{"id":65475,"date":"2025-05-12T12:00:17","date_gmt":"2025-05-12T10:00:17","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=65475"},"modified":"2025-11-10T18:50:47","modified_gmt":"2025-11-10T18:50:47","slug":"the-rs-computer-pioneering-performance","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/the-rs-computer-pioneering-performance\/","title":{"rendered":"PUMAs TOP SHOES : L'ordinateur RS - Une performance d'avant-garde"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/\n        Chaussures PUMA TOP : L'ordinateur RS - Une performance d'avant-garde\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/04\/RS-0-Launch_Computer_G17.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fthe-rs-computer-pioneering-performance%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fthe-rs-computer-pioneering-performance%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/the-rs-computer-pioneering-performance\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fthe-rs-computer-pioneering-performance%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >PUMAs TOP SHOES : L'ordinateur RS<\/h1>\n        <div class=\"articleintro\" >Une performance pionni\u00e8re<\/div>\n        <div class=\"date\">12 mai 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMAs TOP SHOES: The RS-Computer - Pioneering Performance&quot;, \"text\": &quot;What If Your Running Shoe Could Think?\\nIt\\u2019s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics \\u2013 long before athletes synced shoes with smartphones or tracked every step \\u2013 a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/the-rs-computer-pioneering-performance\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/the-rs-computer-pioneering-performance\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/the-rs-computer-pioneering-performance\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fthe-rs-computer-pioneering-performance%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fthe-rs-computer-pioneering-performance%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Et si votre chaussure de course pouvait penser ?<\/strong>\n<strong class=\"textStyle_description\">Il est facile de penser que les technologies portables sont n\u00e9es avec l'essor des smartwatches. Mais dans un monde obs\u00e9d\u00e9 par les mesures, bien avant que les athl\u00e8tes ne synchronisent leurs chaussures avec leurs smartphones ou ne suivent chacun de leurs pas, une r\u00e9volution silencieuse s'est amorc\u00e9e. En 1985, PUMA posait d\u00e9j\u00e0 une question qui allait d\u00e9finir l'avenir de la technologie sportive : Et si votre chaussure de course pouvait penser ?<\/strong>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnNarrow spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cLa RS-COMPUTER a \u00e9t\u00e9 la premi\u00e8re chaussure de course int\u00e9gr\u00e9e \u00e0 un ordinateur au monde - l'une des v\u00e9ritables \u00e9tapes de l'\u00e9volution des chaussures de sport.\u201d<br><strong>Helmut Fischer , MR.PUMA<\/strong> <\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><span class=\"textStyle_intro\">1985<\/span><\/h2>Cette ann\u00e9e-l\u00e0, PUMA a r\u00e9pondu \u00e0 cette question en lan\u00e7ant la <strong>Chaussure RS-COMPUTER<\/strong>, PUMA a cr\u00e9\u00e9 la premi\u00e8re chaussure de course au monde \u00e9quip\u00e9e d'un micro-ordinateur. \u00c0 une \u00e9poque o\u00f9 les cassettes et les disquettes d\u00e9finissaient la technologie, et o\u00f9 les chaussures de course n'\u00e9taient gu\u00e8re plus que de la mousse et du caoutchouc, PUMA s'est associ\u00e9 \u00e0 <strong>Peter Cavanagh, pionnier de la biom\u00e9canique<\/strong> pour changer fondamentalement la fa\u00e7on dont les athl\u00e8tes comprennent leurs performances.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/46dEzuuGyUs\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/46dEzuuGyUs<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/46dEzuuGyUs\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong class=\"textStyle_description\">La science \u00e0 chaque pas<\/strong><\/h2>D\u00e9velopp\u00e9 en collaboration avec le pionnier de la biom\u00e9canique <strong>Dr. Peter Cavanagh<\/strong>, La chaussure RS-COMPUTER s'\u00e9carte radicalement des chaussures traditionnelles. Au lieu de se concentrer uniquement sur les mat\u00e9riaux ou l'amortissement, cette chaussure est c\u00e2bl\u00e9e - litt\u00e9ralement. Une puce personnalis\u00e9e int\u00e9gr\u00e9e dans le talon mesurait les performances de la chaussure. <strong>la dur\u00e9e, la distance et les calories br\u00fbl\u00e9es<\/strong>, et a permis aux coureurs de comparer leurs performances pass\u00e9es avec leurs objectifs futurs.<br><br>Il s'agissait d'un <strong data-start=\"2107\" data-end=\"2129\">saut philosophique<\/strong> dans les v\u00eatements de sport : donner aux athl\u00e8tes les moyens d'agir gr\u00e2ce \u00e0 des informations personnalis\u00e9es - une expression directe de la volont\u00e9 de PUMA d'am\u00e9liorer la qualit\u00e9 de vie des athl\u00e8tes. <strong data-start=\"2236\" data-end=\"2313\">associer l'innovation et le design pour que les gens se sentent et travaillent au mieux de leur forme<\/strong>.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/04\/m-07-fullframe-cavanagh-e1746531673954.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tDr. Peter Cavanagh\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/04\/m18ispo-1985-prof-cavanagh-u-paul-young084-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tDr. Peter Cavanagh avec Paul Young\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong class=\"textStyle_description\">L'innovation au service du sportif<\/strong><\/h2>PUMA s'est toujours donn\u00e9 une mission claire : donner aux athl\u00e8tes les outils dont ils ont besoin. <strong>pour donner le meilleur d'eux-m\u00eames<\/strong>. La chaussure RS-COMPUTER est le reflet de notre engagement de longue date en faveur du d\u00e9veloppement durable. <strong>l'innovation<\/strong>, Nous avons toujours travaill\u00e9 en \u00e9troite collaboration avec les athl\u00e8tes - en les \u00e9coutant, en les testant, en les faisant \u00e9voluer - pour transformer des concepts visionnaires en avantages r\u00e9els et tangibles. Nous avons toujours travaill\u00e9 en \u00e9troite collaboration avec les athl\u00e8tes - en les \u00e9coutant, en les testant, en \u00e9voluant - pour transformer des concepts visionnaires en avantages r\u00e9els et tangibles.<br><br>Ainsi, l'histoire du RS-COMPUTER est \u00e9troitement li\u00e9e \u00e0 celle du <strong>Bill Rodgers<\/strong>, Le marathonien am\u00e9ricain l\u00e9gendaire, ambassadeur de PUMA, a domin\u00e9 le marathon de Boston, le summum de la course sur route. Il a domin\u00e9 le marathon de Boston - l'apog\u00e9e de la course sur route - avec <strong>quatre victoires<\/strong>, dont trois victoires cons\u00e9cutives de 1978 \u00e0 1980.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Bill-Rorgers-x-Puma-ohne-Leine.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Le Dr Cavanagh a ensuite analys\u00e9 l'une des chaussures de Rodgers ayant remport\u00e9 le marathon et l'a qualifi\u00e9e de \u2019chaussure de marathon\". <strong>\u201csi primitif qu'on se demande comment il n'a pas \u00e9t\u00e9 bless\u00e9 plus souvent.\u201d <\/strong>Cette analyse a pouss\u00e9 Cavanagh vers l'innovation bas\u00e9e sur la performance - innovation qui allait finalement donner naissance \u00e0 la chaussure RS-COMPUTER.<br><br>Des d\u00e9cennies plus tard, les principes de d\u00e9veloppement du RS-COMPUTER <strong>r\u00e9sonnent encore dans la culture actuelle de la course \u00e0 pied fond\u00e9e sur les donn\u00e9es.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnNarrow spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cLe RS n'\u00e9tait pas seulement une question de donn\u00e9es, il s'agissait d'utiliser ces donn\u00e9es pour pr\u00e9venir les blessures et am\u00e9liorer les performances, des objectifs qui sont tout aussi importants aujourd'hui qu'ils l'\u00e9taient en 1985\u201d.\u201d<br><strong>Le Dr Peter Cavanagh r\u00e9fl\u00e9chit.<\/strong> <\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/04\/m-20-rs-computer.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><span class=\"textStyle_intro\">2018<\/span><br><\/h2><strong class=\"textStyle_description\">Le retour<\/strong><br><br>Plus de trois d\u00e9cennies plus tard, en 2018, PUMA a revisit\u00e9 cette \u00e9tape importante avec une r\u00e9\u00e9dition limit\u00e9e de la chaussure RS Computer Shoe. Mais il ne s'agissait pas seulement d'un geste nostalgique - c'\u00e9tait aussi un geste de solidarit\u00e9. <strong data-start=\"2516\" data-end=\"2536\">signal strat\u00e9gique<\/strong>. La version actualis\u00e9e a conserv\u00e9 le design r\u00e9tro, mais a \u00e9t\u00e9 dot\u00e9e de <strong data-start=\"2597\" data-end=\"2637\">Chargement par USB, connectivit\u00e9 Bluetooth<\/strong>, et un <strong data-start=\"2646\" data-end=\"2665\">RS-COMPUTER app<\/strong> de suivre les performances en temps r\u00e9el via un smartphone.<br><br>Ce nouveau lancement a co\u00efncid\u00e9 avec un changement d'orientation de notre entreprise. PUMA a commenc\u00e9 \u00e0 poser les fondations d'un retour complet \u00e0 l'\u00e9conomie de march\u00e9. <strong data-start=\"2864\" data-end=\"2895\">la course \u00e0 pied performante et s\u00e9rieuse<\/strong>, Les entreprises ne sont pas \u00e0 la recherche d'un revenu rapide, mais elles ont pour objectif de <strong data-start=\"2932\" data-end=\"2965\">reconstruire une cr\u00e9dibilit\u00e9 \u00e0 long terme<\/strong> parmi les athl\u00e8tes. La mise \u00e0 jour du RS n'\u00e9tait pas seulement une fa\u00e7on d'honorer le pass\u00e9, c'\u00e9tait aussi une fa\u00e7on d'am\u00e9liorer la qualit\u00e9 de vie des athl\u00e8tes. <strong data-start=\"3043\" data-end=\"3083\">un rappel de l'esprit pionnier de PUMA<\/strong>.<br><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/18AW_SP_Prime_RS-Computer_058_RGB-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/18AW_SP_Prime_RS-Computer_059_RGB-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/18AW_SP_Prime_RS-Computer_053_RGB-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><span class=\"textStyle_intro\">2021<\/span><\/h2>En 2021, nous avons fait notre retour officiel \u00e0 l'Assembl\u00e9e g\u00e9n\u00e9rale des Nations unies. <strong data-start=\"3178\" data-end=\"3201\">march\u00e9 principal de la course \u00e0 pied<\/strong>. Apr\u00e8s des ann\u00e9es consacr\u00e9es aux segments \"style de vie\", nous avons lanc\u00e9 de nouveaux mod\u00e8les de chaussures de course. <i>avec notre nouvelle technologie de pointe NITRO Foam<\/i> - con\u00e7u en tenant compte des commentaires et des performances des athl\u00e8tes d'\u00e9lite. Ce changement marque un retour \u00e0 nos racines - en \u00e9cho \u00e0 l'innovation de l'\u00e8re RS-COMPUTER - et une attention renouvel\u00e9e \u00e0 la fonction et \u00e0 la forme.<br><br><h2><span class=\"textStyle_intro\">2025<\/span><\/h2>Aujourd'hui, notre engagement \u00e0 aider les athl\u00e8tes gr\u00e2ce \u00e0 l'innovation et au design est aussi ferme que dans les ann\u00e9es 80, lorsque la chaussure RS-COMPUTER a \u00e9t\u00e9 introduite. Forte de son h\u00e9ritage, PUMA continue de fournir des technologies qui aident les coureurs \u00e0 comprendre et \u00e0 am\u00e9liorer leurs performances.<br><br>Par exemple, avec notre <a href=\"https:\/\/www.puma-catchup.com\/fr\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\">Projet3 : nous fournissons des coureurs amateurs<\/a> avec acc\u00e8s \u00e0 la <strong>les m\u00eames ressources, outils et technologies<\/strong> typiquement r\u00e9serv\u00e9 aux athl\u00e8tes professionnels.<br><br>Ou avec le <a href=\"https:\/\/www.puma-catchup.com\/fr\/a-running-revolution-romain-girard-explains-the-innovation-behind-the-fast-r-3\/\">FAST-R3 Nitro Elite 3<\/a>, o\u00f9 l'innovation et le design se sont unis pour cr\u00e9er une nouvelle r\u00e9f\u00e9rence dans le domaine de la course \u00e0 pied de performance. <strong>tous les coureurs - et pas seulement les pros - m\u00e9ritent d'\u00eatre vus, soutenus et \u00e9quip\u00e9s pour lib\u00e9rer tout leur potentiel<\/strong>.<br><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/RS-Computer-Original-1986.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/P_S_TJR_00950_highres_1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/04\/FAST-R-3-Shoe.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong class=\"textStyle_description\">L'innovation est dans notre ADN<\/strong><\/h2>De <strong data-start=\"5093\" data-end=\"5109\">Abebe Bikila<\/strong> d\u00e9fendre son or olympique dans des chaussures PUMA en 1964, \u00e0 <strong data-start=\"5163\" data-end=\"5179\">Bill Rodgers<\/strong> de l'Institut de la course \u00e0 pied de la marque dans les ann\u00e9es 1980, aux marathoniens sub-\u00e9lites d'aujourd'hui qui s'entra\u00eenent comme des pros... <b>L'innovation a toujours fait partie de notre ADN.<\/b><br><br>Le <strong data-start=\"5361\" data-end=\"5381\">Chaussure RS-COMPUTER<\/strong> n'est pas seulement un morceau d'histoire. Il a \u00e9t\u00e9 <strong data-start=\"5423\" data-end=\"5456\">en avance sur son temps<\/strong>\u00a0- un pionnier du num\u00e9rique qui a os\u00e9 imaginer ce qui \u00e9tait possible. Pr\u00e8s de 40 ans plus tard, cette vision reste intacte.<br><br><strong>Alors que PUMA \u00e9crit son prochain chapitre dans le domaine de la course \u00e0 pied de performance, nous le faisons avec une promesse claire :<\/strong><br><br><strong class=\"textStyle_description\">Nous combinons l'innovation et le design pour vous permettre de vous sentir au mieux de votre forme.<\/strong><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><p><img decoding=\"async\" style=\"max-width: 100%; height: auto;\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/RS-Computer-Ad-1968.png\" alt=\"RS-Computer Ad from 1968\" \/><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/The-Top-15-Shoes-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.709375  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/1986_RS-Elektronik_Computerschuh-scaled-1-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/RS-Computer-Ad-1986.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>Plus de nouvelles<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/a-running-revolution-romain-girard-explains-the-innovation-behind-the-fast-r-3\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"65282\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/04\/FAST-R-3-Header-final.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n\t        <h4>La r\u00e9volution de la course \u00e0 pied : Romain Girard explique la science derri\u00e8re le Fast-R 3<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\t\u00c0 l'occasion du week-end du marathon de Boston, nous avons d\u00e9voil\u00e9 notre \u00e9quipement de course le plus avanc\u00e9 \u00e0 ce jour : la Fast-R NITRO\u2122 Elite 3. Qualifi\u00e9e de chaussure de course la plus rapide jamais con\u00e7ue, la FAST-R 3 est pr\u00eate \u00e0 faire tourner les t\u00eates - et \u00e0 battre des records. Nous avons rencontr\u00e9 Romain Girard, vice-pr\u00e9sident de l'innovation chez PUMA, pour en savoir plus sur la technologie, les tests et ce qui fait de cette chaussure un v\u00e9ritable changement.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/a-running-revolution-romain-girard-explains-the-innovation-behind-the-fast-r-3\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"63895\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n\t        <h4>Projet3 : Courir comme un pro<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tProject3, notre programme de course \u00e0 pied unique en son genre, offre aux marathoniens sub-\u00e9lites une exp\u00e9rience de course de niveau professionnel. Avec 100 places pour les marathons de Boston et de Londres en 2025, les participants b\u00e9n\u00e9ficient d'un encadrement d'\u00e9lite, d'un \u00e9quipement de pointe et ont la possibilit\u00e9 de gagner des prix importants. C'est une victoire pour les coureurs et pour PUMA, comme l'explique Lucas Maher, Athlete Activation Manager @Run\/Train, qui explique comment le programme permet de tisser de nouveaux liens. Lisez la suite pour d\u00e9couvrir comment Project3 remod\u00e8le le monde du marathon.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipepreve6d70326-a815-4ffb-86ee-85bf96206a71\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenexte6d70326-a815-4ffb-86ee-85bf96206a71\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_e6d70326-a815-4ffb-86ee-85bf96206a71\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"e6d70326-a815-4ffb-86ee-85bf96206a71\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/how-to-lace-your-future-boots\/\" \n                     tabindex=\"-1\" \n                    id=\"9178\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/NETFIT-Lacing-H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/how-to-lace-your-future-boots\/\">Comment lacer vos futures bottes<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Un ajustement parfait est ce qui paie sur le terrain lorsqu'il s'agit d'une chaussure de football parfaite. Gr\u00e2ce \u00e0 la technologie NETFIT que nous avons appliqu\u00e9e \u00e0 la PUMA FUTURE, il ne s'agit plus d'une chaussure parfaite, mais d'un la\u00e7age parfait.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/how-to-lace-your-future-boots\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" \n                     tabindex=\"-1\" \n                    id=\"15383\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/12\/H2-BVB-Black-Jersey.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\">Le maillot BVB de PUMA paralyse les boutiques de supporters<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Les fans du BVB se d\u00e9cha\u00eenent apr\u00e8s l'excellente performance de leur \u00e9quipe (5:0) et \u201ccassent\u201d la boutique en ligne du BVB. PUMA a fabriqu\u00e9 exactement 9009 maillots sp\u00e9ciaux du BVB, mais tout le lot a disparu au bout de deux heures et demie.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" \n                     tabindex=\"-1\" \n                    id=\"12629\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/05\/H1-Clean-Sneakers.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 50%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\">Oui, vous pouvez mettre vos chaussures de sport dans le lave-linge !<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Nous aimons tous les baskets. Et nous les portons souvent. Par cons\u00e9quent, t\u00f4t ou tard, le jour viendra o\u00f9 elles n'auront plus l'air neuves. C'est alors que la question se pose : Laver oui ou non ?\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" \n                     tabindex=\"-1\" \n                    id=\"32004\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-Lewis-H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\">Le champion de F1 Lewis Hamilton s'exprime dans le cadre de la campagne \"Only See Great\" de PUMA<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Dans le cadre de notre campagne \" ONLY SEE GREAT \", nous nous sommes entretenus avec Lewis Hamilton, sept fois champion du monde de Formule 1, sur sa vision de la grandeur dans le sport et dans la vie. Pour accompagner cette campagne, PUMA a con\u00e7u pour Lewis Hamilton une \u00e9dition sp\u00e9ciale de la chaussure de course Speedcat Pro Spectra dans les couleurs embl\u00e9matiques de la campagne.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" \n                     tabindex=\"-1\" \n                    id=\"13575\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H1-LQD-CELL-Training.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\">La technologie LQD CELL de PUMA booste vos s\u00e9ances d'entra\u00eenement<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Absorber les chocs, \u00eatre doux et stable comme l'enfer : c'est la technologie LQD CELL de PUMA.\nLe syst\u00e8me d'amorti des ann\u00e9es 90 a \u00e9t\u00e9 remis au go\u00fbt du jour en d\u00e9but d'ann\u00e9e dans la nouvelle plateforme technologique de PUMA. Aujourd'hui, la technologie LQD CELL renouvelle \u00e9galement nos chaussures d'entra\u00eenement !\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" \n                     tabindex=\"-1\" \n                    id=\"12112\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\">PUMA lance une toute nouvelle plateforme technologique et sa premi\u00e8re chaussure de r\u00e9alit\u00e9 augment\u00e9e<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Des chaussures faites pour marcher, c'\u00e9tait hier. Vous pouvez non seulement porter la nouvelle LQD CELL Origin AR de PUMA, mais aussi jouer \u00e0 un jeu interactif avec elle, la scanner et ajouter des effets amusants \u00e0 vos photos et vid\u00e9os. De plus, elles sont tr\u00e8s confortables !\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" \n                     tabindex=\"-1\" \n                    id=\"29593\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/shoeboxesheader.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\">Un emballage toujours meilleur<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Les bo\u00eetes \u00e0 chaussures que vous voyez aujourd'hui dans nos magasins ont toujours la m\u00eame apparence, rouge, verte ou noire, mais elles ont d\u00e9sormais un secret : elles utilisent beaucoup moins de carton qu'auparavant.\nDans le cadre de ses objectifs 10FOR25, PUMA examine l'empreinte environnementale de l'entreprise dans son ensemble et vise \u00e0 int\u00e9grer le d\u00e9veloppement durable dans tous ses produits afin d'avoir un impact positif \u00e0 grande \u00e9chelle. Un meilleur emballage fait partie de cette d\u00e9marche.\n\"Nous avons examin\u00e9 de mani\u00e8re globale la conception de nos bo\u00eetes \u00e0 chaussures et nous avons r\u00e9alis\u00e9 que nous utilisions trop de mat\u00e9riaux\", explique Jordan Eichenberger, responsable de l'\u00e9tiquetage et de l'emballage chez PUMA Group Sourcing.\nJordan et son \u00e9quipe ont commenc\u00e9 \u00e0 revoir la conception des bo\u00eetes et ont cherch\u00e9 des moyens de r\u00e9duire la quantit\u00e9 de mat\u00e9riaux utilis\u00e9s, tout en conservant des bo\u00eetes aussi solides qu'auparavant.\nEn utilisant moins de mat\u00e9riaux dans nos bo\u00eetes \u00e0 chaussures, nous \u00e9conomisons 2800 tonnes de carton par an. Si l'on consid\u00e8re qu'il faut environ 12 arbres pour une tonne de carton, la r\u00e9duction du poids des bo\u00eetes \u00e0 chaussures a permis d'\u00e9pargner 33600 arbres, soit plus d'arbres que dans le Central Park de New York.\nMais nous allons encore plus loin, puisque les bo\u00eetes en carton sont compos\u00e9es de plus de 95 % (en poids) de carton recycl\u00e9.\nDans le cadre de notre strat\u00e9gie 10 POUR 25, nous \u00e9liminerons \u00e9galement les sacs en plastique destin\u00e9s aux consommateurs dans les magasins que nous poss\u00e9dons et exploitons et, dans la mesure du possible, nous rendrons nos approvisionnements plus durables.\nNos sacs en plastique destin\u00e9s aux consommateurs sont d\u00e9j\u00e0 fabriqu\u00e9s \u00e0 partir de mati\u00e8res recycl\u00e9es 80%, mais en 2021, nous r\u00e9duirons leur utilisation de moiti\u00e9. En chiffres, cela repr\u00e9sente 200 tonnes de plastique que nous n'avons pas utilis\u00e9es.\nMais nous ne nous arr\u00eaterons pas l\u00e0. Alors que nous avons d\u00e9j\u00e0 \u00e9limin\u00e9 les sacs en plastique destin\u00e9s aux consommateurs dans les magasins que nous poss\u00e9dons et g\u00e9rons dans des pays tels que la Chine et l'Inde, nous cesserons d'utiliser ces sacs en plastique partout dans le monde d'ici 2023.\n\u00c0 la place, PUMA n'utilisera que des sacs en papier recycl\u00e9 et certifi\u00e9 FSC dans ses magasins, que vous fassiez vos achats \u00e0 Herzogenaurach, sur la Cinqui\u00e8me Avenue ou \u00e0 Krasno\u00efarsk.\nLe passage \u00e0 des solutions plus durables pour nos clients ne s'est pas fait sans difficult\u00e9s, comme l'explique Martina Lagler, Senior Teamhead Global Retail Business Development.\n\"En g\u00e9n\u00e9ral, le papier recycl\u00e9 n'est pas aussi durable que le plastique. La phase de d\u00e9veloppement a donc \u00e9t\u00e9 un v\u00e9ritable d\u00e9fi et je suis tr\u00e8s heureuse que nous soyons enfin en mesure de proposer un sac d'une telle qualit\u00e9. Nous avons \u00e9galement d\u00fb nous assurer de disposer des documents n\u00e9cessaires pour prouver la tra\u00e7abilit\u00e9 compl\u00e8te du mat\u00e9riau et de son contenu recycl\u00e9 tout au long de la cha\u00eene d'approvisionnement\", se souvient Martina.\nEt ce n'est pas tout dans nos magasins : Nos clients qui souhaitent emballer leurs achats PUMA pour un \u00eatre cher recevront bient\u00f4t un sac cadeau fabriqu\u00e9 \u00e0 partir de papier recycl\u00e9 et certifi\u00e9 FSC. Les sacs utilis\u00e9s par PUMA pour l'exp\u00e9dition des commandes en ligne seront \u00e9galement fabriqu\u00e9s \u00e0 partir de plastique recycl\u00e9 100% et nous avons trouv\u00e9 des alternatives plus durables pour les cintres et les embauchoirs dans nos magasins.\nLes autres am\u00e9liorations apport\u00e9es \u00e0 l'emballage sont peut-\u00eatre moins \u00e9videntes pour les clients de PUMA, car elles ne servent qu'\u00e0 garder nos produits secs et propres pendant le transport. Mais les sacs en poly\u00e9thyl\u00e8ne qui prot\u00e8gent nos v\u00eatements et accessoires lors de leur acheminement vers le magasin et dans les entrep\u00f4ts seront \u00e9galement fabriqu\u00e9s exclusivement \u00e0 partir de poly\u00e9thyl\u00e8ne recycl\u00e9 d'ici le printemps\/\u00e9t\u00e9 2022. Nous avons \u00e9galement r\u00e9duit l'\u00e9paisseur moyenne de ces sacs de 50 \u00e0 30 microns, une r\u00e9duction de 60% qui permet une fois de plus d'\u00e9conomiser 400 tonnes de mat\u00e9riaux par an.\nGr\u00e2ce \u00e0 toutes ces mesures, nous allons franchir une nouvelle \u00e9tape dans notre d\u00e9marche visant \u00e0 rendre PUMA plus durable et \u00e0 \u00eatre FOREVER BETTER.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" \n                     tabindex=\"-1\" \n                    id=\"11167\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/01\/H1-PGA-Golf.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\">PUMA Golf vous couvre<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Orlando, en Floride, c'est les parcs \u00e0 th\u00e8me, les palmiers et le golf ! Surtout au d\u00e9but de chaque ann\u00e9e : Chaque ann\u00e9e, en janvier, se tient \u00e0 Orlando le salon de l'Association des golfeurs professionnels (PGA), la plus grande foire commerciale du secteur.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" \n                     tabindex=\"-1\" \n                    id=\"10560\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\">PUMA a c\u00e9l\u00e9br\u00e9 le 50e anniversaire de la Suede avec 37 mod\u00e8les uniques.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    *ok, 37, pas 50. Mais nous n'avons pas pu r\u00e9sister.\n50 ans, c'est un \u00e2ge impressionnant pour une chaussure. Surtout si elle a \u00e9t\u00e9 et reste un classique incontournable pour toutes les g\u00e9n\u00e9rations au cours des cinq derni\u00e8res d\u00e9cennies.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" \n                     tabindex=\"-1\" \n                    id=\"19504\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"PUMA evoSPEED TOKYO FUTURE &amp; BRUSH\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/07\/Header_Collage_Spike.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\">Des athl\u00e8tes de haut niveau c\u00e9l\u00e8brent les nouvelles pointes de sprint de PUMA : evoSPEED TOKYO FUTURE &amp; BRUSH<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA vient de sortir sa pointe de piste la plus technique depuis des ann\u00e9es, l'evoSPEED TOKYO comprenant les versions FUTURE &amp; BRUSH. Seulement une semaine apr\u00e8s le lancement, les nouvelles pointes ont \u00e9t\u00e9 promues par nos athl\u00e8tes \u00e0 travers le monde de mani\u00e8re Forever Faster, avec une port\u00e9e totale de 2,7 millions sur Instagram.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/usain-bolt-a-decade-unbroken\/\" \n                     tabindex=\"-1\" \n                    id=\"13643\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H2-Usain-Decade-Unbroken.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/usain-bolt-a-decade-unbroken\/\">Usain Bolt, une d\u00e9cennie ininterrompue<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Berlin, 16 ao\u00fbt 2009 : C'est le jour de la finale du 100 m des Championnats du monde d'athl\u00e9tisme et tous les regards sont tourn\u00e9s vers le couloir 4, celui d'Usain Bolt. Pendant quelques secondes, on aurait pu entendre un bruit d'\u00e9pingle.\nPuis il ne faut pas plus de 9,58 secondes \u00e0 Usain pour entrer dans les livres d'histoire et devenir l'homme le plus rapide du monde pour au moins les dix prochaines ann\u00e9es.\n\n\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/usain-bolt-a-decade-unbroken\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" \n                     tabindex=\"-1\" \n                    id=\"23703\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/veganshoe.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\">Ce qu'il faut pour fabriquer des chaussures v\u00e9g\u00e9taliennes<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA augmente r\u00e9guli\u00e8rement son offre pour les personnes qui m\u00e8nent un style de vie v\u00e9g\u00e9talien et qui souhaitent \u00e9viter toutes sortes de produits d'origine animale, non seulement dans leur alimentation mais aussi dans leurs v\u00eatements. Mais qu'est-ce qui fait qu'une chaussure v\u00e9g\u00e9talienne est v\u00e9g\u00e9talienne ?\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" \n                     tabindex=\"-1\" \n                    id=\"10436\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/11\/H1-Strong-Girl.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\">PUMA lance la premi\u00e8re collection \"Strong Girl\" de Selena Gomez !<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    La chanteuse, actrice et ambassadrice PUMA Selena Gomez n'est pas seulement l'une des artistes les plus talentueuses, mais aussi la fille la plus forte que nous connaissions !\nEn associant sa puissance et sa voix \u00e0 l'h\u00e9ritage de PUMA en mati\u00e8re de sport et de mode, les deux ont cr\u00e9\u00e9 la collection la plus forte que nous ayons vue jusqu'\u00e0 pr\u00e9sent : SG x PUMA Strong Girl !\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"36870\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/05\/Header-XX.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\">Le secret de TRINOMIC<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Le futur rencontre le r\u00e9tro ! En 1990, PUMA a introduit son amorti le plus avanc\u00e9 \u00e0 ce jour : TRINOMIC. Appliqu\u00e9e \u00e0 une large gamme de chaussures, cette technologie innovante est un syst\u00e8me hexagonal dans la semelle qui comprime et rebondit la charge.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/train-like-usain-bolt\/\" \n                     tabindex=\"-1\" \n                    id=\"1954\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/04\/GetFaster_H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/train-like-usain-bolt\/\">Voulez-vous courir plus vite ?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Alors entra\u00eenez-vous comme Usain Bolt. Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 comment fonctionne son programme d'entra\u00eenement ? Ici, il partage ses conseils d'entra\u00eenement avec CATch Up.\nLisez la suite si vous voulez devenir plus rapide.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/train-like-usain-bolt\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" \n                     tabindex=\"-1\" \n                    id=\"40083\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/08\/Header_NCT.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\">K-POP<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Fans de K-Pop, celle-ci est pour vous ! Le groupe cor\u00e9en NCT 127 a rejoint la famille PUMA en tant que nouvel ambassadeur de la r\u00e9gion Asie-Pacifique ! NCT 127 est un c\u00e9l\u00e8bre groupe de K-pop qui a acquis une grande popularit\u00e9 aupr\u00e8s de la jeune g\u00e9n\u00e9ration (Gen Z et Gen Alpha) dans toute la r\u00e9gion APAC, notamment au Japon, en Chine, \u00e0 Singapour et en Tha\u00eflande.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-the-first-palermo-pop-up-in-southeast-asia\/\" \n                     tabindex=\"-1\" \n                    id=\"56455\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/Stadio-Palermo-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-the-first-palermo-pop-up-in-southeast-asia\/\">DE BANGKOK \u00c0 PALERME<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Du 16 au 21 mars, PUMA Asie du Sud-Est a d\u00e9voil\u00e9 la derni\u00e8re collection Sportstyle Palermo et a lanc\u00e9 le STADIO PALERMO, le premier Pop-up store PUMA Palermo d'Asie du Sud-Est. Situ\u00e9 \u00e0 CentralwOrld, le 9\u00e8me plus grand centre commercial au monde et l'un des centres commerciaux les plus anim\u00e9s de Bangkok, ce pop-up exp\u00e9rientiel a \u00e9t\u00e9 influenc\u00e9 par l'ADN ludique de PUMA Palermo et le monde color\u00e9 de la mode en terrasse.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-the-first-palermo-pop-up-in-southeast-asia\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" \n                     tabindex=\"-1\" \n                    id=\"12979\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/H1-Anthem-pack.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\">Qu'\u00e9coutent nos meilleurs joueurs ?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Vous voulez dribbler, centrer et marquer des buts comme Sergio Ag\u00fcero, David Silva ou Romelu Lukaku ? PUMA Football peut vous y aider !\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"29280\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Molly-Seidel-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\">HOLY MOL(L)Y<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Nous n'en revenons toujours pas ! Molly Seidel, athl\u00e8te PUMA, a r\u00e9alis\u00e9 une course \u00e9poustouflante lors du marathon f\u00e9minin des Jeux OlympiquesTM pour d\u00e9crocher la m\u00e9daille de bronze de son troisi\u00e8me marathon avec un temps de 2:27:46. \n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" \n                     tabindex=\"-1\" \n                    id=\"37811\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-29.png\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\">Le Mois des Fiert\u00e9s chez PUMA : Entretien avec Tisha Alyn, athl\u00e8te professionnelle de golf, influenceuse sur les r\u00e9seaux sociaux et d\u00e9fenseur des droits LGBTQ+.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Tisha Alyn, golfeuse professionnelle et athl\u00e8te PUMA, a fait son coming out publiquement il y a quelques ann\u00e9es pour donner \u00e0 d'autres le courage d'\u00eatre eux-m\u00eames. Aujourd'hui encore, Tisha d\u00e9crit son coming out comme l'un des jours les plus importants de sa vie. Elle est une fervente d\u00e9fenseuse des droits des personnes LGBTQ+ et on peut la voir \u00e0 de nombreux \u00e9v\u00e9nements li\u00e9s aux personnes LGBTQ+.\nCATch Up a eu la chance d'interviewer cette femme aux multiples talents. Nous l'avons interrog\u00e9e sur les changements positifs intervenus ces derni\u00e8res ann\u00e9es dans la communaut\u00e9 homosexuelle du golf, sur les domaines dans lesquels il est n\u00e9cessaire d'agir davantage et sur ses exp\u00e9riences personnelles.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Et si votre chaussure de course pouvait penser ?<br \/>\nIl est facile de penser que les technologies portables sont n\u00e9es avec l'essor des smartwatches. Mais dans un monde obs\u00e9d\u00e9 par les mesures, bien avant que les athl\u00e8tes ne synchronisent leurs chaussures avec leurs smartphones ou ne suivent chacun de leurs pas, une r\u00e9volution silencieuse s'est amorc\u00e9e. En 1985, PUMA posait d\u00e9j\u00e0 une question qui allait d\u00e9finir l'avenir de la technologie sportive : Et si votre chaussure de course pouvait penser ?<\/p>","protected":false},"author":10,"featured_media":8589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":16372,"meta-headline":"PUMAs TOP SHOES: The RS-Computer","footnotes":""},"categories":[18],"class_list":["post-65475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":65475,"post_author":"10","post_date":"2025-05-12 12:00:17","post_date_gmt":"2025-05-12 10:00:17","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":8589},\"headline\":\"PUMAs TOP SHOES: The RS-Computer\",\"content\":\"Pioneering Performance\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;What If Your Running Shoe Could Think?\\u0026lt;\/strong\\u0026gt;\\n\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;It\\u0026rsquo;s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics \\u0026ndash; long before athletes synced shoes with smartphones or tracked every step \\u0026ndash; a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?\\u0026lt;\/strong\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The RS-COMPUTER was the world\\u0026rsquo;s first computer-integrated running shoe \\u0026mdash; one of the true milestones in the evolution of athletic footwear.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut Fischer , MR.PUMA\\u0026lt;\/strong\\u0026gt; \",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;1985\\u0026lt;\/span\\u0026gt;\\u0026lt;\/h2\\u0026gt;That year, PUMA answered that question with the launch of the \\u0026lt;strong\\u0026gt;RS-COMPUTER Shoe\\u0026lt;\/strong\\u0026gt;, the world\\u0026rsquo;s first running shoe embedded with a microcomputer. At a time when cassette tapes and floppy disks defined technology, and running shoes were little more than foam and rubber, PUMA partnered with \\u0026lt;strong\\u0026gt;biomechanics pioneer Dr. Peter Cavanagh\\u0026lt;\/strong\\u0026gt; to fundamentally change how athletes understood their performance.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"46dEzuuGyUs\",\"style\":\"Wide\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Science in Every Step\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;Developed in collaboration with biomechanics pioneer \\u0026lt;strong\\u0026gt;Dr. Peter Cavanagh\\u0026lt;\/strong\\u0026gt;, the RS-COMPUTER shoe was a radical departure from traditional footwear. Instead of focusing solely on materials or cushioning, this shoe came hardwired \\u0026ndash; literally. A custom chip embedded in the heel measured \\u0026lt;strong\\u0026gt;time, distance, and calories burned\\u0026lt;\/strong\\u0026gt;, and allowed runners to compare past performance against future goals.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;It was a \\u0026lt;strong data-start=\\u0026quot;2107\\u0026quot; data-end=\\u0026quot;2129\\u0026quot;\\u0026gt;philosophical leap\\u0026lt;\/strong\\u0026gt; in sportswear: empowering athletes through personalized insights \\u0026ndash; a direct expression of PUMA\\u0026rsquo;s drive to \\u0026lt;strong data-start=\\u0026quot;2236\\u0026quot; data-end=\\u0026quot;2313\\u0026quot;\\u0026gt;blend innovation and design to make people feel and perform at their best\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"aspect\":\"1\",\"images\":[{\"id\":65510},{\"id\":65512}],\"headlines\":[\"\",\"\"],\"captions\":[\"Dr. Peter Cavanagh\",\"Dr. Peter Cavanagh with Paul Young\"],\"showCaptions\":[true,true],\"className\":\"\",\"style\":\"2\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Innovation with the Athlete in Mind\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;PUMA always set out with a clear mission: to give athletes the tools they needed \\u0026lt;strong\\u0026gt;to unleash their true best\\u0026lt;\/strong\\u0026gt;. The RS-COMPUTER shoe reflects our long-standing commitment to \\u0026lt;strong\\u0026gt;innovation\\u0026lt;\/strong\\u0026gt;, driven not by trend, but by real insight into athlete performance and needs. We have always worked closely with athletes \\u0026ndash; listening, testing, evolving \\u0026ndash; to turn visionary concepts into real, tangible benefits.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Thus, the RS-COMPUTER\\u0026rsquo;s story is closely tied to \\u0026lt;strong\\u0026gt;Bill Rodgers\\u0026lt;\/strong\\u0026gt;, the legendary American marathoner and PUMA ambassador. He dominated the Boston Marathon \\u0026ndash; the pinnacle of road racing \\u0026ndash; with \\u0026lt;strong\\u0026gt;four victories\\u0026lt;\/strong\\u0026gt;, including three consecutive wins from 1978 to 1980.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":65621},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Dr. Cavanagh later analyzed one of Rodgers\\u0026rsquo; marathon-winning shoes and called it \\u0026lt;strong\\u0026gt;\\u0026ldquo;so primitive you wonder how he didn\\u0026rsquo;t get injured more.\\u0026rdquo; \\u0026lt;\/strong\\u0026gt;This analysis pushed Cavanagh toward performance-based innovation \\u0026mdash; innovation that would eventually give rise to the RS-COMPUTER shoe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Decades later, the RS-COMPUTER\\u0026rsquo;s development principles \\u0026lt;strong\\u0026gt;still resonate in today\\u0026rsquo;s data-driven running culture.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The RS wasn\\u0026rsquo;t just about data, it was about using that data to prevent injury and improve performance, goals that are just as important today as they were in 1985.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Dr. Peter Cavanagh reflects.\\u0026lt;\/strong\\u0026gt; \",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":65516},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2018\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;The Comeback\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;More than three decades later, in 2018, PUMA revisited this milestone with a limited reissue of the RS Computer Shoe. But it wasn\\u0026rsquo;t just a nostalgic move \\u0026ndash; it was a \\u0026lt;strong data-start=\\u0026quot;2516\\u0026quot; data-end=\\u0026quot;2536\\u0026quot;\\u0026gt;strategic signal\\u0026lt;\/strong\\u0026gt;. The updated version retained the retro design but featured \\u0026lt;strong data-start=\\u0026quot;2597\\u0026quot; data-end=\\u0026quot;2637\\u0026quot;\\u0026gt;USB charging, Bluetooth connectivity\\u0026lt;\/strong\\u0026gt;, and an \\u0026lt;strong data-start=\\u0026quot;2646\\u0026quot; data-end=\\u0026quot;2665\\u0026quot;\\u0026gt;RS-COMPUTER app\\u0026lt;\/strong\\u0026gt; to track performance in real time via smartphone.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The re-launch coincided with a shift in our company direction. PUMA began laying the foundation for a full return to \\u0026lt;strong data-start=\\u0026quot;2864\\u0026quot; data-end=\\u0026quot;2895\\u0026quot;\\u0026gt;serious performance running\\u0026lt;\/strong\\u0026gt;, not to chase fast revenue, but to \\u0026lt;strong data-start=\\u0026quot;2932\\u0026quot; data-end=\\u0026quot;2965\\u0026quot;\\u0026gt;rebuild long-term credibility\\u0026lt;\/strong\\u0026gt; among athletes. The updated RS wasn\\u0026rsquo;t just about honoring the past; it was a \\u0026lt;strong data-start=\\u0026quot;3043\\u0026quot; data-end=\\u0026quot;3083\\u0026quot;\\u0026gt;reminder of PUMA\\u0026rsquo;s pioneering spirit\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"aspect\":\"1\",\"images\":[{\"id\":65582},{\"id\":65580},{\"id\":65581}],\"captions\":[],\"className\":\"\",\"headlines\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2021\\u0026lt;\/span\\u0026gt;\\u0026lt;\/h2\\u0026gt;In 2021, we made our official return to the \\u0026lt;strong data-start=\\u0026quot;3178\\u0026quot; data-end=\\u0026quot;3201\\u0026quot;\\u0026gt;core running market\\u0026lt;\/strong\\u0026gt;. After years focused on lifestyle segments, we debuted newly developed running shoe models \\u0026lt;i\\u0026gt;featuring our new cutting edge NITRO Foam technology\\u0026lt;\/i\\u0026gt; \\u0026ndash; designed with elite athlete input and performance in mind. The shift marked a return to our roots \\u0026ndash; echoing the innovation of the RS-COMPUTER era \\u0026ndash; and a renewed focus on function and form.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2025\\u0026lt;\/span\\u0026gt;\\u0026lt;\/h2\\u0026gt;Today, our commitment to empower athletes through innovation and design stands as firm as in the 80s, when the RS-COMPUTER shoe was introduced. Building on it\\u0026rsquo;s legacy, PUMA continues to provide technology to help runners understand and improve their performance.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;For example, with our \\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\\u0026quot;\\u0026gt;Project3 where we provide amateur runners\\u0026lt;\/a\\u0026gt; with access to the \\u0026lt;strong\\u0026gt;same resources, tools, and technology\\u0026lt;\/strong\\u0026gt; typically reserved for professional athletes.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Or with the \\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/a-running-revolution-romain-girard-explains-the-innovation-behind-the-fast-r-3\/\\u0026quot;\\u0026gt;FAST-R3 Nitro Elite 3\\u0026lt;\/a\\u0026gt;, where innovation and design came together to shape a new benchmark in performance running, affirm our belief that \\u0026lt;strong\\u0026gt;every runner \\u0026ndash; not just the pros \\u0026ndash; deserve to be seen, supported, and equipped to unleash their full potential\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":65603},{\"id\":65671},{\"id\":65347}],\"captions\":[],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Innovation is in our DNA\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;From \\u0026lt;strong data-start=\\u0026quot;5093\\u0026quot; data-end=\\u0026quot;5109\\u0026quot;\\u0026gt;Abebe Bikila\\u0026lt;\/strong\\u0026gt; defending his Olympic gold in PUMA shoes in 1964, to \\u0026lt;strong data-start=\\u0026quot;5163\\u0026quot; data-end=\\u0026quot;5179\\u0026quot;\\u0026gt;Bill Rodgers\\u0026lt;\/strong\\u0026gt; leading the brand\\u0026rsquo;s original Running Institute in the 1980s, to today\\u0026rsquo;s sub-elite marathoners training like pros \\u0026ndash; \\u0026lt;b\\u0026gt;Innovation was always in our DNA.\\u0026lt;\/b\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The \\u0026lt;strong data-start=\\u0026quot;5361\\u0026quot; data-end=\\u0026quot;5381\\u0026quot;\\u0026gt;RS-COMPUTER shoe\\u0026lt;\/strong\\u0026gt; isn\\u0026rsquo;t just a piece of history. 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Nearly 40 years later, that vision remains intact.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;As PUMA writes its next chapter in performance running, we do so with a clear promise:\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;We blend innovation and design to empower you to feel your best.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026lt;img decoding=\\u0026quot;async\\u0026quot; style=\\u0026quot;max-width: 100%; height: auto;\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/RS-Computer-Ad-1968.png\\u0026quot; alt=\\u0026quot;RS-Computer Ad from 1968\\u0026quot; \/\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":65613},{\"id\":65579},{\"id\":65602}],\"headlines\":[\"\",\"\",\"\"],\"captions\":[],\"showCaptions\":[false,false,false],\"className\":\"\",\"aspect\":\"0\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More News\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":65282},{\"id\":63895}],\"numArticles\":2,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-slider {\"category\":[],\"articles\":\"\",\"numArticles\":20,\"mode\":\"mostread\",\"className\":\"\",\"aspect\":\"1\",\"manualArticles\":[],\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMAs TOP SHOES: The RS-Computer - Pioneering Performance","post_excerpt":"What If Your Running Shoe Could Think?\nIt\u2019s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics \u2013 long before athletes synced shoes with smartphones or tracked every step \u2013 a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-rs-computer-pioneering-performance","to_ping":"","pinged":"","post_modified":"2025-11-10 18:50:47","post_modified_gmt":"2025-11-10 18:50:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=65475","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":65475,"author":"10","date":"2025-05-12 12:00:17","date_gmt":"2025-05-12 10:00:17","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":8589},\"headline\":\"PUMAs TOP SHOES: The RS-Computer\",\"content\":\"Pioneering Performance\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;What If Your Running Shoe Could Think?\\u0026lt;\/strong\\u0026gt;\\n\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;It\\u0026rsquo;s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics \\u0026ndash; long before athletes synced shoes with smartphones or tracked every step \\u0026ndash; a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?\\u0026lt;\/strong\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The RS-COMPUTER was the world\\u0026rsquo;s first computer-integrated running shoe \\u0026mdash; one of the true milestones in the evolution of athletic footwear.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut Fischer , MR.PUMA\\u0026lt;\/strong\\u0026gt; \",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;1985\\u0026lt;\/span\\u0026gt;\\u0026lt;\/h2\\u0026gt;That year, PUMA answered that question with the launch of the \\u0026lt;strong\\u0026gt;RS-COMPUTER Shoe\\u0026lt;\/strong\\u0026gt;, the world\\u0026rsquo;s first running shoe embedded with a microcomputer. At a time when cassette tapes and floppy disks defined technology, and running shoes were little more than foam and rubber, PUMA partnered with \\u0026lt;strong\\u0026gt;biomechanics pioneer Dr. Peter Cavanagh\\u0026lt;\/strong\\u0026gt; to fundamentally change how athletes understood their performance.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"46dEzuuGyUs\",\"style\":\"Wide\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Science in Every Step\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;Developed in collaboration with biomechanics pioneer \\u0026lt;strong\\u0026gt;Dr. Peter Cavanagh\\u0026lt;\/strong\\u0026gt;, the RS-COMPUTER shoe was a radical departure from traditional footwear. Instead of focusing solely on materials or cushioning, this shoe came hardwired \\u0026ndash; literally. A custom chip embedded in the heel measured \\u0026lt;strong\\u0026gt;time, distance, and calories burned\\u0026lt;\/strong\\u0026gt;, and allowed runners to compare past performance against future goals.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;It was a \\u0026lt;strong data-start=\\u0026quot;2107\\u0026quot; data-end=\\u0026quot;2129\\u0026quot;\\u0026gt;philosophical leap\\u0026lt;\/strong\\u0026gt; in sportswear: empowering athletes through personalized insights \\u0026ndash; a direct expression of PUMA\\u0026rsquo;s drive to \\u0026lt;strong data-start=\\u0026quot;2236\\u0026quot; data-end=\\u0026quot;2313\\u0026quot;\\u0026gt;blend innovation and design to make people feel and perform at their best\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"aspect\":\"1\",\"images\":[{\"id\":65510},{\"id\":65512}],\"headlines\":[\"\",\"\"],\"captions\":[\"Dr. Peter Cavanagh\",\"Dr. Peter Cavanagh with Paul Young\"],\"showCaptions\":[true,true],\"className\":\"\",\"style\":\"2\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Innovation with the Athlete in Mind\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/h2\\u0026gt;PUMA always set out with a clear mission: to give athletes the tools they needed \\u0026lt;strong\\u0026gt;to unleash their true best\\u0026lt;\/strong\\u0026gt;. The RS-COMPUTER shoe reflects our long-standing commitment to \\u0026lt;strong\\u0026gt;innovation\\u0026lt;\/strong\\u0026gt;, driven not by trend, but by real insight into athlete performance and needs. We have always worked closely with athletes \\u0026ndash; listening, testing, evolving \\u0026ndash; to turn visionary concepts into real, tangible benefits.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Thus, the RS-COMPUTER\\u0026rsquo;s story is closely tied to \\u0026lt;strong\\u0026gt;Bill Rodgers\\u0026lt;\/strong\\u0026gt;, the legendary American marathoner and PUMA ambassador. He dominated the Boston Marathon \\u0026ndash; the pinnacle of road racing \\u0026ndash; with \\u0026lt;strong\\u0026gt;four victories\\u0026lt;\/strong\\u0026gt;, including three consecutive wins from 1978 to 1980.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":65621},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Dr. Cavanagh later analyzed one of Rodgers\\u0026rsquo; marathon-winning shoes and called it \\u0026lt;strong\\u0026gt;\\u0026ldquo;so primitive you wonder how he didn\\u0026rsquo;t get injured more.\\u0026rdquo; \\u0026lt;\/strong\\u0026gt;This analysis pushed Cavanagh toward performance-based innovation \\u0026mdash; innovation that would eventually give rise to the RS-COMPUTER shoe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Decades later, the RS-COMPUTER\\u0026rsquo;s development principles \\u0026lt;strong\\u0026gt;still resonate in today\\u0026rsquo;s data-driven running culture.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The RS wasn\\u0026rsquo;t just about data, it was about using that data to prevent injury and improve performance, goals that are just as important today as they were in 1985.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Dr. Peter Cavanagh reflects.\\u0026lt;\/strong\\u0026gt; \",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":65516},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2018\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;The Comeback\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;More than three decades later, in 2018, PUMA revisited this milestone with a limited reissue of the RS Computer Shoe. But it wasn\\u0026rsquo;t just a nostalgic move \\u0026ndash; it was a \\u0026lt;strong data-start=\\u0026quot;2516\\u0026quot; data-end=\\u0026quot;2536\\u0026quot;\\u0026gt;strategic signal\\u0026lt;\/strong\\u0026gt;. The updated version retained the retro design but featured \\u0026lt;strong data-start=\\u0026quot;2597\\u0026quot; data-end=\\u0026quot;2637\\u0026quot;\\u0026gt;USB charging, Bluetooth connectivity\\u0026lt;\/strong\\u0026gt;, and an \\u0026lt;strong data-start=\\u0026quot;2646\\u0026quot; data-end=\\u0026quot;2665\\u0026quot;\\u0026gt;RS-COMPUTER app\\u0026lt;\/strong\\u0026gt; to track performance in real time via smartphone.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The re-launch coincided with a shift in our company direction. PUMA began laying the foundation for a full return to \\u0026lt;strong data-start=\\u0026quot;2864\\u0026quot; data-end=\\u0026quot;2895\\u0026quot;\\u0026gt;serious performance running\\u0026lt;\/strong\\u0026gt;, not to chase fast revenue, but to \\u0026lt;strong data-start=\\u0026quot;2932\\u0026quot; data-end=\\u0026quot;2965\\u0026quot;\\u0026gt;rebuild long-term credibility\\u0026lt;\/strong\\u0026gt; among athletes. The updated RS wasn\\u0026rsquo;t just about honoring the past; it was a \\u0026lt;strong data-start=\\u0026quot;3043\\u0026quot; data-end=\\u0026quot;3083\\u0026quot;\\u0026gt;reminder of PUMA\\u0026rsquo;s pioneering spirit\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"aspect\":\"1\",\"images\":[{\"id\":65582},{\"id\":65580},{\"id\":65581}],\"captions\":[],\"className\":\"\",\"headlines\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2021\\u0026lt;\/span\\u0026gt;\\u0026lt;\/h2\\u0026gt;In 2021, we made our official return to the \\u0026lt;strong data-start=\\u0026quot;3178\\u0026quot; data-end=\\u0026quot;3201\\u0026quot;\\u0026gt;core running market\\u0026lt;\/strong\\u0026gt;. After years focused on lifestyle segments, we debuted newly developed running shoe models \\u0026lt;i\\u0026gt;featuring our new cutting edge NITRO Foam technology\\u0026lt;\/i\\u0026gt; \\u0026ndash; designed with elite athlete input and performance in mind. The shift marked a return to our roots \\u0026ndash; echoing the innovation of the RS-COMPUTER era \\u0026ndash; and a renewed focus on function and form.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;h2\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2025\\u0026lt;\/span\\u0026gt;\\u0026lt;\/h2\\u0026gt;Today, our commitment to empower athletes through innovation and design stands as firm as in the 80s, when the RS-COMPUTER shoe was introduced. 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Mais dans un monde obs\u00e9d\u00e9 par les mesures, bien avant que les athl\u00e8tes ne synchronisent leurs chaussures avec leurs smartphones ou ne suivent chacun de leurs pas, une r\u00e9volution silencieuse a vu le jour. En 1985, PUMA posait d\u00e9j\u00e0 une question qui allait d\u00e9finir l'avenir de la technologie sportive : Et si votre chaussure de course pouvait penser ?","status":"publish","password":"","name":"l'ordinateur-rs-pioneering-performance","modified":"2025-11-10 18:50:47","modified_gmt":"2025-11-10 18:50:47","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"12 mai 2025 \u00e0 10:00","date_local":"12 mai 2025","time_local":"10:00","slug":"the-rs-computer-pioneering-performance","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/the-rs-computer-pioneering-performance\/","featured_image":{"width":1510,"height":840,"file":"2018\/04\/RS-0-Launch_Computer_G17.jpg","filesize":300182,"sizes":{"medium":{"file":"RS-0-Launch_Computer_G17-300x167.jpg","width":300,"height":167,"mime-type":"image\/jpeg","filesize":11690},"large":{"file":"RS-0-Launch_Computer_G17-1024x570.jpg","width":1024,"height":570,"mime-type":"image\/jpeg","filesize":101411},"thumbnail":{"file":"RS-0-Launch_Computer_G17-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":6765},"medium_large":{"file":"RS-0-Launch_Computer_G17-768x427.jpg","width":768,"height":427,"mime-type":"image\/jpeg","filesize":56657},"trp-custom-language-flag":{"file":"RS-0-Launch_Computer_G17-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":439}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":8589,"alt":"","caption":"The 2018 model of the RS-Computer.","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/04\/RS-0-Launch_Computer_G17.jpg","title":"RS-0-Launch_Computer_G17","aspect_ratio":1.7976190476190477,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMAs TOP SHOES: The RS-Computer","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":864,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":864,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/65475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=65475"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/65475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/8589"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=65475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=65475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}