{"id":54892,"date":"2024-01-29T07:00:42","date_gmt":"2024-01-29T06:00:42","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=54892"},"modified":"2025-09-19T14:29:00","modified_gmt":"2025-09-19T14:29:00","slug":"puma-china-and-tencent-forge-partnership-to-pioneer-an-innovative-comprehensive-e-commerce-business-model","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-china-and-tencent-forge-partnership-to-pioneer-an-innovative-comprehensive-e-commerce-business-model\/","title":{"rendered":"PUMA CHINA et Tencent forment un partenariat pour lancer un mod\u00e8le commercial innovant et complet dans le domaine du commerce \u00e9lectronique"},"content":{"rendered":"\n
\n
\n Accueil<\/a>\/\n Corporate<\/a>PUMA CHINA et Tencent forment un partenariat pour lancer un mod\u00e8le commercial innovant et complet dans le domaine du commerce \u00e9lectronique.\n <\/div>\n<\/div>\n
\n
\n \"\"\n\n <\/div>\n \n<\/div>\n
\n
\n
Corporate<\/a><\/div>\n
\n <\/a>\n <\/a>\n <\/a>\n <\/a>\n <\/div>\n

Partenariat avec le g\u00e9ant technologique Tencent<\/h1>\n
PUMA CHINA et Tencent forment un partenariat pour lancer un mod\u00e8le commercial innovant et complet dans le domaine du commerce \u00e9lectronique<\/div>\n
29 janvier 2024 <\/div>\n\n
\n <\/a>\n <\/a>\n <\/a>\n <\/a>\n <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n
\n
\n
\n
En tant que leader mondial dans le domaine de l'Internet et des technologies, Tencent propose des services sociaux et de commerce \u00e9lectronique, centr\u00e9s autour de WeChat, qui connectent chaque jour plus d'un milliard d'utilisateurs actifs \u00e0 travers la Chine. La collaboration strat\u00e9gique entre PUMA et Tencent vise \u00e0 tirer parti de la dynamique imparable et de la port\u00e9e omnipr\u00e9sente du plus grand \u00e9cosyst\u00e8me social chinois afin de stimuler le d\u00e9veloppement de haute qualit\u00e9 de la pr\u00e9sence num\u00e9rique de PUMA.<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n
En r\u00e9ponse aux demandes diverses et segment\u00e9es du march\u00e9 chinois, PUMA s'engage \u00e0 introduire continuellement des produits novateurs<\/strong> et am\u00e9liorer les services pour am\u00e9liorer l'exp\u00e9rience client<\/strong> et \u00e9tendre le charme du sport \u00e0 un public plus large en Chine.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
\n\t
\n\t
\n\t\"\"\n\t\n\t <\/div>\n\t\n\t\t
Shirley Li, directrice g\u00e9n\u00e9rale de PUMA Chine, et Fan Yijin, directeur g\u00e9n\u00e9ral des ventes et des op\u00e9rations publicitaires chez Tencent.<\/div>\n\t<\/div>\n<\/div>\n\n
\n
\n
\n
S'associer \u00e0 Tencent signifie prospective strat\u00e9gique<\/strong>, permettant \u00e0 PUMA de optimiser les op\u00e9rations num\u00e9riques<\/strong>, amplifier la port\u00e9e marketing<\/strong>, et am\u00e9liorer la gestion de la relation client<\/strong>. En int\u00e9grant les ressources compl\u00e8tes de l'\u00e9cosyst\u00e8me et les technologies de pointe de Tencent, PUMA vise \u00e0 construire un nouveau mod\u00e8le int\u00e9gr\u00e9 social et commercial<\/strong>. Cela permettra de renforcer le lien \u00e9motionnel entre la marque et les consommateurs gr\u00e2ce \u00e0 une exp\u00e9rience coh\u00e9rente en ligne et hors ligne<\/strong>, am\u00e9liorant ainsi la qualit\u00e9 et l'efficacit\u00e9 des services aux consommateurs.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n
Ce partenariat permet \u00e9galement \u00e0 PUMA d'\u00eatre plus efficace. r\u00e9pondre aux besoins personnalis\u00e9s et diff\u00e9renci\u00e9s des consommateurs chinois<\/strong> gr\u00e2ce \u00e0 une connaissance approfondie du march\u00e9 local. En d\u00e9ployant des services num\u00e9riques personnalis\u00e9s avec pr\u00e9cision et adapt\u00e9s aux demandes des consommateurs locaux, PUMA s'efforce de mieux servir la vaste communaut\u00e9 chinoise des amateurs de sport et la nouvelle g\u00e9n\u00e9ration., favoriser une croissance durable sur le march\u00e9 dynamique chinois<\/strong>.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
\n
\n

\n Plus de nouvelles<\/span>\n <\/h2>\n <\/div>\n\n<\/div>\n\n
\n\t
\n\t\t\t\n\t\t\t\"\"\n\t\t\t\n\t\t\t<\/a>\n\t\t\t\n\t\t\tCorporate<\/a>\n\t

PUMA obtient la certification de r\u00e9mun\u00e9ration neutre en Su\u00e8de et au Moyen-Orient !<\/h4>\n\t\t\t
\n\t\t\t\tNous avons r\u00e9ussi \u00e0 combler l'\u00e9cart de r\u00e9mun\u00e9ration ajust\u00e9 entre les hommes et les femmes en Su\u00e8de et au Moyen-Orient. Cela a \u00e9t\u00e9 confirm\u00e9 par la certification ind\u00e9pendante du FPI Fair Pay Innovation Lab !\u00a0\n\n\t\t\t<\/div>\n\t\t\tlire l’histoire<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

En tant que leader mondial dans le domaine de l'Internet et des technologies, Tencent propose des services sociaux et de commerce \u00e9lectronique, centr\u00e9s autour de WeChat, qui connectent chaque jour plus d'un milliard d'utilisateurs actifs \u00e0 travers la Chine. La collaboration strat\u00e9gique entre PUMA et Tencent vise \u00e0 tirer parti de la dynamique imparable et de la port\u00e9e omnipr\u00e9sente du plus grand \u00e9cosyst\u00e8me social chinois afin de stimuler le d\u00e9veloppement de haute qualit\u00e9 de la pr\u00e9sence num\u00e9rique de PUMA.<\/p>","protected":false},"author":4,"featured_media":54906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":11698,"meta-headline":"","footnotes":""},"categories":[6],"class_list":["post-54892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":54892,"post_author":"4","post_date":"2024-01-29 07:00:42","post_date_gmt":"2024-01-29 06:00:42","post_content":"","post_title":"PUMA CHINA and Tencent Forge Partnership to Pioneer an Innovative Comprehensive E-commerce Business Model","post_excerpt":"As a world-leading internet and technology company, Tencent\u2019s social and e-commerce services, centered around WeChat, daily connect more than one billion active users around China. PUMA\u2019s strategic collaboration with Tencent aims to capitalise on the unstoppable momentum and ubiquitous reach of China\u2019s largest social ecosystem to propel the high-quality development of PUMA\u2019s digital presence.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-china-and-tencent-forge-partnership-to-pioneer-an-innovative-comprehensive-e-commerce-business-model","to_ping":"","pinged":"","post_modified":"2025-09-19 14:29:00","post_modified_gmt":"2025-09-19 14:29:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=54892","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":54892,"author":"4","date":"2024-01-29 07:00:42","date_gmt":"2024-01-29 06:00:42","content":"","title":"PUMA CHINA et Tencent forment un partenariat pour lancer un mod\u00e8le commercial innovant et complet dans le domaine du commerce \u00e9lectronique","excerpt":"En tant que leader mondial dans le domaine de l'Internet et des technologies, Tencent propose des services sociaux et de commerce \u00e9lectronique, centr\u00e9s autour de WeChat, qui connectent chaque jour plus d'un milliard d'utilisateurs actifs \u00e0 travers la Chine. La collaboration strat\u00e9gique entre PUMA et Tencent vise \u00e0 tirer parti de la dynamique imparable et de la port\u00e9e omnipr\u00e9sente du plus grand \u00e9cosyst\u00e8me social chinois afin de stimuler le d\u00e9veloppement de haute qualit\u00e9 de la pr\u00e9sence num\u00e9rique de PUMA.","status":"publish","password":"","name":"puma-china-and-tencent-forge-partnership-to-pioneer-an-innovative-comprehensive-e-commerce-business-model","modified":"2025-09-19 14:29:00","modified_gmt":"2025-09-19 14:29:00","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"29 janvier 2024 \u00e0 06:00","date_local":"29 janvier 2024","time_local":"06:00","slug":"puma-china-and-tencent-forge-partnership-to-pioneer-an-innovative-comprehensive-e-commerce-business-model","url":"https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-china-and-tencent-forge-partnership-to-pioneer-an-innovative-comprehensive-e-commerce-business-model\/","featured_image":{"width":1140,"height":640,"file":"2024\/01\/Header-Tencent-PUMA-China-III.png","filesize":261091,"sizes":{"medium":{"file":"Header-Tencent-PUMA-China-III-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":29543},"large":{"file":"Header-Tencent-PUMA-China-III-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":242811},"thumbnail":{"file":"Header-Tencent-PUMA-China-III-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":15376},"medium_large":{"file":"Header-Tencent-PUMA-China-III-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":137967},"trp-custom-language-flag":{"file":"Header-Tencent-PUMA-China-III-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":810}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":54906,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/01\/Header-Tencent-PUMA-China-III.png","title":"En-t\u00eate-Tencent-PUMA-China-III","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA CHINA and Tencent Forge Partnership to Pioneer an Innovative Comprehensive E-commerce Business Model","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/54892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=54892"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/54892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/54906"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=54892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=54892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}