{"id":55500,"date":"2024-03-06T09:07:50","date_gmt":"2024-03-06T08:07:50","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=55500"},"modified":"2026-02-21T12:45:01","modified_gmt":"2026-02-21T11:45:01","slug":"pumas-2023-journey-to-be-forever-better","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/corporate\/pumas-2023-journey-to-be-forever-better\/","title":{"rendered":"Le parcours de PUMA vers 2023 pour \u00eatre FOREVER. BETTER."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/corporate\/\">Corporate<\/a>\/\n        Le voyage de PUMA en 2023 sera FOREVER. MEILLEUR.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Final-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/pumas-2023-journey-to-be-forever-better\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Le parcours de PUMA pour \u00eatre FOREVER. BETTER.<\/h1>\n        <div class=\"articleintro\" >2023 a \u00e9t\u00e9 une ann\u00e9e de nouvelles perspectives, de partenariats et de faits marquants. Par-dessus tout, ce fut une ann\u00e9e fortement ax\u00e9e sur la durabilit\u00e9.<\/div>\n        <div class=\"date\">6 mars 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA&#x27;s 2023 journey to be FOREVER. BETTER.&quot;, \"text\": &quot;In 2023 PUMA\\u2019s FOREVER. BETTER. journey gained momentum. In the RE:SUEDE project, we turned an experimental version of our iconic SUEDE sneakers into compost under certain tailor-made industrial conditions. Through RE:FIBRE, we showcased the process behind turning waste old textiles into new textiles and through our Voices of a RE:GENERATION initiative, young changemakers continued to challenge us to do BETTER.\\nTake a look at what PUMA has been up to in 2023:\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/corporate\/pumas-2023-journey-to-be-forever-better\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/corporate\/pumas-2023-journey-to-be-forever-better\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/pumas-2023-journey-to-be-forever-better\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >En 2023, les <strong>POUR TOUJOURS. MIEUX.<\/strong> a pris de l'ampleur. Dans les <strong>RE:SUEDE<\/strong> nous avons transform\u00e9 une version exp\u00e9rimentale de nos embl\u00e9matiques baskets SUEDE en compost dans certaines conditions industrielles sur mesure. Gr\u00e2ce \u00e0 <strong>RE:FIBRE<\/strong>, Nous avons pr\u00e9sent\u00e9 le processus de transformation des vieux textiles en nouveaux textiles et, par le biais de notre site web, nous avons pr\u00e9sent\u00e9 le processus de transformation des vieux textiles en nouveaux textiles. <strong>Les voix d'une RE:GENERATION<\/strong> les jeunes acteurs du changement ont continu\u00e9 \u00e0 nous mettre au d\u00e9fi de faire MIEUX.<br><br><strong>D\u00e9couvrez ce que PUMA a fait en 2023 :<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/_0XTjwf1U74\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/_0XTjwf1U74<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/_0XTjwf1U74\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cL'un des moments les plus gratifiants a \u00e9t\u00e9 d'\u00e9couter les Voix d'une RE:GENERATION partager leurs points de vue sur la mani\u00e8re dont PUMA peut s'am\u00e9liorer et d'incorporer leurs commentaires dans notre planification\u201d.\u201d<br><strong>Anne-Laure Descours, responsable de l'approvisionnement chez PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/09\/Aishwarya_Gallery.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/Andrew-Burgess-Interview-Gallery-I.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/08\/C-Suite-Screenshot-Sustainability-Voices.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >En 2023, notre <strong>Les voix d'une RE:GENERATION<\/strong> <strong><a href=\"https:\/\/www.instagram.com\/wandythemaker\/?hl=en-gb\">Andrew Burgess<\/a><\/strong>, <strong><a href=\"https:\/\/www.instagram.com\/figuramoda\/?hl=en-gb\">Aishwarya Sharma<\/a><\/strong>, <strong><a href=\"https:\/\/www.instagram.com\/lukejaquerodney\/?hl=en-gb\">Luke Jaque-Rodne<\/a>y<\/strong> et <strong><a href=\"https:\/\/www.instagram.com\/ramennnnn\/?hl=en-gb\">Jade Roche<\/a><\/strong> ont \u00e9t\u00e9 form\u00e9s, se sont engag\u00e9s et ont co-cr\u00e9\u00e9 avec PUMA \u00e0 travers une s\u00e9rie de projets pour aider PUMA \u00e0 communiquer sur le d\u00e9veloppement durable d'une mani\u00e8re qui r\u00e9sonne avec leur g\u00e9n\u00e9ration et qui aborde les choses qui comptent pour eux et pour leur avenir.<br><br>Andrew s'est plong\u00e9 dans la <strong>RE:FIBRE<\/strong>, Il a cr\u00e9\u00e9 sa propre collection capsule unique en utilisant le tissu RE:FIBRE imprim\u00e9 sur mesure : <strong><a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/thread-loop\">PUMA x VIVID VISIONS<\/a><\/strong>. Luke et Jade ont visit\u00e9 certains de nos partenaires de production au Vi\u00eat Nam et au Bangladesh et partageront leur exp\u00e9rience dans des documentaires qui seront lanc\u00e9s prochainement.<br><br>En 2024, Aishwarya Sharma se consacrera \u00e0 un nouveau projet en collaboration avec PUMA. Restez \u00e0 l'\u00e9coute pour plus de d\u00e9tails prochainement.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C2s9zdWMDeu\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir ce message sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>A post shared by andrew (@wandythemaker)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CyQz1lUyaCN\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Vous pouvez lire ce texte sur Instagram \u00e0 l'adresse suivante<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>Un article r\u00e9dig\u00e9 par Luke Jaque-Rodney (@lukejaquerodney)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>Vous voulez en savoir plus sur les projets de Voice ? <a href=\"https:\/\/foreverbetter.com\/en\">Consultez notre nouveau site FOREVER. BETTER. \u00e0 l'adresse suivante : foreverbetter.com<\/a><\/strong><br><br><strong>En bonne voie pour atteindre nos <a href=\"https:\/\/foreverbetter.com\/en\/our-targets\">Objectifs 10FOR25<\/a><\/strong><br><br>En 2023 :<br><br><ul><br><li>Nous avons atteint notre <a href=\"https:\/\/foreverbetter.com\/en\/our-targets\"><strong>Objectif droits de l'homme <\/strong><\/a>Nous avons pris de l'avance sur 2025 en formant plus de 220 000 travailleurs d'usine \u00e0 l'autonomisation des femmes et en \u00e9tablissant une cartographie compl\u00e8te des sous-traitants et des fournisseurs de niveau 2 en ce qui concerne les risques en mati\u00e8re de droits de l'homme. Nous avons \u00e9galement effectu\u00e9 57 000 heures d'engagement communautaire au niveau mondial.<\/li><br><li>Nous avons atteint le <a href=\"https:\/\/foreverbetter.com\/en\/our-targets\"><strong>Les plastiques et les oc\u00e9ans<\/strong><\/a> L'entreprise a \u00e9galement soutenu la recherche scientifique sur les microfibres et a \u00e9tudi\u00e9 les options de plastique biod\u00e9gradable.<\/li><br><li>8 produits PUMA sur 10 fabriqu\u00e9s avec<strong>des mat\u00e9riaux recycl\u00e9s ou certifi\u00e9s.<\/strong> PUMA a \u00e9galement augment\u00e9 l'utilisation de mat\u00e9riaux recycl\u00e9s et a annonc\u00e9 qu'\u00e0 partir de 2024, toutes les r\u00e9pliques de maillots de football PUMA seront fabriqu\u00e9es \u00e0 partir de d\u00e9chets textiles gr\u00e2ce \u00e0 la technologie PUMA\u00a0<strong>RE:FIBRE<\/strong>\u00a0technologie de recyclage qui se concentre sur les d\u00e9chets textiles en tant que source principale de mat\u00e9riaux.<\/li><br><\/ul><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Bild1.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>Consultez nos performances par rapport \u00e0 tous nos objectifs 10FOR25 ici.<\/strong><br><br><strong>Pour en savoir plus, consultez le site <a href=\"https:\/\/about.puma.com\/en\/sustainability\/reporting\">Section sur le d\u00e9veloppement durable de notre rapport annuel 2023.<\/a><\/strong><br><br>Il n'y a pas de ligne d'arriv\u00e9e lorsqu'il s'agit de notre responsabilit\u00e9 de faire mieux. C'est pourquoi nous courons FOREVER. plus vite. nous allons de l'avant pour nous surpasser et \u00eatre meilleurs. <strong>POUR TOUJOURS. MIEUX.<\/strong>\u00a0pour les personnes et la plan\u00e8te.<br><br><strong>Alors, Pumas, quel est votre point fort en mati\u00e8re de d\u00e9veloppement durable pour 2023 ?<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>NOTRE APPROCHE<\/h2><p>En tant que marque de sport, nous savons comment nous pousser \u00e0 nous am\u00e9liorer. Nous abordons le d\u00e9veloppement durable de la m\u00eame mani\u00e8re. Il s'agit d'appliquer nos forces et d'am\u00e9liorer nos faiblesses. Au fur et \u00e0 mesure que nous progressons, nous pla\u00e7ons la barre toujours plus haut. Travailler en \u00e9quipe pour \u00eatre <strong>POUR TOUJOURS. MIEUX.<\/strong><\/p><br><p>\u00a0<\/p><br><p><span class=\"text-style-1\">Il n'y en a qu'un seul pour toujours. Faisons en sorte qu'elle soit MEILLEURE.<\/span><\/p><br><p><span class=\"text-style-1\"><a href=\"https:\/\/foreverbetter.com\/en\">D\u00e9couvrez FOREVER. BETTER. ici.<\/a><\/span><\/p><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>Plus de durabilit\u00e9 <\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"row articleMulti4 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/rehacks-bring-your-beloved-puma-items-back-to-life-guided-by-our-voices-of-a-regeneration\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"54147\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>RE:HACKS<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tUne fois que vous avez trouv\u00e9 vos baskets et vos t-shirts pr\u00e9f\u00e9r\u00e9s, vous les portez g\u00e9n\u00e9ralement jusqu'\u00e0 ce qu'ils soient en piteux \u00e9tat. Et si vous pouviez prolonger la dur\u00e9e de vie de vos v\u00eatements et chaussures pr\u00e9f\u00e9r\u00e9s et les conserver aussi longtemps que possible ? \n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/rehacks-bring-your-beloved-puma-items-back-to-life-guided-by-our-voices-of-a-regeneration\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/refibre-interview-with-andrew-burgess\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"54263\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/Andrew-Burgess-Interview-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>\u201cLa production d'une mode durable est un voyage complet\u201d.\u201d<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tAndrew Burgess, l'une de nos Voix d'une nouvelle g\u00e9n\u00e9ration, ne se contente pas de recycler des mat\u00e9riaux pour cr\u00e9er de nouvelles tenues \u00e0 la pointe de la mode, il est aussi un d\u00e9fenseur de la mode durable et inspire une nouvelle g\u00e9n\u00e9ration avec ses cr\u00e9ations color\u00e9es. Dans sa d\u00e9marche visant \u00e0 transformer la fa\u00e7on dont les gens consomment la mode, il a cr\u00e9\u00e9 cinq mod\u00e8les, chacun enti\u00e8rement fabriqu\u00e9 \u00e0 partir de notre tissu RE:FIBRE en polyester recycl\u00e9.\nNous avons eu le plaisir de discuter avec Andrew de sa collaboration avec PUMA, de son inspiration pour la collection et de sa propre marque, Vivid Vision, lors du photoshoot \u00e0 Londres.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/refibre-interview-with-andrew-burgess\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/the-puma-resuede\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"54080\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>LE PUMA RE:SUEDE<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tNous avons r\u00e9ussi ! Nous avons transform\u00e9 une version exp\u00e9rimentale de notre ic\u00f4ne - la SUEDE - en compost, jetant ainsi les bases de futurs programmes de circularit\u00e9. L'exp\u00e9rience s'est d\u00e9roul\u00e9e dans certaines conditions industrielles sur mesure, au cours des deux derni\u00e8res ann\u00e9es, et nous avons maintenant vu les premiers r\u00e9sultats. Tout savoir sur notre voyage RE:SUEDE !\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/the-puma-resuede\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"54227\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Header-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>RE:FIBRE : quand l'ancien devient nouveau<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tVous avez de vieux v\u00eatements que vous ne portez plus ? Ou peut-\u00eatre des v\u00eatements d\u00e9fectueux que vous ne pouvez pas renvoyer ? Ne les jette pas, car ils pourraient faire partie de l'\u00e9quipement de ton club de football pr\u00e9f\u00e9r\u00e9 !\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En 2023, le parcours FOREVER. BETTER. de PUMA a pris de l'ampleur. Dans le cadre du projet RE:SUEDE, nous avons transform\u00e9 une version exp\u00e9rimentale de nos embl\u00e9matiques baskets SUEDE en compost dans des conditions industrielles sp\u00e9cifiques. Gr\u00e2ce \u00e0 RE:FIBRE, nous avons pr\u00e9sent\u00e9 le processus de transformation de vieux textiles usag\u00e9s en nouveaux textiles et, gr\u00e2ce \u00e0 notre initiative Voices of a RE:GENERATION, de jeunes acteurs du changement ont continu\u00e9 \u00e0 nous mettre au d\u00e9fi de faire MIEUX.<br \/>\nD\u00e9couvrez ce que PUMA a fait en 2023 :<\/p>","protected":false},"author":19,"featured_media":55657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":19479,"meta-headline":"PUMA&#039;s journey to be FOREVER. BETTER.","footnotes":""},"categories":[6],"class_list":["post-55500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":55500,"post_author":"19","post_date":"2024-03-06 09:07:50","post_date_gmt":"2024-03-06 08:07:50","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":55657,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Final-Header.png\"},\"headline\":\"PUMA\\u0026#039;s journey to be FOREVER. BETTER.\",\"content\":\"2023 was a year of new perspectives, partnerships, and highlights. Above all, it was a year with a strong focus on sustainability.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"In 2023 PUMA\\u0026rsquo;s \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt; journey gained momentum. In the \\u0026lt;strong\\u0026gt;RE:SUEDE\\u0026lt;\/strong\\u0026gt; project, we turned an experimental version of our iconic SUEDE sneakers into compost under certain tailor-made industrial conditions. Through \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;, we showcased the process behind turning waste old textiles into new textiles and through our \\u0026lt;strong\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/strong\\u0026gt; initiative, young changemakers continued to challenge us to do BETTER.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Take a look at what PUMA has been up to in 2023:\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"_0XTjwf1U74\",\"style\":\"Wide\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;Some of my most rewarding time was listening to our Voices of a RE:GENERATION share their perspectives about how PUMA can improve and incorporating their input into our planning.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":53245},{\"id\":54301},{\"id\":52645}],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"In 2023 our \\u0026lt;strong\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/wandythemaker\/?hl=en-gb\\u0026quot;\\u0026gt;Andrew Burgess\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/figuramoda\/?hl=en-gb\\u0026quot;\\u0026gt;Aishwarya Sharma\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/lukejaquerodney\/?hl=en-gb\\u0026quot;\\u0026gt;Luke Jaque-Rodne\\u0026lt;\/a\\u0026gt;y\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/ramennnnn\/?hl=en-gb\\u0026quot;\\u0026gt;Jade Roche\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt; educated, engaged, and co-created with PUMA through a range of projects to help PUMA to communicate sustainability in a way that resonates with their generation and addresses the things that matter to them and their future.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Andrew took a deep dive into PUMA\\u0026rsquo;s \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;, programme and created his own one-off capsule collection using custom printed RE:FIBRE fabric called: \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/thread-loop\\u0026quot;\\u0026gt;PUMA x VIVID VISIONS\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;. Luke and Jade visited some of our manufacturing partners in Vietnam and Bangladesh and will share their experience through documentaries that will launch soon.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2024 Aishwarya Sharma will focus on a new project in collaboration with PUMA. Stay tuned for more details coming soon.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/reel\/C2s9zdWMDeu\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 16px;\\u0026quot;\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0026quot;\\u0026gt;View this post on Instagram\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by andrew (@wandythemaker)\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/blockquote\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-captioned=\\u0026quot;\\u0026quot; data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/p\/CyQz1lUyaCN\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 16px;\\u0026quot;\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 19% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding-top: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0026quot;\\u0026gt;Sieh dir diesen Beitrag auf Instagram an\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: auto;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Ein Beitrag geteilt von Luke Jaque-Rodney (@lukejaquerodney)\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/blockquote\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Want to learn more about our Voice\\u0026rsquo;s projects? \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\\u0026quot;\\u0026gt;Check out our new FOREVER. BETTER. website at foreverbetter.com\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;On track to achieve our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;10FOR25 Targets\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2023:\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;We reached our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Human Rights target \\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt;ahead of 2025 by training more than 220,000 factory workers on women\\u0026rsquo;s empowerment and completely mapping subcontractors and Tier 2 suppliers for human rights risks. We\\u0026rsquo;ve also completed 57.000 hours of global community engagement.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;We reached the \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Plastics and the Oceans\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt; target, eliminating plastic carrier bags from PUMA\\u0026rsquo;s owned and operated stores, provided support for scientific research on microfibres and researched biodegradable plastic options.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;8 out of 10 PUMA products made with\\u0026lt;strong\\u0026gt;recycled or certified materials.\\u0026lt;\/strong\\u0026gt; PUMA also scaled up the use of recycled materials, and announced that starting 2024, all of PUMA\\u0026rsquo;s replica football jerseys will be made from textile waste using PUMA\\u0026rsquo;s\\u0026nbsp;\\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;recycling technology which focuses on textile waste as the primary source of material.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/ul\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":55568,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Bild1.png\"},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Check out our performance against all our 10FOR25 targets here.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;For all the detail, explore the \\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/sustainability\/reporting\\u0026quot;\\u0026gt;Sustainability Section of our 2023 Annual Report.\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;There is no finish line when it comes to our responsibility to do better. That\\u0026rsquo;s why we\\u0026rsquo;re running FOREVER. FASTER. pushing forward to beat our best and be \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;for people and the planet.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;So Pumas, what is your sustainability highlight for 2023?\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;OUR APPROACH\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;As a sports brand, we know a thing or two about pushing ourselves to be better. We approach sustainability in mucht the same way. It\\u0026rsquo;s about applying our strengths and improving on our weaknesses. As we make progress, we\\u0026rsquo;ll keep raising the bar higher. Working as a team to be \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-1\\u0026quot;\\u0026gt;There\\u0026rsquo;s only one FOREVER. Let\\u0026rsquo;s make it BETTER.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-1\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\\u0026quot;\\u0026gt;Explore FOREVER. BETTER. here.\\u0026lt;\/a\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More Sustainability \",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":54147},{\"id\":54263},{\"id\":54080},{\"id\":54227}],\"numArticles\":4,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA's 2023 journey to be FOREVER. BETTER.","post_excerpt":"In 2023 PUMA\u2019s FOREVER. BETTER. journey gained momentum. In the RE:SUEDE project, we turned an experimental version of our iconic SUEDE sneakers into compost under certain tailor-made industrial conditions. Through RE:FIBRE, we showcased the process behind turning waste old textiles into new textiles and through our Voices of a RE:GENERATION initiative, young changemakers continued to challenge us to do BETTER.\nTake a look at what PUMA has been up to in 2023:\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pumas-2023-journey-to-be-forever-better","to_ping":"","pinged":"","post_modified":"2026-02-21 12:45:01","post_modified_gmt":"2026-02-21 11:45:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=55500","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":55500,"author":"19","date":"2024-03-06 09:07:50","date_gmt":"2024-03-06 08:07:50","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":55657,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Final-Header.png\"},\"headline\":\"PUMA\\u0026#039;s journey to be FOREVER. BETTER.\",\"content\":\"2023 was a year of new perspectives, partnerships, and highlights. Above all, it was a year with a strong focus on sustainability.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"In 2023 PUMA\\u0026rsquo;s \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt; journey gained momentum. In the \\u0026lt;strong\\u0026gt;RE:SUEDE\\u0026lt;\/strong\\u0026gt; project, we turned an experimental version of our iconic SUEDE sneakers into compost under certain tailor-made industrial conditions. Through \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;, we showcased the process behind turning waste old textiles into new textiles and through our \\u0026lt;strong\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/strong\\u0026gt; initiative, young changemakers continued to challenge us to do BETTER.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Take a look at what PUMA has been up to in 2023:\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"_0XTjwf1U74\",\"style\":\"Wide\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;Some of my most rewarding time was listening to our Voices of a RE:GENERATION share their perspectives about how PUMA can improve and incorporating their input into our planning.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":53245},{\"id\":54301},{\"id\":52645}],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"In 2023 our \\u0026lt;strong\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/wandythemaker\/?hl=en-gb\\u0026quot;\\u0026gt;Andrew Burgess\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/figuramoda\/?hl=en-gb\\u0026quot;\\u0026gt;Aishwarya Sharma\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/lukejaquerodney\/?hl=en-gb\\u0026quot;\\u0026gt;Luke Jaque-Rodne\\u0026lt;\/a\\u0026gt;y\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/ramennnnn\/?hl=en-gb\\u0026quot;\\u0026gt;Jade Roche\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt; educated, engaged, and co-created with PUMA through a range of projects to help PUMA to communicate sustainability in a way that resonates with their generation and addresses the things that matter to them and their future.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Andrew took a deep dive into PUMA\\u0026rsquo;s \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;, programme and created his own one-off capsule collection using custom printed RE:FIBRE fabric called: \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/thread-loop\\u0026quot;\\u0026gt;PUMA x VIVID VISIONS\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;. Luke and Jade visited some of our manufacturing partners in Vietnam and Bangladesh and will share their experience through documentaries that will launch soon.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2024 Aishwarya Sharma will focus on a new project in collaboration with PUMA. Stay tuned for more details coming soon.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/reel\/C2s9zdWMDeu\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 16px;\\u0026quot;\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0026quot;\\u0026gt;View this post on Instagram\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: auto;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by andrew (@wandythemaker)\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/blockquote\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-captioned=\\u0026quot;\\u0026quot; data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/p\/CyQz1lUyaCN\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 16px;\\u0026quot;\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 19% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding-top: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0026quot;\\u0026gt;Sieh dir diesen Beitrag auf Instagram an\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; 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height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: auto;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Ein Beitrag geteilt von Luke Jaque-Rodney (@lukejaquerodney)\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/blockquote\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Want to learn more about our Voice\\u0026rsquo;s projects? \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\\u0026quot;\\u0026gt;Check out our new FOREVER. BETTER. website at foreverbetter.com\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;On track to achieve our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;10FOR25 Targets\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2023:\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;We reached our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Human Rights target \\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt;ahead of 2025 by training more than 220,000 factory workers on women\\u0026rsquo;s empowerment and completely mapping subcontractors and Tier 2 suppliers for human rights risks. We\\u0026rsquo;ve also completed 57.000 hours of global community engagement.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;We reached the \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Plastics and the Oceans\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt; target, eliminating plastic carrier bags from PUMA\\u0026rsquo;s owned and operated stores, provided support for scientific research on microfibres and researched biodegradable plastic options.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;8 out of 10 PUMA products made with\\u0026lt;strong\\u0026gt;recycled or certified materials.\\u0026lt;\/strong\\u0026gt; PUMA also scaled up the use of recycled materials, and announced that starting 2024, all of PUMA\\u0026rsquo;s replica football jerseys will be made from textile waste using PUMA\\u0026rsquo;s\\u0026nbsp;\\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;recycling technology which focuses on textile waste as the primary source of material.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/ul\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":55568,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Bild1.png\"},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Check out our performance against all our 10FOR25 targets here.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;For all the detail, explore the \\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/sustainability\/reporting\\u0026quot;\\u0026gt;Sustainability Section of our 2023 Annual Report.\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;There is no finish line when it comes to our responsibility to do better. That\\u0026rsquo;s why we\\u0026rsquo;re running FOREVER. FASTER. pushing forward to beat our best and be \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;for people and the planet.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;So Pumas, what is your sustainability highlight for 2023?\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;OUR APPROACH\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;As a sports brand, we know a thing or two about pushing ourselves to be better. We approach sustainability in mucht the same way. It\\u0026rsquo;s about applying our strengths and improving on our weaknesses. As we make progress, we\\u0026rsquo;ll keep raising the bar higher. Working as a team to be \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-1\\u0026quot;\\u0026gt;There\\u0026rsquo;s only one FOREVER. Let\\u0026rsquo;s make it BETTER.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-1\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\\u0026quot;\\u0026gt;Explore FOREVER. BETTER. here.\\u0026lt;\/a\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More Sustainability \",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":54147},{\"id\":54263},{\"id\":54080},{\"id\":54227}],\"numArticles\":4,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"Le parcours de PUMA vers un avenir FOREVER. BETTER. en 2023.","excerpt":"En 2023, la d\u00e9marche FOREVER. BETTER. de PUMA a pris de l'ampleur. Dans le cadre du projet RE:SUEDE, nous avons transform\u00e9 une version exp\u00e9rimentale de nos embl\u00e9matiques baskets SUEDE en compost dans des conditions industrielles sp\u00e9cifiques. 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