{"id":53442,"date":"2023-10-11T07:30:52","date_gmt":"2023-10-11T05:30:52","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=53442"},"modified":"2025-09-19T14:31:26","modified_gmt":"2025-09-19T14:31:26","slug":"raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release\/","title":{"rendered":"Raka Maulid parle de son parcours de conception pour la derni\u00e8re version de Slipstream."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        Raka Maulid parle de son parcours de conception pour la derni\u00e8re version de Slipstream.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Header-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fraka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fraka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fraka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Rencontrez le cr\u00e9ateur de la nouvelle SLIPSTREAM XTREME<\/h1>\n        <div class=\"articleintro\" >Raka Maulid parle de son parcours de conception pour la derni\u00e8re version de Slipstream.<\/div>\n        <div class=\"date\">11 octobre 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Raka Maulid talks about his design journey for the newest Slipstream release&quot;, \"text\": &quot;With winter just around the corner, we are shifting our focus to footwear for the cold season. One who had his eyes and hands on such a winter style for months already is our Senior Footwear Designer Raka Maulid, the creative brain behind the new SLIPSTREAM XTREME. CATch Up had the chance to chat with Raka and learn more about his inspiration and the process behind his desing. Read on to get to know Raka!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fraka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fraka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Avec l'arriv\u00e9e de l'hiver, nous nous int\u00e9ressons d\u00e9sormais aux chaussures pour la saison froide. Notre Senior Footwear Designer Raka Maulid, le cerveau cr\u00e9atif de la nouvelle SLIPSTREAM XTREME, a les yeux et les mains riv\u00e9s sur ce style hivernal depuis des mois d\u00e9j\u00e0. CATch Up a eu la chance de discuter avec Raka et d'en savoir plus sur son inspiration et le processus de cr\u00e9ation. Lisez la suite pour faire connaissance avec Raka !<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><div><strong><span lang=\"EN-US\">Vous avez con\u00e7u la chaussure SLIPSTREAM XTREME. Pouvez-vous nous parler du processus ?<\/span><\/strong><\/div>\n<div>\n<br\/>Raka : Bien s\u00fbr, cette chaussure a \u00e9t\u00e9 pr\u00e9sent\u00e9e en 2021 comme une version plus volumineuse et plus muscl\u00e9e de la SLIPSTREAM. Le briefing provenait de la gestion de la ligne de produits (PLM) et demandait une version hivernale, une version adapt\u00e9e \u00e0 l'hiver pour ainsi dire, qui soit un peu plus ext\u00e9rieure, un peu plus robuste que la version originale. L'objectif \u00e9tait \u00e9galement de conserver la m\u00eame esth\u00e9tique g\u00e9n\u00e9rale.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Qui d'autre a particip\u00e9 au projet ?<\/strong><br\/>\n<br\/>Raka : Le projet a \u00e9t\u00e9 men\u00e9 par Francesco, Andy Hang et Stanley Wu de l'\u00e9quipe de l'usine de Ho Chi Min. Mais en fait, il s'agit d'un travail d'\u00e9quipe. En interne, en tant que designer, nous travaillons en \u00e9troite collaboration avec les membres de l'\u00e9quipe de conception. Ainsi, avant de passer \u00e0 la revue de conception, nous organisons g\u00e9n\u00e9ralement des r\u00e9unions internes avec les concepteurs. Lors de ces r\u00e9unions, nous discutons de la conception, de ce que nous devons faire ou si quelque chose manque ou doit \u00eatre corrig\u00e9. Dans l'ensemble, c'est un travail d'\u00e9quipe, mais les deux ou trois personnes avec lesquelles je travaille le plus \u00e9troitement sont l'\u00e9quipe PLM et l'\u00e9quipe de d\u00e9veloppement du Vi\u00eat Nam.<br\/>\n<\/div>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Vous avez fait \u00e9voluer une chaussure d\u00e9j\u00e0 existante. Est-ce plus difficile que de concevoir une chaussure enti\u00e8rement nouvelle \u00e0 partir de z\u00e9ro ?<\/strong><br\/>\n<br\/><strong>Raka :<\/strong> Cela d\u00e9pend. C'est un autre type de complexit\u00e9. Si vous partez de z\u00e9ro, il y a beaucoup de variables \u00e0 prendre en compte, comme \u201cComment le nouveau style va-t-il s'int\u00e9grer dans la gamme ?\u201d ou \u201cNous voulons faire quelque chose de compl\u00e8tement diff\u00e9rent, mais nous devons nous assurer que les consommateurs l'aimeront toujours\u201d. Mais si la chaussure est plac\u00e9e \u00e0 c\u00f4t\u00e9 de son a\u00een\u00e9e, elle doit pr\u00e9senter certaines similitudes, sans pour autant \u00eatre trop semblable, ni trop \u00e9loign\u00e9e. C'est donc une r\u00e9ponse complexe, mais les deux ont des d\u00e9fis diff\u00e9rents \u00e0 relever. En particulier, pour ce mod\u00e8le sp\u00e9cifique, nous avons vraiment d\u00fb prendre en compte les mat\u00e9riaux et le contact avec le sol, parce qu'il est cens\u00e9 \u00eatre utilis\u00e9 en hiver et qu'il doit \u00eatre robuste, et en plus, il doit \u00eatre l\u00e9g\u00e8rement encombrant. Il y a beaucoup de choses \u00e0 prendre en compte, non seulement l'esth\u00e9tique, mais aussi la mani\u00e8re d'am\u00e9liorer le confort tout en respectant le cahier des charges. Je dois dire que le niveau de complexit\u00e9 est assez \u00e9lev\u00e9.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-6.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-5.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Lequel pr\u00e9f\u00e9rez-vous, ou bien : est-il plus difficile pour vous de concevoir un nouveau mod\u00e8le ou de travailler sur un mod\u00e8le existant ?<\/strong><br\/>\n<br\/>Raka : Pour moi, il est plus facile de cr\u00e9er un nouveau design. Je suppose que cela comporte aussi ses propres d\u00e9fis. Mais comme je l'ai dit plus t\u00f4t, travailler sur une franchise existante est un d\u00e9fi, simplement parce que le consommateur sait d\u00e9j\u00e0 qu'il y a cette chaussure SLIPSTREAM et qu'il faut en faire une nouvelle version, qui doit \u00eatre diff\u00e9rente, mais pas trop. Elle doit \u00eatre similaire, mais pas trop. L'aspect le plus difficile pour moi, c'est lorsque vous avez d\u00e9j\u00e0 un style \u00e9tabli et que vous devez cr\u00e9er quelque chose de nouveau, mais pas trop diff\u00e9rent.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Quelle est la part de l'ancienne SLIPSTREAM dans votre version ?<\/strong><br\/>\n<br\/>Raka : Je pense que, du point de vue de la silhouette, il s'agit toujours de SLIPSTREAM. La ligne sup\u00e9rieure de l'outillage est rest\u00e9e relativement coh\u00e9rente. L'outillage a seulement un aspect plus robuste. La ligne sup\u00e9rieure a \u00e9t\u00e9 affin\u00e9e, avec des \u00e9l\u00e9ments l\u00e9g\u00e8rement plus nets et plus anguleux. En ce qui concerne le panneau de la tige, je dirais qu'il est assez similaire. Cependant, au lieu d'un garde-boue d'une seule pi\u00e8ce, j'ai divis\u00e9 cette section pour offrir deux options de couleurs diff\u00e9rentes. De plus, j'ai ajout\u00e9 quelques \u00e9l\u00e9ments inspir\u00e9s de la randonn\u00e9e, comme les \u0153illets m\u00e9talliques. Ces ajustements ont \u00e9t\u00e9 faits pour obtenir l'aspect et la sensation hivernale et ext\u00e9rieure de la chaussure. Si vous regardez le talon, j'ai fait un effort pour maintenir la coh\u00e9rence en incorporant les lignes en relief. Avec les \u00e9l\u00e9ments de l'A-Frame sur le c\u00f4t\u00e9 et les superpositions du garde-boue, le consommateur peut toujours reconna\u00eetre la chaussure. Avec les changements mentionn\u00e9s ci-dessus, vous voyez la difficult\u00e9 de diff\u00e9rencier la chaussure de la pr\u00e9c\u00e9dente, sans trop s'\u00e9loigner de la chaussure existante.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Qui est le consommateur pour lequel vous avez con\u00e7u la chaussure ?<\/strong><br\/>\n<br\/>Raka : Nous avons con\u00e7u cette chaussure en pensant aux adeptes du streetwear - des personnes qui appr\u00e9cient le style inspir\u00e9 du basket-ball et qui veulent une option polyvalente pour toutes les saisons. Elle offre du style et des caract\u00e9ristiques techniques sans sacrifier la silhouette SLIPSTREAM, car elle n'a pas l'air trop technique, comme une botte d'hiver, m\u00eame si elle poss\u00e8de des propri\u00e9t\u00e9s, comme des mat\u00e9riaux imperm\u00e9ables, des lacets tr\u00e8s solides, un aspect tr\u00e8s robuste. Et elle est antid\u00e9rapante, car le caoutchouc est sp\u00e9cialement con\u00e7u pour ce type de chaussure, o\u00f9 nous avons besoin d'un meilleur contact avec le sol. C'est donc pour ce type de consommateur qui veut quelque chose de fonctionnel, mais aussi d'\u00e9l\u00e9gant en m\u00eame temps, qu'elle a \u00e9t\u00e9 con\u00e7ue.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Comment vous assurez-vous que votre design r\u00e9pond aux besoins des consommateurs et du march\u00e9 ?<\/strong><br\/>\n<br\/>Raka : Je pense que nous avons beaucoup de conversations avec le PLMS pour nous assurer que le cahier des charges est clair. D\u00e8s le d\u00e9part, cette chaussure \u00e9tait cens\u00e9e s'adresser \u00e0 ce type de consommateur, puis nous avons eu une conversation plus d\u00e9taill\u00e9e sur le type de tenue que ce consommateur porterait, etc. De m\u00eame, le marketing a ses groupes cibles et ses personas pour d\u00e9crire ce type de consommateur. En outre, nous, les stylistes, faisons des voyages - des voyages d'inspiration pour ainsi dire - dans des mus\u00e9es ou des expositions d'art, et nous voyons les concurrents. Ainsi, nous comprenons mieux le type de consommateur avec lequel nous travaillons.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/slipstream-xtreme-square-7.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Square-8.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong><strong>Lorsque vous commencez \u00e0 concevoir une chaussure, comment se d\u00e9roule votre processus personnel ? <\/strong><\/strong><strong style=\"font-size: 1rem;\">comme ?<\/strong><br\/>\n<br\/>Raka : Cela d\u00e9pend. En gros, c'est \u00e0 peu pr\u00e8s la m\u00eame chose \u00e0 chaque fois, mais cela d\u00e9pend aussi du projet. Lorsque vous voyez un briefing et que vous avez imm\u00e9diatement une id\u00e9e claire, vous n'avez pas besoin de faire toutes les recherches parce que vous avez une vision claire dans votre t\u00eate. Mais je pense que le processus le plus courant va du briefing \u00e0 la phase d'id\u00e9ation de l'esquisse, puis nous discutons avec l'\u00e9quipe de conception pour d\u00e9finir la direction que nous voulons prendre. Ensuite, nous pr\u00e9sentons le projet au PLMS. Apr\u00e8s cela, nous obtenons un accord, puis nous nous rendons chez Techpacks, nous recevons les \u00e9chantillons et nous nous rendons au Vietnam pour le voyage de d\u00e9veloppement. Puis, 18 mois plus tard, nous avons un produit complet. Mais mon processus cr\u00e9atif est toujours assez similaire.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Vous avez d\u00e9j\u00e0 mentionn\u00e9 vos voyages d'inspiration. Quelles sont les autres sources d'inspiration que vous utilisez habituellement pour vos cr\u00e9ations ?<\/strong><br\/>\n<br\/>Raka : Je suppose que, parce que nous axons tellement nos cr\u00e9ations sur le consommateur, nous nous en inspirons \u00e9galement. Quand on pense au type de voitures qu'ils aiment, aux couleurs qu'ils voient tous les jours, aux tenues qu'ils ont choisies, aux r\u00e9f\u00e9rences en mati\u00e8re de mode qu'ils admirent, on se dit que pour moi, l'inspiration vient toujours du consommateur. Pour moi, l'inspiration vient toujours du consommateur, j'essaie d'\u00eatre objectif, mais parfois, vous savez, il y a quelques bribes de votre individualit\u00e9 en tant que designer qui s'infiltrent aussi, que vous le vouliez ou non.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Quelles sont vos principales influences lorsque vous concevez une nouvelle chaussure ?<\/strong><br\/>\n<br\/>Euh, je suppose que ce sont des produits. Ainsi, lorsque je vois le consommateur, j'essaie d'imaginer ce qu'il aime. Si sa tenue est tr\u00e8s \u2019Y2K\" ou \"baggy\" ou inspir\u00e9e des ann\u00e9es 2000, alors je chercherai un produit de l'\u00e8re 2000. J'essaie de faire le lien entre le consommateur et les produits et de m'en inspirer pour mes cr\u00e9ations. Cela d\u00e9pend aussi de l'objectif que nous poursuivons. Si je fais des choses plus techniques, pour la course \u00e0 pied par exemple, je chercherais quelque chose d'un peu plus technique, quelque chose inspir\u00e9 par l'architecture, ou un design param\u00e9trique. Je pense que c'est quelque chose qui m'influence beaucoup. Mais parce que je suis un concepteur de produits, comme je l'ai dit, j'\u00e9tudie des produits et ce produit inspire ensuite le design sur lequel je travaille.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Y a-t-il des cr\u00e9ateurs dont vous vous inspirez ?<\/strong><br\/>\n<br\/>Dieter Rams. Connaissez-vous le film ? Lorsque j'ai regard\u00e9 ce film et que je me suis int\u00e9ress\u00e9 de plus pr\u00e8s \u00e0 lui et \u00e0 ce qu'il fait, je pense qu'il a inspir\u00e9 une g\u00e9n\u00e9ration de produits Apple. Ses designs sont tr\u00e8s \u00e9pur\u00e9s, tr\u00e8s calmes. C'est un peu comme si tout devait avoir une fonction. Il a une sorte de Dix commandements du design et je pense qu'en grandissant, c'est un peu la bible de la conception de produits. Son \u00e9thique, en termes d'approche du design, peut facilement s'appliquer \u00e0 n'importe quel design. Le processus n'a pas d'importance, qu'il s'agisse d'un appareil m\u00e9nager, d'un appareil \u00e9lectronique ou d'une chaussure. Mais oui, bien s\u00fbr, puisque nous travaillons avec une approche sportive et de mode, il faut l'adapter pour r\u00e9pondre aux besoins des consommateurs. Mais oui, Dieter Rams \uf04a.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-3.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Quelle part de vous-m\u00eame est incorpor\u00e9e dans la conception de vos chaussures ?<\/strong><br\/>\n<br\/>Raka : J'essaie d'\u00eatre aussi objectif que possible, mais oui, votre caract\u00e9ristique se retrouve toujours dans le design. \u00c0 mes d\u00e9buts chez PUMA, lorsque nous avions un briefing ouvert, je mettais beaucoup de ma propre personnalit\u00e9 dans mon design, simplement parce que j'ai l'impression d'\u00eatre aussi ce type de consommateur PUMA dans ma t\u00eate. Mais maintenant, je pense que j'ai gagn\u00e9 en maturit\u00e9 et j'essaie d'\u00eatre aussi objectif que possible. Mais sans le vouloir, la personnalit\u00e9 d'un cr\u00e9ateur laisse in\u00e9vitablement son empreinte. Vous pourriez remarquer des traits comme une affinit\u00e9 pour les \u00e9l\u00e9ments techniques et un penchant pour le minimalisme dans mes cr\u00e9ations - cela se verra toujours un peu.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Qu'est-ce qui fait de cette chaussure une chaussure sp\u00e9ciale ?<\/strong><br\/>\n<br\/>Raka : Je viens de r\u00e9aliser que m\u00eame si je pensais que ce n'\u00e9tait pas une chaussure sp\u00e9ciale, cela me rend heureuse \u00e0 chaque fois de voir les chaussures prendre vie. Lorsque vous travaillez sur le projet pendant un certain temps, la chaussure devient terne pour vos yeux, comme si vous saviez que ce n'\u00e9tait qu'une chaussure de plus. Mais lorsque je les vois en magasin, port\u00e9es par une personne r\u00e9elle et que cette personne est telle qu'elle a \u00e9t\u00e9 d\u00e9crite dans le dossier, je me dis : \u2018C'est vraiment une bonne chaussure : C'est une tr\u00e8s bonne chaussure\u2019 et je r\u00e9alise que c'est moi qui l'ai con\u00e7ue ! La r\u00e9alisation et la fiert\u00e9 me frappent encore apr\u00e8s toutes ces ann\u00e9es, cela me rend toujours heureux. C'est vraiment la meilleure partie de mon travail. Et m\u00eame si j'ai eu des projets dont je ne suis pas fier, celui-ci est une tr\u00e8s belle chaussure et j'en suis tr\u00e8s fier.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Merci beaucoup pour vos id\u00e9es et votre temps, Raka !<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><p>\u201cJe m'appelle Raka Maulid, je travaille en tant que designer senior de chaussures pour PUMA. Je suis ici depuis presque 8 ans, ce qui est fou\ud83d\ude06 et je fais actuellement partie de l'\u00e9quipe Core.\u201d<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Rencontrer Raka<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Sidepanel-Raka.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-4.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Plus de nouvelles<\/h2>\n    <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary\">Sportstyle<\/a>\n\t\t\t        <h4>Rencontrez le concepteur du RS-Pulsoid WNS !<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Les femmes sont au c\u0153ur des pr\u00e9occupations de PUMA, qui se doit donc de concevoir des chaussures et des v\u00eatements sp\u00e9cialement adapt\u00e9s \u00e0 leurs besoins. Nous avons eu la chance de rencontrer la cr\u00e9atrice de chaussures PRIME Eliana Zurlo et de discuter de son inspiration et du processus de conception de la nouvelle basket RS Pulsoid 2 pour femmes. Lisez la suite pour faire connaissance avec Elly !\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/meet-the-designer-behind-the-rs-pulsoid-wns\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/meet-the-designer-behind-the-rs-pulsoid-wns\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/06\/Header-Elliana-Zurlo-RS-Pulsoid-Wmns.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Avec l'arriv\u00e9e de l'hiver, nous nous int\u00e9ressons d\u00e9sormais aux chaussures pour la saison froide. Notre Senior Footwear Designer Raka Maulid, le cerveau cr\u00e9atif de la nouvelle SLIPSTREAM XTREME, a les yeux et les mains riv\u00e9s sur ce style hivernal depuis des mois d\u00e9j\u00e0. CATch Up a eu la chance de discuter avec Raka et d'en savoir plus sur son inspiration et le processus de cr\u00e9ation. Lisez la suite pour faire connaissance avec Raka !<\/p>","protected":false},"author":4,"featured_media":53458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":12209,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-53442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":53442,"post_author":"4","post_date":"2023-10-11 07:30:52","post_date_gmt":"2023-10-11 05:30:52","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2023\/10\/Slipstream-Xtreme-Header-1.png\",\"filesize\":371379,\"sizes\":{\"medium\":{\"file\":\"Slipstream-Xtreme-Header-1-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40059},\"large\":{\"file\":\"Slipstream-Xtreme-Header-1-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":375903},\"thumbnail\":{\"file\":\"Slipstream-Xtreme-Header-1-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":20471},\"medium_large\":{\"file\":\"Slipstream-Xtreme-Header-1-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":220158},\"trp-custom-language-flag\":{\"file\":\"Slipstream-Xtreme-Header-1-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53458,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Header-1.png\",\"title\":\"Slipstream-Xtreme-Header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Meet the designer behind the new SLIPSTREAM XTREME\",\"content\":\"Raka Maulid talks about his design journey for the newest Slipstream release\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWith winter just around the corner, we are shifting our focus to footwear for the cold season. One who had his eyes and hands on such a winter style for months already is our Senior Footwear Designer Raka Maulid, the creative brain behind the new SLIPSTREAM XTREME. CATch Up had the chance to chat with Raka and learn more about his inspiration and the process behind his desing. Read on to get to know Raka!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u003cdiv\\u003e\\u003cstrong\\u003e\\u003cspan lang=\\u0022EN-US\\u0022\\u003eYou designed the SLIPSTREAM XTREME Sneaker. Can you tell us something about the process?\\u003c\/span\\u003e\\u003c\/strong\\u003e\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\n\\u0026lt;br\/\\u0026gt;Raka: Sure, this shoe was briefed, in 2021 as a bulkier more beefed-up version of the SLIPSTREAM. The briefing came from the product line management (PLM), and it asked for a winterized version, a winter friendly version so to say, which is a little bit more outdoorsy, a little bit more rugged than the original version. The focus also was on keeping the same aesthetic overall.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Who else was involved in the project?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: The project was led by Francesco and Andy Hang and Stanley Wu from the factory team in Ho Chi Min. But basically, it\u2019s a whole team process. And internally as a designer we work closely with design team members as well. So, usually, before we go to the design review, we also have internal meetings with the designers. In these meetings, we will talk about the design, what we need to do or if something is missing or needs to be fixed. All in all, it\u2019s a team effort but the two or three people that I work with closest are the PLM and the development team from Vietnam.\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You did an evolution of an already existing shoe. Is it harder than designing a completely new shoe from scratch?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Raka:\\u0026lt;\/strong\\u0026gt; It depends. It\u2019s a different type of complexity. So, if you start something from scratch, there are a lot of variables that need to be considered like \u201cHow will the new style fit into the range\u201d or, \u201cWe want to make something completely different but need to make sure consumers will still like it\u201d. But if the shoe is sitting next to its older brother, it needs to have certain similarities but yet, you cannot go too similar, but also not too far away either. So it\u2019s a complex answer, but both have like different challenges. Especially, for this specific style we really had to consider the materials and the ground contact, because it\u2019s supposed to be a winter issue and it needs to be rugged, and on top of that it needs to be slightly bulky. There are \u00a0a lot of things to consider not only aesthetics but also how to increase the comfort while sticking to the brief. I must say, that there is quite a high level of complexity.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-6.png\",\"filesize\":131760,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-6-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":26816},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-6-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":7617},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-6-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":356}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53446,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-6.png\",\"title\":\"Slipstream-xtreme-Square-6\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-5.png\",\"filesize\":93827,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-5-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":23026},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-5-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":8229},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-5-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":502}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53447,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-5.png\",\"title\":\"Slipstream-xtreme-Square-5\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;And which one do you like more, or: is it more challenging for you to come up with a new design or work on an existing one?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: For me, it\u2019s easier to come up with a new design. I guess it has its own challenges as well. But like I said earlier, working on an existing franchise is challenging just because the consumer already knows that there\u2019s this SLIPSTREAM shoe and then you need to make a new version, but it needs to be different but not too different. It needs to be similar but not too similar. The most challenging aspect for me is when you already have an established style, and you need to create something new, but not too different.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;So how much of the former SLIPSTREAM still lives in your version?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: I think silhouette wise, it still speaks SLIPSTREAM. The top line of the tooling has remained relatively consistent. The tooling only has a more rugged appearance. The top line has been refined, featuring slightly cleaner and more angular elements. When we come to the paneling on the upper, I would say it looks quite similar. However, instead of a single-piece mudguard toe overlay, I divided this section to offer two different colour blocking options. Additionally, I added some hiking inspired elements like the metal eyelets. These adjustments were done to achieve the winterized and outdoor look and feel of the shoe. If you look on the heel, I made an effort to maintain consistency by incorporating the debossed lines. With the elements of the A-Frame on the side and the mudguard overlays, the consumer can still recognise the shoe. With the just mentioned changes, you see the difficulty in differentiating the shoe from the previous one, without moving too far away from the existing one.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Who is the consumer you designed the shoe for?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: We crafted this shoe with streetwear enthusiasts in mind \u2013 individuals who appreciate basketball-inspired style and want a versatile option for all seasons. It offers style, technical features without sacrificing the SLIPSTREAM silhouette since it doesn\u2019t look overly technical, like a winter boot, even though it has properties, like waterproof materials, very sturdy laces, very rugged looks. And it\u2019s slip proof, since the rubber is specifically for that kind of shoe, where we need to have better ground contact. So yeah, it\u2019s for that type of consumer who wants to have something functional, but also stylish at the same time.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you make sure you hit the consumer and the market needs with your design?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: I think we have a lot of conversations with the PLMS to make sure the brief is clear. From the beginning this shoe was supposed to cater to this type of consumer and then we had a more detailed conversation of what type of outfit that consumer would be wearing etc. Also, marketing has their target groups and personas to describe this type of consumer. Apart from that, we designers take trips \u2013 inspiration trips so to say to museums or art exhibitions and we see the competitors and then we also go to the stores and ask people who run the stores and who are actually talking to the consumer directly what that type of consumers want. And so, you gain an understanding about the type of consumer that you\u2019re working with.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":720,\"file\":\"2023\/10\/slipstream-xtreme-square-7.png\",\"filesize\":120830,\"sizes\":{\"medium\":{\"file\":\"slipstream-xtreme-square-7-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":25441},\"thumbnail\":{\"file\":\"slipstream-xtreme-square-7-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":7421},\"trp-custom-language-flag\":{\"file\":\"slipstream-xtreme-square-7-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":359}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53445,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/slipstream-xtreme-square-7.png\",\"title\":\"slipstream-xtreme-square-7\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-Xtreme-Square-8.png\",\"filesize\":276575,\"sizes\":{\"medium\":{\"file\":\"Slipstream-Xtreme-Square-8-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":49229},\"thumbnail\":{\"file\":\"Slipstream-Xtreme-Square-8-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":13723},\"trp-custom-language-flag\":{\"file\":\"Slipstream-Xtreme-Square-8-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":513}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53444,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Square-8.png\",\"title\":\"Slipstream-Xtreme-Square-8\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026lt;strong\\u0026gt;When you start designing a shoe, how does your personal process look \\u0026lt;\/strong\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong style=\\u0022font-size: 1rem;\\u0022\\u0026gt;like?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: Well, it depends. Roughly it\u2019s pretty much similar every time but it also depends on the project. When you see a brief and immediately have this clear idea, you don\u2019t need to go through all the research because you have a clear vision in your head. But I think the most usual process that I do is from the briefing to the sketch ideation phase and then we talk to the design team, to define in which direction we want to go. And then we present it to the PLMS. And after that, we have a sign off, and then go to techpacks and then receive the samples, and then we go to Vietnam for the development trip. And then, yeah, like 18 months later we have a full-on product. But my process, creative wise, is always like pretty much similar.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You already mentioned your trend inspiration trips. Where else do you usually draw your inspiration from when you design?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka:I guess, because we are focusing our designs so much on the consumer, we also draw inspiration from that. When you think what type of cars they like, you know, what type of colors they see every day, what type of outfit did they go for, what type of fashion reference that they look up to? So, for me, inspiration always comes from the consumer, I try to be objective, but sometimes, you know, there are some bits of your individuality as a designer that also sinks in, whether you like it or not.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What are your main influences when you design a new shoe?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Um, I guess products. So, when I see the consumer I try to imagine, what do they like? If their outfit is very Y2K or baggy or inspired by the 2000\u2019s, then I will look for a product from the 2000 era. Like the Tamagotchi or like the iMac and I try to link the consumer and the products and let that inspire my designs. It also depends on what we\u2019re aiming for. If I\u2019m doing more technical stuff, for running for example, I would look for something a little bit more technical, something inspired by architecture, or a parametric design. I think that\u2019s something that influences me a lot. But because I\u2019m a product designer, like I said, I will investigate products and that product will then inspire the design that I\u2019m working with.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Are there any designers you\u2019re looking up to?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Dieter Rams. Do you know the movie? When I watched his movie and I was looking further into him, what he does, I think he inspired like a generation of Apple products. His designs are so very clean, very calm. It\u2019s kind of like everything needs to have a function. He has this like Ten Commandments on design and I think growing up, this is like the holy bible of designing stuff. His ethos, in terms of approaching a design, it can easily be applicable to any design. The process doesn\u2019t matter if it\u2019s a home appliance, electronics, or footwear. But yeah, of course, since we\u2019re working, with a sports and fashion approach, it needs to be adjusted to answer the consumer needs. But yeah, Dieter Rams \uf04a.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-1.png\",\"filesize\":314114,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-1-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":55406},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-1-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":14670},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-1-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":626}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53451,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-1.png\",\"title\":\"Slipstream-xtreme-Square-1\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-3.png\",\"filesize\":349627,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-3-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":66586},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-3-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17464},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-3-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":656}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53449,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-3.png\",\"title\":\"Slipstream-xtreme-Square-3\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How much of yourself is incorporated within your shoe designs?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: I try to be as objective as possible, but yeah, your characteristic always comes through with the design. So, in my early days in PUMA, when we had an open brief, I would put a lot of my own personality into my design, just because I feel like I\u2019m also that type of PUMA consumer as well in my head. But now I think I\u2019m getting mature and also I try to be as objective as possible. But unintentionally a designer\u2019s personality inevitably leaves its mark. You might notice traits like an affinity for technical elements and an inclination towards minimalism in my designs \u2013 it will always show a little bit.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What makes this shoe a special one?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: What I realize, just now, is that even though I thought it was not a special shoe, it makes me happy every time to see the shoes come to life. When you were working on the project for quite some time, the shoe becomes dull for your eyes, like you know it\u2019s just another shoe. But when I see them in store, worn by a real person and the person is like they were described in the brief, I see: \u2018That\u2019s a really good shoe\u2019 and realize \u2018wow I actually designed that\u2019! The realization and pride still hits me after all these years, it still makes me happy. It is the best part of my job really. And even though I have had projects I am not proud of, this one is a really nice shoe and I am really proud of it.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThank you so much for your insights and time, Raka!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e\\u0026#8220;My name is Raka Maulid, I am working as a Senior Footwear Designer for PUMA. I\\u0026#8217;ve been here for almost 8 years, which is crazy\ud83d\ude06 and I\u2019m currently part of the Core team.\\u0026#8221;\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2023\/10\/Slipstream-Xtreme-Sidepanel-Raka.png\",\"filesize\":289199,\"sizes\":{\"medium\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-208x300.png\",\"width\":208,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":41487},\"large\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-709x1024.png\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/png\",\"filesize\":309474},\"thumbnail\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":18136},\"trp-custom-language-flag\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-8x12.png\",\"width\":8,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53443,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Sidepanel-Raka.png\",\"title\":\"Slipstream-Xtreme-Sidepanel-Raka\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-4.png\",\"filesize\":343762,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-4-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":65191},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-4-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":18096},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-4-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":641}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53448,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-4.png\",\"title\":\"Slipstream-xtreme-Square-4\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Meet Raka\",\"\"],\"showCaptions\":[false,false],\"portraitMode\":[true,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"More News\",\"width\":\"Full\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"More News\",\"icon\":\"\",\"manualArticles\":[{\"id\":53295},{\"id\":51485},{\"id\":38947}],\"mode\":\"manual\"} \/-->","post_title":"Raka Maulid talks about his design journey for the newest Slipstream release","post_excerpt":"With winter just around the corner, we are shifting our focus to footwear for the cold season. One who had his eyes and hands on such a winter style for months already is our Senior Footwear Designer Raka Maulid, the creative brain behind the new SLIPSTREAM XTREME. CATch Up had the chance to chat with Raka and learn more about his inspiration and the process behind his desing. Read on to get to know Raka!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release","to_ping":"","pinged":"","post_modified":"2025-09-19 14:31:26","post_modified_gmt":"2025-09-19 14:31:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=53442","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":53442,"author":"4","date":"2023-10-11 07:30:52","date_gmt":"2023-10-11 05:30:52","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2023\/10\/Slipstream-Xtreme-Header-1.png\",\"filesize\":371379,\"sizes\":{\"medium\":{\"file\":\"Slipstream-Xtreme-Header-1-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40059},\"large\":{\"file\":\"Slipstream-Xtreme-Header-1-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":375903},\"thumbnail\":{\"file\":\"Slipstream-Xtreme-Header-1-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":20471},\"medium_large\":{\"file\":\"Slipstream-Xtreme-Header-1-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":220158},\"trp-custom-language-flag\":{\"file\":\"Slipstream-Xtreme-Header-1-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53458,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Header-1.png\",\"title\":\"Slipstream-Xtreme-Header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Meet the designer behind the new SLIPSTREAM XTREME\",\"content\":\"Raka Maulid talks about his design journey for the newest Slipstream release\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWith winter just around the corner, we are shifting our focus to footwear for the cold season. One who had his eyes and hands on such a winter style for months already is our Senior Footwear Designer Raka Maulid, the creative brain behind the new SLIPSTREAM XTREME. CATch Up had the chance to chat with Raka and learn more about his inspiration and the process behind his desing. Read on to get to know Raka!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u003cdiv\\u003e\\u003cstrong\\u003e\\u003cspan lang=\\u0022EN-US\\u0022\\u003eYou designed the SLIPSTREAM XTREME Sneaker. Can you tell us something about the process?\\u003c\/span\\u003e\\u003c\/strong\\u003e\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\n\\u0026lt;br\/\\u0026gt;Raka: Sure, this shoe was briefed, in 2021 as a bulkier more beefed-up version of the SLIPSTREAM. The briefing came from the product line management (PLM), and it asked for a winterized version, a winter friendly version so to say, which is a little bit more outdoorsy, a little bit more rugged than the original version. The focus also was on keeping the same aesthetic overall.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Who else was involved in the project?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: The project was led by Francesco and Andy Hang and Stanley Wu from the factory team in Ho Chi Min. But basically, it\u2019s a whole team process. And internally as a designer we work closely with design team members as well. So, usually, before we go to the design review, we also have internal meetings with the designers. In these meetings, we will talk about the design, what we need to do or if something is missing or needs to be fixed. All in all, it\u2019s a team effort but the two or three people that I work with closest are the PLM and the development team from Vietnam.\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You did an evolution of an already existing shoe. Is it harder than designing a completely new shoe from scratch?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Raka:\\u0026lt;\/strong\\u0026gt; It depends. It\u2019s a different type of complexity. So, if you start something from scratch, there are a lot of variables that need to be considered like \u201cHow will the new style fit into the range\u201d or, \u201cWe want to make something completely different but need to make sure consumers will still like it\u201d. But if the shoe is sitting next to its older brother, it needs to have certain similarities but yet, you cannot go too similar, but also not too far away either. So it\u2019s a complex answer, but both have like different challenges. Especially, for this specific style we really had to consider the materials and the ground contact, because it\u2019s supposed to be a winter issue and it needs to be rugged, and on top of that it needs to be slightly bulky. There are \u00a0a lot of things to consider not only aesthetics but also how to increase the comfort while sticking to the brief. I must say, that there is quite a high level of complexity.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-6.png\",\"filesize\":131760,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-6-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":26816},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-6-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":7617},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-6-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":356}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53446,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-6.png\",\"title\":\"Slipstream-xtreme-Square-6\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-5.png\",\"filesize\":93827,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-5-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":23026},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-5-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":8229},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-5-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":502}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53447,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-5.png\",\"title\":\"Slipstream-xtreme-Square-5\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;And which one do you like more, or: is it more challenging for you to come up with a new design or work on an existing one?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: For me, it\u2019s easier to come up with a new design. I guess it has its own challenges as well. But like I said earlier, working on an existing franchise is challenging just because the consumer already knows that there\u2019s this SLIPSTREAM shoe and then you need to make a new version, but it needs to be different but not too different. It needs to be similar but not too similar. The most challenging aspect for me is when you already have an established style, and you need to create something new, but not too different.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;So how much of the former SLIPSTREAM still lives in your version?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: I think silhouette wise, it still speaks SLIPSTREAM. The top line of the tooling has remained relatively consistent. The tooling only has a more rugged appearance. The top line has been refined, featuring slightly cleaner and more angular elements. When we come to the paneling on the upper, I would say it looks quite similar. However, instead of a single-piece mudguard toe overlay, I divided this section to offer two different colour blocking options. Additionally, I added some hiking inspired elements like the metal eyelets. These adjustments were done to achieve the winterized and outdoor look and feel of the shoe. If you look on the heel, I made an effort to maintain consistency by incorporating the debossed lines. With the elements of the A-Frame on the side and the mudguard overlays, the consumer can still recognise the shoe. With the just mentioned changes, you see the difficulty in differentiating the shoe from the previous one, without moving too far away from the existing one.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Who is the consumer you designed the shoe for?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: We crafted this shoe with streetwear enthusiasts in mind \u2013 individuals who appreciate basketball-inspired style and want a versatile option for all seasons. It offers style, technical features without sacrificing the SLIPSTREAM silhouette since it doesn\u2019t look overly technical, like a winter boot, even though it has properties, like waterproof materials, very sturdy laces, very rugged looks. And it\u2019s slip proof, since the rubber is specifically for that kind of shoe, where we need to have better ground contact. So yeah, it\u2019s for that type of consumer who wants to have something functional, but also stylish at the same time.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you make sure you hit the consumer and the market needs with your design?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: I think we have a lot of conversations with the PLMS to make sure the brief is clear. From the beginning this shoe was supposed to cater to this type of consumer and then we had a more detailed conversation of what type of outfit that consumer would be wearing etc. Also, marketing has their target groups and personas to describe this type of consumer. Apart from that, we designers take trips \u2013 inspiration trips so to say to museums or art exhibitions and we see the competitors and then we also go to the stores and ask people who run the stores and who are actually talking to the consumer directly what that type of consumers want. And so, you gain an understanding about the type of consumer that you\u2019re working with.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":720,\"file\":\"2023\/10\/slipstream-xtreme-square-7.png\",\"filesize\":120830,\"sizes\":{\"medium\":{\"file\":\"slipstream-xtreme-square-7-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":25441},\"thumbnail\":{\"file\":\"slipstream-xtreme-square-7-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":7421},\"trp-custom-language-flag\":{\"file\":\"slipstream-xtreme-square-7-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":359}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53445,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/slipstream-xtreme-square-7.png\",\"title\":\"slipstream-xtreme-square-7\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-Xtreme-Square-8.png\",\"filesize\":276575,\"sizes\":{\"medium\":{\"file\":\"Slipstream-Xtreme-Square-8-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":49229},\"thumbnail\":{\"file\":\"Slipstream-Xtreme-Square-8-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":13723},\"trp-custom-language-flag\":{\"file\":\"Slipstream-Xtreme-Square-8-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":513}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53444,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Square-8.png\",\"title\":\"Slipstream-Xtreme-Square-8\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026lt;strong\\u0026gt;When you start designing a shoe, how does your personal process look \\u0026lt;\/strong\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong style=\\u0022font-size: 1rem;\\u0022\\u0026gt;like?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: Well, it depends. Roughly it\u2019s pretty much similar every time but it also depends on the project. When you see a brief and immediately have this clear idea, you don\u2019t need to go through all the research because you have a clear vision in your head. But I think the most usual process that I do is from the briefing to the sketch ideation phase and then we talk to the design team, to define in which direction we want to go. And then we present it to the PLMS. And after that, we have a sign off, and then go to techpacks and then receive the samples, and then we go to Vietnam for the development trip. And then, yeah, like 18 months later we have a full-on product. But my process, creative wise, is always like pretty much similar.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You already mentioned your trend inspiration trips. Where else do you usually draw your inspiration from when you design?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka:I guess, because we are focusing our designs so much on the consumer, we also draw inspiration from that. When you think what type of cars they like, you know, what type of colors they see every day, what type of outfit did they go for, what type of fashion reference that they look up to? So, for me, inspiration always comes from the consumer, I try to be objective, but sometimes, you know, there are some bits of your individuality as a designer that also sinks in, whether you like it or not.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What are your main influences when you design a new shoe?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Um, I guess products. So, when I see the consumer I try to imagine, what do they like? If their outfit is very Y2K or baggy or inspired by the 2000\u2019s, then I will look for a product from the 2000 era. Like the Tamagotchi or like the iMac and I try to link the consumer and the products and let that inspire my designs. It also depends on what we\u2019re aiming for. If I\u2019m doing more technical stuff, for running for example, I would look for something a little bit more technical, something inspired by architecture, or a parametric design. I think that\u2019s something that influences me a lot. But because I\u2019m a product designer, like I said, I will investigate products and that product will then inspire the design that I\u2019m working with.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Are there any designers you\u2019re looking up to?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Dieter Rams. Do you know the movie? When I watched his movie and I was looking further into him, what he does, I think he inspired like a generation of Apple products. His designs are so very clean, very calm. It\u2019s kind of like everything needs to have a function. He has this like Ten Commandments on design and I think growing up, this is like the holy bible of designing stuff. His ethos, in terms of approaching a design, it can easily be applicable to any design. The process doesn\u2019t matter if it\u2019s a home appliance, electronics, or footwear. But yeah, of course, since we\u2019re working, with a sports and fashion approach, it needs to be adjusted to answer the consumer needs. But yeah, Dieter Rams \uf04a.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-1.png\",\"filesize\":314114,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-1-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":55406},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-1-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":14670},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-1-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":626}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53451,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-1.png\",\"title\":\"Slipstream-xtreme-Square-1\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-3.png\",\"filesize\":349627,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-3-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":66586},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-3-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17464},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-3-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":656}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53449,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-3.png\",\"title\":\"Slipstream-xtreme-Square-3\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How much of yourself is incorporated within your shoe designs?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: I try to be as objective as possible, but yeah, your characteristic always comes through with the design. So, in my early days in PUMA, when we had an open brief, I would put a lot of my own personality into my design, just because I feel like I\u2019m also that type of PUMA consumer as well in my head. But now I think I\u2019m getting mature and also I try to be as objective as possible. But unintentionally a designer\u2019s personality inevitably leaves its mark. You might notice traits like an affinity for technical elements and an inclination towards minimalism in my designs \u2013 it will always show a little bit.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What makes this shoe a special one?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Raka: What I realize, just now, is that even though I thought it was not a special shoe, it makes me happy every time to see the shoes come to life. When you were working on the project for quite some time, the shoe becomes dull for your eyes, like you know it\u2019s just another shoe. But when I see them in store, worn by a real person and the person is like they were described in the brief, I see: \u2018That\u2019s a really good shoe\u2019 and realize \u2018wow I actually designed that\u2019! The realization and pride still hits me after all these years, it still makes me happy. It is the best part of my job really. And even though I have had projects I am not proud of, this one is a really nice shoe and I am really proud of it.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThank you so much for your insights and time, Raka!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e\\u0026#8220;My name is Raka Maulid, I am working as a Senior Footwear Designer for PUMA. I\\u0026#8217;ve been here for almost 8 years, which is crazy\ud83d\ude06 and I\u2019m currently part of the Core team.\\u0026#8221;\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2023\/10\/Slipstream-Xtreme-Sidepanel-Raka.png\",\"filesize\":289199,\"sizes\":{\"medium\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-208x300.png\",\"width\":208,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":41487},\"large\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-709x1024.png\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/png\",\"filesize\":309474},\"thumbnail\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":18136},\"trp-custom-language-flag\":{\"file\":\"Slipstream-Xtreme-Sidepanel-Raka-8x12.png\",\"width\":8,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53443,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Sidepanel-Raka.png\",\"title\":\"Slipstream-Xtreme-Sidepanel-Raka\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":720,\"file\":\"2023\/10\/Slipstream-xtreme-Square-4.png\",\"filesize\":343762,\"sizes\":{\"medium\":{\"file\":\"Slipstream-xtreme-Square-4-300x300.png\",\"width\":300,\"height\":300,\"mime-type\":\"image\/png\",\"filesize\":65191},\"thumbnail\":{\"file\":\"Slipstream-xtreme-Square-4-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":18096},\"trp-custom-language-flag\":{\"file\":\"Slipstream-xtreme-Square-4-12x12.png\",\"width\":12,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":641}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53448,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-xtreme-Square-4.png\",\"title\":\"Slipstream-xtreme-Square-4\",\"aspect_ratio\":1,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Meet Raka\",\"\"],\"showCaptions\":[false,false],\"portraitMode\":[true,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"More News\",\"width\":\"Full\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"More News\",\"icon\":\"\",\"manualArticles\":[{\"id\":53295},{\"id\":51485},{\"id\":38947}],\"mode\":\"manual\"} \/-->","title":"Raka Maulid parle de son parcours de conception pour la derni\u00e8re version de Slipstream.","excerpt":"Avec l'arriv\u00e9e de l'hiver, nous nous int\u00e9ressons d\u00e9sormais aux chaussures pour la saison froide. Notre Senior Footwear Designer Raka Maulid, le cerveau cr\u00e9atif de la nouvelle SLIPSTREAM XTREME, a les yeux et les mains riv\u00e9s sur ce style hivernal depuis des mois d\u00e9j\u00e0. CATch Up a eu la chance de discuter avec Raka et d'en savoir plus sur son inspiration et le processus de cr\u00e9ation. Lisez la suite pour faire connaissance avec Raka !","status":"publish","password":"","name":"raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release","modified":"2025-09-19 14:31:26","modified_gmt":"2025-09-19 14:31:26","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"11 octobre 2023 \u00e0 05:30","date_local":"11 octobre 2023","time_local":"05:30","slug":"raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release","url":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/raka-maulid-talks-about-his-design-journey-for-the-newest-slipstream-release\/","featured_image":{"width":1140,"height":640,"file":"2023\/10\/Slipstream-Xtreme-Header-1.png","filesize":371379,"sizes":{"medium":{"file":"Slipstream-Xtreme-Header-1-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":40059},"large":{"file":"Slipstream-Xtreme-Header-1-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":375903},"thumbnail":{"file":"Slipstream-Xtreme-Header-1-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":20471},"medium_large":{"file":"Slipstream-Xtreme-Header-1-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":220158},"trp-custom-language-flag":{"file":"Slipstream-Xtreme-Header-1-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":783}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":53458,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Slipstream-Xtreme-Header-1.png","title":"Slipstream-Xtreme-Header","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Raka Maulid talks about his design journey for the newest Slipstream release","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/53442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=53442"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/53442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/53458"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=53442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=53442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}