{"id":54227,"date":"2023-12-06T08:00:42","date_gmt":"2023-12-06T07:00:42","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=54227"},"modified":"2025-11-20T08:40:26","modified_gmt":"2025-11-20T08:40:26","slug":"re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/","title":{"rendered":"RE-FIBRE D\u00e9couvrez notre technologie innovante qui permet de recycler n'importe quel mat\u00e9riau polyester."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/corporate\/\">Corporate<\/a>\/\n        RE-FIBRE D\u00e9couvrez notre technologie innovante qui permet de recycler n'importe quel mat\u00e9riau polyester.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Header-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >RE:FIBRE : quand l'ancien devient nouveau<\/h1>\n        <div class=\"articleintro\" >D\u00e9couvrez notre technologie innovante qui permet de recycler n'importe quel mat\u00e9riau polyester<\/div>\n        <div class=\"date\">6 d\u00e9cembre 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;RE-FIBRE Discover our innovative technology that recycles any polyester material&quot;, \"text\": &quot;Do you have old clothes that you don\\u2019t wear anymore? Or maybe some faulty garments that you can\\u2019t return? Don\\u2019t throw them away, because they could become part of your favorite clubs\\u2019 football kit!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Vous avez de vieux v\u00eatements que vous ne portez plus ? Ou peut-\u00eatre des v\u00eatements d\u00e9fectueux que vous ne pouvez pas renvoyer ? Ne les jette pas, car ils pourraient faire partie de l'\u00e9quipement de ton club de football pr\u00e9f\u00e9r\u00e9 !<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">NOUS PASSONS \u00c0 L'\u00c9CHELLE SUP\u00c9RIEURE !<\/span>\n<br\/>Une fois les tests r\u00e9ussis, nous \u00e9tendrons notre <strong>Innovation en mati\u00e8re de recyclage des textiles, RE:FIBRE<\/strong>, qui peut transformer n'importe quel mat\u00e9riau en polyester en un nouveau tissu. Cela signifie que <strong>\u00e0 partir de 2024, tous les maillots des clubs et des f\u00e9d\u00e9rations de football PUMA seront fabriqu\u00e9s \u00e0 partir de mat\u00e9riaux recycl\u00e9s RE:FIBRE<\/strong>, au lieu de bouteilles en plastique recycl\u00e9es.<br\/>\n<br\/>\u00a0<br\/>\n<br\/>Nous utilisons la technologie RE:FIBRE depuis 2022 pour produire des fibres recycl\u00e9es. <strong>des maillots d'entra\u00eenement pour les clubs de football que nous parrainons<\/strong>, ainsi que notre <strong>F\u00e9d\u00e9rations Suisse et Maroc : kits r\u00e9pliques pour la Coupe du Monde de Football F\u00e9minin<\/strong> et <strong>Troisi\u00e8me kit de Girona pour la saison 2023\/24<\/strong>. En 2024, tous les <strong>R\u00e9pliques de maillots de football PUMA pour l'Euro et la Copa Am\u00e9rica<\/strong> Les tournois seront \u00e9galement fabriqu\u00e9s \u00e0 l'aide de RE:FIBRE.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Shred.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Comment fonctionne RE:FIBRE ?<\/span>\n<br\/><strong>RE:FIBRE est un processus en quatre \u00e9tapes qui utilise n'importe quel mat\u00e9riau polyester<\/strong> - des chutes d'usine, des produits d\u00e9fectueux et des v\u00eatements d'occasion -<strong> pour cr\u00e9er de nouveaux v\u00eatements qui peuvent \u00eatre recycl\u00e9s \u00e0 l'infini.<\/strong><br\/>\n<br\/><strong>Voici comment cela fonctionne :<\/strong><br\/>\n<ul>\n<li><strong>Collecter et trier :<\/strong> Collecte et tri des d\u00e9chets textiles et d'autres mat\u00e9riaux qui ne sont plus des d\u00e9chets.<\/li>\n<li><strong>D\u00e9chiqueter et m\u00e9langer :<\/strong> Broyer et m\u00e9langer les mat\u00e9riaux collect\u00e9s au minimum.<\/li>\n<li><strong>Dissoudre, filtrer et polym\u00e9riser :<\/strong> Faire fondre le polyester d\u00e9chiquet\u00e9 et le d\u00e9barrasser des colorants pr\u00e9c\u00e9dents gr\u00e2ce \u00e0 un processus de recyclage chimique.<\/li>\n<li><strong>Fondre, filer, tricoter et coudre :<\/strong> La fusion permet aux polym\u00e8res nouvellement produits d'\u00eatre pr\u00eats \u00e0 \u00eatre fil\u00e9s et cousus pour cr\u00e9er un tissu RE:FIBRE comme neuf, qui peut \u00eatre recycl\u00e9 \u00e0 l'infini.<\/li>\n<\/ul>\n<br\/>\u00a0<br\/>\n<br\/>Si vous souhaitez savoir comment RE:FIBRE fonctionne en d\u00e9tail, vous pouvez <strong>regarder une vid\u00e9o utilisant l'imagerie g\u00e9n\u00e9r\u00e9e par ordinateur<\/strong> pour vous faire d\u00e9couvrir le processus RE:FIBRE, jusqu'\u00e0 la chimie mol\u00e9culaire \u00e0 l'\u0153uvre.<br\/>\n<br\/><strong>\ud83c\udfac Regardez la vid\u00e9o ci-dessous !<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"PUMA RE:FIBRE - Comment \u00e7a marche ?\" src=\"https:\/\/www.youtube.com\/embed\/S2GP3oU7eY8\" width=\"650\" height=\"626\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">C\u00e9l\u00e9bration de l'Happy Hour RE:FIBRE<\/span>\n<div><span lang=\"EN-US\">Pour c\u00e9l\u00e9brer la <strong>les grandes r\u00e9alisations de nos \u00e9quipes d'innovation, d'\u00e9quipes sportives et de d\u00e9veloppement durable<\/strong> qui permettent \u00e0 RE:FIBRE de voir le jour, <strong>o<\/strong><\/span><strong>os PUMA du si\u00e8ge d'Herzo ont \u00e9t\u00e9 invit\u00e9s \u00e0 la premi\u00e8re \u00e9dition de l'Happy Hour RE:FIBRE<\/strong> au cours d'un d\u00e9jeuner \u00e0 notre cantine. <strong>125 PUMA ont particip\u00e9<\/strong> et <strong>ont \u00e9chang\u00e9 leurs v\u00eatements d'occasion contre un jeton de d\u00e9jeuner gratuit<\/strong>.<\/div>\n<div><\/div>\n<div>En plus d'un d\u00e9jeuner gratuit, nos PUMA ont gagn\u00e9<strong> Aper\u00e7u de notre technologie RE:FIBRE<\/strong>, et a obtenu un <strong>premier aper\u00e7u exclusif de la nouvelle collection VIVID VISIONS<\/strong> - une capsule unique <strong>con\u00e7u par la voix d'une RE:GENERATION Andrew Burgess<\/strong>, qui pr\u00e9sente le potentiel cr\u00e9atif du recyclage de v\u00eatements \u00e0 l'aide de tissus RE:FIBRE imprim\u00e9s sur mesure.<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Les PUMA ram\u00e8nent de vieux v\u00eatements <\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Square-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">M. PUMA lui-m\u00eame s'est joint \u00e0 l'action de recyclage<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Square-2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div><\/div>\n<br\/><strong>Merci \u00e0 tous les PUMA qui ont soutenu notre activit\u00e9 de d\u00e9veloppement durable !<\/strong> Nous esp\u00e9rons que vous avez appr\u00e9ci\u00e9 l'\u00e9v\u00e9nement et le d\u00e9jeuner gratuit. Et n'oubliez pas : vous pouvez toujours faire don de vos v\u00eatements usag\u00e9s dans le bac de r\u00e9cup\u00e9ration le plus proche.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Comment RE:FIBRE fait-il la diff\u00e9rence ?<\/span>\n<br\/><strong>RE:FIBRE est important parce qu'il nous aide \u00e0 relever le d\u00e9fi des d\u00e9chets textiles.<\/strong>, ce qui constitue un probl\u00e8me environnemental majeur. Selon les Nations unies, l'industrie de la mode produit 10% d'\u00e9missions de carbone et 20% d'eaux us\u00e9es au niveau mondial, et consomme plus d'\u00e9nergie que les industries de l'aviation et du transport maritime r\u00e9unies. En outre, environ 85% de textiles finissent dans des d\u00e9charges ou sont incin\u00e9r\u00e9s, ce qui contribue aux \u00e9missions de gaz \u00e0 effet de serre et \u00e0 la pollution. <strong>En utilisant RE:FIBRE, nous pouvons r\u00e9duire notre d\u00e9pendance \u00e0 l'\u00e9gard des bouteilles en plastique transparent.<\/strong>, qui sont la principale source de polyester recycl\u00e9 dans les v\u00eatements, et de diversifier nos mati\u00e8res premi\u00e8res.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>\u201cNotre souhait est d'obtenir 100% de polyester produit \u00e0 partir de d\u00e9chets textiles. L'accumulation de d\u00e9chets textiles dans les d\u00e9charges constitue un risque pour l'environnement. Repenser notre mode de production et \u00e9voluer vers un mod\u00e8le d'entreprise plus circulaire est l'une des principales priorit\u00e9s de notre strat\u00e9gie de d\u00e9veloppement durable.\u201d<\/p>\n<br\/><br\/>Anne-Laure Descours, Chief Sourcing Officer chez PUMA. <\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Vous voulez en savoir plus sur RE:FIBRE ?<\/span>\n<br\/>Nous avons lanc\u00e9 <strong>une s\u00e9rie de podcasts intitul\u00e9e The RE:GEN REPORTS<\/strong>, qui rend les informations contenues dans notre rapport de d\u00e9veloppement durable plus accessibles et plus adapt\u00e9es au public de la g\u00e9n\u00e9ration Z. L'\u00e9pisode 3 est consacr\u00e9 au recyclage des mat\u00e9riaux et \u00e0 la d\u00e9finition de la \u2018circularit\u00e9\u2019, ainsi qu'\u00e0 la mani\u00e8re dont notre projet RE:FIBRE constitue une \u00e9tape vers un avenir meilleur.<br\/>\n<br\/><strong>\ud83c\udfa7 \u00c9coutez le podcast !<\/strong><br\/>\n<br\/>\u00a0<br\/>\n<br\/>Nos efforts continus en mati\u00e8re de d\u00e9veloppement durable ne sont pas pass\u00e9s inaper\u00e7us. En tant que <strong>nous avons pu am\u00e9liorer notre classement dans l'indice de durabilit\u00e9 Global 100 de Corporate Knight, qui est pass\u00e9 de la 77e \u00e0 la 47e place,<\/strong> et le voyage n'est pas termin\u00e9.<br\/>\n<br\/><strong>En savoir plus sur nos objectifs de d\u00e9veloppement durable et sur RE:FIBRE !<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>A PROPOS DE RE:FIBRE<\/h2>\n<div>\n<p>RE:FIBRE est notre technologie de recyclage textile qui transforme les vieux v\u00eatements et les chutes d'usine en nouveaux tissus pouvant \u00eatre utilis\u00e9s pour fabriquer des maillots de football et d'autres produits. RE:FIBRE utilise un processus en quatre \u00e9tapes qui comprend le d\u00e9chiquetage, la polym\u00e9risation, la fusion, le filage et le tricotage pour recycler les mat\u00e9riaux en polyester. Avec RE:FIBRE, nous visons \u00e0 r\u00e9duire les d\u00e9chets textiles, \u00e0 diversifier la source de polyester recycl\u00e9 et \u00e0 \u00e9voluer vers un mod\u00e8le commercial plus circulaire. RE:FIBRE fait partie de notre strat\u00e9gie de d\u00e9veloppement durable 10 for 24.<\/p>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>L'HAPPY HOUR RE:FIBRE<\/h2>\n<p>Nos PUMA au si\u00e8ge d'Herzo apportaient leurs vieux v\u00eatements et recevaient en \u00e9change un ch\u00e8que d\u00e9jeuner gratuit. L'activation a \u00e9t\u00e9 un grand succ\u00e8s avec plus de 5 poubelles de vieux v\u00eatements collect\u00e9s !<\/p>\n<p>\u00a0<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>PARTAGEZ LA NOUVELLE SUR LINKEDIN !<\/h2>\n<p><iframe loading=\"lazy\" title=\"Commentaire de l&#039;auteur\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7137716860929671168\" width=\"370\" height=\"789\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/FOREVER-BETTER.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Sidepanel.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Sidepanel.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Plus de nouvelles<\/h2>\n    <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary\">Corporate<\/a>\n\t\t\t        <h4>LE PUMA RE:SUEDE<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Nous avons r\u00e9ussi ! Nous avons transform\u00e9 une version exp\u00e9rimentale de notre ic\u00f4ne - la SUEDE - en compost, jetant ainsi les bases de futurs programmes de circularit\u00e9. L'exp\u00e9rience s'est d\u00e9roul\u00e9e dans certaines conditions industrielles sur mesure, au cours des deux derni\u00e8res ann\u00e9es, et nous avons maintenant vu les premiers r\u00e9sultats. Tout savoir sur notre voyage RE:SUEDE !\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/the-puma-resuede\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/the-puma-resuede\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-welcomes-indian-sustainable-fashion-advocate-aishwarya-sharma-as-its-new-voice-of-a-regeneration\/\" \n\t\t\t\t\t\t\t\t\t    id=\"53241\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/09\/Aishwarya_Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\">Corporate<\/a>\n\t\t\t\t\t\t\t        <h4>Une nouvelle voix d'une RE:GENERATION<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Rencontrez Aishwarya Sharma, la nouvelle voix de la RE:GENERATION de PUMA. Cette Indienne, d\u00e9fenseur de la mode durable, rejoint l'\u00e9quipe pour aider PUMA \u00e0 identifier les domaines cl\u00e9s \u00e0 am\u00e9liorer dans ses efforts de durabilit\u00e9. Aishwarya s'est fait un nom gr\u00e2ce \u00e0 ses convictions sur les droits des femmes, la mode, les m\u00e9dias sociaux et le changement climatique.\n\n\n\nAishwarya rejoint trois autres penseurs de la prochaine g\u00e9n\u00e9ration, Andrew Burgess, Jade Roche et Luke Jaque-Rodney, dans le cadre du projet d'un an de PUMA visant \u00e0 faire progresser ses efforts en mati\u00e8re de d\u00e9veloppement durable en collaborant avec de jeunes \u00e9cologistes. CATch Up a eu l'occasion de discuter avec Aishwarya de son parcours dans l'activisme de la mode et de son r\u00f4le en tant que Voix d'une RE:GENERATION de PUMA.\n\n\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-welcomes-indian-sustainable-fashion-advocate-aishwarya-sharma-as-its-new-voice-of-a-regeneration\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" \n\t\t\t\t\t\t\t\t\t    id=\"49448\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/Header-voices.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\">Corporate<\/a>\n\t\t\t\t\t\t\t        <h4>Nos \u2018Voix d'une RE:GENERATION\u2019 (en anglais)\u2019<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        L'ann\u00e9e derni\u00e8re, nous avons invit\u00e9 des penseurs, des partenaires, des ONG et des experts de la prochaine g\u00e9n\u00e9ration \u00e0 se r\u00e9unir pour notre Conf\u00e9rence des peuples (COP). C'\u00e9tait l'occasion pour nous d'\u00e9couter, et c'est ce que nous avons fait. \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Vous avez de vieux v\u00eatements que vous ne portez plus ? Ou peut-\u00eatre des v\u00eatements d\u00e9fectueux que vous ne pouvez pas renvoyer ? Ne les jette pas, car ils pourraient faire partie de l'\u00e9quipement de ton club de football pr\u00e9f\u00e9r\u00e9 !<\/p>","protected":false},"author":4,"featured_media":54239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":14375,"meta-headline":"RE:FIBRE: when something old becomes something new","footnotes":""},"categories":[6],"class_list":["post-54227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":54227,"post_author":"4","post_date":"2023-12-06 08:00:42","post_date_gmt":"2023-12-06 07:00:42","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":54239},\"headline\":\"RE:FIBRE: when something old becomes something new\",\"content\":\"Discover our innovative technology that recycles any polyester material\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Do you have old clothes that you don\\u0026rsquo;t wear anymore? Or maybe some faulty garments that you can\\u0026rsquo;t return? Don\\u0026rsquo;t throw them away, because they could become part of your favorite clubs\\u0026rsquo; football kit!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;WE\\u0026rsquo;RE SCALING UP!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;After successful testing, we will scale up our \\u0026lt;strong\\u0026gt;textile recycling innovation, RE:FIBRE\\u0026lt;\/strong\\u0026gt;, which can turn any polyester material into new fabric. This means that \\u0026lt;strong\\u0026gt;from 2024 onwards, all PUMA football Club and Federation replica jerseys will be made of RE:FIBRE recycled materials\\u0026lt;\/strong\\u0026gt;, instead of only recycled plastic bottles.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We have been using RE:FIBRE technology since 2022 to produce recycled \\u0026lt;strong\\u0026gt;training jerseys for our sponsored football clubs\\u0026lt;\/strong\\u0026gt;, as well as our \\u0026lt;strong\\u0026gt;Federations Switzerland and Morocco\\u0026lsquo;s replica kits for the Women\\u0026rsquo;s World Cup\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Girona\\u0026rsquo;s 2023\/24 season Third kit\\u0026lt;\/strong\\u0026gt;. In 2024, all official \\u0026lt;strong\\u0026gt;PUMA football replica jerseys for the Euro and Copa Am\\u0026eacute;rica\\u0026lt;\/strong\\u0026gt; tournaments will also be manufactured using RE:FIBRE.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Shred.png\",\"filesize\":206027,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Shred-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":22845},\"large\":{\"file\":\"RE-FIBRE-Gallery-Shred-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":209143},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Shred-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17267},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Shred-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":122423},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Shred-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":678}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54234,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Shred.png\",\"title\":\"RE-FIBRE-Gallery-Shred\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54234},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;How does RE:FIBRE work?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is a four-step process that uses any polyester material\\u0026lt;\/strong\\u0026gt; \\u0026ndash; from factory offcuts, faulty goods to pre-loved clothes \\u0026ndash;\\u0026lt;strong\\u0026gt; to create new garments that can be recycled again and again.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Here\\u0026rsquo;s how it works:\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;ul\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Collect and Sort:\\u0026lt;\/strong\\u0026gt; Collecting and sorting textile waste and other previously wasteful materials.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Shred and Mix:\\u0026lt;\/strong\\u0026gt; Shredding and mixing the collected materials down to the minimum.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Dissolve, Filter and Polymerize:\\u0026lt;\/strong\\u0026gt; Melting down the shredded polyester and ridding them of previous dyes through a chemical recycling process.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Melt, Spin, Knit and Sew:\\u0026lt;\/strong\\u0026gt; The melting allows the newly produced polymers to become ready to be spun and sewn into shape to create good as new RE:FIBRE fabric which can be recycled again and again.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;\/ul\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;If you are curious about how RE:FIBRE works in detail, you can \\u0026lt;strong\\u0026gt;watch a our video using Computer Generated Imagery\\u0026lt;\/strong\\u0026gt; to take you through the RE:FIBRE process, right down to the molecular chemistry at work.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83c\udfac Watch the video below!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;PUMA RE:FIBRE - How it works\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/S2GP3oU7eY8\\u0026quot; width=\\u0026quot;650\\u0026quot; height=\\u0026quot;626\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Celebrating the RE:FIBRE Happy Hour\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\u0026lt;span lang=\\u0026quot;EN-US\\u0026quot;\\u0026gt;To celebrate the \\u0026lt;strong\\u0026gt;great achievements of our Innovation, Teamsport and Sustainability Teams\\u0026lt;\/strong\\u0026gt; who make RE:FIBRE happen, \\u0026lt;strong\\u0026gt;o\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;ur PUMAs at the Herzo HQ were invited to the first RE:FIBRE Happy Hour\\u0026lt;\/strong\\u0026gt; over lunch at our canteen. \\u0026lt;strong\\u0026gt;125 PUMAs participated\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;exchanged their pre-loved clothes for a free lunch token\\u0026lt;\/strong\\u0026gt;.\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div\\u0026gt;Besides a free lunch, our PUMAs gained\\u0026lt;strong\\u0026gt; insights on our RE:FIBRE technology\\u0026lt;\/strong\\u0026gt;, and got an \\u0026lt;strong\\u0026gt;exclusive first glimpse of the new VIVID VISIONS collection\\u0026lt;\/strong\\u0026gt; \\u0026ndash; a one off capsule \\u0026lt;strong\\u0026gt;designed by our voice of a RE:GENERATION Andrew Burgess\\u0026lt;\/strong\\u0026gt;, which showcases the creative potential of upcycling garments with custom printed RE:FIBRE fabrics.\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"id\":54244},{\"id\":54243}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[\"PUMAs bringing in old clothes \",\"Mr PUMA himself joined the recycling action\"],\"captions\":[],\"showCaptions\":[false,false],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Thank you to all PUMAs who supported our sustainability activity!\\u0026lt;\/strong\\u0026gt; We hope you enjoyed the event and your free lunch. And Remember: you can always donate your pre-loved garments at your closest Take-Back bin.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\",\"filesize\":344955,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":36259},\"large\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":333090},\"thumbnail\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":20254},\"medium_large\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":195229},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":789}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54245,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\",\"title\":\"RE-FIBRE-HAPPY-HOUR-Gallery\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54245},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;How is RE:FIBRE making a difference?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is important because it helps us address the challenge of textile waste\\u0026lt;\/strong\\u0026gt;, which is a major environmental problem. According to the United Nations, the fashion industry produces 10% of global carbon emissions and 20% of global wastewater, and consumes more energy than the aviation and shipping industries combined. Moreover, around 85% of textiles end up in landfills or are incinerated, which contributes to greenhouse gas emissions and pollution. \\u0026lt;strong\\u0026gt;By using RE:FIBRE, we can reduce our reliance on clear plastic bottles\\u0026lt;\/strong\\u0026gt;, which are the main source of recycled polyester in garments, and diversify our raw materials.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"filesize\":463677,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Fabric-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40177},\"large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":432225},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Fabric-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":21243},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":247127},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Fabric-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54235,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"title\":\"RE-FIBRE-Gallery-Fabric\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54235},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;Our wish is to have 100% of product polyester coming from textile waste. Textile waste build-up in landfills is an environmental risk. Rethinking the way we produce and moving towards a more circular business model is one of the main priorities of our sustainability strategy.\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA. \",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Want to learn more about RE:FIBRE?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We have launched \\u0026lt;strong\\u0026gt;a podcast series called The RE:GEN REPORTS\\u0026lt;\/strong\\u0026gt;, which makes the information in our Sustainability Report more accessible and tailored to a Gen Z audience. Episode 3 focuses on upcycling materials and defining \\u0026lsquo;circularity\\u0026rsquo; and how our RE:FIBRE project is a step towards a better future.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83c\udfa7 Listen to the podcast!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our ongoing efforts in sustainability have not gone unnoticed. As \\u0026lt;strong\\u0026gt;we have been able to improve our rankings on Corporate Knight\\u0026rsquo;s Global 100 Sustainability Index from 77th to 47th,\\u0026lt;\/strong\\u0026gt; and the journey is not over.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Read more about our sustainability targets and RE:FIBRE!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"filesize\":463677,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Fabric-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40177},\"large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":432225},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Fabric-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":21243},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":247127},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Fabric-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54235,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"title\":\"RE-FIBRE-Gallery-Fabric\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54235},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;ABOUT RE:FIBRE\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;p\\u0026gt;RE:FIBRE is our textile recycling technology that transforms old garments and factory cutoffs into new fabrics that can be used to make football jerseys and other products. RE:FIBRE uses a four-step process that involves shredding, polymerizing, melting, spinning, and knitting to recycle polyester materials. With RE:FIBRE, we aim to reduce textile waste, diversify the source of recycled polyester, and move towards a more circular business model. RE:FIBRE is part of our sustainability strategy 10 for 24.\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;THE RE:FIBRE HAPPY HOUR\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;Our PUMAs at the Herzo HQ were bringing in their old clothes and received a free lunch voucher in return. The activation was a great success with over 5 bins of old garments collected!\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;SHARE THE NEWS ON LINKEDIN!\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7137716860929671168\\u0026quot; width=\\u0026quot;370\\u0026quot; height=\\u0026quot;789\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"id\":54102},{\"id\":54233},{\"id\":54242}],\"headlines\":[\"\",\"\",\"\"],\"showCaptions\":[false,false,false],\"portraitMode\":[false,true,true],\"aspect\":\"0\",\"style\":\"3\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"More News\",\"width\":\"Full\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"More News\",\"icon\":\"\",\"manualArticles\":[{\"id\":54080},{\"id\":53241},{\"id\":49448}],\"mode\":\"manual\",\"articles\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"RE-FIBRE Discover our innovative technology that recycles any polyester material","post_excerpt":"Do you have old clothes that you don\u2019t wear anymore? Or maybe some faulty garments that you can\u2019t return? Don\u2019t throw them away, because they could become part of your favorite clubs\u2019 football kit!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material","to_ping":"","pinged":"","post_modified":"2025-11-20 08:40:26","post_modified_gmt":"2025-11-20 08:40:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=54227","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":54227,"author":"4","date":"2023-12-06 08:00:42","date_gmt":"2023-12-06 07:00:42","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":54239},\"headline\":\"RE:FIBRE: when something old becomes something new\",\"content\":\"Discover our innovative technology that recycles any polyester material\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Do you have old clothes that you don\\u0026rsquo;t wear anymore? Or maybe some faulty garments that you can\\u0026rsquo;t return? Don\\u0026rsquo;t throw them away, because they could become part of your favorite clubs\\u0026rsquo; football kit!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;WE\\u0026rsquo;RE SCALING UP!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;After successful testing, we will scale up our \\u0026lt;strong\\u0026gt;textile recycling innovation, RE:FIBRE\\u0026lt;\/strong\\u0026gt;, which can turn any polyester material into new fabric. This means that \\u0026lt;strong\\u0026gt;from 2024 onwards, all PUMA football Club and Federation replica jerseys will be made of RE:FIBRE recycled materials\\u0026lt;\/strong\\u0026gt;, instead of only recycled plastic bottles.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We have been using RE:FIBRE technology since 2022 to produce recycled \\u0026lt;strong\\u0026gt;training jerseys for our sponsored football clubs\\u0026lt;\/strong\\u0026gt;, as well as our \\u0026lt;strong\\u0026gt;Federations Switzerland and Morocco\\u0026lsquo;s replica kits for the Women\\u0026rsquo;s World Cup\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Girona\\u0026rsquo;s 2023\/24 season Third kit\\u0026lt;\/strong\\u0026gt;. In 2024, all official \\u0026lt;strong\\u0026gt;PUMA football replica jerseys for the Euro and Copa Am\\u0026eacute;rica\\u0026lt;\/strong\\u0026gt; tournaments will also be manufactured using RE:FIBRE.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Shred.png\",\"filesize\":206027,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Shred-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":22845},\"large\":{\"file\":\"RE-FIBRE-Gallery-Shred-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":209143},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Shred-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17267},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Shred-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":122423},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Shred-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":678}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54234,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Shred.png\",\"title\":\"RE-FIBRE-Gallery-Shred\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54234},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;How does RE:FIBRE work?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is a four-step process that uses any polyester material\\u0026lt;\/strong\\u0026gt; \\u0026ndash; from factory offcuts, faulty goods to pre-loved clothes \\u0026ndash;\\u0026lt;strong\\u0026gt; to create new garments that can be recycled again and again.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Here\\u0026rsquo;s how it works:\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;ul\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Collect and Sort:\\u0026lt;\/strong\\u0026gt; Collecting and sorting textile waste and other previously wasteful materials.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Shred and Mix:\\u0026lt;\/strong\\u0026gt; Shredding and mixing the collected materials down to the minimum.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Dissolve, Filter and Polymerize:\\u0026lt;\/strong\\u0026gt; Melting down the shredded polyester and ridding them of previous dyes through a chemical recycling process.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Melt, Spin, Knit and Sew:\\u0026lt;\/strong\\u0026gt; The melting allows the newly produced polymers to become ready to be spun and sewn into shape to create good as new RE:FIBRE fabric which can be recycled again and again.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;\/ul\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;If you are curious about how RE:FIBRE works in detail, you can \\u0026lt;strong\\u0026gt;watch a our video using Computer Generated Imagery\\u0026lt;\/strong\\u0026gt; to take you through the RE:FIBRE process, right down to the molecular chemistry at work.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83c\udfac Watch the video below!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;PUMA RE:FIBRE - How it works\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/S2GP3oU7eY8\\u0026quot; width=\\u0026quot;650\\u0026quot; height=\\u0026quot;626\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Celebrating the RE:FIBRE Happy Hour\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\u0026lt;span lang=\\u0026quot;EN-US\\u0026quot;\\u0026gt;To celebrate the \\u0026lt;strong\\u0026gt;great achievements of our Innovation, Teamsport and Sustainability Teams\\u0026lt;\/strong\\u0026gt; who make RE:FIBRE happen, \\u0026lt;strong\\u0026gt;o\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;ur PUMAs at the Herzo HQ were invited to the first RE:FIBRE Happy Hour\\u0026lt;\/strong\\u0026gt; over lunch at our canteen. \\u0026lt;strong\\u0026gt;125 PUMAs participated\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;exchanged their pre-loved clothes for a free lunch token\\u0026lt;\/strong\\u0026gt;.\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div\\u0026gt;Besides a free lunch, our PUMAs gained\\u0026lt;strong\\u0026gt; insights on our RE:FIBRE technology\\u0026lt;\/strong\\u0026gt;, and got an \\u0026lt;strong\\u0026gt;exclusive first glimpse of the new VIVID VISIONS collection\\u0026lt;\/strong\\u0026gt; \\u0026ndash; a one off capsule \\u0026lt;strong\\u0026gt;designed by our voice of a RE:GENERATION Andrew Burgess\\u0026lt;\/strong\\u0026gt;, which showcases the creative potential of upcycling garments with custom printed RE:FIBRE fabrics.\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"id\":54244},{\"id\":54243}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[\"PUMAs bringing in old clothes \",\"Mr PUMA himself joined the recycling action\"],\"captions\":[],\"showCaptions\":[false,false],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Thank you to all PUMAs who supported our sustainability activity!\\u0026lt;\/strong\\u0026gt; We hope you enjoyed the event and your free lunch. And Remember: you can always donate your pre-loved garments at your closest Take-Back bin.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\",\"filesize\":344955,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":36259},\"large\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":333090},\"thumbnail\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":20254},\"medium_large\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":195229},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":789}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54245,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\",\"title\":\"RE-FIBRE-HAPPY-HOUR-Gallery\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54245},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;How is RE:FIBRE making a difference?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is important because it helps us address the challenge of textile waste\\u0026lt;\/strong\\u0026gt;, which is a major environmental problem. According to the United Nations, the fashion industry produces 10% of global carbon emissions and 20% of global wastewater, and consumes more energy than the aviation and shipping industries combined. Moreover, around 85% of textiles end up in landfills or are incinerated, which contributes to greenhouse gas emissions and pollution. \\u0026lt;strong\\u0026gt;By using RE:FIBRE, we can reduce our reliance on clear plastic bottles\\u0026lt;\/strong\\u0026gt;, which are the main source of recycled polyester in garments, and diversify our raw materials.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"filesize\":463677,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Fabric-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40177},\"large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":432225},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Fabric-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":21243},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":247127},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Fabric-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54235,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"title\":\"RE-FIBRE-Gallery-Fabric\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54235},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;Our wish is to have 100% of product polyester coming from textile waste. Textile waste build-up in landfills is an environmental risk. Rethinking the way we produce and moving towards a more circular business model is one of the main priorities of our sustainability strategy.\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA. \",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Want to learn more about RE:FIBRE?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We have launched \\u0026lt;strong\\u0026gt;a podcast series called The RE:GEN REPORTS\\u0026lt;\/strong\\u0026gt;, which makes the information in our Sustainability Report more accessible and tailored to a Gen Z audience. Episode 3 focuses on upcycling materials and defining \\u0026lsquo;circularity\\u0026rsquo; and how our RE:FIBRE project is a step towards a better future.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83c\udfa7 Listen to the podcast!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our ongoing efforts in sustainability have not gone unnoticed. As \\u0026lt;strong\\u0026gt;we have been able to improve our rankings on Corporate Knight\\u0026rsquo;s Global 100 Sustainability Index from 77th to 47th,\\u0026lt;\/strong\\u0026gt; and the journey is not over.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Read more about our sustainability targets and RE:FIBRE!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"filesize\":463677,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Fabric-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40177},\"large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":432225},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Fabric-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":21243},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":247127},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Fabric-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54235,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"title\":\"RE-FIBRE-Gallery-Fabric\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54235},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;ABOUT RE:FIBRE\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;p\\u0026gt;RE:FIBRE is our textile recycling technology that transforms old garments and factory cutoffs into new fabrics that can be used to make football jerseys and other products. RE:FIBRE uses a four-step process that involves shredding, polymerizing, melting, spinning, and knitting to recycle polyester materials. With RE:FIBRE, we aim to reduce textile waste, diversify the source of recycled polyester, and move towards a more circular business model. RE:FIBRE is part of our sustainability strategy 10 for 24.\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;THE RE:FIBRE HAPPY HOUR\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;Our PUMAs at the Herzo HQ were bringing in their old clothes and received a free lunch voucher in return. The activation was a great success with over 5 bins of old garments collected!\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;SHARE THE NEWS ON LINKEDIN!\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7137716860929671168\\u0026quot; width=\\u0026quot;370\\u0026quot; height=\\u0026quot;789\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"id\":54102},{\"id\":54233},{\"id\":54242}],\"headlines\":[\"\",\"\",\"\"],\"showCaptions\":[false,false,false],\"portraitMode\":[false,true,true],\"aspect\":\"0\",\"style\":\"3\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"More News\",\"width\":\"Full\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"More News\",\"icon\":\"\",\"manualArticles\":[{\"id\":54080},{\"id\":53241},{\"id\":49448}],\"mode\":\"manual\",\"articles\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"RE-FIBRE D\u00e9couvrez notre technologie innovante qui permet de recycler n'importe quel mat\u00e9riau polyester.","excerpt":"Vous avez de vieux v\u00eatements que vous ne portez plus ? Ou peut-\u00eatre des v\u00eatements d\u00e9fectueux que vous ne pouvez pas renvoyer ? Ne les jette pas, car ils pourraient faire partie de l'\u00e9quipement de ton club de football pr\u00e9f\u00e9r\u00e9 !","status":"publish","password":"","name":"re-fibre-d\u00e9couvrez-notre-technologie-innovante-qui-recycle-tout-mat\u00e9riau-en-polyester","modified":"2025-11-20 08:40:26","modified_gmt":"2025-11-20 08:40:26","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"6 d\u00e9cembre 2023 \u00e0 07:00","date_local":"6 d\u00e9cembre 2023","time_local":"07:00","slug":"re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material","url":"https:\/\/www.puma-catchup.com\/fr\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/","featured_image":{"width":1140,"height":640,"file":"2023\/12\/RE-FIBRE-Header-1.png","filesize":263695,"sizes":{"medium":{"file":"RE-FIBRE-Header-1-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":25957},"large":{"file":"RE-FIBRE-Header-1-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":224046},"thumbnail":{"file":"RE-FIBRE-Header-1-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":13488},"medium_large":{"file":"RE-FIBRE-Header-1-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":129067},"trp-custom-language-flag":{"file":"RE-FIBRE-Header-1-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":774}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":54239,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Header-1.png","title":"RE-FIBRE-En-t\u00eate","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"RE:FIBRE: when something old becomes something new","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/54227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=54227"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/54227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/54239"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=54227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=54227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}