{"id":35694,"date":"2022-04-26T09:31:51","date_gmt":"2022-04-26T07:31:51","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=35694"},"modified":"2026-03-24T13:30:44","modified_gmt":"2026-03-24T12:30:44","slug":"from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/","title":{"rendered":"From the PUMA Archive: Celebrating International Record Store Day and 30 years of the PUMA DISC SYSTEM"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/our-legacy\/\">Notre h\u00e9ritage<\/a>\/\n        Extrait des archives PUMA : C\u00e9l\u00e9bration de l'International Record Store Day et des 30 ans du PUMA DISC SYSTEM\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-DISC.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"\">Notre h\u00e9ritage<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Rallumons-le !<\/h1>\n        <div class=\"articleintro\" >C\u00e9l\u00e9bration de l'International Record Store Day et des 30 ans du PUMA Disc SYSTEM <\/div>\n        <div class=\"date\">26 avril 2022 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;From the PUMA Archive: Celebrating International Record Store Day and 30 years of the PUMA DISC SYSTEM&quot;, \"text\": &quot;Learn more about the PUMA DISC SYSTEM from 1992 and the the former \\u2018TURN IT ON\\u2019 campaign.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Samedi dernier, c'\u00e9tait la Journ\u00e9e internationale du magasin de disques !  Il n'y a certainement pas de meilleur jour pour c\u00e9l\u00e9brer \u00e9galement le 30e anniversaire de la sortie du PUMA DISC SYSTEM. Nous nous sommes entretenus avec Helmut Fischer, fondateur des archives PUMA et connu sous le nom de Mr. PUMA, au sujet de l'ancienne campagne \u2018 TURN IT ON \u2019 et avons d\u00e9couvert de v\u00e9ritables tr\u00e9sors des archives PUMA. Mais attention, il s'agit d'un peu de musique !<\/span><br><br>Le saviez-vous ? Le PUMA DISC SYSTEM est arriv\u00e9 sur le march\u00e9 en 1992 avec sa technologie innovante, apr\u00e8s avoir \u00e9t\u00e9 d\u00e9velopp\u00e9 et test\u00e9 en 1991. Pour le lancement sur le march\u00e9 allemand, la campagne \u2018TURN IT ON\u2019 a \u00e9t\u00e9 cr\u00e9\u00e9e. Il s'agissait d'une chanson sur un disque de vinyle flexible de 7 pouces. Ce disque sp\u00e9cial a \u00e9t\u00e9 num\u00e9ris\u00e9 et ramen\u00e9 \u00e0 la vie apr\u00e8s 30 ans.<br>\u00a0<br><br><span class=\"textStyle_intro\">\u00c9COUTEZ \u2018TURN IT ON\u2019 !<\/span><br><br><iframe loading=\"lazy\" title=\"Lecteur vid\u00e9o YouTube\" src=\"https:\/\/youtube.com\/embed\/J5N7OguJLOQ\" width=\"600\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br><br><br><strong>Helmut, comment est n\u00e9 le slogan de la campagne \u201cTurn it on\u201d ?<\/strong><br><br>Helmut Fischer : Le slogan s'inspire du disque dans la chaussure. Toutes les autres mesures publicitaires en d\u00e9coulent. Tout devait tourner !<br><br><br><strong>Quelle est l'histoire du disque vinyle ?<\/strong><br><br>Helmut Fischer : Comme tout devait tourner, l'id\u00e9e du disque vinyle est apparue. En plus de l'emballage du produit, le d\u00e9taillant a \u00e9galement re\u00e7u un emballage promotionnel, qui comprenait le disque vinyle.<br><br><br><strong>Pouvez-vous nous parler de la chanson qui figure sur l'album ?<\/strong><br><br>Helmut Fischer : Une agence cr\u00e9ative de Stuttgart a compos\u00e9 la chanson en exclusivit\u00e9 et l'a enregistr\u00e9e avec un groupe dans un studio d'enregistrement. Elle peut \u00eatre jou\u00e9e et \u00e9cout\u00e9e dans nos archives PUMA.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Unbenannt-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Unbenannt-3.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0  ; background-image: url(''); background-size: cover;background-position: 0% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumns spacing\">\n    <div class=\"col articleText\">\n        <div ><p>N\u00e9e d'un syst\u00e8me de fermeture de chaussures de ski, la DISC est arriv\u00e9e chez PUMA dans les ann\u00e9es 90 et a \u00e9t\u00e9 lanc\u00e9e comme une chaussure de style de vie pour aider les enfants (et les mamans) \u00e0 \u00e9viter les lacets ennuyeux.<\/p><\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><p>La PUMA DISC a \u00e9t\u00e9 la premi\u00e8re chaussure de sport sans lacets au monde, dot\u00e9e d'un syst\u00e8me de fils internes qui resserrent la tige pour un ajustement parfait.<\/p><\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Unbenannt-.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Unbenannt-2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0  ; background-image: url(''); background-size: cover;background-position: 0% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumns spacing\">\n    <div class=\"col articleText\">\n        <div ><p>La technologie pionni\u00e8re de PUMA a \u00e9t\u00e9 pr\u00e9sent\u00e9e dans plusieurs brochures destin\u00e9es aux d\u00e9taillants.<\/p><\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><p>Con\u00e7u \u00e0 l'origine pour une gamme de chaussures de course en 1991, ce n'est qu'un an plus tard que le DISC a fait son entr\u00e9e sur la sc\u00e8ne mondiale de l'athl\u00e9tisme lors des Jeux olympiques de Barcelone.<\/p><\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprevaac1e59f-843f-4c1a-b75a-ef227a8b60d7\"><\/div>\n\t\t\t<\/div>\n\t<div id=\"swipe_aac1e59f-843f-4c1a-b75a-ef227a8b60d7\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"aac1e59f-843f-4c1a-b75a-ef227a8b60d7\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.73545966228893 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/1991.DISC-.-D.png);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.70377019748654 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/1991.DISC-.-D2.png);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.71153846153846 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/1992-1993_Turn-on-to-Revolution_Disc-System_eng.png);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t<div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenextaac1e59f-843f-4c1a-b75a-ef227a8b60d7\"><\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >une partie du mat\u00e9riel de marketing de la campagne Disc <\/h2>\n    <\/div>\n<\/div>\n\n\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprevd4ae81f8-41a2-4076-b48d-407d0f9e4e4e\"><\/div>\n\t\t\t<\/div>\n\t<div id=\"swipe_d4ae81f8-41a2-4076-b48d-407d0f9e4e4e\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"d4ae81f8-41a2-4076-b48d-407d0f9e4e4e\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/1Gallery.png);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.78125 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Header-Disc.jpg);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t<div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenextd4ae81f8-41a2-4076-b48d-407d0f9e4e4e\"><\/div>\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En savoir plus sur le PUMA DISC SYSTEM de 1992 et sur l'ancienne campagne \u2018TURN IT ON\u2019.<\/p>","protected":false},"author":15,"featured_media":36543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":17232,"meta-headline":"Let&#039;s &#039;TURN IT ON&#039; again!","footnotes":""},"categories":[1091],"class_list":["post-35694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-legacy"],"fullData":{"ID":35694,"post_author":"15","post_date":"2022-04-26 09:31:51","post_date_gmt":"2022-04-26 07:31:51","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":36543,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-DISC.jpg\"},\"headline\":\"Let\\u0026#039;s \\u0026#039;TURN IT ON\\u0026#039; again!\",\"content\":\"Celebrating International Record Store Day and 30 years of the PUMA Disc SYSTEM \",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Last Saturday was International Record Store Day!\\u0026nbsp; There\\u0026rsquo;s certainly no better day to also celebrate the 30th anniversary of the PUMA DISC SYSTEM release. We talked to Helmut Fischer, founder of the PUMA Archive and known as Mr. PUMA, about the former \\u0026lsquo;TURN IT ON\\u0026rsquo; campaign and found some real PUMA Archive treasures. But watch out \\u0026ndash; it involves some great tunes!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Did you know? The PUMA DISC SYSTEM hit the market in 1992 with it\\u0026rsquo;s innovative technology after being developed and tested during 1991. For the launch on the German marked, the campaign \\u0026lsquo;TURN IT ON\\u0026rsquo; has been created. It involved a song on a 7\\u0026rdquo; flexi vinyl disc. This special record has now been digitalized and brought back to life after 30 years.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;LISTEN TO \\u0026lsquo;TURN IT ON\\u0026rsquo; !\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/youtube.com\/embed\/J5N7OguJLOQ\\u0026quot; width=\\u0026quot;600\\u0026quot; height=\\u0026quot;400\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut, how did the campaign slogan \\u0026ldquo;Turn it on\\u0026rdquo; come about?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: The slogan is inspired by the disc in the shoe. All further advertising measures were derived from it. Everything had to spin!\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;What is the story of the vinyl record?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: Since everything had to rotate, the idea of the vinyl record came up. In addition to the product package, the retailer also received a promotion package, which included the vinyl record.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you tell us anything about the song on the record?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: A creative agency from Stuttgart composed the song exclusively and recorded it with a band in a recording studio. It can be played and listened to in our PUMA Archive.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":35744},{\"id\":35746},{\"id\":\"placeholder\"}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;p\\u0026gt;Born as a ski boot locking system, the DISC made it to PUMA in the 90s and was launched as a lifestyle shoe to help kids (and mummys) to avoid annoying tying.\\u0026lt;\/p\\u0026gt;\",\"contentRight\":\"\\u0026lt;p\\u0026gt;The PUMA DISC was the world\\u0026rsquo;s first laceless sports shoe with a system of internal wires that tighten the upper for a perfect fit.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"spacing\":true,\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":35749},{\"id\":35745},{\"id\":\"placeholder\"}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;p\\u0026gt;PUMA\\u0026acute;s pioneering technology was presented in several retail brochures.\\u0026lt;\/p\\u0026gt;\",\"contentRight\":\"\\u0026lt;p\\u0026gt;Originally designed for a range of running shoes in 1991, it wasn\\u0026rsquo;t until one year later that the DISC entered the world stage of Athletics at the Olympics in Barcelona.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"spacing\":true,\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":35731},{\"id\":35735},{\"id\":35737}],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"some of the marketing material of the Disc campaign \",\"className\":\"\",\"width\":\"Wide\",\"h2\":\"\",\"spacing\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":36376},{\"id\":35725}],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"From the PUMA Archive: Celebrating International Record Store Day and 30 years of the PUMA DISC SYSTEM","post_excerpt":"Learn more about the PUMA DISC SYSTEM from 1992 and the the former \u2018TURN IT ON\u2019 campaign.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system","to_ping":"","pinged":"","post_modified":"2026-03-24 13:30:44","post_modified_gmt":"2026-03-24 12:30:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=35694","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[1091],"tags_input":[],"id":35694,"author":"15","date":"2022-04-26 09:31:51","date_gmt":"2022-04-26 07:31:51","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":36543,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-DISC.jpg\"},\"headline\":\"Let\\u0026#039;s \\u0026#039;TURN IT ON\\u0026#039; again!\",\"content\":\"Celebrating International Record Store Day and 30 years of the PUMA Disc SYSTEM \",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Last Saturday was International Record Store Day!\\u0026nbsp; There\\u0026rsquo;s certainly no better day to also celebrate the 30th anniversary of the PUMA DISC SYSTEM release. We talked to Helmut Fischer, founder of the PUMA Archive and known as Mr. PUMA, about the former \\u0026lsquo;TURN IT ON\\u0026rsquo; campaign and found some real PUMA Archive treasures. But watch out \\u0026ndash; it involves some great tunes!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Did you know? The PUMA DISC SYSTEM hit the market in 1992 with it\\u0026rsquo;s innovative technology after being developed and tested during 1991. For the launch on the German marked, the campaign \\u0026lsquo;TURN IT ON\\u0026rsquo; has been created. It involved a song on a 7\\u0026rdquo; flexi vinyl disc. This special record has now been digitalized and brought back to life after 30 years.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;LISTEN TO \\u0026lsquo;TURN IT ON\\u0026rsquo; !\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/youtube.com\/embed\/J5N7OguJLOQ\\u0026quot; width=\\u0026quot;600\\u0026quot; height=\\u0026quot;400\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut, how did the campaign slogan \\u0026ldquo;Turn it on\\u0026rdquo; come about?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: The slogan is inspired by the disc in the shoe. All further advertising measures were derived from it. Everything had to spin!\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;What is the story of the vinyl record?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: Since everything had to rotate, the idea of the vinyl record came up. In addition to the product package, the retailer also received a promotion package, which included the vinyl record.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you tell us anything about the song on the record?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: A creative agency from Stuttgart composed the song exclusively and recorded it with a band in a recording studio. It can be played and listened to in our PUMA Archive.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":35744},{\"id\":35746},{\"id\":\"placeholder\"}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;p\\u0026gt;Born as a ski boot locking system, the DISC made it to PUMA in the 90s and was launched as a lifestyle shoe to help kids (and mummys) to avoid annoying tying.\\u0026lt;\/p\\u0026gt;\",\"contentRight\":\"\\u0026lt;p\\u0026gt;The PUMA DISC was the world\\u0026rsquo;s first laceless sports shoe with a system of internal wires that tighten the upper for a perfect fit.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"spacing\":true,\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":35749},{\"id\":35745},{\"id\":\"placeholder\"}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;p\\u0026gt;PUMA\\u0026acute;s pioneering technology was presented in several retail brochures.\\u0026lt;\/p\\u0026gt;\",\"contentRight\":\"\\u0026lt;p\\u0026gt;Originally designed for a range of running shoes in 1991, it wasn\\u0026rsquo;t until one year later that the DISC entered the world stage of Athletics at the Olympics in Barcelona.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"spacing\":true,\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":35731},{\"id\":35735},{\"id\":35737}],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"some of the marketing material of the Disc campaign \",\"className\":\"\",\"width\":\"Wide\",\"h2\":\"\",\"spacing\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":36376},{\"id\":35725}],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"From the PUMA Archive: Celebrating International Record Store Day and 30 years of the PUMA DISC SYSTEM","excerpt":"En savoir plus sur le PUMA DISC SYSTEM de 1992 et sur l'ancienne campagne \u2018TURN IT ON\u2019.","status":"publish","password":"","name":"from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system","modified":"2026-03-24 13:30:44","modified_gmt":"2026-03-24 12:30:44","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[1091],"datetime_local":"26 avril 2022 \u00e0 07:31","date_local":"26 avril 2022","time_local":"07:31","slug":"from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system","url":"https:\/\/www.puma-catchup.com\/fr\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/","featured_image":{"width":1140,"height":640,"file":"2022\/04\/Header-DISC.jpg","filesize":501269,"sizes":{"medium":{"file":"Header-DISC-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":17808},"large":{"file":"Header-DISC-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":124374},"thumbnail":{"file":"Header-DISC-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":9613},"medium_large":{"file":"Header-DISC-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":78608},"trp-custom-language-flag":{"file":"Header-DISC-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":527}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":36543,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-DISC.jpg","title":"Header-DISC","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Let's 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