{"id":32557,"date":"2021-12-07T07:50:50","date_gmt":"2021-12-07T06:50:50","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=32557"},"modified":"2025-09-19T14:46:48","modified_gmt":"2025-09-19T14:46:48","slug":"the-story-behind-the-new-puma-x-dua-lipa-logo-flutur","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/","title":{"rendered":"L'histoire derri\u00e8re le nouveau logo PUMA X Dua Lipa \u2018 Flutur \u2019"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sportstyle\/\">Sportstyle<\/a>L'histoire du nouveau logo \u2018 Flutur \u2019 de PUMA X Dua Lipa\u2019\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >L'HISTOIRE DU LOGO DE DUA LIPA<\/h1>\n        <div class=\"articleintro\" >Dua Lipa x PUMA Flutur<\/div>\n        <div class=\"date\">7 d\u00e9cembre 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;The Story behind the new PUMA X Dua Lipa logo &#x27;Flutur\\u2019&quot;, \"text\": &quot;\\n\\n\\n\\nThis week, the first Dua Lipa x PUMA Flutur capsule is about to launch. To get you even more excited, Dua &amp; PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don\\u2019t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative \\u2013 the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo.\\n\\n\\n\\n\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"Page 6\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<span class=\"textStyle_intro\">Cette semaine, la premi\u00e8re capsule Dua Lipa x PUMA Flutur est sur le point d'\u00eatre lanc\u00e9e. Pour vous rendre encore plus enthousiastes, Dua et PUMA ont cr\u00e9\u00e9 un filtre Instagram sp\u00e9cial. Elle l'a d\u00e9j\u00e0 utilis\u00e9 le week-end dernier et l'a partag\u00e9 avec ses fans. Ne manquez pas de l'essayer vous-m\u00eame ! Le filtre personnalis\u00e9 est li\u00e9 au conte de f\u00e9es psych\u00e9d\u00e9lique cr\u00e9atif - le nouveau logo de Dua. Symbole de son partenariat avec nous, il r\u00e9unit son nom et la bande PUMA qui se transforme en papillon iris\u00e9. En savoir plus sur la signification du logo.<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">FLUTUR\u2019 = PAPILLON<\/span>\n<br\/>\u00a0<br\/>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CXBczNYlrHe\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir ce message sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>A post shared by DUA LIPA (@dualipa)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<br\/>\u00a0<br\/>\n<br\/>Notre collaboration avec la superstar mondiale de la pop se caract\u00e9rise par un nouveau logo. Il r\u00e9unit <strong>Nom de Dua<\/strong> et le <strong>Bande de forme PUMA<\/strong> qui se transforme en <strong>papillon<\/strong>.<br\/>\n<br\/>Le logo iris\u00e9 sera la pi\u00e8ce ma\u00eetresse de la prochaine collection capsule. Le nom de la capsule est \u2018<strong>Flutur<\/strong>\u2019qui est le nom albanais du papillon. Le nom a \u00e9t\u00e9 choisi par Dua et rend hommage \u00e0 son h\u00e9ritage tout en c\u00e9l\u00e9brant les d\u00e9buts de PUMA.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"Page 4\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<span class=\"textStyle_intro\">FILTRE INSTAGRAM<\/span>\n<br\/>\u00a0<br\/>\n<\/div>\n<br\/>Essayez le <strong>DUA LIPA \/\/ FLUTUR by PUMA<\/strong> filtre vous-m\u00eame. Vous pouvez le trouver sur le profil Instagram de PUMA. <strong>@puma<\/strong> ou sur la cha\u00eene de Dua <strong>@dualipa<\/strong>.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><iframe loading=\"lazy\" title=\"Lecteur vid\u00e9o YouTube\" src=\"https:\/\/www.youtube.com\/embed\/ZuSOovQUbMo\" width=\"680\" height=\"445\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><em>La nouvelle capsule de PUMA et Dua Lipa arrive bient\u00f4t ! Restez \u00e0 l'\u00e9coute pour en savoir plus !<\/em><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>C'EST DUA LIPA<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/37i9dQZF1DX3fRquEp6m8D?utm_source=generator\" width=\"100%\" height=\"380\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-2.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary\">Sportstyle<\/a>\n\t\t\t        <h4>PREMI\u00c8RE CAMPAGNE SOLO DE DUA LIPA AVEC PUMA POUR LA SORTIE DE LA SNEAKER MAYZE<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Nous avons lanc\u00e9 notre premi\u00e8re campagne avec la pop star mondiale Dua Lipa, photographi\u00e9e par le photographe de mode Mario Sorrenti. Dua porte la derni\u00e8re basket, Mayze, con\u00e7ue par PUMA, avec un look audacieux et avant-gardiste \u00e0 l'esprit.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Dua-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-suede-mayu-dua-lipa-confirms-that-a-platform-never-goes-out-of-style\/\" \n\t\t\t\t\t\t\t\t\t    id=\"29287\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Suede-Mayu-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\">Sportstyle<\/a>\n\t\t\t\t\t\t\t        <h4>PUMA SUEDE MAYU : DUA LIPA CONFIRME QU'UNE PLATEFORME N'EST JAMAIS D\u00c9MOD\u00c9E<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Dua Lipa, superstar mondiale de la pop et ic\u00f4ne de la mode, porte la toute nouvelle PUMA Suede Mayu. Dua a jou\u00e9 avec son style dans la derni\u00e8re campagne photographi\u00e9e par Mario Sorrenti. On la voit associer le tout dernier coloris de la Suede Mayu \u00e0 une jupe noire, un crop top \u00e0 n\u0153uds et une camisole en cotte de mailles, montrant ainsi \u00e0 quel point cette chaussure peut \u00eatre polyvalente.\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-suede-mayu-dua-lipa-confirms-that-a-platform-never-goes-out-of-style\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cette semaine, la premi\u00e8re capsule Dua Lipa x PUMA Flutur est sur le point d'\u00eatre lanc\u00e9e. Pour vous rendre encore plus enthousiastes, Dua et PUMA ont cr\u00e9\u00e9 un filtre Instagram sp\u00e9cial. Elle l'a d\u00e9j\u00e0 utilis\u00e9 le week-end dernier et l'a partag\u00e9 avec ses fans. Ne manquez pas de l'essayer vous-m\u00eame ! Le filtre personnalis\u00e9 est li\u00e9 au conte de f\u00e9es psych\u00e9d\u00e9lique cr\u00e9atif - le nouveau logo de Dua. Symbole de son partenariat avec nous, il r\u00e9unit son nom et la bande PUMA qui se transforme en papillon iris\u00e9. En savoir plus sur la signification du logo.<\/p>","protected":false},"author":4,"featured_media":32678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":29992,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-32557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":32557,"post_author":"4","post_date":"2021-12-07 07:50:50","post_date_gmt":"2021-12-07 06:50:50","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/Header-New.jpg\",\"filesize\":121960,\"sizes\":{\"medium\":{\"file\":\"Header-New-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":5058},\"large\":{\"file\":\"Header-New-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":36418},\"thumbnail\":{\"file\":\"Header-New-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4087},\"medium_large\":{\"file\":\"Header-New-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":22743},\"trp-custom-language-flag\":{\"file\":\"Header-New-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":358}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32678,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg\",\"title\":\"Header-New\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"THE STORY BEHIND THE DUA LIPA LOGO\",\"content\":\"Dua Lipa x PUMA Flutur\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 6\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThis week, the first Dua Lipa x PUMA Flutur capsule is about to launch. 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border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: auto;\\u0022\\u003e\\n\\u003cdiv style=\\u0022width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by DUA LIPA (@dualipa)\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our collaboration with the global pop superstar features a new logo. 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The naming was chosen by Dua and pays homage to her heritage while also celebrating the beginning with PUMA.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/gallery-insert.jpg\",\"filesize\":158429,\"sizes\":{\"medium\":{\"file\":\"gallery-insert-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"large\":{\"file\":\"gallery-insert-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":47012},\"thumbnail\":{\"file\":\"gallery-insert-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4524},\"medium_large\":{\"file\":\"gallery-insert-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":29821},\"trp-custom-language-flag\":{\"file\":\"gallery-insert-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":378}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32682,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\",\"title\":\"gallery-insert\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/gallery-insert.jpg\",\"filesize\":158429,\"sizes\":{\"medium\":{\"file\":\"gallery-insert-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"large\":{\"file\":\"gallery-insert-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":47012},\"thumbnail\":{\"file\":\"gallery-insert-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4524},\"medium_large\":{\"file\":\"gallery-insert-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":29821},\"trp-custom-language-flag\":{\"file\":\"gallery-insert-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":378}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32682,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\",\"title\":\"gallery-insert\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 4\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eINSTAGRAM FILTER\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;Try out the \\u0026lt;strong\\u0026gt;DUA LIPA \/\/ FLUTUR by PUMA\\u0026lt;\/strong\\u0026gt; filter yourself. You can find it on PUMA\u00b4s instagram profile \\u0026lt;strong\\u0026gt;@puma\\u0026lt;\/strong\\u0026gt; or on Dua\u00b4s channel \\u0026lt;strong\\u0026gt;@dualipa\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/ZuSOovQUbMo\\u0022 width=\\u0022680\\u0022 height=\\u0022445\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;The new capsule by PUMA and Dua Lipa is coming soon! 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To get you even more excited, Dua & PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don\u2019t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative \u2013 the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo.\n\n\n\n\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-story-behind-the-new-puma-x-dua-lipa-logo-flutur","to_ping":"","pinged":"","post_modified":"2025-09-19 14:46:48","post_modified_gmt":"2025-09-19 14:46:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=32557","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":32557,"author":"4","date":"2021-12-07 07:50:50","date_gmt":"2021-12-07 06:50:50","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/Header-New.jpg\",\"filesize\":121960,\"sizes\":{\"medium\":{\"file\":\"Header-New-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":5058},\"large\":{\"file\":\"Header-New-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":36418},\"thumbnail\":{\"file\":\"Header-New-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4087},\"medium_large\":{\"file\":\"Header-New-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":22743},\"trp-custom-language-flag\":{\"file\":\"Header-New-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":358}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32678,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg\",\"title\":\"Header-New\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"THE STORY BEHIND THE DUA LIPA LOGO\",\"content\":\"Dua Lipa x PUMA Flutur\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 6\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThis week, the first Dua Lipa x PUMA Flutur capsule is about to launch. To get you even more excited, Dua \\u0026amp; PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don\u2019t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative \u2013 the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo.\\u003c\/span\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\u00b4FLUTUR\u2019 = BUTTERFLY\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/tv\/CXBczNYlrHe\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv style=\\u0022display: flex; 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border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: auto;\\u0022\\u003e\\n\\u003cdiv style=\\u0022width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by DUA LIPA (@dualipa)\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our collaboration with the global pop superstar features a new logo. It brings together \\u0026lt;strong\\u0026gt;Dua\u00b4s name\\u0026lt;\/strong\\u0026gt; and the \\u0026lt;strong\\u0026gt;PUMA formstrip\\u0026lt;\/strong\\u0026gt; which transforms into a \\u0026lt;strong\\u0026gt;butterfly\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The iridescent logo will be the centerpiece of the upcoming capsule collection.\u00a0The name of the capsule is\u00a0\u2018\\u0026lt;strong\\u0026gt;Flutur\\u0026lt;\/strong\\u0026gt;\u2019, which is the Albanian name for butterfly. The naming was chosen by Dua and pays homage to her heritage while also celebrating the beginning with PUMA.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/gallery-insert.jpg\",\"filesize\":158429,\"sizes\":{\"medium\":{\"file\":\"gallery-insert-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"large\":{\"file\":\"gallery-insert-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":47012},\"thumbnail\":{\"file\":\"gallery-insert-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4524},\"medium_large\":{\"file\":\"gallery-insert-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":29821},\"trp-custom-language-flag\":{\"file\":\"gallery-insert-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":378}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32682,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\",\"title\":\"gallery-insert\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/gallery-insert.jpg\",\"filesize\":158429,\"sizes\":{\"medium\":{\"file\":\"gallery-insert-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"large\":{\"file\":\"gallery-insert-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":47012},\"thumbnail\":{\"file\":\"gallery-insert-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4524},\"medium_large\":{\"file\":\"gallery-insert-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":29821},\"trp-custom-language-flag\":{\"file\":\"gallery-insert-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":378}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32682,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\",\"title\":\"gallery-insert\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 4\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eINSTAGRAM FILTER\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;Try out the \\u0026lt;strong\\u0026gt;DUA LIPA \/\/ FLUTUR by PUMA\\u0026lt;\/strong\\u0026gt; filter yourself. You can find it on PUMA\u00b4s instagram profile \\u0026lt;strong\\u0026gt;@puma\\u0026lt;\/strong\\u0026gt; or on Dua\u00b4s channel \\u0026lt;strong\\u0026gt;@dualipa\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/ZuSOovQUbMo\\u0022 width=\\u0022680\\u0022 height=\\u0022445\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;The new capsule by PUMA and Dua Lipa is coming soon! 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Pour vous rendre encore plus enthousiastes, Dua et PUMA ont cr\u00e9\u00e9 un filtre Instagram sp\u00e9cial. Elle l'a d\u00e9j\u00e0 utilis\u00e9 le week-end dernier et l'a partag\u00e9 avec ses fans. Ne manquez pas de l'essayer vous-m\u00eame ! Le filtre personnalis\u00e9 est li\u00e9 au conte de f\u00e9es psych\u00e9d\u00e9lique cr\u00e9atif - le nouveau logo de Dua. Symbole de son partenariat avec nous, il r\u00e9unit son nom et la bande PUMA qui se transforme en papillon iris\u00e9. En savoir plus sur la signification du logo.","status":"publish","password":"","name":"l'histoire-derri\u00e8re-le-nouveau-logo-puma-x-dua-lipa-flutur","modified":"2025-09-19 14:46:48","modified_gmt":"2025-09-19 14:46:48","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"7 d\u00e9cembre 2021 \u00e0 06:50","date_local":"7 d\u00e9cembre 2021","time_local":"06:50","slug":"the-story-behind-the-new-puma-x-dua-lipa-logo-flutur","url":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/","featured_image":{"width":1140,"height":640,"file":"2021\/12\/Header-New.jpg","filesize":121960,"sizes":{"medium":{"file":"Header-New-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":5058},"large":{"file":"Header-New-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":36418},"thumbnail":{"file":"Header-New-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":4087},"medium_large":{"file":"Header-New-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":22743},"trp-custom-language-flag":{"file":"Header-New-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":358}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":32678,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg","title":"En-t\u00eate-Nouveau","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"The Story behind the new PUMA X Dua Lipa logo \u2018Flutur\u2019","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/32557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=32557"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/32557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/32678"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=32557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=32557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}