{"id":56642,"date":"2024-04-10T10:42:36","date_gmt":"2024-04-10T08:42:36","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=56642"},"modified":"2025-09-22T19:21:02","modified_gmt":"2025-09-22T19:21:02","slug":"puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/","title":{"rendered":"PUMA LANCE UNE GRANDE CAMPAGNE DE MARQUE POUR RENFORCER LE POSITIONNEMENT DE LA PERFORMANCE SPORTIVE"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/\n        PUMA LANCE UNE GRANDE CAMPAGNE DE MARQUE POUR RENFORCER LE POSITIONNEMENT DE LA PERFORMANCE SPORTIVE\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-STG.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >VOIR LE JEU COMME NOUS LE FAISONS<\/h1>\n        <div class=\"articleintro\" >PUMA LANCE UNE GRANDE CAMPAGNE DE MARQUE<\/div>\n        <div class=\"date\">10 avril 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA LAUNCHES MAJOR BRAND CAMPAIGN TO STRENGTHEN SPORTS PERFORMANCE POSITIONING&quot;, \"text\": &quot;Are you ready? Our first worldwide brand campaign in 10 years is here! This is \\u201cFOREVER. FASTER. \\u2013 See The Game Like We Do\\u201d. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. Keep your eyes peeled, because our PUMA brand campaign will be seen worldwide in Media, TV, PR, Out Of Home Media and Points of Sale.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00cates-vous pr\u00eats ? Notre premi\u00e8re campagne de marque mondiale depuis 10 ans est lanc\u00e9e ! C'est \u201cFOREVER. PLUS VITE. - Voyez le jeu comme nous\u201d. Il s'agit de notre plus gros investissement marketing. Nous venons de lancer notre campagne de marque lors de notre fantastique \u00e9v\u00e9nement \u00e0 Paris. Laissez-vous inspirer et jetez un coup d'\u0153il \u00e0 la vid\u00e9o de la marque et aux premiers visuels cl\u00e9s. Gardez l'\u0153il ouvert, car la campagne de la marque PUMA sera diffus\u00e9e dans le monde entier dans les m\u00e9dias, \u00e0 la t\u00e9l\u00e9vision, dans les relations publiques, dans les m\u00e9dias hors domicile et dans les points de vente.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Tout le monde r\u00eave d'avoir un superpouvoir et la vitesse est celle de PUMA.<br><strong>Arne Freundt, PDG de PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">REGARDEZ NOTRE FILM DE MARQUE \ud83d\udc40<\/span><br><br><iframe loading=\"lazy\" title=\"Lecteur vid\u00e9o YouTube\" src=\"https:\/\/www.youtube.com\/embed\/LRJP140fv3E?si=llVAePsINCXqjsAC\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >C'est la premi\u00e8re fois que PUMA a un message unique - FOREVER. FASTER. - tout au long de l'ann\u00e9e et dans toutes les cat\u00e9gories de performance telles que le football, la course \u00e0 pied, le basket-ball et le handball. Le message global de la marque est \u00e9motionnel et distinctif afin de s'assurer qu'il se connecte et r\u00e9sonne avec nos consommateurs cibles. <br><strong>Richard Teyssier, Vice-pr\u00e9sident Marque et Marketing<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">L'ID\u00c9E DE LA CAMPAGNE - LA VITESSE, NOTRE SUPERPUISSANCE<\/span><br><br>Cette ann\u00e9e, \u00e0 travers cette campagne de marque d'envergure mondiale, PUMA d\u00e9montre que la vitesse a toujours \u00e9t\u00e9 profond\u00e9ment ancr\u00e9e dans l'ADN de notre marque. La vitesse a toujours \u00e9t\u00e9 le point de vue de PUMA. Le d\u00e9sir d'\u00eatre plus rapide et de d\u00e9passer les autres est dans la nature de chacun. Aller plus vite procure une joie et une mont\u00e9e d'adr\u00e9naline sans pareille. La passion de la vitesse est tout simplement universelle.  \u201cVoyez le jeu comme nous le faisons : FOREVER. FASTER \u201d signifie voir le sport et la culture sportive diff\u00e9remment et finalement gagner comme seuls les plus rapides peuvent le faire. Comme seul PUMA peut le faire. PUMA a toujours \u00e9t\u00e9 capable d'\u00eatre le premier \u00e0 voir le prochain jeu, d'agir rapidement selon son instinct et de donner le ton aux autres. C'est ce qui nous permet de voir le jeu diff\u00e9remment, de d\u00e9fier les conventions et de cr\u00e9er des moments qui resteront \u00e0 jamais grav\u00e9s dans nos m\u00e9moires.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3b spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-3.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Nos ressources cr\u00e9atives sont compos\u00e9es d'athl\u00e8tes de haut niveau, tels que <em>Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier Balcazar \u201cChicharito\u201d, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr, Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh<\/em> et bien d'autres. Plus tard dans l'ann\u00e9e, PUMA pr\u00e9sentera des vid\u00e9os de marque et des \u00e9l\u00e9ments cr\u00e9atifs d\u00e9di\u00e9s \u00e0 la Copa Am\u00e9rica CONMEBOL, \u00e0 l'Euro 2024 de l'UEFA et aux Jeux olympiques d'\u00e9t\u00e9 de 2024.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>NOTRE MANIFESTE DE CAMPAGNE<\/h2><p style=\"font-weight: 400;\">Lorsque vous \u00eates rapide, c'est vous qui donnez le rythme. Le jeu se d\u00e9roule plus lentement. Le ballon para\u00eet plus grand. C'est ainsi que les grands joueurs - de Neymar Jr \u00e0 Breanna Stewart, de LaMelo Ball \u00e0 Felix Streng - changent la donne. C'est ainsi qu'ils gagnent. PUMA vous invite \u00e0 d\u00e9passer vos limites, \u00e0 r\u00e9aliser des performances athl\u00e9tiques transcendantes et \u00e0 voir le jeu comme nous le faisons :\u00a0<span class=\"text-style-2\">POUR TOUJOURS. PLUS VITE.<\/span><\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>UNE ANN\u00c9E SPORTIVE INCONTOURNABLE<\/h2><p style=\"font-weight: 400;\">Nous venons de r\u00e9v\u00e9ler les 17 kits de la F\u00e9d\u00e9ration qui seront port\u00e9s par les athl\u00e8tes cet \u00e9t\u00e9. <span class=\"text-style-2\">Jeux olympiques<\/span>.<\/p><br><p>\ud83d\udd25 Nos kits innovants seront port\u00e9s par des athl\u00e8tes repr\u00e9sentant <strong>Bahamas, Barbade, Botswana, Br\u00e9sil, \u00celes Vierges britanniques, Cuba, Grenade, Jama\u00efque, Norv\u00e8ge, Nouvelle-Z\u00e9lande, Portugal, Qatar, Sainte-Lucie, Su\u00e8de, Suisse, Trinit\u00e9-et-Tobago et Ukraine.<\/strong>.<\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/sidebar-STG.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/siebar-1-Campaign.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cates-vous pr\u00eats ? Notre premi\u00e8re campagne de marque mondiale depuis 10 ans est lanc\u00e9e ! C'est \u201cFOREVER. PLUS VITE. - Voyez le jeu comme nous\u201d. Il s'agit de notre plus gros investissement marketing. Nous venons de lancer notre campagne de marque lors de notre fantastique \u00e9v\u00e9nement \u00e0 Paris. Laissez-vous inspirer et jetez un coup d'\u0153il \u00e0 la vid\u00e9o de la marque et aux premiers visuels cl\u00e9s. Gardez l'\u0153il ouvert, car la campagne de la marque PUMA sera diffus\u00e9e dans le monde entier dans les m\u00e9dias, \u00e0 la t\u00e9l\u00e9vision, dans les relations publiques, dans les m\u00e9dias hors domicile et dans les points de vente.<\/p>","protected":false},"author":4,"featured_media":56626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":1643,"meta-headline":"SEE THE GAME LIKE WE DO","footnotes":""},"categories":[18],"class_list":["post-56642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":56642,"post_author":"4","post_date":"2024-04-10 10:42:36","post_date_gmt":"2024-04-10 08:42:36","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2024\/04\/header-STG.jpg\",\"filesize\":204124,\"sizes\":{\"medium\":{\"file\":\"header-STG-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11446},\"large\":{\"file\":\"header-STG-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":100711},\"thumbnail\":{\"file\":\"header-STG-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5884},\"medium_large\":{\"file\":\"header-STG-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":58825},\"trp-custom-language-flag\":{\"file\":\"header-STG-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":432}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56626,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-STG.jpg\",\"title\":\"header-STG\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"SEE THE GAME LIKE WE DO\",\"content\":\"PUMA LAUNCHES MAJOR BRAND CAMPAIGN\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0022textStyle_intro\\u0022\\u0026gt;Are you ready? Our first worldwide brand campaign in 10 years is here! This is \u201cFOREVER. FASTER. \u2013 See The Game Like We Do\u201d. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. Keep your eyes peeled, because our PUMA brand campaign will be seen worldwide in Media, TV, PR, Out Of Home Media and Points of Sale.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Everyone dreams of having a superpower and speed is PUMA\\u0026rsquo;s.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Arne Freundt, CEO of PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;WATCH OUR BRAND FILM \ud83d\udc40\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/LRJP140fv3E?si=llVAePsINCXqjsAC\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"It is the first time that PUMA has one single message \\u0026ndash; FOREVER. FASTER. - throughout the entire year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers. \\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Richard Teyssier, Vice President Brand and Marketing\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;THE CAMPAIGN IDEA \\u0026ndash; SPEED AS OUR SUPERPOWER\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;This year \\u0026ndash; through this globally featured Brand Campaign \\u0026ndash; PUMA is demonstrating how speed has always been deeply rooted in our brand\\u0026rsquo;s DNA. Speed has always been PUMA\\u0026rsquo;s vantage point. The desire to be faster and overtake others is in everyone\\u0026rsquo;s nature. To go faster gives you joy and an adrenaline rush like no other. The passion for speed is simply universal. \\u0026nbsp;\\u0026ldquo;See The Game Like We Do: FOREVER. FASTER.\\u0026rdquo; means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only PUMA can. PUMA has always been able to be the first to see the next play, quick to act on its instinct, and set the pace for others to follow. 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Our first worldwide brand campaign in 10 years is here! This is \u201cFOREVER. FASTER. \u2013 See The Game Like We Do\u201d. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. 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Our first worldwide brand campaign in 10 years is here! This is \u201cFOREVER. FASTER. \u2013 See The Game Like We Do\u201d. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. 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FASTER. - throughout the entire year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers. \\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Richard Teyssier, Vice President Brand and Marketing\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;THE CAMPAIGN IDEA \\u0026ndash; SPEED AS OUR SUPERPOWER\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;This year \\u0026ndash; through this globally featured Brand Campaign \\u0026ndash; PUMA is demonstrating how speed has always been deeply rooted in our brand\\u0026rsquo;s DNA. Speed has always been PUMA\\u0026rsquo;s vantage point. The desire to be faster and overtake others is in everyone\\u0026rsquo;s nature. 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