{"id":63895,"date":"2025-01-27T01:00:55","date_gmt":"2025-01-27T00:00:55","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=63895"},"modified":"2025-09-26T13:15:13","modified_gmt":"2025-09-26T13:15:13","slug":"project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/","title":{"rendered":"Projet 3 \u2013 PUMA soutient les marathoniens de niveau sub-\u00e9lite en leur offrant un encadrement, un \u00e9quipement et des r\u00e9compenses dignes des professionnels."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/\n        Project3 - PUMA soutient les marathoniens de l'\u00e9lite en leur offrant un encadrement, des \u00e9quipements et des r\u00e9compenses de niveau professionnel.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Projet3 : Courir comme un pro<\/h1>\n        <div class=\"articleintro\" >PUMA soutient les marathoniens de l'\u00e9lite en leur offrant un encadrement, des \u00e9quipements et des r\u00e9compenses de niveau professionnel.<\/div>\n        <div class=\"date\">27 janvier 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Project3 - PUMA empowers sub-elite marathoners with pro-level coaching, gear, and rewards&quot;, \"text\": &quot;Project3, our one-of-its-kind running program, gives sub-elite marathoners a pro-level race experience. With 100 spots each for the 2025 Boston and London Marathons, participants gain elite coaching, advanced gear, and the chance to win big prizes. It\\u2019s a win for runners\\u2014and for PUMA, as Lucas Maher, Athlete Activation Manager @Run\\\/Train, explains how the program is forging new connections. Read on to see how Project3 is reshaping the marathon world.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Project3, notre programme de course \u00e0 pied unique en son genre, offre aux marathoniens sub-\u00e9lites une exp\u00e9rience de course de niveau professionnel. Avec 100 places pour les marathons de Boston et de Londres en 2025, les participants b\u00e9n\u00e9ficient d'un encadrement d'\u00e9lite, d'un \u00e9quipement de pointe et ont la possibilit\u00e9 de gagner des prix importants. C'est une victoire pour les coureurs et pour PUMA, comme l'explique Lucas Maher, Athlete Activation Manager @Run\/Train, qui explique comment le programme permet de tisser de nouveaux liens. Lisez la suite pour d\u00e9couvrir comment Project3 remod\u00e8le le monde du marathon.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Une initiative audacieuse dans le monde du marathon<\/span><br><br>Dans le cadre de Project3, les athl\u00e8tes recevront <strong>des conseils personnalis\u00e9s de la part des entra\u00eeneurs de l'Elite Running Team de PUMA<\/strong>, ainsi que les conseils des experts en innovation de la marque. Ces coureurs <strong>Essayer les nouveaux produits PUMA pour les jours de course<\/strong>, Les participants au marathon ont ainsi une longueur d'avance sur les autres participants \u00e0 la course.<br><blockquote><br><strong>\u201cNous voulons cr\u00e9er un lien plus profond avec la communaut\u00e9 des coureurs, non seulement au niveau professionnel, mais aussi avec ces coureurs sub-\u00e9lites qui ont le potentiel de r\u00e9aliser des performances incroyables\u201d.\u201d<\/strong><\/blockquote>a d\u00e9clar\u00e9 Lucas Maher, chef de projet de Project3 et responsable de l'activation des athl\u00e8tes chez PUMA Run\/Train.<br><br>Mais Project3 va au-del\u00e0 de l'entra\u00eenement et de l'\u00e9quipement. PUMA est <strong>soutenir les participants en leur offrant des incitations significatives pour leurs performances exceptionnelles<\/strong>, offrant<br><ul><br><li>$3 000 aux coureurs qui <strong>battent leur record personnel au marathon<\/strong> de trois minutes ou plus,$3,000 pour les coureurs et coureuses avec <strong>la plus grande am\u00e9lioration du PB<\/strong> parmi tous les participants au projet3.et $3,000 pour <strong>les hommes et les femmes les plus rapides<\/strong> de Project3<\/li><\/ul><br>et si un athl\u00e8te gagne tous les prix disponibles, <strong>ils pourraient repartir avec une belle somme de $9 000.<\/strong><br><br>Avec seulement 200 places disponibles pour les deux courses, le programme ne manquera pas de susciter l'enthousiasme des marathoniens. Les candidatures sont ouvertes jusqu'\u00e0 <strong>27 janvier 2025<\/strong> - Pour en savoir plus et poser votre candidature<strong> puma-project3.com.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-gallery.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\"><strong>Dans les coulisses de Project3 : une discussion avec Lucas Maher<\/strong><\/span><br><br>Nous avons rencontr\u00e9 <strong>Lucas Maher, chef de projet de Project3 et responsable de l'activation des athl\u00e8tes pour PUMA Run\/Train<\/strong>, Pour en savoir plus sur l'inspiration qui a pr\u00e9sid\u00e9 \u00e0 l'\u00e9laboration du projet 3 et sur la mani\u00e8re dont il aide les pays en d\u00e9veloppement, veuillez consulter le site web de la Commission europ\u00e9enne. <strong>positionner PUMA en tant que leader sur le march\u00e9 mondial de la course \u00e0 pied<\/strong>.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>Lucas, qu'est-ce qui a pouss\u00e9 PUMA \u00e0 cr\u00e9er Project3 et \u00e0 offrir aux marathoniens la possibilit\u00e9 de s'entra\u00eener et de concourir comme des athl\u00e8tes professionnels ?<\/strong><br><br><strong>Lucas :<\/strong> PUMA a fait un excellent travail pour se r\u00e9implanter sur le march\u00e9 de la course \u00e0 pied de performance. Lorsque nous nous sommes int\u00e9ress\u00e9s aux marathons de Boston et de Londres, nous y avons vu une opportunit\u00e9 d'entrer en contact avec une communaut\u00e9 de coureurs d\u00e9vou\u00e9s qui ne sont pas toujours sous les feux de la rampe. Ces athl\u00e8tes ont souvent un emploi \u00e0 temps plein, mais ils courent \u00e0 un niveau proche de celui des professionnels. Avec les progr\u00e8s que nous avons r\u00e9alis\u00e9s en termes d'innovation de produits et notre marque grandissante dans le domaine de la course \u00e0 pied, il nous a sembl\u00e9 que c'\u00e9tait le bon moment pour faire un pas audacieux vers cette communaut\u00e9 de coureurs sub-\u00e9lites. Project3 est notre fa\u00e7on de dire \u201cNous sommes l\u00e0 pour tous les coureurs\u201d, et pas seulement pour les professionnels. En leur offrant les m\u00eames ressources qu'\u00e0 nos athl\u00e8tes d'\u00e9lite, nous voulons mettre en valeur nos produits innovants et, en m\u00eame temps, \u00e9tablir des liens solides avec ces coureurs d\u00e9vou\u00e9s et construire une image de marque forte.<br><br><br><strong>Quel est, selon vous, l'objectif principal de PUMA dans le cadre de cette initiative ?<\/strong><br><br><strong>Lucas :<\/strong> L'objectif global est double. Tout d'abord, nous voulons \u00e9tablir un lien fort avec la communaut\u00e9 du marathon - pas seulement les professionnels d'\u00e9lite mais aussi les coureurs de tous les jours qui se surpassent pour battre leurs records personnels. Deuxi\u00e8mement, nous voulons d\u00e9montrer la cr\u00e9dibilit\u00e9 de PUMA en tant que marque de course \u00e0 pied performante. Project3 s'inscrit parfaitement dans notre strat\u00e9gie plus large qui consiste \u00e0 proposer d'excellents produits et \u00e0 soutenir les athl\u00e8tes \u00e0 tous les niveaux. Nous pensons que ce programme peut avoir un impact durable \u00e0 la fois sur les coureurs et sur la marque.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-gallery.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project-3-grid-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project-3-grid-2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumns spacing\">\n    <div class=\"col articleText\">\n        <div ><strong>Il est clair que l'implication de PUMA dans ces \u00e9v\u00e9nements majeurs s'inscrit dans une vision plus large. Comment Project3 s'inscrit-il dans la strat\u00e9gie d'excellence des produits et d'\u00e9l\u00e9vation de la marque de PUMA ?<\/strong><br><br><strong>Lucas :<\/strong> Absolument. Le Project3 donne \u00e0 ces athl\u00e8tes, qui sont d'incroyables sportifs d'\u00e9lite jouissant d'une grande cr\u00e9dibilit\u00e9 au sein de leur communaut\u00e9, l'opportunit\u00e9 de porter les toutes derni\u00e8res tenues de course PUMA con\u00e7ues pour am\u00e9liorer leurs performances le jour de la course. C'est l'occasion id\u00e9ale de montrer que nous ne soutenons pas seulement les athl\u00e8tes d'\u00e9lite, mais que nous repoussons \u00e9galement les limites du d\u00e9veloppement de produits pour le b\u00e9n\u00e9fice de tous les coureurs sur la sc\u00e8ne mondiale des marathons. Cela s'inscrit parfaitement dans notre strat\u00e9gie qui consiste \u00e0 soutenir les athl\u00e8tes, \u00e0 fournir des produits d'excellence, \u00e0 \u00e9lever notre marque et \u00e0 devenir un leader dans le domaine de la course \u00e0 pied de performance.<br><br><strong>Pouvez-vous nous dire pourquoi vous avez choisi les marathons de Boston et de Londres en particulier ?<\/strong><br><br><strong>Lucas : <\/strong>Oui, et bien, les deux courses sont des \u00e9v\u00e9nements embl\u00e9matiques, de renomm\u00e9e mondiale, avec une histoire riche et un public mondial tr\u00e8s nombreux. Elles repr\u00e9sentent certaines des plus grandes \u00e9tapes du marathon, et elles sont entour\u00e9es d'une communaut\u00e9 incroyablement forte. \u00c0 Boston, par exemple, il y a une v\u00e9ritable \u201cvibration\u201d le week-end de la course - m\u00eame les personnes qui ne courent pas veulent participer \u00e0 l'exp\u00e9rience. Nous avons donc pens\u00e9 que ces marathons constituaient la plateforme id\u00e9ale pour que PUMA puisse mettre en avant son engagement dans le monde de la course \u00e0 pied et entrer en contact avec des athl\u00e8tes passionn\u00e9s du monde entier.<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><strong>Quel est l'aspect le plus excitant de Project3 pour vous personnellement ?<\/strong><br><strong>Lucas :<\/strong>\u00a0Pour moi, c'est l'inconnu. Nous avons lanc\u00e9 de nombreuses campagnes, mais avec Project3, nous entrons sur une grande sc\u00e8ne comme nous ne l'avons jamais fait auparavant. Il s'agit d'une d\u00e9marche audacieuse en territoire inconnu. Lorsque nous avons ouvert les candidatures pour la premi\u00e8re fois, nous ne savions pas trop \u00e0 quoi nous attendre. Mais en l'espace de 48 heures, nous avons re\u00e7u plus d'un millier de candidatures. Le fait de voir autant de personnes enthousiastes et d\u00e9sireuses de poser leur candidature est d\u00e9j\u00e0 une grande victoire. La partie la plus excitante pour moi est de voir comment ce programme se d\u00e9veloppe et comment nous pouvons avoir un impact positif sur la vie et les performances de ces coureurs.<br>\u00a0<br><strong>Pouvez-vous expliquer comment les participants seront s\u00e9lectionn\u00e9s ?<\/strong><br><strong>Lucas :<\/strong>\u00a0Le processus de s\u00e9lection est bas\u00e9 sur la cr\u00e9dibilit\u00e9 des performances. Les candidats doivent avoir un temps de qualification pour le marathon - le minimum pour \u00eatre pris en consid\u00e9ration est de 3:10. Nous ne recherchons pas des influenceurs ou des personnes tr\u00e8s suivies sur les r\u00e9seaux sociaux ; nous nous concentrons sur des athl\u00e8tes cr\u00e9dibles qui prennent la performance au s\u00e9rieux et qui ont le potentiel de concourir \u00e0 un tr\u00e8s haut niveau. Project 3 a pour but d'\u00e9quiper les coureurs de haut niveau avec les outils de haute performance dont ils ont besoin pour r\u00e9ussir et de faire tomber les barri\u00e8res pour l'athl\u00e8te de tous les jours qui veut aller plus loin.<\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-gallery-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>Enfin, ces participants seront-ils mis en valeur pendant et apr\u00e8s les marathons ?<\/strong><br><br><strong>Lucas :<\/strong> Absolument ! Le programme restera confidentiel jusqu'au jour de la course, mais nous pr\u00e9voyons de pr\u00e9senter les athl\u00e8tes tout au long des \u00e9v\u00e9nements. Pendant les marathons eux-m\u00eames, ils seront au c\u0153ur de nos activit\u00e9s. Nous voulons mettre en avant leurs parcours, les produits qu'ils portent et le soutien qu'ils re\u00e7oivent de PUMA. Ce sera une excellente fa\u00e7on de montrer comment nous, en tant que marque, sommes pr\u00e9sents lors de ces \u00e9v\u00e9nements majeurs, non seulement pour nos athl\u00e8tes d'\u00e9lite, mais aussi pour les coureurs de tous les jours qui \u00e9crivent leur propre histoire sur les plus grandes sc\u00e8nes du monde.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Cette initiative semble vraiment passionnante. Nous sommes impatients d'en savoir plus sur le projet 3 ! Merci beaucoup d'avoir partag\u00e9 les d\u00e9tails, Lucas !<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Comment postuler<\/h2><p>Si vous \u00eates un marathonien d\u00e9sireux de battre votre record personnel lors des marathons de Boston ou de Londres en 2025, Project3 est votre chance de vivre une exp\u00e9rience d'athl\u00e8te d'\u00e9lite. Avec l'acc\u00e8s \u00e0 un coaching exclusif, aux \u00e9quipements PUMA les plus innovants et la possibilit\u00e9 de gagner d'importantes r\u00e9compenses en esp\u00e8ces, c'est une opportunit\u00e9 que vous ne voudrez pas manquer.<\/p><br><p>Crit\u00e8res d'\u00e9ligibilit\u00e9 :<\/p>Doit \u00eatre en possession d'un dossard ou d'une inscription au marathon de Boston ou de Londres de 2025 en cours de validit\u00e9.<br>PB existant pour le marathon de 3:10 ou moins<br><br>Les candidatures sont ouvertes jusqu'au : <strong>27 janvier 2025<\/strong><br>Visiter : <a href=\"https:\/\/www.puma-project3.com\/\" target=\"_blank\" rel=\"noopener\">puma-project3.com<\/a> pour en savoir plus et poser sa candidature.<br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir ce message sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by PUMA Running (@pumarunning)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n<!-- row cols image text -->\n<div class=\"gradientnone\">\n<div class=\"row rowTwoColumnsNarrow spacing articleText\">\n    <div class=\"col\">\n            <div class=\"\" ><h2>Rencontre avec Lucas Maher, Athlete Activation Manager @ PUMA<\/h2>Luke (\u00e0 gauche) est un coureur de toujours, qui aime sortir chaque jour pour parcourir quelques kilom\u00e8tres en compagnie d'amis. Il cherche \u00e0 s'amuser en soutenant PUMA Running et notre formidable \u00e9quipe d'athl\u00e8tes sur route et sur piste. L'un des moments forts de sa carri\u00e8re a \u00e9t\u00e9 la confrontation unique entre Mondo Duplantis et Karsten Warholm en septembre dernier.<\/div>\n    <\/div>\n    <div class=\"col\">\n            <div class=\"bgimage\" style=\" aspect-ratio: 0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Lucas-Maher.png'); background-size: cover;background-position: 53% 37%;width:100%\"><\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>Plus de nouvelles<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipeprev7593934d-b134-4d76-953a-a6681d06f8fe\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenext7593934d-b134-4d76-953a-a6681d06f8fe\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_7593934d-b134-4d76-953a-a6681d06f8fe\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"7593934d-b134-4d76-953a-a6681d06f8fe\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/how-to-lace-your-future-boots\/\" \n                     tabindex=\"-1\" \n                    id=\"9178\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/NETFIT-Lacing-H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/how-to-lace-your-future-boots\/\">Comment lacer vos futures bottes<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Un ajustement parfait est ce qui paie sur le terrain lorsqu'il s'agit d'une chaussure de football parfaite. Gr\u00e2ce \u00e0 la technologie NETFIT que nous avons appliqu\u00e9e \u00e0 la PUMA FUTURE, il ne s'agit plus d'une chaussure parfaite, mais d'un la\u00e7age parfait.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/how-to-lace-your-future-boots\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" \n                     tabindex=\"-1\" \n                    id=\"15383\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/12\/H2-BVB-Black-Jersey.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\">Le maillot BVB de PUMA paralyse les boutiques de supporters<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Les fans du BVB se d\u00e9cha\u00eenent apr\u00e8s l'excellente performance de leur \u00e9quipe (5:0) et \u201ccassent\u201d la boutique en ligne du BVB. PUMA a fabriqu\u00e9 exactement 9009 maillots sp\u00e9ciaux du BVB, mais tout le lot a disparu au bout de deux heures et demie.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" \n                     tabindex=\"-1\" \n                    id=\"12629\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/05\/H1-Clean-Sneakers.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 50%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\">Oui, vous pouvez mettre vos chaussures de sport dans le lave-linge !<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Nous aimons tous les baskets. Et nous les portons souvent. Par cons\u00e9quent, t\u00f4t ou tard, le jour viendra o\u00f9 elles n'auront plus l'air neuves. C'est alors que la question se pose : Laver oui ou non ?\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" \n                     tabindex=\"-1\" \n                    id=\"32004\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-Lewis-H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\">Le champion de F1 Lewis Hamilton s'exprime dans le cadre de la campagne \"Only See Great\" de PUMA<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Dans le cadre de notre campagne \" ONLY SEE GREAT \", nous nous sommes entretenus avec Lewis Hamilton, sept fois champion du monde de Formule 1, sur sa vision de la grandeur dans le sport et dans la vie. Pour accompagner cette campagne, PUMA a con\u00e7u pour Lewis Hamilton une \u00e9dition sp\u00e9ciale de la chaussure de course Speedcat Pro Spectra dans les couleurs embl\u00e9matiques de la campagne.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" \n                     tabindex=\"-1\" \n                    id=\"13575\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H1-LQD-CELL-Training.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\">La technologie LQD CELL de PUMA booste vos s\u00e9ances d'entra\u00eenement<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Absorber les chocs, \u00eatre doux et stable comme l'enfer : c'est la technologie LQD CELL de PUMA.\nLe syst\u00e8me d'amorti des ann\u00e9es 90 a \u00e9t\u00e9 remis au go\u00fbt du jour en d\u00e9but d'ann\u00e9e dans la nouvelle plateforme technologique de PUMA. Aujourd'hui, la technologie LQD CELL renouvelle \u00e9galement nos chaussures d'entra\u00eenement !\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" \n                     tabindex=\"-1\" \n                    id=\"12112\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\">PUMA lance une toute nouvelle plateforme technologique et sa premi\u00e8re chaussure de r\u00e9alit\u00e9 augment\u00e9e<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Des chaussures faites pour marcher, c'\u00e9tait hier. Vous pouvez non seulement porter la nouvelle LQD CELL Origin AR de PUMA, mais aussi jouer \u00e0 un jeu interactif avec elle, la scanner et ajouter des effets amusants \u00e0 vos photos et vid\u00e9os. De plus, elles sont tr\u00e8s confortables !\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" \n                     tabindex=\"-1\" \n                    id=\"29593\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/shoeboxesheader.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\">Un emballage toujours meilleur<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Les bo\u00eetes \u00e0 chaussures que vous voyez aujourd'hui dans nos magasins ont toujours la m\u00eame apparence, rouge, verte ou noire, mais elles ont d\u00e9sormais un secret : elles utilisent beaucoup moins de carton qu'auparavant.\nDans le cadre de ses objectifs 10FOR25, PUMA examine l'empreinte environnementale de l'entreprise dans son ensemble et vise \u00e0 int\u00e9grer le d\u00e9veloppement durable dans tous ses produits afin d'avoir un impact positif \u00e0 grande \u00e9chelle. Un meilleur emballage fait partie de cette d\u00e9marche.\n\"Nous avons examin\u00e9 de mani\u00e8re globale la conception de nos bo\u00eetes \u00e0 chaussures et nous avons r\u00e9alis\u00e9 que nous utilisions trop de mat\u00e9riaux\", explique Jordan Eichenberger, responsable de l'\u00e9tiquetage et de l'emballage chez PUMA Group Sourcing.\nJordan et son \u00e9quipe ont commenc\u00e9 \u00e0 revoir la conception des bo\u00eetes et ont cherch\u00e9 des moyens de r\u00e9duire la quantit\u00e9 de mat\u00e9riaux utilis\u00e9s, tout en conservant des bo\u00eetes aussi solides qu'auparavant.\nEn utilisant moins de mat\u00e9riaux dans nos bo\u00eetes \u00e0 chaussures, nous \u00e9conomisons 2800 tonnes de carton par an. Si l'on consid\u00e8re qu'il faut environ 12 arbres pour une tonne de carton, la r\u00e9duction du poids des bo\u00eetes \u00e0 chaussures a permis d'\u00e9pargner 33600 arbres, soit plus d'arbres que dans le Central Park de New York.\nMais nous allons encore plus loin, puisque les bo\u00eetes en carton sont compos\u00e9es de plus de 95 % (en poids) de carton recycl\u00e9.\nDans le cadre de notre strat\u00e9gie 10 POUR 25, nous \u00e9liminerons \u00e9galement les sacs en plastique destin\u00e9s aux consommateurs dans les magasins que nous poss\u00e9dons et exploitons et, dans la mesure du possible, nous rendrons nos approvisionnements plus durables.\nNos sacs en plastique destin\u00e9s aux consommateurs sont d\u00e9j\u00e0 fabriqu\u00e9s \u00e0 partir de mati\u00e8res recycl\u00e9es 80%, mais en 2021, nous r\u00e9duirons leur utilisation de moiti\u00e9. En chiffres, cela repr\u00e9sente 200 tonnes de plastique que nous n'avons pas utilis\u00e9es.\nMais nous ne nous arr\u00eaterons pas l\u00e0. Alors que nous avons d\u00e9j\u00e0 \u00e9limin\u00e9 les sacs en plastique destin\u00e9s aux consommateurs dans les magasins que nous poss\u00e9dons et g\u00e9rons dans des pays tels que la Chine et l'Inde, nous cesserons d'utiliser ces sacs en plastique partout dans le monde d'ici 2023.\n\u00c0 la place, PUMA n'utilisera que des sacs en papier recycl\u00e9 et certifi\u00e9 FSC dans ses magasins, que vous fassiez vos achats \u00e0 Herzogenaurach, sur la Cinqui\u00e8me Avenue ou \u00e0 Krasno\u00efarsk.\nLe passage \u00e0 des solutions plus durables pour nos clients ne s'est pas fait sans difficult\u00e9s, comme l'explique Martina Lagler, Senior Teamhead Global Retail Business Development.\n\"En g\u00e9n\u00e9ral, le papier recycl\u00e9 n'est pas aussi durable que le plastique. La phase de d\u00e9veloppement a donc \u00e9t\u00e9 un v\u00e9ritable d\u00e9fi et je suis tr\u00e8s heureuse que nous soyons enfin en mesure de proposer un sac d'une telle qualit\u00e9. Nous avons \u00e9galement d\u00fb nous assurer de disposer des documents n\u00e9cessaires pour prouver la tra\u00e7abilit\u00e9 compl\u00e8te du mat\u00e9riau et de son contenu recycl\u00e9 tout au long de la cha\u00eene d'approvisionnement\", se souvient Martina.\nEt ce n'est pas tout dans nos magasins : Nos clients qui souhaitent emballer leurs achats PUMA pour un \u00eatre cher recevront bient\u00f4t un sac cadeau fabriqu\u00e9 \u00e0 partir de papier recycl\u00e9 et certifi\u00e9 FSC. Les sacs utilis\u00e9s par PUMA pour l'exp\u00e9dition des commandes en ligne seront \u00e9galement fabriqu\u00e9s \u00e0 partir de plastique recycl\u00e9 100% et nous avons trouv\u00e9 des alternatives plus durables pour les cintres et les embauchoirs dans nos magasins.\nLes autres am\u00e9liorations apport\u00e9es \u00e0 l'emballage sont peut-\u00eatre moins \u00e9videntes pour les clients de PUMA, car elles ne servent qu'\u00e0 garder nos produits secs et propres pendant le transport. Mais les sacs en poly\u00e9thyl\u00e8ne qui prot\u00e8gent nos v\u00eatements et accessoires lors de leur acheminement vers le magasin et dans les entrep\u00f4ts seront \u00e9galement fabriqu\u00e9s exclusivement \u00e0 partir de poly\u00e9thyl\u00e8ne recycl\u00e9 d'ici le printemps\/\u00e9t\u00e9 2022. Nous avons \u00e9galement r\u00e9duit l'\u00e9paisseur moyenne de ces sacs de 50 \u00e0 30 microns, une r\u00e9duction de 60% qui permet une fois de plus d'\u00e9conomiser 400 tonnes de mat\u00e9riaux par an.\nGr\u00e2ce \u00e0 toutes ces mesures, nous allons franchir une nouvelle \u00e9tape dans notre d\u00e9marche visant \u00e0 rendre PUMA plus durable et \u00e0 \u00eatre FOREVER BETTER.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" \n                     tabindex=\"-1\" \n                    id=\"11167\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/01\/H1-PGA-Golf.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\">PUMA Golf vous couvre<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Orlando, en Floride, c'est les parcs \u00e0 th\u00e8me, les palmiers et le golf ! Surtout au d\u00e9but de chaque ann\u00e9e : Chaque ann\u00e9e, en janvier, se tient \u00e0 Orlando le salon de l'Association des golfeurs professionnels (PGA), la plus grande foire commerciale du secteur.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" \n                     tabindex=\"-1\" \n                    id=\"10560\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\">PUMA a c\u00e9l\u00e9br\u00e9 le 50e anniversaire de la Suede avec 37 mod\u00e8les uniques.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    *ok, 37, pas 50. Mais nous n'avons pas pu r\u00e9sister.\n50 ans, c'est un \u00e2ge impressionnant pour une chaussure. Surtout si elle a \u00e9t\u00e9 et reste un classique incontournable pour toutes les g\u00e9n\u00e9rations au cours des cinq derni\u00e8res d\u00e9cennies.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" \n                     tabindex=\"-1\" \n                    id=\"19504\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"PUMA evoSPEED TOKYO FUTURE &amp; BRUSH\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/07\/Header_Collage_Spike.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\">Des athl\u00e8tes de haut niveau c\u00e9l\u00e8brent les nouvelles pointes de sprint de PUMA : evoSPEED TOKYO FUTURE &amp; BRUSH<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA vient de sortir sa pointe de piste la plus technique depuis des ann\u00e9es, l'evoSPEED TOKYO comprenant les versions FUTURE &amp; BRUSH. Seulement une semaine apr\u00e8s le lancement, les nouvelles pointes ont \u00e9t\u00e9 promues par nos athl\u00e8tes \u00e0 travers le monde de mani\u00e8re Forever Faster, avec une port\u00e9e totale de 2,7 millions sur Instagram.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/usain-bolt-a-decade-unbroken\/\" \n                     tabindex=\"-1\" \n                    id=\"13643\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H2-Usain-Decade-Unbroken.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/usain-bolt-a-decade-unbroken\/\">Usain Bolt, une d\u00e9cennie ininterrompue<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Berlin, 16 ao\u00fbt 2009 : C'est le jour de la finale du 100 m des Championnats du monde d'athl\u00e9tisme et tous les regards sont tourn\u00e9s vers le couloir 4, celui d'Usain Bolt. Pendant quelques secondes, on aurait pu entendre un bruit d'\u00e9pingle.\nPuis il ne faut pas plus de 9,58 secondes \u00e0 Usain pour entrer dans les livres d'histoire et devenir l'homme le plus rapide du monde pour au moins les dix prochaines ann\u00e9es.\n\n\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/usain-bolt-a-decade-unbroken\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" \n                     tabindex=\"-1\" \n                    id=\"10436\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/11\/H1-Strong-Girl.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\">PUMA lance la premi\u00e8re collection \"Strong Girl\" de Selena Gomez !<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    La chanteuse, actrice et ambassadrice PUMA Selena Gomez n'est pas seulement l'une des artistes les plus talentueuses, mais aussi la fille la plus forte que nous connaissions !\nEn associant sa puissance et sa voix \u00e0 l'h\u00e9ritage de PUMA en mati\u00e8re de sport et de mode, les deux ont cr\u00e9\u00e9 la collection la plus forte que nous ayons vue jusqu'\u00e0 pr\u00e9sent : SG x PUMA Strong Girl !\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" \n                     tabindex=\"-1\" \n                    id=\"23703\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/veganshoe.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\">Ce qu'il faut pour fabriquer des chaussures v\u00e9g\u00e9taliennes<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA augmente r\u00e9guli\u00e8rement son offre pour les personnes qui m\u00e8nent un style de vie v\u00e9g\u00e9talien et qui souhaitent \u00e9viter toutes sortes de produits d'origine animale, non seulement dans leur alimentation mais aussi dans leurs v\u00eatements. Mais qu'est-ce qui fait qu'une chaussure v\u00e9g\u00e9talienne est v\u00e9g\u00e9talienne ?\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"36870\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/05\/Header-XX.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\">Le secret de TRINOMIC<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Le futur rencontre le r\u00e9tro ! En 1990, PUMA a introduit son amorti le plus avanc\u00e9 \u00e0 ce jour : TRINOMIC. Appliqu\u00e9e \u00e0 une large gamme de chaussures, cette technologie innovante est un syst\u00e8me hexagonal dans la semelle qui comprime et rebondit la charge.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/train-like-usain-bolt\/\" \n                     tabindex=\"-1\" \n                    id=\"1954\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/04\/GetFaster_H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/train-like-usain-bolt\/\">Voulez-vous courir plus vite ?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Alors entra\u00eenez-vous comme Usain Bolt. Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 comment fonctionne son programme d'entra\u00eenement ? Ici, il partage ses conseils d'entra\u00eenement avec CATch Up.\nLisez la suite si vous voulez devenir plus rapide.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/train-like-usain-bolt\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" \n                     tabindex=\"-1\" \n                    id=\"40083\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/08\/Header_NCT.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\">K-POP<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Fans de K-Pop, celle-ci est pour vous ! Le groupe cor\u00e9en NCT 127 a rejoint la famille PUMA en tant que nouvel ambassadeur de la r\u00e9gion Asie-Pacifique ! NCT 127 est un c\u00e9l\u00e8bre groupe de K-pop qui a acquis une grande popularit\u00e9 aupr\u00e8s de la jeune g\u00e9n\u00e9ration (Gen Z et Gen Alpha) dans toute la r\u00e9gion APAC, notamment au Japon, en Chine, \u00e0 Singapour et en Tha\u00eflande.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"29280\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Molly-Seidel-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\">HOLY MOL(L)Y<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Nous n'en revenons toujours pas ! Molly Seidel, athl\u00e8te PUMA, a r\u00e9alis\u00e9 une course \u00e9poustouflante lors du marathon f\u00e9minin des Jeux OlympiquesTM pour d\u00e9crocher la m\u00e9daille de bronze de son troisi\u00e8me marathon avec un temps de 2:27:46. \n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" \n                     tabindex=\"-1\" \n                    id=\"12979\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/H1-Anthem-pack.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\">Qu'\u00e9coutent nos meilleurs joueurs ?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Vous voulez dribbler, centrer et marquer des buts comme Sergio Ag\u00fcero, David Silva ou Romelu Lukaku ? PUMA Football peut vous y aider !\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" \n                     tabindex=\"-1\" \n                    id=\"37811\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-29.png\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\">Le Mois des Fiert\u00e9s chez PUMA : Entretien avec Tisha Alyn, athl\u00e8te professionnelle de golf, influenceuse sur les r\u00e9seaux sociaux et d\u00e9fenseur des droits LGBTQ+.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Tisha Alyn, golfeuse professionnelle et athl\u00e8te PUMA, a fait son coming out publiquement il y a quelques ann\u00e9es pour donner \u00e0 d'autres le courage d'\u00eatre eux-m\u00eames. Aujourd'hui encore, Tisha d\u00e9crit son coming out comme l'un des jours les plus importants de sa vie. Elle est une fervente d\u00e9fenseuse des droits des personnes LGBTQ+ et on peut la voir \u00e0 de nombreux \u00e9v\u00e9nements li\u00e9s aux personnes LGBTQ+.\nCATch Up a eu la chance d'interviewer cette femme aux multiples talents. Nous l'avons interrog\u00e9e sur les changements positifs intervenus ces derni\u00e8res ann\u00e9es dans la communaut\u00e9 homosexuelle du golf, sur les domaines dans lesquels il est n\u00e9cessaire d'agir davantage et sur ses exp\u00e9riences personnelles.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\" \n                     tabindex=\"-1\" \n                    id=\"21099\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/09\/CATchUp_HEADER.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\">A 53 ans, le joueur de football PUMA \u201cKing\u201d Kazu Miura est devenu le joueur le plus \u00e2g\u00e9 de la J.League japonaise.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Lorsque le Japonais Kazuyoshi Miura a jou\u00e9 son premier match de football professionnel pour le club br\u00e9silien de Santos en 1986, Neymar Jr, Luis Su\u00e1rez et Antoine Griezmann n'\u00e9taient pas encore n\u00e9s. Pourtant, mercredi, Miura, ou \u201cKing\u201d Kazu comme l'appellent ses fans, est devenu le joueur le plus \u00e2g\u00e9 de la premi\u00e8re ligue professionnelle du Japon, \u00e0 l'\u00e2ge de 53 ans, 6 mois et 28 jours.\nN\u00e9 en 1967, Miura a d\u00e9m\u00e9nag\u00e9 au Br\u00e9sil \u00e0 un jeune \u00e2ge et a fait ses d\u00e9buts professionnels \u00e0 Santos, le club o\u00f9 Neymar Jr. a \u00e9galement jou\u00e9 son premier match du \u201cBrasileir\u00e3o\u201d 23 ans plus tard. Sa longue carri\u00e8re d'attaquant l'a conduit dans d'autres clubs br\u00e9siliens, mais aussi en Italie, en Croatie, en Australie et dans son pays natal, le Japon. Il est \u00e9galement devenu l'un des meilleurs buteurs de l'\u00e9quipe nationale japonaise, avec laquelle il a disput\u00e9 89 matches entre 1990 et 2000 et marqu\u00e9 55 buts. Il a d\u00e9j\u00e0 \u00e9tabli le record du buteur le plus \u00e2g\u00e9 de la J.League, en marquant en mars 2017 \u00e0 l'\u00e2ge de 50 ans.\nDepuis 34 ans, Miura est un fier membre de la famille PUMA. Son nouveau record de mercredi a \u00e9galement \u00e9t\u00e9 l'occasion pour PUMA Japon de pr\u00e9senter la chaussure de football PUMA KING avec une d\u00e9dicace sp\u00e9ciale cousue sur son cuir : KAZU avec une couronne plac\u00e9e \u00e0 c\u00f4t\u00e9 et les mots portugais \u201c Boa Sorte \u201d, signifiant \u201c Bonne chance \u201d, plac\u00e9s en dessous.\n\n\n \n\n\n\n\n\n\n\n\n\n\nVoir ce message sur Instagram\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n#\u4e09\u6d66\u77e5\u826f #J1\u6700\u5e74\u9577\u51fa\u5834 #Congratulation #PUMA #PUMA\u30ad\u30f3\u30b0 #\u30d7\u30fc\u30de #\u30b9\u30d1\u30a4\u30af #\u30d5\u30c3\u30c8\u30dc\u30fc\u30eb #PUMAFOOTBALL @pumafootball_jp @pumajapan\nA post shared by \u30d7\u30fc\u30de \u30d5\u30c3\u30c8\u30dc\u30fc\u30eb (@pumafootball_jp) on Sep 23, 2020 at 5:30am PDT\n\n\n\n \nIl n'est peut-\u00eatre pas aussi simple de se remettre d'un match de football professionnel \u00e0 l'\u00e2ge de 53 ans que pour une personne \u00e2g\u00e9e de 20 ans, mais King Kazu reste d\u00e9termin\u00e9 \u00e0 continuer \u00e0 jouer. Ses nombreux fans l'en remercient !\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Project3, notre programme de course \u00e0 pied unique en son genre, offre aux marathoniens sub-\u00e9lites une exp\u00e9rience de course de niveau professionnel. Avec 100 places pour les marathons de Boston et de Londres en 2025, les participants b\u00e9n\u00e9ficient d'un encadrement d'\u00e9lite, d'un \u00e9quipement de pointe et ont la possibilit\u00e9 de gagner des prix importants. C'est une victoire pour les coureurs et pour PUMA, comme l'explique Lucas Maher, Athlete Activation Manager @Run\/Train, qui explique comment le programme permet de tisser de nouveaux liens. Lisez la suite pour d\u00e9couvrir comment Project3 remod\u00e8le le monde du marathon.<\/p>","protected":false},"author":4,"featured_media":63899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":17878,"meta-headline":"Project3: Race like a Pro","footnotes":""},"categories":[18],"class_list":["post-63895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":63895,"post_author":"4","post_date":"2025-01-27 01:00:55","post_date_gmt":"2025-01-27 00:00:55","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":63899},\"headline\":\"Project3: Race like a Pro\",\"content\":\"PUMA empowers sub-elite marathoners with pro-level coaching, gear, and rewards\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Project3, our one-of-its-kind running program, gives sub-elite marathoners a pro-level race experience. With 100 spots each for the 2025 Boston and London Marathons, participants gain elite coaching, advanced gear, and the chance to win big prizes. It\\u0026rsquo;s a win for runners\\u0026mdash;and for PUMA, as Lucas Maher, Athlete Activation Manager @Run\/Train, explains how the program is forging new connections. Read on to see how Project3 is reshaping the marathon world.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Bold Move in the Marathon World\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;As part of Project3, athletes will receive \\u0026lt;strong\\u0026gt;tailored guidance from PUMA\\u0026rsquo;s Elite Running Team coaches\\u0026lt;\/strong\\u0026gt;, along with insights from the brand\\u0026rsquo;s innovation experts. These runners will \\u0026lt;strong\\u0026gt;trial the newest PUMA race-day products\\u0026lt;\/strong\\u0026gt;, giving them an edge on the road to marathon glory.\\u0026lt;br\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;We want to create a deeper connection with the running community, not just at the professional level, but with those sub-elite runners who have the potential to achieve incredible performances,\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;said Lucas Maher, Project Manager of Project3 and Athlete Activation Manager at PUMA Run\/Train.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;But Project3 goes beyond coaching and gear. PUMA is \\u0026lt;strong\\u0026gt;backing participants with significant incentives for standout performances\\u0026lt;\/strong\\u0026gt;, offering\\u0026lt;br\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;$3,000 to runners who \\u0026lt;strong\\u0026gt;break their marathon personal bests\\u0026lt;\/strong\\u0026gt; by three minutes or more,$3,000 for the male and female runners with \\u0026lt;strong\\u0026gt;the biggest PB improvement\\u0026lt;\/strong\\u0026gt; among all Project3 participants.And $3,000 for \\u0026lt;strong\\u0026gt;the fastest male and female finishers\\u0026lt;\/strong\\u0026gt; from Project3\\u0026lt;\/li\\u0026gt;\\u0026lt;\/ul\\u0026gt;\\u0026lt;br\\u0026gt;and if an athlete wins all the available prizes, \\u0026lt;strong\\u0026gt;they could walk away with a hefty $9,000.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;With only 200 spots available across the two races, the program is guaranteed to generate excitement among marathoners. Applications are open until \\u0026lt;strong\\u0026gt;January 27, 2025\\u0026lt;\/strong\\u0026gt; \\u0026mdash; find out more and apply through\\u0026lt;strong\\u0026gt; puma-project3.com.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63955},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Behind the Scenes of Project3: A Chat with Lucas Maher\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;We sat down with \\u0026lt;strong\\u0026gt;Lucas Maher, Project Manager of Project3 and Athlete Activation Manager for PUMA Run\/Train\\u0026lt;\/strong\\u0026gt;, to hear more about the inspiration behind Project3 and how it\\u0026rsquo;s helping \\u0026lt;strong\\u0026gt;position PUMA as a leader in the global running space\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Lucas, what inspired PUMA to create Project3 and offer marathoners the chance to train and compete like professional athletes?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; PUMA has been doing a really great job of reestablishing itself in the performance running market. When we looked at the Boston and London Marathons, we saw an opportunity to connect with a community of dedicated runners who don\\u0026rsquo;t always get the spotlight. These athletes often work a full-time job but still race at a level close to professionals. With the progress we\\u0026rsquo;ve made in terms of product innovation and our growing brand in the running space, it felt like the right time to make a bold move towards this sub-elite running community. Project3 is our way of saying, \\u0026ldquo;We\\u0026rsquo;re here for all runners,\\u0026rdquo; not only the pros. By giving them the same resources we offer our elite athletes, we want to showcase our innovative products and, at the same time, build strong connections with these dedicated runners and build strong brand equity.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;What would you say is the overarching goal for PUMA with this initiative?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; The overall goal is twofold. First, we want to build a strong connection with the marathon community \\u0026mdash; not just the elite professionals but the everyday runners who are pushing themselves to break their personal records. Secondly, we want to demonstrate PUMA\\u0026rsquo;s credibility as a performance running brand. Project3 aligns perfectly with our broader strategy of offering excellent products and supporting athletes at all levels. We believe this program can have a lasting impact on both the runners and the brand.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"aspect\":\"1\",\"images\":[{\"id\":63955},{\"id\":63954},{\"id\":63953}],\"className\":\"\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;strong\\u0026gt;It\\u0026rsquo;s clear that PUMA\\u0026rsquo;s involvement in these major events is part of a bigger vision. How does Project3 align with PUMA\\u0026rsquo;s strategy of product excellence and brand elevation?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; Absolutely. Project3 gives these athletes, who are incredible sub-elite performers with great credibility within their communities, the opportunity to wear the newest cutting-edge PUMA running gear designed to enhance their performance on race day. It\\u0026rsquo;s a perfect opportunity to show that we\\u0026rsquo;re not just backing elite athletes, but also pushing the boundaries of product development to benefit all runners on the global marathon stage. This ties perfectly into our strategy of supporting athletes, delivering product excellence, elevating our brand, and becoming a leader in performance running.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you share why you chose the Boston and London Marathons specifically?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas: \\u0026lt;\/strong\\u0026gt;Yes, well, both races are iconic, world-renowned events with rich histories and massive global followings. They represent some of the biggest stages in marathon running, and there\\u0026rsquo;s an incredibly strong sense of community around them. In Boston, for example, there\\u0026rsquo;s a real \\u0026ldquo;vibe\\u0026rdquo; on race weekend \\u0026mdash; even people who aren\\u0026rsquo;t running want to be a part of the experience. So, we felt these marathons provide the perfect platform for PUMA to showcase our commitment to the running world and connect with passionate athletes from around the globe.\",\"contentRight\":\"\\u0026lt;strong\\u0026gt;What\\u0026rsquo;s the most exciting aspect of Project3 for you personally?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;For me, it\\u0026rsquo;s the unknown. We\\u0026rsquo;ve launched many campaigns, but with Project3, we\\u0026rsquo;re stepping onto a big stage in a way we haven\\u0026rsquo;t before. It\\u0026rsquo;s a bold move into uncharted territory. When we first opened applications, we weren\\u0026rsquo;t sure what to expect. But within 48 hours, we had over a thousand applicants. Seeing so many people excited and eager to apply has already been a huge win. The most thrilling part for me is watching how this program unfolds and seeing how we can positively impact these runners\\u0026rsquo; lives and performances.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you explain how the participants will be selected?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;The selection process is based on performance credibility. Applicants must have a qualifying marathon time \\u0026mdash; the minimum for consideration is 3:10. We\\u0026rsquo;re not looking for influencers or people with massive social media followings; we\\u0026rsquo;re focusing on credible athletes who are serious about performance and have the potential to compete at a really high level. Project 3 is about equipping top runners with the high performance tools they need to succeed and breaking down barriers for the everyday athlete who wants to achieve more.\",\"spacing\":\"spacing\",\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63956},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Lastly, will we see these participants featured during and after the marathons?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; Absolutely! While the program will remain under wraps until race day, we plan to feature the athletes throughout the events. During the marathons themselves, they\\u0026rsquo;ll be an prime feature of our activations. We want to showcase their journeys, the products they\\u0026rsquo;re wearing, and the support they receive from PUMA. It\\u0026rsquo;ll be a great way to demonstrate how we as a brand show up on these main events, not just for our elite athletes, but also for the everyday runners who are making their own history on the world\\u0026rsquo;s biggest stages.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;This sounds like a truly exciting initiative, we\\u0026rsquo;re looking forward to seeing and hearing more about Project3! Thanks so much for sharing the details, Lucas!\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;How to Apply\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;If you\\u0026rsquo;re a marathoner aiming to break your personal best in the 2025 Boston or London Marathons, Project3 is your chance to experience life as an elite athlete. With access to exclusive coaching, the newest innovative PUMA gear, and the chance to win significant cash rewards, it\\u0026rsquo;s an opportunity you won\\u0026rsquo;t want to miss.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Eligibility Criteria:\\u0026lt;\/p\\u0026gt;Must hold a valid 2025 Boston or London Marathon race bib\/entry\\u0026lt;br\\u0026gt;Existing marathon PB of 3:10 or less\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Applications open until: \\u0026lt;strong\\u0026gt;January 27, 2025\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;Visit: \\u0026lt;a href=\\u0026quot;https:\/\/www.puma-project3.com\/\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;puma-project3.com\\u0026lt;\/a\\u0026gt; to learn more and apply.\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by PUMA Running (@pumarunning)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;h2\\u0026gt;Meet Lucas Maher, Athlete Activation Manager @ PUMA\\u0026lt;\/h2\\u0026gt;Luke (on the left side) is a lifelong runner, who enjoys getting out the door every day for some miles and in the company of friends. Seeks enjoyment through supporting PUMA Running and our terrific roster of athletes on the roads and track. A career highlight was the one of kind show down between Mondo Duplantis and Karsten Warholm last September.\",\"image\":{\"id\":63949},\"order\":\"1\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More News\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-slider {\"category\":[],\"articles\":\"\",\"numArticles\":20,\"mode\":\"mostread\",\"className\":\"\",\"aspect\":\"1\",\"manualArticles\":[],\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"Project3 - PUMA empowers sub-elite marathoners with pro-level coaching, gear, and rewards","post_excerpt":"Project3, our one-of-its-kind running program, gives sub-elite marathoners a pro-level race experience. With 100 spots each for the 2025 Boston and London Marathons, participants gain elite coaching, advanced gear, and the chance to win big prizes. It\u2019s a win for runners\u2014and for PUMA, as Lucas Maher, Athlete Activation Manager @Run\/Train, explains how the program is forging new connections. Read on to see how Project3 is reshaping the marathon world.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards","to_ping":"","pinged":"","post_modified":"2025-09-26 13:15:13","post_modified_gmt":"2025-09-26 13:15:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=63895","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":63895,"author":"4","date":"2025-01-27 01:00:55","date_gmt":"2025-01-27 00:00:55","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":63899},\"headline\":\"Project3: Race like a Pro\",\"content\":\"PUMA empowers sub-elite marathoners with pro-level coaching, gear, and rewards\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Project3, our one-of-its-kind running program, gives sub-elite marathoners a pro-level race experience. With 100 spots each for the 2025 Boston and London Marathons, participants gain elite coaching, advanced gear, and the chance to win big prizes. It\\u0026rsquo;s a win for runners\\u0026mdash;and for PUMA, as Lucas Maher, Athlete Activation Manager @Run\/Train, explains how the program is forging new connections. Read on to see how Project3 is reshaping the marathon world.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Bold Move in the Marathon World\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;As part of Project3, athletes will receive \\u0026lt;strong\\u0026gt;tailored guidance from PUMA\\u0026rsquo;s Elite Running Team coaches\\u0026lt;\/strong\\u0026gt;, along with insights from the brand\\u0026rsquo;s innovation experts. These runners will \\u0026lt;strong\\u0026gt;trial the newest PUMA race-day products\\u0026lt;\/strong\\u0026gt;, giving them an edge on the road to marathon glory.\\u0026lt;br\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;We want to create a deeper connection with the running community, not just at the professional level, but with those sub-elite runners who have the potential to achieve incredible performances,\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;said Lucas Maher, Project Manager of Project3 and Athlete Activation Manager at PUMA Run\/Train.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;But Project3 goes beyond coaching and gear. PUMA is \\u0026lt;strong\\u0026gt;backing participants with significant incentives for standout performances\\u0026lt;\/strong\\u0026gt;, offering\\u0026lt;br\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;$3,000 to runners who \\u0026lt;strong\\u0026gt;break their marathon personal bests\\u0026lt;\/strong\\u0026gt; by three minutes or more,$3,000 for the male and female runners with \\u0026lt;strong\\u0026gt;the biggest PB improvement\\u0026lt;\/strong\\u0026gt; among all Project3 participants.And $3,000 for \\u0026lt;strong\\u0026gt;the fastest male and female finishers\\u0026lt;\/strong\\u0026gt; from Project3\\u0026lt;\/li\\u0026gt;\\u0026lt;\/ul\\u0026gt;\\u0026lt;br\\u0026gt;and if an athlete wins all the available prizes, \\u0026lt;strong\\u0026gt;they could walk away with a hefty $9,000.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;With only 200 spots available across the two races, the program is guaranteed to generate excitement among marathoners. Applications are open until \\u0026lt;strong\\u0026gt;January 27, 2025\\u0026lt;\/strong\\u0026gt; \\u0026mdash; find out more and apply through\\u0026lt;strong\\u0026gt; puma-project3.com.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63955},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Behind the Scenes of Project3: A Chat with Lucas Maher\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;We sat down with \\u0026lt;strong\\u0026gt;Lucas Maher, Project Manager of Project3 and Athlete Activation Manager for PUMA Run\/Train\\u0026lt;\/strong\\u0026gt;, to hear more about the inspiration behind Project3 and how it\\u0026rsquo;s helping \\u0026lt;strong\\u0026gt;position PUMA as a leader in the global running space\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Lucas, what inspired PUMA to create Project3 and offer marathoners the chance to train and compete like professional athletes?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; PUMA has been doing a really great job of reestablishing itself in the performance running market. When we looked at the Boston and London Marathons, we saw an opportunity to connect with a community of dedicated runners who don\\u0026rsquo;t always get the spotlight. These athletes often work a full-time job but still race at a level close to professionals. With the progress we\\u0026rsquo;ve made in terms of product innovation and our growing brand in the running space, it felt like the right time to make a bold move towards this sub-elite running community. Project3 is our way of saying, \\u0026ldquo;We\\u0026rsquo;re here for all runners,\\u0026rdquo; not only the pros. By giving them the same resources we offer our elite athletes, we want to showcase our innovative products and, at the same time, build strong connections with these dedicated runners and build strong brand equity.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;What would you say is the overarching goal for PUMA with this initiative?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; The overall goal is twofold. First, we want to build a strong connection with the marathon community \\u0026mdash; not just the elite professionals but the everyday runners who are pushing themselves to break their personal records. Secondly, we want to demonstrate PUMA\\u0026rsquo;s credibility as a performance running brand. Project3 aligns perfectly with our broader strategy of offering excellent products and supporting athletes at all levels. We believe this program can have a lasting impact on both the runners and the brand.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"aspect\":\"1\",\"images\":[{\"id\":63955},{\"id\":63954},{\"id\":63953}],\"className\":\"\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;strong\\u0026gt;It\\u0026rsquo;s clear that PUMA\\u0026rsquo;s involvement in these major events is part of a bigger vision. How does Project3 align with PUMA\\u0026rsquo;s strategy of product excellence and brand elevation?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; Absolutely. Project3 gives these athletes, who are incredible sub-elite performers with great credibility within their communities, the opportunity to wear the newest cutting-edge PUMA running gear designed to enhance their performance on race day. It\\u0026rsquo;s a perfect opportunity to show that we\\u0026rsquo;re not just backing elite athletes, but also pushing the boundaries of product development to benefit all runners on the global marathon stage. This ties perfectly into our strategy of supporting athletes, delivering product excellence, elevating our brand, and becoming a leader in performance running.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you share why you chose the Boston and London Marathons specifically?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas: \\u0026lt;\/strong\\u0026gt;Yes, well, both races are iconic, world-renowned events with rich histories and massive global followings. They represent some of the biggest stages in marathon running, and there\\u0026rsquo;s an incredibly strong sense of community around them. In Boston, for example, there\\u0026rsquo;s a real \\u0026ldquo;vibe\\u0026rdquo; on race weekend \\u0026mdash; even people who aren\\u0026rsquo;t running want to be a part of the experience. So, we felt these marathons provide the perfect platform for PUMA to showcase our commitment to the running world and connect with passionate athletes from around the globe.\",\"contentRight\":\"\\u0026lt;strong\\u0026gt;What\\u0026rsquo;s the most exciting aspect of Project3 for you personally?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;For me, it\\u0026rsquo;s the unknown. We\\u0026rsquo;ve launched many campaigns, but with Project3, we\\u0026rsquo;re stepping onto a big stage in a way we haven\\u0026rsquo;t before. It\\u0026rsquo;s a bold move into uncharted territory. When we first opened applications, we weren\\u0026rsquo;t sure what to expect. But within 48 hours, we had over a thousand applicants. Seeing so many people excited and eager to apply has already been a huge win. The most thrilling part for me is watching how this program unfolds and seeing how we can positively impact these runners\\u0026rsquo; lives and performances.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you explain how the participants will be selected?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;The selection process is based on performance credibility. Applicants must have a qualifying marathon time \\u0026mdash; the minimum for consideration is 3:10. We\\u0026rsquo;re not looking for influencers or people with massive social media followings; we\\u0026rsquo;re focusing on credible athletes who are serious about performance and have the potential to compete at a really high level. Project 3 is about equipping top runners with the high performance tools they need to succeed and breaking down barriers for the everyday athlete who wants to achieve more.\",\"spacing\":\"spacing\",\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63956},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Lastly, will we see these participants featured during and after the marathons?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; Absolutely! While the program will remain under wraps until race day, we plan to feature the athletes throughout the events. During the marathons themselves, they\\u0026rsquo;ll be an prime feature of our activations. We want to showcase their journeys, the products they\\u0026rsquo;re wearing, and the support they receive from PUMA. It\\u0026rsquo;ll be a great way to demonstrate how we as a brand show up on these main events, not just for our elite athletes, but also for the everyday runners who are making their own history on the world\\u0026rsquo;s biggest stages.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;This sounds like a truly exciting initiative, we\\u0026rsquo;re looking forward to seeing and hearing more about Project3! Thanks so much for sharing the details, Lucas!\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;How to Apply\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;If you\\u0026rsquo;re a marathoner aiming to break your personal best in the 2025 Boston or London Marathons, Project3 is your chance to experience life as an elite athlete. With access to exclusive coaching, the newest innovative PUMA gear, and the chance to win significant cash rewards, it\\u0026rsquo;s an opportunity you won\\u0026rsquo;t want to miss.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Eligibility Criteria:\\u0026lt;\/p\\u0026gt;Must hold a valid 2025 Boston or London Marathon race bib\/entry\\u0026lt;br\\u0026gt;Existing marathon PB of 3:10 or less\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Applications open until: \\u0026lt;strong\\u0026gt;January 27, 2025\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;Visit: \\u0026lt;a href=\\u0026quot;https:\/\/www.puma-project3.com\/\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;puma-project3.com\\u0026lt;\/a\\u0026gt; to learn more and apply.\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by PUMA Running (@pumarunning)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;h2\\u0026gt;Meet Lucas Maher, Athlete Activation Manager @ PUMA\\u0026lt;\/h2\\u0026gt;Luke (on the left side) is a lifelong runner, who enjoys getting out the door every day for some miles and in the company of friends. Seeks enjoyment through supporting PUMA Running and our terrific roster of athletes on the roads and track. A career highlight was the one of kind show down between Mondo Duplantis and Karsten Warholm last September.\",\"image\":{\"id\":63949},\"order\":\"1\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More News\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-slider {\"category\":[],\"articles\":\"\",\"numArticles\":20,\"mode\":\"mostread\",\"className\":\"\",\"aspect\":\"1\",\"manualArticles\":[],\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"Projet 3 - PUMA soutient les marathoniens de niveau sub-\u00e9lite en leur offrant un entra\u00eenement, un \u00e9quipement et des r\u00e9compenses dignes des professionnels.","excerpt":"Project3, notre programme de course \u00e0 pied unique en son genre, offre aux marathoniens sub-\u00e9lites une exp\u00e9rience de course de niveau professionnel. Avec 100 places pour les marathons de Boston et de Londres en 2025, les participants b\u00e9n\u00e9ficient d'un encadrement d'\u00e9lite, d'un \u00e9quipement de pointe et ont la possibilit\u00e9 de gagner des prix importants. C'est une victoire pour les coureurs et pour PUMA, comme l'explique Lucas Maher, Athlete Activation Manager @Run\/Train, qui explique comment le programme permet de tisser de nouveaux liens. Lisez la suite pour d\u00e9couvrir comment Project3 remod\u00e8le le monde du marathon.","status":"publish","password":"","name":"projet3-puma-dote-les-marathoniens-de-niveau-sub-\u00e9lite-d'\u00e9quipements-d'entra\u00eenement-et-de-r\u00e9compenses-de-niveau-professionnel","modified":"2025-09-26 13:15:13","modified_gmt":"2025-09-26 13:15:13","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"27 janvier 2025 \u00e0 00:00","date_local":"27 janvier 2025","time_local":"00:00","slug":"project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/","featured_image":{"width":1920,"height":1080,"file":"2025\/01\/Project3-Header.png","filesize":1003019,"sizes":{"medium":{"file":"Project3-Header-300x169.png","width":300,"height":169,"mime-type":"image\/png","filesize":10664},"large":{"file":"Project3-Header-1024x576.png","width":1024,"height":576,"mime-type":"image\/png","filesize":141729},"thumbnail":{"file":"Project3-Header-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":5933},"medium_large":{"file":"Project3-Header-768x432.png","width":768,"height":432,"mime-type":"image\/png","filesize":78699},"1536x1536":{"file":"Project3-Header-1536x864.png","width":1536,"height":864,"mime-type":"image\/png","filesize":311699},"trp-custom-language-flag":{"file":"Project3-Header-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":364}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":63899,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-Header.png","title":"Projet3-En-t\u00eate","aspect_ratio":1.7777777777777777,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Project3: Race like a Pro","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/63895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=63895"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/63895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/63899"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=63895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=63895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}