Feel
The
Music

PUMA India Creates a Real-Time Musical Anthem with the Sounds of Runners at the Vedanta Delhi Half-Marathon

October 31, 2022

PUMA India Creates a Real-Time Musical Anthem with the Sounds of Runners at the Vedanta Delhi Half-Marathon

October 31, 2022

Early morning on October 16th, a crowd of runners made their way through New Delhi at the PUMA sponsored Vedanta Delhi Half-Marathon. The sounds of their stomping feet were especially powerful that morning, or you could even say, musical! With the sounds of thousands of runners, PUMA India co-created a special musical anthem in real-time and turned the half-marathon into a whole new experience. 🥁🎉

Using portable USB audio interface devices to collect the sounds of feet stomping and the clapping and cheering of thousands of runners, the final anthem was produced in just 5 hours! PUMA Athlete and sprinter Dutee Chand also contributed to the sounds. The sounds were turned into a 60 second anthem and it was released to the runners at the end of the half-marathon for them to listen to. And what an inspirational tune it is! Indian rapper Rebel 7 featured on the anthem, delivering his lyrics in Hindi. They translate to:

“C’mon run now. Fasten those laces now. Take a little breath now. Cheetah, c’mon run now!”

You can listen to the anthem here!

After a two-year hiatus because of the pandemic, the Vedanta Delhi half-marathon made a strong comeback as an extremely popular event. Creating an all-new and exhilarating experience, we engaged athletes and consumers by creating a new way to experience sport. Many PUMA India employees also participated in and completed the half-marathon! Participating runners also received t-shirts and special finishers t-shirts were given to the top 500 men and women. We definitely made it a race to remember!

Way to go everyone! And congratulations to all of you who ran the half-marathon.💪🏻

More featured
articles

Always stay
up to date

SIGN UP FOR OUR NEWSLETTER AND NEVER MISS A STORY.

I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to catchup@puma.com or via the link in each e-mail.