{"id":59722,"date":"2024-07-24T12:00:20","date_gmt":"2024-07-24T10:00:20","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=59722"},"modified":"2025-11-20T08:44:59","modified_gmt":"2025-11-20T08:44:59","slug":"puma-refibre-takes-over-new-york-city","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-refibre-takes-over-new-york-city\/","title":{"rendered":"PUMA RE:FIBRE S'EMPARER DE NEW YORK"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/corporate\/\">Corporate<\/a>\/\n        PUMA RE:FIBRE S'EMPARE DE NEW YORK\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/RE-FIBRE-NYC-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-refibre-takes-over-new-york-city\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >RE:FIBRE PREND POSSESSION DE LA VILLE DE NEW YORK<\/h1>\n        <div class=\"articleintro\" >Un week-end plein d'upcycling, d'excitation et de broderie<\/div>\n        <div class=\"date\">24 juillet 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA RE:FIBRE TAKES OVER NEW YORK&quot;, \"text\": &quot;This year, we hit a major milestone by upscaling our textile-to-textile recycling program RE:FIBRE, producing millions of PUMA replica football jerseys for 35 clubs, including Euro and Copa Am\\u00e9rica teams.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-refibre-takes-over-new-york-city\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-refibre-takes-over-new-york-city\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-refibre-takes-over-new-york-city\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Cette ann\u00e9e, nous avons franchi une \u00e9tape importante en d\u00e9veloppant notre programme de recyclage de textile \u00e0 textile RE:FIBRE, produisant des millions de maillots de football PUMA pour 35 clubs, y compris les \u00e9quipes de l'Euro et de la Copa Am\u00e9rica. Tous ces maillots sont fabriqu\u00e9s \u00e0 partir de 100% de mat\u00e9riaux recycl\u00e9s, dont au moins 75% proviennent de d\u00e9chets textiles.<\/span><br><strong class=\"textStyle_description\">Pour f\u00eater cela, nous avons organis\u00e9 un week-end de festivit\u00e9s dans notre magasin phare de New York, co\u00efncidant avec la sortie des kits domicile de l'AC Milan et de Manchester City et leur prochain match \u00e0 New York. Les fans de PUMA, de l'AC Milan et de Manchester City se sont rassembl\u00e9s pour c\u00e9l\u00e9brer nos r\u00e9alisations RE:FIBRE. Plongez dans l'article complet pour conna\u00eetre tous les d\u00e9tails et voir comment nous avons envahi la grande pomme !<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\ud83c\udfac Check out the RECAP \ud83d\udc47<\/span><br><br>\u00a0<br><br><iframe class=\"instagram-media instagram-media-rendered\" id=\"instagram-embed-0\" src=\"https:\/\/www.instagram.com\/reel\/C9xa7sEubpx\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.puma-catchup.com&amp;rp=%2Fwp-admin%2Fpost.php%3Fpost%3D59722%26action%3Dedit#%7B%22ci%22%3A0%2C%22os%22%3A3930.800000000745%7D\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"1005\" data-instgrm-payload-id=\"instagram-media-payload-0\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\"><\/iframe><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><span class=\"textStyle_intro\">2 maillots de match. 2 l\u00e9gendes. 100 badges<\/span><br><br>Samedi, nous avons surpris les 50 premiers clients qui ont achet\u00e9 le nouveau kit RE:FIBRE AC Milan ou Man City avec une <strong>badge en \u00e9dition limit\u00e9e<\/strong>, Le maillot, recycl\u00e9 \u00e0 partir de maillots port\u00e9s par les <strong>Jack Grealish et Christian Pulisic<\/strong>. Ces badges sont <strong>r\u00e9alis\u00e9e par notre Voix d'une g\u00e9n\u00e9ration RE:Andrew Burgess,<\/strong> et ont \u00e9t\u00e9 emball\u00e9s dans une bo\u00eete cadeau comprenant une plaque indiquant le num\u00e9ro de lot et les d\u00e9tails du jeu, ce qui fait d'eux des objets d'une qualit\u00e9 exceptionnelle. <strong>une pi\u00e8ce de collection unique<\/strong>.<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-9\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4?_=9\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4<\/a><\/video><\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><blockquote><span style=\"white-space-collapse: preserve;\">\u201cNon seulement c'est une pi\u00e8ce cool, mais savoir exactement d'o\u00f9 elle vient, o\u00f9 elle se trouvait sur le maillot. Ce n'est pas tout, c'est aussi l'id\u00e9e qu'on s'en fait, de savoir dans quel match il a \u00e9t\u00e9 jou\u00e9 et par qui. C'est formidable. C'est du beau travail. C'est un tout autre niveau d'interaction avec les fans. Merci \u00e0 PUMA et \u00e0 l'AC Milan.\u201d<\/span><\/blockquote><strong class=\"textStyle_description\">Membre de l'AC Milan Club NYC qui est venu au magasin pour obtenir l'un des lots limit\u00e9s.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/RE-FIBRE-AC-MILAN-BATCH.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/RE-FIBRE-MANCITY-BATCH-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Notre artiste de l'upcycling et porte-parole d'une g\u00e9n\u00e9ration RE, Andrew Burgess, nous a rejoints sur place, produisant en direct ses badges dans la vitrine du magasin phare, attirant ainsi l'attention de la foule de la 5e avenue de New York.<\/strong><br><br><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-10\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4?_=10\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4<\/a><\/video><\/div><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><span class=\"textStyle_intro\">Recycler votre style sportif<\/span><br><br>Le dimanche, nous avons organis\u00e9 <strong>trois ateliers exclusifs d'une heure<\/strong> dirig\u00e9 par Andrew Burgess. Les costumiers se sont inscrits selon le principe du premier arriv\u00e9, premier servi, et chaque atelier a affich\u00e9 complet. Les participants ont pr\u00e9sent\u00e9 leurs <strong>comp\u00e9tences en couture<\/strong> ou l<strong>gagn\u00e9 \u00e0 partir de z\u00e9ro comment coudre<\/strong> a <strong>chemise personnalis\u00e9e<\/strong> ou un <strong>sac fourre-tout recycl\u00e9<\/strong> d'un maillot.<br><br>Tous les t-shirts et maillots utilis\u00e9s pour fabriquer les chemises et les sacs fourre-tout personnalis\u00e9s sont d'origine.\u00a0<strong>\u00e0 partir de vieux maillots ou de stocks morts<\/strong>.<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-11\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4?_=11\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4<\/a><\/video><\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-12\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4?_=12\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4<\/a><\/video><\/div>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div >Autres influenceurs <strong>Bryan Joel<\/strong> et <strong>Charles Etoroma<\/strong> a rejoint les ateliers d'Andrews et a ajout\u00e9 une nouvelle touche cr\u00e9ative \u00e0 l'exp\u00e9rience.<br><br>Nos participants, des personnes de <strong>tous les \u00e2ges<\/strong>des petits-fils aux grands-m\u00e8res - ont \u00e9t\u00e9 <strong>si enthousiaste \u00e0 l'id\u00e9e d'acqu\u00e9rir de nouvelles comp\u00e9tences<\/strong> et <strong>emporter leurs objets faits \u00e0 la main<\/strong>. Un grand nombre de participants <strong>qui n'avait jamais cousu auparavant<\/strong> La marque a quitt\u00e9 le magasin phare de New York en emportant non seulement des <strong>leur premier projet de bricolage<\/strong> mais aussi avec <strong>Les jeunes ont acquis de nouvelles connaissances sur la mani\u00e8re de faire durer leurs v\u00eatements plus longtemps.<\/strong><br><\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-13\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4?_=13\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4<\/a><\/video><\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Le week-end a \u00e9t\u00e9 couronn\u00e9 de succ\u00e8s, le magasin phare de New York d\u00e9bordant d'\u00e9nergie, de cr\u00e9ativit\u00e9 et de nouvelles connaissances en mati\u00e8re de durabilit\u00e9 et de circularit\u00e9.<br><br><span class=\"textStyle_intro\">Bravo \u00e0 l'\u00e9quipe PUMA de NYC \ud83d\udc08\u200d\u2b1b\ud83d\uddfd !<\/span><br><span class=\"textStyle_intro\"><\/span><br><span class=\"textStyle_intro\">Parce qu'il n'y en a qu'un seul pour toujours. Rendons-le MEILLEUR !<\/span><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>RE:FIBRE<\/h2><p>Le programme RE:FIBRE utilise les d\u00e9chets de polyester provenant des chutes de fabrication, des produits d\u00e9fectueux et des v\u00eatements usag\u00e9s pour cr\u00e9er de nouveaux textiles. Cette initiative vise \u00e0 r\u00e9duire les d\u00e9chets textiles, \u00e0 \u00e9viter la mise en d\u00e9charge des d\u00e9chets de polyester et \u00e0 r\u00e9duire la d\u00e9pendance \u00e0 l'\u00e9gard des bouteilles en plastique pour la production de polyester recycl\u00e9.<\/p><br><p>En nous appuyant sur les 46 000 maillots RE:FIBRE produits en 2023, nous explorons actuellement des techniques de recyclage diversifi\u00e9es, telles que le recyclage thermom\u00e9canique et chimique, afin d'accro\u00eetre consid\u00e9rablement notre capacit\u00e9 \u00e0 recycler les d\u00e9chets textiles.<\/p><br><p><a href=\"https:\/\/foreverbetter.com\/en\/circularity\/refibre\" target=\"_blank\" rel=\"noopener\"><strong>\ud83d\udc49 En savoir plus sur RE:FIBRE !<\/strong><\/a><\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>R\u00e9aliser les r\u00eaves des fans de l'AC Milan<\/h2><p><iframe loading=\"lazy\" title=\"RE-FIBRE Lots II\" src=\"https:\/\/www.youtube.com\/embed\/7YW0FaTQlj0\" width=\"300\" height=\"763\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Le recyclage, c'est amusant !<\/h2><p><iframe loading=\"lazy\" title=\"Atelier RE-FIBRE II\" src=\"https:\/\/www.youtube.com\/embed\/xK_8RR7M854\" width=\"300\" height=\"763\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir ce message sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by andrew (@wandythemaker)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Plus de nouvelles<\/h2>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/forever-better-week-puma-hq-recap\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"57533\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/05\/Puma_Behind-the-Factory_image_0098_low-res.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>UNE SEMAINE D\u00c9DI\u00c9E AU D\u00c9VELOPPEMENT DURABLE<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tEn avril, l'engagement de PUMA en faveur du d\u00e9veloppement durable est all\u00e9 au-del\u00e0 du dialogue avec les parties prenantes au si\u00e8ge de la soci\u00e9t\u00e9. Au cours de la conf\u00e9rence FOREVER. BETTER. WEEK, une s\u00e9rie d'\u00e9v\u00e9nements a permis d'impliquer les employ\u00e9s de PUMA et de mettre l'accent sur les initiatives de d\u00e9veloppement durable. Au cours de cette semaine d\u00e9di\u00e9e, les Voices of RE:GENERATION Aishwarya Sharma, Jade Roche, Luke Jaque-Rodney et Andrew Burgess ont visit\u00e9 Herzogenaurach et ont partag\u00e9 des id\u00e9es passionnantes, des plats d\u00e9licieux, des comp\u00e9tences en mati\u00e8re de recyclage et des connaissances pr\u00e9cieuses.\nSi vous avez manqu\u00e9 l'un de ces \u00e9v\u00e9nements ou si vous souhaitez les revivre, faites d\u00e9filer vers le bas pour regarder les vid\u00e9os de FOREVER. BETTER. WEEK.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/forever-better-week-puma-hq-recap\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/pumas-2023-journey-to-be-forever-better\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"55500\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Final-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>Le parcours de PUMA pour \u00eatre FOREVER. BETTER.<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tEn 2023, la d\u00e9marche FOREVER. BETTER. de PUMA a pris de l'ampleur. Dans le cadre du projet RE:SUEDE, nous avons transform\u00e9 une version exp\u00e9rimentale de nos embl\u00e9matiques baskets SUEDE en compost dans des conditions industrielles sp\u00e9cifiques. Gr\u00e2ce \u00e0 RE:FIBRE, nous avons pr\u00e9sent\u00e9 le processus de transformation de vieux textiles en nouveaux textiles et gr\u00e2ce \u00e0 notre initiative Voices of a RE:GENERATION, de jeunes acteurs du changement ont continu\u00e9 \u00e0 nous mettre au d\u00e9fi de faire MIEUX.\nJetez un coup d'\u0153il \u00e0 ce que PUMA a fait en 2023 :\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/pumas-2023-journey-to-be-forever-better\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, nous avons franchi une \u00e9tape importante en d\u00e9veloppant notre programme de recyclage de textile \u00e0 textile RE:FIBRE, produisant des millions de maillots de football PUMA pour 35 clubs, y compris les \u00e9quipes de l'Euro et de la Copa Am\u00e9rica.<\/p>","protected":false},"author":4,"featured_media":59724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":15724,"meta-headline":"RE:FIBRE TAKES OVER NEW YORK CITY","footnotes":""},"categories":[6],"class_list":["post-59722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":59722,"post_author":"4","post_date":"2024-07-24 12:00:20","post_date_gmt":"2024-07-24 10:00:20","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":59724},\"headline\":\"RE:FIBRE TAKES OVER NEW YORK CITY\",\"content\":\"A weekend full of upcycling, excitement and embroidery\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;This year, we hit a major milestone by upscaling our textile-to-textile recycling program RE:FIBRE, producing millions of PUMA replica football jerseys for 35 clubs, including Euro and Copa Am\\u0026eacute;rica teams. All these jerseys are made from 100% recycled materials, with at least 75% sourced from textile waste.\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;To celebrate, we hosted a weekend of festivities at our New York flagship store, coinciding with the release of the AC Milan and Manchester City home kits and their upcoming match in New York City. Fans of PUMA, AC Milan, and Manchester City came together to celebrate our RE:FIBRE achievements. Dive into the full article to catch all the details and see how we took over the big apple!\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\ud83c\udfac Check out the RECAP \ud83d\udc47\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe class=\\u0026quot;instagram-media instagram-media-rendered\\u0026quot; id=\\u0026quot;instagram-embed-0\\u0026quot; src=\\u0026quot;https:\/\/www.instagram.com\/reel\/C9xa7sEubpx\/embed\/captioned\/?cr=1\\u0026amp;amp;v=14\\u0026amp;amp;wp=540\\u0026amp;amp;rd=https%3A%2F%2Fwww.puma-catchup.com\\u0026amp;amp;rp=%2Fwp-admin%2Fpost.php%3Fpost%3D59722%26action%3Dedit#%7B%22ci%22%3A0%2C%22os%22%3A3930.800000000745%7D\\u0026quot; allowtransparency=\\u0026quot;true\\u0026quot; allowfullscreen=\\u0026quot;true\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; height=\\u0026quot;1005\\u0026quot; data-instgrm-payload-id=\\u0026quot;instagram-media-payload-0\\u0026quot; scrolling=\\u0026quot;no\\u0026quot; style=\\u0026quot;background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2 match jerseys. 2 legends. 100 badges\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;On Saturday, we surprised the first 50 customers to purchase the new RE:FIBRE AC Milan or Man City replica kit with a \\u0026lt;strong\\u0026gt;limited edition badge\\u0026lt;\/strong\\u0026gt;, upcycled from jerseys worn by \\u0026lt;strong\\u0026gt;Jack Grealish and Christian Pulisic\\u0026lt;\/strong\\u0026gt;. These badges are \\u0026lt;strong\\u0026gt;handmade by our Voice of A RE:Generation, Andrew Burgess,\\u0026lt;\/strong\\u0026gt; and were packaged in a gift box including a plate indicating the batch number and game details, making them \\u0026lt;strong\\u0026gt;a one of a kind collectors item\\u0026lt;\/strong\\u0026gt;.\",\"contentRight\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-9\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4?_=9\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;blockquote\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;\\u0026ldquo;Not only is it a cool piece, but to know exactly where it came from, where on the jersey it was. Not only that, but just the thought that went into and putting in what match it was in and by who. This is great. Great work done. This is a whole different level of interaction with the fans. Thank you PUMA, thank you AC Milan.\\u0026rdquo;\\u0026lt;\/span\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Member of the AC Milan Club NYC who came to the store to get one of the limited batches.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":59726},{\"id\":59727}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Our upcycling artist and Voice of a RE:Generation, Andrew Burgess, joined us on site, live producing his badges in the flagship store window, attracting the attention of the New York City 5th Avenue crowds.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-10\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4?_=10\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Upcycle Your Sportstyle\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;On Sunday, we held \\u0026lt;strong\\u0026gt;three exclusive 1-hour workshops\\u0026lt;\/strong\\u0026gt; run by Andrew Burgess. Costumers signed up on a first-come, first-served basis, and each workshop was completely booked out. Participants showcased their \\u0026lt;strong\\u0026gt;sewing skills\\u0026lt;\/strong\\u0026gt; or l\\u0026lt;strong\\u0026gt;earned from scratch how to sew\\u0026lt;\/strong\\u0026gt; a \\u0026lt;strong\\u0026gt;customized shirt\\u0026lt;\/strong\\u0026gt; or an \\u0026lt;strong\\u0026gt;upcycled tote bag\\u0026lt;\/strong\\u0026gt; from a jersey.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;All the t-shirts and jerseys used to make the customized shirts and tote bags came\\u0026nbsp;\\u0026lt;strong\\u0026gt;from old jerseys or dead stock\\u0026lt;\/strong\\u0026gt;.\",\"contentRight\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-11\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4?_=11\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-12\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4?_=12\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"contentRight\":\"Fellow influencers \\u0026lt;strong\\u0026gt;Bryan Joel\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Charles Etoroma\\u0026lt;\/strong\\u0026gt; joined Andrews workshops, and added a new creative twist to the experience.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Our participants, people of \\u0026lt;strong\\u0026gt;all ages\\u0026lt;\/strong\\u0026gt;\\u0026mdash;from grandsons to grandmas\\u0026mdash; were \\u0026lt;strong\\u0026gt;so excited to learn new skills\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;take their handmade items with them\\u0026lt;\/strong\\u0026gt;. A lot of the participants \\u0026lt;strong\\u0026gt;who had never sewn before\\u0026lt;\/strong\\u0026gt; left the New York Flagship store with not just \\u0026lt;strong\\u0026gt;their first DIY project\\u0026lt;\/strong\\u0026gt; but also with \\u0026lt;strong\\u0026gt;newfound knowledge on how to make their clothing last longer.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-13\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4?_=13\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The weekend was a great success, with the New York Flagship Store buzzing with energy, creativity, and new knowledge about sustainability and circularity.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Well done, Team PUMA in NYC \ud83d\udc08\\u0026zwj;\u2b1b\ud83d\uddfd!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Because there is only one FOREVER. Let\\u0026rsquo;s make it BETTER!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;RE:FIBRE\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;The RE:FIBRE programme uses polyester waste from factory off-cuts, faulty goods, and pre-loved clothing to create new textiles. This initiative aims to reduce textile waste, prevent polyester waste from going to landfill, and reduce reliance on plastic bottles for producing recycled polyester.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Building on the 46,000 RE:FIBRE jerseys produced in 2023, we are now exploring diversified recycling techniques, such as thermo-mechanical and chemical recycling, to significantly increase our capacity to recycle textile waste.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/circularity\/refibre\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83d\udc49 Learn more about RE:FIBRE!\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Making AC Milan Fans dreams come true\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;RE-FIBRE Batches II\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/7YW0FaTQlj0\\u0026quot; width=\\u0026quot;300\\u0026quot; height=\\u0026quot;763\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Upcycling is FUN!\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;RE-FIBRE Workshop II\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/xK_8RR7M854\\u0026quot; width=\\u0026quot;300\\u0026quot; height=\\u0026quot;763\\u0026quot; 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by andrew (@wandythemaker)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"More News\",\"className\":\"\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":57533},{\"id\":55500}],\"numArticles\":2,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA RE:FIBRE TAKES OVER NEW YORK","post_excerpt":"This year, we hit a major milestone by upscaling our textile-to-textile recycling program RE:FIBRE, producing millions of PUMA replica football jerseys for 35 clubs, including Euro and Copa Am\u00e9rica teams.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-refibre-takes-over-new-york-city","to_ping":"","pinged":"","post_modified":"2025-11-20 08:44:59","post_modified_gmt":"2025-11-20 08:44:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=59722","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":59722,"author":"4","date":"2024-07-24 12:00:20","date_gmt":"2024-07-24 10:00:20","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":59724},\"headline\":\"RE:FIBRE TAKES OVER NEW YORK CITY\",\"content\":\"A weekend full of upcycling, excitement and embroidery\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;This year, we hit a major milestone by upscaling our textile-to-textile recycling program RE:FIBRE, producing millions of PUMA replica football jerseys for 35 clubs, including Euro and Copa Am\\u0026eacute;rica teams. All these jerseys are made from 100% recycled materials, with at least 75% sourced from textile waste.\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;To celebrate, we hosted a weekend of festivities at our New York flagship store, coinciding with the release of the AC Milan and Manchester City home kits and their upcoming match in New York City. Fans of PUMA, AC Milan, and Manchester City came together to celebrate our RE:FIBRE achievements. Dive into the full article to catch all the details and see how we took over the big apple!\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\ud83c\udfac Check out the RECAP \ud83d\udc47\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe class=\\u0026quot;instagram-media instagram-media-rendered\\u0026quot; id=\\u0026quot;instagram-embed-0\\u0026quot; src=\\u0026quot;https:\/\/www.instagram.com\/reel\/C9xa7sEubpx\/embed\/captioned\/?cr=1\\u0026amp;amp;v=14\\u0026amp;amp;wp=540\\u0026amp;amp;rd=https%3A%2F%2Fwww.puma-catchup.com\\u0026amp;amp;rp=%2Fwp-admin%2Fpost.php%3Fpost%3D59722%26action%3Dedit#%7B%22ci%22%3A0%2C%22os%22%3A3930.800000000745%7D\\u0026quot; allowtransparency=\\u0026quot;true\\u0026quot; allowfullscreen=\\u0026quot;true\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; height=\\u0026quot;1005\\u0026quot; data-instgrm-payload-id=\\u0026quot;instagram-media-payload-0\\u0026quot; scrolling=\\u0026quot;no\\u0026quot; style=\\u0026quot;background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2 match jerseys. 2 legends. 100 badges\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;On Saturday, we surprised the first 50 customers to purchase the new RE:FIBRE AC Milan or Man City replica kit with a \\u0026lt;strong\\u0026gt;limited edition badge\\u0026lt;\/strong\\u0026gt;, upcycled from jerseys worn by \\u0026lt;strong\\u0026gt;Jack Grealish and Christian Pulisic\\u0026lt;\/strong\\u0026gt;. These badges are \\u0026lt;strong\\u0026gt;handmade by our Voice of A RE:Generation, Andrew Burgess,\\u0026lt;\/strong\\u0026gt; and were packaged in a gift box including a plate indicating the batch number and game details, making them \\u0026lt;strong\\u0026gt;a one of a kind collectors item\\u0026lt;\/strong\\u0026gt;.\",\"contentRight\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-9\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4?_=9\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;blockquote\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;\\u0026ldquo;Not only is it a cool piece, but to know exactly where it came from, where on the jersey it was. Not only that, but just the thought that went into and putting in what match it was in and by who. This is great. Great work done. This is a whole different level of interaction with the fans. Thank you PUMA, thank you AC Milan.\\u0026rdquo;\\u0026lt;\/span\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Member of the AC Milan Club NYC who came to the store to get one of the limited batches.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":59726},{\"id\":59727}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Our upcycling artist and Voice of a RE:Generation, Andrew Burgess, joined us on site, live producing his badges in the flagship store window, attracting the attention of the New York City 5th Avenue crowds.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-10\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4?_=10\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Upcycle Your Sportstyle\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;On Sunday, we held \\u0026lt;strong\\u0026gt;three exclusive 1-hour workshops\\u0026lt;\/strong\\u0026gt; run by Andrew Burgess. Costumers signed up on a first-come, first-served basis, and each workshop was completely booked out. Participants showcased their \\u0026lt;strong\\u0026gt;sewing skills\\u0026lt;\/strong\\u0026gt; or l\\u0026lt;strong\\u0026gt;earned from scratch how to sew\\u0026lt;\/strong\\u0026gt; a \\u0026lt;strong\\u0026gt;customized shirt\\u0026lt;\/strong\\u0026gt; or an \\u0026lt;strong\\u0026gt;upcycled tote bag\\u0026lt;\/strong\\u0026gt; from a jersey.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;All the t-shirts and jerseys used to make the customized shirts and tote bags came\\u0026nbsp;\\u0026lt;strong\\u0026gt;from old jerseys or dead stock\\u0026lt;\/strong\\u0026gt;.\",\"contentRight\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-11\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4?_=11\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-12\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4?_=12\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"contentRight\":\"Fellow influencers \\u0026lt;strong\\u0026gt;Bryan Joel\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Charles Etoroma\\u0026lt;\/strong\\u0026gt; joined Andrews workshops, and added a new creative twist to the experience.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Our participants, people of \\u0026lt;strong\\u0026gt;all ages\\u0026lt;\/strong\\u0026gt;\\u0026mdash;from grandsons to grandmas\\u0026mdash; were \\u0026lt;strong\\u0026gt;so excited to learn new skills\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;take their handmade items with them\\u0026lt;\/strong\\u0026gt;. A lot of the participants \\u0026lt;strong\\u0026gt;who had never sewn before\\u0026lt;\/strong\\u0026gt; left the New York Flagship store with not just \\u0026lt;strong\\u0026gt;their first DIY project\\u0026lt;\/strong\\u0026gt; but also with \\u0026lt;strong\\u0026gt;newfound knowledge on how to make their clothing last longer.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-13\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4?_=13\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The weekend was a great success, with the New York Flagship Store buzzing with energy, creativity, and new knowledge about sustainability and circularity.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Well done, Team PUMA in NYC \ud83d\udc08\\u0026zwj;\u2b1b\ud83d\uddfd!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Because there is only one FOREVER. Let\\u0026rsquo;s make it BETTER!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;RE:FIBRE\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;The RE:FIBRE programme uses polyester waste from factory off-cuts, faulty goods, and pre-loved clothing to create new textiles. This initiative aims to reduce textile waste, prevent polyester waste from going to landfill, and reduce reliance on plastic bottles for producing recycled polyester.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Building on the 46,000 RE:FIBRE jerseys produced in 2023, we are now exploring diversified recycling techniques, such as thermo-mechanical and chemical recycling, to significantly increase our capacity to recycle textile waste.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/circularity\/refibre\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83d\udc49 Learn more about 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\\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by andrew (@wandythemaker)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script 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