{"id":31271,"date":"2021-11-10T13:36:27","date_gmt":"2021-11-10T12:36:27","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=31271"},"modified":"2025-09-19T14:47:18","modified_gmt":"2025-09-19T14:47:18","slug":"puma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021\/","title":{"rendered":"Les \u00e9quipes PUMA Gen.G et Cloud9 r\u00e9alisent de belles performances lors du championnat du monde League of Legends 2021"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/ Les \u00e9quipes PUMA Gen.G et Cloud9 r\u00e9alisent de belles performances lors du championnat du monde League of Legends 2021\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-GenG.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" > Championnat du monde League of Legends<\/h1>\n        <div class=\"articleintro\" >Les \u00e9quipes PUMA Gen.G et Cloud9 r\u00e9alisent de belles performances au championnat du monde LOL<\/div>\n        <div class=\"date\">10 novembre 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Teams Gen.G &amp; Cloud9 show strong performances at the League of Legends World Championship 2021&quot;, \"text\": &quot;Impressive! This year marked the 11th annual League of Legends (LOL) World Championship (better known as Worlds), which was played in Reykjavik, Iceland. It is one of the\\u00a0most watched esports tournaments annually, with fantastic brand visibility for PUMA.\\u00a0This clearly shows the growing popularity and importance of esports.\\u00a0For the first time we saw two PUMA teams hit the quarter finals \\u2013 Gen.G and Cloud9. The match was one of the highest viewed matches during Worlds and almost two million tuned in at its peak. In the end, Gen.G bet Cloud9 in a clean sweep 3 \\u2013 0. We asked Angela Wong, Manager Esports &amp; Marketing Innovation at PUMA about this year\\u00b4s LoL Worlds and the future of esports at PUMA.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Impressionnant ! Cette ann\u00e9e a marqu\u00e9 la 11e \u00e9dition du championnat du monde de League of Legends (LOL), plus connu sous le nom de Worlds, qui s'est d\u00e9roul\u00e9 \u00e0 Reykjavik, en Islande. Il s'agit de l'un des tournois d'e-sport les plus regard\u00e9s chaque ann\u00e9e, offrant une fantastique visibilit\u00e9 \u00e0 la marque PUMA. Cela montre clairement la popularit\u00e9 et l'importance croissantes de l'e-sport.\u00a0Pour la premi\u00e8re fois, deux \u00e9quipes PUMA ont atteint les quarts de finale : Gen.G et Cloud9. Ce match a \u00e9t\u00e9 l'un des plus regard\u00e9s des Worlds, avec pr\u00e8s de deux millions de t\u00e9l\u00e9spectateurs \u00e0 son apog\u00e9e. Au final, Gen.G a battu Cloud9 3 \u00e0 0. Nous avons interrog\u00e9 Angela Wong, responsable e-sport et innovation marketing chez PUMA, sur les Worlds LoL de cette ann\u00e9e et l'avenir de l'e-sport chez PUMA.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Nous voulons faire progresser le sport et la culture dans cet espace, en aidant \u00e0 faire tomber les barri\u00e8res qui isolent souvent les gamers, et nous voulons vraiment nous d\u00e9velopper en collaborant avec la communaut\u00e9 et en l'aidant \u00e0 faire conna\u00eetre ses histoires et son univers. <\/p>\n<br\/><br\/>Angela Wong, responsable Esports et innovation marketing chez PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CVavGgqgd3t\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir ce message sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>A post shared by PUMA (@puma)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Deux \u00e9quipes PUMA (Cloud9 et Gen.G) se sont qualifi\u00e9es pour les quarts de finale. Quel succ\u00e8s !.\n<\/strong><br\/>\n<br\/>Angela : C'est la premi\u00e8re fois que deux membres de notre \u00e9quipe mondiale se sont affront\u00e9s en quarts de finale, et c'\u00e9tait tr\u00e8s excitant de les voir s'affronter pour remporter le titre des championnats du monde de League of Legends. Ce match figurait parmi les 10 matchs les plus regard\u00e9s des championnats de League of Legends. Pr\u00e8s de deux millions de personnes l'ont regard\u00e9 \u00e0 son apog\u00e9e. Le match a \u00e9t\u00e9 difficile, mais Gen.G a finalement remport\u00e9 une victoire \u00e9crasante 3-0.<br\/>\n<br\/><strong>Qu'est-ce que \u00e7a te fait ressentir ?<\/strong><br\/>\n<br\/>Angela : Je suis vraiment fi\u00e8re des deux \u00e9quipes pour \u00eatre arriv\u00e9es aussi loin. Cloud9 a probablement disput\u00e9 le plus grand nombre de matchs de toutes les \u00e9quipes pendant les championnats cette ann\u00e9e, et ils ont particip\u00e9 aux Worlds chaque ann\u00e9e depuis 2013 (\u00e0 l'exception de 2020). Gen.G a \u00e9galement r\u00e9alis\u00e9 un parcours incroyable cette ann\u00e9e, se hissant jusqu'en demi-finale pour conclure la saison. En tant que nouvelle recrue de notre portefeuille mondial d'e-sport, je ne pourrais \u00eatre plus fi\u00e8re du chemin que nous avons parcouru ensemble. Les deux \u00e9quipes nous ont bien repr\u00e9sent\u00e9s sur la sc\u00e8ne mondiale cette ann\u00e9e.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Comment voyez-vous l'avenir de l'e-sport chez PUMA ?<\/strong><br\/>\n<br\/>Angela : L'e-sport conna\u00eet une croissance annuelle, et PUMA est fier de soutenir et de promouvoir ce sport en plein essor.<br\/>\n<br\/><strong>Comment d\u00e9cririez-vous notre strat\u00e9gie en mati\u00e8re d'e-sport ?<\/strong><br\/>\n<br\/>Angela : Comme pour tout autre sport, nous voulons cr\u00e9er une v\u00e9ritable pertinence dans cet espace, tout en \u00e9tant capables d'am\u00e9liorer l'e-sport gr\u00e2ce \u00e0 des produits performants et inspir\u00e9s par la culture. Cela s'inscrit dans notre strat\u00e9gie globale en mati\u00e8re de jeux vid\u00e9o, mais je dirais que nous ne sommes rien sans les relations authentiques que nous construisons au sein de cette communaut\u00e9. Nous voulons faire progresser le sport et la culture dans ce domaine en aidant \u00e0 faire tomber les barri\u00e8res qui isolent souvent les gamers, et nous voulons vraiment nous d\u00e9velopper en collaborant avec la communaut\u00e9 et en l'aidant \u00e0 amplifier ses histoires et son univers. Le jeu vid\u00e9o a une telle influence culturelle, et en tant que marque, nous voulons embrasser cette id\u00e9e dans notre mani\u00e8re d'interagir avec la communaut\u00e9 et de cr\u00e9er des produits pour tous les consommateurs qui se reconnaissent dans cette id\u00e9e.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><em>Merci pour ces informations, Angela.<\/em><br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>@gengesports<\/h2>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CU5q6fIhYzl\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir ce message sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CU5q6fIhYzl\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Gen.G Esports (@gengesports)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>@cloud9gg<\/h2>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CVdJYKBtDk0\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir ce message sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CVdJYKBtDk0\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Cloud9 (@cloud9gg)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-debuts-collection-with-esports-team-cloud9\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"14487\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/10\/H1-Cloud-9.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n\t        <h4>PUMA lance une collection avec l'\u00e9quipe esports Cloud9<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tVous connaissez et appr\u00e9ciez nos collections pour certaines des plus grandes \u00e9quipes de football et de sport automobile. Aujourd'hui, PUMA a renforc\u00e9 son partenariat avec l'\u00e9quipe de sport \u00e9lectronique Cloud9 en y ajoutant une collection de v\u00eatements.\nAu printemps dernier, PUMA et Cloud9 ont \u00e9largi leur accord de sponsoring, qui comprend la fourniture de tenues pour les joueurs de Cloud9.\nPour PUMA, l'accord avec Cloud9 marque la premi\u00e8re incursion majeure dans les sports \u00e9lectroniques, un domaine qui a connu une croissance consid\u00e9rable au cours des derni\u00e8res ann\u00e9es et qui est pass\u00e9 d'un petit groupe d'enthousiastes \u00e0 des foules \u00e0 guichets ferm\u00e9s dans les grandes ar\u00e8nes.\nPour marquer le d\u00e9but de la collection, PUMA et Cloud9 ont lanc\u00e9 la collection : #DAREYOU, un film hymne qui met en sc\u00e8ne des personnes de tous sexes, races et types qui d\u00e9fient le spectateur de se rassembler l\u00e0 o\u00f9 l'univers esports de Cloud9 les unit.\n\n\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-debuts-collection-with-esports-team-cloud9\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-welcomes-5th-esports-organisation-to-the-family\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"19168\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/06\/esports-teaser.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n\t        <h4>PUMA ACCUEILLE LA CINQUI\u00c8ME ORGANISATION ESPORTS DANS LA FAMILLE<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tAttention aux joueurs ! PUMA est d\u00e9sormais pr\u00e9sent dans le domaine de l'esport en Am\u00e9rique du Nord, en Europe et en Asie, les trois r\u00e9gions o\u00f9 l'industrie est la plus importante.\nCoup de projecteur sur le dernier membre de la famille : Gen.G Esports !\n \nL'esport continue de gagner en popularit\u00e9 dans le monde entier en tant que sport de spectateur en ligne et lors d'\u00e9v\u00e9nements en direct. PUMA est heureux d'accueillir Gen.G dans sa famille esports. Dans le cadre de ce partenariat avec l'\u00e9quipe cor\u00e9enne de jeux multiples, nous fournissons aux joueurs de la ligue des maillots et des pantalons officiels pour les jours de match. L'accord pluriannuel a d\u00e9j\u00e0 d\u00e9marr\u00e9 avec la LCK (League Champions Korea) Summer Split \u00e0 la mi-juin et met l'accent sur la cr\u00e9ation d'une nouvelle culture lifestyle qui combine les caract\u00e9ristiques des esports et d'une marque de v\u00eatements de sport.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-welcomes-5th-esports-organisation-to-the-family\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Impressionnant ! Cette ann\u00e9e a marqu\u00e9 la 11e \u00e9dition du championnat du monde de League of Legends (LOL), plus connu sous le nom de Worlds, qui s'est d\u00e9roul\u00e9 \u00e0 Reykjavik, en Islande. Il s'agit de l'un des tournois d'e-sport les plus regard\u00e9s chaque ann\u00e9e, offrant une fantastique visibilit\u00e9 \u00e0 la marque PUMA. Cela montre clairement la popularit\u00e9 et l'importance croissantes de l'e-sport.\u00a0Pour la premi\u00e8re fois, deux \u00e9quipes PUMA ont atteint les quarts de finale : Gen.G et Cloud9. Ce match a \u00e9t\u00e9 l'un des plus regard\u00e9s des Worlds, avec pr\u00e8s de deux millions de t\u00e9l\u00e9spectateurs \u00e0 son apog\u00e9e. Au final, Gen.G a battu Cloud9 3 \u00e0 0. Nous avons interrog\u00e9 Angela Wong, responsable e-sport et innovation marketing chez PUMA, sur les Worlds LoL de cette ann\u00e9e et l'avenir de l'e-sport chez PUMA.<\/p>","protected":false},"author":4,"featured_media":31582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1808,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-31271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":31271,"post_author":"4","post_date":"2021-11-10 13:36:27","post_date_gmt":"2021-11-10 12:36:27","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/11\/Header-GenG.jpg\",\"filesize\":360987,\"sizes\":{\"medium\":{\"file\":\"Header-GenG-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11845},\"large\":{\"file\":\"Header-GenG-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":76992},\"thumbnail\":{\"file\":\"Header-GenG-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8017},\"medium_large\":{\"file\":\"Header-GenG-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":49641},\"trp-custom-language-flag\":{\"file\":\"Header-GenG-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":418}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":31582,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-GenG.jpg\",\"title\":\"Header-GenG\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\" League of Legends World Championship\",\"content\":\"PUMA Teams Gen.G \\u0026 Cloud9 show strong performances at the LOL World Championship\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eImpressive! This year marked the 11th annual League of Legends (LOL) World Championship (better known as Worlds), which was played in Reykjavik, Iceland. It is one of the\u00a0most watched esports tournaments annually, with fantastic brand visibility for PUMA.\u00a0This clearly shows the growing popularity and importance of esports.\u00a0For the first time we saw two PUMA teams hit the quarter finals \u2013 Gen.G and Cloud9. The match was one of the highest viewed matches during Worlds and almost two million tuned in at its peak. In the end, Gen.G bet Cloud9 in a clean sweep 3 \u2013 0. We asked Angela Wong, Manager Esports \\u0026amp; Marketing Innovation at PUMA about this year\u00b4s LoL Worlds and the future of esports at PUMA.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eWe want to push sport and culture forward in the space, by helping to remove that box gamers are so often placed in, and really grow by building with the community, and helping them amplify their stories and their world. \\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eAngela Wong, Manager Esports \\u0026 Marketing Innovation at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/reel\/CVavGgqgd3t\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; align-items: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 19% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding-top: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: auto;\\u0022\\u003e\\n\\u003cdiv style=\\u0022width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by PUMA (@puma)\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Two PUMA teams (Cloud9 \\u0026amp;amp; Gen.G) made it to the quarter finals. What a great success.\\n\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Angela: It is the first time we have had two of our global team assets play in the quarter finals at the same time, and it was exhilarating to watch them play against each other in pursuit of the LOL Worlds title. The match was in the top10 of the highest viewed matches during the LOL Championships. Almost two million tuned in at its peak. It was some tough play, but in the end, Gen.G won with a clean sweep 3-0.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How does that make you feel?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Angela: I\u2019m really proud of both teams for making it so far. Cloud9 has probably played the most games of any team during the Championships this year, and they have been to Worlds every year since 2013 (except 2020). Gen.G also had an incredible run this year, making it all the way to semifinals\u00a0to conclude the season. As a recent new addition to our Global esports portfolio, I couldn\u2019t be more proud\u00a0of how far we\u2019ve come together. Both teams represented us well on the global stage this year.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you see the future of esports at PUMA?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Angela: Esports is growing every year, and PUMA is proud to support and champion this growing sport.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How would you describe our esports strategy?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Angela: Just as we do with any other sport, we want to build authentic relevance in the space, while also being able to enhance esports with performance and culturally inspired lifestyle products. This builds into our greater gaming strategy, but I would say we are nothing without the authentic relationships we build in this community. We want to push sport and culture forward in the space by helping to remove that box gamers are so often placed in, and really grow by building with the community, and helping them amplify their stories and their world. Gaming is such a cultural influence, and as a brand we want to embrace that in the way we interact with the community and create products for any consumer that resonates with that idea.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Thank you for the insights, Angela.\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e@gengesports\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CU5q6fIhYzl\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cdiv style=\\u0022display: flex; 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font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0022\\u003e\\u003ca style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0022 href=\\u0022https:\/\/www.instagram.com\/p\/CVdJYKBtDk0\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eA post shared by Cloud9 (@cloud9gg)\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":14487},{\"id\":19168}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"PUMA Teams Gen.G & Cloud9 show strong performances at the League of Legends World Championship 2021","post_excerpt":"Impressive! This year marked the 11th annual League of Legends (LOL) World Championship (better known as Worlds), which was played in Reykjavik, Iceland. It is one of the\u00a0most watched esports tournaments annually, with fantastic brand visibility for PUMA.\u00a0This clearly shows the growing popularity and importance of esports.\u00a0For the first time we saw two PUMA teams hit the quarter finals \u2013 Gen.G and Cloud9. The match was one of the highest viewed matches during Worlds and almost two million tuned in at its peak. In the end, Gen.G bet Cloud9 in a clean sweep 3 \u2013 0. We asked Angela Wong, Manager Esports & Marketing Innovation at PUMA about this year\u00b4s LoL Worlds and the future of esports at PUMA.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021","to_ping":"","pinged":"","post_modified":"2025-09-19 14:47:18","post_modified_gmt":"2025-09-19 14:47:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=31271","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":31271,"author":"4","date":"2021-11-10 13:36:27","date_gmt":"2021-11-10 12:36:27","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/11\/Header-GenG.jpg\",\"filesize\":360987,\"sizes\":{\"medium\":{\"file\":\"Header-GenG-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11845},\"large\":{\"file\":\"Header-GenG-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":76992},\"thumbnail\":{\"file\":\"Header-GenG-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8017},\"medium_large\":{\"file\":\"Header-GenG-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":49641},\"trp-custom-language-flag\":{\"file\":\"Header-GenG-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":418}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":31582,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-GenG.jpg\",\"title\":\"Header-GenG\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\" League of Legends World Championship\",\"content\":\"PUMA Teams Gen.G \\u0026 Cloud9 show strong performances at the LOL World Championship\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eImpressive! This year marked the 11th annual League of Legends (LOL) World Championship (better known as Worlds), which was played in Reykjavik, Iceland. It is one of the\u00a0most watched esports tournaments annually, with fantastic brand visibility for PUMA.\u00a0This clearly shows the growing popularity and importance of esports.\u00a0For the first time we saw two PUMA teams hit the quarter finals \u2013 Gen.G and Cloud9. The match was one of the highest viewed matches during Worlds and almost two million tuned in at its peak. In the end, Gen.G bet Cloud9 in a clean sweep 3 \u2013 0. We asked Angela Wong, Manager Esports \\u0026amp; Marketing Innovation at PUMA about this year\u00b4s LoL Worlds and the future of esports at PUMA.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eWe want to push sport and culture forward in the space, by helping to remove that box gamers are so often placed in, and really grow by building with the community, and helping them amplify their stories and their world. \\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eAngela Wong, Manager Esports \\u0026 Marketing Innovation at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/reel\/CVavGgqgd3t\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv style=\\u0022display: flex; 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border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: auto;\\u0022\\u003e\\n\\u003cdiv style=\\u0022width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by PUMA (@puma)\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Two PUMA teams (Cloud9 \\u0026amp;amp; Gen.G) made it to the quarter finals. What a great success.\\n\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Angela: It is the first time we have had two of our global team assets play in the quarter finals at the same time, and it was exhilarating to watch them play against each other in pursuit of the LOL Worlds title. The match was in the top10 of the highest viewed matches during the LOL Championships. Almost two million tuned in at its peak. It was some tough play, but in the end, Gen.G won with a clean sweep 3-0.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How does that make you feel?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Angela: I\u2019m really proud of both teams for making it so far. Cloud9 has probably played the most games of any team during the Championships this year, and they have been to Worlds every year since 2013 (except 2020). Gen.G also had an incredible run this year, making it all the way to semifinals\u00a0to conclude the season. As a recent new addition to our Global esports portfolio, I couldn\u2019t be more proud\u00a0of how far we\u2019ve come together. Both teams represented us well on the global stage this year.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you see the future of esports at PUMA?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Angela: Esports is growing every year, and PUMA is proud to support and champion this growing sport.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How would you describe our esports strategy?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Angela: Just as we do with any other sport, we want to build authentic relevance in the space, while also being able to enhance esports with performance and culturally inspired lifestyle products. This builds into our greater gaming strategy, but I would say we are nothing without the authentic relationships we build in this community. We want to push sport and culture forward in the space by helping to remove that box gamers are so often placed in, and really grow by building with the community, and helping them amplify their stories and their world. Gaming is such a cultural influence, and as a brand we want to embrace that in the way we interact with the community and create products for any consumer that resonates with that idea.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Thank you for the insights, Angela.\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e@gengesports\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CU5q6fIhYzl\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cdiv style=\\u0022display: flex; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cp style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0022\\u003e\\u003ca style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0022 href=\\u0022https:\/\/www.instagram.com\/p\/CU5q6fIhYzl\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eA post shared by Gen.G Esports (@gengesports)\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e@cloud9gg\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; 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font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0022\\u003e\\u003ca style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0022 href=\\u0022https:\/\/www.instagram.com\/p\/CVdJYKBtDk0\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eA post shared by Cloud9 (@cloud9gg)\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":14487},{\"id\":19168}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","title":"Les \u00e9quipes PUMA Gen.G et Cloud9 r\u00e9alisent d'excellentes performances lors du Championnat du monde 2021 de League of Legends.","excerpt":"Impressionnant ! Cette ann\u00e9e, le 11e championnat du monde annuel de League of Legends (LOL) (plus connu sous le nom de Worlds) s'est d\u00e9roul\u00e9 \u00e0 Reykjavik, en Islande. Il s'agit de l'un des tournois esports les plus regard\u00e9s chaque ann\u00e9e, avec une visibilit\u00e9 fantastique pour PUMA. Cela montre clairement la popularit\u00e9 et l'importance croissantes de l'esport. Pour la premi\u00e8re fois, deux \u00e9quipes PUMA ont atteint les quarts de finale : Gen.G et Cloud9. Le match a \u00e9t\u00e9 l'un des plus regard\u00e9s pendant les championnats du monde et pr\u00e8s de deux millions de t\u00e9l\u00e9spectateurs l'ont suivi \u00e0 son apog\u00e9e. Au final, Gen.G a battu Cloud9 3 \u00e0 0. Nous avons interrog\u00e9 Angela Wong, Manager Esports &amp; Marketing Innovation chez PUMA, sur les LoL Worlds de cette ann\u00e9e et sur l'avenir de l'esport chez PUMA.","status":"publish","password":"","name":"puma-teams-gen-g-cloud9-sont-tr\u00e8s-performantes-au-championnat-du-monde-de-la-ligue-des-l\u00e9gendes-2021","modified":"2025-09-19 14:47:18","modified_gmt":"2025-09-19 14:47:18","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"10 novembre 2021 \u00e0 12:36","date_local":"10 novembre 2021","time_local":"12:36","slug":"puma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-teams-gen-g-cloud9-show-strong-performances-at-the-league-of-legends-world-championship-2021\/","featured_image":{"width":1140,"height":640,"file":"2021\/11\/Header-GenG.jpg","filesize":360987,"sizes":{"medium":{"file":"Header-GenG-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":11845},"large":{"file":"Header-GenG-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":76992},"thumbnail":{"file":"Header-GenG-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":8017},"medium_large":{"file":"Header-GenG-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":49641},"trp-custom-language-flag":{"file":"Header-GenG-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":418}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":31582,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-GenG.jpg","title":"En-t\u00eate-GenG","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA Teams Gen.G & Cloud9 show strong performances at the League of Legends World Championship 2021","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":868,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":868,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/31271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=31271"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/31271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/31582"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=31271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=31271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}