{"id":4099,"date":"2016-10-04T10:46:02","date_gmt":"2016-10-04T08:46:02","guid":{"rendered":"http:\/\/www.puma-catchup.com\/?p=4099"},"modified":"2025-09-19T15:06:41","modified_gmt":"2025-09-19T15:06:41","slug":"ready-for-the-weeknd","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/ready-for-the-weeknd\/","title":{"rendered":"Pr\u00eat pour le Weeknd"},"content":{"rendered":"\n
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\n Accueil<\/a>\/\n Sportstyle<\/a>\/\n Pr\u00eat pour le Weeknd\n <\/div>\n<\/div>\n
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Sportstyle<\/a><\/div>\n
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Pr\u00eat pour le Weeknd ?<\/h1>\n
L'artiste The Weeknd, laur\u00e9at d'un Grammy, va \u2018courir les rues\u2019 avec nous<\/div>\n
4 octobre 2016 <\/div>\n\n
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En moins d'une semaine, son single \u201cStarboy\u201d a \u00e9t\u00e9 \u00e9cout\u00e9 plus de 17 millions de fois dans le monde et 6,5 millions de fois aux \u00c9tats-Unis.<\/strong>\nQui est c\u00e9libataire ?<\/strong>\nIl s'agit d'Abel Tesfaye, alias The Weeknd, qui est devenu notre dernier ambassadeur de marque.<\/strong>\nLe titre de l'artiste laur\u00e9at d'un Grammy \u201cStarboy\u201d<\/strong> avec Daft Punk a battu le record de \u201cLe plus grand nombre de streams du week-end de sortie jamais enregistr\u00e9<\/strong>.\u201d Preuve de son g\u00e9nie lyrique et de sa popularit\u00e9, il est un excellent ambassadeur mondial pour notre marque et un collaborateur id\u00e9al pour apporter une partie de sa vision cr\u00e9ative \u00e0 nos produits. Apr\u00e8s Rihanna, il rejoint Rae Sremmurd et Young Thug en tant que derniers artistes musicaux \u00e0 faire \u00e9quipe avec nous.\nThe Weeknd sera la t\u00eate d'affiche de notre campagne Sportstyle \u2018Run The Streets\u2019 (courir les rues)\u2019<\/strong>, qui sera lanc\u00e9 en novembre et qui a \u00e9t\u00e9 tourn\u00e9 \u00e0 Los Angeles et \u00e0 Toronto. Le lieu id\u00e9al pour The Weeknd, qui a grandi \u00e0 Toronto. Selon lui, la ville est depuis longtemps sa source d'inspiration et son activit\u00e9 dans l'industrie musicale refl\u00e8te le style de vie \u2018en mouvement\u2019 des images.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Les fans ont d\u00e9j\u00e0 inond\u00e9 de commentaires de f\u00e9licitations les posts Instagram de The Weeknd annon\u00e7ant notre partenariat : \u201cAttendez, PUMA va peut-\u00eatre fabriquer des chaussures pour The Weeknd !\u201d<\/strong> ou \u201cSalute ! J'ai h\u00e2te de voir les jolis coups de pied !\u201d\nEn plus d'arborer nos derniers produits Sportstyle, tels que les baskets IGNITE evoKNIT et IGNITE Limitless, Abel Tesfaye collaborera \u00e9galement avec nous sur une collection distincte de baskets et de v\u00eatements avec son propre label, XO. Cette collection exclusive sera une fusion des designs PUMA inspir\u00e9s du sport et de l'esth\u00e9tique de The Weeknd qui s'inspire de la rue. La sortie de cette collection est pr\u00e9vue pour 2017.\n\u201cAvec une nouvelle coupe de cheveux, un nouveau single et une nouvelle vid\u00e9o (dans laquelle il porte des Pumas, omg !) et un album qui sortira en novembre (le m\u00eame mois que la campagne Puma, quelle co\u00efncidence), c'est vraiment une p\u00e9riode excitante pour The Weeknd\u201d, \u00e9crit FASHIONISTA.COM.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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The Weeknd<\/h2>\n

Abel Makkonen Tesfaye, plus connu sous le nom de The Weeknd, est l'un des artistes alternatifs les plus connus actuellement. Artistes R&B.<\/span> Le musicien de Toronto, n\u00e9 au Canada et d'origine \u00e9thiopienne, a d'abord gagn\u00e9 en popularit\u00e9 gr\u00e2ce \u00e0 sa mixtape gratuite \u2018House of Balloons\u2019 en 2011 et en travaillant avec d'autres artistes comme Drake ou Wiz Khalifa, avant de signer son propre contrat avec Universal Music. Le jeune homme de 26 ans a acquis une grande partie de sa popularit\u00e9 l'ann\u00e9e derni\u00e8re gr\u00e2ce \u00e0 son deuxi\u00e8me album studio, \u201cBeauty Behind The Madness\u201d, qui montre son visage et sa coiffure caract\u00e9ristique (souvent compar\u00e9e \u00e0 un double mulet ou \u00e0 un \u2018tsunami\u2019 dans la presse) sur la face avant. Son nouvel album, \u201cStarboy\u201d<\/span>, qui met en sc\u00e8ne Daft Punk, sortira le 25 novembre 2016.<\/p>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Qu'y a-t-il d'autre ?<\/h2>\n <\/div>\n<\/div>\n\n
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En moins d'une semaine, son single \u201cStarboy\u201d a \u00e9t\u00e9 \u00e9cout\u00e9 plus de 17 millions de fois dans le monde et 6,5 millions de fois aux \u00c9tats-Unis.
\nQui est c\u00e9libataire ?
\nIl s'agit d'Abel Tesfaye, alias The Weeknd, qui est devenu notre dernier ambassadeur de marque.
\nLe titre \u201c Starboy \u201d de l'artiste r\u00e9compens\u00e9 aux Grammy Awards, en featuring avec Daft Punk, a battu le record du \u201c plus grand nombre de streams jamais enregistr\u00e9s lors d'un week-end de sortie \u201d. Preuve de son g\u00e9nie lyrique et de sa popularit\u00e9, cela fait de lui un excellent ambassadeur mondial pour notre marque et le collaborateur id\u00e9al pour apporter sa touche cr\u00e9ative \u00e0 nos produits. Apr\u00e8s Rihanna, il rejoint Rae Sremmurd et Young Thug parmi les derniers artistes musicaux \u00e0 s'associer \u00e0 nous.
\nThe Weeknd sera la t\u00eate d'affiche de notre campagne Sportstyle \u2018 Run The Streets \u2019, qui sera lanc\u00e9e en novembre prochain et qui a \u00e9t\u00e9 tourn\u00e9e \u00e0 Los Angeles et \u00e0 Toronto. L'endroit id\u00e9al pour The Weeknd, qui a grandi \u00e0 Toronto. Selon lui, la ville est depuis longtemps sa source d'inspiration et son activit\u00e9 intense dans l'industrie musicale refl\u00e8te le style de vie \u2018 en mouvement \u2019 des images.<\/p>","protected":false},"author":12,"featured_media":4100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":16386,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-4099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":4099,"post_author":"12","post_date":"2016-10-04 10:46:02","post_date_gmt":"2016-10-04 08:46:02","post_content":"","post_title":"Ready for the Weeknd","post_excerpt":"In less than a week, his single \u201cStarboy\u201d amassed over 17 million streams globally and 6.5 million streams in the United States.\nWhose single?\nWe\u2019re talking about Abel Tesfaye a.k.a. The Weeknd, who has become our latest brand ambassador.\nThe Grammy-winning artist\u2019s track \u201cStarboy\u201d featuring Daft Punk broke the record for \u201cMost Release Weekend Streams Ever.\u201d Proof for his lyrical genious and popularity, making him a great Global Ambassador for our brand and perfect collaborator to bring some of his creative lens to our products. After Rihanna, he joins\u00a0Rae Sremmurd and Young Thug\u00a0as the latest music artists to team up with us.\nThe Weeknd will headline our Sportstyle campaign \u2018Run The Streets\u2019, which launches this November and was shot in LA and Toronto. The perfect location for The Weeknd, who grew up in Toronto. According to him, the city has long been his source of inspiration and his hustle in the music industry reflects the \u2018on the go\u2019 lifestyle of the images.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ready-for-the-weeknd","to_ping":"","pinged":"","post_modified":"2025-09-19 15:06:41","post_modified_gmt":"2025-09-19 15:06:41","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.puma-catchup.com\/?p=4099","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":4099,"author":"12","date":"2016-10-04 10:46:02","date_gmt":"2016-10-04 08:46:02","content":"","title":"Pr\u00eat pour le Weeknd","excerpt":"En moins d'une semaine, son single \u201cStarboy\u201d a \u00e9t\u00e9 \u00e9cout\u00e9 plus de 17 millions de fois dans le monde et 6,5 millions de fois aux \u00c9tats-Unis.\nDe qui s'agit-il ?\nIl s'agit d'Abel Tesfaye, alias The Weeknd, qui est devenu notre dernier ambassadeur de marque.\nLe titre \u201cStarboy\u201d de l'artiste laur\u00e9at d'un Grammy, en collaboration avec les Daft Punk, a battu le record du \u201cplus grand nombre de streams jamais enregistr\u00e9 pendant un week-end de sortie\u201d. Preuve de son g\u00e9nie lyrique et de sa popularit\u00e9, il est un excellent ambassadeur mondial pour notre marque et un collaborateur id\u00e9al pour apporter une partie de son regard cr\u00e9atif \u00e0 nos produits. Apr\u00e8s Rihanna, il rejoint Rae Sremmurd et Young Thug en tant que derniers artistes musicaux \u00e0 faire \u00e9quipe avec nous.\nThe Weeknd sera la t\u00eate d'affiche de notre campagne Sportstyle \u2018Run The Streets\u2019, qui sera lanc\u00e9e en novembre et qui a \u00e9t\u00e9 tourn\u00e9e \u00e0 Los Angeles et \u00e0 Toronto. Le lieu id\u00e9al pour The Weeknd, qui a grandi \u00e0 Toronto. Selon lui, la ville est depuis longtemps sa source d'inspiration et son activit\u00e9 dans l'industrie musicale refl\u00e8te le style de vie \u2018en mouvement\u2019 des images.","status":"publish","password":"","name":"pr\u00eat pour le week-end","modified":"2025-09-19 15:06:41","modified_gmt":"2025-09-19 15:06:41","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"4 octobre 2016 \u00e0 08:46","date_local":"4 octobre 2016","time_local":"08:46","slug":"ready-for-the-weeknd","url":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/ready-for-the-weeknd\/","featured_image":{"width":1140,"height":640,"file":"2016\/10\/The-Weeknd_H1.jpg","filesize":199876,"sizes":{"medium":{"file":"The-Weeknd_H1-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":11887},"large":{"file":"The-Weeknd_H1-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":138466},"thumbnail":{"file":"The-Weeknd_H1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5547},"medium_large":{"file":"The-Weeknd_H1-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":77632},"trp-custom-language-flag":{"file":"The-Weeknd_H1-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":409}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":4100,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/10\/The-Weeknd_H1.jpg","title":"The-Weeknd_H1","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Ready for the Weeknd","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/4099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=4099"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/4099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/4100"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=4099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=4099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}