{"id":3186,"date":"2016-06-09T15:03:18","date_gmt":"2016-06-09T13:03:18","guid":{"rendered":"http:\/\/www.puma-catchup.com\/?p=3186"},"modified":"2025-09-19T15:07:21","modified_gmt":"2025-09-19T15:07:21","slug":"the-perfect-stage","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/the-perfect-stage\/","title":{"rendered":"La sc\u00e8ne parfaite"},"content":{"rendered":"\n
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\n Accueil<\/a>\/\n Sports<\/a>\/ La sc\u00e8ne parfaite\n <\/div>\n<\/div>\n
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Sports<\/a><\/div>\n
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La sc\u00e8ne id\u00e9ale pour pr\u00e9senter nos produits<\/h1>\n
La Coupe d'Europe 2016<\/div>\n
9 juin 2016 <\/div>\n\n
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\u201c Quelle marque dominera l'EURO ? \u201d, s'est r\u00e9cemment interrog\u00e9 le magazine sportif allemand kicker.<\/span>\nIl s'agissait du nombre d'\u00e9quipes qu'une marque sportive \u00e9quipe et de la visibilit\u00e9 de son logo sur le terrain qui en d\u00e9coule. Avec Italie, Autriche, Suisse, Slovaquie et R\u00e9publique tch\u00e8que<\/strong> \u2013 et leurs \u00e9quipes nationales prometteuses arborant le logo PUMA Cat sur leur maillot \u2013 toutes nos \u00e9quipes europ\u00e9ennes PUMA contribueront \u00e0 renforcer la pr\u00e9sence de la marque lors de la comp\u00e9tition de cette ann\u00e9e, aux c\u00f4t\u00e9s de nos joueurs sponsoris\u00e9s chauss\u00e9s de crampons PUMA.\nLes grands \u00e9v\u00e9nements footballistiques, en particulier, sont devenus des atouts inestimables, car ils constituent une tribune id\u00e9ale pour pr\u00e9senter les produits de nos entreprises. \u201c Le d\u00e9veloppement des produits tourne aujourd'hui uniquement autour de l'EURO et de la Coupe du monde. C'est pourquoi un \u00e9v\u00e9nement comme l'EURO est extr\u00eamement important pour PUMA, car nous lan\u00e7ons toujours nos innovations dans le sillage de ces \u00e9v\u00e9nements. \u201d,<\/strong> Johan Adamsson, notre directeur du marketing sportif et des licences sportives, a d\u00e9clar\u00e9. \u201c La raison en est d'accro\u00eetre notre cr\u00e9dibilit\u00e9 aupr\u00e8s de ces super athl\u00e8tes qui portent nos produits sur le terrain ou sur la piste. \u201c<\/strong>\n\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n
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Tenue de l'Italie pour l'Euro Cup<\/div>\n <\/div>\n
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Le maillot suisse<\/div>\n <\/div>\n
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Maillot Euro de l'Autriche<\/div>\n <\/div>\n
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Le maillot de la R\u00e9publique tch\u00e8que<\/div>\n <\/div>\n
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Tenue de la Slovaquie<\/div>\n <\/div>\n\t\t<\/div>\n\t<\/div>\n
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Les partenariats de sponsoring ont pris de plus en plus d'importance, comme en t\u00e9moignent les co\u00fbts contractuels en constante augmentation. Les marques doivent donc choisir leurs partenaires avec soin. Divers aspects entrent en ligne de compte lorsqu'il s'agit de d\u00e9cider de conclure de nouveaux partenariats ou de prolonger ceux qui existent d\u00e9j\u00e0. \u201c D'un c\u00f4t\u00e9, nous examinons les chances des \u00e9quipes de se qualifier pour un championnat majeur. En ce qui concerne la Suisse, par exemple, l'\u00e9quipe nationale affiche un bilan plut\u00f4t honorable compte tenu de la taille du pays. \u2019<\/strong>, explique Johan. Mais la taille du march\u00e9 respectif joue \u00e9galement un r\u00f4le important, tout comme l'implantation de PUMA dans ces pays. \u201c Il faut \u00e9galement consid\u00e9rer cela d'un point de vue commercial. \u201d<\/strong>, dit Johan.\nSi les Autrichiens, par exemple, ne pensent qu'\u00e0 l'EURO cette ann\u00e9e, apr\u00e8s s'\u00eatre rarement qualifi\u00e9s pour un grand \u00e9v\u00e9nement, un bon partenariat ne repose pas uniquement sur le succ\u00e8s d'une \u00e9quipe. \u201c Une \u00e9quipe qui pratique un football attractif gagnera \u00e9galement en popularit\u00e9. Le comportement de certains joueurs sur le terrain et les performances d'une \u00e9quipe ont clairement une incidence sur la fa\u00e7on dont l'\u00e9quipe et le pays sont per\u00e7us par le grand public. C'est pourquoi nous serons heureux si nos \u00e9quipes et nos atouts se distinguent de mani\u00e8re positive lors de l'EURO. \u201d<\/strong>, ajoute Johan.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Directeur du marketing sportif et des licences sportives chez PUMA<\/div>\n\t<\/div>\n<\/div>\n\n
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\u201c Quelle marque dominera l'EURO ? \u201d, s'est r\u00e9cemment interrog\u00e9 le magazine sportif allemand kicker.
\nIt was talking about the number of teams a sports brand equips and the visibility of its logo on the pitch that comes along with it. With Italy, Austria, Switzerland, Slovakia and the Czech Republic \u2013 and their promising national teams with the PUMA Cat on their chests \u2013 all of our European PUMA teams will contribute to a strong brand presence in this year\u2019s competition alongside our sponsored players in the PUMA boots.
\nEspecially big football events have developed into invaluable assets, as they are the perfect stage to showcase our companies\u2019 products. \u201cThe product development nowadays just circles around the EURO and the World Cup. Therefore, an event like the EURO is extremely important for PUMA, because we always launch our innovations on the back of these events\u201d, Johan Adamsson, our Director of Sports Marketing & Sports Licensing said. \u201cThe reason for this is to increase our credibility with these super athletes wearing our products on the pitch or on the track.\u201c
\n\u00a0<\/p>","protected":false},"author":12,"featured_media":3192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":5824,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-3186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":3186,"post_author":"12","post_date":"2016-06-09 15:03:18","post_date_gmt":"2016-06-09 13:03:18","post_content":"","post_title":"The perfect stage","post_excerpt":"\u201cWhich brand will dominate the EURO?\u201d, German sport magazine kicker asked recently.\nIt was talking about the number of teams a sports brand equips and the visibility of its logo on the pitch that comes along with it. With Italy, Austria, Switzerland, Slovakia and the Czech Republic \u2013 and their promising national teams with the PUMA Cat on their chests \u2013 all of our European PUMA teams will contribute to a strong brand presence in this year\u2019s competition alongside our sponsored players in the PUMA boots.\nEspecially big football events have developed into invaluable assets, as they are the perfect stage to showcase our companies\u2019 products. \u201cThe product development nowadays just circles around the EURO and the World Cup. Therefore, an event like the EURO is extremely important for PUMA, because we always launch our innovations on the back of these events\u201d, Johan Adamsson, our Director of Sports Marketing & Sports Licensing said. \u201cThe reason for this is to increase our credibility with these super athletes wearing our products on the pitch or on the track.\u201c\n\u00a0\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-perfect-stage","to_ping":"","pinged":"","post_modified":"2025-09-19 15:07:21","post_modified_gmt":"2025-09-19 15:07:21","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.puma-catchup.com\/?p=3186","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":3186,"author":"12","date":"2016-06-09 15:03:18","date_gmt":"2016-06-09 13:03:18","content":"","title":"La sc\u00e8ne parfaite","excerpt":"\u201cWhich brand will dominate the EURO?\u201d, German sport magazine kicker asked recently.\nIt was talking about the number of teams a sports brand equips and the visibility of its logo on the pitch that comes along with it. With Italy, Austria, Switzerland, Slovakia and the Czech Republic \u2013 and their promising national teams with the PUMA Cat on their chests \u2013 all of our European PUMA teams will contribute to a strong brand presence in this year\u2019s competition alongside our sponsored players in the PUMA boots.\nEspecially big football events have developed into invaluable assets, as they are the perfect stage to showcase our companies\u2019 products. \u201cThe product development nowadays just circles around the EURO and the World Cup. Therefore, an event like the EURO is extremely important for PUMA, because we always launch our innovations on the back of these events\u201d, Johan Adamsson, our Director of Sports Marketing & Sports Licensing said. \u201cThe reason for this is to increase our credibility with these super athletes wearing our products on the pitch or on the track.\u201c\n\u00a0","status":"publish","password":"","name":"the-perfect-stage","modified":"2025-09-19 15:07:21","modified_gmt":"2025-09-19 15:07:21","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"9 juin 2016 \u00e0 13:03","date_local":"9 juin 2016","time_local":"13:03","slug":"the-perfect-stage","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/the-perfect-stage\/","featured_image":{"width":1140,"height":640,"file":"2016\/06\/Perfectstage_H1.jpg","filesize":172678,"sizes":{"medium":{"file":"Perfectstage_H1-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":7928},"large":{"file":"Perfectstage_H1-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":98479},"thumbnail":{"file":"Perfectstage_H1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":3789},"medium_large":{"file":"Perfectstage_H1-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":47724},"trp-custom-language-flag":{"file":"Perfectstage_H1-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":409}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":3192,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/06\/Perfectstage_H1.jpg","title":"Perfectstage_H[1]","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"The perfect stage","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/3186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=3186"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/3186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/3192"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=3186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=3186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}