{"id":38221,"date":"2022-06-10T19:13:51","date_gmt":"2022-06-10T17:13:51","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=38221"},"modified":"2025-09-26T13:11:31","modified_gmt":"2025-09-26T13:11:31","slug":"pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award\/","title":{"rendered":"La gamme BMW M Motorsport de PUMA remporte le Licensing International Excellence Award"},"content":{"rendered":"\n
\n
\n Accueil<\/a>\/\n Sports<\/a>\/ La gamme BMW M Motorsport de PUMA remporte le Licensing International Excellence Award\n <\/div>\n<\/div>\n
\n
\n \"\"\n\n <\/div>\n \n<\/div>\n
\n
\n
Sports<\/a><\/div>\n
\n <\/a>\n <\/a>\n <\/a>\n <\/a>\n <\/div>\n

PUMA x BMW M Motorsport remporte le Licensing Excellence Award<\/h1>\n
La gamme BMW M Motorsport de PUMA remporte le Licensing International Excellence Award<\/div>\n
10 juin 2022 <\/div>\n\n
\n <\/a>\n <\/a>\n <\/a>\n <\/a>\n <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n
\n
\n
\n
Nous sommes heureux de vous annoncer que PUMA X BMW M Motorsport a remport\u00e9 un prix d'excellence en mati\u00e8re de licence pour le meilleur produit sous licence. Le passage de BMW M Motorsport de la piste \u00e0 la rue a abouti \u00e0 des ventes record et \u00e0 un engouement sans pr\u00e9c\u00e9dent pour la marque PUMA en 2021. Nous essayons constamment de repousser les limites avec cette collection afin de DOMINER LES RUES et de C\u00c9L\u00c9BRER LES L\u00c9GENDES. Cela a \u00e9t\u00e9 reconnu par Licensing International et nous avons remport\u00e9 le prix dans la cat\u00e9gorie \u201c V\u00eatements ou accessoires pour une marque d'entreprise \u201d.<\/span>\n
Ce prix r\u00e9compense l'innovation et la cr\u00e9ativit\u00e9 dont font preuve les marques dans l'utilisation des licences pour atteindre leurs objectifs, la mani\u00e8re dont les licenci\u00e9s d\u00e9veloppent et commercialisent ces produits, et la fa\u00e7on dont les d\u00e9taillants mettent en valeur les licences de mani\u00e8re cr\u00e9ative dans leurs rayons. <\/span><\/div>\n\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
\n\t
\n\t
\n\t\"\"\n\t\n\t <\/div>\n\t\n\t<\/div>\n<\/div>\n\n
\n
\n
\n
Nous sommes fiers de faire partie des 25 laur\u00e9ats. Ceux-ci ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s parmi 165 finalistes venus du monde entier. Plus de 800 candidatures ont \u00e9t\u00e9 re\u00e7ues, puis pr\u00e9s\u00e9lectionn\u00e9es par un jury international d'experts avant d'\u00eatre soumises au vote des membres de l'industrie des licences dans son ensemble.\nQuelle formidable r\u00e9ussite !<\/em>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
\n\t
\n\t
\n\t\"\"\n\t\n\t <\/div>\n\t\n\t<\/div>\n<\/div>\n\n
\n\t
\n\t
\n\t\"\"\n\t\n\t <\/div>\n\t\n\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\t\n\t\t\t\"\"\n\t\t\t\n\t\t\t<\/a>\n\t\t\t\n\t\t\tSportstyle<\/a>\n\t

Une approche fra\u00eeche et r\u00e9tro<\/h4>\n\t\t\t
\n\t\t\t\tNous plongeons dans l'histoire du sport automobile avec notre collection BMW M Motorsport Automne\/Hiver 21. L'inspiration du design va de l'embl\u00e9matique BMW M1 Procar aux looks des combinaisons de course historiques pour les hommes et les femmes.\n\n\t\t\t<\/div>\n\t\t\tlire l’histoire<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Nous sommes heureux de vous annoncer que PUMA X BMW M Motorsport a remport\u00e9 un prix d'excellence en mati\u00e8re de licence pour le meilleur produit sous licence. Le passage de BMW M Motorsport de la piste \u00e0 la rue a abouti \u00e0 des ventes record et \u00e0 un engouement sans pr\u00e9c\u00e9dent pour la marque PUMA en 2021. Nous essayons constamment de repousser les limites avec cette collection afin de DOMINER LES RUES et de C\u00c9L\u00c9BRER LES L\u00c9GENDES. Cela a \u00e9t\u00e9 reconnu par Licensing International et nous avons remport\u00e9 le prix dans la cat\u00e9gorie \u201c V\u00eatements ou accessoires pour une marque d'entreprise \u201d.
\nCe prix r\u00e9compense l'innovation et la cr\u00e9ativit\u00e9 dont font preuve les marques dans l'utilisation des licences pour atteindre leurs objectifs, la mani\u00e8re dont les licenci\u00e9s d\u00e9veloppent et commercialisent ces produits, et la fa\u00e7on dont les d\u00e9taillants mettent en valeur les licences de mani\u00e8re cr\u00e9ative dans leurs rayons.
\n\u00a0<\/p>","protected":false},"author":4,"featured_media":38230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1903,"meta-headline":"PUMA x BMW M Motorsport wins Licensing Excellence Award","footnotes":""},"categories":[18],"class_list":["post-38221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":38221,"post_author":"4","post_date":"2022-06-10 19:13:51","post_date_gmt":"2022-06-10 17:13:51","post_content":"","post_title":"PUMA\u00b4s BMW M Motorsport line wins Licensing International Excellence Award","post_excerpt":"We are happy to let you know that PUMA X BMW M Motorsport won a licensing excellence award for the best licensed product. Bringing BMW M Motorsport from the track to the street culminated in record breaking sales and brand heat for PUMA in 2021. We are trying to constantly push the envelope with the the collection and to DOMINATE THE STREETS and CELEBRATE LEGENDS. This got recognised now by\u00a0Licensing International and we won in\u00a0category \u201cApparel or Accessory for a Corporate Brand\u201d.\nThe award honors innovation and creativity in the way brands use licensing to further their goals, how licensees develop and bring those products to market, and how retailers creatively spotlight licenses on their shelves. \n\u00a0\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award","to_ping":"","pinged":"","post_modified":"2025-09-26 13:11:31","post_modified_gmt":"2025-09-26 13:11:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=38221","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":38221,"author":"4","date":"2022-06-10 19:13:51","date_gmt":"2022-06-10 17:13:51","content":"","title":"La gamme BMW M Motorsport de PUMA remporte le Licensing International Excellence Award","excerpt":"We are happy to let you know that PUMA X BMW M Motorsport won a licensing excellence award for the best licensed product. Bringing BMW M Motorsport from the track to the street culminated in record breaking sales and brand heat for PUMA in 2021. We are trying to constantly push the envelope with the the collection and to DOMINATE THE STREETS and CELEBRATE LEGENDS. This got recognised now by\u00a0Licensing International and we won in\u00a0category \u201cApparel or Accessory for a Corporate Brand\u201d.\nThe award honors innovation and creativity in the way brands use licensing to further their goals, how licensees develop and bring those products to market, and how retailers creatively spotlight licenses on their shelves. \n\u00a0","status":"publish","password":"","name":"pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award","modified":"2025-09-26 13:11:31","modified_gmt":"2025-09-26 13:11:31","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"10 juin 2022 \u00e0 17:13","date_local":"10 juin 2022","time_local":"17:13","slug":"pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award\/","featured_image":{"width":1140,"height":640,"file":"2022\/06\/Header-motorsport.jpg","filesize":326533,"sizes":{"medium":{"file":"Header-motorsport-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":18417},"large":{"file":"Header-motorsport-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":141879},"thumbnail":{"file":"Header-motorsport-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":8602},"medium_large":{"file":"Header-motorsport-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":90131},"trp-custom-language-flag":{"file":"Header-motorsport-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":428}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":38230,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/06\/Header-motorsport.jpg","title":"Header-motorsport","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA x BMW M Motorsport wins Licensing Excellence Award","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/38221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=38221"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/38221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/38230"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=38221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=38221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}