{"id":49196,"date":"2023-03-30T07:00:05","date_gmt":"2023-03-30T05:00:05","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=49196"},"modified":"2025-09-19T14:36:50","modified_gmt":"2025-09-19T14:36:50","slug":"puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/","title":{"rendered":"Puma Inde lance la campagne \u2018 Let There Be Sport \u2019 (Que le sport soit !) mettant en vedette Virat Kohli, MC Mary Kom et Sunil Chetri afin de remettre en question la mentalit\u00e9 conventionnelle dans le domaine du sport."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>Puma India lance la campagne \u2018Let There Be Sport\u2019 avec Virat Kohli, MC Mary Kom et Sunil Chetri pour remettre en question la mentalit\u00e9 conventionnelle du sport.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/Header-let-there-be-sport.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Qu'il y ait du sport<\/h1>\n        <div class=\"articleintro\" >Depuis quand le sport est-il devenu extrascolaire ?<\/div>\n        <div class=\"date\">30 mars 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Puma India launches \\u2018Let There Be Sport\\u2019 campaign featuring Virat Kohli, MC Mary Kom and Sunil Chetri to question the conventional mindset of sports&quot;, \"text\": &quot;Did you know? Only 20% of adults in urban India meet the World Health Organisation\\u2019s (WHO) recommended index of at least 150-300 minutes of physical activity per week. This is what our report in collaboration with the analytics company Nielsen Sports revealed. Based on the survey results, we have launched the \\u201cLet There Be Sport\\u201d campaign in India with Virat Kohli, MC Mary Kom and Sunil Chetri. We want to challenge the common belief that sports are a distraction from academics.\\nFind out more about the campaign!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Le saviez-vous ? Seuls 20% des adultes de l'Inde urbaine respectent l'indice recommand\u00e9 par l'Organisation mondiale de la sant\u00e9 (OMS), \u00e0 savoir au moins 150 \u00e0 300 minutes d'activit\u00e9 physique par semaine. C'est ce que r\u00e9v\u00e8le notre rapport r\u00e9alis\u00e9 en collaboration avec la soci\u00e9t\u00e9 d'analyse Nielsen Sports. Sur la base des r\u00e9sultats de l'enqu\u00eate, nous avons lanc\u00e9 la campagne \u201cLet There Be Sport\u201d en Inde avec Virat Kohli, MC Mary Kom et Sunil Chetri. Nous voulons remettre en question l'id\u00e9e re\u00e7ue selon laquelle le sport est une distraction par rapport aux \u00e9tudes.<\/span>\n<span class=\"textStyle_intro\">En savoir plus sur la campagne !<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"Lecteur vid\u00e9o YouTube\" src=\"https:\/\/www.youtube.com\/embed\/gH7WcVJ0y3k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>La nouvelle campagne de PUMA en Inde, intitul\u00e9e \u201c Let There Be Sport \u201d, remet en question l'id\u00e9e re\u00e7ue selon laquelle le sport est une distraction \u00e0 l'\u00e9cole. En r\u00e9alit\u00e9, il existe une corr\u00e9lation positive directe entre la pratique d'un sport et la condition physique, d'une part, et l'am\u00e9lioration des r\u00e9sultats scolaires et du bien-\u00eatre \u00e9motionnel, d'autre part. Le sport permet d'acqu\u00e9rir des comp\u00e9tences telles que la discipline, le travail d'\u00e9quipe et la gestion du succ\u00e8s et de l'\u00e9chec.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><em>Voici les principales conclusions du rapport PUMA - Nielsen :<\/em><br\/>\n<ul>\n<li><strong>Enfants <\/strong>d\u00e9pensent un peu plus d'un million d'euros.<strong> 86 minutes<\/strong> <strong>des 420 minutes recommand\u00e9es par l'OMS<\/strong> ou plus en moyenne par semaine. Il est choquant de constater que ce chiffre est inf\u00e9rieur \u00e0 celui des adultes qui consacrent 101 minutes par semaine \u00e0 une activit\u00e9 physique.<\/li>\n<li><strong>Enfants<\/strong> dans le <strong>Est<\/strong> Les r\u00e9gions passent le plus de temps \u00e0 faire du sport et du fitness <strong>(125 minutes par semaine), contre <\/strong>les <strong>Ouest<\/strong> \u00e0 la moyenne la plus basse <strong><strong>(68 minutes)<\/strong><\/strong><\/li>\n<li>Une corr\u00e9lation directe a \u00e9t\u00e9 trouv\u00e9e entre <strong>Enfants<\/strong> avec une forte participation sportive et de meilleurs r\u00e9sultats scolaires.<\/li>\n<li>Parmi les <strong>Adultes<\/strong> qui ont exerc\u00e9 au cours des 12 derniers mois, plus de <strong>Femmes<\/strong> <strong>(42%)<\/strong> ont particip\u00e9 \u00e0 des activit\u00e9s sportives et de remise en forme au quotidien que <strong>Hommes<\/strong> <strong><strong>(36%).<\/strong><\/strong><\/li>\n<li><strong>Adultes<\/strong> ayant une forte participation sportive sont susceptibles de manifester des \u00e9motions plus positives que les adultes en g\u00e9n\u00e9ral par 21%.<\/li>\n<li><strong>Yoga<\/strong> (37%), <strong>Jogging<\/strong> (29%), <strong>La course \u00e0 pied<\/strong> (28%) et <strong>Cricket<\/strong> (28%) sont les activit\u00e9s sportives et de remise en forme les plus pratiqu\u00e9es par les adultes au cours des 12 derniers mois.<\/li>\n<li><strong>54% adultes pr\u00e9f\u00e8rent les s\u00e9ances d'entra\u00eenement autoguid\u00e9es <\/strong>post-pand\u00e9mie<strong>. <\/strong><\/li>\n<\/ul>\n<br\/>\u00a0<br\/>\n<br\/>Les enfants et les adultes sont r\u00e9pertori\u00e9s <strong>Manque de temps<\/strong> comme le principal obstacle \u00e0 la participation \u00e0 des activit\u00e9s sportives et physiques, suivi par d'autres d\u00e9fis tels que le manque d'installations et le co\u00fbt \u00e9lev\u00e9.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u201cEn Inde, nous avons assist\u00e9 \u00e0 un changement fondamental dans l'adoption de la culture sportive, avec un nombre beaucoup plus important de communaut\u00e9s de coureurs, de salles de sport et de personnes pratiquant diff\u00e9rents sports. Cependant, nous n'avons fait qu'effleurer la surface et il nous reste encore des kilom\u00e8tres \u00e0 parcourir. L'\u00e9tude PUMA - Nielsen Sport prouve qu'il existe encore des domaines importants \u00e0 d\u00e9velopper. L'\u00e9tude indique le besoin croissant de sensibiliser et d'inspirer les adultes et les enfants \u00e0 faire plus de sport et illustre les innombrables fa\u00e7ons dont le sport ajoute de la valeur \u00e0 la vie. Il existe une corr\u00e9lation directe entre la pratique du sport chez les enfants et l'am\u00e9lioration des r\u00e9sultats scolaires et du bien-\u00eatre \u00e9motionnel. Une culture sportive forte fait ressortir le meilleur des gens et est essentielle au d\u00e9veloppement d'un pays\u201d.\u201d<\/span>\n<br\/><strong>Abhishek Ganguly, directeur g\u00e9n\u00e9ral de PUMA Inde et Asie du Sud-Est<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>La nouvelle plateforme de PUMA, <em>Qu'il y ait du sport<\/em>, Cette ann\u00e9e, notre priorit\u00e9 en Inde sera l'\u00e9ducation physique et sportive. Il s'agira de promouvoir et d'encourager le sport et la forme physique en tant qu'aptitudes \u00e0 la vie quotidienne. Nous allons investir massivement dans la sensibilisation \u00e0 l'adoption du sport \u00e0 un niveau de masse, cr\u00e9er davantage de moments d'inspiration, continuer \u00e0 soutenir les athl\u00e8tes de base et travailler en \u00e9troite collaboration avec les principales parties prenantes dans tous les secteurs afin d'int\u00e9grer le sport et la condition physique dans le programme d'\u00e9tudes principal. Dans cinq ans, nous sommes convaincus qu'une enqu\u00eate ax\u00e9e sur le sport donnera de meilleurs r\u00e9sultats en Inde. \ud83d\udcaa\ud83c\udffd<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>\u00c0 PROPOS DE L'ENQU\u00caTE<\/h2>\n<p>L'enqu\u00eate PUMA-Nielsen sur le sport a \u00e9t\u00e9 men\u00e9e dans 16 villes, aupr\u00e8s de 4280 personnes \u00e2g\u00e9es de 18 \u00e0 65 ans (y compris les parents d'enfants \u00e2g\u00e9s de 6 \u00e0 18 ans). Le rapport met \u00e9galement en lumi\u00e8re les caract\u00e9ristiques d\u00e9mographiques de la participation des enfants \u00e0 des activit\u00e9s sportives ou physiques sur une base hebdomadaire. Les enfants de l'est de l'Inde (125 minutes) sont notamment plus impliqu\u00e9s que ceux du sud (80 minutes), du nord (72 minutes) et de l'ouest (68 minutes).<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir ce message sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by PUMA India (@pumaindia)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary\">Sports<\/a>\n\t\t\t        <h4>La soci\u00e9t\u00e9 indienne de commerce \u00e9lectronique Flipkart lance le produit \u20181DER by PUMA\u2019, con\u00e7u en collaboration avec le joueur de cricket KL Rahul.<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Flipkart, la plateforme de commerce \u00e9lectronique indienne, a renforc\u00e9 son partenariat avec PUMA afin de mettre \u00e0 la disposition de tous les Indiens du pays une gamme abordable de v\u00eatements athl\u00e9tiques \u00e9l\u00e9gants. Con\u00e7ue en collaboration avec le joueur de cricket KL Rahul, la nouvelle sous-marque \u201c 1DER by PUMA \u201d est disponible sur Flipkart, puma.com et dans certains magasins PUMA. Ce lancement marque \u00e9galement les 10 ans de partenariat entre PUMA et Flipkart, qui a permis \u00e0 des millions de clients \u00e0 travers le pays d'acc\u00e9der \u00e0 des v\u00eatements de sport de qualit\u00e9 et \u00e9l\u00e9gants gr\u00e2ce \u00e0 un r\u00e9seau croissant de vendeurs.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/KL-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le saviez-vous ? Seuls 20% des adultes de l'Inde urbaine respectent l'indice recommand\u00e9 par l'Organisation mondiale de la sant\u00e9 (OMS), \u00e0 savoir au moins 150 \u00e0 300 minutes d'activit\u00e9 physique par semaine. C'est ce que r\u00e9v\u00e8le notre rapport r\u00e9alis\u00e9 en collaboration avec la soci\u00e9t\u00e9 d'analyse Nielsen Sports. Sur la base des r\u00e9sultats de l'enqu\u00eate, nous avons lanc\u00e9 la campagne \u201cLet There Be Sport\u201d en Inde avec Virat Kohli, MC Mary Kom et Sunil Chetri. Nous voulons remettre en question l'id\u00e9e re\u00e7ue selon laquelle le sport est une distraction par rapport aux \u00e9tudes.<br \/>\nEn savoir plus sur la campagne !<\/p>","protected":false},"author":4,"featured_media":49197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":1733,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-49196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":49196,"post_author":"4","post_date":"2023-03-30 07:00:05","post_date_gmt":"2023-03-30 05:00:05","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2023\/03\/Header-let-there-be-sport.jpg\",\"filesize\":61266,\"sizes\":{\"medium\":{\"file\":\"Header-let-there-be-sport-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":7023},\"large\":{\"file\":\"Header-let-there-be-sport-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":44385},\"thumbnail\":{\"file\":\"Header-let-there-be-sport-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3807},\"medium_large\":{\"file\":\"Header-let-there-be-sport-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":28370},\"trp-custom-language-flag\":{\"file\":\"Header-let-there-be-sport-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":410}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49197,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/Header-let-there-be-sport.jpg\",\"title\":\"Header-let-there-be-sport\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Let There Be Sport\",\"content\":\"When did sport become extra-curricular?\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eDid you know? Only 20% of adults in urban India meet the World Health Organisation\u2019s (WHO) recommended index of at least 150-300 minutes of physical activity per week. This is what our report in collaboration with the analytics company Nielsen Sports revealed. Based on the survey results, we have launched the \u201cLet There Be Sport\u201d campaign in India with Virat Kohli, MC Mary Kom and Sunil Chetri. We want to challenge the common belief that sports are a distraction from academics.\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFind out more about the campaign!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/gH7WcVJ0y3k\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA\u2019s new campaign in India, titled \u201cLet There Be Sport\u201d, challenges the common belief that sport is a distraction from school. In reality, there is a direct positive correlation between practising sports and fitness and improving academic performance and emotional well-being. Sport teaches skills such as discipline, teamwork and how to deal with success and failure.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Some main findings of the PUMA \u2013 Nielsen report:\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003cul\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eKids \\u003c\/strong\\u003espend a mere\\u003cstrong\\u003e 86 minutes\\u003c\/strong\\u003e \\u003cstrong\\u003eof the WHO-recommended 420 minutes\\u003c\/strong\\u003e or more on an average per week. Shockingly, this is lesser than that of Adults who invest 101 minutes of fitness activity per week.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eKids\\u003c\/strong\\u003e in the \\u003cstrong\\u003eEast\\u003c\/strong\\u003e region spend the most time playing sport \\u0026amp; fitness \\u003cstrong\\u003e(125 minutes per week), vs \\u003c\/strong\\u003ethe \\u003cstrong\\u003eWest\\u003c\/strong\\u003e at lowest average \\u003cstrong\\u003e\\u003cstrong\\u003e(68 mins)\\u003c\/strong\\u003e\\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003cli\\u003eDirect correlation was found between \\u003cstrong\\u003eKids\\u003c\/strong\\u003e with high sports participation and improved academic performance.\\u003c\/li\\u003e\\n\\u003cli\\u003eAmong \\u003cstrong\\u003eAdults\\u003c\/strong\\u003e that exercised in the last 12 months, more \\u003cstrong\\u003eFemales\\u003c\/strong\\u003e \\u003cstrong\\u003e(42%)\\u003c\/strong\\u003e participated in sports \\u0026amp; fitness related activities on a daily basis than \\u003cstrong\\u003eMales\\u003c\/strong\\u003e \\u003cstrong\\u003e\\u003cstrong\\u003e(36%).\\u003c\/strong\\u003e\\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eAdults\\u003c\/strong\\u003e with high sports participation are likely to exhibit more positive emotions than adults in general by 21%.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eYoga\\u003c\/strong\\u003e (37%), \\u003cstrong\\u003eJogging\\u003c\/strong\\u003e (29%), \\u003cstrong\\u003eRunning\\u003c\/strong\\u003e (28%) and \\u003cstrong\\u003eCricket\\u003c\/strong\\u003e (28%) are the most actively participated sports \\u0026amp; fitness related activities by adults, in the last 12 months.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003e54% adults prefer self-guided workouts \\u003c\/strong\\u003epost pandemic\\u003cstrong\\u003e. \\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Both kids and adults listed \\u0026lt;strong\\u0026gt;Lack of Time\\u0026lt;\/strong\\u0026gt; as the primary barrier to participating in sports and physical activities, followed by other challenges such as lack of facilities and high cost.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/03\/gallery-let-there-be-sports.jpg\",\"filesize\":274594,\"sizes\":{\"medium\":{\"file\":\"gallery-let-there-be-sports-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13675},\"large\":{\"file\":\"gallery-let-there-be-sports-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87595},\"thumbnail\":{\"file\":\"gallery-let-there-be-sports-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7246},\"medium_large\":{\"file\":\"gallery-let-there-be-sports-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":56824},\"trp-custom-language-flag\":{\"file\":\"gallery-let-there-be-sports-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":419}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49200,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\",\"title\":\"gallery-let-there-be-sports\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2023\/03\/gallery-let-there-be-sports.jpg\",\"filesize\":274594,\"sizes\":{\"medium\":{\"file\":\"gallery-let-there-be-sports-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13675},\"large\":{\"file\":\"gallery-let-there-be-sports-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87595},\"thumbnail\":{\"file\":\"gallery-let-there-be-sports-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7246},\"medium_large\":{\"file\":\"gallery-let-there-be-sports-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":56824},\"trp-custom-language-flag\":{\"file\":\"gallery-let-there-be-sports-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":419}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49200,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\",\"title\":\"gallery-let-there-be-sports\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\u201cIn India, we have witnessed a fundamental change in adoption of sports culture with far more running communities, gyms and people taking up different sports. However, we have just scratched the surface and have miles to go. The PUMA \u2013 Nielsen Sport study proves that there are still significant areas for development. The study indicates the growing need to create awareness and inspiration among adults and kids to play more sport as well as illustrates the myriad ways in which sport adds value to life. There is a direct correlation between sports participation in kids and improved academic performance and positive emotional wellbeing. A strong sports culture brings out the best in people and is critical for the development of a country.\u201d\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA\u2019s new platform, \\u0026lt;em\\u0026gt;Let There Be Sport\\u0026lt;\/em\\u0026gt;, will be our priority in India this year. It will promote and encourage sport and fitness as a life skill. We will heavily invest in creating awareness towards sports adoption at a mass level, build more moments of inspiration, continue to support grassroot athletes and work closely with key stakeholders across sectors to integrate sports and fitness into the main curriculum. In five years, we are confident that a sports-focussed survey will yield better insights in India. \ud83d\udcaa\ud83c\udffd\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eABOUT THE SURVEY\\u003c\/h2\\u003e\\n\\u003cp\\u003eThe PUMA-Nielsen sports survey was conducted across 16 cities, 4280 respondents aged from 18-65 year olds (including parents of kids aged between 6-18). The report also sheds light on the demographics of the participation of kids in sports or physical activities on a weekly basis with those in the East part of India (125 minutes) being notably more involved than those in the South (80 minutes), North (72 minutes) and West (68 minutes).\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-social-embed {\"size\":\"1\",\"embed1\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 data-instgrm-captioned data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022 style=\\u0022 background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0022\\u003e\\u003cdiv style=\\u0022padding:16px;\\u0022\\u003e \\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 background:#FFFFFF; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\u003c\/div\\u003e\\u003c\/a\\u003e\\u003cp style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0022 target=\\u0022_blank\\u0022\\u003eA post shared by PUMA India (@pumaindia)\\u003c\/a\\u003e\\u003c\/p\\u003e\\u003c\/div\\u003e\\u003c\/blockquote\\u003e \\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":30352},{\"id\":13760},{\"id\":20376}],\"mode\":\"manual\"} \/-->","post_title":"Puma India launches \u2018Let There Be Sport\u2019 campaign featuring Virat Kohli, MC Mary Kom and Sunil Chetri to question the conventional mindset of sports","post_excerpt":"Did you know? Only 20% of adults in urban India meet the World Health Organisation\u2019s (WHO) recommended index of at least 150-300 minutes of physical activity per week. This is what our report in collaboration with the analytics company Nielsen Sports revealed. Based on the survey results, we have launched the \u201cLet There Be Sport\u201d campaign in India with Virat Kohli, MC Mary Kom and Sunil Chetri. We want to challenge the common belief that sports are a distraction from academics.\nFind out more about the campaign!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports","to_ping":"","pinged":"","post_modified":"2025-09-19 14:36:50","post_modified_gmt":"2025-09-19 14:36:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=49196","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":49196,"author":"4","date":"2023-03-30 07:00:05","date_gmt":"2023-03-30 05:00:05","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2023\/03\/Header-let-there-be-sport.jpg\",\"filesize\":61266,\"sizes\":{\"medium\":{\"file\":\"Header-let-there-be-sport-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":7023},\"large\":{\"file\":\"Header-let-there-be-sport-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":44385},\"thumbnail\":{\"file\":\"Header-let-there-be-sport-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3807},\"medium_large\":{\"file\":\"Header-let-there-be-sport-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":28370},\"trp-custom-language-flag\":{\"file\":\"Header-let-there-be-sport-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":410}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49197,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/Header-let-there-be-sport.jpg\",\"title\":\"Header-let-there-be-sport\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Let There Be Sport\",\"content\":\"When did sport become extra-curricular?\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eDid you know? Only 20% of adults in urban India meet the World Health Organisation\u2019s (WHO) recommended index of at least 150-300 minutes of physical activity per week. This is what our report in collaboration with the analytics company Nielsen Sports revealed. Based on the survey results, we have launched the \u201cLet There Be Sport\u201d campaign in India with Virat Kohli, MC Mary Kom and Sunil Chetri. We want to challenge the common belief that sports are a distraction from academics.\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFind out more about the campaign!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/gH7WcVJ0y3k\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA\u2019s new campaign in India, titled \u201cLet There Be Sport\u201d, challenges the common belief that sport is a distraction from school. In reality, there is a direct positive correlation between practising sports and fitness and improving academic performance and emotional well-being. Sport teaches skills such as discipline, teamwork and how to deal with success and failure.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Some main findings of the PUMA \u2013 Nielsen report:\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003cul\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eKids \\u003c\/strong\\u003espend a mere\\u003cstrong\\u003e 86 minutes\\u003c\/strong\\u003e \\u003cstrong\\u003eof the WHO-recommended 420 minutes\\u003c\/strong\\u003e or more on an average per week. Shockingly, this is lesser than that of Adults who invest 101 minutes of fitness activity per week.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eKids\\u003c\/strong\\u003e in the \\u003cstrong\\u003eEast\\u003c\/strong\\u003e region spend the most time playing sport \\u0026amp; fitness \\u003cstrong\\u003e(125 minutes per week), vs \\u003c\/strong\\u003ethe \\u003cstrong\\u003eWest\\u003c\/strong\\u003e at lowest average \\u003cstrong\\u003e\\u003cstrong\\u003e(68 mins)\\u003c\/strong\\u003e\\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003cli\\u003eDirect correlation was found between \\u003cstrong\\u003eKids\\u003c\/strong\\u003e with high sports participation and improved academic performance.\\u003c\/li\\u003e\\n\\u003cli\\u003eAmong \\u003cstrong\\u003eAdults\\u003c\/strong\\u003e that exercised in the last 12 months, more \\u003cstrong\\u003eFemales\\u003c\/strong\\u003e \\u003cstrong\\u003e(42%)\\u003c\/strong\\u003e participated in sports \\u0026amp; fitness related activities on a daily basis than \\u003cstrong\\u003eMales\\u003c\/strong\\u003e \\u003cstrong\\u003e\\u003cstrong\\u003e(36%).\\u003c\/strong\\u003e\\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eAdults\\u003c\/strong\\u003e with high sports participation are likely to exhibit more positive emotions than adults in general by 21%.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eYoga\\u003c\/strong\\u003e (37%), \\u003cstrong\\u003eJogging\\u003c\/strong\\u003e (29%), \\u003cstrong\\u003eRunning\\u003c\/strong\\u003e (28%) and \\u003cstrong\\u003eCricket\\u003c\/strong\\u003e (28%) are the most actively participated sports \\u0026amp; fitness related activities by adults, in the last 12 months.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003e54% adults prefer self-guided workouts \\u003c\/strong\\u003epost pandemic\\u003cstrong\\u003e. \\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Both kids and adults listed \\u0026lt;strong\\u0026gt;Lack of Time\\u0026lt;\/strong\\u0026gt; as the primary barrier to participating in sports and physical activities, followed by other challenges such as lack of facilities and high cost.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/03\/gallery-let-there-be-sports.jpg\",\"filesize\":274594,\"sizes\":{\"medium\":{\"file\":\"gallery-let-there-be-sports-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13675},\"large\":{\"file\":\"gallery-let-there-be-sports-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87595},\"thumbnail\":{\"file\":\"gallery-let-there-be-sports-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7246},\"medium_large\":{\"file\":\"gallery-let-there-be-sports-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":56824},\"trp-custom-language-flag\":{\"file\":\"gallery-let-there-be-sports-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":419}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49200,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\",\"title\":\"gallery-let-there-be-sports\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2023\/03\/gallery-let-there-be-sports.jpg\",\"filesize\":274594,\"sizes\":{\"medium\":{\"file\":\"gallery-let-there-be-sports-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13675},\"large\":{\"file\":\"gallery-let-there-be-sports-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87595},\"thumbnail\":{\"file\":\"gallery-let-there-be-sports-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7246},\"medium_large\":{\"file\":\"gallery-let-there-be-sports-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":56824},\"trp-custom-language-flag\":{\"file\":\"gallery-let-there-be-sports-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":419}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49200,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\",\"title\":\"gallery-let-there-be-sports\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\u201cIn India, we have witnessed a fundamental change in adoption of sports culture with far more running communities, gyms and people taking up different sports. However, we have just scratched the surface and have miles to go. The PUMA \u2013 Nielsen Sport study proves that there are still significant areas for development. The study indicates the growing need to create awareness and inspiration among adults and kids to play more sport as well as illustrates the myriad ways in which sport adds value to life. There is a direct correlation between sports participation in kids and improved academic performance and positive emotional wellbeing. A strong sports culture brings out the best in people and is critical for the development of a country.\u201d\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA\u2019s new platform, \\u0026lt;em\\u0026gt;Let There Be Sport\\u0026lt;\/em\\u0026gt;, will be our priority in India this year. It will promote and encourage sport and fitness as a life skill. We will heavily invest in creating awareness towards sports adoption at a mass level, build more moments of inspiration, continue to support grassroot athletes and work closely with key stakeholders across sectors to integrate sports and fitness into the main curriculum. In five years, we are confident that a sports-focussed survey will yield better insights in India. \ud83d\udcaa\ud83c\udffd\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eABOUT THE SURVEY\\u003c\/h2\\u003e\\n\\u003cp\\u003eThe PUMA-Nielsen sports survey was conducted across 16 cities, 4280 respondents aged from 18-65 year olds (including parents of kids aged between 6-18). The report also sheds light on the demographics of the participation of kids in sports or physical activities on a weekly basis with those in the East part of India (125 minutes) being notably more involved than those in the South (80 minutes), North (72 minutes) and West (68 minutes).\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-social-embed {\"size\":\"1\",\"embed1\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 data-instgrm-captioned data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022 style=\\u0022 background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0022\\u003e\\u003cdiv style=\\u0022padding:16px;\\u0022\\u003e \\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 background:#FFFFFF; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\u003c\/div\\u003e\\u003c\/a\\u003e\\u003cp style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0022 target=\\u0022_blank\\u0022\\u003eA post shared by PUMA India (@pumaindia)\\u003c\/a\\u003e\\u003c\/p\\u003e\\u003c\/div\\u003e\\u003c\/blockquote\\u003e \\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":30352},{\"id\":13760},{\"id\":20376}],\"mode\":\"manual\"} \/-->","title":"Puma Inde lance la campagne \u2018 Let There Be Sport \u2019 (Que le sport soit !) mettant en vedette Virat Kohli, MC Mary Kom et Sunil Chetri afin de remettre en question la mentalit\u00e9 conventionnelle dans le domaine du sport.","excerpt":"Le saviez-vous ? Seuls 20% des adultes vivant en milieu urbain en Inde respectent les recommandations de l'Organisation mondiale de la sant\u00e9 (OMS), qui pr\u00e9conise au moins 150 \u00e0 300 minutes d'activit\u00e9 physique par semaine. C'est ce que r\u00e9v\u00e8le notre rapport, r\u00e9alis\u00e9 en collaboration avec la soci\u00e9t\u00e9 d'analyse Nielsen Sports. Sur la base des r\u00e9sultats de l'enqu\u00eate, nous avons lanc\u00e9 la campagne \u201c Let There Be Sport \u201d en Inde avec Virat Kohli, MC Mary Kom et Sunil Chetri. Nous voulons remettre en question l'id\u00e9e r\u00e9pandue selon laquelle le sport d\u00e9tourne des \u00e9tudes. D\u00e9couvrez-en plus sur cette campagne !","status":"publish","password":"","name":"puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports","modified":"2025-09-19 14:36:50","modified_gmt":"2025-09-19 14:36:50","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"30 mars 2023 \u00e0 05:00","date_local":"30 mars 2023","time_local":"05:00","slug":"puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/","featured_image":{"width":1140,"height":640,"file":"2023\/03\/Header-let-there-be-sport.jpg","filesize":61266,"sizes":{"medium":{"file":"Header-let-there-be-sport-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":7023},"large":{"file":"Header-let-there-be-sport-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":44385},"thumbnail":{"file":"Header-let-there-be-sport-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":3807},"medium_large":{"file":"Header-let-there-be-sport-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":28370},"trp-custom-language-flag":{"file":"Header-let-there-be-sport-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":410}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":49197,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/Header-let-there-be-sport.jpg","title":"Header-let-there-be-sport","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Puma India launches \u2018Let There Be Sport\u2019 campaign featuring Virat Kohli, MC Mary Kom and Sunil Chetri to question the conventional mindset of sports","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":868,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":868,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/49196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=49196"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/49196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/49197"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=49196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=49196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}