{"id":30799,"date":"2021-10-28T10:32:08","date_gmt":"2021-10-28T08:32:08","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=30799"},"modified":"2025-09-19T14:47:34","modified_gmt":"2025-09-19T14:47:34","slug":"puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/","title":{"rendered":"PUMA interview with Zionna Hanson, Founder &#038; CEO of Barbells for Boobs, a community taking action against breast cancer through its Resources After Diagnosis program"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/\n        Entretien PUMA avec Zionna Hanson, fondatrice et PDG de Barbells for Boobs, une communaut\u00e9 qui agit contre le cancer du sein gr\u00e2ce \u00e0 son programme Ressources apr\u00e8s le diagnostic\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Header-BFB.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >DES FILLES POUR DES NICHONS<\/h1>\n        <div class=\"articleintro\" >PUMA s'associe \u00e0 l'organisation \u00e0 but non lucratif Barbells for Boobs.<\/div>\n        <div class=\"date\">28 octobre 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA interview with Zionna Hanson, Founder &amp; CEO of Barbells for Boobs, a community taking action against breast cancer through its Resources After Diagnosis program&quot;, \"text\": &quot;October turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.\\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.\\n\\n\\u00a0\\nWe asked Founder &amp; CEO of Barbells for Boobs, Zionna Hanson (Z) about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Octobre est devenu rose ! Pour soutenir le Mois de la sensibilisation au cancer du sein, PUMA met en lumi\u00e8re des histoires fortes de femmes survivantes qui nous \u00e9meuvent, d'athl\u00e8tes qui ont \u00e9t\u00e9 touch\u00e9es par le cancer du sein et le r\u00f4le significatif que le sport joue dans leur vie.\nLe saviez-vous ? Une femme sur huit se verra diagnostiquer un cancer du sein au cours de sa vie ? Un chiffre bien triste ! Cette ann\u00e9e, PUMA s'associe \u00e0 plusieurs organisations communautaires qui se concentrent sur la sant\u00e9 et le bien-\u00eatre au sein de l'espace CrossFit, notamment Barbells for Boobs (BfB). Barbells for Boobs est une communaut\u00e9 qui agit contre le cancer du sein par le biais de son programme RAD (Resources After Diagnosis) dont la mission est d'int\u00e9grer l'activit\u00e9 physique comme fondement de la r\u00e9duction du risque de cancer du sein, du traitement et de la survie.\n<\/span>\n<br\/>\u00a0<br\/>\n<br\/>Nous avons demand\u00e9 <strong>Fondatrice et PDG de Barbells for Boobs, Zionna Hanson (Z)<\/strong> sur l'histoire de Barbells for Boobs, sur la mani\u00e8re dont elle reste positive alors qu'elle doit faire face \u00e0 un probl\u00e8me aussi lourd jour apr\u00e8s jour et sur la mani\u00e8re dont son organisation aide les personnes touch\u00e9es par le cancer du sein.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"Lecteur vid\u00e9o YouTube\" src=\"https:\/\/www.youtube.com\/embed\/qtNC8W7MmtU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Malheureusement, le cancer du sein est un probl\u00e8me auquel beaucoup d'entre nous ont \u00e9t\u00e9 confront\u00e9s sous une forme ou une autre. Zionna, f<\/strong><strong>Pour ceux qui ne sont pas aux Etats-Unis, pouvez-vous nous dire pourquoi vous avez cr\u00e9\u00e9 Barbells for Boobs ?<\/strong><br\/>\n<br\/><strong>Z :<\/strong> Barbells for Boobs a transform\u00e9 une s\u00e9ance d'entra\u00eenement en un \u00e9v\u00e9nement communautaire - un \u00e9v\u00e9nement r\u00e9alisable que les affili\u00e9s de CrossFit utilisent non seulement pour rapprocher leurs athl\u00e8tes, mais aussi pour fournir des fonds qui signifient quelque chose. Toutes les histoires et tous les liens sont r\u00e9els. Tel est l'impact de Barbells for Boobs dans sa mission de changer la fa\u00e7on dont le cancer du sein est abord\u00e9 dans les communaut\u00e9s sportives et m\u00e9dicales. Tout a commenc\u00e9 par une s\u00e9ance d'entra\u00eenement destin\u00e9e \u00e0 collecter des fonds pour une amie, et cela continue car pr\u00e8s de 500 femmes dans 8 pays font actuellement partie de notre programme \"Barbells for Boobs\". <strong>Programme \"Ressources apr\u00e8s le diagnostic\" (RAD) <\/strong>et notre vision est de renforcer ces femmes et les ressources que nous leur fournissons.<br\/>\n<br\/><strong>Comment restez-vous positif lorsque vous traitez d'un sujet aussi lourd jour apr\u00e8s jour ?<\/strong><br\/>\n<br\/><strong>Z :<\/strong> Je serais malhonn\u00eate si je n'admettais pas que certains jours sont plus difficiles que d'autres. Notre travail dans le domaine du cancer du sein implique une interaction personnelle avec chacune des femmes de notre programme RAD, ce qui a naturellement un impact sur les \u00e9motions. Nous entendons les histoires individuelles, les hauts et les bas, les victoires et les luttes, et ce sur quoi nous nous concentrons, c'est sur la fourniture d'outils pour les aider \u00e0 s'adapter \u00e0 ces choses et \u00e0 vivre leur meilleure vie. Alors, oui, il peut \u00eatre difficile d'\u00eatre toujours positif, parce que personne ne veut entendre qu'il a un cancer du sein. Mais le cancer du sein ne fait pas de discrimination et, bien que le diagnostic ne soit pas positif, nous nous concentrons sur ce que nous pouvons contr\u00f4ler et sur la mani\u00e8re dont nous nous adaptons \u00e0 ce que nous ne pouvons pas contr\u00f4ler. Il en va de m\u00eame pour l'\u00e9quipe Barbells for Boobs. Nous travaillons ensemble pour faire face aux conversations et aux situations difficiles qui entourent les personnes de notre communaut\u00e9.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Pouvez-vous nous en dire plus sur la coop\u00e9ration avec PUMA ?<\/strong><br\/>\n<br\/><strong>Z :<\/strong> PUMA a \u00e9t\u00e9 un partenaire exceptionnel de Barbells for Boobs. Sa mission d'autonomisation des femmes et de sant\u00e9 des femmes s'aligne sur nos valeurs fondamentales. PUMA cherche v\u00e9ritablement \u00e0 comprendre, \u00e0 apprendre et \u00e0 communiquer ces valeurs fondamentales \u00e0 sa propre communaut\u00e9 interne ainsi qu'\u00e0 la communaut\u00e9 dans son ensemble. Il est \u00e9vident que ces valeurs s'\u00e9tendent \u00e0 tous les types de sports et autres activit\u00e9s, y compris les arts et les projets humanitaires. L'ann\u00e9e derni\u00e8re, nous avons commenc\u00e9 \u00e0 travailler avec PUMA pour cr\u00e9er une collection de v\u00eatements, de chaussures et d'accessoires qui amplifient l'impact sur le cancer du sein. <strong>Collection de 12 pi\u00e8ces<\/strong> la premi\u00e8re semaine d'octobre. Les d\u00e9buts ont \u00e9t\u00e9 marqu\u00e9s par une <strong>PUMA NYC - \u00e9v\u00e9nement de 4 jours organis\u00e9 par l'entreprise<\/strong> avec notre communaut\u00e9 \"Ressources apr\u00e8s le diagnostic\" (RAD), qui comprend notre \u00e9quipe \"Barbells for Boobs\" et 40 athl\u00e8tes qui participent \u00e0 notre programme RAD. Le magasin phare nous a fait l'honneur d'une soir\u00e9e VIP, d'une s\u00e9ance d'entra\u00eenement, d'une s\u00e9ance de yoga et a accueilli gracieusement les salles de sport locales ainsi que certains de nos autres partenaires pour aider au lancement des articles.<br\/>\n<br\/>Nous envisageons la collection 2022 et nous avons r\u00e9cemment termin\u00e9 les dessins et les messages qui s'y rapportent. Notre communaut\u00e9 RAD et au-del\u00e0 a rendu la pareille \u00e0 la loyaut\u00e9 et au soutien ind\u00e9niable de PUMA et notre r\u00e9seau s'est renforc\u00e9, ensemble.<br\/>\n<br\/><strong>Comment BFB aide-t-elle les personnes atteintes du cancer du sein ?<\/strong><br\/>\n<br\/><strong>Z :<\/strong> Nous fournissons des ressources apr\u00e8s le diagnostic (RAD) aux femmes qui ont \u00e9t\u00e9 touch\u00e9es par le cancer du sein. Barbells for Boobs est en mesure de fournir le programme RAD gr\u00e2ce \u00e0 des dons et des subventions et nous distribuons 100% de dons pour soutenir le programme RAD et les ressources sp\u00e9cifiques qu'il utilise pour fonctionner. Le programme RAD est con\u00e7u pour offrir aux femmes touch\u00e9es par le cancer du sein un syst\u00e8me de soutien complet et comprend des activit\u00e9s physiques, un soutien et une \u00e9ducation ax\u00e9s sur le bien-\u00eatre de l'esprit, du corps et de l'\u00e2me.<br\/>\n<br\/><em>Merci beaucoup, Z !<\/em><br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2 dir=\"ltr\"><strong>\u00c0 PROPOS DU PROGRAMME RESSOURCES APR\u00c8S DIAGNOSTIC (RAD)<\/strong><\/h2>\n<br\/><strong>\nActivit\u00e9s physiques des RAD<\/strong><br\/>\n<br\/>La science a d\u00e9montr\u00e9 que l'activit\u00e9 physique est une porte d'entr\u00e9e vers la sant\u00e9. C'est la chose la plus proactive qu'une femme puisse faire pour elle-m\u00eame, qu'elle soit atteinte ou non d'un cancer du sein. C'est pourquoi le programme RAD met fortement l'accent sur l'offre d'activit\u00e9s physiques aux participantes. L'activit\u00e9 physique requise est le mouvement pendant 30 minutes. Pour ce faire, l'\u00e9quipe d'entra\u00eeneurs propose des s\u00e9ances d'entra\u00eenement individuelles avec un entra\u00eeneur du programme RAD, ainsi qu'une s\u00e9ance d'entra\u00eenement en salle de sport virtuelle \u00e0 laquelle toutes les participantes au programme RAD du monde entier peuvent participer ensemble. BFB s'engage \u00e0 offrir des options \u00e0 chaque femme, \u00e0 chaque \u00e9tape du diagnostic de cancer du sein et dans leur vie apr\u00e8s le traitement.<br\/>\n<br\/><strong>Activit\u00e9s de soutien aux RAD<\/strong><br\/>\n<br\/>Mettre en relation des femmes partageant les m\u00eames id\u00e9es et touch\u00e9es par le cancer du sein en leur apportant un soutien communautaire essentiel pour renforcer la confiance et les liens. Ces activit\u00e9s comprennent des engagements sociaux, des s\u00e9minaires interactifs sur les pratiques de sant\u00e9, la nutrition, le sommeil, la gestion du stress et bien d'autres choses encore, afin d'\u00e9quilibrer les activit\u00e9s physiques.<br\/>\n<br\/><strong>Activit\u00e9s d'\u00e9ducation \u00e0 la RAD<\/strong><br\/>\n<br\/>Fournir des ressources \u00e9ducatives sur l'oncologie de l'exercice et la sant\u00e9 mentale en rapport avec le cancer du sein. Ces activit\u00e9s impliquent que les membres du conseil m\u00e9dical consultatif fassent des pr\u00e9sentations sur divers sujets et qu'ils enrichissent une biblioth\u00e8que globale de ressources visuelles et \u00e9crites.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong>FUSE X HALT\u00c8RES POUR LA COLLECTION DE SEINS<\/strong><\/h2>\n<br\/>PUMA a lanc\u00e9 une collection de v\u00eatements en \u00e9dition limit\u00e9e. Elle se caract\u00e9rise par des touches de rose cibl\u00e9es et la marque Barbells for Boobs, et symbolise la d\u00e9termination dont font preuve les personnes touch\u00e9es par le cancer du sein.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tBarbells for Boobs red\u00e9finit les normes de soins pour la sant\u00e9 des seins et s'efforce d'am\u00e9liorer la qualit\u00e9 de vie des femmes apr\u00e8s le diagnostic. Gr\u00e2ce \u00e0 un soutien sans faille, elles forment une communaut\u00e9 impressionnante avec laquelle PUMA est fi\u00e8re de s'associer. Dans le cadre de notre toute premi\u00e8re collaboration, nous c\u00e9l\u00e9brons toutes les personnes touch\u00e9es, ainsi que les d\u00e9fenseurs et les athl\u00e8tes qui \u0153uvrent en faveur d'un progr\u00e8s positif. \n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tBarbells for Boobs red\u00e9finit les normes de soins pour la sant\u00e9 des seins et s'efforce d'am\u00e9liorer la qualit\u00e9 de vie des femmes apr\u00e8s le diagnostic. Gr\u00e2ce \u00e0 un soutien sans faille, elles forment une communaut\u00e9 impressionnante avec laquelle PUMA est fi\u00e8re de s'associer. Dans le cadre de notre toute premi\u00e8re collaboration, nous c\u00e9l\u00e9brons toutes les personnes touch\u00e9es, ainsi que les d\u00e9fenseurs et les athl\u00e8tes qui \u0153uvrent en faveur d'un progr\u00e8s positif. \n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/3.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tBarbells for Boobs red\u00e9finit les normes de soins pour la sant\u00e9 des seins et s'efforce d'am\u00e9liorer la qualit\u00e9 de vie des femmes apr\u00e8s le diagnostic. Gr\u00e2ce \u00e0 un soutien sans faille, elles forment une communaut\u00e9 impressionnante avec laquelle PUMA est fi\u00e8re de s'associer. Dans le cadre de notre toute premi\u00e8re collaboration, nous c\u00e9l\u00e9brons toutes les personnes touch\u00e9es, ainsi que les d\u00e9fenseurs et les athl\u00e8tes qui \u0153uvrent en faveur d'un progr\u00e8s positif. \n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong>LE FUNDRAISER<\/strong><\/h2>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Tout au long du Mois de la sensibilisation au cancer du sein, PUMA encourage ses followers \u00e0 partager des histoires fortes sur la fa\u00e7on dont le cancer du sein a impact\u00e9 leur vie et\/ou celle des femmes qui les entourent. Postez vos histoires avec une image ou une vid\u00e9o sur Instagram ou TikTok avec le hashtag <strong>1TP5ElleMouveavecBut<\/strong>. Pour chaque article qui comprend <strong>1TP5ElleMouveavecBut<\/strong>, nous ferons un don de $1 (jusqu'\u00e0 un total de $25.000) \u00e0 <strong>Des halt\u00e8res pour les seins<\/strong>, afin de les aider \u00e0 poursuivre leurs efforts pour am\u00e9liorer la qualit\u00e9 de vie et les r\u00e9sultats des personnes touch\u00e9es par le cancer du sein.<br\/>\n<br\/>\u00a0<br\/>\n<br\/>Vous pouvez \u00e9galement faire un don<strong> ici.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Nous sommes #strongertogether !<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery3.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Qu'est-ce que Barbells for Boobs pour vous ? <\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/qV_8-2toQbg\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/qV_8-2toQbg<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/qV_8-2toQbg\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Deirdre<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/14aOo_wrN2M\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/14aOo_wrN2M<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/14aOo_wrN2M\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Jessica<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/oGi9_wTOQIQ\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/oGi9_wTOQIQ<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/oGi9_wTOQIQ\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Kristin<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/w3tFutUTzGQ\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/w3tFutUTzGQ<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/w3tFutUTzGQ\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >LaToya<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/-V4WCkubgl4\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/-V4WCkubgl4<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/-V4WCkubgl4\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Margarita <\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/vtQinvxtMoU\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/vtQinvxtMoU<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/vtQinvxtMoU\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>L'histoire des halt\u00e8res pour les seins<\/h2>\n<p>Un groupe de personnes s'est r\u00e9uni sur un parking en <strong>2009<\/strong>, Elle a effectu\u00e9 30 \u00e9paul\u00e9s-jet\u00e9s \u201cGRACE\u201d et a collect\u00e9 des fonds pour Cecy, la meilleure amie de Zionna (Z), fondatrice de Barbells for Boobs. Cecy s'est vu refuser une mammographie parce qu'elle \u00e9tait consid\u00e9r\u00e9e comme trop jeune, \u00e0 l'\u00e2ge de 26 ans, pour avoir un cancer du sein, selon les m\u00e9decins de l'\u00e9poque. Cecy a alors demand\u00e9 \u00e0 Zionna et aux participants de faire don des fonds \u00e0 d'autres personnes qui en avaient besoin. Gr\u00e2ce \u00e0 cet acte d\u00e9sint\u00e9ress\u00e9 de Cecy, Barbells for Boobs est devenu une tradition dans la communaut\u00e9 CrossFit nord-am\u00e9ricaine et a permis de r\u00e9colter pr\u00e8s de 20 millions de dollars au cours de la d\u00e9cennie suivante. Barbells for Boobs a permis de mettre en place un programme national de d\u00e9tection pr\u00e9coce, qui a permis de <strong>a financ\u00e9 plus de 54 000 proc\u00e9dures<\/strong> pour soutenir le d\u00e9pistage du cancer du sein chez les femmes jeunes et mal desservies. Cependant, beaucoup ignorent qu'un peu moins de dix ans plus tard, le cancer du sein a de nouveau touch\u00e9 Z et ses proches. Cette fois, Jenny, la s\u0153ur de Z, a appris qu'elle \u00e9tait atteinte d'un cancer du sein m\u00e9tastatique, ce qui signifie qu'il n'y a pas de rem\u00e8de et que la maladie va \u00e9voluer rapidement. Malheureusement, Jenny est d\u00e9c\u00e9d\u00e9e en 2018.<\/p>\n<p>\u201c<em>Les vies changent \u00e0 jamais apr\u00e8s le diagnostic. Apr\u00e8s avoir perdu ma s\u0153ur, j'ai su qu'il fallait faire quelque chose de plus pour les femmes touch\u00e9es par un diagnostic de cancer du sein. Une fois que les cloches du traitement ont sonn\u00e9 et que les cheveux ont repouss\u00e9, les femmes restent avec des cicatrices que personne ne voit. Je crois sinc\u00e8rement que l'activit\u00e9 physique est la base de la gu\u00e9rison des cicatrices que le cancer du sein a laiss\u00e9es \u00e0 beaucoup d'entre nous. Pour boucler la boucle de notre travail, qui consiste \u00e0 fournir une \u00e9ducation et un soutien aux femmes touch\u00e9es par le cancer du sein, en mettant l'accent sur la sant\u00e9 physique et mentale.<\/em>.\u201d - <span class=\"text-style-2\">Fondatrice et PDG de Barbells for Boobs, Zionna Hanson (Z)<\/span><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>@zionna sur instagram<\/h2>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir ce message sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Un post partag\u00e9 par Zionna (@zionna)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>October turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.<br \/>\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.<\/p>\n<p>\u00a0<br \/>\nWe asked Founder &#038; CEO of Barbells for Boobs, Zionna Hanson (Z) about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.<\/p>","protected":false},"author":4,"featured_media":30803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":17465,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-30799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":30799,"post_author":"4","post_date":"2021-10-28 10:32:08","post_date_gmt":"2021-10-28 08:32:08","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/10\/Header-BFB.jpg\",\"filesize\":511928,\"sizes\":{\"medium\":{\"file\":\"Header-BFB-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":14463},\"large\":{\"file\":\"Header-BFB-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":102756},\"thumbnail\":{\"file\":\"Header-BFB-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8076},\"medium_large\":{\"file\":\"Header-BFB-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":65284},\"trp-custom-language-flag\":{\"file\":\"Header-BFB-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":457}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30803,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Header-BFB.jpg\",\"title\":\"Header-BFB\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"BABES FOR BOOBS\",\"content\":\"PUMA is partnering with non-profit organization Barbells for Boobs\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eOctober turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.\\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.\\n\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We asked \\u0026lt;strong\\u0026gt;Founder \\u0026amp;amp; CEO of Barbells for Boobs, Zionna Hanson (Z)\\u0026lt;\/strong\\u0026gt; about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/qtNC8W7MmtU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/Zionna-Hanson.jpg\",\"filesize\":726626,\"sizes\":{\"medium\":{\"file\":\"Zionna-Hanson-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10375},\"large\":{\"file\":\"Zionna-Hanson-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":73989},\"thumbnail\":{\"file\":\"Zionna-Hanson-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6080},\"medium_large\":{\"file\":\"Zionna-Hanson-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46320},\"trp-custom-language-flag\":{\"file\":\"Zionna-Hanson-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":460}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30913,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\",\"title\":\"Zionna Hanson\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/Zionna-Hanson.jpg\",\"filesize\":726626,\"sizes\":{\"medium\":{\"file\":\"Zionna-Hanson-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10375},\"large\":{\"file\":\"Zionna-Hanson-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":73989},\"thumbnail\":{\"file\":\"Zionna-Hanson-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6080},\"medium_large\":{\"file\":\"Zionna-Hanson-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46320},\"trp-custom-language-flag\":{\"file\":\"Zionna-Hanson-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":460}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30913,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\",\"title\":\"Zionna Hanson\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Unfortunately, breast cancer is an issue that many of us have faced in some shape or form. Zionna, f\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;or those outside of the U.S., can you tell us, why did you found Barbells for Boobs?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; Barbells for Boobs turned a workout into a community event \u2013 an actionable event that CrossFit affiliates not only use to bring their athletes closer together, but also provides funds that mean something. All stories and connections are real. Such is the impact that Barbells for Boobs has in its mission to change the way breast cancer is addressed in the fitness and medical communities. It started with a workout to raise funds for a friend and it continues because we have nearly 500 women in 8 countries currently in our \\u0026lt;strong\\u0026gt;Resources After Diagnosis (RAD) program \\u0026lt;\/strong\\u0026gt;and it is our vision to strengthen those women and the resources we provide.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you stay positive while dealing with such a heavy issue day in and day out?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; I would be dishonest if I didn\u2019t admit that some days are harder than others. Our work in breast cancer involves a personal interaction with each of the women in our RAD program, so naturally emotions are impacted. We hear the individual stories, the ups and downs, the wins and struggles, and what we do focus on is providing the tools to assist them with, adjusting to these things and living their best life. So, yes it can be hard to always be positive, because no one wants to hear they have breast cancer. But breast cancer doesn\u2019t discriminate and while getting the diagnosis is not a positive thing, we focus on what we can control and also how we adapt to what we cannot. The same is true for the Barbells for Boobs team. We work together to deal with heavy conversations and situations surrounding the individuals within our community.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Can you please tell us a bit more about the cooperation with PUMA?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; PUMA has been an outstanding partner with Barbells for Boobs. Its mission to empower women and women\u2019s health aligns with our core values. PUMA genuinely seeks to understand, learn and communicate to its own internal community as well as the community at-large about those core values. It is evident that it spans across all types of sports and other activities, including arts and humanity\u2019s projects. We began working with PUMA last year to create a collection of apparel, shoes and accessories that amplify the impact on breast cancer and launched that \\u0026lt;strong\\u0026gt;12-piece collection\\u0026lt;\/strong\\u0026gt; the first week of October. The debut included a \\u0026lt;strong\\u0026gt;PUMA NYC- hosted, 4-day event\\u0026lt;\/strong\\u0026gt; with our Resources After Diagnosis (RAD) community, which included our Barbells for Boobs team and 40 athletes that participate in our RAD program. The flagship store honored us with a VIP party, a workout, a yoga event and extended itself as a gracious host to the local gyms and also welcomed some of our other partners to help launch the items.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We are looking ahead to the 2022 collection and recently finished the designs and messaging for that. Our RAD community and beyond has reciprocated PUMA\u2019s loyalty and undeniable support and our network has grown in strength, together.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How does BFB help those in the breast cancer community?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; We provide Resources After Diagnosis (RAD) for women who have been impacted by breast cancer. Barbells for Boobs is able to provide the RAD program through donations and grants and we distribute 100% of donations to supporting the RAD program and the specific resources it utilizes to operate. The RAD Program is designed to give women impacted by breast cancer a comprehensive support system and includes physical activity, support and education focused on mind, body and soul well-being.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Thank you very much, Z!\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2 dir=\\u0022ltr\\u0022\\u003e\\u003cstrong\\u003eABOUT THE RESOURCES AFTER DIAGNOSIS (RAD) PROGRAM\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\\nRAD Physical Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Science has shown that physical activity is a gateway to health. It is the most proactive thing a woman can do for herself, whether they have breast cancer or not. For this reason, the RAD program includes a strong focus on providing physical activity outlets for participants. The physical activity requirement is movement for 30 minutes. To achieve this, the coaching team offers 1-on-1 workout sessions with a RAD coach, as well as a virtual gym workout for all RAD program participants around the world to participate in together. BFB are committed to having options for every woman in every stage of their breast cancer diagnosis and in their life after treatment.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RAD Support Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Connecting like-minded women impacted by breast cancer by providing them with critical community-driven support to build confidence and connection. These include social engagements, interactive seminars about health practices, nutrition, sleep, handling stress and much more to provide an equal balance to the physical activities.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RAD Education Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Providing educational resources on exercise oncology and mental health as they pertain to breast cancer. These activities involve medical advisory board members presenting on various topics, as well as adding to an overall library of visual and written resources.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eFUSE X BARBELLS FOR BOOBS COLLECTION\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;PUMA released a limited-edition apparel collection. It features purposeful pops of pink and Barbells for Boobs branding and signifies the resolve that\u2019s found in those affected by breast cancer.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/1.jpg\",\"filesize\":1122639,\"sizes\":{\"medium\":{\"file\":\"1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10727},\"large\":{\"file\":\"1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":118375},\"thumbnail\":{\"file\":\"1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6629},\"medium_large\":{\"file\":\"1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":63830},\"trp-custom-language-flag\":{\"file\":\"1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":422}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30800,\"alt\":\"\",\"caption\":\"Barbells for Boobs is redefining the standard of care for breast health and works toward improving the quality of life among women post-diagnosis. Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. In our first ever collaboration, we celebrate all of those ever affected, along with the advocates and athletes that push for positive progress. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/1.jpg\",\"title\":\"1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/2.jpg\",\"filesize\":1221000,\"sizes\":{\"medium\":{\"file\":\"2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12757},\"large\":{\"file\":\"2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":131097},\"thumbnail\":{\"file\":\"2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7635},\"medium_large\":{\"file\":\"2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":72470},\"trp-custom-language-flag\":{\"file\":\"2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":448}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30801,\"alt\":\"\",\"caption\":\"Barbells for Boobs is redefining the standard of care for breast health and works toward improving the quality of life among women post-diagnosis. Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. In our first ever collaboration, we celebrate all of those ever affected, along with the advocates and athletes that push for positive progress. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/2.jpg\",\"title\":\"2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/3.jpg\",\"filesize\":1019671,\"sizes\":{\"medium\":{\"file\":\"3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10481},\"large\":{\"file\":\"3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":115278},\"thumbnail\":{\"file\":\"3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6324},\"medium_large\":{\"file\":\"3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":63167},\"trp-custom-language-flag\":{\"file\":\"3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30802,\"alt\":\"\",\"caption\":\"Barbells for Boobs is redefining the standard of care for breast health and works toward improving the quality of life among women post-diagnosis. Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. In our first ever collaboration, we celebrate all of those ever affected, along with the advocates and athletes that push for positive progress. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/3.jpg\",\"title\":\"3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true,true,true],\"aspect\":\"0\",\"style\":\"3\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eTHE FUNDRAISER\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Throughout Breast Cancer Awareness Month, PUMA is encouraging our followers to share powerful stories of how breast cancer has impacted their lives and\/or the lives of women around them. Post your stories with an image or video using Instagram or TikTok with the hashtag \\u0026lt;strong\\u0026gt;#SheMovesWithPurpose\\u0026lt;\/strong\\u0026gt;. For each post that includes \\u0026lt;strong\\u0026gt;#SheMovesWithPurpose\\u0026lt;\/strong\\u0026gt;, we will donate $1 (up to a total of $25,000) to \\u0026lt;strong\\u0026gt;Barbells for Boobs\\u0026lt;\/strong\\u0026gt;, to help further their efforts to improve the quality of life and outcomes in individuals impacted by breast cancer.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;You can also make your donation\\u0026lt;strong\\u0026gt; here.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe are #strongertogether!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/BFB-gallery3.jpg\",\"filesize\":1039959,\"sizes\":{\"medium\":{\"file\":\"BFB-gallery3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":17918},\"large\":{\"file\":\"BFB-gallery3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":128214},\"thumbnail\":{\"file\":\"BFB-gallery3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8065},\"medium_large\":{\"file\":\"BFB-gallery3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":80149},\"trp-custom-language-flag\":{\"file\":\"BFB-gallery3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":498}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30806,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery3.jpg\",\"title\":\"BFB-gallery3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/BFB-gallery2.jpg\",\"filesize\":972542,\"sizes\":{\"medium\":{\"file\":\"BFB-gallery2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":14206},\"large\":{\"file\":\"BFB-gallery2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":107109},\"thumbnail\":{\"file\":\"BFB-gallery2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"medium_large\":{\"file\":\"BFB-gallery2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":64970},\"trp-custom-language-flag\":{\"file\":\"BFB-gallery2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":493}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30805,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery2.jpg\",\"title\":\"BFB-gallery2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"What is Barbells for Boobs for you? \"} \/--><!-- wp:puma\/row-video {\"id\":\"qV_8-2toQbg\",\"title\":\"What is Barbells for Boobs for you? \",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Deirdre\"} \/--><!-- wp:puma\/row-video {\"id\":\"14aOo_wrN2M\",\"title\":\"Deirdre\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Jessica\"} \/--><!-- wp:puma\/row-video {\"id\":\"oGi9_wTOQIQ\",\"title\":\"Jessica\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Kristin\"} \/--><!-- wp:puma\/row-video {\"id\":\"w3tFutUTzGQ\",\"title\":\"Kristin\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"LaToya\"} \/--><!-- wp:puma\/row-video {\"id\":\"-V4WCkubgl4\",\"title\":\"LaToya\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Margarita \"} \/--><!-- wp:puma\/row-video {\"id\":\"vtQinvxtMoU\",\"title\":\"Margarita \",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eThe Barbells for Boobs story\\u003c\/h2\\u003e\\n\\u003cp\\u003eA group of people met in a parking lot back in \\u003cstrong\\u003e2009\\u003c\/strong\\u003e, performed \u201cGRACE\u201d 30 clean and jerks, and raised funds for Cecy, the best friend of Barbells for Boobs Founder Zionna (Z). Cecy was denied a mammogram because she was considered too young at the age of 26 to get breast cancer, according to doctors at the time. Cecy then asked Zionna and those who participated, to donate the funds to others who needed it. With that selfless act from Cecy, Barbells for Boobs became a tradition in the North American CrossFit Community raising almost 20 million dollars in the next decade. Barbells for Boobs built a national early detection program, that has \\u003cstrong\\u003efunded over 54,000 procedures\\u003c\/strong\\u003e to support breast cancer screening for young and underserved women. However, many don\u2019t know that just under 10 years later, breast cancer once again impacted Z and those closest to her. This time, Z\u2019s sister, Jenny learned she had metastatic breast cancer, which meant, there was no cure and it was going to move quickly. Sadly, Jenny passed away in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201c\\u003cem\\u003eLives change forever after diagnosis. After losing my sister, I knew there had to be something more for women impacted by a breast cancer diagnosis. After the treatment bells ring and the hair grows back, women are left with scars that no one sees. I truly believe that physical activity is the foundation to healing the scars that breast cancer has given many of us. To complete the circle of our work, meant to provide education and support with a focus on physical and mental health avenues for women impacted by breast cancer\\u003c\/em\\u003e.\u201d \\u0026#8211; \\u003cspan class=\\u0022text-style-2\\u0022\\u003eFounder \\u0026amp; CEO of Barbells for Boobs, Zionna Hanson (Z)\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e@zionna on instagram\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cdiv style=\\u0022display: flex; 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font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cp style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0022\\u003e\\u003ca style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0022 href=\\u0022https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eA post shared by Zionna (@zionna)\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/10\/Untitled-3.jpg\",\"filesize\":399258,\"sizes\":{\"medium\":{\"file\":\"Untitled-3-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13510},\"large\":{\"file\":\"Untitled-3-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":100075},\"thumbnail\":{\"file\":\"Untitled-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5738},\"trp-custom-language-flag\":{\"file\":\"Untitled-3-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":330}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30812,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\",\"title\":\"Untitled-3\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"\"],\"showCaptions\":[false],\"portraitMode\":[false],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2021\/10\/Untitled-3.jpg\",\"filesize\":399258,\"sizes\":{\"medium\":{\"file\":\"Untitled-3-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13510},\"large\":{\"file\":\"Untitled-3-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":100075},\"thumbnail\":{\"file\":\"Untitled-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5738},\"trp-custom-language-flag\":{\"file\":\"Untitled-3-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":330}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30812,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\",\"title\":\"Untitled-3\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/-->","post_title":"PUMA interview with Zionna Hanson, Founder & CEO of Barbells for Boobs, a community taking action against breast cancer through its Resources After Diagnosis program","post_excerpt":"October turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.\n\n\u00a0\nWe asked Founder & CEO of Barbells for Boobs, Zionna Hanson (Z) about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program","to_ping":"","pinged":"","post_modified":"2025-09-19 14:47:34","post_modified_gmt":"2025-09-19 14:47:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=30799","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":30799,"author":"4","date":"2021-10-28 10:32:08","date_gmt":"2021-10-28 08:32:08","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/10\/Header-BFB.jpg\",\"filesize\":511928,\"sizes\":{\"medium\":{\"file\":\"Header-BFB-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":14463},\"large\":{\"file\":\"Header-BFB-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":102756},\"thumbnail\":{\"file\":\"Header-BFB-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8076},\"medium_large\":{\"file\":\"Header-BFB-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":65284},\"trp-custom-language-flag\":{\"file\":\"Header-BFB-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":457}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30803,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Header-BFB.jpg\",\"title\":\"Header-BFB\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"BABES FOR BOOBS\",\"content\":\"PUMA is partnering with non-profit organization Barbells for Boobs\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eOctober turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.\\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.\\n\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We asked \\u0026lt;strong\\u0026gt;Founder \\u0026amp;amp; CEO of Barbells for Boobs, Zionna Hanson (Z)\\u0026lt;\/strong\\u0026gt; about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/qtNC8W7MmtU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/Zionna-Hanson.jpg\",\"filesize\":726626,\"sizes\":{\"medium\":{\"file\":\"Zionna-Hanson-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10375},\"large\":{\"file\":\"Zionna-Hanson-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":73989},\"thumbnail\":{\"file\":\"Zionna-Hanson-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6080},\"medium_large\":{\"file\":\"Zionna-Hanson-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46320},\"trp-custom-language-flag\":{\"file\":\"Zionna-Hanson-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":460}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30913,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\",\"title\":\"Zionna Hanson\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/Zionna-Hanson.jpg\",\"filesize\":726626,\"sizes\":{\"medium\":{\"file\":\"Zionna-Hanson-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10375},\"large\":{\"file\":\"Zionna-Hanson-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":73989},\"thumbnail\":{\"file\":\"Zionna-Hanson-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6080},\"medium_large\":{\"file\":\"Zionna-Hanson-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46320},\"trp-custom-language-flag\":{\"file\":\"Zionna-Hanson-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":460}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30913,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\",\"title\":\"Zionna Hanson\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Unfortunately, breast cancer is an issue that many of us have faced in some shape or form. Zionna, f\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;or those outside of the U.S., can you tell us, why did you found Barbells for Boobs?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; Barbells for Boobs turned a workout into a community event \u2013 an actionable event that CrossFit affiliates not only use to bring their athletes closer together, but also provides funds that mean something. All stories and connections are real. Such is the impact that Barbells for Boobs has in its mission to change the way breast cancer is addressed in the fitness and medical communities. It started with a workout to raise funds for a friend and it continues because we have nearly 500 women in 8 countries currently in our \\u0026lt;strong\\u0026gt;Resources After Diagnosis (RAD) program \\u0026lt;\/strong\\u0026gt;and it is our vision to strengthen those women and the resources we provide.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you stay positive while dealing with such a heavy issue day in and day out?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; I would be dishonest if I didn\u2019t admit that some days are harder than others. Our work in breast cancer involves a personal interaction with each of the women in our RAD program, so naturally emotions are impacted. We hear the individual stories, the ups and downs, the wins and struggles, and what we do focus on is providing the tools to assist them with, adjusting to these things and living their best life. So, yes it can be hard to always be positive, because no one wants to hear they have breast cancer. But breast cancer doesn\u2019t discriminate and while getting the diagnosis is not a positive thing, we focus on what we can control and also how we adapt to what we cannot. The same is true for the Barbells for Boobs team. We work together to deal with heavy conversations and situations surrounding the individuals within our community.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Can you please tell us a bit more about the cooperation with PUMA?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; PUMA has been an outstanding partner with Barbells for Boobs. Its mission to empower women and women\u2019s health aligns with our core values. PUMA genuinely seeks to understand, learn and communicate to its own internal community as well as the community at-large about those core values. It is evident that it spans across all types of sports and other activities, including arts and humanity\u2019s projects. We began working with PUMA last year to create a collection of apparel, shoes and accessories that amplify the impact on breast cancer and launched that \\u0026lt;strong\\u0026gt;12-piece collection\\u0026lt;\/strong\\u0026gt; the first week of October. The debut included a \\u0026lt;strong\\u0026gt;PUMA NYC- hosted, 4-day event\\u0026lt;\/strong\\u0026gt; with our Resources After Diagnosis (RAD) community, which included our Barbells for Boobs team and 40 athletes that participate in our RAD program. The flagship store honored us with a VIP party, a workout, a yoga event and extended itself as a gracious host to the local gyms and also welcomed some of our other partners to help launch the items.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We are looking ahead to the 2022 collection and recently finished the designs and messaging for that. Our RAD community and beyond has reciprocated PUMA\u2019s loyalty and undeniable support and our network has grown in strength, together.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How does BFB help those in the breast cancer community?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; We provide Resources After Diagnosis (RAD) for women who have been impacted by breast cancer. Barbells for Boobs is able to provide the RAD program through donations and grants and we distribute 100% of donations to supporting the RAD program and the specific resources it utilizes to operate. The RAD Program is designed to give women impacted by breast cancer a comprehensive support system and includes physical activity, support and education focused on mind, body and soul well-being.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Thank you very much, Z!\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2 dir=\\u0022ltr\\u0022\\u003e\\u003cstrong\\u003eABOUT THE RESOURCES AFTER DIAGNOSIS (RAD) PROGRAM\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\\nRAD Physical Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Science has shown that physical activity is a gateway to health. It is the most proactive thing a woman can do for herself, whether they have breast cancer or not. For this reason, the RAD program includes a strong focus on providing physical activity outlets for participants. The physical activity requirement is movement for 30 minutes. To achieve this, the coaching team offers 1-on-1 workout sessions with a RAD coach, as well as a virtual gym workout for all RAD program participants around the world to participate in together. BFB are committed to having options for every woman in every stage of their breast cancer diagnosis and in their life after treatment.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RAD Support Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Connecting like-minded women impacted by breast cancer by providing them with critical community-driven support to build confidence and connection. These include social engagements, interactive seminars about health practices, nutrition, sleep, handling stress and much more to provide an equal balance to the physical activities.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RAD Education Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Providing educational resources on exercise oncology and mental health as they pertain to breast cancer. These activities involve medical advisory board members presenting on various topics, as well as adding to an overall library of visual and written resources.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eFUSE X BARBELLS FOR BOOBS COLLECTION\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;PUMA released a limited-edition apparel collection. 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Post your stories with an image or video using Instagram or TikTok with the hashtag \\u0026lt;strong\\u0026gt;#SheMovesWithPurpose\\u0026lt;\/strong\\u0026gt;. For each post that includes \\u0026lt;strong\\u0026gt;#SheMovesWithPurpose\\u0026lt;\/strong\\u0026gt;, we will donate $1 (up to a total of $25,000) to \\u0026lt;strong\\u0026gt;Barbells for Boobs\\u0026lt;\/strong\\u0026gt;, to help further their efforts to improve the quality of life and outcomes in individuals impacted by breast cancer.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;You can also make your donation\\u0026lt;strong\\u0026gt; here.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe are #strongertogether!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/BFB-gallery3.jpg\",\"filesize\":1039959,\"sizes\":{\"medium\":{\"file\":\"BFB-gallery3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":17918},\"large\":{\"file\":\"BFB-gallery3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":128214},\"thumbnail\":{\"file\":\"BFB-gallery3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8065},\"medium_large\":{\"file\":\"BFB-gallery3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":80149},\"trp-custom-language-flag\":{\"file\":\"BFB-gallery3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":498}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30806,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery3.jpg\",\"title\":\"BFB-gallery3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/BFB-gallery2.jpg\",\"filesize\":972542,\"sizes\":{\"medium\":{\"file\":\"BFB-gallery2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":14206},\"large\":{\"file\":\"BFB-gallery2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":107109},\"thumbnail\":{\"file\":\"BFB-gallery2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"medium_large\":{\"file\":\"BFB-gallery2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":64970},\"trp-custom-language-flag\":{\"file\":\"BFB-gallery2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":493}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30805,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery2.jpg\",\"title\":\"BFB-gallery2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"What is Barbells for Boobs for you? \"} \/--><!-- wp:puma\/row-video {\"id\":\"qV_8-2toQbg\",\"title\":\"What is Barbells for Boobs for you? \",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Deirdre\"} \/--><!-- wp:puma\/row-video {\"id\":\"14aOo_wrN2M\",\"title\":\"Deirdre\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Jessica\"} \/--><!-- wp:puma\/row-video {\"id\":\"oGi9_wTOQIQ\",\"title\":\"Jessica\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Kristin\"} \/--><!-- wp:puma\/row-video {\"id\":\"w3tFutUTzGQ\",\"title\":\"Kristin\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"LaToya\"} \/--><!-- wp:puma\/row-video {\"id\":\"-V4WCkubgl4\",\"title\":\"LaToya\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Margarita \"} \/--><!-- wp:puma\/row-video {\"id\":\"vtQinvxtMoU\",\"title\":\"Margarita \",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eThe Barbells for Boobs story\\u003c\/h2\\u003e\\n\\u003cp\\u003eA group of people met in a parking lot back in \\u003cstrong\\u003e2009\\u003c\/strong\\u003e, performed \u201cGRACE\u201d 30 clean and jerks, and raised funds for Cecy, the best friend of Barbells for Boobs Founder Zionna (Z). Cecy was denied a mammogram because she was considered too young at the age of 26 to get breast cancer, according to doctors at the time. Cecy then asked Zionna and those who participated, to donate the funds to others who needed it. With that selfless act from Cecy, Barbells for Boobs became a tradition in the North American CrossFit Community raising almost 20 million dollars in the next decade. Barbells for Boobs built a national early detection program, that has \\u003cstrong\\u003efunded over 54,000 procedures\\u003c\/strong\\u003e to support breast cancer screening for young and underserved women. However, many don\u2019t know that just under 10 years later, breast cancer once again impacted Z and those closest to her. This time, Z\u2019s sister, Jenny learned she had metastatic breast cancer, which meant, there was no cure and it was going to move quickly. Sadly, Jenny passed away in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201c\\u003cem\\u003eLives change forever after diagnosis. After losing my sister, I knew there had to be something more for women impacted by a breast cancer diagnosis. After the treatment bells ring and the hair grows back, women are left with scars that no one sees. I truly believe that physical activity is the foundation to healing the scars that breast cancer has given many of us. To complete the circle of our work, meant to provide education and support with a focus on physical and mental health avenues for women impacted by breast cancer\\u003c\/em\\u003e.\u201d \\u0026#8211; \\u003cspan class=\\u0022text-style-2\\u0022\\u003eFounder \\u0026amp; CEO of Barbells for Boobs, Zionna Hanson (Z)\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e@zionna on instagram\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cdiv style=\\u0022display: flex; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cp style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0022\\u003e\\u003ca style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0022 href=\\u0022https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eA post shared by Zionna (@zionna)\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/10\/Untitled-3.jpg\",\"filesize\":399258,\"sizes\":{\"medium\":{\"file\":\"Untitled-3-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13510},\"large\":{\"file\":\"Untitled-3-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":100075},\"thumbnail\":{\"file\":\"Untitled-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5738},\"trp-custom-language-flag\":{\"file\":\"Untitled-3-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":330}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30812,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\",\"title\":\"Untitled-3\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"\"],\"showCaptions\":[false],\"portraitMode\":[false],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2021\/10\/Untitled-3.jpg\",\"filesize\":399258,\"sizes\":{\"medium\":{\"file\":\"Untitled-3-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13510},\"large\":{\"file\":\"Untitled-3-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":100075},\"thumbnail\":{\"file\":\"Untitled-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5738},\"trp-custom-language-flag\":{\"file\":\"Untitled-3-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":330}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30812,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\",\"title\":\"Untitled-3\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/-->","title":"PUMA interview with Zionna Hanson, Founder & CEO of Barbells for Boobs, a community taking action against breast cancer through its Resources After Diagnosis program","excerpt":"October turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.\n\n\u00a0\nWe asked Founder & CEO of Barbells for Boobs, Zionna Hanson (Z) about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.","status":"publish","password":"","name":"puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program","modified":"2025-09-19 14:47:34","modified_gmt":"2025-09-19 14:47:34","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"28 octobre 2021 \u00e0 08:32","date_local":"28 octobre 2021","time_local":"08:32","slug":"puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/","featured_image":{"width":1140,"height":640,"file":"2021\/10\/Header-BFB.jpg","filesize":511928,"sizes":{"medium":{"file":"Header-BFB-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":14463},"large":{"file":"Header-BFB-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":102756},"thumbnail":{"file":"Header-BFB-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":8076},"medium_large":{"file":"Header-BFB-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":65284},"trp-custom-language-flag":{"file":"Header-BFB-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":457}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":30803,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Header-BFB.jpg","title":"Header-BFB","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA interview with Zionna Hanson, Founder & CEO of Barbells for Boobs, a community taking action against breast cancer through its Resources After Diagnosis program","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/30799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=30799"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/30799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/30803"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=30799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=30799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}