{"id":30352,"date":"2021-10-05T08:50:21","date_gmt":"2021-10-05T06:50:21","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=30352"},"modified":"2025-09-19T14:48:09","modified_gmt":"2025-09-19T14:48:09","slug":"indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/","title":{"rendered":"La soci\u00e9t\u00e9 indienne de commerce \u00e9lectronique Flipkart lance le produit \u20181DER by PUMA\u2019, con\u00e7u en collaboration avec le joueur de cricket KL Rahul."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/ La soci\u00e9t\u00e9 indienne de commerce \u00e9lectronique Flipkart lance \u2018 1DER by PUMA \u2019, con\u00e7ue en collaboration avec le joueur de cricket KL Rahul.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/KL-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Findian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Findian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Findian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Athleisure chic<\/h1>\n        <div class=\"articleintro\" >1DER by PUMA r\u00e9pond au besoin croissant d'articles de sport \u00e9l\u00e9gants et abordables.<\/div>\n        <div class=\"date\">5 octobre 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Indian e-commerce company Flipkart launches \\u20181DER by PUMA\\u2019, designed in collaboration with cricketer KL Rahul&quot;, \"text\": &quot;India\\u2019s homegrown e-commerce marketplace \\u201cFlipkart\\u201d, has strengthened its partnership with us to make an affordable range of stylish athleisure available to every Indian across the country. Designed in collaboration with cricketer KL Rahul, the new sub-brand \\u20181DER by PUMA\\u2019 is on Flipkart, puma.com and select PUMA stores. This launch also marks the 10-year partnership between PUMA and Flipkart that has seen millions of customers across the country get access to quality and stylish sportswear products through a growing network of sellers.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Findian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Findian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Flipkart, la plateforme de commerce \u00e9lectronique indienne, a renforc\u00e9 son partenariat avec PUMA afin de mettre \u00e0 la disposition de tous les Indiens du pays une gamme abordable de v\u00eatements athl\u00e9tiques \u00e9l\u00e9gants. Con\u00e7ue en collaboration avec le joueur de cricket KL Rahul, la nouvelle sous-marque \u201c 1DER by PUMA \u201d est disponible sur Flipkart, puma.com et dans certains magasins PUMA. Ce lancement marque \u00e9galement les 10 ans de partenariat entre PUMA et Flipkart, qui a permis \u00e0 des millions de clients \u00e0 travers le pays d'acc\u00e9der \u00e0 des v\u00eatements de sport de qualit\u00e9 et \u00e9l\u00e9gants gr\u00e2ce \u00e0 un r\u00e9seau croissant de vendeurs.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CUMhLv3FyCM\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir ce message sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>Une publication partag\u00e9e par KL Rahul? (@rahulkl)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>1DER est une combinaison parfaite entre mode et fonctionnalit\u00e9, qui refl\u00e8te v\u00e9ritablement le sens du style et du design de KL Rahul. Nous sommes ravis de prolonger notre partenariat \u00e0 long terme avec KL Rahul. L'athleisure a gagn\u00e9 en popularit\u00e9 au fil des ans, les consommateurs recherchant des options plus polyvalentes et adapt\u00e9es \u00e0 un usage quotidien. Avec la g\u00e9n\u00e9ralisation de l'athleisure, sa place dans les garde-robes en tant qu'\u00e9l\u00e9ment essentiel de la mode s'est consid\u00e9rablement accrue. Nous pensons que 1DER r\u00e9pondra efficacement \u00e0 la demande croissante de v\u00eatements \u00e0 la fois tendance et confortables.<\/p>\n<br\/><br\/>Abhishek Ganguly, directeur g\u00e9n\u00e9ral \u2013 Puma Inde et Asie du Sud-Est <\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Au cours de l'ann\u00e9e \u00e9coul\u00e9e, alors que bon nombre de nos clients ont continu\u00e9 \u00e0 travailler \u00e0 domicile et ont donn\u00e9 la priorit\u00e9 \u00e0 leur sant\u00e9 et \u00e0 leur forme physique, la \u2018 mode athleisure \u2019 a connu un essor et une croissance consid\u00e9rables. Cela a conduit \u00e0 l'\u00e9mergence et \u00e0 la croissance significative de la cat\u00e9gorie \u2018 athleisure \u2019. Tirant parti de l'opportunit\u00e9 de r\u00e9pondre aux besoins \u00e9volutifs des consommateurs indiens en mati\u00e8re de mode, et \u00e9labor\u00e9e \u00e0 partir d'une connaissance approfondie de ces consommateurs, la gamme \u2018 1DER by PUMA \u2019 est une s\u00e9lection rigoureuse de produits qui r\u00e9pond \u00e0 un besoin tr\u00e8s sp\u00e9cifique et croissant en mati\u00e8re d'athleisure. \u2018 1DER by PUMA \u2019 vise \u00e0 r\u00e9pondre aux besoins des jeunes professionnels et des \u00e9tudiants, qui continuent \u00e0 rechercher des v\u00eatements de marque, de qualit\u00e9 et \u00e0 la mode, adapt\u00e9s \u00e0 leur mode de vie en constante \u00e9volution.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-KL.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Lire la suite<\/h2>\n    <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary\">Sports<\/a>\n\t\t\t        <h4>PUMA INDIA ENGAGE LES JEUNES JOUEURS DE CRICKET WASHINGTON SUNDAR ET DEVDUTT PADIKKAL<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Nous sommes heureux d'annoncer notre partenariat avec deux joueurs prometteurs, Washington Sundar et Devdutt Padikkal. Le duo rejoint l'impressionnante liste de joueurs de cricket de PUMA, qui comprend le capitaine indien Virat Kohli, le batteur-gardien KL Rahul, la joueuse nationale de cricket f\u00e9minin Sushma Verma et des l\u00e9gendes comme Yuvraj Singh.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-india-signs-young-cricketers-washington-sundar-and-devdutt-padikkal\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-india-signs-young-cricketers-washington-sundar-and-devdutt-padikkal\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Header-India-Story.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-signs-partnership-deal-with-cricket-team-royal-challengers-bangalore\/\" \n\t\t\t\t\t\t\t\t\t    id=\"25686\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/03\/header-ROYAL-CHALLENGERS-BANGALORE.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\">Sports<\/a>\n\t\t\t\t\t\t\t        <h4>PUMA SIGNE UN ACCORD DE PARTENARIAT AVEC L'\u00c9QUIPE DE CRICKET ROYAL CHALLENGERS BANGALORE<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Nous sommes ravis d'annoncer le partenariat \u00e0 long terme de PUMA avec les Royal Challengers Bangalore (RCB), ce qui fait de nous la seule marque de sport mondiale \u00e0 \u00eatre actuellement associ\u00e9e \u00e0 une franchise de l'Indian Premier League (IPL).\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-signs-partnership-deal-with-cricket-team-royal-challengers-bangalore\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Flipkart, la plateforme de commerce \u00e9lectronique indienne, a renforc\u00e9 son partenariat avec PUMA afin de mettre \u00e0 la disposition de tous les Indiens du pays une gamme abordable de v\u00eatements athl\u00e9tiques \u00e9l\u00e9gants. Con\u00e7ue en collaboration avec le joueur de cricket KL Rahul, la nouvelle sous-marque \u201c 1DER by PUMA \u201d est disponible sur Flipkart, puma.com et dans certains magasins PUMA. Ce lancement marque \u00e9galement les 10 ans de partenariat entre PUMA et Flipkart, qui a permis \u00e0 des millions de clients \u00e0 travers le pays d'acc\u00e9der \u00e0 des v\u00eatements de sport de qualit\u00e9 et \u00e9l\u00e9gants gr\u00e2ce \u00e0 un r\u00e9seau croissant de vendeurs.<\/p>","protected":false},"author":4,"featured_media":30353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1444,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-30352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":30352,"post_author":"4","post_date":"2021-10-05 08:50:21","post_date_gmt":"2021-10-05 06:50:21","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/09\/KL-Header.jpg\",\"filesize\":497129,\"sizes\":{\"medium\":{\"file\":\"KL-Header-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":10615},\"large\":{\"file\":\"KL-Header-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":79013},\"thumbnail\":{\"file\":\"KL-Header-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5855},\"medium_large\":{\"file\":\"KL-Header-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":47301},\"trp-custom-language-flag\":{\"file\":\"KL-Header-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":467}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30353,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/KL-Header.jpg\",\"title\":\"KL-Header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Stylish Athleisure\",\"content\":\"1DER by PUMA addresses the growing need for stylish yet affordable athleisure\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eIndia\u2019s homegrown e-commerce marketplace \u201cFlipkart\u201d, has strengthened its partnership with us to make an affordable range of stylish athleisure available to every Indian across the country. Designed in collaboration with cricketer KL Rahul, the new sub-brand \u20181DER by PUMA\u2019 is on Flipkart, puma.com and select PUMA stores. 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Designed in collaboration with cricketer KL Rahul, the new sub-brand \u20181DER by PUMA\u2019 is on Flipkart, puma.com and select PUMA stores. This launch also marks the 10-year partnership between PUMA and Flipkart that has seen millions of customers across the country get access to quality and stylish sportswear products through a growing network of sellers.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul","to_ping":"","pinged":"","post_modified":"2025-09-19 14:48:09","post_modified_gmt":"2025-09-19 14:48:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=30352","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":30352,"author":"4","date":"2021-10-05 08:50:21","date_gmt":"2021-10-05 06:50:21","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/09\/KL-Header.jpg\",\"filesize\":497129,\"sizes\":{\"medium\":{\"file\":\"KL-Header-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":10615},\"large\":{\"file\":\"KL-Header-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":79013},\"thumbnail\":{\"file\":\"KL-Header-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5855},\"medium_large\":{\"file\":\"KL-Header-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":47301},\"trp-custom-language-flag\":{\"file\":\"KL-Header-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":467}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30353,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/KL-Header.jpg\",\"title\":\"KL-Header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Stylish Athleisure\",\"content\":\"1DER by PUMA addresses the growing need for stylish yet affordable athleisure\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eIndia\u2019s homegrown e-commerce marketplace \u201cFlipkart\u201d, has strengthened its partnership with us to make an affordable range of stylish athleisure available to every Indian across the country. Designed in collaboration with cricketer KL Rahul, the new sub-brand \u20181DER by PUMA\u2019 is on Flipkart, puma.com and select PUMA stores. This launch also marks the 10-year partnership between PUMA and Flipkart that has seen millions of customers across the country get access to quality and stylish sportswear products through a growing network of sellers.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CUMhLv3FyCM\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002213\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; align-items: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 19% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding-top: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: auto;\\u0022\\u003e\\n\\u003cdiv style=\\u0022width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by KL Rahul? (@rahulkl)\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e1DER is a perfect amalgamation of fashion and functionality and it truly reflects KL Rahul\u2019s sense of style and design. We are thrilled to extend our existing long-term partnership with KL Rahul. Athleisure has gained immense popularity over the years with consumers looking for options which are more every day and versatile. With athleisure becoming more mainstream, its share of the closet as a fashion essential has increased tremendously. We feel 1DER will effectively cater to the increasing need for fashionable and comfortable clothing.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eAbhishek Ganguly, Managing Director \u2013 Puma India \\u0026 Southeast Asia \",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;In the past year, as many of our customers have continued to work from home and have prioritized their health and fitness, \u2018athleisure fashion\u2019 has seen tremendous adoption and growth. This has led to the emergence and significant growth of the \u2018athleisure\u2019 category. Leveraging the opportunity to serve the evolving fashion needs of consumers across India, and curated with a deep understanding of these consumers, the \u20181DER by PUMA\u2019 range is a carefully selected array of products that address a very specific growing need for athleisure. \u20181DER by PUMA\u2019 is aimed at the needs of young working professionals and college students, who continue to look for branded\/ quality\/ fashionable clothing that suits their ever-evolving lifestyle.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/09\/sidebar-KL.jpg\",\"filesize\":215532,\"sizes\":{\"medium\":{\"file\":\"sidebar-KL-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":8202},\"large\":{\"file\":\"sidebar-KL-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":52506},\"thumbnail\":{\"file\":\"sidebar-KL-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4485},\"trp-custom-language-flag\":{\"file\":\"sidebar-KL-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":351}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30356,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-KL.jpg\",\"title\":\"sidebar-KL\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"KL Rahul\"],\"showCaptions\":[false],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2021\/09\/sidebar-KL.jpg\",\"filesize\":215532,\"sizes\":{\"medium\":{\"file\":\"sidebar-KL-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":8202},\"large\":{\"file\":\"sidebar-KL-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":52506},\"thumbnail\":{\"file\":\"sidebar-KL-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4485},\"trp-custom-language-flag\":{\"file\":\"sidebar-KL-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":351}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30356,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-KL.jpg\",\"title\":\"sidebar-KL\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Read More\",\"width\":\"Full\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"Read More\",\"icon\":\"\",\"manualArticles\":[{\"id\":26325},{\"id\":25686},{\"id\":27568}],\"mode\":\"manual\"} \/-->","title":"La soci\u00e9t\u00e9 indienne de commerce \u00e9lectronique Flipkart lance le produit \u20181DER by PUMA\u2019, con\u00e7u en collaboration avec le joueur de cricket KL Rahul.","excerpt":"Flipkart, la plateforme de commerce \u00e9lectronique indienne, a renforc\u00e9 son partenariat avec PUMA afin de mettre \u00e0 la disposition de tous les Indiens du pays une gamme abordable de v\u00eatements athl\u00e9tiques \u00e9l\u00e9gants. Con\u00e7ue en collaboration avec le joueur de cricket KL Rahul, la nouvelle sous-marque \u201c 1DER by PUMA \u201d est disponible sur Flipkart, puma.com et dans certains magasins PUMA. Ce lancement marque \u00e9galement les 10 ans de partenariat entre PUMA et Flipkart, qui a permis \u00e0 des millions de clients \u00e0 travers le pays d'acc\u00e9der \u00e0 des v\u00eatements de sport de qualit\u00e9 et \u00e9l\u00e9gants gr\u00e2ce \u00e0 un r\u00e9seau croissant de vendeurs.","status":"publish","password":"","name":"La soci\u00e9t\u00e9 indienne de commerce \u00e9lectronique Flipkart lance 1DER by Puma, con\u00e7ue en collaboration avec le joueur de cricket KL Rahul.","modified":"2025-09-19 14:48:09","modified_gmt":"2025-09-19 14:48:09","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"5 octobre 2021 \u00e0 06:50","date_local":"5 octobre 2021","time_local":"06:50","slug":"indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/","featured_image":{"width":1140,"height":640,"file":"2021\/09\/KL-Header.jpg","filesize":497129,"sizes":{"medium":{"file":"KL-Header-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":10615},"large":{"file":"KL-Header-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":79013},"thumbnail":{"file":"KL-Header-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5855},"medium_large":{"file":"KL-Header-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":47301},"trp-custom-language-flag":{"file":"KL-Header-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":467}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":30353,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/KL-Header.jpg","title":"En-t\u00eate KL","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Indian e-commerce company Flipkart launches \u20181DER by PUMA\u2019, designed in collaboration with cricketer KL Rahul","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/30352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=30352"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/30352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/30353"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=30352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=30352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}