{"id":42218,"date":"2022-09-26T07:48:01","date_gmt":"2022-09-26T05:48:01","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=42218"},"modified":"2025-09-19T14:41:00","modified_gmt":"2025-09-19T14:41:00","slug":"puma-equips-employees-of-german-airline-eurowings-with-sneakers","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-equips-employees-of-german-airline-eurowings-with-sneakers\/","title":{"rendered":"PUMA \u00e9quipe les employ\u00e9s de la compagnie a\u00e9rienne allemande Eurowings avec des baskets"},"content":{"rendered":"\n
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\n Accueil<\/a>\/\n Sportstyle<\/a>\/ PUMA \u00e9quipe les employ\u00e9s de la compagnie a\u00e9rienne allemande Eurowings avec des baskets\n <\/div>\n<\/div>\n
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Sportstyle<\/a><\/div>\n
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Confortable dans les airs<\/h1>\n
PUMA \u00e9quipe les employ\u00e9s de la compagnie a\u00e9rienne allemande Eurowings avec des baskets<\/div>\n
26 septembre 2022 <\/div>\n\n
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Si vous voyagez en Europe, guettez notre Smash v2 dans les airs ! \ud83d\udc40\ud83d\udc5f\u00c0 partir du mois d'octobre, les employ\u00e9s de la compagnie a\u00e9rienne allemande Eurowings porteront des baskets PUMA Smash blanches arborant le logo Eurowings le premier vendredi de chaque mois. Ce faisant, la compagnie a\u00e9rienne du groupe Lufthansa souhaite non seulement attirer l'attention avec un accessoire tendance, mais surtout r\u00e9pondre au souhait de ses employ\u00e9s de disposer d'un compagnon de voyage sportif. La compagnie a\u00e9rienne a baptis\u00e9 ces vendredis s\u00e9lectionn\u00e9s \u2019 Sneaker Flydays \u201c.<\/span>\nCATch up s'est entretenu avec Gerald Zanon, responsable grands comptes pour les cha\u00eenes de magasins de chaussures en Autriche et B2B DACH chez PUMA, au sujet du projet.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Gerald, vous \u00eates responsable de nos activit\u00e9s B2B dans la r\u00e9gion DACH. La compagnie a\u00e9rienne nous a-t-elle contact\u00e9s ?\u00a0<\/strong>\nGerald : Oui, Eurowings nous a contact\u00e9s. Ils ont vu un autre de nos projets qui leur a plu. Ils ont command\u00e9 l'un de nos best-sellers, le PUMA Smash v2.\nQuelle route devons-nous emprunter pour avoir une chance de voir nos chaussures PUMA Smash ?<\/strong>\nGerald : \u00c0 partir de maintenant, le personnel de cabine d'Eurowings est autoris\u00e9 \u00e0 se pr\u00e9senter au travail en baskets tous les premiers vendredis du mois. Cela s'applique \u00e0 Eurowings Allemagne et \u00e0 Eurowings Europe sur les liaisons vers Majorque, Stockholm, Salzbourg, Prague et Pristina.\nLes chaussures sont-elles faites sur mesure ?<\/strong>\nGerald : Oui, les chaussures sont personnalis\u00e9es. Le logo Eurowings appara\u00eet sur la languette et le talon. Sinon, la chaussure est assez sobre et enti\u00e8rement blanche.\n\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Cette chaussure est-elle disponible \u00e0 la vente ?<\/strong>\nGerald : Non. Ces chaussures sont r\u00e9serv\u00e9es aux employ\u00e9s de la compagnie a\u00e9rienne.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Le prochain Sneaker Flyday aura lieu le vendredi 7 octobre 2022.<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Voir ce message sur Instagram<\/div>\n<\/div>\n
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<\/div>\n<\/div>\n\u00a0\nUne publication partag\u00e9e par Eurowings (@eurowings)\n<\/div>\n<\/blockquote>\n\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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\n\t\t\t\t\t\tEurowings est la compagnie a\u00e9rienne low cost du groupe Lufthansa, sp\u00e9cialis\u00e9e dans les vols directs en Europe.\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Si vous voyagez en Europe, guettez notre Smash v2 dans les airs ! \ud83d\udc40\ud83d\udc5f\u00c0 partir du mois d'octobre, les employ\u00e9s de la compagnie a\u00e9rienne allemande Eurowings porteront des baskets PUMA Smash blanches arborant le logo Eurowings le premier vendredi de chaque mois. Ce faisant, la compagnie a\u00e9rienne du groupe Lufthansa souhaite non seulement attirer l'attention avec un accessoire tendance, mais surtout r\u00e9pondre au souhait de ses employ\u00e9s de disposer d'un compagnon de voyage sportif. La compagnie a\u00e9rienne a baptis\u00e9 ces vendredis s\u00e9lectionn\u00e9s \u2019 Sneaker Flydays \u201c.
\nCATch up s'est entretenu avec Gerald Zanon, Key Account Manager Shoe Chains Austria & B2B DACH chez PUMA, \u00e0 propos de ce projet.<\/p>","protected":false},"author":4,"featured_media":42219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":15272,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-42218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":42218,"post_author":"4","post_date":"2022-09-26 07:48:01","post_date_gmt":"2022-09-26 05:48:01","post_content":"","post_title":"PUMA equips employees of German airline Eurowings with sneakers","post_excerpt":"If you\u2019re flying within Europe, look out for our Smash v2 in the air! \ud83d\udc40\ud83d\udc5fStarting in October, employees of the German airline Eurowings will wear white PUMA Smash sneakers with the Eurowings logo on the first Friday of every month. In doing so, the airline from the Lufthansa Group not only wants to provide a fashionable eye-catcher, but above all to meet the employees\u2019 desire for a sporty travel companion. The airline is dubbing the selected Fridays as \u201cSneaker Flydays\u201d.\nCATch up had a chat with Gerald Zanon, Key Account Manager Shoe Chains Austria & B2B DACH at PUMA about the project.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-equips-employees-of-german-airline-eurowings-with-sneakers","to_ping":"","pinged":"","post_modified":"2025-09-19 14:41:00","post_modified_gmt":"2025-09-19 14:41:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=42218","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":42218,"author":"4","date":"2022-09-26 07:48:01","date_gmt":"2022-09-26 05:48:01","content":"","title":"PUMA \u00e9quipe les employ\u00e9s de la compagnie a\u00e9rienne allemande Eurowings avec des baskets","excerpt":"Si vous prenez l'avion en Europe, guettez notre Smash v2 dans les airs ! \ud83d\udc40\ud83d\udc5f\u00c0 partir du mois d'octobre, les employ\u00e9s de la compagnie a\u00e9rienne allemande Eurowings porteront des baskets PUMA Smash blanches avec le logo Eurowings le premier vendredi de chaque mois. La compagnie a\u00e9rienne du groupe Lufthansa souhaite ainsi non seulement attirer l'attention sur la mode, mais aussi et surtout r\u00e9pondre au d\u00e9sir des employ\u00e9s d'avoir un compagnon de voyage sportif. La compagnie a\u00e9rienne a baptis\u00e9 les vendredis s\u00e9lectionn\u00e9s \u2019Sneaker Flydays\u201c.\nCATch up a discut\u00e9 de ce projet avec Gerald Zanon, Key Account Manager Shoe Chains Austria & B2B DACH chez PUMA.","status":"publish","password":"","name":"puma-equips-employees-of-german-airline-eurowings-with-sneakers","modified":"2025-09-19 14:41:00","modified_gmt":"2025-09-19 14:41:00","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"26 septembre 2022 \u00e0 05:48","date_local":"26 septembre 2022","time_local":"05:48","slug":"puma-equips-employees-of-german-airline-eurowings-with-sneakers","url":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-equips-employees-of-german-airline-eurowings-with-sneakers\/","featured_image":{"width":1140,"height":640,"file":"2022\/09\/header-eurowings.jpg","filesize":210352,"sizes":{"medium":{"file":"header-eurowings-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":12350},"large":{"file":"header-eurowings-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":86945},"thumbnail":{"file":"header-eurowings-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7256},"medium_large":{"file":"header-eurowings-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":54603},"trp-custom-language-flag":{"file":"header-eurowings-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":436}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":42219,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/09\/header-eurowings.jpg","title":"en-t\u00eate-eurowings","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA equips employees of German airline Eurowings with sneakers","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":417,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":417,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/42218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=42218"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/42218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/42219"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=42218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=42218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}