{"id":58391,"date":"2024-06-21T15:47:08","date_gmt":"2024-06-21T13:47:08","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=58391"},"modified":"2025-10-27T20:35:29","modified_gmt":"2025-10-27T20:35:29","slug":"puma-morocco-flagship-store-grand-opening","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-morocco-flagship-store-grand-opening\/","title":{"rendered":"Inauguration de la boutique phare de PUMA au Maroc"},"content":{"rendered":"\n
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\n Home<\/a>\/\n Corporate<\/a>\/\n PUMA Morocco Flagship Store Grand Opening\n <\/div>\n<\/div>\n
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Flagship Store Grand Opening in Morocco<\/h1>\n
PUMA opens the biggest flagship store in Africa. What a remarkable event for the MENA region!<\/div>\n
21 juin 2024 <\/div>\n\n
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In the end of May we opened our biggest PUMA Flagship Store in Africa to date. The store is located in Rabat, the capital city of Morocco, with a total sales area of approximately 385 sqm. It offers a wide range of products, starting from different sport equipment to fashion accessories for all genders and ages. Take a look inside!<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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PUMA and Africa have always had a special relationship. The opening of this new flagship store in Rabat symbolizes the spirit of renewal that we feel particularly in Morocco. We are delighted to take this significant step in collaboration with our partner Planet Sport.
Johan Kuhlo, Managing Director EEMEA Distribution<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n
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Visitors can explore cutting-edge innovations<\/strong>, spanning performance-oriented sports gear and lifestyle collections.<\/strong> These offerings include exclusive partnerships with our ambassadors like Rihanna<\/strong>, as well as collaborations with trendy brands such as Vogue, and Ferrari.<\/strong> In addition to its latest innovations and exclusive collaborations, the flagship store is distinguished by its captivating localized wall paintings.<\/strong>

The PUMA team celebrated the inauguration by inviting 60 exclusive guests, including the PUMA football player Oussama Targhalline<\/strong>, influencers like Mounia Senhaji <\/strong>& Fatima Zahra Akif<\/strong> and the well-known designer, Selmane Diouri<\/strong>.

At the PUMA Agdal store opening, guests were treated to an unforgettable experience. Immersive activities included Apple Pro Vision displays<\/strong>, a 360-degree photobooth<\/strong>, and a lively DJ animation infused with Gnaoua music<\/strong>. The terrace featured a Palermo corner<\/strong> embellished with Moroccan cultural items, where visitors could enjoy a Moroccan tea<\/strong> experience and the healthy catering, with a distinct local touch<\/strong>. Against the backdrop of a press wall, the event celebrated the fusion of PUMA\u2019s modernity with the rich traditions of the hosting city.

This new flagship store opening underlines PUMAs commitment to Morocco and Africa.<\/strong>
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#FOREVER.MOROCCO.<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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How to lace your future boots<\/a><\/h4>\n
\n A perfect fit is what pays off on the pitch when it comes to the perfect football boot. With our NETFIT technology that we applied to the PUMA FUTURE it is no longer about the perfect boot, but about the perfect lacing.\n\u00a0\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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PUMA’s BVB Jersey paralyzes fan shop<\/a><\/h4>\n
\n BVB fans go wild after their team\u2019s stellar 5: 0 performance, \u201cbreaking\u201d the BVB online shop. PUMA had exactly 9009 special BVB jerseys made, but the whole lot was gone after two and a half hours.\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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Yes, you can put your sneakers in the washer!<\/a><\/h4>\n
\n We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That\u2019s when the question comes up: Washer yes or no?\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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F1 Champion Lewis Hamilton speaks out as part of PUMA\u2019s \u201cOnly See Great\u201d campaign<\/a><\/h4>\n
\n We have talked with seven-time Formula 1 World Champion Lewis Hamilton, about his vision of greatness in sports and in life, as part of our \u201cONLY SEE GREAT\u201d campaign. Accompanying the campaign, PUMA designed the special edition race boot Speedcat Pro Spectra for Lewis Hamilton in the emblematic colors of the campaign.\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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PUMA\u2019s LQD CELL technology boosts your workouts<\/a><\/h4>\n
\n Shock-absorbing, soft and stable as hell: that\u2019s PUMA\u2019s LQD CELL Technology.\nThe 90\u2019s cushioning system got a reboot earlier this year in\u00a0PUMA\u2019s new technology platform. Now, LQD CELL also revamps our training shoes!\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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PUMA launches a brand-new technology platform and its first augmented reality shoe<\/a><\/h4>\n
\n Shoes just made for walking \u2013 that was yesterday. Not only can you wear PUMA\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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PUMA Golf has got you covered<\/a><\/h4>\n
\n Orlando, Florida is about theme parks, palm trees and golf! Especially in the beginning of each year: Every January, the Professional Golfers\u2019 Association (PGA) Show, the industry\u2019s largest trade show, is held in Orlando.\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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Forever Better Packaging<\/a><\/h4>\n
\n The shoeboxes you see in our stores today look the same as they always have, red, green or black, but now they have a secret: They use significantly less cardboard than they did before.\nAs part of its 10FOR25 targets, PUMA is looking at the environmental footprint of the company as a whole and aims to embed sustainability into all of our products to make a positive impact at scale. Better packaging is part of that journey.\n\u201cWe took a holistic look at the design of our shoeboxes, and we realized that we were using too much material,\u201d said Jordan Eichenberger, Head of Labelling and Packaging at PUMA Group Sourcing.\nJordan and his team started a redesign of the boxes and looked for ways to reduce the amount of material used, while keeping the boxes just as sturdy as before.\nBy using less material in our shoeboxes, we save 2800 tonnes of cardboard per year. If we consider that it takes about 12 trees for a tonne of cardboard, reducing the weight of the shoe boxes has saved 33600 trees \u2013 more trees than in New York\u2019s Central Park.\nBut we are even going one step further, as the cardboard boxes are made of more than 95 % (by weight) recycled cardboard.\nAs a part of our 10FOR25 strategy, we will also eliminate consumer-facing plastic bags from our owned and operated stores and, wherever possible, make our retail supplies more sustainable.\nOur consumer-facing plastic bags are already made of 80% recycled content but in 2021, we cut their use in half. To put it into numbers, that is 200 tonnes of plastic we did not use.\nBut we will not stop there. While we have already eliminated consumer-facing plastic bags from our owned and operated stores in countries such as China and India, we will stop using such plastic bags anywhere in the world by 2023.\nInstead, PUMA will only use recycled and FSC-certified paper bags in its stores, no matter whether you shop in Herzogenaurach, on Fifth Avenue or in Krasnoyarsk.\nThe switch to more sustainable alternatives for our shoppers wasn\u2019t without challenges, as Martina Lagler, Senior Teamhead Global Retail Business Development, explains.\n\u201cIn general, recycled paper is not as durable as plastic, so the development phase was quite a challenge and I am super happy that we are finally able to offer such a high-quality bag.\u00a0We also had to make sure to have the relevant documents in place to prove full traceability throughout the production supply chain of the material and its recycled content,\u201d Martina recalls.\nAnd there is more happening in our stores: Our customers who want to wrap their PUMA purchases for a special someone, will also receive a gift bag made of recycled and FSC-certified paper soon. The bags PUMA uses for shipping online orders will also be made with 100% recycled plastic and we found more sustainable alternatives for the hangers and shoe trees in our stores.\nOther packaging improvements may be less obvious to PUMA customers, as they are only used to keep our products dry and clean during transport. But the polyethylene bags that protect our apparel and accessories on their way to the store and in warehouses will also be made exclusively from recycled polyethylene by Spring\/Summer 2022. We also reduced the average thickness of these bags from 50 to 30 microns, a 60% reduction which once again saves 400 tonnes of material per year.\nWith all of these measures, we will take another step on our journey to make PUMA more sustainable and be FOREVER BETTER.\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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PUMA celebrated the Suede\u2019s 50th anniversary with 37 unique drops<\/a><\/h4>\n
\n *ok, 37, not 50. But we couldn\u2019t resist.\n50 years is an impressive age for a shoe. Especially, if it was and is a classic must-have for every generation over the past five decades.\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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Top athletes celebrate PUMA\u2019s new sprint spikes: evoSPEED TOKYO FUTURE & BRUSH<\/a><\/h4>\n
\n PUMA just released its most technical track spike in years, the evoSPEED TOKYO including the FUTURE & BRUSH versions. Only one week after launch, the new spikes were promoted by our athletes around the globe in a Forever Faster manner, with a total reach of 2.7 million on Instagram.\n\u00a0\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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Usain Bolt, a decade unbroken<\/a><\/h4>\n
\n Berlin, August 16, 2009: It is the day of the 100m finale of the Athletics World Championships and all eyes are on Lane 4, Usain Bolt\u2019s. For a few seconds, you could have heard a pin drop.\nThen, it takes no longer than 9.58 seconds for Usain to race into the history books and to become the fastest man in the world for at least the next 10 years.\n\n\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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PUMA drops first Selena Gomez \u201cStrong Girl\u201d Collection!<\/a><\/h4>\n
\n Singer, actress and PUMA ambassador Selena Gomez is not only one of the most talented artists, but also the strongest girl we know!\nFusing her power and voice with PUMA\u2019s heritage in sports and fashion, the two came up with the strongest collection we have seen so far: SG x PUMA Strong Girl!\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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What it takes to make vegan shoes<\/a><\/h4>\n
\n PUMA is steadily increasing its offer for people who lead\u00a0a vegan lifestyle and who want to avoid all kinds of animal products, not just in their food but also in their clothes. But what makes a vegan shoe vegan?\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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The secret of TRINOMIC<\/a><\/h4>\n
\n Future meets retro! In 1990, PUMA introduced its most advanced cushioning yet: TRINOMIC. Applied across a wide range and variety of shoes, this innovative technology was a hexagonal system in the sole that compressed and rebounded load.\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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Do you want to run faster?<\/a><\/h4>\n
\n Then just train like Usain Bolt. Have you ever wondered, how his workout routine works? Here, he shares his training tips with CATch Up.\nRead on, if you want to become faster.\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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K-POP<\/a><\/h4>\n
\n K-Pop fans, this one is for you! Korean band NCT 127 has joined the PUMA family as a new Asia Pacific Ambassador! NCT 127 is a well-known K-pop boy group that has gained great popularity among the younger generation (Gen Z and Gen Alpha) throughout the APAC region, including Japan, China, Singapore and Thailand.\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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HOLY MOL(L)Y<\/a><\/h4>\n
\n We are still amazed! PUMA athlete Molly Seidel ran a stunning race in the women\u2019s marathon at the Olympics GamesTMto secure the bronze medal in her third-ever marathon with a time of 2:27:46. \n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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What are our top players listening to?<\/a><\/h4>\n
\n Do you want to dribble, center and score goals like Sergio Ag\u00fcero, David Silva or Romelu Lukaku? PUMA Football may help you with that!\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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At 53, PUMA Football Player \u201cKing\u201d Kazu Miura became the oldest player in Japan\u2019s J.League<\/a><\/h4>\n
\n When Japanese player Kazuyoshi Miura played his first professional football game for Brazilian side Santos in 1986, Neymar Jr., Luis Su\u00e1rez and Antoine Griezmann had not yet been born. Yet on Wednesday, Miura, or \u201cKing\u201d Kazu as he is known by his fans, became the oldest player in Japan\u2019s top professional league at the age of 53 years old, 6 months and 28 days.\nBorn in 1967, Miura moved to Brazil at a young age and made his professional debut for Santos, the club where Neymar Jr. would also play his first \u201cBrasileir\u00e3o\u201d match 23 years later. His long career as a forward would take him to other clubs in Brazil but also to Italy, Croatia, Australia and his native Japan. He also became one of the top scorers of the Japanese national team, for which he made 89 appearances between 1990 and 2000 and scored 55 goals. He already set the record for the J.League\u2019s oldest goal scorer, when he scored in March 2017 at the age of 50 years old.\nFor 34 years, Miura has been a proud member of the PUMA family. His new record on Wednesday was also an opportunity for PUMA Japan show off the PUMA KING football boot with a special dedication stitched onto its leather: KAZU with a crown placed next to it and the Portuguese words \u201cBoa Sorte\u201d, meaning \u201cGood Luck\u201d, placed underneath.\n\n\n\u00a0\n\n\n\n\n\n\n\n\n\n\nView this post on Instagram\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u00a0\n#\u4e09\u6d66\u77e5\u826f #J1\u6700\u5e74\u9577\u51fa\u5834 #Congratulation #PUMA #PUMA\u30ad\u30f3\u30b0 #\u30d7\u30fc\u30de #\u30b9\u30d1\u30a4\u30af #\u30d5\u30c3\u30c8\u30dc\u30fc\u30eb #PUMAFOOTBALL @pumafootball_jp @pumajapan\nA post shared by \u30d7\u30fc\u30de \u30d5\u30c3\u30c8\u30dc\u30fc\u30eb (@pumafootball_jp) on Sep 23, 2020 at 5:30am PDT\n\n\n\n\u00a0\nIt may not be as simple to recover from a professional football game at the age of 53, compared to someone aged in their 20s, but King Kazu remains determined to keep on playing. His many fans thank him for it!\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n
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Pride Month at PUMA: Interview with professional golf athlete, social media influencer and advocate for LGBTQ+ rights, Tisha Alyn<\/a><\/h4>\n
\n Pro Golfer and PUMA Athlete Tisha Alyn shared her coming out story publicly a few years ago to give other people the courage to be themselves. Even today, Tisha describes her coming out as one of the most important days in her life. She is a strong advocate for LGBTQ+ rights and can be seen at many LGBTQ+ related events.\nCATch Up had the chance to interview the multi talent. We asked her about the positive changes for the queer community in golf in recent years, where more action is needed, and her personal experiences.\n\n <\/div>\n lire l’histoire<\/a>\n <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

\u00c0 la fin du mois de mai, nous avons ouvert notre plus grand magasin phare PUMA en Afrique \u00e0 ce jour. Le magasin est situ\u00e9 \u00e0 Rabat, la capitale du Maroc, et dispose d'une surface de vente totale d'environ 385 m\u00b2.<\/p>","protected":false},"author":21,"featured_media":58403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1653,"meta-headline":"Flagship Store Grand Opening in Morocco","footnotes":""},"categories":[6],"class_list":["post-58391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":58391,"post_author":"21","post_date":"2024-06-21 15:47:08","post_date_gmt":"2024-06-21 13:47:08","post_content":"\n\n\n\n\n\n\n\n\n\n","post_title":"PUMA Morocco Flagship Store Grand Opening","post_excerpt":"In the end of May we opened our biggest PUMA Flagship Store in Africa to date. The store is located in Rabat, the capital city of Morocco, with a total sales area of approximately 385 sqm.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-morocco-flagship-store-grand-opening","to_ping":"","pinged":"","post_modified":"2025-10-27 20:35:29","post_modified_gmt":"2025-10-27 20:35:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=58391","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":58391,"author":"21","date":"2024-06-21 15:47:08","date_gmt":"2024-06-21 13:47:08","content":"\n\n\n\n\n\n\n\n\n\n","title":"Inauguration de la boutique phare de PUMA au Maroc","excerpt":"\u00c0 la fin du mois de mai, nous avons ouvert notre plus grand magasin phare PUMA en Afrique \u00e0 ce jour. Le magasin est situ\u00e9 \u00e0 Rabat, la capitale du Maroc, et dispose d'une surface de vente totale d'environ 385 m\u00b2.","status":"publish","password":"","name":"puma-maroc-ouverture-d'un-magasin-phare","modified":"2025-10-27 20:35:29","modified_gmt":"2025-10-27 20:35:29","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"21 juin 2024 \u00e0 13:47","date_local":"21 juin 2024","time_local":"13:47","slug":"puma-morocco-flagship-store-grand-opening","url":"https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-morocco-flagship-store-grand-opening\/","featured_image":{"width":1140,"height":640,"file":"2024\/06\/Header-Morocco-Flagship-Store-Opening.png","filesize":374918,"sizes":{"medium":{"file":"Header-Morocco-Flagship-Store-Opening-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":39726},"large":{"file":"Header-Morocco-Flagship-Store-Opening-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":349538},"thumbnail":{"file":"Header-Morocco-Flagship-Store-Opening-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":19800},"medium_large":{"file":"Header-Morocco-Flagship-Store-Opening-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":206098},"trp-custom-language-flag":{"file":"Header-Morocco-Flagship-Store-Opening-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":798}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":58403,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/Header-Morocco-Flagship-Store-Opening.png","title":"En-t\u00eate-Maroc-ouverture d'un magasin phare","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Flagship Store Grand Opening in Morocco","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/58391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=58391"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/58391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/58403"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=58391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=58391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}