{"id":31440,"date":"2021-11-04T10:00:36","date_gmt":"2021-11-04T09:00:36","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=31440"},"modified":"2025-09-19T14:47:25","modified_gmt":"2025-09-19T14:47:25","slug":"puma-pilots-testing-for-biodegradable-resuede-version-of-its-most-iconic-sneaker","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-pilots-testing-for-biodegradable-resuede-version-of-its-most-iconic-sneaker\/","title":{"rendered":"PUMA teste la version biod\u00e9gradable RE:SUEDE de sa basket la plus embl\u00e9matique."},"content":{"rendered":"\n
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\n Home<\/a>\/\n Sportstyle<\/a>\/\n PUMA pilots testing for biodegradable RE:SUEDE version of its most iconic sneaker\n <\/div>\n<\/div>\n
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NO TIME FOR WASTE<\/h1>\n
Biodegradable RE:SUEDE version of PUMA\u00b4s most iconic sneaker<\/div>\n
4 novembre 2021 <\/div>\n\n
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Say \u00b4hi\u00b4 to the RE:SUEDE! We have developed an experimental version of our most iconic sneaker, the SUEDE, to test for a product to make it biodegradable. By doing so, PUMA aims to meet the growing demand for sustainable products for a better future. The RE:SUEDE, which uses the latest technology available today, will be made from more sustainable materials such as Zeology tanned suede, biodegradable TPE and hemp fibres. Since its first iteration in 1968, the PUMA SUEDE has been at the forefront of cultural turning points. With the RE:SUEDE, we want to give our consumers a stylish and more sustainable choice, while showcasing the latest technologies.<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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PILOT PROGRAM<\/span>\nThe RE:SUEDE experiment is a pilot in circularity. It will allow us to take more responsibility when it comes to tackling the \u2018after life\u2019 of our products. The pilot will launch in January 2022<\/strong>, offering 500 selected participants in Germany the chance to join PUMA on our experimental journey towards circularity.\nIn partnership with PUMA, participants will wear their RE:SUEDEs for six months to test<\/strong> out the durability of a product using biodegradable materials<\/strong> in real life, before sending them back to PUMA via a take back infrastructure<\/strong>, designed to move the products to the next step in the experiment. The sneakers will then be subject to an industrial biodegradation process<\/strong> in a controlled environment at Valor Compostering B.V., owned by Ortessa Groep B.V., a family-run business of waste specialists in the Netherlands. The goal of this step is to determine if Grade A compost can be produced for agricultural use<\/strong>. The findings will help us assess the biodegradable process and unpick essential research and development for the future of sustainable shoe consumption.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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In 2012, our circular ambition was bold but the technology wasn\u2019t quite there. As they say, with every challenge there\u2019s an opportunity – and we\u2019ve continued to push ourselves to do better by applying our strengths as well as acknowledging and improving on our weaknesses. We hope that progress made during the RE:SUEDE experiment: \u2018No Time For Waste\u2018 will help us continue to raise the bar in circularity testing \u2013 enabling our consumers to make better fashion choices in the future, so their sneakers can go \u2018from Suede to Soil\u2019, without compromising on product style or durability during ownership.<\/p>\nHeiko Desens, Creative Director at PUMA<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Circular Lab<\/span>\n\u00a0\nThe RE:SUEDE experiment is the first circular programme to launch under PUMA\u2019s \u201cCircular Lab<\/strong>\u201d \u2013 a new innovation hub, which is led by our sustainability and design experts<\/strong> who work to develop the future of the PUMA\u2019s circularity programmes.\nThis pilot is a recharged, refreshed experiment in circularity, following our exploration in the space in 2012<\/strong>, which saw PUMA\u00b4s first attempt to create a biodegradable sneaker<\/strong> as part of our InCycle collection<\/strong>. Yet after four seasons, the sneaker was discontinued due to low demand and the need for further research and development.\nSince 2012<\/strong>, our innovation department has worked to address the technological limitations of the InCycle collection in order to apply such learnings into the RE:SUEDE experiment. Improvements include the use of new, innovative materials such as Zeology suede, which is made using a more sustainable tanning process and ensures better comfort for the wearer, when compared to other biodegradable materials evaluated at PUMA. The outsole of the RE:SUEDE has also been improved to ensure optimal wear.\n\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n
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Dites bonjour \u00e0 la RE:SUEDE ! Nous avons d\u00e9velopp\u00e9 une version exp\u00e9rimentale de notre basket la plus embl\u00e9matique, la SUEDE, afin de tester un produit permettant de la rendre biod\u00e9gradable. PUMA souhaite ainsi r\u00e9pondre \u00e0 la demande croissante de produits durables pour un avenir meilleur. La RE:SUEDE, qui utilise les derni\u00e8res technologies disponibles aujourd'hui, sera fabriqu\u00e9e \u00e0 partir de mat\u00e9riaux plus durables tels que le daim tann\u00e9 Zeology, le TPE biod\u00e9gradable et les fibres de chanvre. Depuis sa premi\u00e8re it\u00e9ration en 1968, la PUMA SUEDE a \u00e9t\u00e9 \u00e0 l'avant-garde des tournants culturels. Avec la RE:SUEDE, nous voulons offrir \u00e0 nos consommateurs un choix \u00e9l\u00e9gant et plus durable, tout en mettant en avant les derni\u00e8res technologies.<\/p>","protected":false},"author":4,"featured_media":31441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":17719,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-31440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":31440,"post_author":"4","post_date":"2021-11-04 10:00:36","post_date_gmt":"2021-11-04 09:00:36","post_content":"","post_title":"PUMA pilots testing for biodegradable RE:SUEDE version of its most iconic sneaker","post_excerpt":"Say \u00b4hi\u00b4 to the RE:SUEDE! We have developed an experimental version of our most iconic sneaker, the SUEDE, to test for a product to make it biodegradable. By doing so, PUMA aims to meet the growing demand for sustainable products for a better future. The RE:SUEDE, which uses the latest technology available today, will be made from more sustainable materials such as Zeology tanned suede, biodegradable TPE and hemp fibres. Since its first iteration in 1968, the PUMA SUEDE has been at the forefront of cultural turning points. With the RE:SUEDE, we want to give our consumers a stylish and more sustainable choice, while showcasing the latest technologies.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-pilots-testing-for-biodegradable-resuede-version-of-its-most-iconic-sneaker","to_ping":"","pinged":"","post_modified":"2025-09-19 14:47:25","post_modified_gmt":"2025-09-19 14:47:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=31440","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":31440,"author":"4","date":"2021-11-04 10:00:36","date_gmt":"2021-11-04 09:00:36","content":"","title":"PUMA teste la version biod\u00e9gradable RE:SUEDE de sa basket la plus embl\u00e9matique.","excerpt":"Dites bonjour \u00e0 la RE:SUEDE ! Nous avons d\u00e9velopp\u00e9 une version exp\u00e9rimentale de notre basket la plus embl\u00e9matique, la SUEDE, afin de tester un produit permettant de la rendre biod\u00e9gradable. PUMA souhaite ainsi r\u00e9pondre \u00e0 la demande croissante de produits durables pour un avenir meilleur. La RE:SUEDE, qui utilise les derni\u00e8res technologies disponibles aujourd'hui, sera fabriqu\u00e9e \u00e0 partir de mat\u00e9riaux plus durables tels que le daim tann\u00e9 Zeology, le TPE biod\u00e9gradable et les fibres de chanvre. Depuis sa premi\u00e8re it\u00e9ration en 1968, la PUMA SUEDE a \u00e9t\u00e9 \u00e0 l'avant-garde des tournants culturels. Avec la RE:SUEDE, nous voulons offrir \u00e0 nos consommateurs un choix \u00e9l\u00e9gant et plus durable, tout en mettant en avant les derni\u00e8res technologies.","status":"publish","password":"","name":"Puma teste une version biod\u00e9gradable de sa basket la plus embl\u00e9matique","modified":"2025-09-19 14:47:25","modified_gmt":"2025-09-19 14:47:25","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"4 novembre 2021 \u00e0 09:00","date_local":"4 novembre 2021","time_local":"09:00","slug":"puma-pilots-testing-for-biodegradable-resuede-version-of-its-most-iconic-sneaker","url":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-pilots-testing-for-biodegradable-resuede-version-of-its-most-iconic-sneaker\/","featured_image":{"width":1140,"height":640,"file":"2021\/11\/Header-Re-suede.jpg","filesize":446220,"sizes":{"medium":{"file":"Header-Re-suede-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":11020},"large":{"file":"Header-Re-suede-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":88696},"thumbnail":{"file":"Header-Re-suede-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":6008},"medium_large":{"file":"Header-Re-suede-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":53572},"trp-custom-language-flag":{"file":"Header-Re-suede-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":441}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":31441,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-Re-suede.jpg","title":"En-t\u00eate - Re-su\u00e8de","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA pilots testing for biodegradable RE:SUEDE version of its most iconic sneaker","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/31440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=31440"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/31440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/31441"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=31440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=31440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}