{"id":59950,"date":"2024-07-31T07:00:11","date_gmt":"2024-07-31T05:00:11","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=59950"},"modified":"2025-09-28T08:42:51","modified_gmt":"2025-09-28T08:42:51","slug":"puma-hoops-takes-over-our-puma-house-in-paris","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-hoops-takes-over-our-puma-house-in-paris\/","title":{"rendered":"PUMA Hoops s'empare de notre PUMA House \u00e0 Paris"},"content":{"rendered":"\n
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\n Home<\/a>\/\n Sports<\/a>\/\n PUMA Hoops takes over our PUMA House in Paris\n <\/div>\n<\/div>\n
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Celebrating Hoops Day at PUMA House in Paris<\/h1>\n
Where A Game-Changing Partnership launched and Global Basketball Stars took over PUMA House<\/div>\n
31 juillet 2024 <\/div>\n\n
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The PUMA House was buzzing with basketball energy as PUMA Hoops took the stage for Hoops Day in Paris to announce a groundbreaking partnership with design visionary and cultural icon, Salehe Bembury. Known for his unmatched style and deep ties to basketball culture, Bembury is set to propel PUMA Hoops to new heights in both performance and culture.<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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A Visionary Joins the Team<\/span>

PUMA Hoops is thrilled to welcome Salehe Bembury, whose innovative designs have revolutionized sneaker culture. From catwalks to celebrities and athletes worldwide, Bembury\u2019s progressive designs have challenged conventions and set new trends. Now, he brings his vision to PUMA, focusing on our fastest-growing segment \u2013 basketball.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cMy designs are a platform for storytelling and cultivating community; an opportunity to breathe new meaning into a product. As a 90\u2019s kid from New York City, I\u2019ve played basketball my whole life and have a deep history, emotion, and nostalgia for the sport. I\u2019m excited to leverage this collaboration as a catalyst to introduce an untold side of me and engage a new community.\u201d
shares Bembury<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Elevating Basketball Culture<\/span>

Bembury will design PUMA\u2019s next signature silhouette, help recruit the next signature athlete, and create a new look and feel within basketball. With a diverse roster that includes LaMelo Ball, Breanna Stewart, and Flau\u2019Jae Johnson, PUMA Hoops is already known for its disruptive product designs. Bembury\u2019s arrival will elevate this unique culture-first storytelling even further, challenging the conventions of performance and signature basketball.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cToday\u2019s game is as much about performance as it is about culture. Salehe has had unrivaled success in bringing to life the intersection of sport, culture, and fashion through product design and storytelling. This partnership will bring game-changing newness and excitement to basketball athletes, consumers, and culture \u2013 both on and off the court.\u201d
Max Staiger, Global Head of Basketball for PUMA<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Bricks Got All the Tricks: The Unbelievable Cross-Pool Shot<\/span>

It\u2019s heating up in Paris, and Chris Brickley is bringing the fire with an insane trick shot at the PUMA House. The NBA skills coach made his mark by draining an unbelievable cross-pool trick shot from three stories up, launching a basketball from the balcony of the athlete\u2019s lounge over the swimming pool and into a tiny hoop.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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View this post on Instagram<\/div>\n<\/div>\n
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<\/div>\n<\/div>\n\u00a0\nA post shared by Chris Joseph Brickley (@cbrickley603)\n<\/div>\n<\/blockquote>\n\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Together with fellow hoopers from around the world, Brickley took over the court at the PUMA House in Paris, celebrating all things PUMA Basketball.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n
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Follow @Puma and @PumaHoops to stay tuned for more incredible trick shots and updates!<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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View this post on Instagram<\/div><\/div>
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A post shared by PUMA Basketball (@pumahoops)<\/a><\/p><\/div><\/blockquote>