{"id":58105,"date":"2024-06-03T09:14:36","date_gmt":"2024-06-03T07:14:36","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=58105"},"modified":"2025-09-28T08:37:54","modified_gmt":"2025-09-28T08:37:54","slug":"puma-reveals-global-partnership-with-hyrox","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-reveals-global-partnership-with-hyrox\/","title":{"rendered":"PUMA D\u00c9VOILE SON PARTENARIAT MONDIAL AVEC HYROX"},"content":{"rendered":"\n
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\n Accueil<\/a>\/\n Sports<\/a>PUMA D\u00c9VOILE SON PARTENARIAT MONDIAL AVEC HYROX\n <\/div>\n<\/div>\n
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EN FORME : HYROX \ud83d\udc9c<\/h1>\n
PUMA D\u00c9VOILE SON PARTENARIAT MONDIAL AVEC HYROX<\/div>\n
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PUMA vient de conclure un partenariat mondial passionnant avec HYROX, la s\u00e9rie mondiale de courses de fitness \u00e0 forte teneur en adr\u00e9naline. Gr\u00e2ce \u00e0 ce partenariat, PUMA devient le partenaire officiel en mati\u00e8re de v\u00eatements et de chaussures pour toutes les courses HYROX de 2024 \u00e0 2027. Alors, lacez vos chaussures PUMA, canalisez le super-h\u00e9ros qui sommeille en vous et pr\u00e9parez-vous \u00e0 conqu\u00e9rir le monde, un burpee \u00e0 la fois ! \ud83d\ude80\ud83d\udd25<\/span><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Notamment, notre marque est un partenaire local de l'HYROX depuis la course inaugurale organis\u00e9e \u00e0 Hambourg en 2018, \u00e0 laquelle 600 concurrents ont particip\u00e9. L'expansion de ce partenariat \u00e0 l'\u00e9chelle mondiale souligne le succ\u00e8s remarquable de l'HYROX, qui a attir\u00e9 plus de 175 000 participants \u00e0 travers 65 courses au cours de la saison 2023\/24.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cLe fitness a trouv\u00e9 une nouvelle dimension \u00e0 HYROX et nous sommes ravis d'entamer le prochain chapitre de l'histoire de PUMA et HYROX, en apportant le sport passionnant des courses de fitness \u00e0 un public encore plus large. PUMA et HYROX sont les pionniers de ce sport depuis plus de six ans au niveau local, et \u00e0 mesure que la communaut\u00e9 grandit, nous continuerons \u00e0 travailler en collaboration pour identifier des moyens innovants d'impliquer les consommateurs et de r\u00e9volutionner l'exp\u00e9rience du fitness pour les comp\u00e9titeurs du monde entier\u201c. - Arne Freundt, PDG de PUMA<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Voir ce message sur Instagram<\/div>\n<\/div>\n
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<\/div>\n<\/div>\n\u00a0\nA post shared by PUMA USA (@puma.usa)\n<\/div>\n<\/blockquote>\n\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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HYROX est une course de remise en forme mondiale ouverte \u00e0 tous, qui s'adresse \u00e0 des personnes de tous horizons et de toutes capacit\u00e9s dans leur parcours de remise en forme pour cr\u00e9er un mode de vie sain. Une course HYROX consiste en huit tours d'une course \u00e0 pied d'un kilom\u00e8tre suivie d'un mouvement fonctionnel. Il existe quatre cat\u00e9gories de course diff\u00e9rentes - relais par \u00e9quipe, double, individuel ouvert et individuel pro - ce qui rend la course accessible et stimulante, quel que soit le niveau de forme physique ou d'exp\u00e9rience.

PUMA activera physiquement ses droits de partenariat mondial lors de tous les \u00e9v\u00e9nements HYROX tout au long de la saison jusqu'en 2027. Nous soutiendrons \u00e9galement les athl\u00e8tes cl\u00e9s de l'HYROX Elite 15 - l'\u00e9chelon sup\u00e9rieur des courses de fitness HYROX - qui porteront exclusivement la nouvelle chaussure de course Deviate NITRO\u2122 3 de PUMA tout au long de la saison.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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A PROPOS DE L'HYROX<\/h2>

HYROX<\/span><\/a> combine \u00e0 la fois la course \u00e0 pied et des stations d'entra\u00eenement fonctionnel, o\u00f9 les participants courent 1 km, suivi d'une station d'entra\u00eenement fonctionnel, r\u00e9p\u00e9t\u00e9e huit fois.<\/p>

Chaque course est organis\u00e9e en int\u00e9rieur dans de vastes salles d'exposition, cr\u00e9ant ainsi une course immersive et \u00e9lectrisante, o\u00f9 vos spectateurs peuvent vous soutenir du d\u00e9but \u00e0 la fin.<\/p>

Ce format de course reste le m\u00eame dans le monde entier, ce qui permet d'\u00e9tablir des classements mondiaux et d'organiser des championnats du monde cumul\u00e9s \u00e0 la fin de chaque saison de course.<\/p><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n

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\u00a0<\/p>


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Voir ce message sur Instagram<\/div>
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\u00a0<\/p>

A post shared by PUMA Training (@pumatraining)<\/a><\/p>
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v\u00eatements et chaussures<\/h2>

Dans le cadre de ce partenariat mondial, PUMA d\u00e9veloppera une gamme compl\u00e8te de v\u00eatements HYROX, utilisant sa technologie innovante Cloudspun, dot\u00e9e des propri\u00e9t\u00e9s d'\u00e9vacuation de l'humidit\u00e9 dryCELL. PUMA lancera \u00e9galement des coloris HYROX sur mesure pour les mod\u00e8les de chaussures existants, notamment les mod\u00e8les prim\u00e9s Velocity NITRO\u2122 3, Deviate NITRO\u2122 3 et Deviate NITRO\u2122 Elite 3, afin d'am\u00e9liorer les performances des comp\u00e9titeurs HYROX lors de l'un des tests de condition physique les plus complets au monde.<\/p>
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PUMA vient de conclure un partenariat mondial passionnant avec HYROX, la s\u00e9rie mondiale de courses de fitness \u00e0 forte teneur en adr\u00e9naline. Gr\u00e2ce \u00e0 ce partenariat, PUMA devient le partenaire officiel en mati\u00e8re de v\u00eatements et de chaussures pour toutes les courses HYROX de 2024 \u00e0 2027. Alors, lacez vos chaussures PUMA, canalisez le super-h\u00e9ros qui sommeille en vous et pr\u00e9parez-vous \u00e0 conqu\u00e9rir le monde, un burpee \u00e0 la fois ! \ud83d\ude80\ud83d\udd25
\nNotamment, notre marque est un partenaire local de l'HYROX depuis la course inaugurale organis\u00e9e \u00e0 Hambourg en 2018, \u00e0 laquelle 600 concurrents ont particip\u00e9. L'expansion de ce partenariat \u00e0 l'\u00e9chelle mondiale souligne le succ\u00e8s remarquable de l'HYROX, qui a attir\u00e9 plus de 175 000 participants \u00e0 travers 65 courses au cours de la saison 2023\/24.<\/p>","protected":false},"author":4,"featured_media":58107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":2110,"meta-headline":"HIGH ON FITNESS: HYROX \ud83d\udc9c","footnotes":""},"categories":[18],"class_list":["post-58105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":58105,"post_author":"4","post_date":"2024-06-03 09:14:36","post_date_gmt":"2024-06-03 07:14:36","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"PUMA REVEALS GLOBAL PARTNERSHIP WITH HYROX","post_excerpt":"PUMA has just sprinted into a thrilling worldwide partnership with HYROX, the adrenaline-fueled world series of fitness racing. This partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027. So lace up those PUMA kicks, channel your inner superhero, and get ready to conquer the world, one burpee at a time! \ud83d\ude80\ud83d\udd25\nNotably, our brand has been a local partner to HYROX since the inaugural race held in Hamburg in 2018, where 600 competitors participated. The expansion of this partnership to a worldwide scale underscores the remarkable success of HYROX, which has attracted over 175,000 participants across 65 races during the 2023\/24 season.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-reveals-global-partnership-with-hyrox","to_ping":"","pinged":"","post_modified":"2025-09-28 08:37:54","post_modified_gmt":"2025-09-28 08:37:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=58105","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":58105,"author":"4","date":"2024-06-03 09:14:36","date_gmt":"2024-06-03 07:14:36","content":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","title":"PUMA D\u00c9VOILE SON PARTENARIAT MONDIAL AVEC HYROX","excerpt":"PUMA vient de conclure un partenariat mondial passionnant avec HYROX, la s\u00e9rie mondiale de courses de fitness \u00e0 forte teneur en adr\u00e9naline. Gr\u00e2ce \u00e0 ce partenariat, PUMA devient le partenaire officiel en mati\u00e8re de v\u00eatements et de chaussures pour toutes les courses HYROX de 2024 \u00e0 2027. Alors, lacez vos chaussures PUMA, canalisez le super-h\u00e9ros qui sommeille en vous et pr\u00e9parez-vous \u00e0 conqu\u00e9rir le monde, un burpee \u00e0 la fois ! \ud83d\ude80\ud83d\udd25\nNotamment, notre marque est un partenaire local d'HYROX depuis la course inaugurale organis\u00e9e \u00e0 Hambourg en 2018, \u00e0 laquelle 600 concurrents ont particip\u00e9. L'expansion de ce partenariat \u00e0 l'\u00e9chelle mondiale souligne le succ\u00e8s remarquable de l'HYROX, qui a attir\u00e9 plus de 175 000 participants \u00e0 travers 65 courses au cours de la saison 2023\/24.","status":"publish","password":"","name":"puma-reveals-global-partnership-with-hyrox","modified":"2025-09-28 08:37:54","modified_gmt":"2025-09-28 08:37:54","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"3 juin 2024 \u00e0 07:14","date_local":"3 juin 2024","time_local":"07:14","slug":"puma-reveals-global-partnership-with-hyrox","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-reveals-global-partnership-with-hyrox\/","featured_image":{"width":1140,"height":640,"file":"2024\/06\/header-hyrox.jpg","filesize":111155,"sizes":{"medium":{"file":"header-hyrox-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":10757},"large":{"file":"header-hyrox-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":72108},"thumbnail":{"file":"header-hyrox-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5652},"medium_large":{"file":"header-hyrox-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":46516},"trp-custom-language-flag":{"file":"header-hyrox-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":432}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":58107,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/06\/header-hyrox.jpg","title":"en-t\u00eate-hyrox","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"HIGH ON FITNESS: HYROX \ud83d\udc9c","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/58105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=58105"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/58105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/58107"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=58105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=58105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}