{"id":36664,"date":"2022-04-29T10:34:18","date_gmt":"2022-04-29T08:34:18","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=36664"},"modified":"2025-09-19T14:44:17","modified_gmt":"2025-09-19T14:44:17","slug":"puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/","title":{"rendered":"PUMA LAUNCHES &#8220;FOR ALL TIME&#8221; A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sportstyle\/\">Sportstyle<\/a>\/ PUMA LANCE \u201c FOR ALL TIME \u201d, UNE PLATEFORME MONDIALE D\u00c9DI\u00c9E AUX CLASSIQUES ET METTANT \u00c0 L'HONNEUR DES IC\u00d4NES DE LA CULTURE\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-For-all-time.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >POUR TOUJOURS<\/h1>\n        <div class=\"articleintro\" >UNE PLATEFORME MONDIALE DE CLASSIQUES <\/div>\n        <div class=\"date\">29 avril 2022 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA LAUNCHES \\&quot;FOR ALL TIME\\&quot; A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE&quot;, \"text\": &quot;FOR ALL TIME! This year we will be highlighting PUMA\\u2019s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic? Our \\u2018FOR ALL TIME\\u2019 campaign will communicate PUMA\\u2019s classic sneakers such as The Suede, and other products by telling inspiring stories of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">POUR TOUTE L'HEURE ! Cette ann\u00e9e, nous mettrons en lumi\u00e8re l'h\u00e9ritage de PUMA en tant que marque de baskets classiques en posant la question essentielle \u00e0 un groupe s\u00e9lectionn\u00e9 de leaders culturels embl\u00e9matiques : Qu'est-ce qu'un classique ? Notre campagne \u2018 FOR ALL TIME \u2019 fera conna\u00eetre les baskets classiques de PUMA, telles que la Suede, et d'autres produits en racontant les histoires inspirantes d'influenceurs culturels embl\u00e9matiques qui ont fa\u00e7onn\u00e9 le jeu des baskets au cours des 50 derni\u00e8res ann\u00e9es.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"Lecteur vid\u00e9o YouTube\" src=\"https:\/\/www.youtube.com\/embed\/NFE_vzpE4pU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Nous collaborons avec JAY-Z, directeur artistique de Basketball and Classics, et Emory Jones, de Roc Nation, en tant que producteurs ex\u00e9cutifs de \u201c<strong>Le Collectif,<\/strong>\u201d une \u00e9quipe de cr\u00e9atifs, d'influenceurs et de conteurs qui ont eu une influence intemporelle dans leurs domaines respectifs. Chaque membre du Collectif sera <strong>mettre en avant diff\u00e9rentes silhouettes classiques de baskets PUMA \u00e0 travers des interviews, du contenu cr\u00e9atif et des designs de produits<\/strong> qui contribuent \u00e0 d\u00e9finir \u00e0 la fois ce que signifie \u00eatre un classique et ce que signifie avoir une influence intemporelle. \u00a0<br\/>\n<br\/>En tant qu'\u00e9l\u00e9ment cl\u00e9 du projet, chaque membre du Collectif devra <strong>s\u00e9lectionner \u00e0 la main un membre prometteur de la prochaine g\u00e9n\u00e9ration d'influenceurs qui deviendront bient\u00f4t des classiques<\/strong> dans leurs domaines respectifs et soutenons leur travail et leur d\u00e9veloppement par le biais d'une aide financi\u00e8re, d'un mentorat et d'un soutien promotionnel. Nous mettrons en avant ces nouveaux membres du Collectif, en braquant les projecteurs sur ceux qui pourraient bien devenir les \u201c classiques \u201d de demain.\u00a0<br\/>\n<br\/>Au cours des 8 prochains mois, The Collective va <strong>partager leurs exp\u00e9riences personnelles en mati\u00e8re de croissance et de d\u00e9veloppement<\/strong>, tout en partageant l'histoire du membre du collectif qu'ils ont personnellement s\u00e9lectionn\u00e9. Chaque mois, nous verrons la publication de nouveaux contenus via la publicit\u00e9, le contenu web et les r\u00e9seaux sociaux.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">L'ann\u00e9e prochaine, nous f\u00eaterons notre 75e anniversaire !<\/span>\n<br\/>\nPUMA a 75 ans d'histoire riche ; 75 ans \u00e0 nouer des relations avec certains des noms les plus influents dans les domaines du sport, de la musique, de la mode et de l'entrepreneuriat. June Ambrose a fusionn\u00e9 le hip-hop avec l'univers de la mode de luxe, cr\u00e9ant ainsi un mod\u00e8le pour le style des ann\u00e9es 90 et 2000, Hype Williams a transform\u00e9 le hip-hop en art gr\u00e2ce \u00e0 ses clips vid\u00e9o r\u00e9volutionnaires, Emory Jones est un visionnaire en mati\u00e8re d'affaires et de strat\u00e9gie de marque, Lenny Santiago a red\u00e9fini le portrait en mouvement, Rhuigi a remis en question les traditions du streetwear am\u00e9ricain, Dapper Dan a d\u00e9fini la logomanie avant m\u00eame qu'elle ne porte ce nom, et Mike Camargo a permis \u00e0 la communaut\u00e9 d'atteindre le grand public. Le collectif b\u00e9n\u00e9ficie de plus de 30 ans d'influence culturelle qui a \u00e9largi l'acc\u00e8s aux g\u00e9n\u00e9rations futures.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><em>Restez \u00e0 l'\u00e9coute pour en savoir plus !<\/em><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>D\u00e9couvrez \u201c The Collective \u201d<\/h2>\n<p><span data-contrast=\"auto\">La liste des participants comprend : Emory Jones de Roc Nation, June Ambrose, designer prim\u00e9e et directrice artistique chez PUMA, Dapper Dan, innovateur dans le domaine de la mode \u00e0 Harlem, Hype Williams, r\u00e9alisateur et vid\u00e9aste d\u00e9cor\u00e9, Walt Clyde Frazier, membre du Hall of Fame de la NBA et ambassadeur PUMA, Rhuigi Villase\u00f1or, designer chez RHUDE, Mike Camargo, consultant cr\u00e9atif et fondateur d'Upscale Vandal, Mike Camargo, et le l\u00e9gendaire photographe Lenny Santiago, qui occupe le poste de directeur visuel de la photographie pour la campagne.\u00a0<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559740\":288}\">\u00a0<\/span><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>POUR TOUJOURS<\/h2>\n<p>Vous trouverez toutes les informations concernant la plateforme FOR ALL TIME <a href=\"https:\/\/about.puma.com\/en\/this-is-puma\/brand-campaigns\/for-all-time\"><span class=\"text-style-2\">ici<\/span><\/a>.<\/p>\n<p><span data-contrast=\"auto\">Il h\u00e9bergera du contenu et des conversations avec <em>Le collectif<\/em> aux c\u00f4t\u00e9s des vid\u00e9os de campagne YouTube avec les membres <a href=\"https:\/\/youtu.be\/NFE_vzpE4pU\"><span class=\"text-style-2\">ici<\/span><\/a>.<\/span><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/sidebar-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>POUR TOUTE L'HEURE ! Cette ann\u00e9e, nous mettrons en lumi\u00e8re l'h\u00e9ritage de PUMA en tant que marque de baskets classiques en posant la question essentielle \u00e0 un groupe s\u00e9lectionn\u00e9 de leaders culturels embl\u00e9matiques : Qu'est-ce qu'un classique ? Notre campagne \u2018 FOR ALL TIME \u2019 fera conna\u00eetre les baskets classiques de PUMA, telles que la Suede, et d'autres produits en racontant les histoires inspirantes d'influenceurs culturels embl\u00e9matiques qui ont fa\u00e7onn\u00e9 le jeu des baskets au cours des 50 derni\u00e8res ann\u00e9es.<\/p>","protected":false},"author":4,"featured_media":36665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1145,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-36664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":36664,"post_author":"4","post_date":"2022-04-29 10:34:18","post_date_gmt":"2022-04-29 08:34:18","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2022\/04\/Header-For-all-time.jpg\",\"filesize\":574642,\"sizes\":{\"medium\":{\"file\":\"Header-For-all-time-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":13452},\"large\":{\"file\":\"Header-For-all-time-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":118499},\"thumbnail\":{\"file\":\"Header-For-all-time-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7731},\"medium_large\":{\"file\":\"Header-For-all-time-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":71743},\"trp-custom-language-flag\":{\"file\":\"Header-For-all-time-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":443}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":36665,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-For-all-time.jpg\",\"title\":\"Header-For-all-time\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"FOR ALL TIME\",\"content\":\"A GLOBAL CLASSICS PLATFORM \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFOR ALL TIME! This year we will be highlighting PUMA\u2019s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic? Our \u2018FOR ALL TIME\u2019 campaign will communicate PUMA\u2019s classic sneakers such as The Suede, and other products by telling inspiring stories of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/NFE_vzpE4pU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;We partner with Basketball and Classics Creative Director, JAY-Z and Roc Nation\u2019s Emory Jones, as the executive producers of \u201c\\u0026lt;strong\\u0026gt;The Collective,\\u0026lt;\/strong\\u0026gt;\u201d a team of creatives, influencers, and storytellers who have had a timeless influence in each of their respective fields. Each member of The Collective will \\u0026lt;strong\\u0026gt;highlight various Classic PUMA sneaker silhouettes with interviews, creative content, and product designs\\u0026lt;\/strong\\u0026gt; that help define both what it means to be a Classic, and what it means to have timeless influence. \u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As a key element of the project, each member of The Collective will \\u0026lt;strong\\u0026gt;hand select a rising member of the next generation of soon-to-be classic influencers\\u0026lt;\/strong\\u0026gt; within their fields and support their work and development with a financial grant as well as mentorship and promotional support. We will highlight these new members of the Collective, shining a light on those who very well may become the \u201cclassics\u201d of tomorrow.\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Over the next 8 months, The Collective will \\u0026lt;strong\\u0026gt;share their personal stories of growth and development\\u0026lt;\/strong\\u0026gt;, while also sharing the story of their personally selected Collective member. Each month we will see the release of new content via advertising, web content, and social media.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eNext year we will celebrate our 75th anniversary!\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\nPUMA has 75 years of rich history; 75 years of building relationships with some of the most impactful names across sport, music, fashion and entrepreneurship. June Ambrose merged hip hop into the luxury fashion space creating a blueprint for 90s and 00s style, Hype Williams transformed hip hop into art with his groundbreaking music videos, Emory Jones is a business and branding visionary, Lenny Santiago redefined on-the-move portraiture, Rhuigi challenged the traditions of American streetwear, Dapper Dan defined logomania before it had a name, and Mike Camargo brings community to the masses \u2013 the collective boasts 30+ years of cultural influence that has expanded that access of generations to come.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Stay tuned for more!\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eMeet \\u0022The Collective\\u0022\\u003c\/h2\\u003e\\n\\u003cp\\u003e\\u003cspan data-contrast=\\u0022auto\\u0022\\u003eThe Collective line up consists of: Roc Nation\u2019s Emory Jones, award-winning Designer and PUMA Creative Director June Ambrose, Harlem fashion innovator Dapper Dan, decorated Director and videographer Hype Williams, NBA Hall of Famer and PUMA Ambassador Walt Clyde Frazier, RHUDE Designer Rhuigi Villase\u00f1or, Creative Consultant and Founder of Upscale Vandal, Mike Camargo, and Legendary Photographer Lenny Santiago who stands as the Visual Director of Still Photography for the campaign.\u00a0\\u003c\/span\\u003e\\u003cspan data-ccp-props=\\u0022{\\u0026quot;201341983\\u0026quot;:0,\\u0026quot;335551550\\u0026quot;:6,\\u0026quot;335551620\\u0026quot;:6,\\u0026quot;335559740\\u0026quot;:288}\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eFOR ALL TIME\\u003c\/h2\\u003e\\n\\u003cp\\u003eYou can find all information about the FOR ALL TIME platform \\u003ca href=\\u0022https:\/\/about.puma.com\/en\/this-is-puma\/brand-campaigns\/for-all-time\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan data-contrast=\\u0022auto\\u0022\\u003eIt will house content and conversations with \\u003cem\\u003eThe Collective\\u003c\/em\\u003e alongside the YouTube with members campaign videos \\u003ca href=\\u0022https:\/\/youtu.be\/NFE_vzpE4pU\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single 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\/-->","post_title":"PUMA LAUNCHES \"FOR ALL TIME\" A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE","post_excerpt":"FOR ALL TIME! This year we will be highlighting PUMA\u2019s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic? Our \u2018FOR ALL TIME\u2019 campaign will communicate PUMA\u2019s classic sneakers such as The Suede, and other products by telling inspiring stories of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture","to_ping":"","pinged":"","post_modified":"2025-09-19 14:44:17","post_modified_gmt":"2025-09-19 14:44:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=36664","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":36664,"author":"4","date":"2022-04-29 10:34:18","date_gmt":"2022-04-29 08:34:18","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2022\/04\/Header-For-all-time.jpg\",\"filesize\":574642,\"sizes\":{\"medium\":{\"file\":\"Header-For-all-time-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":13452},\"large\":{\"file\":\"Header-For-all-time-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":118499},\"thumbnail\":{\"file\":\"Header-For-all-time-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7731},\"medium_large\":{\"file\":\"Header-For-all-time-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":71743},\"trp-custom-language-flag\":{\"file\":\"Header-For-all-time-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":443}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":36665,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-For-all-time.jpg\",\"title\":\"Header-For-all-time\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"FOR ALL TIME\",\"content\":\"A GLOBAL CLASSICS PLATFORM \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFOR ALL TIME! This year we will be highlighting PUMA\u2019s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic? Our \u2018FOR ALL TIME\u2019 campaign will communicate PUMA\u2019s classic sneakers such as The Suede, and other products by telling inspiring stories of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/NFE_vzpE4pU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;We partner with Basketball and Classics Creative Director, JAY-Z and Roc Nation\u2019s Emory Jones, as the executive producers of \u201c\\u0026lt;strong\\u0026gt;The Collective,\\u0026lt;\/strong\\u0026gt;\u201d a team of creatives, influencers, and storytellers who have had a timeless influence in each of their respective fields. Each member of The Collective will \\u0026lt;strong\\u0026gt;highlight various Classic PUMA sneaker silhouettes with interviews, creative content, and product designs\\u0026lt;\/strong\\u0026gt; that help define both what it means to be a Classic, and what it means to have timeless influence. \u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As a key element of the project, each member of The Collective will \\u0026lt;strong\\u0026gt;hand select a rising member of the next generation of soon-to-be classic influencers\\u0026lt;\/strong\\u0026gt; within their fields and support their work and development with a financial grant as well as mentorship and promotional support. We will highlight these new members of the Collective, shining a light on those who very well may become the \u201cclassics\u201d of tomorrow.\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Over the next 8 months, The Collective will \\u0026lt;strong\\u0026gt;share their personal stories of growth and development\\u0026lt;\/strong\\u0026gt;, while also sharing the story of their personally selected Collective member. Each month we will see the release of new content via advertising, web content, and social media.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eNext year we will celebrate our 75th anniversary!\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\nPUMA has 75 years of rich history; 75 years of building relationships with some of the most impactful names across sport, music, fashion and entrepreneurship. June Ambrose merged hip hop into the luxury fashion space creating a blueprint for 90s and 00s style, Hype Williams transformed hip hop into art with his groundbreaking music videos, Emory Jones is a business and branding visionary, Lenny Santiago redefined on-the-move portraiture, Rhuigi challenged the traditions of American streetwear, Dapper Dan defined logomania before it had a name, and Mike Camargo brings community to the masses \u2013 the collective boasts 30+ years of cultural influence that has expanded that access of generations to come.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Stay tuned for more!\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eMeet \\u0022The Collective\\u0022\\u003c\/h2\\u003e\\n\\u003cp\\u003e\\u003cspan data-contrast=\\u0022auto\\u0022\\u003eThe Collective line up consists of: Roc Nation\u2019s Emory Jones, award-winning Designer and PUMA Creative Director June Ambrose, Harlem fashion innovator Dapper Dan, decorated Director and videographer Hype Williams, NBA Hall of Famer and PUMA Ambassador Walt Clyde Frazier, RHUDE Designer Rhuigi Villase\u00f1or, Creative Consultant and Founder of Upscale Vandal, Mike Camargo, and Legendary Photographer Lenny Santiago who stands as the Visual Director of Still Photography for the campaign.\u00a0\\u003c\/span\\u003e\\u003cspan data-ccp-props=\\u0022{\\u0026quot;201341983\\u0026quot;:0,\\u0026quot;335551550\\u0026quot;:6,\\u0026quot;335551620\\u0026quot;:6,\\u0026quot;335559740\\u0026quot;:288}\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eFOR ALL TIME\\u003c\/h2\\u003e\\n\\u003cp\\u003eYou can find all information about the FOR ALL TIME platform \\u003ca href=\\u0022https:\/\/about.puma.com\/en\/this-is-puma\/brand-campaigns\/for-all-time\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan data-contrast=\\u0022auto\\u0022\\u003eIt will house content and conversations with \\u003cem\\u003eThe Collective\\u003c\/em\\u003e alongside the YouTube with members campaign videos \\u003ca href=\\u0022https:\/\/youtu.be\/NFE_vzpE4pU\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single 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\/-->","title":"PUMA LAUNCHES \"FOR ALL TIME\" A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE","excerpt":"POUR TOUTE L'HEURE ! Cette ann\u00e9e, nous mettrons en lumi\u00e8re l'h\u00e9ritage de PUMA en tant que marque de baskets classiques en posant la question essentielle \u00e0 un groupe s\u00e9lectionn\u00e9 de leaders culturels embl\u00e9matiques : Qu'est-ce qu'un classique ? Notre campagne \u2018 FOR ALL TIME \u2019 fera conna\u00eetre les baskets classiques de PUMA, telles que la Suede, et d'autres produits en racontant les histoires inspirantes d'influenceurs culturels embl\u00e9matiques qui ont fa\u00e7onn\u00e9 le jeu des baskets au cours des 50 derni\u00e8res ann\u00e9es.","status":"publish","password":"","name":"puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture","modified":"2025-09-19 14:44:17","modified_gmt":"2025-09-19 14:44:17","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"29 avril 2022 \u00e0 08:34","date_local":"29 avril 2022","time_local":"08:34","slug":"puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture","url":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/","featured_image":{"width":1140,"height":640,"file":"2022\/04\/Header-For-all-time.jpg","filesize":574642,"sizes":{"medium":{"file":"Header-For-all-time-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":13452},"large":{"file":"Header-For-all-time-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":118499},"thumbnail":{"file":"Header-For-all-time-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7731},"medium_large":{"file":"Header-For-all-time-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":71743},"trp-custom-language-flag":{"file":"Header-For-all-time-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":443}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":36665,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-For-all-time.jpg","title":"Header-For-all-time","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA LAUNCHES \u201cFOR ALL TIME\u201d A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/36664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=36664"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/36664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/36665"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=36664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=36664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}