{"id":51125,"date":"2023-06-19T07:00:48","date_gmt":"2023-06-19T05:00:48","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=51125"},"modified":"2025-09-19T14:34:50","modified_gmt":"2025-09-19T14:34:50","slug":"puma-launches-black-station-2-an-expansion-on-its-metaverse-immersive-digital-retail-experience","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-launches-black-station-2-an-expansion-on-its-metaverse-immersive-digital-retail-experience\/","title":{"rendered":"PUMA lance Black Station 2, une extension de son exp\u00e9rience de vente au d\u00e9tail num\u00e9rique immersive et m\u00e9taversive."},"content":{"rendered":"\n
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\n Accueil<\/a>\/\n Corporate<\/a>\/\n PUMA lance Black Station 2, une extension de son exp\u00e9rience de vente num\u00e9rique immersive m\u00e9taverse\n <\/div>\n<\/div>\n
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Corporate<\/a><\/div>\n
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Bienvenue \u00e0 Black Station 2<\/h1>\n
PUMA lance Black Station 2, une extension de son exp\u00e9rience de vente au d\u00e9tail num\u00e9rique immersive et m\u00e9taversive. <\/div>\n
19 juin 2023 <\/div>\n\n
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Notre destination web m\u00e9taverse Black Station a \u00e9t\u00e9 remani\u00e9e ! Vous avez peut-\u00eatre d\u00e9j\u00e0 explor\u00e9 notre exp\u00e9rience de vente num\u00e9rique Black Station, o\u00f9 vous pouvez voir et acheter des objets de collection num\u00e9riques exclusifs qui peuvent \u00eatre \u00e9chang\u00e9s contre des baskets PUMA physiques. D\u00e9sormais, Black Station 2 propose deux mondes distincts et explorables, chacun pr\u00e9sentant de nouveaux mod\u00e8les de chaussures innovants. Entrez dans les mondes d'Unkai et d'Unter \ud83e\ude90<\/span>\nStation noire 2<\/strong> est une plateforme m\u00e9tavers qui jette un pont entre les mondes num\u00e9rique et physique. Il s'agit d'une extension de Black Station, qui a \u00e9t\u00e9 lanc\u00e9e en septembre de l'ann\u00e9e derni\u00e8re lors de la Semaine de la mode de New York. Dans la version am\u00e9lior\u00e9e, les utilisateurs peuvent acc\u00e9der \u00e0 des chaussures phygitales<\/strong> dans deux nouveaux mondes : Unkai et Unter.<\/strong> Unkai s'inspire de la ville japonaise de Shibuya, les chaussures s'inspirant des couleurs vives et des \u00e9l\u00e9ments \u00e9nergiques de la ville. Unter et ses chaussures s'inspirent de la culture des clubs underground de Berlin.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Fast-RB<\/strong> sera la premi\u00e8re chaussure \u00e0 sortir dans le cadre de la Black Station 2. La Fast-RB pr\u00e9sente une configuration unique des technologies de pointe de PUMA en mati\u00e8re de course \u00e0 pied : quatre chaussures de course \u00e0 pied plac\u00e9es de fa\u00e7on optimale, des chaussures de sport et des chaussures de sport. NITRO<\/strong> (technologie de mousse infus\u00e9e \u00e0 l'azote) et trois capsules de PWRPLATEs<\/strong>\u00a0(stabilisateurs de semelles NITRO qui maximisent le transfert d'\u00e9nergie pour une propulsion puissante).\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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UNTER<\/h2>\n\t\t\t
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UNKAI<\/h2>\n\t\t\t
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\u201cNous sommes ravis d'inviter notre communaut\u00e9 dans ces nouveaux mondes qui offrent une exp\u00e9rience d'achat in\u00e9gal\u00e9e. PUMA vise \u00e0 rencontrer notre communaut\u00e9 l\u00e0 o\u00f9 elle fait ses achats tout en explorant de nouvelles opportunit\u00e9s passionnantes dans le domaine des crypto-monnaies et du m\u00e9tavers.\u201d<\/em>\n- Ivan Dashkov, responsable de Web3 chez PUMA<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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C\u00e9l\u00e9brer notre 75e anniversaire<\/strong> cette ann\u00e9e, nous sommes ravis de mettre en \u00e9vidence notre empreinte web3 croissante ! Notre utilisation croissante des plateformes m\u00e9taverses s'associe \u00e0 nos circuits d'achat plus traditionnels. Dans Black Station 2, nous ouvrons m\u00eame les options d'achat aux cartes de cr\u00e9dit et aux crypto-monnaies ! Ne manquez pas d'explorer le monde de Station noire 2<\/strong> \u26a1\ufe0f\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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D\u00e9couvrez la station noire PUMA ICI<\/a><\/span><\/p>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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NFT<\/h2>\n

Depuis le lancement de Black Station en 2022, l'offre NFT de PUMA s'est \u00e9largie - avec notamment le lancement r\u00e9cent de la Super PUMA PFP NFT.<\/a> <\/strong>Dans Black Station 2, les d\u00e9tenteurs d'un NFT PUMA Pass (anciennement Nitro Collection) peuvent acheter un NFT Materialiser (physique \u201c\u00e0 produire\u201d) et\/ou un NFT Digital Collectible. Si vous poss\u00e9dez un PUMA Pass (achetable sur OpenSea.io<\/span><\/a>), vous b\u00e9n\u00e9ficierez d'un acc\u00e8s privil\u00e9gi\u00e9 aux produits haut de gamme de PUMA.<\/p>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Lire la suite<\/h2>\n <\/div>\n<\/div>\n\n
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De l'espace num\u00e9rique \u00e0 la r\u00e9alit\u00e9 : PUMA d\u00e9voile les baskets physiques FASTROID et NFRNO lors du d\u00e9fil\u00e9 de mode de New York<\/h4>\n\t\t\t\t\t
\n\t\t\t\t Il y a une semaine, le 13 septembre, nous avons pr\u00e9sent\u00e9 notre d\u00e9fil\u00e9 immersif lors de la semaine de la mode new-yorkaise FUTROGRADE. Nous y avons pr\u00e9sent\u00e9 le pass\u00e9, le pr\u00e9sent et l'avenir de notre marque en fusionnant le physique et le num\u00e9rique. Pour ce faire, nous avons cr\u00e9\u00e9 une exp\u00e9rience parall\u00e8le de d\u00e9fil\u00e9 de mode dans le Metaverse, appel\u00e9e Black Station. Cette exp\u00e9rience comprenait des NFT exclusifs avec des baskets physiques en \u00e9dition limit\u00e9e qui pouvaient \u00eatre \u00e9chang\u00e9es. Et les voici maintenant - d\u00e9couvrez nos nouvelles baskets Nitro Fastroid et Nitro NFRNO ! \ud83e\udd29\n \nEn tant que toile 3D vierge et en constante \u00e9volution, Black Station est une destination dynamique \u00e0 visiter, connectant nos consommateurs avec diverses activations web3 \u00e9mergeant au cours de l'ann\u00e9e prochaine et au-del\u00e0. Ne manquez pas d'y jeter un coup d'\u0153il !\nTous ceux qui ont obtenu un Nitropass PUMA peuvent acc\u00e9der \u00e0 des baskets physiques apr\u00e8s avoir br\u00fbl\u00e9 leur NFT revendiqu\u00e9. Les voici !\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\tlire l’histoire<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\"\"\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t <\/div>\n\t
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Notre destination web m\u00e9taverse Black Station a \u00e9t\u00e9 remani\u00e9e ! Vous avez peut-\u00eatre d\u00e9j\u00e0 explor\u00e9 notre exp\u00e9rience de vente num\u00e9rique Black Station, o\u00f9 vous pouvez voir et acheter des objets de collection num\u00e9riques exclusifs qui peuvent \u00eatre \u00e9chang\u00e9s contre des baskets PUMA physiques. D\u00e9sormais, Black Station 2 propose deux mondes distincts et explorables, chacun pr\u00e9sentant de nouveaux mod\u00e8les de chaussures innovants. Entrez dans les mondes d'Unkai et d'Unter \ud83e\ude90
\nBlack Station 2 is a metaverse platform that bridges the digital and physical worlds, and is an expansion upon Black Station which was released in September last year during New York Fashion Week. In the upgraded version, users can access never-seen-before phygital footwear in two new worlds: Unkai and Unter. Unkai is inspired by the Japanese city Shibuya, with the footwear inspired by the city\u2019s bright colours and energetic elements. Unter and its respective footwear are inspired by Berlin\u2019s underground club culture.<\/p>","protected":false},"author":16,"featured_media":51127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":2338,"meta-headline":"","footnotes":""},"categories":[6],"class_list":["post-51125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":51125,"post_author":"16","post_date":"2023-06-19 07:00:48","post_date_gmt":"2023-06-19 05:00:48","post_content":"","post_title":"PUMA launches Black Station 2, an expansion on its metaverse immersive digital retail experience","post_excerpt":"Our metaverse web destination Black Station has been revamped! You may have explored our digital retail experience Black Station, where you can view and purchase exclusive digital collectables that can be redeemed for physical PUMA sneakers. Now, Black Station 2 offers two distinct and explorable worlds \u2013 each showcasing new innovative footwear designs. Step into the worlds of Unkai and Unter \ud83e\ude90\nBlack Station 2 is a metaverse platform that bridges the digital and physical worlds, and is an expansion upon Black Station which was released in September last year during New York Fashion Week. In the upgraded version, users can access never-seen-before phygital footwear in two new worlds: Unkai and Unter. Unkai is inspired by the Japanese city Shibuya, with the footwear inspired by the city\u2019s bright colours and energetic elements. Unter and its respective footwear are inspired by Berlin\u2019s underground club culture.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-launches-black-station-2-an-expansion-on-its-metaverse-immersive-digital-retail-experience","to_ping":"","pinged":"","post_modified":"2025-09-19 14:34:50","post_modified_gmt":"2025-09-19 14:34:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=51125","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":51125,"author":"16","date":"2023-06-19 07:00:48","date_gmt":"2023-06-19 05:00:48","content":"","title":"PUMA lance Black Station 2, une extension de son exp\u00e9rience de vente au d\u00e9tail num\u00e9rique immersive et m\u00e9taversive.","excerpt":"Our metaverse web destination Black Station has been revamped! You may have explored our digital retail experience Black Station, where you can view and purchase exclusive digital collectables that can be redeemed for physical PUMA sneakers. Now, Black Station 2 offers two distinct and explorable worlds \u2013 each showcasing new innovative footwear designs. Step into the worlds of Unkai and Unter \ud83e\ude90\nBlack Station 2 is a metaverse platform that bridges the digital and physical worlds, and is an expansion upon Black Station which was released in September last year during New York Fashion Week. In the upgraded version, users can access never-seen-before phygital footwear in two new worlds: Unkai and Unter. Unkai is inspired by the Japanese city Shibuya, with the footwear inspired by the city\u2019s bright colours and energetic elements. Unter and its respective footwear are inspired by Berlin\u2019s underground club culture.","status":"publish","password":"","name":"puma-launches-black-station-2-an-expansion-on-its-metaverse-immersive-digital-retail-experience","modified":"2025-09-19 14:34:50","modified_gmt":"2025-09-19 14:34:50","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"19 juin 2023 \u00e0 05:00","date_local":"19 juin 2023","time_local":"05:00","slug":"puma-launches-black-station-2-an-expansion-on-its-metaverse-immersive-digital-retail-experience","url":"https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-launches-black-station-2-an-expansion-on-its-metaverse-immersive-digital-retail-experience\/","featured_image":{"width":1140,"height":640,"file":"2023\/06\/Blackstation_H.png","filesize":221204,"sizes":{"medium":{"file":"Blackstation_H-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":27501},"large":{"file":"Blackstation_H-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":211137},"thumbnail":{"file":"Blackstation_H-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":13865},"medium_large":{"file":"Blackstation_H-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":125461},"trp-custom-language-flag":{"file":"Blackstation_H-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":762}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":51127,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/06\/Blackstation_H.png","title":"Blackstation_H","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA launches Black Station 2, an expansion on its metaverse immersive digital retail experience","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/51125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=51125"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/51125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/51127"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=51125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=51125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}