{"id":53612,"date":"2023-10-19T07:00:48","date_gmt":"2023-10-19T05:00:48","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=53612"},"modified":"2025-09-19T14:31:09","modified_gmt":"2025-09-19T14:31:09","slug":"bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/corporate\/bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens\/","title":{"rendered":"Le podcast Business Daily de la BBC parle de l'essor des marques de sport dans la mode et de l'implication de PUMA dans ce domaine avec Heiko Desens."},"content":{"rendered":"\n
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\n Accueil<\/a>\/\n Corporate<\/a>\/\n Le podcast Business Daily de la BBC parle de l'essor des marques de sport dans la mode et de l'implication de PUMA dans ce domaine avec Heiko Desens.\n <\/div>\n<\/div>\n
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Corporate<\/a><\/div>\n
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\u201cElle a donn\u00e9 le coup d'envoi d'une tendance mondiale en mati\u00e8re de baskets pour tous les acteurs du secteur des v\u00eatements de sport.\u201d<\/h1>\n
Le podcast Business Daily de la BBC parle de l'essor des marques de sport dans la mode avec Heiko Desens<\/div>\n
19 octobre 2023 <\/div>\n\n
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Dans un r\u00e9cent \u00e9pisode du podcast BBC Business Daily, les projecteurs ont \u00e9t\u00e9 braqu\u00e9s sur le monde des marques de sport qui collaborent avec des marques de mode. Notre directeur mondial de la cr\u00e9ation, Heiko Desens, a \u00e9t\u00e9 invit\u00e9 \u00e0 parler de notre h\u00e9ritage en tant que premi\u00e8re marque de sport \u00e0 m\u00e9langer les terrains et les podiums, et \u00e0 donner un aper\u00e7u des coulisses de notre tout nouveau partenariat avec Rihanna.<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Retour \u00e0 l'ann\u00e9e 1998, PUMA a jet\u00e9 les bases d'une nouvelle \u00e8re dans le monde de l'athl\u00e9tisme et de la haute couture.<\/strong> en collaborant avec la maison de couture Jil Sander<\/strong>. En tant que pionniers, nous avons montr\u00e9 au monde que les deux domaines du sport et du style sont meilleurs ensemble. Vingt-cinq ans plus tard, ce qui n'\u00e9tait qu'une exp\u00e9rience est devenu une norme industrielle<\/strong>. Les marques de sport, les ic\u00f4nes de la mode, les c\u00e9l\u00e9brit\u00e9s et les athl\u00e8tes s'associent d\u00e9sormais r\u00e9guli\u00e8rement au nom d'un style innovant.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Hannah Mullane de la BBC<\/strong> s'est pench\u00e9 sur le fonctionnement de ces collaborations et leur impact sur les entreprises des deux parties<\/strong>. Notre directeur mondial de la cr\u00e9ation, Heiko Desens<\/strong>, Le pr\u00e9sident de la Commission europ\u00e9enne a rejoint la jeune femme au micro, non seulement pour lui parler, mais aussi pour l'\u00e9couter. discuter de la combinaison cr\u00e9ative<\/strong> de ces partenariats, mais aussi d'explorer les l'importance historique<\/strong> de la collaboration in\u00e9dite de PUMA avec l'association Jil Sander<\/strong> et de plonger t\u00eate la premi\u00e8re dans notre nouveau et tr\u00e8s attendu partenariat avec l'Union europ\u00e9enne. l'ic\u00f4ne mondiale Rihanna<\/strong>. De plus, notre PUMA Athlete Virat Kohli (PUMA Inde)<\/strong> et Alejandro Gomez (Palomo)<\/strong> ont donn\u00e9 leur point de vue.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Prendre un voyage dans le temps<\/strong> et l'\u00e9volution de l'empreinte des v\u00eatements de sport sur la mode, ainsi qu'un coup d'\u0153il dans le monde de la mode. Le processus cr\u00e9atif de PUMA.<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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\ud83c\udfa7 \u00c9coutez le podcast ici !<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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La mode : L'essor des marques de sport<\/h2>\n

Que se passe-t-il lorsque des marques de sport apparaissent sur les podiums ?<\/p>\n

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\ud83c\udfa7 \u00c9coutez le podcast ici !<\/span><\/span><\/a><\/h3>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Plus de nouvelles<\/h2>\n <\/div>\n<\/div>\n\n
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PUMA 75<\/h4>\n\t\t\t
\n\t\t\t\tCertains de nos athl\u00e8tes PUMA les plus c\u00e9l\u00e8bres sont venus \u00e0 Herzogenaurach jeudi pour c\u00e9l\u00e9brer avec nous notre 75e anniversaire et pour partager leurs succ\u00e8s ainsi que leurs moments personnels avec PUMA.\nL\u201c\u201d\u00e9quipe mondiale PUMA\u201c : Colin Jackson, Linford Christie, Heike Drechsler et Merlene Ottey ont \u00e9t\u00e9 rejoints sur sc\u00e8ne par les l\u00e9gendes PUMA Usain Bolt, Ralph Sampson, Yaroslava Mahuchikh, Armand \u201dMondo\" Duplantis, Lothar Matth\u00e4us et Boris Becker.\n \n\n \nAnim\u00e9s par Arne Freundt, PDG de PUMA, et Colin Jackson, les pan\u00e9listes ont partag\u00e9 leur vision de la grandeur dans le sport et leur perception de l'esprit de la famille PUMA.\n\n\t\t\t<\/div>\n\t\t\tlire l’histoire<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Dans un r\u00e9cent \u00e9pisode du podcast BBC Business Daily, les projecteurs ont \u00e9t\u00e9 braqu\u00e9s sur le monde des marques de sport qui collaborent avec des marques de mode. Notre directeur mondial de la cr\u00e9ation, Heiko Desens, a \u00e9t\u00e9 invit\u00e9 \u00e0 parler de notre h\u00e9ritage en tant que premi\u00e8re marque de sport \u00e0 m\u00e9langer les terrains et les podiums, et \u00e0 donner un aper\u00e7u des coulisses de notre tout nouveau partenariat avec Rihanna.<\/p>","protected":false},"author":4,"featured_media":53614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":12286,"meta-headline":"","footnotes":""},"categories":[6],"class_list":["post-53612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":53612,"post_author":"4","post_date":"2023-10-19 07:00:48","post_date_gmt":"2023-10-19 05:00:48","post_content":"","post_title":"BBCs Business Daily Podcast talks the rise of Sports Brands in Fashion and PUMAs involvement in it with Heiko Desens","post_excerpt":"In a recent episode of the BBC Business Daily podcast, the spotlight was on the world of sports brands collaborating with fashion labels. Our Global Creative Director, Heiko Desens was invited to talk about our legacy as the first sports brand to mix courts and catwalks and served a glimpse behind the scenes of our newest partnership with Rihanna.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens","to_ping":"","pinged":"","post_modified":"2025-09-19 14:31:09","post_modified_gmt":"2025-09-19 14:31:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=53612","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":53612,"author":"4","date":"2023-10-19 07:00:48","date_gmt":"2023-10-19 05:00:48","content":"","title":"Le podcast Business Daily de la BBC parle de l'essor des marques de sport dans la mode et de l'implication de PUMA dans ce domaine avec Heiko Desens.","excerpt":"Dans un r\u00e9cent \u00e9pisode du podcast BBC Business Daily, les projecteurs ont \u00e9t\u00e9 braqu\u00e9s sur le monde des marques de sport qui collaborent avec des marques de mode. Notre directeur mondial de la cr\u00e9ation, Heiko Desens, a \u00e9t\u00e9 invit\u00e9 \u00e0 parler de notre h\u00e9ritage en tant que premi\u00e8re marque de sport \u00e0 m\u00e9langer les terrains et les podiums, et \u00e0 donner un aper\u00e7u des coulisses de notre tout nouveau partenariat avec Rihanna.","status":"publish","password":"","name":"bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens","modified":"2025-09-19 14:31:09","modified_gmt":"2025-09-19 14:31:09","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"19 octobre 2023 \u00e0 05:00","date_local":"19 octobre 2023","time_local":"05:00","slug":"bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens","url":"https:\/\/www.puma-catchup.com\/fr\/corporate\/bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens\/","featured_image":{"width":1140,"height":640,"file":"2023\/10\/Header-BBC-Podcast.png","filesize":103926,"sizes":{"medium":{"file":"Header-BBC-Podcast-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":12477},"large":{"file":"Header-BBC-Podcast-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":79032},"thumbnail":{"file":"Header-BBC-Podcast-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":6424},"medium_large":{"file":"Header-BBC-Podcast-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":51458},"trp-custom-language-flag":{"file":"Header-BBC-Podcast-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":558}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":53614,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Header-BBC-Podcast.png","title":"En-t\u00eate-BBC-Podcast","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"BBCs Business Daily Podcast talks the rise of Sports Brands in Fashion and PUMAs involvement in it with Heiko Desens","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/53612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=53612"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/53612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/53614"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=53612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=53612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}