{"id":30290,"date":"2021-09-28T10:10:47","date_gmt":"2021-09-28T08:10:47","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=30290"},"modified":"2025-09-19T14:48:15","modified_gmt":"2025-09-19T14:48:15","slug":"the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/","title":{"rendered":"LA SIGNIFICATION PARTICULI\u00c8RE DE LA NOUVELLE COLLECTION LIFESTYLE DE NEYMAR JR. AVEC PUMA"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/ LA SIGNIFICATION SP\u00c9CIALE DERRI\u00c8RE LA NOUVELLE COLLECTION LIFESTYLE DE NEYMAR JR. AVEC PUMA\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/Header-Ney.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >B\u00c9NIT<\/h1>\n        <div class=\"articleintro\" >LA NOUVELLE COLLECTION LIFESTYLE DE NEYMAR JR AVEC PUMA<\/div>\n        <div class=\"date\">28 septembre 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;THE SPECIAL MEANING BEHIND NEYMAR JR.\\u2019S NEW LIFESTYLE COLLECTION WITH PUMA&quot;, \"text\": &quot;We have teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life\\u2019s journey from S\\u00e3o Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Nous nous sommes associ\u00e9s \u00e0 Neymar Jr. pour cr\u00e9er sa premi\u00e8re collection lifestyle, qui c\u00e9l\u00e8bre son parcours de S\u00e3o Vicente \u00e0 Paris. En tant que co-cr\u00e9ateur de la collection, les pi\u00e8ces arborent des motifs significatifs inspir\u00e9s de ses origines br\u00e9siliennes.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"Lecteur vid\u00e9o YouTube\" src=\"https:\/\/www.youtube.com\/embed\/ymU9ZqELI88\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Le <strong>La collection lifestyle retrace l'histoire de Neymar Jr.<\/strong> \u00c0 travers ses graphismes, les coordonn\u00e9es proviennent de S\u00e3o Vicente, sa ville natale au Br\u00e9sil. Le mot \u201c Blessed \u201d (b\u00e9ni) qu'il s'est fait tatouer dans le dos est au c\u0153ur de la collection. L'utilisation de ce mot sur tous les articles rev\u00eat une signification particuli\u00e8re pour lui, car il d\u00e9crit sa gratitude et ce qu'il ressent \u00e0 l'\u00e9gard de sa vie et de sa carri\u00e8re. Les motifs incluent m\u00eame l'une de ses phrases pr\u00e9f\u00e9r\u00e9es, qui refl\u00e8te vraiment sa philosophie de vie : \u201c Il ne s'agit pas toujours d'\u00eatre le meilleur ou le plus grand, mais plut\u00f4t d'inspirer les g\u00e9n\u00e9rations futures. \u201d\u00a0<br\/>\n<br\/>Pour Neymar Jr., le plus important dans ce processus \u00e9tait de concevoir avec <strong>confort \u00e0 l'esprit<\/strong>, quelque chose qui peut \u00eatre port\u00e9 tous les jours. Alors que les designs des produits sont <strong>minimaliste, tissu \u00e9pais<\/strong> et <strong>d\u00e9tails premium<\/strong> \u00e9lever les pi\u00e8ces.\u00a0\u00a0<br\/>\n<br\/>\u00a0<br\/>\n<br\/>Nous avons demand\u00e9 au directeur cr\u00e9atif mondial de PUMA, <strong>Heiko Desens\u00a0<\/strong>\u00e0 propos du travail avec Neymar Jr. et de la collection :<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><b>Racontez-nous comment s'est pass\u00e9e votre collaboration avec Neymar Jr. pendant le processus de conception.<\/b>\u00a0<br\/>\n<br\/>Heiko : L'\u00e9quipe de conception et moi-m\u00eame sommes all\u00e9s \u00e0 Paris l'ann\u00e9e derni\u00e8re pour rencontrer Neymar Jr. pour la premi\u00e8re fois chez lui, ce qui a \u00e9t\u00e9 un moment tr\u00e8s excitant pour lancer cette collection. Nous savons que Neymar Jr. s'habille bien, parfois avec un style opulent et assez excitant, nous avons donc apport\u00e9 des exemples de designs audacieux. Lorsque nous sommes arriv\u00e9s chez lui, nous nous sommes sentis tr\u00e8s bien accueillis, mais nous avons d\u00e9couvert qu'il avait quelque chose de tr\u00e8s diff\u00e9rent en t\u00eate pour sa propre collection : un look simple et discret. Nous avons \u00e9t\u00e9 surpris, mais heureux. En tant que designers, nous aimons la simplicit\u00e9 et nous concentrons sur les d\u00e9tails pour obtenir un look plus minimaliste. Nous avons d\u00e9cid\u00e9 de cr\u00e9er une collection avec des touches personnelles et des designs subtils, et c'\u00e9tait le point de d\u00e9part. Nous \u00e9tions tous enthousiastes et Neymar Jr. a \u00e9t\u00e9 un excellent partenaire tout au long du processus.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><b>Quels sont les d\u00e9tails cl\u00e9s qui rendent cette collection unique ?<\/b>\u00a0<br\/>\n<br\/>Heiko : \u2018 Blessed \u2019 est l'un de ses tatouages et il souhaitait l'utiliser comme \u00e9l\u00e9ment d\u00e9coratif dans la collection. On peut le voir parfaitement r\u00e9alis\u00e9 sur le sweat \u00e0 capuche, avec une broderie tr\u00e8s riche. Il souhaitait \u00e9galement ajouter des d\u00e9tails un peu plus discrets, comme son lieu d'origine, nous avons donc utilis\u00e9 les coordonn\u00e9es de sa ville natale sous forme d'une petite bande jaune contrast\u00e9e sur certains articles. Il a \u00e9galement cr\u00e9\u00e9 un message pour ses fans, une phrase qui lui tient \u00e0 c\u0153ur et qui est en quelque sorte sa devise dans la vie.\u00a0\u00a0<br\/>\n<br\/><b>\u00c0 qui s'adresse cette collection ?<\/b>\u00a0<br\/>\n<br\/>Heiko : Neymar Jr. tenait vraiment \u00e0 ce que ce soit un v\u00eatement qu'il ait envie de porter lui-m\u00eame, donc il voulait faire quelque chose pour lui, mais aussi pour tous les jeunes branch\u00e9s. C'est pourquoi le look est assez sobre, ce qui attire vraiment un public cool, ce qui \u00e9tait notre objectif pour cette collection.\u00a0<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/gallery-1-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/gallery-2-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/gallery-3-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">La toute premi\u00e8re collection lifestyle PUMA Neymar Jr. comprend une gamme de chaussures, dont la toute nouvelle franchise Wild Rider de PUMA, des v\u00eatements tels que des sweats \u00e0 capuche, des blousons aviateur, des t-shirts et des pantalons cargo, ainsi qu'une s\u00e9lection d'accessoires, de bonnets, de casquettes et d'un sac \u00e0 dos. Neymar Jr. a \u00e9t\u00e9 impliqu\u00e9 d\u00e8s le d\u00e9but du processus : il a apport\u00e9 ses id\u00e9es lors des r\u00e9unions, a fait part de ses pr\u00e9f\u00e9rences en mati\u00e8re de design et a m\u00eame s\u00e9lectionn\u00e9 les mat\u00e9riaux. <\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipeprev039021f1-f034-452f-b416-308dfe2487b0\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenext039021f1-f034-452f-b416-308dfe2487b0\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_039021f1-f034-452f-b416-308dfe2487b0\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"039021f1-f034-452f-b416-308dfe2487b0\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/neymar-jr-inspires-children-from-brazil-with-incredible-surprise\/\" \n                     tabindex=\"-1\" \n                    id=\"27331\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Ney-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/neymar-jr-inspires-children-from-brazil-with-incredible-surprise\/\">NEYMAR JR. INSPIRE DES ENFANTS BR\u00c9SILIENS AVEC UNE INCROYABLE SURPRISE<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Nous avons fait \u00e9quipe avec Neymar Jr. pour apporter une surprise sp\u00e9ciale aux enfants du club de football br\u00e9silien Centro da Coroa FC afin de les encourager \u00e0 poursuivre leurs r\u00eaves et \u00e0 ... \u2018Only See Great\u2019.\n \nLa campagne \u2018Only See Great\u2019 incite la nouvelle g\u00e9n\u00e9ration \u00e0 se surpasser sur le terrain et en dehors, \u00e0 croire en elle et \u00e0 poursuivre ses r\u00eaves. Dans le cadre de cette plateforme, Neymar Jr. et PUMA ont organis\u00e9 une journ\u00e9e m\u00e9morable pour les enfants du Centro da Coroa FC, un club de football local situ\u00e9 dans l'\u00c9tat de S\u00e3o Paulo, d'o\u00f9 est originaire Neymar Jr.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/neymar-jr-inspires-children-from-brazil-with-incredible-surprise\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/neymar-jr-goes-crazy-in-fortnite-unlock-his-outfits-go-crazy-in-creative-and-compete-in-the-neymar-jr-cup\/\" \n                     tabindex=\"-1\" \n                    id=\"26482\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Neymar-Fortnight.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/neymar-jr-goes-crazy-in-fortnite-unlock-his-outfits-go-crazy-in-creative-and-compete-in-the-neymar-jr-cup\/\">NEYMAR JR. DEVIENT FOU DANS FORTNITE : D\u00c9BLOQUE SES TENUES, FAIS PREUVE DE CR\u00c9ATIVIT\u00c9 ET PARTICIPE \u00c0 LA NEYMAR JR. CUP<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Nous nous sommes associ\u00e9s \u00e0 Neymar Jr. et \u00e0 Fortnite pour lancer le Neymar Jr. x PUMA Crazy Playground, le Creative Hub et des r\u00e9compenses PUMA exclusives pour la Neymar Jr. Cup. Cette semaine, Neymar Jr. deviendra le premier athl\u00e8te \u00e0 rejoindre la s\u00e9rie des ic\u00f4nes de Fortnite dans le cadre du Battle Pass de la Saison 6 \u201c Primal \u201d.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/neymar-jr-goes-crazy-in-fortnite-unlock-his-outfits-go-crazy-in-creative-and-compete-in-the-neymar-jr-cup\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/neymar-jrs-off-pitch-style-gets-a-wild-new-look\/\" \n                     tabindex=\"-1\" \n                    id=\"26979\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/05\/Header-Ney.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/neymar-jrs-off-pitch-style-gets-a-wild-new-look\/\">LE STYLE DE NEYMAR JR EN DEHORS DU TERRAIN SE REFAIT UNE BEAUT\u00c9<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Nous surprenons avec un nouveau style de notre populaire franchise Rider, la Wild Rider. La nouvelle chaussure pr\u00e9f\u00e9r\u00e9e de Neymar Jr en dehors du terrain a \u00e9t\u00e9 inspir\u00e9e par le mouvement de la vie urbaine.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/neymar-jrs-off-pitch-style-gets-a-wild-new-look\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/neymar-jr-drives-them-crazy-with-the-future-z-football-boot\/\" \n                     tabindex=\"-1\" \n                    id=\"23547\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Neymar-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/neymar-jr-drives-them-crazy-with-the-future-z-football-boot\/\">Neymar Jr. les rend fous avec la chaussure de football Future Z<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    VERROUILLEZ-LES. RENDEZ-LES FOUS. La soci\u00e9t\u00e9 de sport PUMA a lanc\u00e9 la nouvelle chaussure de football r\u00e9volutionnaire FUTURE Z 1.1, qui sera port\u00e9e par les meneurs de jeu les plus dynamiques et les plus cr\u00e9atifs du monde - Neymar Jr, James Maddison, Eug\u00e9nie le Sommer, Marco Reus et Dzsenifer Marozs\u00e1n. Pour marquer le lancement de la nouvelle chaussure, PUMA a cr\u00e9\u00e9 une vid\u00e9o avec Neymar Jr. que vous pouvez visionner ci-dessous.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/neymar-jr-drives-them-crazy-with-the-future-z-football-boot\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/the-best-star-twinning-puma-wild-rider-moments-brought-to-you-by-jay-z-neymar-jr-esmeralda-ugalde-colm-dillane-suso-hyunyoung-and-more-stylish-celebrities-and-influencers\/\" \n                     tabindex=\"-1\" \n                    id=\"28700\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/07\/Header-Wild-Rider.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/the-best-star-twinning-puma-wild-rider-moments-brought-to-you-by-jay-z-neymar-jr-esmeralda-ugalde-colm-dillane-suso-hyunyoung-and-more-stylish-celebrities-and-influencers\/\">Les meilleurs moments PUMA Wild Rider, pr\u00e9sent\u00e9s par JAY-Z, Neymar Jr., Esmeralda Ugalde, Colm Dillane, Suso, Hyunyoung et d'autres c\u00e9l\u00e9brit\u00e9s et influenceurs styl\u00e9s.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Ces chaussures sont disponibles dans des combinaisons de couleurs estivales et constituent le dernier mod\u00e8le de la c\u00e9l\u00e8bre gamme Rider de PUMA. La PUMA Wild Rider s'inspire du mouvement et du rythme de la vie urbaine, qui va toujours de l'avant, plus loin, plus vite et au-del\u00e0. Voici les meilleurs moments Wild Rider des stars, pr\u00e9sent\u00e9s par JAY-Z, Neymar Jr., Esmeralda Ugalde, Colm Dillane, Suso, Hyunyoung et d'autres c\u00e9l\u00e9brit\u00e9s et influenceurs styl\u00e9s. Laissez-vous inspirer !\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/the-best-star-twinning-puma-wild-rider-moments-brought-to-you-by-jay-z-neymar-jr-esmeralda-ugalde-colm-dillane-suso-hyunyoung-and-more-stylish-celebrities-and-influencers\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nous nous sommes associ\u00e9s \u00e0 Neymar Jr. pour cr\u00e9er sa premi\u00e8re collection lifestyle, qui c\u00e9l\u00e8bre son parcours de S\u00e3o Vicente \u00e0 Paris. En tant que co-cr\u00e9ateur de la collection, les pi\u00e8ces arborent des motifs significatifs inspir\u00e9s de ses origines br\u00e9siliennes.<\/p>","protected":false},"author":4,"featured_media":30293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":15694,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-30290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":30290,"post_author":"4","post_date":"2021-09-28 10:10:47","post_date_gmt":"2021-09-28 08:10:47","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/09\/Header-Ney.jpg\",\"filesize\":674611,\"sizes\":{\"medium\":{\"file\":\"Header-Ney-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":15112},\"large\":{\"file\":\"Header-Ney-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":136645},\"thumbnail\":{\"file\":\"Header-Ney-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7652},\"medium_large\":{\"file\":\"Header-Ney-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":81671},\"trp-custom-language-flag\":{\"file\":\"Header-Ney-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30293,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/Header-Ney.jpg\",\"title\":\"Header-Ney\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"BLESSED\",\"content\":\"NEYMAR JR.\u2019S NEW LIFESTYLE COLLECTION WITH PUMA\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe have teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life\u2019s journey from S\u00e3o Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/ymU9ZqELI88\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;lifestyle collection tells Neymar Jr.\u2019s history\\u0026lt;\/strong\\u0026gt; through its graphics, the coordinates are from S\u00e3o Vicente, his hometown in Brazil. The word \u201cBlessed\u201d which he has tattooed on his back serves as a centrepiece for the collection, using the word throughout the items feels special to him, as it\u2019s a word that describes gratitude and how he feels about his life and career. The designs even include one of his favourite phrases that really speaks to his own life mantra, \u201cIt\u2019s not always all about being the best or the greatest but instead, to inspire future generations.\u201d\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The most important thing to Neymar Jr. when going through the process was designing with \\u0026lt;strong\\u0026gt;comfort in mind\\u0026lt;\/strong\\u0026gt;, something that can be worn every day. While product designs are \\u0026lt;strong\\u0026gt;minimalistic, heavy fabric\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;premium details\\u0026lt;\/strong\\u0026gt; elevate the pieces.\u00a0\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We asked PUMA\u00b4s Global Creative Director, \\u0026lt;strong\\u0026gt;Heiko Desens\u00a0\\u0026lt;\/strong\\u0026gt;about the work with Neymar Jr. as well as the collection:\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;Tell us about what it was like to work with Neymar Jr. on the design process.\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: The design team and I went to Paris last year to meet Neymar Jr. for the first time in his house, which was quite an exciting moment to start this collection. We know Neymar Jr. as well dressed, sometimes with opulent and quite exciting style, so we brought bold design examples. When we showed up at his house, we felt really welcomed, but found out he had something quite different in mind for his own collection; a simple, toned-down look. We were surprised but happy \u2013 as designers we like simplicity and focusing on detail for more of a minimal look. We decided to do a collection with personal touches and subtle designs, and that was the starting point. We were all excited and Neymar Jr. was a great partner to work with throughout the process.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;What are the key details that make this collection unique?\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: \u2018Blessed\u2019 is a tattoo of his and he wanted to use this as a decorative element in the collection. It can be seen well executed on the hoodie with rich looking embroidery. He also wanted a bit more of a hidden detailing, like where he came from, so we used the coordinates of his hometown as a small tape in the contrast yellow on some of the items. He also created a message for his fans, a phrase which is close to his heart and kind of his life mantra.\u00a0\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;Who is the collection for?\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: Neymar Jr. really wanted to make sure that he loves to wear it himself, so he wanted to do something for himself but also for the cool kid out there. That is why it\u2019s quite a toned-down look, so it\u2019s really attracting a cool crowd of people, which was our aim for this collection.\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi 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\/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/09\/sidebar-1-1.jpg\",\"filesize\":770525,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":19579},\"large\":{\"file\":\"sidebar-1-1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":183384},\"thumbnail\":{\"file\":\"sidebar-1-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8335},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":380}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30296,\"alt\":\"\",\"caption\":\"PUMA\u2019s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA\u2019s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"The PUMA x Neymar Jr. collection \"],\"showCaptions\":[false],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2021\/09\/sidebar-1-1.jpg\",\"filesize\":770525,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":19579},\"large\":{\"file\":\"sidebar-1-1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":183384},\"thumbnail\":{\"file\":\"sidebar-1-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8335},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":380}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30296,\"alt\":\"\",\"caption\":\"PUMA\u2019s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA\u2019s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-article-slider {\"migrateBlock\":true,\"numArticles\":5,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":27331},{\"id\":26482},{\"id\":26979},{\"id\":23547},{\"id\":28700}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"THE SPECIAL MEANING BEHIND NEYMAR JR.\u2019S NEW LIFESTYLE COLLECTION WITH PUMA","post_excerpt":"We have teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life\u2019s journey from S\u00e3o Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma","to_ping":"","pinged":"","post_modified":"2025-09-19 14:48:15","post_modified_gmt":"2025-09-19 14:48:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=30290","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":30290,"author":"4","date":"2021-09-28 10:10:47","date_gmt":"2021-09-28 08:10:47","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/09\/Header-Ney.jpg\",\"filesize\":674611,\"sizes\":{\"medium\":{\"file\":\"Header-Ney-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":15112},\"large\":{\"file\":\"Header-Ney-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":136645},\"thumbnail\":{\"file\":\"Header-Ney-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7652},\"medium_large\":{\"file\":\"Header-Ney-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":81671},\"trp-custom-language-flag\":{\"file\":\"Header-Ney-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30293,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/Header-Ney.jpg\",\"title\":\"Header-Ney\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"BLESSED\",\"content\":\"NEYMAR JR.\u2019S NEW LIFESTYLE COLLECTION WITH PUMA\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe have teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life\u2019s journey from S\u00e3o Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/ymU9ZqELI88\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;lifestyle collection tells Neymar Jr.\u2019s history\\u0026lt;\/strong\\u0026gt; through its graphics, the coordinates are from S\u00e3o Vicente, his hometown in Brazil. The word \u201cBlessed\u201d which he has tattooed on his back serves as a centrepiece for the collection, using the word throughout the items feels special to him, as it\u2019s a word that describes gratitude and how he feels about his life and career. The designs even include one of his favourite phrases that really speaks to his own life mantra, \u201cIt\u2019s not always all about being the best or the greatest but instead, to inspire future generations.\u201d\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The most important thing to Neymar Jr. when going through the process was designing with \\u0026lt;strong\\u0026gt;comfort in mind\\u0026lt;\/strong\\u0026gt;, something that can be worn every day. While product designs are \\u0026lt;strong\\u0026gt;minimalistic, heavy fabric\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;premium details\\u0026lt;\/strong\\u0026gt; elevate the pieces.\u00a0\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We asked PUMA\u00b4s Global Creative Director, \\u0026lt;strong\\u0026gt;Heiko Desens\u00a0\\u0026lt;\/strong\\u0026gt;about the work with Neymar Jr. as well as the collection:\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;Tell us about what it was like to work with Neymar Jr. on the design process.\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: The design team and I went to Paris last year to meet Neymar Jr. for the first time in his house, which was quite an exciting moment to start this collection. We know Neymar Jr. as well dressed, sometimes with opulent and quite exciting style, so we brought bold design examples. When we showed up at his house, we felt really welcomed, but found out he had something quite different in mind for his own collection; a simple, toned-down look. We were surprised but happy \u2013 as designers we like simplicity and focusing on detail for more of a minimal look. We decided to do a collection with personal touches and subtle designs, and that was the starting point. We were all excited and Neymar Jr. was a great partner to work with throughout the process.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;What are the key details that make this collection unique?\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: \u2018Blessed\u2019 is a tattoo of his and he wanted to use this as a decorative element in the collection. It can be seen well executed on the hoodie with rich looking embroidery. He also wanted a bit more of a hidden detailing, like where he came from, so we used the coordinates of his hometown as a small tape in the contrast yellow on some of the items. He also created a message for his fans, a phrase which is close to his heart and kind of his life mantra.\u00a0\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;Who is the collection for?\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: Neymar Jr. really wanted to make sure that he loves to wear it himself, so he wanted to do something for himself but also for the cool kid out there. 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lifestyle collection features a range of footwear, including PUMA\u2019s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"The PUMA x Neymar Jr. collection \"],\"showCaptions\":[false],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2021\/09\/sidebar-1-1.jpg\",\"filesize\":770525,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":19579},\"large\":{\"file\":\"sidebar-1-1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":183384},\"thumbnail\":{\"file\":\"sidebar-1-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8335},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":380}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30296,\"alt\":\"\",\"caption\":\"PUMA\u2019s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA\u2019s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-article-slider {\"migrateBlock\":true,\"numArticles\":5,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":27331},{\"id\":26482},{\"id\":26979},{\"id\":23547},{\"id\":28700}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","title":"LA SIGNIFICATION PARTICULI\u00c8RE DE LA NOUVELLE COLLECTION LIFESTYLE DE NEYMAR JR. AVEC PUMA","excerpt":"Nous nous sommes associ\u00e9s \u00e0 Neymar Jr. pour cr\u00e9er sa premi\u00e8re collection lifestyle, qui c\u00e9l\u00e8bre son parcours de S\u00e3o Vicente \u00e0 Paris. En tant que co-cr\u00e9ateur de la collection, les pi\u00e8ces arborent des motifs significatifs inspir\u00e9s de ses origines br\u00e9siliennes.","status":"publish","password":"","name":"the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma","modified":"2025-09-19 14:48:15","modified_gmt":"2025-09-19 14:48:15","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"28 septembre 2021 \u00e0 08:10","date_local":"28 septembre 2021","time_local":"08:10","slug":"the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/","featured_image":{"width":1140,"height":640,"file":"2021\/09\/Header-Ney.jpg","filesize":674611,"sizes":{"medium":{"file":"Header-Ney-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":15112},"large":{"file":"Header-Ney-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":136645},"thumbnail":{"file":"Header-Ney-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7652},"medium_large":{"file":"Header-Ney-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":81671},"trp-custom-language-flag":{"file":"Header-Ney-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":428}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":30293,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/Header-Ney.jpg","title":"En-t\u00eate-Ney","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"THE SPECIAL MEANING BEHIND NEYMAR JR.\u2019S NEW LIFESTYLE COLLECTION WITH PUMA","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/30290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=30290"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/30290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/30293"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=30290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=30290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}