{"id":64843,"date":"2025-03-18T11:43:48","date_gmt":"2025-03-18T10:43:48","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=64843"},"modified":"2025-11-10T21:04:32","modified_gmt":"2025-11-10T21:04:32","slug":"6-40m-is-achievable","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/corporate\/6-40m-is-achievable\/","title":{"rendered":"\"6,40 m est r\u00e9alisable\""},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/corporate\/\">Corporate<\/a>\/\n        \u201c6,40 m est r\u00e9alisable\u201d\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/03\/Annual-Results-2025-Arne-Mondo-Interview-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2F6-40m-is-achievable%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2F6-40m-is-achievable%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/6-40m-is-achievable\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2F6-40m-is-achievable%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >\"6,40 m est r\u00e9alisable\"<\/h1>\n        <div class=\"articleintro\" >Armand \"Mondo\" Duplantis et Arne Freundt, PDG de PUMA, parlent des records du monde, des chaussures \u00e0 crampons PUMA et des plus hauts sommets.<\/div>\n        <div class=\"date\">18 mars 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;\\u201c6.40m is achievable\\u201d&quot;, \"text\": &quot;Pole Vault World Record Holder and Paris Olympic Gold medallist Armand \\u201cMondo\\u201d Duplantis and PUMA CEO Arne Freundt sat down to talk about how to achieve World Records, how PUMA\\u2019s spikes help with that and how high Mondo thinks he could ultimately jump.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/corporate\/6-40m-is-achievable\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/corporate\/6-40m-is-achievable\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/6-40m-is-achievable\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2F6-40m-is-achievable%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2F6-40m-is-achievable%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Armand \u201c Mondo \u201d Duplantis, d\u00e9tenteur du record du monde de saut \u00e0 la perche et m\u00e9daill\u00e9 d'or aux Jeux Olympiques de Paris, et Arne Freundt, PDG de PUMA, se sont entretenus sur la mani\u00e8re d'atteindre les records du monde, sur l'aide apport\u00e9e par les pointes PUMA et sur la hauteur \u00e0 laquelle Mondo pense pouvoir sauter \u00e0 terme.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/h7t45B-Eh4c\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/h7t45B-Eh4c<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/h7t45B-Eh4c\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\"><strong>Mondo<\/strong>, L'ann\u00e9e 2024 a \u00e9t\u00e9 exceptionnelle pour vous. Vous avez remport\u00e9 l'or aux Jeux olympiques de Paris, am\u00e9lior\u00e9 votre record du monde \u00e0 plusieurs reprises et vous avez m\u00eame battu le coureur de 400 m haies et d\u00e9tenteur du record du monde, Karsten Warholm, sur 100 m. Quel a \u00e9t\u00e9 votre moment fort de l'ann\u00e9e ?\u00a0<\/span><b>Mondo :<\/b> 2024 a \u00e9t\u00e9 pour moi l'ann\u00e9e des r\u00eaves. J'ai pratiquement accompli toutes les choses importantes que j'ai toujours voulu faire. Mais bien s\u00fbr, il n'y a pas mieux que les Jeux olympiques. Pour un perchiste, c'est l'apog\u00e9e de notre sport et cela n'arrive que tous les quatre ans. Pouvoir profiter de cette opportunit\u00e9 et battre le record du monde de cette mani\u00e8re - sur la plus grande sc\u00e8ne que notre sport puisse offrir - c'est assez fou.\u00a0\u00a0<br><br>Mais l'histoire de Karsten \u00e9tait vraiment cool aussi.\u00a0<br><br><br><span class=\"interviewq\"><strong>Arne,<\/strong> Pour PUMA, 2024 a \u00e9t\u00e9 une ann\u00e9e sportive avec de nombreux temps forts, notamment l'Euro, la Copa America, les Jeux Olympiques et le lancement de la campagne mondiale de la marque. Quelle est la chose que vous n'oublierez pas de 2024 ?\u00a0<\/span><b>Arne :<\/b> 2024 a \u00e9t\u00e9 une ann\u00e9e extraordinaire. Elle nous a r\u00e9serv\u00e9 tant de grands moments sportifs. Mais si je dois en choisir un - et je ne veux pas trop vous flatter - c'est le moment o\u00f9 vous avez remport\u00e9 le record du monde. J'en ai eu la chair de poule. Premi\u00e8re tentative, deuxi\u00e8me tentative, et puis, on t'a vu rendre possible l'impossible. C'est incroyable !\u00a0<br><br>Quand on voit \u00e0 quel point nos chaussures Nitro \u00e9taient visibles pendant les Jeux olympiques, on se dit que toute l'\u00e9quipe a fait un travail remarquable. Cela a vraiment montr\u00e9 comment la technologie Nitro permettait \u00e0 nos athl\u00e8tes de donner le meilleur d'eux-m\u00eames.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/03\/Annual-Results-2025-Arne-Mondo-Interview-I.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\"><em>Mondo, vous avez commenc\u00e9 \u00e0 faire du saut \u00e0 la perche d\u00e8s votre plus jeune \u00e2ge. Quand avez-vous r\u00e9alis\u00e9 que vous aviez ce qu'il fallait pour concourir au plus haut niveau et battre des records ?\u00a0<\/em><\/span><b>Mondo :<\/b> Aussi loin que je me souvienne, j'ai toujours pens\u00e9 qu'il \u00e9tait possible d'\u00eatre le meilleur au monde. Je remercie ma famille de m'avoir donn\u00e9 la confiance n\u00e9cessaire pour oser r\u00eaver aussi grand. J'\u00e9tais une grande r\u00eaveuse quand j'\u00e9tais plus jeune et mon environnement m'a permis d'avoir ces r\u00eaves et de vraiment penser que je pouvais devenir la meilleure perchiste de l'histoire. J'ai toujours eu cette confiance en moi. Bien s\u00fbr, dans le sport, il y a des hauts et des bas, mais c'\u00e9tait mon plus grand objectif.<br><br><br><span class=\"interviewq\"><em>Arne, pouvez-vous faire le lien avec cela dans votre monde professionnel ?\u00a0<\/em><\/span><b>Arne :<\/b> Je pense qu'il en va de m\u00eame pour les entreprises. L'objectif est de savoir o\u00f9 l'on veut aller. Comme vous l'avez mentionn\u00e9, le succ\u00e8s n'est jamais une ligne droite et la r\u00e9silience est importante. Il y a des hauts et des bas et il faut toujours se relever. Si vous n'\u00eates pas passionn\u00e9 par ce que vous faites, vous n'aurez pas l'\u00e9nergie n\u00e9cessaire pour vous relever \u00e0 chaque fois.\u00a0<br><br><strong>Mondo : <\/strong>100%. Beaucoup de gens sont tr\u00e8s talentueux, mais ce qui vous diff\u00e9rencie des autres, c'est la constance, la r\u00e9silience et la d\u00e9termination. Il faut \u00eatre obs\u00e9d\u00e9.<br><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnNarrow spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cL'objectif est de savoir o\u00f9 l'on veut aller. Comme vous l'avez mentionn\u00e9, le succ\u00e8s n'est jamais une ligne droite et la r\u00e9silience est importante. Il y a des hauts et des bas et il faut toujours se relever.\u201d<br><strong>Arne Freundt, PDG de PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\">Mondo, y a-t-il eu un moment o\u00f9 vous avez dout\u00e9 de votre capacit\u00e9 \u00e0 atteindre le sommet ? Si oui, comment l'avez-vous surmont\u00e9 ?\u00a0<\/span><b>Mondo :<\/b> Les doutes sont tout \u00e0 fait naturels. Tout au long de votre parcours, vous aurez des hauts et des bas. La fa\u00e7on dont vous g\u00e9rez les moments difficiles est d\u00e9terminante pour votre caract\u00e8re et votre carri\u00e8re. Pour un athl\u00e8te et peut-\u00eatre pour une personne en g\u00e9n\u00e9ral. Qu'il s'agisse d'un mauvais entra\u00eenement ou d'une mauvaise comp\u00e9tition, je regarde toujours vers l'avant. C'est ainsi que je suis \u00e9galement avec le succ\u00e8s. Ce qui s'est pass\u00e9 hier \u00e9tait bon ou mauvais, mais la seule chose qui compte, c'est ce qui se passe maintenant. Il faut vivre le moment pr\u00e9sent mentalement.<br><br><br><span class=\"interviewq\"><em>Arne, 2024 a \u00e9t\u00e9 une ann\u00e9e tr\u00e8s difficile pour l'industrie. Avez-vous d\u00e9j\u00e0 eu des doutes quant au bien-fond\u00e9 de votre strat\u00e9gie ? Et comment avez-vous maintenu votre motivation et celle de votre \u00e9quipe ?\u00a0<\/em><br><\/span><br><b>Arne :<\/b> Je n'ai jamais dout\u00e9 de notre strat\u00e9gie d'\u00e9l\u00e9vation de la marque, car je sais que sur les march\u00e9s o\u00f9 PUMA est une marque plus forte, nous avons plus de parts de march\u00e9 que sur les march\u00e9s plus faibles. Nous avons les preuves de cette strat\u00e9gie. La confiance est toujours utile dans les ann\u00e9es difficiles. Certaines choses ne se sont pas d\u00e9roul\u00e9es en 2024 comme nous l'avions pr\u00e9vu, mais ce qui \u00e9tait important en 2024, c'est que nous nous sommes concentr\u00e9s sur les \u00e9l\u00e9ments contr\u00f4lables, sur notre strat\u00e9gie. La combinaison d'une vision claire de ce que nous voulons faire et de l'agilit\u00e9 n\u00e9cessaire pour faire face aux impr\u00e9vus est une formule gagnante pour nous.\u00a0<br><br><strong>Mondo :<\/strong> Il ne faut pas s'attarder sur ce qui \u00e9chappe \u00e0 notre contr\u00f4le. C'est ce qui freine le progr\u00e8s.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cIl ne faut pas s'attarder sur ce qui \u00e9chappe \u00e0 notre contr\u00f4le. C'est ce qui freine le progr\u00e8s.\u201d<br><strong>Armand \u201cMondo\u201d Duplantis<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\"><em>Mondo, \u00e0 quelle hauteur penses-tu pouvoir encore aller apr\u00e8s ton record de 6,26 m de l'ann\u00e9e derni\u00e8re ?\u00a0<\/em><\/span><strong>Mondo<\/strong>: Nous en sommes donc \u00e0 6,26m. C'est fou parce que si vous m'aviez dit \u00e7a il y a quelques ann\u00e9es, j'aurais eu un pincement au c\u0153ur. Mais lorsque vous \u00eates dans cette situation, vous vous y adaptez et cela devient la nouvelle normalit\u00e9. Je sais de quoi je suis capable et je peux encore aller plus loin. Je pense que 6,30 m est probablement l'objectif \u00e0 atteindre dans un avenir proche, et que 6,40 m est r\u00e9alisable dans les prochaines ann\u00e9es.\u00a0\u00a0<br><br><br><span class=\"interviewq\"><strong>Arne<\/strong>, Si l'on consid\u00e8re les activit\u00e9s de Puma, o\u00f9 voudriez-vous placer la barre ?\u00a0<\/span><strong>Arne<\/strong><b>:<\/b> Je pense que nous prenons les choses \u00e0 la mani\u00e8re de Mondo. Nous essayons constamment de relever la barre chaque ann\u00e9e parce que je crois qu'il est toujours important de se concentrer sur l'am\u00e9lioration de l'ann\u00e9e suivante. Je pense que notre strat\u00e9gie d'\u00e9l\u00e9vation de la marque est le plus grand d\u00e9blocage.\u00a0<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/03\/Annual-Results-2025-Arne-Mondo-Interview.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\">Mondo, que fait la technologie dans votre sport ? Comment les pointes Puma vous aident-elles \u00e0 sauter plus haut et \u00e0 changer votre jeu ?\u00a0<\/span><b>Mondo :<\/b> Avant que je n'entre en sc\u00e8ne avec PUMA en 2019, les pointes de saut \u00e0 la perche \u00e9taient tr\u00e8s plates, non agressives et ne mettaient pas l'accent sur l'approche du saut, ce qui n'avait aucun sens pour moi et mon \u00e9quipe. Nous savons qu'il existe une corr\u00e9lation directe entre l'\u00e9nergie et la vitesse que vous avez sur la piste d'\u00e9lan et la hauteur \u00e0 laquelle vous pouvez sauter. D\u00e8s le d\u00e9part, PUMA s'est parfaitement entendu avec nous, car nous savions \u00e0 quel point vous aviez un bon concept et une bonne compr\u00e9hension de la vitesse. Nous voulions cr\u00e9er une sorte de m\u00e9lange entre une chaussure de sprint et une chaussure de saut \u00e0 la perche. Je pense que nous en sommes arriv\u00e9s l\u00e0 et nous continuons \u00e0 essayer de nous am\u00e9liorer.\u00a0\u00a0<br><br>Elles sont beaucoup plus l\u00e9g\u00e8res et plus agressives avec le ressort d'orteil que ce que l'on voyait il y a des ann\u00e9es dans les pointes de saut \u00e0 la perche. Je pense que c'est ce qui m'aide et me permet d'atteindre les vitesses que je veux cr\u00e9er pour \u00eatre capable de sauter des choses comme un record du monde.\u00a0<br><br><br><span class=\"interviewq\"><em>Arne, la performance sportive est un pilier important de notre strat\u00e9gie d'\u00e9l\u00e9vation de la marque. Les partenariats avec de grands athl\u00e8tes tels que Mondo changent-ils la donne pour PUMA ?\u00a0<\/em><\/span><b>Arne :<\/b> Les athl\u00e8tes sont tr\u00e8s importants, non seulement du point de vue du marketing, mais aussi du point de vue de l'innovation. En tant que marque de sport, il est tr\u00e8s important que nous soyons aux c\u00f4t\u00e9s des meilleurs athl\u00e8tes et que nous prouvions que nos produits sont performants au plus haut niveau et qu'ils permettent d'am\u00e9liorer les performances. Je pense qu'il s'agit l\u00e0 d'un \u00e9l\u00e9ment marketing important, mais les enseignements que nous tirons du point de vue de l'innovation sont encore plus importants. Nous devons vraiment comprendre ce qui vous rend plus rapide avant le saut, ce qui vous fait sauter plus haut, et nous devons transformer ces enseignements en innovation de produit.\u00a0<br><br><br>C'est pourquoi travailler avec des athl\u00e8tes de classe mondiale comme vous est la base de tout ce que nous faisons.\u00a0<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cEn tant que marque, nous sommes uniques dans la mani\u00e8re dont nous nous positionnons dans le monde du sport. Nous croyons vraiment que la grandeur est dans la nature de chacun, et nous voulons \u00eatre la marque qui inspire chaque jour les athl\u00e8tes \u00e0 \u00eatre eux-m\u00eames.\u201d<br><strong>Arne Freundt, PDG de PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\">Mondo, vous avez saut\u00e9 6,25 \u00e0 Paris pour remporter l'or, ce qui correspond \u00e0 peu pr\u00e8s \u00e0 la hauteur n\u00e9cessaire pour la m\u00e9daille d'argent. Vous \u00eates vraiment dans une ligue \u00e0 part. Qu'est-ce qui vous pousse \u00e0 continuer ?\u00a0<\/span><b>Mondo :<\/b> C'est assez \u00e9trange. J'ai l'impression que la passion et le feu ne font que cro\u00eetre. Une fois que vous avez go\u00fbt\u00e9 au succ\u00e8s et que vous savez de quoi vous \u00eates capable, vous vous imposez en quelque sorte des normes plus \u00e9lev\u00e9es.\u00a0<br><br>Je ne me repose pas sur mes lauriers. Je pense que les personnes vraiment motiv\u00e9es et passionn\u00e9es veulent r\u00e9aliser leur potentiel et atteindre ce dont elles se savent capables. J'ai eu la chance, ces derni\u00e8res ann\u00e9es, d'\u00eatre au sommet du sport et de pouvoir cr\u00e9er une petite marge entre moi et les autres.\u00a0<br><br>Lorsque vous savez de quoi vous \u00eates capable, c'est ce que vous attendez de vous-m\u00eame. On s'attend \u00e0 ce que l'on donne le meilleur de soi-m\u00eame et \u00e0 ce que l'on s'engage \u00e0 chaque fois \u00e0 donner 100%.\u00a0\u00a0<br><br><br><span class=\"interviewq\">Arne, en quoi PUMA est-il unique et dans une ligue \u00e0 part ?\u00a0<\/span><strong>Arne :<\/strong> En tant que marque, nous sommes uniques dans la mani\u00e8re dont nous nous positionnons dans le monde du sport. Nous croyons vraiment que la grandeur est dans la nature de chacun, et nous voulons \u00eatre la marque qui inspire chaque jour les athl\u00e8tes \u00e0 \u00eatre eux-m\u00eames.\u00a0<br><br>Nous croyons en ce v\u00e9ritable moi. \u00c0 une \u00e9poque o\u00f9 tout le monde se contente de suivre les autres, nous pensons qu'il n'y a pas de bonheur dans le suivisme. Le bonheur consiste \u00e0 trouver sa propre voie et \u00e0 rester fid\u00e8le \u00e0 soi-m\u00eame. Tout le monde poss\u00e8de une sorte de grandeur int\u00e9rieure et nous voulons \u00eatre cette marque qui lib\u00e8re le courage d'\u00eatre soi-m\u00eame.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Disponible d\u00e8s maintenant : Rapport annuel num\u00e9rique 2024<\/h2><p>Cet entretien fait partie du rapport annuel num\u00e9rique de PUMA.<\/p><br><a href=\"https:\/\/annual-report.puma.com\" target=\"_blank\" rel=\"noopener\">Lisez le rapport annuel num\u00e9rique d\u00e8s maintenant !<\/a><br><\/div>\n   <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Armand \u201c Mondo \u201d Duplantis, d\u00e9tenteur du record du monde de saut \u00e0 la perche et m\u00e9daill\u00e9 d'or aux Jeux Olympiques de Paris, et Arne Freundt, PDG de PUMA, se sont entretenus sur la mani\u00e8re d'atteindre les records du monde, sur l'aide apport\u00e9e par les pointes PUMA et sur la hauteur \u00e0 laquelle Mondo pense pouvoir sauter \u00e0 terme.<\/p>","protected":false},"author":4,"featured_media":64856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":11567,"meta-headline":"&ldquo;6.40m is achievable&rdquo;","footnotes":""},"categories":[6],"class_list":["post-64843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":64843,"post_author":"4","post_date":"2025-03-18 11:43:48","post_date_gmt":"2025-03-18 10:43:48","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":64856},\"headline\":\"\\u0026ldquo;6.40m is achievable\\u0026rdquo;\",\"content\":\"Armand \\u0026ldquo;Mondo\\u0026rdquo; Duplantis and PUMA CEO Arne Freundt talk World Records, PUMA Spikes and Highest Highs\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Pole Vault World Record Holder and Paris Olympic Gold medallist Armand \\u0026ldquo;Mondo\\u0026rdquo; Duplantis and PUMA CEO Arne Freundt sat down to talk about how to achieve World Records, how PUMA\\u0026rsquo;s spikes help with that and how high Mondo thinks he could ultimately jump.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"h7t45B-Eh4c\",\"style\":\"Wide\",\"className\":\"\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo\\u0026lt;\/strong\\u0026gt;, 2024 was an exceptional year for you. You won Gold at the Olympics in Paris, improved your world record several times and you even beat 400m hurdler and world record holder Karsten Warholm over 100m. What was your personal highlight of the year?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; 2024 was a year of dreams for me. I pretty much accomplished all of the major things that I ever wanted to. But of course, you can\\u0026rsquo;t beat the Olympics. For a pole vaulter, it is the pinnacle of our sport and it only comes around every four years. Being able to take advantage of this opportunity and breaking the world record in that way \\u0026ndash; on the biggest stage that our sport has to offer \\u0026ndash; is pretty crazy.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;But, the Karsten thing was really cool too.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Arne,\\u0026lt;\/strong\\u0026gt; for PUMA 2024 was a Year of Sports with many highlights including the Euros, Copa America, the Olympic Games and the launch of our global brand campaign. What is something you won\\u0026rsquo;t forget about 2024?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; 2024 was obviously an amazing year. It had so many great sport moments in store for us. But if I need to pick one \\u0026ndash; and I don\\u0026rsquo;t want to flatter you too much \\u0026ndash; it was the moment you won the world record. I got goosebumps. First attempt, second attempt, and then, we saw you making the impossible possible. Unbelievable!\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And when you look at how visible our Nitro shoes were during the Olympics, it was an amazing job of the whole team. It really showed how the Nitro technology was enabling our athletes to better their best.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64857},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Mondo, you started out in pole vault as a very young child. When did you realize you had what it takes to compete at the highest level and break records?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; For as long as I can remember, I always thought that being the best in the world was achievable. I thank my family for giving me the confidence to dare to dream that big. I was a big dreamer when I was younger and my environment allowed me to have these dreams and to really think that I can achieve being the best pole vaulter in history. I always had that confidence. Of course, everything in sport goes up and down to some degree, but that was my biggest goal.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Arne, can you relate to this in your business world?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; I think the same is true for business. The focus sets the objective for where you want to go. As you mentioned: success is never a straight line and resilience is important. There are ups and downs and you always need to stand up again. If you don\\u0026rsquo;t have the passion about what you do, you don\\u0026rsquo;t have the energy to stand up every single time.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo: \\u0026lt;\/strong\\u0026gt;100%. There\\u0026rsquo;s a lot of people that are very talented, but what differentiates yourself from others is consistency, resilience and determination. You have to be obsessed.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The focus sets the objective for where you want to go. As you mentioned: success is never a straight line and resilience is important. There are ups and downs and you always need to stand up again.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Arne Freundt, CEO @ PUMA\\u0026lt;\/strong\\u0026gt;\",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Mondo, was there ever a moment you doubted that you could make it to the very top. If yes, how did you overcome that?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; Doubts are very natural. Along the entire journey, you\\u0026rsquo;re going to have ups and downs. The way you deal with difficult moments is character and career-defining. For an athlete and maybe for a person in general. Whether it\\u0026rsquo;s a bad training or a bad competition, I always look forward. That\\u0026rsquo;s the way I am also with success. Whatever happened yesterday was either great or bad, but the only thing that matters is what\\u0026rsquo;s happening right now. You have to live in the moment mentally.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Arne, 2024 was a very challenging year in the industry. Have you ever had any doubts that your strategy is the right one? And how did you keep yourself and your team motivated?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; I have never doubted our brand elevation strategy, because I know that in markets, where PUMA is a stronger brand, we have more market shares than in weaker markets. We have the proof points for that strategy. Confidence always helps you in a challenging year. Some things did not play out in 2024 as we had anticipated, but what was important in 2024 was that we focused on the controllables, on our strategy. That combination of having a clear vision of where we want to go and having the agility of dealing with unforeseen things is a winning formula for us.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo:\\u0026lt;\/strong\\u0026gt; The things that are out of your control should not be dwelled on. That\\u0026rsquo;s what stops progress.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The things that are out of your control should not be dwelled on. That\\u0026rsquo;s what stops progress.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Armand \\u0026ldquo;Mondo\\u0026rdquo; Duplantis\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Mondo, how high do you think you can still go after your record at 6.26m last year?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo\\u0026lt;\/strong\\u0026gt;: So, we\\u0026rsquo;re at 6,26m right now. It\\u0026rsquo;s crazy because if you had told me this a few years back, it would have been a pinch-me type of thing. But then, when you\\u0026rsquo;re in the situation, you adapt to it and it becomes the new normal. I know what I\\u0026rsquo;m capable of and there\\u0026rsquo;s some more that I can push. I think that 6.30m is probably the target in the near future, and 6.40m is achievable in the next few years.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Arne\\u0026lt;\/strong\\u0026gt;, if you look at Puma\\u0026rsquo;s business, where would you like to set the bar?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Arne\\u0026lt;\/strong\\u0026gt;\\u0026lt;b\\u0026gt;:\\u0026lt;\/b\\u0026gt; I think we take it the Mondo way. We constantly try to raise the bar each year because I believe that it\\u0026rsquo;s always important to focus on doing better in the next year. I believe our brand elevation strategy is the biggest unlock.\\u0026nbsp;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64858},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Mondo, what does technology do in your sports? How do Puma spikes help you jump higher and changing your game?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; Before I came onto the scene with PUMA in 2019, pole vault spikes were very flat, non-aggressive, and they had no emphasis on the approach of the jump which made no sense to me and my team. We know that there is a direct correlation of the energy and the speed that you have on the runway and how high you can jump. It was such a perfect match with PUMA from the beginning, because we knew how good of a concept and grasp you had on speed. We wanted to make some kind of mix between a sprint spike and a pole vaulting spike. I think we\\u0026rsquo;ve kind of come to this (spike) and we\\u0026rsquo;re continuing to try to improve and get better and better.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;They are very much lighter and more aggressive with the toe spring than what you used to see years ago in a pole vaulting spike. I think that\\u0026rsquo;s what helps me and allows me to get up to the speeds that I want to create to be able to jump stuff like a world record.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Arne, sports performance is an important pillar in our brand elevation strategy. Are partnerships with great athletes such as Mondo a game changer for PUMA?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; Athletes are super important, not only from a marketing perspective, but also from an innovation perspective. As a sports brand it\\u0026rsquo;s super important that we show up with the best athletes and prove that our products perform at the highest levels and enable a better performance. I think that is for sure an important marketing piece, but the learnings we take from an innovation angle are even more important. That we really understand what makes you faster before the jump, what makes you jump higher and that we take these learnings and turn them into a product innovation.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;So, working with a world class athletes like you is the foundation of everything we do.\\u0026nbsp;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;As a brand, we are unique in the way, we position ourselves in the world of sports. We really believe that greatness is in everyone\\u0026#039;s nature, and we want to be the brand who inspires athletes every day to be their true self.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Arne Freundt, CEO @ PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Mondo, you jumped 6,25 in Paris to take the gold, which is about the height that was needed for the silver medal. You really are in a league of your own. What keeps you going?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; It\\u0026rsquo;s quite strange. I feel like the passion and the fire only grow more and more. Once you get that taste of success and you know what you\\u0026rsquo;re capable of, you hold yourself to a higher standard in some way.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;I don\\u0026rsquo;t really become complacent. I think that real driven and passionate people want to fulfill their potential and they want to achieve what they know they\\u0026rsquo;re capable of. I\\u0026rsquo;ve been fortunate enough the past few years to be at the top of the sport and being able to create a little bit of a margin between me and the rest of the guys.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;When you know what you\\u0026rsquo;re capable of, that\\u0026rsquo;s what you expect of yourself. You expect your best performance and you expect yourself to go out there every time and give it 100%.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Arne, how is PUMA unique and in a league of its own?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Arne:\\u0026lt;\/strong\\u0026gt; As a brand, we are unique in the way, we position ourselves in the world of sports. We really believe that greatness is in everyone\\u0026rsquo;s nature, and we want to be the brand who inspires athletes every day to be their true self.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;We believe in that true self. In a time where everybody just follows others, we believe that in followership there\\u0026rsquo;s no happiness. Happiness is to find your own way and stay true to yourself. Everybody carries some sort of inner greatness and we want to be that brand that unleashes that courage to be yourself.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Now available: Digital Annual Report 2024\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;This Interview is part of PUMA\\u0026rsquo;s digital Annual Report.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/annual-report.puma.com\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Read the digital Annual Report now!\\u0026lt;\/a\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"\u201c6.40m is achievable\u201d","post_excerpt":"Pole Vault World Record Holder and Paris Olympic Gold medallist Armand \u201cMondo\u201d Duplantis and PUMA CEO Arne Freundt sat down to talk about how to achieve World Records, how PUMA\u2019s spikes help with that and how high Mondo thinks he could ultimately jump.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"6-40m-is-achievable","to_ping":"","pinged":"","post_modified":"2025-11-10 21:04:32","post_modified_gmt":"2025-11-10 21:04:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=64843","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":64843,"author":"4","date":"2025-03-18 11:43:48","date_gmt":"2025-03-18 10:43:48","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":64856},\"headline\":\"\\u0026ldquo;6.40m is achievable\\u0026rdquo;\",\"content\":\"Armand \\u0026ldquo;Mondo\\u0026rdquo; Duplantis and PUMA CEO Arne Freundt talk World Records, PUMA Spikes and Highest Highs\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Pole Vault World Record Holder and Paris Olympic Gold medallist Armand \\u0026ldquo;Mondo\\u0026rdquo; Duplantis and PUMA CEO Arne Freundt sat down to talk about how to achieve World Records, how PUMA\\u0026rsquo;s spikes help with that and how high Mondo thinks he could ultimately jump.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"h7t45B-Eh4c\",\"style\":\"Wide\",\"className\":\"\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo\\u0026lt;\/strong\\u0026gt;, 2024 was an exceptional year for you. You won Gold at the Olympics in Paris, improved your world record several times and you even beat 400m hurdler and world record holder Karsten Warholm over 100m. What was your personal highlight of the year?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; 2024 was a year of dreams for me. I pretty much accomplished all of the major things that I ever wanted to. But of course, you can\\u0026rsquo;t beat the Olympics. For a pole vaulter, it is the pinnacle of our sport and it only comes around every four years. Being able to take advantage of this opportunity and breaking the world record in that way \\u0026ndash; on the biggest stage that our sport has to offer \\u0026ndash; is pretty crazy.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;But, the Karsten thing was really cool too.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Arne,\\u0026lt;\/strong\\u0026gt; for PUMA 2024 was a Year of Sports with many highlights including the Euros, Copa America, the Olympic Games and the launch of our global brand campaign. What is something you won\\u0026rsquo;t forget about 2024?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; 2024 was obviously an amazing year. It had so many great sport moments in store for us. But if I need to pick one \\u0026ndash; and I don\\u0026rsquo;t want to flatter you too much \\u0026ndash; it was the moment you won the world record. I got goosebumps. First attempt, second attempt, and then, we saw you making the impossible possible. Unbelievable!\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And when you look at how visible our Nitro shoes were during the Olympics, it was an amazing job of the whole team. It really showed how the Nitro technology was enabling our athletes to better their best.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64857},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Mondo, you started out in pole vault as a very young child. When did you realize you had what it takes to compete at the highest level and break records?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; For as long as I can remember, I always thought that being the best in the world was achievable. I thank my family for giving me the confidence to dare to dream that big. I was a big dreamer when I was younger and my environment allowed me to have these dreams and to really think that I can achieve being the best pole vaulter in history. I always had that confidence. Of course, everything in sport goes up and down to some degree, but that was my biggest goal.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Arne, can you relate to this in your business world?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; I think the same is true for business. The focus sets the objective for where you want to go. As you mentioned: success is never a straight line and resilience is important. There are ups and downs and you always need to stand up again. If you don\\u0026rsquo;t have the passion about what you do, you don\\u0026rsquo;t have the energy to stand up every single time.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo: \\u0026lt;\/strong\\u0026gt;100%. There\\u0026rsquo;s a lot of people that are very talented, but what differentiates yourself from others is consistency, resilience and determination. You have to be obsessed.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The focus sets the objective for where you want to go. As you mentioned: success is never a straight line and resilience is important. There are ups and downs and you always need to stand up again.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Arne Freundt, CEO @ PUMA\\u0026lt;\/strong\\u0026gt;\",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Mondo, was there ever a moment you doubted that you could make it to the very top. If yes, how did you overcome that?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; Doubts are very natural. Along the entire journey, you\\u0026rsquo;re going to have ups and downs. The way you deal with difficult moments is character and career-defining. For an athlete and maybe for a person in general. Whether it\\u0026rsquo;s a bad training or a bad competition, I always look forward. That\\u0026rsquo;s the way I am also with success. Whatever happened yesterday was either great or bad, but the only thing that matters is what\\u0026rsquo;s happening right now. You have to live in the moment mentally.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Arne, 2024 was a very challenging year in the industry. Have you ever had any doubts that your strategy is the right one? And how did you keep yourself and your team motivated?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; I have never doubted our brand elevation strategy, because I know that in markets, where PUMA is a stronger brand, we have more market shares than in weaker markets. We have the proof points for that strategy. Confidence always helps you in a challenging year. Some things did not play out in 2024 as we had anticipated, but what was important in 2024 was that we focused on the controllables, on our strategy. That combination of having a clear vision of where we want to go and having the agility of dealing with unforeseen things is a winning formula for us.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo:\\u0026lt;\/strong\\u0026gt; The things that are out of your control should not be dwelled on. That\\u0026rsquo;s what stops progress.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The things that are out of your control should not be dwelled on. That\\u0026rsquo;s what stops progress.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Armand \\u0026ldquo;Mondo\\u0026rdquo; Duplantis\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Mondo, how high do you think you can still go after your record at 6.26m last year?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo\\u0026lt;\/strong\\u0026gt;: So, we\\u0026rsquo;re at 6,26m right now. It\\u0026rsquo;s crazy because if you had told me this a few years back, it would have been a pinch-me type of thing. But then, when you\\u0026rsquo;re in the situation, you adapt to it and it becomes the new normal. I know what I\\u0026rsquo;m capable of and there\\u0026rsquo;s some more that I can push. I think that 6.30m is probably the target in the near future, and 6.40m is achievable in the next few years.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Arne\\u0026lt;\/strong\\u0026gt;, if you look at Puma\\u0026rsquo;s business, where would you like to set the bar?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Arne\\u0026lt;\/strong\\u0026gt;\\u0026lt;b\\u0026gt;:\\u0026lt;\/b\\u0026gt; I think we take it the Mondo way. We constantly try to raise the bar each year because I believe that it\\u0026rsquo;s always important to focus on doing better in the next year. I believe our brand elevation strategy is the biggest unlock.\\u0026nbsp;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64858},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Mondo, what does technology do in your sports? How do Puma spikes help you jump higher and changing your game?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; Before I came onto the scene with PUMA in 2019, pole vault spikes were very flat, non-aggressive, and they had no emphasis on the approach of the jump which made no sense to me and my team. We know that there is a direct correlation of the energy and the speed that you have on the runway and how high you can jump. It was such a perfect match with PUMA from the beginning, because we knew how good of a concept and grasp you had on speed. We wanted to make some kind of mix between a sprint spike and a pole vaulting spike. I think we\\u0026rsquo;ve kind of come to this (spike) and we\\u0026rsquo;re continuing to try to improve and get better and better.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;They are very much lighter and more aggressive with the toe spring than what you used to see years ago in a pole vaulting spike. I think that\\u0026rsquo;s what helps me and allows me to get up to the speeds that I want to create to be able to jump stuff like a world record.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Arne, sports performance is an important pillar in our brand elevation strategy. Are partnerships with great athletes such as Mondo a game changer for PUMA?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; Athletes are super important, not only from a marketing perspective, but also from an innovation perspective. As a sports brand it\\u0026rsquo;s super important that we show up with the best athletes and prove that our products perform at the highest levels and enable a better performance. I think that is for sure an important marketing piece, but the learnings we take from an innovation angle are even more important. That we really understand what makes you faster before the jump, what makes you jump higher and that we take these learnings and turn them into a product innovation.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;So, working with a world class athletes like you is the foundation of everything we do.\\u0026nbsp;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;As a brand, we are unique in the way, we position ourselves in the world of sports. We really believe that greatness is in everyone\\u0026#039;s nature, and we want to be the brand who inspires athletes every day to be their true self.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Arne Freundt, CEO @ PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Mondo, you jumped 6,25 in Paris to take the gold, which is about the height that was needed for the silver medal. You really are in a league of your own. What keeps you going?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; It\\u0026rsquo;s quite strange. I feel like the passion and the fire only grow more and more. Once you get that taste of success and you know what you\\u0026rsquo;re capable of, you hold yourself to a higher standard in some way.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;I don\\u0026rsquo;t really become complacent. I think that real driven and passionate people want to fulfill their potential and they want to achieve what they know they\\u0026rsquo;re capable of. I\\u0026rsquo;ve been fortunate enough the past few years to be at the top of the sport and being able to create a little bit of a margin between me and the rest of the guys.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;When you know what you\\u0026rsquo;re capable of, that\\u0026rsquo;s what you expect of yourself. You expect your best performance and you expect yourself to go out there every time and give it 100%.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Arne, how is PUMA unique and in a league of its own?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Arne:\\u0026lt;\/strong\\u0026gt; As a brand, we are unique in the way, we position ourselves in the world of sports. We really believe that greatness is in everyone\\u0026rsquo;s nature, and we want to be the brand who inspires athletes every day to be their true self.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;We believe in that true self. In a time where everybody just follows others, we believe that in followership there\\u0026rsquo;s no happiness. Happiness is to find your own way and stay true to yourself. Everybody carries some sort of inner greatness and we want to be that brand that unleashes that courage to be yourself.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Now available: Digital Annual Report 2024\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;This Interview is part of PUMA\\u0026rsquo;s digital Annual Report.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/annual-report.puma.com\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Read the digital Annual Report now!\\u0026lt;\/a\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"\"6,40 m est r\u00e9alisable\"","excerpt":"Armand \u201c Mondo \u201d Duplantis, d\u00e9tenteur du record du monde de saut \u00e0 la perche et m\u00e9daill\u00e9 d'or aux Jeux Olympiques de Paris, et Arne Freundt, PDG de PUMA, se sont entretenus sur la mani\u00e8re d'atteindre les records du monde, sur l'aide apport\u00e9e par les pointes PUMA et sur la hauteur \u00e0 laquelle Mondo pense pouvoir sauter \u00e0 terme.","status":"publish","password":"","name":"6-40m-c'est-possible","modified":"2025-11-10 21:04:32","modified_gmt":"2025-11-10 21:04:32","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"18 mars 2025 \u00e0 10:43","date_local":"18 mars 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