{"id":37460,"date":"2022-05-20T13:35:10","date_gmt":"2022-05-20T11:35:10","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=37460"},"modified":"2025-09-19T14:43:43","modified_gmt":"2025-09-19T14:43:43","slug":"puma-heroes-collection-features-otl-aichers-iconic-pictograms","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-heroes-collection-features-otl-aichers-iconic-pictograms\/","title":{"rendered":"LA COLLECTION PUMA HEROES MET \u00c0 L'HONNEUR LES PICTOGRAMMES EMBL\u00c9MATIQUES D'OTL AICHER"},"content":{"rendered":"\n
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\n Accueil<\/a>\/\n Sports<\/a>\/ LA COLLECTION PUMA HEROES MET \u00c0 L'HONNEUR LES PICTOGRAMMES EMBL\u00c9MATIQUES D'OTL AICHER\n <\/div>\n<\/div>\n
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Embl\u00e9matique et intemporel<\/h1>\n
LA COLLECTION PUMA HEROES MET \u00c0 L'HONNEUR LES PICTOGRAMMES EMBL\u00c9MATIQUES D'OTL AICHER<\/div>\n
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PUMA a lanc\u00e9 une collection exclusive pour marquer le 100e anniversaire du graphiste allemand Otl Aicher et le 50e anniversaire de ses pictogrammes sportifs cr\u00e9\u00e9s pour les Jeux Olympiques de 1972 \u00e0 Munich. La collection de 13 pi\u00e8ces a \u00e9t\u00e9 pr\u00e9sent\u00e9e cette semaine lors d'un \u00e9v\u00e9nement organis\u00e9 dans la boutique PUMA de Munich.<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Otto \u201c Otl \u201d Aicher \u00e9tait un graphiste et typographe allemand qui a ouvert la voie \u00e0 une communication claire sans mots gr\u00e2ce \u00e0 ses pictogrammes simples. Ses cr\u00e9ations visaient \u00e0 cr\u00e9er un langage visuel universel, international et intemporel. Il a \u00e9tabli des r\u00e9f\u00e9rences en mati\u00e8re de signalisation directionnelle, de publicit\u00e9, d'\u00e9v\u00e9nements sportifs, de sites web et de m\u00e9dias. \u00c0 l'occasion du 100e anniversaire d'Otl Aicher et du 50e anniversaire de ses cr\u00e9ations pour les Jeux olympiques de Munich en 1972, PUMA pr\u00e9sente la collection PUMA HEROES en collaboration avec Stiehl\/Over\/Gehrmann, l'agence responsable de la licence mondiale et du d\u00e9veloppement des pictogrammes d'Otl Aicher. La collection se compose de t-shirts, shorts et sweats \u00e0 capuche color\u00e9s et en noir et blanc, qui mettent en sc\u00e8ne ses pictogrammes sportifs embl\u00e9matiques de diff\u00e9rentes mani\u00e8res.\n\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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\u201c Les pictogrammes d'Otl Aicher sont embl\u00e9matiques et intemporels, et le message v\u00e9hicul\u00e9 par ses cr\u00e9ations parle un langage universel. L'histoire de PUMA dans le domaine du sport et du design s'accorde parfaitement avec cette collaboration, ce qui nous permet d'offrir une exp\u00e9rience unique \u00e0 nos clients. Nous sommes tr\u00e8s fiers de cette collection ! \u201d<\/p>\nHeiko Desens, directeur artistique chez PUMA<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Les athl\u00e8tes PUMA Gesa Felicitas Krause et Marie-Laurence Jungfleisch figuraient parmi les nombreux invit\u00e9s qui ont assist\u00e9 \u00e0 l'\u00e9v\u00e9nement de lancement dans la boutique PUMA de Munich.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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\u201c Chez PUMA, nous avons rencontr\u00e9 des gens \u00e0 qui nous n'avons pas eu besoin d'expliquer grand-chose. C'\u00e9taient de vrais fans qui ont tout de suite compris. Dans la collection PUMA HEROES, les pictogrammes s'imposent d'une mani\u00e8re totalement nouvelle. Le classique rencontre le cool. On pourrait aussi dire : la jeunesse du monde entier se retrouve chez PUMA. \u201d<\/p>\nKai Gehrmann, partenaire exclusif pour l'octroi de licences mondiales et le d\u00e9veloppement des pictogrammes d'Otl Aicher<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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La collection PUMA HEROES est d\u00e9sormais disponible en ligne sur puma.com et dans les boutiques PUMA de Munich, Herzogenaurach et Berlin.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n
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LES H\u00c9ROS PUMA<\/h2>\n <\/div>\n<\/div>\n\n\n
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Otto \" Otl \" Aicher est n\u00e9 le 13 mai 1922 \u00e0 Ulm, en Allemagne. Il \u00e9tait l'un des graphistes et typographes allemands les plus influents de son \u00e9poque. Il a cofond\u00e9 l'\u00c9cole de design d'Ulm et est surtout connu pour avoir dirig\u00e9 l'\u00e9quipe de conception des Jeux olympiques de Munich en 1972. Sa cr\u00e9ation simple mais embl\u00e9matique du syst\u00e8me de pictogrammes largement utilis\u00e9 a encore aujourd'hui une influence consid\u00e9rable sur le graphisme et la communication. <\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

PUMA a lanc\u00e9 une collection exclusive pour marquer le 100e anniversaire du graphiste allemand Otl Aicher et le 50e anniversaire de ses pictogrammes sportifs cr\u00e9\u00e9s pour les Jeux Olympiques de 1972 \u00e0 Munich. La collection de 13 pi\u00e8ces a \u00e9t\u00e9 pr\u00e9sent\u00e9e cette semaine lors d'un \u00e9v\u00e9nement organis\u00e9 dans la boutique PUMA de Munich.<\/p>","protected":false},"author":4,"featured_media":37604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":7882,"meta-headline":"","footnotes":""},"categories":[18,3],"class_list":["post-37460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","category-sportstyle"],"fullData":{"ID":37460,"post_author":"4","post_date":"2022-05-20 13:35:10","post_date_gmt":"2022-05-20 11:35:10","post_content":"","post_title":"PUMA HEROES COLLECTION FEATURES OTL AICHER'S ICONIC PICTOGRAMS","post_excerpt":"PUMA has\u00a0launched an exclusive collection to mark the 100th birthday of German graphic designer Otl Aicher and the 50th anniversary of his sport-pictograms for the Olympic Games 1972 in Munich. The 13-piece collection was presented at an event at the PUMA store in Munich this week.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-heroes-collection-features-otl-aichers-iconic-pictograms","to_ping":"","pinged":"","post_modified":"2025-09-19 14:43:43","post_modified_gmt":"2025-09-19 14:43:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=37460","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18,3],"tags_input":[],"id":37460,"author":"4","date":"2022-05-20 13:35:10","date_gmt":"2022-05-20 11:35:10","content":"","title":"PUMA HEROES COLLECTION FEATURES OTL AICHER'S ICONIC PICTOGRAMS","excerpt":"PUMA a lanc\u00e9 une collection exclusive pour marquer le 100e anniversaire du graphiste allemand Otl Aicher et le 50e anniversaire de ses pictogrammes sportifs cr\u00e9\u00e9s pour les Jeux Olympiques de 1972 \u00e0 Munich. La collection de 13 pi\u00e8ces a \u00e9t\u00e9 pr\u00e9sent\u00e9e cette semaine lors d'un \u00e9v\u00e9nement organis\u00e9 dans la boutique PUMA de Munich.","status":"publish","password":"","name":"puma-heroes-collection-features-otl-aichers-iconic-pictograms","modified":"2025-09-19 14:43:43","modified_gmt":"2025-09-19 14:43:43","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18,3],"datetime_local":"20 mai 2022 \u00e0 11:35","date_local":"20 mai 2022","time_local":"11:35","slug":"puma-heroes-collection-features-otl-aichers-iconic-pictograms","url":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-heroes-collection-features-otl-aichers-iconic-pictograms\/","featured_image":{"width":1140,"height":640,"file":"2022\/05\/Heroes_Header.jpg","filesize":339581,"sizes":{"medium":{"file":"Heroes_Header-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":6900},"large":{"file":"Heroes_Header-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":45409},"thumbnail":{"file":"Heroes_Header-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5331},"medium_large":{"file":"Heroes_Header-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":28129},"trp-custom-language-flag":{"file":"Heroes_Header-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":1206}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":37604,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/05\/Heroes_Header.jpg","title":"Heroes_Header","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA HEROES COLLECTION FEATURES OTL AICHER\u2019S ICONIC PICTOGRAMS","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"},{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/37460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=37460"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/37460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/37604"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=37460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=37460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}