{"id":64296,"date":"2025-02-21T13:02:45","date_gmt":"2025-02-21T12:02:45","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=64296"},"modified":"2025-09-28T08:43:56","modified_gmt":"2025-09-28T08:43:56","slug":"puma-takes-top-retail-accounts-to-portugal","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-takes-top-retail-accounts-to-portugal\/","title":{"rendered":"PUMA emm\u00e8ne ses principaux clients au Portugal"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/\n        PUMA emm\u00e8ne ses meilleurs clients au Portugal\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Arne-FPF.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-takes-top-retail-accounts-to-portugal%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-takes-top-retail-accounts-to-portugal%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-takes-top-retail-accounts-to-portugal\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-takes-top-retail-accounts-to-portugal%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Showtime \u00e0 Lisbonne : Sommet PUMA Teamsport 2025<\/h1>\n        <div class=\"articleintro\" >PUMA emm\u00e8ne ses principaux clients au Portugal <\/div>\n        <div class=\"date\">21 f\u00e9vrier 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Takes Top Retail Accounts to Portugal&quot;, \"text\": &quot;From February 10th\\u201313th, our Teamsport BU hosted 150 guests from 42 top retail partners across 20+ countries at the Teamsport Summit in Lisbon. Partnering with the Portuguese Football Federation (FPF), we showcased our latest innovations, revealed exciting product pipelines for SS26, and delivered unforgettable brand experiences.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-takes-top-retail-accounts-to-portugal\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-takes-top-retail-accounts-to-portugal\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-takes-top-retail-accounts-to-portugal\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-takes-top-retail-accounts-to-portugal%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-takes-top-retail-accounts-to-portugal%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Du 10 au 13 f\u00e9vrier, notre BU Teamsport a accueilli 150 invit\u00e9s de 42 partenaires d\u00e9taillants de premier plan dans plus de 20 pays lors du Teamsport Summit \u00e0 Lisbonne. En partenariat avec la F\u00e9d\u00e9ration portugaise de football (FPF), nous avons pr\u00e9sent\u00e9 nos derni\u00e8res innovations, d\u00e9voil\u00e9 nos produits phares pour SS26 et offert des exp\u00e9riences de marque inoubliables.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Le Sommet Teamsport est notre <strong>un \u00e9v\u00e9nement majeur pour attirer les grands comptes<\/strong> pour pr\u00e9senter les nouveaux produits et cr\u00e9er le buzz autour de la gamme Teamsport pour les saisons \u00e0 venir. Pendant trois jours, nous avons pr\u00e9sent\u00e9 nos produits innovants, c\u00e9l\u00e9br\u00e9 nos partenariats et nou\u00e9 des liens avec les leaders de l'industrie.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnNarrow spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cC'\u00e9tait notre plus grand et meilleur sommet jusqu'\u00e0 pr\u00e9sent ! Tout s'est d\u00e9roul\u00e9 \u00e0 la perfection, nos invit\u00e9s ont \u00e9t\u00e9 tr\u00e8s impressionn\u00e9s et l'enthousiasme suscit\u00e9 par notre programme SS26 a \u00e9t\u00e9 tr\u00e8s fort. Un succ\u00e8s retentissant pour toutes les personnes impliqu\u00e9es\u201d.\u201d<br><strong>Matthias B\u00e4umer, Vice-pr\u00e9sident BU Teamsport<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Cette ann\u00e9e, \u00e0 l'approche de l'\u00e9v\u00e9nement footballistique le plus important de l'histoire, le sommet devait <strong>une priorit\u00e9 : la Coupe du monde de la FIFA 2026 aux \u00c9tats-Unis, au Canada et au Mexique<\/strong>. Nos experts Teamsport ont guid\u00e9 les partenaires \u00e0 travers notre <strong>derni\u00e8res innovations footballistiques SS26<\/strong>, La gamme de produits de l'UE comprend des chaussures, des kits nationaux, des v\u00eatements de club, des v\u00eatements d'\u00e9quipe et des ballons. <strong>La r\u00e9ponse ? Absolument \u00e9lectrique !<\/strong> Invit\u00e9s de grands comptes tels que <strong>Intersport<\/strong>, <strong>Sport 2000<\/strong>, <strong>11teamsports<\/strong>, <strong>unisport<\/strong>, <strong>soccer.com<\/strong> et <strong>Zalando<\/strong>\u00a0ont profit\u00e9 de chaque instant de l'exp\u00e9rience.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Collaboration.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Un sommet riche en \u00e9v\u00e9nements marquants<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cLa premi\u00e8re journ\u00e9e a \u00e9t\u00e9 riche en \u00e9motions ! Apr\u00e8s les pr\u00e9sentations du matin, nous avons visit\u00e9 le campus de l'\u00e9quipe nationale portugaise pour d\u00e9couvrir en exclusivit\u00e9 les coulisses de ses terrains d'entra\u00eenement. Mais le meilleur restait \u00e0 venir !\u201d<br><strong>Hanna Hoelterhoff, assistante du vice-pr\u00e9sident de la BU Teamsport.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Guests.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Bankett-2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Bankett.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Bankett-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Au-del\u00e0 de la pr\u00e9sentation des produits, nos 150 invit\u00e9s ont eu l'occasion de<strong> un moment fort inattendu<\/strong>- ils ont eu la chance d'assister <strong>La victoire du Borussia Dortmund (3-0)<\/strong> contre le Sporting Lisbonne au match aller de la Ligue des Champions - <strong>en direct du stade<\/strong>! La surprise a \u00e9t\u00e9 accueillie avec beaucoup d'enthousiasme et a transform\u00e9 le Sommet Teamsport en un v\u00e9ritable \u00e9v\u00e9nement. <strong>exp\u00e9rience inoubliable.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t<h2 class=\"spacing2\">Matthias B\u00e4umer annonce le programme Surprise !<\/h2>\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Matthias-Dinner.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Le lendemain matin, le BVB a rendu la pareille \u00e0 l'\u00e9quipe. <strong>Matthias B\u00e4umer a accueilli les directeurs g\u00e9n\u00e9raux du Borussia Dortmund, Carsten Cramer et Lars Ricken.<\/strong>, Ils ont \u00e9t\u00e9 invit\u00e9s \u00e0 participer \u00e0 l'\u00e9tape du Sommet Teamsport. Leur visite a mis en \u00e9vidence notre <strong>partenariat de longue date<\/strong> et a ajout\u00e9 un autre moment m\u00e9morable \u00e0 l'\u00e9v\u00e9nement.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-BVB.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Pour couronner un sommet inoubliable, <strong>Dani Carvajal, athl\u00e8te PUMA, s'est arr\u00eat\u00e9 sur sc\u00e8ne.<\/strong>, La Commission europ\u00e9enne a \u00e9galement organis\u00e9 une conf\u00e9rence de presse sur le th\u00e8me de l'\u00e9ducation \u00e0 l'environnement. <strong>S\u00e9ance de questions-r\u00e9ponses<\/strong>. Il a partag\u00e9 son \u00e9tat d'esprit de gagnant - rester affam\u00e9, se fixer de nouveaux objectifs et continuer \u00e0 aller de l'avant - en soulignant que la r\u00e9silience est essentielle dans le sport et dans les affaires, o\u00f9 la r\u00e9silience est la cl\u00e9 de la r\u00e9ussite. <strong>la r\u00e9ussite est un marathon, pas un sprint<\/strong>.<br><br>La visite de Carvajal ne s'est pas arr\u00eat\u00e9e l\u00e0. <strong>sont rest\u00e9s pour se joindre \u00e0 nos invit\u00e9s pour le d\u00eener de cl\u00f4ture<\/strong>, La derni\u00e8re nuit du sommet est donc un v\u00e9ritable moment fort.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Carvajal.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Un clin d'\u0153il au pass\u00e9 pour c\u00e9l\u00e9brer l'avenir<\/span><br><br>M. PUMA, Helmut Fischer, a marqu\u00e9 un moment historique en <strong>offrir une paire de bottes PUMA KING Eusebio<\/strong> \u00e0 la <strong>Nouveau mus\u00e9e de la F\u00e9d\u00e9ration portugaise de football<\/strong>. D\u00e9velopp\u00e9e \u00e0 l'origine par Rudolf Dassler pour Eus\u00e9bio avant la Coupe du monde de 1966, la PUMA KING est devenue une ic\u00f4ne, port\u00e9e par des l\u00e9gendes telles que Pel\u00e9, Cruyff, Maradona et Matth\u00e4us.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cLe Teamsport Summit a \u00e9t\u00e9 l'une des meilleures r\u00e9unions de mes 47 ann\u00e9es chez PUMA : une organisation parfaite, des pr\u00e9sentations solides et un moment tr\u00e8s sp\u00e9cial - la remise du PUMA KING Eusebio au nouveau mus\u00e9e du football de la PFP. Un morceau de l'histoire du football qui est toujours vivant aujourd'hui !\u201d<br><strong>Helmut Fischer, conseiller principal de la direction g\u00e9n\u00e9rale et M. PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/Helmut-Eusebio-King.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Ce geste symbolique lors du Sommet Teamsport a mis en \u00e9vidence <strong>L'h\u00e9ritage footballistique profond\u00e9ment enracin\u00e9 de PUMA<\/strong> alors que <strong>c\u00e9l\u00e9brer un nouveau chapitre passionnant du football portugais.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cPUMA peut vraiment \u00eatre fier d'accueillir un partenaire aussi important au sein de l'\u00e9quipe #PUMAFam.\u201d<br><strong>Helmut Fischer<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">L'\u00e9lan vers 2026<\/span><br><br>La Coupe du monde de football approche \u00e0 grands pas, <strong>l'enthousiasme pour notre portefeuille de produits a atteint un niveau record<\/strong>. Avant tout, le <strong>kits nationaux pour 2026<\/strong> et le nouveau <strong>Coupe du mondePack footwear<\/strong>\u00a0re\u00e7u <strong>un \u00e9loge particulier<\/strong>.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cLes r\u00e9actions ont \u00e9t\u00e9 fantastiques - nos partenaires ont \u00e9t\u00e9 particuli\u00e8rement enthousiasm\u00e9s par notre gamme de produits et notre plan marketing pour la Coupe du monde 2026. C'\u00e9tait une occasion incroyable d'approfondir les liens avec nos principaux clients\u201d.\u201d<br><strong>Finn Hornig, directeur du d\u00e9veloppement commercial Teamsport<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/TS-Summit-Morning-Sports-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>Toutes nos f\u00e9licitations \u00e0 notre \u00e9quipe Teamsport BU<\/strong> pour avoir organis\u00e9 un \u00e9v\u00e9nement exceptionnel,<strong> favoriser les connexions authentiques<\/strong> et, <strong>cr\u00e9er des exp\u00e9riences de marque inoubliables<\/strong>.<br><br><strong>Nous esp\u00e9rons que l'ann\u00e9e 2026 sera riche en actions, en innovations, en collaborations et en partenariats solides qui permettront \u00e0 PUMA d'\u00e9lever le niveau de jeu dans le domaine du football \u26bd\ufe0f.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Notre PDG, Arne Freundt, a l'air enthousiaste !<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" style=\"width: 100%;\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/Arne-Freundt-Teamsport-Summit-Post.png\" alt=\"Open Arne Freundt Post on LinkedIn\" width=\"610\" height=\"1450\" \/><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/arne-freundt-53919b109_obrigado-today-we-wrapped-up-an-incredible-activity-7295895248663150592-Jiyl?utm_source=share&#038;utm_medium=member_desktop&#038;rcm=ACoAAB7kO5kBg6KoCZOPVjmBiaFYUwkMfKKSQi8\" target=\"_blank\" rel=\"noopener\">Publier un message sur LinkedIn<\/a><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Les mots de nos invit\u00e9s \ud83d\udcab<\/h2><blockquote><p>Nos journ\u00e9es \u00e0 Lisbonne ont \u00e9t\u00e9 parfaitement compl\u00e9t\u00e9es par une visite de l'\u00e9quipe nationale portugaise et des informations exclusives sur les coulisses.<\/p><br><p>Nous tenons ici \u00e0 exprimer notre sinc\u00e8re gratitude \u00e0 toute l'\u00e9quipe PUMA pour cette exp\u00e9rience inoubliable et l'organisation exceptionnelle de l'\u00e9v\u00e9nement !<\/p><br><p><a href=\"https:\/\/www.linkedin.com\/company\/absolute-teamsport\/posts\/\">ABSOLUTE TEAMSPORT GmbH<\/a><\/p><\/blockquote><br><p>\u00a0<p>\u201cUne semaine fantastique \u00e0 Lisbonne avec nos bons amis de PUMA. Nous sommes reconnaissants pour les opportunit\u00e9s \u00e0 venir - la F\u00e9d\u00e9ration portugaise est entre de bonnes mains !\u201d<\/p><br><p><a href=\"https:\/\/www.linkedin.com\/posts\/rmr1210_a-fantastic-week-in-lisbon-with-our-good-activity-7295851337450147840-LpkP\/\" target=\"_blank\" rel=\"noopener\">Ruben Rodrigues, directeur de la vente au d\u00e9tail et de la gestion des produits chez AROCAM Sports<\/a><\/p><\/p><br><blockquote><p>\u201cObrigado, PUMA Group, pour m'avoir invit\u00e9 au Teamsports Summit SS26 ! Des \u00e9v\u00e9nements comme celui-ci sont plus qu'une simple mise \u00e0 jour saisonni\u00e8re - c'est une occasion unique de se connecter \u00e0 l'industrie, d'\u00e9changer des id\u00e9es avec les d\u00e9taillants et d'apprendre de professionnels exp\u00e9riment\u00e9s.<\/p><br><p>Au-del\u00e0 d'une impressionnante vitrine de produits SS26, nous avons eu la chance d'explorer la ville du football, si\u00e8ge de la F\u00e9d\u00e9ration portugaise de football, et de conclure la journ\u00e9e par une inoubliable soir\u00e9e de Ligue des champions. \u2728<\/p><br><p>Un moment fort de ma vie ? Le d\u00eener aux c\u00f4t\u00e9s de Dani Carvajal, l\u00e9gende du Real Madrid, de Maria Valdes et de Matthias B\u00e4umer - des conversations inspirantes que j'appr\u00e9cie vraiment. Un grand merci \u00e0 Finn Hornig pour avoir rendu cela possible ! \ud83e\udef6\ud83c\udffd\u201d<\/p><br><p><a href=\"https:\/\/www.linkedin.com\/posts\/karel-nowak-86123391_puma-showtime-in-obrigado-puma-group-activity-7295901461715038208-DVVw?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB7kO5kBg6KoCZOPVjmBiaFYUwkMfKKSQi8\" target=\"_blank\" rel=\"noopener\">Karel Nowak, Directeur G\u00e9n\u00e9ral Football @ 11teamsports Group<\/a><\/p><\/blockquote><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <iframe loading=\"lazy\" title=\"Commentaire de l&#039;auteur\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7295493697700286464\" width=\"full\" height=\"879\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n        <\/div>\n<\/div>\n\n\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>Plus de nouvelles<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipeprev69c38478-5e82-4830-bf4e-129d3540135a\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenext69c38478-5e82-4830-bf4e-129d3540135a\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_69c38478-5e82-4830-bf4e-129d3540135a\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"69c38478-5e82-4830-bf4e-129d3540135a\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/how-to-lace-your-future-boots\/\" \n                     tabindex=\"-1\" \n                    id=\"9178\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/NETFIT-Lacing-H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/how-to-lace-your-future-boots\/\">Comment lacer vos futures bottes<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Un ajustement parfait est ce qui paie sur le terrain lorsqu'il s'agit d'une chaussure de football parfaite. Gr\u00e2ce \u00e0 la technologie NETFIT que nous avons appliqu\u00e9e \u00e0 la PUMA FUTURE, il ne s'agit plus d'une chaussure parfaite, mais d'un la\u00e7age parfait.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/how-to-lace-your-future-boots\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" \n                     tabindex=\"-1\" \n                    id=\"15383\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/12\/H2-BVB-Black-Jersey.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\">Le maillot BVB de PUMA paralyse les boutiques de supporters<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Les fans du BVB se d\u00e9cha\u00eenent apr\u00e8s l'excellente performance de leur \u00e9quipe (5:0) et \u201ccassent\u201d la boutique en ligne du BVB. PUMA a fabriqu\u00e9 exactement 9009 maillots sp\u00e9ciaux du BVB, mais tout le lot a disparu au bout de deux heures et demie.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" \n                     tabindex=\"-1\" \n                    id=\"12629\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/05\/H1-Clean-Sneakers.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 50%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\">Oui, vous pouvez mettre vos chaussures de sport dans le lave-linge !<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Nous aimons tous les baskets. Et nous les portons souvent. Par cons\u00e9quent, t\u00f4t ou tard, le jour viendra o\u00f9 elles n'auront plus l'air neuves. C'est alors que la question se pose : Laver oui ou non ?\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" \n                     tabindex=\"-1\" \n                    id=\"32004\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-Lewis-H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\">Le champion de F1 Lewis Hamilton s'exprime dans le cadre de la campagne \"Only See Great\" de PUMA<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Dans le cadre de notre campagne \" ONLY SEE GREAT \", nous nous sommes entretenus avec Lewis Hamilton, sept fois champion du monde de Formule 1, sur sa vision de la grandeur dans le sport et dans la vie. Pour accompagner cette campagne, PUMA a con\u00e7u pour Lewis Hamilton une \u00e9dition sp\u00e9ciale de la chaussure de course Speedcat Pro Spectra dans les couleurs embl\u00e9matiques de la campagne.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" \n                     tabindex=\"-1\" \n                    id=\"13575\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H1-LQD-CELL-Training.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\">La technologie LQD CELL de PUMA booste vos s\u00e9ances d'entra\u00eenement<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Absorber les chocs, \u00eatre doux et stable comme l'enfer : c'est la technologie LQD CELL de PUMA.\nLe syst\u00e8me d'amorti des ann\u00e9es 90 a \u00e9t\u00e9 remis au go\u00fbt du jour en d\u00e9but d'ann\u00e9e dans la nouvelle plateforme technologique de PUMA. Aujourd'hui, la technologie LQD CELL renouvelle \u00e9galement nos chaussures d'entra\u00eenement !\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" \n                     tabindex=\"-1\" \n                    id=\"12112\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\">PUMA lance une toute nouvelle plateforme technologique et sa premi\u00e8re chaussure de r\u00e9alit\u00e9 augment\u00e9e<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Des chaussures faites pour marcher, c'\u00e9tait hier. Vous pouvez non seulement porter la nouvelle LQD CELL Origin AR de PUMA, mais aussi jouer \u00e0 un jeu interactif avec elle, la scanner et ajouter des effets amusants \u00e0 vos photos et vid\u00e9os. De plus, elles sont tr\u00e8s confortables !\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" \n                     tabindex=\"-1\" \n                    id=\"29593\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/shoeboxesheader.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\">Un emballage toujours meilleur<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Les bo\u00eetes \u00e0 chaussures que vous voyez aujourd'hui dans nos magasins ont toujours la m\u00eame apparence, rouge, verte ou noire, mais elles ont d\u00e9sormais un secret : elles utilisent beaucoup moins de carton qu'auparavant.\nDans le cadre de ses objectifs 10FOR25, PUMA examine l'empreinte environnementale de l'entreprise dans son ensemble et vise \u00e0 int\u00e9grer le d\u00e9veloppement durable dans tous ses produits afin d'avoir un impact positif \u00e0 grande \u00e9chelle. Un meilleur emballage fait partie de cette d\u00e9marche.\n\"Nous avons examin\u00e9 de mani\u00e8re globale la conception de nos bo\u00eetes \u00e0 chaussures et nous avons r\u00e9alis\u00e9 que nous utilisions trop de mat\u00e9riaux\", explique Jordan Eichenberger, responsable de l'\u00e9tiquetage et de l'emballage chez PUMA Group Sourcing.\nJordan et son \u00e9quipe ont commenc\u00e9 \u00e0 revoir la conception des bo\u00eetes et ont cherch\u00e9 des moyens de r\u00e9duire la quantit\u00e9 de mat\u00e9riaux utilis\u00e9s, tout en conservant des bo\u00eetes aussi solides qu'auparavant.\nEn utilisant moins de mat\u00e9riaux dans nos bo\u00eetes \u00e0 chaussures, nous \u00e9conomisons 2800 tonnes de carton par an. Si l'on consid\u00e8re qu'il faut environ 12 arbres pour une tonne de carton, la r\u00e9duction du poids des bo\u00eetes \u00e0 chaussures a permis d'\u00e9pargner 33600 arbres, soit plus d'arbres que dans le Central Park de New York.\nMais nous allons encore plus loin, puisque les bo\u00eetes en carton sont compos\u00e9es de plus de 95 % (en poids) de carton recycl\u00e9.\nDans le cadre de notre strat\u00e9gie 10 POUR 25, nous \u00e9liminerons \u00e9galement les sacs en plastique destin\u00e9s aux consommateurs dans les magasins que nous poss\u00e9dons et exploitons et, dans la mesure du possible, nous rendrons nos approvisionnements plus durables.\nNos sacs en plastique destin\u00e9s aux consommateurs sont d\u00e9j\u00e0 fabriqu\u00e9s \u00e0 partir de mati\u00e8res recycl\u00e9es 80%, mais en 2021, nous r\u00e9duirons leur utilisation de moiti\u00e9. En chiffres, cela repr\u00e9sente 200 tonnes de plastique que nous n'avons pas utilis\u00e9es.\nMais nous ne nous arr\u00eaterons pas l\u00e0. Alors que nous avons d\u00e9j\u00e0 \u00e9limin\u00e9 les sacs en plastique destin\u00e9s aux consommateurs dans les magasins que nous poss\u00e9dons et g\u00e9rons dans des pays tels que la Chine et l'Inde, nous cesserons d'utiliser ces sacs en plastique partout dans le monde d'ici 2023.\n\u00c0 la place, PUMA n'utilisera que des sacs en papier recycl\u00e9 et certifi\u00e9 FSC dans ses magasins, que vous fassiez vos achats \u00e0 Herzogenaurach, sur la Cinqui\u00e8me Avenue ou \u00e0 Krasno\u00efarsk.\nLe passage \u00e0 des solutions plus durables pour nos clients ne s'est pas fait sans difficult\u00e9s, comme l'explique Martina Lagler, Senior Teamhead Global Retail Business Development.\n\"En g\u00e9n\u00e9ral, le papier recycl\u00e9 n'est pas aussi durable que le plastique. La phase de d\u00e9veloppement a donc \u00e9t\u00e9 un v\u00e9ritable d\u00e9fi et je suis tr\u00e8s heureuse que nous soyons enfin en mesure de proposer un sac d'une telle qualit\u00e9. Nous avons \u00e9galement d\u00fb nous assurer de disposer des documents n\u00e9cessaires pour prouver la tra\u00e7abilit\u00e9 compl\u00e8te du mat\u00e9riau et de son contenu recycl\u00e9 tout au long de la cha\u00eene d'approvisionnement\", se souvient Martina.\nEt ce n'est pas tout dans nos magasins : Nos clients qui souhaitent emballer leurs achats PUMA pour un \u00eatre cher recevront bient\u00f4t un sac cadeau fabriqu\u00e9 \u00e0 partir de papier recycl\u00e9 et certifi\u00e9 FSC. Les sacs utilis\u00e9s par PUMA pour l'exp\u00e9dition des commandes en ligne seront \u00e9galement fabriqu\u00e9s \u00e0 partir de plastique recycl\u00e9 100% et nous avons trouv\u00e9 des alternatives plus durables pour les cintres et les embauchoirs dans nos magasins.\nLes autres am\u00e9liorations apport\u00e9es \u00e0 l'emballage sont peut-\u00eatre moins \u00e9videntes pour les clients de PUMA, car elles ne servent qu'\u00e0 garder nos produits secs et propres pendant le transport. Mais les sacs en poly\u00e9thyl\u00e8ne qui prot\u00e8gent nos v\u00eatements et accessoires lors de leur acheminement vers le magasin et dans les entrep\u00f4ts seront \u00e9galement fabriqu\u00e9s exclusivement \u00e0 partir de poly\u00e9thyl\u00e8ne recycl\u00e9 d'ici le printemps\/\u00e9t\u00e9 2022. Nous avons \u00e9galement r\u00e9duit l'\u00e9paisseur moyenne de ces sacs de 50 \u00e0 30 microns, une r\u00e9duction de 60% qui permet une fois de plus d'\u00e9conomiser 400 tonnes de mat\u00e9riaux par an.\nGr\u00e2ce \u00e0 toutes ces mesures, nous allons franchir une nouvelle \u00e9tape dans notre d\u00e9marche visant \u00e0 rendre PUMA plus durable et \u00e0 \u00eatre FOREVER BETTER.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" \n                     tabindex=\"-1\" \n                    id=\"11167\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/01\/H1-PGA-Golf.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\">PUMA Golf vous couvre<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Orlando, en Floride, c'est les parcs \u00e0 th\u00e8me, les palmiers et le golf ! Surtout au d\u00e9but de chaque ann\u00e9e : Chaque ann\u00e9e, en janvier, se tient \u00e0 Orlando le salon de l'Association des golfeurs professionnels (PGA), la plus grande foire commerciale du secteur.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" \n                     tabindex=\"-1\" \n                    id=\"10560\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\">PUMA a c\u00e9l\u00e9br\u00e9 le 50e anniversaire de la Suede avec 37 mod\u00e8les uniques.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    *ok, 37, pas 50. Mais nous n'avons pas pu r\u00e9sister.\n50 ans, c'est un \u00e2ge impressionnant pour une chaussure. Surtout si elle a \u00e9t\u00e9 et reste un classique incontournable pour toutes les g\u00e9n\u00e9rations au cours des cinq derni\u00e8res d\u00e9cennies.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" \n                     tabindex=\"-1\" \n                    id=\"19504\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"PUMA evoSPEED TOKYO FUTURE &amp; BRUSH\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/07\/Header_Collage_Spike.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\">Des athl\u00e8tes de haut niveau c\u00e9l\u00e8brent les nouvelles pointes de sprint de PUMA : evoSPEED TOKYO FUTURE &amp; BRUSH<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA vient de sortir sa pointe de piste la plus technique depuis des ann\u00e9es, l'evoSPEED TOKYO comprenant les versions FUTURE &amp; BRUSH. Seulement une semaine apr\u00e8s le lancement, les nouvelles pointes ont \u00e9t\u00e9 promues par nos athl\u00e8tes \u00e0 travers le monde de mani\u00e8re Forever Faster, avec une port\u00e9e totale de 2,7 millions sur Instagram.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/usain-bolt-a-decade-unbroken\/\" \n                     tabindex=\"-1\" \n                    id=\"13643\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H2-Usain-Decade-Unbroken.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/usain-bolt-a-decade-unbroken\/\">Usain Bolt, une d\u00e9cennie ininterrompue<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Berlin, 16 ao\u00fbt 2009 : C'est le jour de la finale du 100 m des Championnats du monde d'athl\u00e9tisme et tous les regards sont tourn\u00e9s vers le couloir 4, celui d'Usain Bolt. Pendant quelques secondes, on aurait pu entendre un bruit d'\u00e9pingle.\nPuis il ne faut pas plus de 9,58 secondes \u00e0 Usain pour entrer dans les livres d'histoire et devenir l'homme le plus rapide du monde pour au moins les dix prochaines ann\u00e9es.\n\n\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/usain-bolt-a-decade-unbroken\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" \n                     tabindex=\"-1\" \n                    id=\"23703\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/veganshoe.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\">Ce qu'il faut pour fabriquer des chaussures v\u00e9g\u00e9taliennes<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA augmente r\u00e9guli\u00e8rement son offre pour les personnes qui m\u00e8nent un style de vie v\u00e9g\u00e9talien et qui souhaitent \u00e9viter toutes sortes de produits d'origine animale, non seulement dans leur alimentation mais aussi dans leurs v\u00eatements. Mais qu'est-ce qui fait qu'une chaussure v\u00e9g\u00e9talienne est v\u00e9g\u00e9talienne ?\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" \n                     tabindex=\"-1\" \n                    id=\"10436\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/11\/H1-Strong-Girl.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\">PUMA lance la premi\u00e8re collection \"Strong Girl\" de Selena Gomez !<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    La chanteuse, actrice et ambassadrice PUMA Selena Gomez n'est pas seulement l'une des artistes les plus talentueuses, mais aussi la fille la plus forte que nous connaissions !\nEn associant sa puissance et sa voix \u00e0 l'h\u00e9ritage de PUMA en mati\u00e8re de sport et de mode, les deux ont cr\u00e9\u00e9 la collection la plus forte que nous ayons vue jusqu'\u00e0 pr\u00e9sent : SG x PUMA Strong Girl !\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"36870\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/05\/Header-XX.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\">Le secret de TRINOMIC<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Le futur rencontre le r\u00e9tro ! En 1990, PUMA a introduit son amorti le plus avanc\u00e9 \u00e0 ce jour : TRINOMIC. Appliqu\u00e9e \u00e0 une large gamme de chaussures, cette technologie innovante est un syst\u00e8me hexagonal dans la semelle qui comprime et rebondit la charge.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/train-like-usain-bolt\/\" \n                     tabindex=\"-1\" \n                    id=\"1954\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/04\/GetFaster_H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/train-like-usain-bolt\/\">Voulez-vous courir plus vite ?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Alors entra\u00eenez-vous comme Usain Bolt. Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 comment fonctionne son programme d'entra\u00eenement ? Ici, il partage ses conseils d'entra\u00eenement avec CATch Up.\nLisez la suite si vous voulez devenir plus rapide.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/train-like-usain-bolt\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" \n                     tabindex=\"-1\" \n                    id=\"40083\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/08\/Header_NCT.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\">K-POP<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Fans de K-Pop, celle-ci est pour vous ! Le groupe cor\u00e9en NCT 127 a rejoint la famille PUMA en tant que nouvel ambassadeur de la r\u00e9gion Asie-Pacifique ! NCT 127 est un c\u00e9l\u00e8bre groupe de K-pop qui a acquis une grande popularit\u00e9 aupr\u00e8s de la jeune g\u00e9n\u00e9ration (Gen Z et Gen Alpha) dans toute la r\u00e9gion APAC, notamment au Japon, en Chine, \u00e0 Singapour et en Tha\u00eflande.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"29280\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Molly-Seidel-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\">HOLY MOL(L)Y<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Nous n'en revenons toujours pas ! Molly Seidel, athl\u00e8te PUMA, a r\u00e9alis\u00e9 une course \u00e9poustouflante lors du marathon f\u00e9minin des Jeux OlympiquesTM pour d\u00e9crocher la m\u00e9daille de bronze de son troisi\u00e8me marathon avec un temps de 2:27:46. \n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" \n                     tabindex=\"-1\" \n                    id=\"12979\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/H1-Anthem-pack.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\">Qu'\u00e9coutent nos meilleurs joueurs ?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Vous voulez dribbler, centrer et marquer des buts comme Sergio Ag\u00fcero, David Silva ou Romelu Lukaku ? PUMA Football peut vous y aider !\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" \n                     tabindex=\"-1\" \n                    id=\"37811\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-29.png\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\">Le Mois des Fiert\u00e9s chez PUMA : Entretien avec Tisha Alyn, athl\u00e8te professionnelle de golf, influenceuse sur les r\u00e9seaux sociaux et d\u00e9fenseur des droits LGBTQ+.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Tisha Alyn, golfeuse professionnelle et athl\u00e8te PUMA, a fait son coming out publiquement il y a quelques ann\u00e9es pour donner \u00e0 d'autres le courage d'\u00eatre eux-m\u00eames. Aujourd'hui encore, Tisha d\u00e9crit son coming out comme l'un des jours les plus importants de sa vie. Elle est une fervente d\u00e9fenseuse des droits des personnes LGBTQ+ et on peut la voir \u00e0 de nombreux \u00e9v\u00e9nements li\u00e9s aux personnes LGBTQ+.\nCATch Up a eu la chance d'interviewer cette femme aux multiples talents. Nous l'avons interrog\u00e9e sur les changements positifs intervenus ces derni\u00e8res ann\u00e9es dans la communaut\u00e9 homosexuelle du golf, sur les domaines dans lesquels il est n\u00e9cessaire d'agir davantage et sur ses exp\u00e9riences personnelles.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\" \n                     tabindex=\"-1\" \n                    id=\"21099\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/09\/CATchUp_HEADER.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\">A 53 ans, le joueur de football PUMA \u201cKing\u201d Kazu Miura est devenu le joueur le plus \u00e2g\u00e9 de la J.League japonaise.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Lorsque le Japonais Kazuyoshi Miura a jou\u00e9 son premier match de football professionnel pour le club br\u00e9silien de Santos en 1986, Neymar Jr, Luis Su\u00e1rez et Antoine Griezmann n'\u00e9taient pas encore n\u00e9s. Pourtant, mercredi, Miura, ou \u201cKing\u201d Kazu comme l'appellent ses fans, est devenu le joueur le plus \u00e2g\u00e9 de la premi\u00e8re ligue professionnelle du Japon, \u00e0 l'\u00e2ge de 53 ans, 6 mois et 28 jours.\nN\u00e9 en 1967, Miura a d\u00e9m\u00e9nag\u00e9 au Br\u00e9sil \u00e0 un jeune \u00e2ge et a fait ses d\u00e9buts professionnels \u00e0 Santos, le club o\u00f9 Neymar Jr. a \u00e9galement jou\u00e9 son premier match du \u201cBrasileir\u00e3o\u201d 23 ans plus tard. Sa longue carri\u00e8re d'attaquant l'a conduit dans d'autres clubs br\u00e9siliens, mais aussi en Italie, en Croatie, en Australie et dans son pays natal, le Japon. Il est \u00e9galement devenu l'un des meilleurs buteurs de l'\u00e9quipe nationale japonaise, avec laquelle il a disput\u00e9 89 matches entre 1990 et 2000 et marqu\u00e9 55 buts. Il a d\u00e9j\u00e0 \u00e9tabli le record du buteur le plus \u00e2g\u00e9 de la J.League, en marquant en mars 2017 \u00e0 l'\u00e2ge de 50 ans.\nDepuis 34 ans, Miura est un fier membre de la famille PUMA. Son nouveau record de mercredi a \u00e9galement \u00e9t\u00e9 l'occasion pour PUMA Japon de pr\u00e9senter la chaussure de football PUMA KING avec une d\u00e9dicace sp\u00e9ciale cousue sur son cuir : KAZU avec une couronne plac\u00e9e \u00e0 c\u00f4t\u00e9 et les mots portugais \u201c Boa Sorte \u201d, signifiant \u201c Bonne chance \u201d, plac\u00e9s en dessous.\n\n\n \n\n\n\n\n\n\n\n\n\n\nVoir ce message sur Instagram\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n#\u4e09\u6d66\u77e5\u826f #J1\u6700\u5e74\u9577\u51fa\u5834 #Congratulation #PUMA #PUMA\u30ad\u30f3\u30b0 #\u30d7\u30fc\u30de #\u30b9\u30d1\u30a4\u30af #\u30d5\u30c3\u30c8\u30dc\u30fc\u30eb #PUMAFOOTBALL @pumafootball_jp @pumajapan\nA post shared by \u30d7\u30fc\u30de \u30d5\u30c3\u30c8\u30dc\u30fc\u30eb (@pumafootball_jp) on Sep 23, 2020 at 5:30am PDT\n\n\n\n \nIl n'est peut-\u00eatre pas aussi simple de se remettre d'un match de football professionnel \u00e0 l'\u00e2ge de 53 ans que pour une personne \u00e2g\u00e9e de 20 ans, mais King Kazu reste d\u00e9termin\u00e9 \u00e0 continuer \u00e0 jouer. Ses nombreux fans l'en remercient !\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Du 10 au 13 f\u00e9vrier, notre BU Teamsport a accueilli 150 invit\u00e9s de 42 partenaires d\u00e9taillants de premier plan dans plus de 20 pays lors du Teamsport Summit \u00e0 Lisbonne. En partenariat avec la F\u00e9d\u00e9ration portugaise de football (FPF), nous avons pr\u00e9sent\u00e9 nos derni\u00e8res innovations, d\u00e9voil\u00e9 nos produits phares pour SS26 et offert des exp\u00e9riences de marque inoubliables.<\/p>","protected":false},"author":4,"featured_media":64379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":6974,"meta-headline":"Showtime in Lisbon: PUMA Teamsport Summit 2025","footnotes":""},"categories":[18],"class_list":["post-64296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":64296,"post_author":"4","post_date":"2025-02-21 13:02:45","post_date_gmt":"2025-02-21 12:02:45","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":64379},\"headline\":\"Showtime in Lisbon: PUMA Teamsport Summit 2025\",\"content\":\"PUMA Takes Top Retail Accounts to Portugal \",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;From February 10th\\u0026ndash;13th, our Teamsport BU hosted 150 guests from 42 top retail partners across 20+ countries at the Teamsport Summit in Lisbon. Partnering with the Portuguese Football Federation (FPF), we showcased our latest innovations, revealed exciting product pipelines for SS26, and delivered unforgettable brand experiences.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The Teamsport Summit is our \\u0026lt;strong\\u0026gt;main event to bring in key accounts\\u0026lt;\/strong\\u0026gt; to introduce the newest products and generate buzz around the Teamsport lineup for the upcoming seasons. Over three days, we showcased our product innovations, celebrated our partnerships and connected with industry leaders.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;This was our biggest and best summit yet! Everything ran perfectly, our guests were very impressed, and the excitement around our SS26 lineup was great. A resounding success for all involved.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Matthias B\\u0026auml;umer, Vice President BU Teamsport\\u0026lt;\/strong\\u0026gt;\",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"This year, with the biggest football event ever on the horizon, the summit had \\u0026lt;strong\\u0026gt;one key focus: the 2026 FIFA World Cup in the USA, Canada, and Mexico\\u0026lt;\/strong\\u0026gt;. Our Teamsport experts guided partners through our \\u0026lt;strong\\u0026gt;latest SS26 football innovations\\u0026lt;\/strong\\u0026gt;, including boots, national kits, club wear, teamwear, and balls. \\u0026lt;strong\\u0026gt;The response? Absolutely electric!\\u0026lt;\/strong\\u0026gt; Guests from top accounts such as \\u0026lt;strong\\u0026gt;Intersport\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;Sport 2000\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;11teamsports\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;unisport\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;soccer.com\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Zalando\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;were enjoying every moment of the experience.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64381},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Summit Full of Highlights\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The first day was packed with excitement! After the morning presentations, we visited the Portuguese national team campus for an exclusive behind-the-scenes look at their training grounds. But the best was yet to come!\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Hanna Hoelterhoff, Assistant to Vice President BU Teamsport.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64380},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":64385},{\"id\":64387},{\"id\":64386}],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Beyond product showcases, our 150 guests were\\u0026lt;strong\\u0026gt; treated to an unexpected highlight\\u0026lt;\/strong\\u0026gt;\\u0026mdash; they had the chance to witness \\u0026lt;strong\\u0026gt;Borussia Dortmund\\u0026rsquo;s thrilling 3-0 victory\\u0026lt;\/strong\\u0026gt; over Sporting Lisbon in the Champions League first leg \\u0026mdash; \\u0026lt;strong\\u0026gt;live from the stadium\\u0026lt;\/strong\\u0026gt;! The surprise was met with great enthusiasm, and turned the Teamsport Summit into an \\u0026lt;strong\\u0026gt;unforgettable experience.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64378},\"headline\":\"Matthias B\\u0026auml;umer announcing the Surprise!\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The next morning, the BVB returned the favour as \\u0026lt;strong\\u0026gt;Matthias B\\u0026auml;umer welcomed Borussia Dortmund\\u0026rsquo;s Managing Directors, Carsten Cramer and Lars Ricken\\u0026lt;\/strong\\u0026gt;, to the Teamsport Summit stage. Their visit underscored our \\u0026lt;strong\\u0026gt;long-standing partnership\\u0026lt;\/strong\\u0026gt; and added another memorable moment to the event.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64382},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"To cap off an unforgettable summit, \\u0026lt;strong\\u0026gt;PUMA Athlete Dani Carvajal stopped by on stage\\u0026lt;\/strong\\u0026gt;, sharing invaluable insights in an inspiring \\u0026lt;strong\\u0026gt;Q\\u0026amp;amp;A session\\u0026lt;\/strong\\u0026gt;. He shared his winning mindset\\u0026mdash;stay hungry, set new goals, and keep pushing forward\\u0026mdash;emphasizing that resilience is key in sports and business, where \\u0026lt;strong\\u0026gt;success is a marathon, not a sprint\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Carvajal\\u0026rsquo;s visit didn\\u0026rsquo;t end there\\u0026mdash;he also \\u0026lt;strong\\u0026gt;stayed to join our guests for the closing dinner\\u0026lt;\/strong\\u0026gt;, making the final night of the summit a true highlight.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64383},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Blast from the Past to Celebrate the Future\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Mr. PUMA, Helmut Fischer, marked a historic moment by \\u0026lt;strong\\u0026gt;gifting a pair of PUMA KING Eusebio boots\\u0026lt;\/strong\\u0026gt; to the \\u0026lt;strong\\u0026gt;Portuguese Football Federation\\u0026rsquo;s new museum\\u0026lt;\/strong\\u0026gt;. Originally developed by Rudolf Dassler for Eus\\u0026eacute;bio ahead of the 1966 World Cup, the PUMA KING became an icon, worn by legends like Pel\\u0026eacute;, Cruyff, Maradona, and Matth\\u0026auml;us, fitting.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The Teamsport Summit was one of the best meetings of my 47 years at PUMA: Perfect organization, strong presentations, and a very special moment\\u0026mdash;the handover of the PUMA KING Eusebio to the new PFP football museum. A piece of football history that is still alive today!\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut Fischer, Senior Advisor General Management \\u0026amp;amp; Mr. PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64377},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"This symbolic gesture at the Teamsport Summit highlighted \\u0026lt;strong\\u0026gt;PUMA\\u0026rsquo;s deep-rooted football heritage\\u0026lt;\/strong\\u0026gt; while \\u0026lt;strong\\u0026gt;celebrating an exciting new chapter with Portuguese football.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;PUMA can truly be proud to welcome such a great partner to the #PUMAFam.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut Fischer\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Building Momentum for 2026\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;With the World Cup around the corner, \\u0026lt;strong\\u0026gt;enthusiasm for our product pipeline was at an all-time high\\u0026lt;\/strong\\u0026gt;. Above all, the \\u0026lt;strong\\u0026gt;national kits for 2026\\u0026lt;\/strong\\u0026gt; and the new \\u0026lt;strong\\u0026gt;World CupFootwear Pack\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;received \\u0026lt;strong\\u0026gt;special praise\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The feedback was fantastic\\u0026mdash;our partners were especially excited about our product range and marketing plan for the World Cup 2026. It was an incredible opportunity to deepen connections with our top accounts.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Finn Hornig, Director Business Development Teamsport\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64390},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Huge congratulations to our Teamsport BU\\u0026lt;\/strong\\u0026gt; for delivering an outstanding event,\\u0026lt;strong\\u0026gt; fostering authentic connections\\u0026lt;\/strong\\u0026gt; and, \\u0026lt;strong\\u0026gt;creating unforgettable brand experiences\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Here\\u0026rsquo;s to an action-packed 2026, filled with innovation, collaboration, and strong partnerships that elevate the game for PUMA in football \u26bd\ufe0f.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Our CEO, Arne Freundt, sounds excited!\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;img loading=\\u0026quot;lazy\\u0026quot; decoding=\\u0026quot;async\\u0026quot; class=\\u0026quot;alignnone\\u0026quot; style=\\u0026quot;width: 100%;\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/Arne-Freundt-Teamsport-Summit-Post.png\\u0026quot; alt=\\u0026quot;Open Arne Freundt Post on LinkedIn\\u0026quot; width=\\u0026quot;610\\u0026quot; height=\\u0026quot;1450\\u0026quot; \/\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/posts\/arne-freundt-53919b109_obrigado-today-we-wrapped-up-an-incredible-activity-7295895248663150592-Jiyl?utm_source=share\\u0026amp;utm_medium=member_desktop\\u0026amp;rcm=ACoAAB7kO5kBg6KoCZOPVjmBiaFYUwkMfKKSQi8\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Open post on LinkedIn\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Words from our guests \ud83d\udcab\\u0026lt;\/h2\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;p\\u0026gt;Our days in Lisbon were perfectly rounded off with a visit to the Portuguese national team and exclusive behind-the-scenes insights.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;At this point, we would like to express our sincere gratitude to the entire PUMA team for this unforgettable experience and the exceptionally well-organized event!\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/company\/absolute-teamsport\/posts\/\\u0026quot;\\u0026gt;ABSOLUTE TEAMSPORT GmbH\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;p\\u0026gt;\\u0026ldquo;A fantastic week in Lisbon with our good friends at PUMA. Thankful for the opportunities ahead \\u0026ndash; the Portuguese Federation is in good hands!\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/posts\/rmr1210_a-fantastic-week-in-lisbon-with-our-good-activity-7295851337450147840-LpkP\/\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Ruben Rodrigues, Director of Retail \\u0026amp;amp; Product Management at AROCAM Sports\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026ldquo;Obrigado, PUMA Group, for having me at the Teamsports Summit SS26! Events like this are more than just a seasonal update \\u0026mdash; they\\u0026rsquo;re a unique opportunity to connect with the industry, exchange insights with retailers, and learn from experienced professionals.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Beyond an impressive SS26 product showcase, we had the chance to explore the city of football, home of the Portuguese Football Association, and wrap up the day with an unforgettable Champions League night. \u2728\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;A personal highlight? Dinner next to Real Madrid legend Dani Carvajal, alongside Maria Valdes \\u0026amp;amp; Matthias B\\u0026auml;umer \\u0026mdash; inspiring conversations that I truly appreciate. Huge thanks to Finn Hornig for making this possible! \ud83e\udef6\ud83c\udffd\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/posts\/karel-nowak-86123391_puma-showtime-in-obrigado-puma-group-activity-7295901461715038208-DVVw?utm_source=share\\u0026amp;amp;utm_medium=member_desktop\\u0026amp;amp;rcm=ACoAAB7kO5kBg6KoCZOPVjmBiaFYUwkMfKKSQi8\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Karel Nowak, GM Football @ 11teamsports Group\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;iframe title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7295493697700286464\\u0026quot; width=\\u0026quot;full\\u0026quot; height=\\u0026quot;879\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More News\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-slider {\"category\":[],\"articles\":\"\",\"numArticles\":20,\"mode\":\"mostread\",\"className\":\"\",\"aspect\":\"1\",\"manualArticles\":[],\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA Takes Top Retail Accounts to Portugal","post_excerpt":"From February 10th\u201313th, our Teamsport BU hosted 150 guests from 42 top retail partners across 20+ countries at the Teamsport Summit in Lisbon. Partnering with the Portuguese Football Federation (FPF), we showcased our latest innovations, revealed exciting product pipelines for SS26, and delivered unforgettable brand experiences.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-takes-top-retail-accounts-to-portugal","to_ping":"","pinged":"","post_modified":"2025-09-28 08:43:56","post_modified_gmt":"2025-09-28 08:43:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=64296","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":64296,"author":"4","date":"2025-02-21 13:02:45","date_gmt":"2025-02-21 12:02:45","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":64379},\"headline\":\"Showtime in Lisbon: PUMA Teamsport Summit 2025\",\"content\":\"PUMA Takes Top Retail Accounts to Portugal \",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;From February 10th\\u0026ndash;13th, our Teamsport BU hosted 150 guests from 42 top retail partners across 20+ countries at the Teamsport Summit in Lisbon. Partnering with the Portuguese Football Federation (FPF), we showcased our latest innovations, revealed exciting product pipelines for SS26, and delivered unforgettable brand experiences.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The Teamsport Summit is our \\u0026lt;strong\\u0026gt;main event to bring in key accounts\\u0026lt;\/strong\\u0026gt; to introduce the newest products and generate buzz around the Teamsport lineup for the upcoming seasons. Over three days, we showcased our product innovations, celebrated our partnerships and connected with industry leaders.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;This was our biggest and best summit yet! Everything ran perfectly, our guests were very impressed, and the excitement around our SS26 lineup was great. A resounding success for all involved.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Matthias B\\u0026auml;umer, Vice President BU Teamsport\\u0026lt;\/strong\\u0026gt;\",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"This year, with the biggest football event ever on the horizon, the summit had \\u0026lt;strong\\u0026gt;one key focus: the 2026 FIFA World Cup in the USA, Canada, and Mexico\\u0026lt;\/strong\\u0026gt;. Our Teamsport experts guided partners through our \\u0026lt;strong\\u0026gt;latest SS26 football innovations\\u0026lt;\/strong\\u0026gt;, including boots, national kits, club wear, teamwear, and balls. \\u0026lt;strong\\u0026gt;The response? Absolutely electric!\\u0026lt;\/strong\\u0026gt; Guests from top accounts such as \\u0026lt;strong\\u0026gt;Intersport\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;Sport 2000\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;11teamsports\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;unisport\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;soccer.com\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Zalando\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;were enjoying every moment of the experience.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64381},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Summit Full of Highlights\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The first day was packed with excitement! After the morning presentations, we visited the Portuguese national team campus for an exclusive behind-the-scenes look at their training grounds. But the best was yet to come!\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Hanna Hoelterhoff, Assistant to Vice President BU Teamsport.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64380},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":64385},{\"id\":64387},{\"id\":64386}],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Beyond product showcases, our 150 guests were\\u0026lt;strong\\u0026gt; treated to an unexpected highlight\\u0026lt;\/strong\\u0026gt;\\u0026mdash; they had the chance to witness \\u0026lt;strong\\u0026gt;Borussia Dortmund\\u0026rsquo;s thrilling 3-0 victory\\u0026lt;\/strong\\u0026gt; over Sporting Lisbon in the Champions League first leg \\u0026mdash; \\u0026lt;strong\\u0026gt;live from the stadium\\u0026lt;\/strong\\u0026gt;! The surprise was met with great enthusiasm, and turned the Teamsport Summit into an \\u0026lt;strong\\u0026gt;unforgettable experience.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64378},\"headline\":\"Matthias B\\u0026auml;umer announcing the Surprise!\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The next morning, the BVB returned the favour as \\u0026lt;strong\\u0026gt;Matthias B\\u0026auml;umer welcomed Borussia Dortmund\\u0026rsquo;s Managing Directors, Carsten Cramer and Lars Ricken\\u0026lt;\/strong\\u0026gt;, to the Teamsport Summit stage. Their visit underscored our \\u0026lt;strong\\u0026gt;long-standing partnership\\u0026lt;\/strong\\u0026gt; and added another memorable moment to the event.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64382},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"To cap off an unforgettable summit, \\u0026lt;strong\\u0026gt;PUMA Athlete Dani Carvajal stopped by on stage\\u0026lt;\/strong\\u0026gt;, sharing invaluable insights in an inspiring \\u0026lt;strong\\u0026gt;Q\\u0026amp;amp;A session\\u0026lt;\/strong\\u0026gt;. He shared his winning mindset\\u0026mdash;stay hungry, set new goals, and keep pushing forward\\u0026mdash;emphasizing that resilience is key in sports and business, where \\u0026lt;strong\\u0026gt;success is a marathon, not a sprint\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Carvajal\\u0026rsquo;s visit didn\\u0026rsquo;t end there\\u0026mdash;he also \\u0026lt;strong\\u0026gt;stayed to join our guests for the closing dinner\\u0026lt;\/strong\\u0026gt;, making the final night of the summit a true highlight.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64383},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Blast from the Past to Celebrate the Future\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Mr. PUMA, Helmut Fischer, marked a historic moment by \\u0026lt;strong\\u0026gt;gifting a pair of PUMA KING Eusebio boots\\u0026lt;\/strong\\u0026gt; to the \\u0026lt;strong\\u0026gt;Portuguese Football Federation\\u0026rsquo;s new museum\\u0026lt;\/strong\\u0026gt;. Originally developed by Rudolf Dassler for Eus\\u0026eacute;bio ahead of the 1966 World Cup, the PUMA KING became an icon, worn by legends like Pel\\u0026eacute;, Cruyff, Maradona, and Matth\\u0026auml;us, fitting.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;The Teamsport Summit was one of the best meetings of my 47 years at PUMA: Perfect organization, strong presentations, and a very special moment\\u0026mdash;the handover of the PUMA KING Eusebio to the new PFP football museum. A piece of football history that is still alive today!\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut Fischer, Senior Advisor General Management \\u0026amp;amp; Mr. PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64377},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"This symbolic gesture at the Teamsport Summit highlighted \\u0026lt;strong\\u0026gt;PUMA\\u0026rsquo;s deep-rooted football heritage\\u0026lt;\/strong\\u0026gt; while \\u0026lt;strong\\u0026gt;celebrating an exciting new chapter with Portuguese football.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;PUMA can truly be proud to welcome such a great partner to the #PUMAFam.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut Fischer\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Building Momentum for 2026\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;With the World Cup around the corner, \\u0026lt;strong\\u0026gt;enthusiasm for our product pipeline was at an all-time high\\u0026lt;\/strong\\u0026gt;. Above all, the \\u0026lt;strong\\u0026gt;national kits for 2026\\u0026lt;\/strong\\u0026gt; and the new \\u0026lt;strong\\u0026gt;World CupFootwear Pack\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;received \\u0026lt;strong\\u0026gt;special praise\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The feedback was fantastic\\u0026mdash;our partners were especially excited about our product range and marketing plan for the World Cup 2026. It was an incredible opportunity to deepen connections with our top accounts.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Finn Hornig, Director Business Development Teamsport\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64390},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Huge congratulations to our Teamsport BU\\u0026lt;\/strong\\u0026gt; for delivering an outstanding event,\\u0026lt;strong\\u0026gt; fostering authentic connections\\u0026lt;\/strong\\u0026gt; and, \\u0026lt;strong\\u0026gt;creating unforgettable brand experiences\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Here\\u0026rsquo;s to an action-packed 2026, filled with innovation, collaboration, and strong partnerships that elevate the game for PUMA in football \u26bd\ufe0f.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Our CEO, Arne Freundt, sounds excited!\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;img loading=\\u0026quot;lazy\\u0026quot; decoding=\\u0026quot;async\\u0026quot; class=\\u0026quot;alignnone\\u0026quot; style=\\u0026quot;width: 100%;\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/02\/Arne-Freundt-Teamsport-Summit-Post.png\\u0026quot; alt=\\u0026quot;Open Arne Freundt Post on LinkedIn\\u0026quot; width=\\u0026quot;610\\u0026quot; height=\\u0026quot;1450\\u0026quot; \/\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/posts\/arne-freundt-53919b109_obrigado-today-we-wrapped-up-an-incredible-activity-7295895248663150592-Jiyl?utm_source=share\\u0026amp;utm_medium=member_desktop\\u0026amp;rcm=ACoAAB7kO5kBg6KoCZOPVjmBiaFYUwkMfKKSQi8\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Open post on LinkedIn\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Words from our guests \ud83d\udcab\\u0026lt;\/h2\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;p\\u0026gt;Our days in Lisbon were perfectly rounded off with a visit to the Portuguese national team and exclusive behind-the-scenes insights.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;At this point, we would like to express our sincere gratitude to the entire PUMA team for this unforgettable experience and the exceptionally well-organized event!\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/company\/absolute-teamsport\/posts\/\\u0026quot;\\u0026gt;ABSOLUTE TEAMSPORT GmbH\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;p\\u0026gt;\\u0026ldquo;A fantastic week in Lisbon with our good friends at PUMA. Thankful for the opportunities ahead \\u0026ndash; the Portuguese Federation is in good hands!\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/posts\/rmr1210_a-fantastic-week-in-lisbon-with-our-good-activity-7295851337450147840-LpkP\/\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Ruben Rodrigues, Director of Retail \\u0026amp;amp; Product Management at AROCAM Sports\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026ldquo;Obrigado, PUMA Group, for having me at the Teamsports Summit SS26! Events like this are more than just a seasonal update \\u0026mdash; they\\u0026rsquo;re a unique opportunity to connect with the industry, exchange insights with retailers, and learn from experienced professionals.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Beyond an impressive SS26 product showcase, we had the chance to explore the city of football, home of the Portuguese Football Association, and wrap up the day with an unforgettable Champions League night. \u2728\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;A personal highlight? Dinner next to Real Madrid legend Dani Carvajal, alongside Maria Valdes \\u0026amp;amp; Matthias B\\u0026auml;umer \\u0026mdash; inspiring conversations that I truly appreciate. Huge thanks to Finn Hornig for making this possible! \ud83e\udef6\ud83c\udffd\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.linkedin.com\/posts\/karel-nowak-86123391_puma-showtime-in-obrigado-puma-group-activity-7295901461715038208-DVVw?utm_source=share\\u0026amp;amp;utm_medium=member_desktop\\u0026amp;amp;rcm=ACoAAB7kO5kBg6KoCZOPVjmBiaFYUwkMfKKSQi8\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Karel Nowak, GM Football @ 11teamsports Group\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;iframe title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7295493697700286464\\u0026quot; width=\\u0026quot;full\\u0026quot; height=\\u0026quot;879\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More News\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-slider {\"category\":[],\"articles\":\"\",\"numArticles\":20,\"mode\":\"mostread\",\"className\":\"\",\"aspect\":\"1\",\"manualArticles\":[],\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"PUMA emm\u00e8ne ses principaux clients au Portugal","excerpt":"Du 10 au 13 f\u00e9vrier, notre BU Teamsport a accueilli 150 invit\u00e9s de 42 partenaires d\u00e9taillants de premier plan dans plus de 20 pays lors du Teamsport Summit \u00e0 Lisbonne. 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