{"id":56658,"date":"2024-04-15T12:38:25","date_gmt":"2024-04-15T10:38:25","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=56658"},"modified":"2025-09-22T19:13:48","modified_gmt":"2025-09-22T19:13:48","slug":"what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/","title":{"rendered":"What makes PUMA\u00b4s cooperation with Norwegian top football club FK Bod\u00f8\/Glimt a very spacial one?"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/ Qu'est-ce qui rend la coop\u00e9ration entre PUMA et le club de football norv\u00e9gien FK Bod\u00f8\/Glimt si particuli\u00e8re ?\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-norway.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Durabilit\u00e9, aurores bor\u00e9ales et football attractif<\/h1>\n        <div class=\"articleintro\" >Coop\u00e9ration entre PUMA et le club de football norv\u00e9gien FK Bod\u00f8\/Glimt<\/div>\n        <div class=\"date\">15 avril 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;What makes PUMA\\u00b4s cooperation with Norwegian top football club FK Bod\\u00f8\\\/Glimt a very spacial one?&quot;, \"text\": &quot;Have you ever heard of the Norwegian football club FK Bod\\u00f8\\\/Glimt? The club is very special in many ways, and we are proud to have been working with them since this season. Together we share our views on sustainability and values. \\u00a0It is the current #1 club in Eliteserien, the Norwegian top division. CATch Up spoke to Oskar Valdmaa, Teamhead Sports Marketing Nordic, about the club\\u2019s special atmosphere. He also explains why FK Bod\\u00f8\\\/Glimt, which is located 200 km north of the Arctic Circle, and PUMA are a perfect match.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Avez-vous d\u00e9j\u00e0 entendu parler du club de football norv\u00e9gien FK Bod\u00f8\/Glimt ? Ce club est tr\u00e8s particulier \u00e0 bien des \u00e9gards, et nous sommes fiers de collaborer avec lui depuis cette saison. Nous partageons les m\u00eames valeurs et la m\u00eame vision en mati\u00e8re de d\u00e9veloppement durable. \u00a0Il s'agit actuellement du club #1 de l'Eliteserien, la premi\u00e8re division norv\u00e9gienne. CATch Up s'est entretenu avec Oskar Valdmaa, responsable du marketing sportif pour les pays nordiques, au sujet de l'atmosph\u00e8re particuli\u00e8re qui r\u00e8gne au sein du club. Il explique \u00e9galement pourquoi le FK Bod\u00f8\/Glimt, situ\u00e9 \u00e0 200 km au nord du cercle polaire arctique, et PUMA sont parfaitement compl\u00e9mentaires.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Bod\u00f8 est l'une des villes les plus septentrionales du monde. Elle se trouve \u00e0 200 km au nord du cercle polaire arctique et constitue l'un des meilleurs endroits pour observer les aurores bor\u00e9ales. Si la p\u00eache \u00e0 la morue est l'activit\u00e9 \u00e9conomique historique de la r\u00e9gion, celle-ci compte d\u00e9sormais un modeste club de football qui fait sensation sur la sc\u00e8ne europ\u00e9enne gr\u00e2ce \u00e0 un football attractif et moderne.<br><strong>Oskar Valdmaa, responsable de l'\u00e9quipe Marketing sportif nordique chez PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_rOZ-2l8vp4?si=92GBPacXOrBkVDrT\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Leur engagement sinc\u00e8re et fort en faveur du d\u00e9veloppement durable correspond parfaitement \u00e0 notre strat\u00e9gie et \u00e0 nos produits. Nous sommes impatients de mettre en \u0153uvre certaines de nos initiatives en mati\u00e8re de d\u00e9veloppement durable, telles que RE:FIBRE, avec le club. Nous pensons que nous sommes sur la bonne voie ensemble.<br><strong>Oskar Valdmaa, responsable de l'\u00e9quipe Marketing sportif nordique chez PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><strong>Oskar, qu'est-ce qui fait de Bod\u00f8 un club sp\u00e9cial ?<\/strong><br><br>Oskar : Bod\u00f8 est l'une des villes les plus septentrionales du monde. Elle se trouve \u00e0 200 km au nord du cercle polaire arctique et est l'un des meilleurs endroits pour observer les aurores bor\u00e9ales. Si la p\u00eache \u00e0 la morue est l'activit\u00e9 \u00e9conomique historique de la r\u00e9gion, celle-ci compte d\u00e9sormais un modeste club de football qui fait sensation sur la sc\u00e8ne europ\u00e9enne gr\u00e2ce \u00e0 un football attractif et moderne. La ville est tellement isol\u00e9e que le club n'a pas \u00e9t\u00e9 autoris\u00e9 \u00e0 jouer en premi\u00e8re division avant 1972, car il \u00e9tait trop compliqu\u00e9 de s'y rendre. <em>La grande ville la plus proche se trouve \u00e0 9,5 heures de route. Le travail acharn\u00e9 est inscrit dans leur ADN.<\/em>, car historiquement, c'\u00e9tait le seul moyen de survivre dans les conditions difficiles du nord de la Norv\u00e8ge. Malgr\u00e9 les d\u00e9fis g\u00e9ographiques, ils ont r\u00e9cemment connu un succ\u00e8s incroyable. Ils ont remport\u00e9 le championnat trois fois au cours des quatre derni\u00e8res ann\u00e9es et ont fait forte impression dans les comp\u00e9titions europ\u00e9ennes, sans oublier leur victoire 6-1 contre l'AS Roma.<br><br><br><strong>Pourquoi Bod\u00f8\/Glimt et PUMA forment-ils un duo parfait ?<\/strong><br><br>Oskar : Ils sont tr\u00e8s ambitieux sur le terrain et en dehors, avec des personnes fantastiques dans toute l'organisation. Leur sinc\u00e9rit\u00e9 et leur <em>fort accent mis sur la durabilit\u00e9<\/em> correspond parfaitement \u00e0 notre strat\u00e9gie et \u00e0 nos produits.<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div >Nous sommes impatients de mettre en \u0153uvre certaines de nos initiatives en mati\u00e8re de d\u00e9veloppement durable, telles que <em>RE:FIBRE<\/em> avec le club. Nous pensons que nous sommes sur une voie prometteuse ensemble.<br><br><br><strong>Pouvez-vous nous en dire un peu plus sur le programme de d\u00e9veloppement durable du FK Bod\u00f8\/Glimt ?<\/strong><br><br>Oskar : Au cours des trois derni\u00e8res ann\u00e9es, le club a mis en \u0153uvre son propre programme d\u00e9velopp\u00e9 en interne. <strong>Initiative Action Now<\/strong>. Son objectif est de sensibiliser le public \u00e0 la <em>Objectifs de d\u00e9veloppement durable des Nations Unies<\/em> et inspirer la communaut\u00e9 locale de Bod\u00f8, une ville d'environ 50 000 habitants situ\u00e9e sur la c\u00f4te ouest de la Norv\u00e8ge. <em>Tous les membres du club participent \u00e0 Action Now.<\/em>. Les joueurs de l'\u00e9quipe premi\u00e8re, les jeunes de l'acad\u00e9mie et le personnel sont tout aussi d\u00e9sireux de participer \u00e0 la campagne que les partenaires commerciaux et les habitants de la ville. L'un des cinq piliers sur lesquels repose le projet est le renforcement de la collaboration avec les partenaires commerciaux afin de <em>promouvoir les pratiques durables et la cr\u00e9ation de r\u00e9seaux<\/em> o\u00f9 diff\u00e9rentes entreprises se r\u00e9unissent pour discuter de questions plus g\u00e9n\u00e9rales.<br><br><em>Merci beaucoup pour ces informations passionnantes, Oskar !<\/em><\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-norway.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Les plus grands succ\u00e8s<\/h2><ul><br><li>Vainqueurs de la ligue 2020<\/li><br><li>Vainqueurs de la ligue 2021<\/li><br><li>Vainqueurs de la ligue 2023<\/li><br><li>Quarts de finale de l'Europa Conference League 2021\/22<\/li><br><\/ul><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/sidebar-norway.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row article teaser single -->\n<div class=\"row rowImageFull spacing\" style=\"height: 690px;\">\n    <div class=\"bgimage\" style=\"background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/08\/Header-Voices-C-Suite.png'); background-size: cover;background-position: 50% 0%;width:100%\"  >\n        <div class=\"row rowArticleTeaserSingle\">\n            <div class=\"articleTeaserSingleRows\">\n                <div><\/div>\n                <div class=\"bot\">\n                    <a class=\"secondary\" href=\"\/fr\/category\/https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\">Corporate<\/a>\n                    <h1>Briser les barri\u00e8res pour am\u00e9liorer le dialogue de PUMA sur le d\u00e9veloppement durable avec la g\u00e9n\u00e9ration Z<\/h1>\n                    <div class=\"description shortExcerpt\">Les Voices of a RE : GENERATION de PUMA unissent leurs forces \u00e0 celles de notre \u00e9quipe de leadership en mati\u00e8re de d\u00e9veloppement durable afin d'amplifier les conversations pertinentes sur le d\u00e9veloppement durable et de susciter des changements positifs.\n<\/div>\n                    <a class=\"buttonSec\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/breaking-barriers-to-elevate-pumas-sustainability-conversation-with-gen-z\/\">en savoir plus<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Avez-vous d\u00e9j\u00e0 entendu parler du club de football norv\u00e9gien FK Bod\u00f8\/Glimt ? Ce club est tr\u00e8s particulier \u00e0 bien des \u00e9gards, et nous sommes fiers de collaborer avec lui depuis cette saison. Nous partageons les m\u00eames valeurs et la m\u00eame vision en mati\u00e8re de d\u00e9veloppement durable. \u00a0Il s'agit actuellement du club #1 de l'Eliteserien, la premi\u00e8re division norv\u00e9gienne. CATch Up s'est entretenu avec Oskar Valdmaa, responsable du marketing sportif pour les pays nordiques, au sujet de l'atmosph\u00e8re particuli\u00e8re qui r\u00e8gne au sein du club. Il explique \u00e9galement pourquoi le FK Bod\u00f8\/Glimt, situ\u00e9 \u00e0 200 km au nord du cercle polaire arctique, et PUMA sont parfaitement compl\u00e9mentaires.<\/p>","protected":false},"author":4,"featured_media":56775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1970,"meta-headline":"Sustainability, Northern Lights and attractive football","footnotes":""},"categories":[18],"class_list":["post-56658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":56658,"post_author":"4","post_date":"2024-04-15 12:38:25","post_date_gmt":"2024-04-15 10:38:25","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2024\/04\/header-norway.jpg\",\"filesize\":123812,\"sizes\":{\"medium\":{\"file\":\"header-norway-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":9340},\"large\":{\"file\":\"header-norway-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":66400},\"thumbnail\":{\"file\":\"header-norway-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5592},\"medium_large\":{\"file\":\"header-norway-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":39412},\"trp-custom-language-flag\":{\"file\":\"header-norway-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":453}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56775,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-norway.jpg\",\"title\":\"header-norway\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Sustainability, Northern Lights and attractive football\",\"content\":\"PUMA\\u0026acute;s cooperation with Norwegian football club FK Bod\\u0026oslash;\/Glimt\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0022textStyle_intro\\u0022\\u0026gt;Have you ever heard of the Norwegian football club FK Bod\u00f8\/Glimt? The club is very special in many ways, and we are proud to have been working with them since this season. Together we share our views on sustainability and values. \\u0026nbsp;It is the current #1 club in Eliteserien, the Norwegian top division. CATch Up spoke to Oskar Valdmaa, Teamhead Sports Marketing Nordic, about the club\u2019s special atmosphere. He also explains why FK Bod\u00f8\/Glimt, which is located 200 km north of the Arctic Circle, and PUMA are a perfect match.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Bod\\u0026oslash; is one of the northernmost cities in the world \\u0026ndash; it lies 200 km north of the Arctic Circle and is one of the best places to see the Northern Lights. While cod fishing is the historic currency of the region, it now has a modest football club that is making a splash on the European stage with attractive, modern football.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Oskar Valdmaa, Teamhead Sports Marketing Nordic at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/_rOZ-2l8vp4?si=92GBPacXOrBkVDrT\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\u0026quot; referrerpolicy=\\u0026quot;strict-origin-when-cross-origin\\u0026quot; allowfullscreen\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Their genuine and strong focus on sustainability fits perfectly with our strategy and products. We are looking forward to implementing some of our sustainability initiatives such as RE:FIBRE with the club. We feel that we are on a promising path together.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Oskar Valdmaa, Teamhead Sports Marketing Nordic at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;strong\\u0026gt;Oskar, what makes Bod\\u0026oslash; a special club?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: Bod\\u0026oslash; is one of the northernmost cities in the world \\u0026ndash; it lies 200 km north of the Arctic Circle and is one of the best places to see the Northern Lights. While cod fishing is the historic currency of the region, it now has a modest football club that is making a splash on the European stage with attractive, modern football. The town is so isolated that the club was not allowed to play in the first division until 1972 because it was too complicated to get there. \\u0026lt;em\\u0026gt;The nearest major city is 9.5 hours away by car. Hard work is in their DNA\\u0026lt;\/em\\u0026gt;, as historically it was the only way to survive in the harsh conditions of northern Norway. Despite the geographical challenges they have been incredibly successful recently. They have won the league three out of the last four years and made quite an impression in European competitions \\u0026ndash; not to mention by beating AS Roma 6-1.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Why is Bod\\u0026oslash;\/Glimt and PUMA a perfect match?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: They are very ambitious on and off the pitch with fantastic people throughout the organization. Their genuine and \\u0026lt;em\\u0026gt;strong focus on sustainability\\u0026lt;\/em\\u0026gt; fits perfectly with our strategy and products.\",\"contentRight\":\"We are looking forward to implementing some of our sustainability initiatives such as \\u0026lt;em\\u0026gt;RE:FIBRE\\u0026lt;\/em\\u0026gt; with the club. We feel that we are on a promising path together.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you tell us a bit more about FK Bod\\u0026oslash;\/Glimt\\u0026acute;s Sustainabilty Program?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: Over the past three years, the club has implemented its self-developed \\u0026lt;strong\\u0026gt;Action Now initiative\\u0026lt;\/strong\\u0026gt;. Its aim is to raise awareness of the \\u0026lt;em\\u0026gt;United Nations\\u0026rsquo; Sustainable Development Goals\\u0026lt;\/em\\u0026gt; and inspire the local community in Bod\\u0026oslash;, a town of around 50,000 inhabitants on the west coast of Norway. \\u0026lt;em\\u0026gt;All members of the club are involved in Action Now\\u0026lt;\/em\\u0026gt;. The first-team players, academy youngsters and staff are just as willing to take part in the campaign as the commercial partners and the city\\u0026rsquo;s residents. 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The club is very special in many ways, and we are proud to have been working with them since this season. Together we share our views on sustainability and values. \u00a0It is the current #1 club in Eliteserien, the Norwegian top division. CATch Up spoke to Oskar Valdmaa, Teamhead Sports Marketing Nordic, about the club\u2019s special atmosphere. He also explains why FK Bod\u00f8\/Glimt, which is located 200 km north of the Arctic Circle, and PUMA are a perfect match.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one","to_ping":"","pinged":"","post_modified":"2025-09-22 19:13:48","post_modified_gmt":"2025-09-22 19:13:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=56658","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":56658,"author":"4","date":"2024-04-15 12:38:25","date_gmt":"2024-04-15 10:38:25","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2024\/04\/header-norway.jpg\",\"filesize\":123812,\"sizes\":{\"medium\":{\"file\":\"header-norway-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":9340},\"large\":{\"file\":\"header-norway-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":66400},\"thumbnail\":{\"file\":\"header-norway-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5592},\"medium_large\":{\"file\":\"header-norway-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":39412},\"trp-custom-language-flag\":{\"file\":\"header-norway-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":453}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56775,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-norway.jpg\",\"title\":\"header-norway\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Sustainability, Northern Lights and attractive football\",\"content\":\"PUMA\\u0026acute;s cooperation with Norwegian football club FK Bod\\u0026oslash;\/Glimt\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0022textStyle_intro\\u0022\\u0026gt;Have you ever heard of the Norwegian football club FK Bod\u00f8\/Glimt? The club is very special in many ways, and we are proud to have been working with them since this season. Together we share our views on sustainability and values. \\u0026nbsp;It is the current #1 club in Eliteserien, the Norwegian top division. CATch Up spoke to Oskar Valdmaa, Teamhead Sports Marketing Nordic, about the club\u2019s special atmosphere. He also explains why FK Bod\u00f8\/Glimt, which is located 200 km north of the Arctic Circle, and PUMA are a perfect match.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Bod\\u0026oslash; is one of the northernmost cities in the world \\u0026ndash; it lies 200 km north of the Arctic Circle and is one of the best places to see the Northern Lights. While cod fishing is the historic currency of the region, it now has a modest football club that is making a splash on the European stage with attractive, modern football.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Oskar Valdmaa, Teamhead Sports Marketing Nordic at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/_rOZ-2l8vp4?si=92GBPacXOrBkVDrT\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\u0026quot; referrerpolicy=\\u0026quot;strict-origin-when-cross-origin\\u0026quot; allowfullscreen\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Their genuine and strong focus on sustainability fits perfectly with our strategy and products. We are looking forward to implementing some of our sustainability initiatives such as RE:FIBRE with the club. We feel that we are on a promising path together.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Oskar Valdmaa, Teamhead Sports Marketing Nordic at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;strong\\u0026gt;Oskar, what makes Bod\\u0026oslash; a special club?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: Bod\\u0026oslash; is one of the northernmost cities in the world \\u0026ndash; it lies 200 km north of the Arctic Circle and is one of the best places to see the Northern Lights. While cod fishing is the historic currency of the region, it now has a modest football club that is making a splash on the European stage with attractive, modern football. The town is so isolated that the club was not allowed to play in the first division until 1972 because it was too complicated to get there. \\u0026lt;em\\u0026gt;The nearest major city is 9.5 hours away by car. Hard work is in their DNA\\u0026lt;\/em\\u0026gt;, as historically it was the only way to survive in the harsh conditions of northern Norway. Despite the geographical challenges they have been incredibly successful recently. They have won the league three out of the last four years and made quite an impression in European competitions \\u0026ndash; not to mention by beating AS Roma 6-1.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Why is Bod\\u0026oslash;\/Glimt and PUMA a perfect match?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: They are very ambitious on and off the pitch with fantastic people throughout the organization. Their genuine and \\u0026lt;em\\u0026gt;strong focus on sustainability\\u0026lt;\/em\\u0026gt; fits perfectly with our strategy and products.\",\"contentRight\":\"We are looking forward to implementing some of our sustainability initiatives such as \\u0026lt;em\\u0026gt;RE:FIBRE\\u0026lt;\/em\\u0026gt; with the club. We feel that we are on a promising path together.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you tell us a bit more about FK Bod\\u0026oslash;\/Glimt\\u0026acute;s Sustainabilty Program?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: Over the past three years, the club has implemented its self-developed \\u0026lt;strong\\u0026gt;Action Now initiative\\u0026lt;\/strong\\u0026gt;. Its aim is to raise awareness of the \\u0026lt;em\\u0026gt;United Nations\\u0026rsquo; Sustainable Development Goals\\u0026lt;\/em\\u0026gt; and inspire the local community in Bod\\u0026oslash;, a town of around 50,000 inhabitants on the west coast of Norway. \\u0026lt;em\\u0026gt;All members of the club are involved in Action Now\\u0026lt;\/em\\u0026gt;. The first-team players, academy youngsters and staff are just as willing to take part in the campaign as the commercial partners and the city\\u0026rsquo;s residents. One of the five pillars on which the project is based is increased collaboration with commercial partners to \\u0026lt;em\\u0026gt;promote sustainable practices and the creation of networks\\u0026lt;\/em\\u0026gt; where different businesses come together to discuss wider issues.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;em\\u0026gt;Many thanks for the exciting insights, Oskar!\\u0026lt;\/em\\u0026gt;\",\"width\":\"Wide\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery-norway.jpg\",\"filesize\":231336,\"sizes\":{\"medium\":{\"file\":\"gallery-norway-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8726},\"large\":{\"file\":\"gallery-norway-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":69212},\"thumbnail\":{\"file\":\"gallery-norway-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5039},\"medium_large\":{\"file\":\"gallery-norway-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":40448},\"trp-custom-language-flag\":{\"file\":\"gallery-norway-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":430}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56776,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-norway.jpg\",\"title\":\"gallery-norway\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Biggest successes\\u0026lt;\/h2\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;League winners 2020\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;League winners 2021\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;League winners 2023\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;2021\/22 Europa Conference League quarter finals\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/ul\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"width\":720,\"height\":1040,\"file\":\"2024\/04\/sidebar-norway.jpg\",\"filesize\":159650,\"sizes\":{\"medium\":{\"file\":\"sidebar-norway-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":11166},\"large\":{\"file\":\"sidebar-norway-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":95052},\"thumbnail\":{\"file\":\"sidebar-norway-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5245},\"trp-custom-language-flag\":{\"file\":\"sidebar-norway-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":360}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56777,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/sidebar-norway.jpg\",\"title\":\"sidebar-norway\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-article-teaser-single {\"article\":{\"0\":\"j\",\"1\":\"s\",\"2\":\"o\",\"3\":\"n\",\"4\":\":\",\"5\":\"\/\",\"6\":\"\/\",\"url\":\"https:\/\/www.puma-catchup.com\/sustainability\/breaking-barriers-to-elevate-pumas-sustainability-conversation-with-gen-z\/\",\"id\":52638,\"title\":\"Breaking Barriers to elevate PUMA's sustainability conversation with Gen Z\",\"type\":\"post\",\"kind\":\"post-type\"},\"className\":\"\"} \/-->","title":"What makes PUMA\u00b4s cooperation with Norwegian top football club FK Bod\u00f8\/Glimt a very spacial one?","excerpt":"Avez-vous d\u00e9j\u00e0 entendu parler du club de football norv\u00e9gien FK Bod\u00f8\/Glimt ? Ce club est tr\u00e8s particulier \u00e0 bien des \u00e9gards, et nous sommes fiers de collaborer avec lui depuis cette saison. Nous partageons les m\u00eames valeurs et la m\u00eame vision en mati\u00e8re de d\u00e9veloppement durable. \u00a0Il s'agit actuellement du club #1 de l'Eliteserien, la premi\u00e8re division norv\u00e9gienne. CATch Up s'est entretenu avec Oskar Valdmaa, responsable du marketing sportif pour les pays nordiques, au sujet de l'atmosph\u00e8re particuli\u00e8re qui r\u00e8gne au sein du club. Il explique \u00e9galement pourquoi le FK Bod\u00f8\/Glimt, situ\u00e9 \u00e0 200 km au nord du cercle polaire arctique, et PUMA sont parfaitement compl\u00e9mentaires.","status":"publish","password":"","name":"what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one","modified":"2025-09-22 19:13:48","modified_gmt":"2025-09-22 19:13:48","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"15 avril 2024 \u00e0 10:38","date_local":"15 avril 2024","time_local":"10:38","slug":"what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/","featured_image":{"width":1140,"height":640,"file":"2024\/04\/header-norway.jpg","filesize":123812,"sizes":{"medium":{"file":"header-norway-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":9340},"large":{"file":"header-norway-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":66400},"thumbnail":{"file":"header-norway-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5592},"medium_large":{"file":"header-norway-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":39412},"trp-custom-language-flag":{"file":"header-norway-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":453}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":56775,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-norway.jpg","title":"header-norway","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Sustainability, Northern Lights and attractive football","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":858,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":858,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/56658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=56658"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/56658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/56775"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=56658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=56658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}