{"id":29593,"date":"2021-09-14T09:45:22","date_gmt":"2021-09-14T07:45:22","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=29593"},"modified":"2025-12-03T09:51:59","modified_gmt":"2025-12-03T08:51:59","slug":"how-puma-makes-its-packaging-and-retail-supplies-more-sustainable","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/","title":{"rendered":"Comment PUMA rend ses emballages et ses fournitures de vente au d\u00e9tail plus durables"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/corporate\/\">Corporate<\/a>Comment PUMA rend ses emballages et ses fournitures de vente au d\u00e9tail plus durables\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/shoeboxesheader.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fhow-puma-makes-its-packaging-and-retail-supplies-more-sustainable%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fhow-puma-makes-its-packaging-and-retail-supplies-more-sustainable%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fhow-puma-makes-its-packaging-and-retail-supplies-more-sustainable%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Un emballage toujours meilleur<\/h1>\n        <div class=\"articleintro\" >Comment PUMA rend ses emballages et ses fournitures de vente au d\u00e9tail plus durables<\/div>\n        <div class=\"date\">14 septembre 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;How PUMA makes its packaging and retail supplies more sustainable&quot;, \"text\": &quot;The shoeboxes you see in our stores today look the same as they always have, red, green or black, but now they have a secret: They use significantly less cardboard than they did before.\\nAs part of its 10FOR25 targets, PUMA is looking at the environmental footprint of the company as a whole and aims to embed sustainability into all of our products to make a positive impact at scale. Better packaging is part of that journey.\\n\\u201cWe took a holistic look at the design of our shoeboxes, and we realized that we were using too much material,\\u201d said Jordan Eichenberger, Head of Labelling and Packaging at PUMA Group Sourcing.\\nJordan and his team started a redesign of the boxes and looked for ways to reduce the amount of material used, while keeping the boxes just as sturdy as before.\\nBy using less material in our shoeboxes, we save 2800 tonnes of cardboard per year. If we consider that it takes about 12 trees for a tonne of cardboard, reducing the weight of the shoe boxes has saved 33600 trees \\u2013 more trees than in New York\\u2019s Central Park.\\nBut we are even going one step further, as the cardboard boxes are made of more than 95 % (by weight) recycled cardboard.\\nAs a part of our 10FOR25 strategy, we will also eliminate consumer-facing plastic bags from our owned and operated stores and, wherever possible, make our retail supplies more sustainable.\\nOur consumer-facing plastic bags are already made of 80% recycled content but in 2021, we cut their use in half. To put it into numbers, that is 200 tonnes of plastic we did not use.\\nBut we will not stop there. While we have already eliminated consumer-facing plastic bags from our owned and operated stores in countries such as China and India, we will stop using such plastic bags anywhere in the world by 2023.\\nInstead, PUMA will only use recycled and FSC-certified paper bags in its stores, no matter whether you shop in Herzogenaurach, on Fifth Avenue or in Krasnoyarsk.\\nThe switch to more sustainable alternatives for our shoppers wasn\\u2019t without challenges, as Martina Lagler, Senior Teamhead Global Retail Business Development, explains.\\n\\u201cIn general, recycled paper is not as durable as plastic, so the development phase was quite a challenge and I am super happy that we are finally able to offer such a high-quality bag.\\u00a0We also had to make sure to have the relevant documents in place to prove full traceability throughout the production supply chain of the material and its recycled content,\\u201d Martina recalls.\\nAnd there is more happening in our stores: Our customers who want to wrap their PUMA purchases for a special someone, will also receive a gift bag made of recycled and FSC-certified paper soon. The bags PUMA uses for shipping online orders will also be made with 100% recycled plastic and we found more sustainable alternatives for the hangers and shoe trees in our stores.\\nOther packaging improvements may be less obvious to PUMA customers, as they are only used to keep our products dry and clean during transport. But the polyethylene bags that protect our apparel and accessories on their way to the store and in warehouses will also be made exclusively from recycled polyethylene by Spring\\\/Summer 2022. We also reduced the average thickness of these bags from 50 to 30 microns, a 60% reduction which once again saves 400 tonnes of material per year.\\nWith all of these measures, we will take another step on our journey to make PUMA more sustainable and be FOREVER BETTER.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fhow-puma-makes-its-packaging-and-retail-supplies-more-sustainable%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fhow-puma-makes-its-packaging-and-retail-supplies-more-sustainable%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Les bo\u00eetes \u00e0 chaussures que vous voyez aujourd'hui dans nos magasins ont toujours le m\u00eame aspect, rouge, vert ou noir, mais elles ont d\u00e9sormais un secret : elles utilisent beaucoup moins de carton qu'auparavant.<\/span>\n<br\/>Dans le cadre de ses objectifs 10FOR25, PUMA examine l'empreinte environnementale de l'entreprise dans son ensemble et vise \u00e0 int\u00e9grer le d\u00e9veloppement durable dans tous ses produits afin d'avoir un impact positif \u00e0 grande \u00e9chelle. Un meilleur emballage fait partie de cette d\u00e9marche.<br\/>\n<br\/>\u201c<strong>Nous avons examin\u00e9 de mani\u00e8re globale la conception de nos bo\u00eetes \u00e0 chaussures et nous avons r\u00e9alis\u00e9 que nous utilisions trop de mat\u00e9riaux,<\/strong>\u201dJordan Eichenberger, responsable de l'\u00e9tiquetage et de l'emballage chez PUMA Group Sourcing, a d\u00e9clar\u00e9 \u00e0 ce sujet.<br\/>\n<br\/>Jordan et son \u00e9quipe ont commenc\u00e9 \u00e0 revoir la conception des bo\u00eetes et ont cherch\u00e9 des moyens de r\u00e9duire la quantit\u00e9 de mat\u00e9riaux utilis\u00e9s, tout en conservant les bo\u00eetes aussi solides qu'auparavant.<br\/>\n<br\/>En utilisant moins de mat\u00e9riaux dans nos bo\u00eetes \u00e0 chaussures, nous \u00e9conomisons <strong>2800 tonnes de carton par an<\/strong>. Si l'on consid\u00e8re qu'il faut environ 12 arbres pour une tonne de carton, la r\u00e9duction du poids des bo\u00eetes \u00e0 chaussures a permis d'\u00e9pargner 33600 arbres, soit plus d'arbres que dans le Central Park de New York.<br\/>\n<br\/>Mais nous allons m\u00eame plus loin, puisque les bo\u00eetes en carton sont compos\u00e9es de plus de 95 % (en poids) de carton recycl\u00e9.<br\/>\n<br\/>Dans le cadre de notre strat\u00e9gie 10FOR25, nous \u00e9liminerons \u00e9galement les sacs en plastique destin\u00e9s aux consommateurs dans les magasins que nous poss\u00e9dons et g\u00e9rons et, dans la mesure du possible, nous ferons en sorte que nos approvisionnements soient plus durables.<br\/>\n<br\/>Nos sacs en plastique destin\u00e9s aux consommateurs sont d\u00e9j\u00e0 fabriqu\u00e9s \u00e0 partir de mati\u00e8res recycl\u00e9es 80%, mais en 2021, nous r\u00e9duirons leur utilisation de moiti\u00e9. En chiffres, cela repr\u00e9sente <strong>200 tonnes de plastique<\/strong> nous n'avons pas utilis\u00e9.<br\/>\n<br\/>Mais nous ne nous arr\u00eaterons pas l\u00e0. Nous avons d\u00e9j\u00e0 \u00e9limin\u00e9 les sacs en plastique destin\u00e9s aux consommateurs dans les magasins que nous poss\u00e9dons et g\u00e9rons dans des pays tels que la Chine et l'Inde, mais nous cesserons d'utiliser ces sacs partout dans le monde d'ici \u00e0 2023.<br\/>\n<br\/>Au lieu de cela, PUMA utilisera uniquement des sacs en papier recycl\u00e9 et certifi\u00e9 FSC dans ses magasins, que vous fassiez vos achats \u00e0 Herzogenaurach, sur la Cinqui\u00e8me Avenue ou \u00e0 Krasnoyarsk.<br\/>\n<br\/>Le passage \u00e0 des solutions plus durables pour nos clients ne s'est pas fait sans difficult\u00e9s, comme l'explique Martina Lagler, Senior Teamhead Global Retail Business Development.<br\/>\n<br\/>\u201c<strong>En g\u00e9n\u00e9ral, le papier recycl\u00e9 n'est pas aussi durable que le plastique. La phase de d\u00e9veloppement a donc \u00e9t\u00e9 un v\u00e9ritable d\u00e9fi et je suis tr\u00e8s heureuse que nous soyons enfin en mesure de proposer un sac d'une telle qualit\u00e9. Nous avons \u00e9galement d\u00fb nous assurer de disposer des documents n\u00e9cessaires pour prouver la tra\u00e7abilit\u00e9 compl\u00e8te du mat\u00e9riau et de son contenu recycl\u00e9 tout au long de la cha\u00eene d'approvisionnement,<\/strong>\u201d se souvient Martina.<br\/>\n<br\/>Et ce n'est pas tout : Nos clients qui souhaitent emballer leurs achats PUMA pour un \u00eatre cher recevront bient\u00f4t un sac cadeau fabriqu\u00e9 \u00e0 partir de papier recycl\u00e9 et certifi\u00e9 FSC. Les sacs utilis\u00e9s par PUMA pour l'exp\u00e9dition des commandes en ligne seront \u00e9galement fabriqu\u00e9s \u00e0 partir de plastique recycl\u00e9 100% et nous avons trouv\u00e9 des alternatives plus durables pour les cintres et les embauchoirs dans nos magasins.<br\/>\n<br\/>D'autres am\u00e9liorations de l'emballage sont peut-\u00eatre moins \u00e9videntes pour les clients de PUMA, car elles ne servent qu'\u00e0 garder nos produits secs et propres pendant le transport. Mais les sacs en poly\u00e9thyl\u00e8ne qui prot\u00e8gent nos v\u00eatements et accessoires lors de leur acheminement vers le magasin et dans les entrep\u00f4ts seront \u00e9galement fabriqu\u00e9s exclusivement \u00e0 partir de poly\u00e9thyl\u00e8ne recycl\u00e9 d'ici le printemps\/\u00e9t\u00e9 2022. Nous avons \u00e9galement r\u00e9duit l'\u00e9paisseur moyenne de ces sacs de 50 \u00e0 30 microns, soit une r\u00e9duction de 60%, ce qui correspond \u00e0 un gain d'un million d'euros par an. <strong>permet \u00e0 nouveau d'\u00e9conomiser 400 tonnes<\/strong> de mat\u00e9riel par an.<br\/>\n<br\/>Gr\u00e2ce \u00e0 toutes ces mesures, nous franchirons une nouvelle \u00e9tape dans notre d\u00e9marche visant \u00e0 rendre PUMA plus durable et \u00e0 \u00eatre FOREVER BETTER.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/05\/Untitled-2-copy-e1709552331298.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Apr\u00e8s avoir \u00e9tabli sa premi\u00e8re strat\u00e9gie de d\u00e9veloppement durable il y a plus de 20 ans, PUMA a \u00e9tabli une liste compl\u00e8te d'objectifs, les 10FOR25, qui visent \u00e0 rendre l'entreprise dans son ensemble et ses produits plus durables. Les objectifs comprennent des engagements sur des sujets tels que le climat, les droits de l'homme, la biodiversit\u00e9 et la circularit\u00e9.<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Lire la suite<\/h2>\n    <\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/nine-out-of-ten-puma-products-will-be-made-with-more-sustainable-materials-by-2025\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"26903\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/05\/Head-Sust.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>Toujours mieux<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tEn 2020, nous avons d\u00e9j\u00e0 franchi une \u00e9tape importante en nous approvisionnant aupr\u00e8s de sources plus durables pour 100% des mati\u00e8res premi\u00e8res utilis\u00e9es dans nos v\u00eatements et accessoires, telles que le duvet, la viscose et le coton. Plus de 97% d'autres mat\u00e9riaux tels que le cuir, le polyester et le carton proviennent \u00e9galement de sources certifi\u00e9es en 2020. Cela signifie que 5 produits PUMA sur 10 ont \u00e9t\u00e9 fabriqu\u00e9s \u00e0 partir de mat\u00e9riaux plus durables l'ann\u00e9e derni\u00e8re. Notre objectif : d'ici 2025, neuf produits PUMA sur dix seront fabriqu\u00e9s \u00e0 partir de mat\u00e9riaux plus durables.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/nine-out-of-ten-puma-products-will-be-made-with-more-sustainable-materials-by-2025\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les bo\u00eetes \u00e0 chaussures que vous voyez aujourd'hui dans nos magasins ont toujours le m\u00eame aspect, rouge, vert ou noir, mais elles ont d\u00e9sormais un secret : elles utilisent beaucoup moins de carton qu'auparavant.<br \/>\nDans le cadre de ses objectifs 10FOR25, PUMA examine l'empreinte environnementale de l'entreprise dans son ensemble et vise \u00e0 int\u00e9grer le d\u00e9veloppement durable dans tous ses produits afin d'avoir un impact positif \u00e0 grande \u00e9chelle. Un meilleur emballage fait partie de cette d\u00e9marche.<br \/>\n\u201cNous avons examin\u00e9 la conception de nos bo\u00eetes \u00e0 chaussures dans son ensemble et nous nous sommes rendu compte que nous utilisions trop de mat\u00e9riaux\u201d, explique Jordan Eichenberger, responsable de l'\u00e9tiquetage et de l'emballage chez PUMA Group Sourcing.<br \/>\nJordan et son \u00e9quipe ont commenc\u00e9 \u00e0 revoir la conception des bo\u00eetes et ont cherch\u00e9 des moyens de r\u00e9duire la quantit\u00e9 de mat\u00e9riaux utilis\u00e9s, tout en conservant les bo\u00eetes aussi solides qu'auparavant.<br \/>\nEn utilisant moins de mat\u00e9riaux dans nos bo\u00eetes \u00e0 chaussures, nous \u00e9conomisons 2800 tonnes de carton par an. Si l'on consid\u00e8re qu'il faut environ 12 arbres pour une tonne de carton, la r\u00e9duction du poids des bo\u00eetes \u00e0 chaussures a permis d'\u00e9pargner 33600 arbres, soit plus d'arbres que dans le Central Park de New York.<br \/>\nMais nous allons m\u00eame plus loin, puisque les bo\u00eetes en carton sont compos\u00e9es de plus de 95 % (en poids) de carton recycl\u00e9.<br \/>\nDans le cadre de notre strat\u00e9gie 10FOR25, nous \u00e9liminerons \u00e9galement les sacs en plastique destin\u00e9s aux consommateurs dans les magasins que nous poss\u00e9dons et g\u00e9rons et, dans la mesure du possible, nous ferons en sorte que nos approvisionnements soient plus durables.<br \/>\nNos sacs en plastique destin\u00e9s aux consommateurs sont d\u00e9j\u00e0 fabriqu\u00e9s \u00e0 partir de mati\u00e8res recycl\u00e9es 80%, mais en 2021, nous r\u00e9duirons leur utilisation de moiti\u00e9. En chiffres, cela repr\u00e9sente 200 tonnes de plastique que nous n'avons pas utilis\u00e9es.<br \/>\nMais nous ne nous arr\u00eaterons pas l\u00e0. Nous avons d\u00e9j\u00e0 \u00e9limin\u00e9 les sacs en plastique destin\u00e9s aux consommateurs dans les magasins que nous poss\u00e9dons et g\u00e9rons dans des pays tels que la Chine et l'Inde, mais nous cesserons d'utiliser ces sacs partout dans le monde d'ici \u00e0 2023.<br \/>\nAu lieu de cela, PUMA utilisera uniquement des sacs en papier recycl\u00e9 et certifi\u00e9 FSC dans ses magasins, que vous fassiez vos achats \u00e0 Herzogenaurach, sur la Cinqui\u00e8me Avenue ou \u00e0 Krasnoyarsk.<br \/>\nLe passage \u00e0 des solutions plus durables pour nos clients ne s'est pas fait sans difficult\u00e9s, comme l'explique Martina Lagler, Senior Teamhead Global Retail Business Development.<br \/>\n\u201cEn g\u00e9n\u00e9ral, le papier recycl\u00e9 n'est pas aussi durable que le plastique. La phase de d\u00e9veloppement a donc \u00e9t\u00e9 un v\u00e9ritable d\u00e9fi et je suis tr\u00e8s heureuse que nous soyons enfin en mesure de proposer un sac d'une telle qualit\u00e9. Nous avons \u00e9galement d\u00fb nous assurer de disposer des documents n\u00e9cessaires pour prouver la tra\u00e7abilit\u00e9 compl\u00e8te du mat\u00e9riau et de son contenu recycl\u00e9 tout au long de la cha\u00eene d'approvisionnement\u201d, se souvient Martina.<br \/>\nEt ce n'est pas tout : Nos clients qui souhaitent emballer leurs achats PUMA pour un \u00eatre cher recevront bient\u00f4t un sac cadeau fabriqu\u00e9 \u00e0 partir de papier recycl\u00e9 et certifi\u00e9 FSC. Les sacs utilis\u00e9s par PUMA pour l'exp\u00e9dition des commandes en ligne seront \u00e9galement fabriqu\u00e9s \u00e0 partir de plastique recycl\u00e9 100% et nous avons trouv\u00e9 des alternatives plus durables pour les cintres et les embauchoirs dans nos magasins.<br \/>\nD'autres am\u00e9liorations de l'emballage sont peut-\u00eatre moins \u00e9videntes pour les clients de PUMA, car elles ne servent qu'\u00e0 garder nos produits secs et propres pendant le transport. Mais les sacs en poly\u00e9thyl\u00e8ne qui prot\u00e8gent nos v\u00eatements et accessoires lors de leur acheminement vers le magasin et dans les entrep\u00f4ts seront \u00e9galement fabriqu\u00e9s exclusivement \u00e0 partir de poly\u00e9thyl\u00e8ne recycl\u00e9 d'ici le printemps\/\u00e9t\u00e9 2022. Nous avons \u00e9galement r\u00e9duit l'\u00e9paisseur moyenne de ces sacs de 50 \u00e0 30 microns, une r\u00e9duction de 60% qui permet une fois de plus d'\u00e9conomiser 400 tonnes de mat\u00e9riaux par an.<br \/>\nGr\u00e2ce \u00e0 toutes ces mesures, nous franchirons une nouvelle \u00e9tape dans notre d\u00e9marche visant \u00e0 rendre PUMA plus durable et \u00e0 \u00eatre FOREVER BETTER.<\/p>","protected":false},"author":5,"featured_media":29597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":39676,"meta-headline":"Forever Better Packaging","footnotes":""},"categories":[6],"class_list":["post-29593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":29593,"post_author":"5","post_date":"2021-09-14 09:45:22","post_date_gmt":"2021-09-14 07:45:22","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":29597,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/shoeboxesheader.jpg\"},\"headline\":\"Forever Better Packaging\",\"content\":\"How PUMA makes its packaging and retail supplies more sustainable\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;The shoeboxes you see in our stores today look the same as they always have, red, green or black, but now they have a secret: They use significantly less cardboard than they did before.\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As part of its 10FOR25 targets, PUMA is looking at the environmental footprint of the company as a whole and aims to embed sustainability into all of our products to make a positive impact at scale. Better packaging is part of that journey.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026ldquo;\\u0026lt;strong\\u0026gt;We took a holistic look at the design of our shoeboxes, and we realized that we were using too much material,\\u0026lt;\/strong\\u0026gt;\\u0026rdquo; said Jordan Eichenberger, Head of Labelling and Packaging at PUMA Group Sourcing.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Jordan and his team started a redesign of the boxes and looked for ways to reduce the amount of material used, while keeping the boxes just as sturdy as before.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;By using less material in our shoeboxes, we save \\u0026lt;strong\\u0026gt;2800 tonnes of cardboard per year\\u0026lt;\/strong\\u0026gt;. If we consider that it takes about 12 trees for a tonne of cardboard, reducing the weight of the shoe boxes has saved 33600 trees \\u0026ndash; more trees than in New York\\u0026rsquo;s Central Park.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;But we are even going one step further, as the cardboard boxes are made of more than 95 % (by weight) recycled cardboard.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As a part of our 10FOR25 strategy, we will also eliminate consumer-facing plastic bags from our owned and operated stores and, wherever possible, make our retail supplies more sustainable.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our consumer-facing plastic bags are already made of 80% recycled content but in 2021, we cut their use in half. To put it into numbers, that is \\u0026lt;strong\\u0026gt;200 tonnes of plastic\\u0026lt;\/strong\\u0026gt; we did not use.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;But we will not stop there. While we have already eliminated consumer-facing plastic bags from our owned and operated stores in countries such as China and India, we will stop using such plastic bags anywhere in the world by 2023.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Instead, PUMA will only use recycled and FSC-certified paper bags in its stores, no matter whether you shop in Herzogenaurach, on Fifth Avenue or in Krasnoyarsk.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The switch to more sustainable alternatives for our shoppers wasn\\u0026rsquo;t without challenges, as Martina Lagler, Senior Teamhead Global Retail Business Development, explains.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026ldquo;\\u0026lt;strong\\u0026gt;In general, recycled paper is not as durable as plastic, so the development phase was quite a challenge and I am super happy that we are finally able to offer such a high-quality bag.\\u0026nbsp;We also had to make sure to have the relevant documents in place to prove full traceability throughout the production supply chain of the material and its recycled content,\\u0026lt;\/strong\\u0026gt;\\u0026rdquo; Martina recalls.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;And there is more happening in our stores: Our customers who want to wrap their PUMA purchases for a special someone, will also receive a gift bag made of recycled and FSC-certified paper soon. The bags PUMA uses for shipping online orders will also be made with 100% recycled plastic and we found more sustainable alternatives for the hangers and shoe trees in our stores.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Other packaging improvements may be less obvious to PUMA customers, as they are only used to keep our products dry and clean during transport. But the polyethylene bags that protect our apparel and accessories on their way to the store and in warehouses will also be made exclusively from recycled polyethylene by Spring\/Summer 2022. We also reduced the average thickness of these bags from 50 to 30 microns, a 60% reduction which \\u0026lt;strong\\u0026gt;once again saves 400 tonnes\\u0026lt;\/strong\\u0026gt; of material per year.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;With all of these measures, we will take another step on our journey to make PUMA more sustainable and be FOREVER BETTER.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":719,\"height\":648,\"file\":\"2021\/05\/Untitled-2-copy-e1709552331298.jpg\",\"filesize\":56991,\"sizes\":{\"medium\":{\"file\":\"Untitled-2-copy-e1709552331298-300x270.jpg\",\"width\":300,\"height\":270,\"mime-type\":\"image\/jpeg\",\"filesize\":16780},\"thumbnail\":{\"file\":\"Untitled-2-copy-e1709552331298-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7212},\"trp-custom-language-flag\":{\"file\":\"Untitled-2-copy-e1709552331298-13x12.jpg\",\"width\":13,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":439}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26912,\"alt\":\"\",\"caption\":\"After establishing our first sustainability strategy more than 20 years ago, PUMA has set up a comprehensive list of targets, the 10FOR25, which seeks to make the company as a whole and its products more sustainable. The targets include commitments on topics such as climate, human rights, biodiversity and circularity.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/05\/Untitled-2-copy-e1709552331298.jpg\",\"title\":\"Untitled-2 copy\",\"aspect_ratio\":1.1095679012345678,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Our 10FOR25 Targets\"],\"showCaptions\":[true],\"portraitMode\":[false],\"image\":{\"id\":26912,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/05\/Untitled-2-copy-e1709552331298.jpg\"},\"style\":\"Narrow\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"Read More\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"Read More\",\"icon\":\"\",\"manualArticles\":[{\"id\":26903},{\"id\":25171}],\"mode\":\"manual\",\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"How PUMA makes its packaging and retail supplies more sustainable","post_excerpt":"The shoeboxes you see in our stores today look the same as they always have, red, green or black, but now they have a secret: They use significantly less cardboard than they did before.\nAs part of its 10FOR25 targets, PUMA is looking at the environmental footprint of the company as a whole and aims to embed sustainability into all of our products to make a positive impact at scale. Better packaging is part of that journey.\n\u201cWe took a holistic look at the design of our shoeboxes, and we realized that we were using too much material,\u201d said Jordan Eichenberger, Head of Labelling and Packaging at PUMA Group Sourcing.\nJordan and his team started a redesign of the boxes and looked for ways to reduce the amount of material used, while keeping the boxes just as sturdy as before.\nBy using less material in our shoeboxes, we save 2800 tonnes of cardboard per year. If we consider that it takes about 12 trees for a tonne of cardboard, reducing the weight of the shoe boxes has saved 33600 trees \u2013 more trees than in New York\u2019s Central Park.\nBut we are even going one step further, as the cardboard boxes are made of more than 95 % (by weight) recycled cardboard.\nAs a part of our 10FOR25 strategy, we will also eliminate consumer-facing plastic bags from our owned and operated stores and, wherever possible, make our retail supplies more sustainable.\nOur consumer-facing plastic bags are already made of 80% recycled content but in 2021, we cut their use in half. To put it into numbers, that is 200 tonnes of plastic we did not use.\nBut we will not stop there. While we have already eliminated consumer-facing plastic bags from our owned and operated stores in countries such as China and India, we will stop using such plastic bags anywhere in the world by 2023.\nInstead, PUMA will only use recycled and FSC-certified paper bags in its stores, no matter whether you shop in Herzogenaurach, on Fifth Avenue or in Krasnoyarsk.\nThe switch to more sustainable alternatives for our shoppers wasn\u2019t without challenges, as Martina Lagler, Senior Teamhead Global Retail Business Development, explains.\n\u201cIn general, recycled paper is not as durable as plastic, so the development phase was quite a challenge and I am super happy that we are finally able to offer such a high-quality bag.\u00a0We also had to make sure to have the relevant documents in place to prove full traceability throughout the production supply chain of the material and its recycled content,\u201d Martina recalls.\nAnd there is more happening in our stores: Our customers who want to wrap their PUMA purchases for a special someone, will also receive a gift bag made of recycled and FSC-certified paper soon. The bags PUMA uses for shipping online orders will also be made with 100% recycled plastic and we found more sustainable alternatives for the hangers and shoe trees in our stores.\nOther packaging improvements may be less obvious to PUMA customers, as they are only used to keep our products dry and clean during transport. But the polyethylene bags that protect our apparel and accessories on their way to the store and in warehouses will also be made exclusively from recycled polyethylene by Spring\/Summer 2022. We also reduced the average thickness of these bags from 50 to 30 microns, a 60% reduction which once again saves 400 tonnes of material per year.\nWith all of these measures, we will take another step on our journey to make PUMA more sustainable and be FOREVER BETTER.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-puma-makes-its-packaging-and-retail-supplies-more-sustainable","to_ping":"","pinged":"","post_modified":"2025-12-03 09:51:59","post_modified_gmt":"2025-12-03 08:51:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=29593","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":29593,"author":"5","date":"2021-09-14 09:45:22","date_gmt":"2021-09-14 07:45:22","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":29597,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/shoeboxesheader.jpg\"},\"headline\":\"Forever Better Packaging\",\"content\":\"How PUMA makes its packaging and retail supplies more sustainable\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;The shoeboxes you see in our stores today look the same as they always have, red, green or black, but now they have a secret: They use significantly less cardboard than they did before.\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As part of its 10FOR25 targets, PUMA is looking at the environmental footprint of the company as a whole and aims to embed sustainability into all of our products to make a positive impact at scale. Better packaging is part of that journey.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026ldquo;\\u0026lt;strong\\u0026gt;We took a holistic look at the design of our shoeboxes, and we realized that we were using too much material,\\u0026lt;\/strong\\u0026gt;\\u0026rdquo; said Jordan Eichenberger, Head of Labelling and Packaging at PUMA Group Sourcing.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Jordan and his team started a redesign of the boxes and looked for ways to reduce the amount of material used, while keeping the boxes just as sturdy as before.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;By using less material in our shoeboxes, we save \\u0026lt;strong\\u0026gt;2800 tonnes of cardboard per year\\u0026lt;\/strong\\u0026gt;. If we consider that it takes about 12 trees for a tonne of cardboard, reducing the weight of the shoe boxes has saved 33600 trees \\u0026ndash; more trees than in New York\\u0026rsquo;s Central Park.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;But we are even going one step further, as the cardboard boxes are made of more than 95 % (by weight) recycled cardboard.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As a part of our 10FOR25 strategy, we will also eliminate consumer-facing plastic bags from our owned and operated stores and, wherever possible, make our retail supplies more sustainable.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our consumer-facing plastic bags are already made of 80% recycled content but in 2021, we cut their use in half. To put it into numbers, that is \\u0026lt;strong\\u0026gt;200 tonnes of plastic\\u0026lt;\/strong\\u0026gt; we did not use.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;But we will not stop there. While we have already eliminated consumer-facing plastic bags from our owned and operated stores in countries such as China and India, we will stop using such plastic bags anywhere in the world by 2023.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Instead, PUMA will only use recycled and FSC-certified paper bags in its stores, no matter whether you shop in Herzogenaurach, on Fifth Avenue or in Krasnoyarsk.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The switch to more sustainable alternatives for our shoppers wasn\\u0026rsquo;t without challenges, as Martina Lagler, Senior Teamhead Global Retail Business Development, explains.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026ldquo;\\u0026lt;strong\\u0026gt;In general, recycled paper is not as durable as plastic, so the development phase was quite a challenge and I am super happy that we are finally able to offer such a high-quality bag.\\u0026nbsp;We also had to make sure to have the relevant documents in place to prove full traceability throughout the production supply chain of the material and its recycled content,\\u0026lt;\/strong\\u0026gt;\\u0026rdquo; Martina recalls.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;And there is more happening in our stores: Our customers who want to wrap their PUMA purchases for a special someone, will also receive a gift bag made of recycled and FSC-certified paper soon. The bags PUMA uses for shipping online orders will also be made with 100% recycled plastic and we found more sustainable alternatives for the hangers and shoe trees in our stores.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Other packaging improvements may be less obvious to PUMA customers, as they are only used to keep our products dry and clean during transport. But the polyethylene bags that protect our apparel and accessories on their way to the store and in warehouses will also be made exclusively from recycled polyethylene by Spring\/Summer 2022. We also reduced the average thickness of these bags from 50 to 30 microns, a 60% reduction which \\u0026lt;strong\\u0026gt;once again saves 400 tonnes\\u0026lt;\/strong\\u0026gt; of material per year.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;With all of these measures, we will take another step on our journey to make PUMA more sustainable and be FOREVER BETTER.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":719,\"height\":648,\"file\":\"2021\/05\/Untitled-2-copy-e1709552331298.jpg\",\"filesize\":56991,\"sizes\":{\"medium\":{\"file\":\"Untitled-2-copy-e1709552331298-300x270.jpg\",\"width\":300,\"height\":270,\"mime-type\":\"image\/jpeg\",\"filesize\":16780},\"thumbnail\":{\"file\":\"Untitled-2-copy-e1709552331298-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7212},\"trp-custom-language-flag\":{\"file\":\"Untitled-2-copy-e1709552331298-13x12.jpg\",\"width\":13,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":439}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26912,\"alt\":\"\",\"caption\":\"After establishing our first sustainability strategy more than 20 years ago, PUMA has set up a comprehensive list of targets, the 10FOR25, which seeks to make the company as a whole and its products more sustainable. The targets include commitments on topics such as climate, human rights, biodiversity and circularity.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/05\/Untitled-2-copy-e1709552331298.jpg\",\"title\":\"Untitled-2 copy\",\"aspect_ratio\":1.1095679012345678,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Our 10FOR25 Targets\"],\"showCaptions\":[true],\"portraitMode\":[false],\"image\":{\"id\":26912,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/05\/Untitled-2-copy-e1709552331298.jpg\"},\"style\":\"Narrow\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"Read More\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"Read More\",\"icon\":\"\",\"manualArticles\":[{\"id\":26903},{\"id\":25171}],\"mode\":\"manual\",\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"Comment PUMA rend ses emballages et ses fournitures de vente au d\u00e9tail plus durables","excerpt":"Les bo\u00eetes \u00e0 chaussures que vous voyez aujourd'hui dans nos magasins ont toujours la m\u00eame apparence, rouge, verte ou noire, mais elles ont d\u00e9sormais un secret : elles utilisent beaucoup moins de carton qu'auparavant.\nDans le cadre de ses objectifs 10FOR25, PUMA examine l'empreinte environnementale de l'entreprise dans son ensemble et vise \u00e0 int\u00e9grer le d\u00e9veloppement durable dans tous ses produits afin d'avoir un impact positif \u00e0 grande \u00e9chelle. Un meilleur emballage fait partie de cette d\u00e9marche.\n\"Nous avons examin\u00e9 de mani\u00e8re globale la conception de nos bo\u00eetes \u00e0 chaussures et nous avons r\u00e9alis\u00e9 que nous utilisions trop de mat\u00e9riaux\", explique Jordan Eichenberger, responsable de l'\u00e9tiquetage et de l'emballage chez PUMA Group Sourcing.\nJordan et son \u00e9quipe ont commenc\u00e9 \u00e0 revoir la conception des bo\u00eetes et ont cherch\u00e9 des moyens de r\u00e9duire la quantit\u00e9 de mat\u00e9riaux utilis\u00e9s, tout en conservant des bo\u00eetes aussi solides qu'auparavant.\nEn utilisant moins de mat\u00e9riaux dans nos bo\u00eetes \u00e0 chaussures, nous \u00e9conomisons 2800 tonnes de carton par an. Si l'on consid\u00e8re qu'il faut environ 12 arbres pour une tonne de carton, la r\u00e9duction du poids des bo\u00eetes \u00e0 chaussures a permis d'\u00e9pargner 33600 arbres, soit plus d'arbres que dans le Central Park de New York.\nMais nous allons encore plus loin, puisque les bo\u00eetes en carton sont compos\u00e9es de plus de 95 % (en poids) de carton recycl\u00e9.\nDans le cadre de notre strat\u00e9gie 10 POUR 25, nous \u00e9liminerons \u00e9galement les sacs en plastique destin\u00e9s aux consommateurs dans les magasins que nous poss\u00e9dons et exploitons et, dans la mesure du possible, nous rendrons nos approvisionnements plus durables.\nNos sacs en plastique destin\u00e9s aux consommateurs sont d\u00e9j\u00e0 fabriqu\u00e9s \u00e0 partir de mati\u00e8res recycl\u00e9es 80%, mais en 2021, nous r\u00e9duirons leur utilisation de moiti\u00e9. En chiffres, cela repr\u00e9sente 200 tonnes de plastique que nous n'avons pas utilis\u00e9es.\nMais nous ne nous arr\u00eaterons pas l\u00e0. Alors que nous avons d\u00e9j\u00e0 \u00e9limin\u00e9 les sacs en plastique destin\u00e9s aux consommateurs dans les magasins que nous poss\u00e9dons et g\u00e9rons dans des pays tels que la Chine et l'Inde, nous cesserons d'utiliser ces sacs en plastique partout dans le monde d'ici 2023.\n\u00c0 la place, PUMA n'utilisera que des sacs en papier recycl\u00e9 et certifi\u00e9 FSC dans ses magasins, que vous fassiez vos achats \u00e0 Herzogenaurach, sur la Cinqui\u00e8me Avenue ou \u00e0 Krasno\u00efarsk.\nLe passage \u00e0 des solutions plus durables pour nos clients ne s'est pas fait sans difficult\u00e9s, comme l'explique Martina Lagler, Senior Teamhead Global Retail Business Development.\n\"En g\u00e9n\u00e9ral, le papier recycl\u00e9 n'est pas aussi durable que le plastique. La phase de d\u00e9veloppement a donc \u00e9t\u00e9 un v\u00e9ritable d\u00e9fi et je suis tr\u00e8s heureuse que nous soyons enfin en mesure de proposer un sac d'une telle qualit\u00e9. Nous avons \u00e9galement d\u00fb nous assurer de disposer des documents n\u00e9cessaires pour prouver la tra\u00e7abilit\u00e9 compl\u00e8te du mat\u00e9riau et de son contenu recycl\u00e9 tout au long de la cha\u00eene d'approvisionnement\", se souvient Martina.\nEt ce n'est pas tout dans nos magasins : Nos clients qui souhaitent emballer leurs achats PUMA pour un \u00eatre cher recevront bient\u00f4t un sac cadeau fabriqu\u00e9 \u00e0 partir de papier recycl\u00e9 et certifi\u00e9 FSC. Les sacs utilis\u00e9s par PUMA pour l'exp\u00e9dition des commandes en ligne seront \u00e9galement fabriqu\u00e9s \u00e0 partir de plastique recycl\u00e9 100% et nous avons trouv\u00e9 des alternatives plus durables pour les cintres et les embauchoirs dans nos magasins.\nLes autres am\u00e9liorations apport\u00e9es \u00e0 l'emballage sont peut-\u00eatre moins \u00e9videntes pour les clients de PUMA, car elles ne servent qu'\u00e0 garder nos produits secs et propres pendant le transport. Mais les sacs en poly\u00e9thyl\u00e8ne qui prot\u00e8gent nos v\u00eatements et accessoires lors de leur acheminement vers le magasin et dans les entrep\u00f4ts seront \u00e9galement fabriqu\u00e9s exclusivement \u00e0 partir de poly\u00e9thyl\u00e8ne recycl\u00e9 d'ici le printemps\/\u00e9t\u00e9 2022. Nous avons \u00e9galement r\u00e9duit l'\u00e9paisseur moyenne de ces sacs de 50 \u00e0 30 microns, une r\u00e9duction de 60% qui permet une fois de plus d'\u00e9conomiser 400 tonnes de mat\u00e9riaux par an.\nGr\u00e2ce \u00e0 toutes ces mesures, nous allons franchir une nouvelle \u00e9tape dans notre d\u00e9marche visant \u00e0 rendre PUMA plus durable et \u00e0 \u00eatre FOREVER BETTER.","status":"publish","password":"","name":"comment-puma rend son emballage et ses fournitures de d\u00e9tail plus durables","modified":"2025-12-03 09:51:59","modified_gmt":"2025-12-03 08:51:59","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"14 septembre 2021 \u00e0 07:45","date_local":"14 septembre 2021","time_local":"07:45","slug":"how-puma-makes-its-packaging-and-retail-supplies-more-sustainable","url":"https:\/\/www.puma-catchup.com\/fr\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/","featured_image":{"width":1140,"height":840,"file":"2021\/08\/shoeboxesheader.jpg","filesize":368610,"sizes":{"medium":{"file":"shoeboxesheader-300x221.jpg","width":300,"height":221,"mime-type":"image\/jpeg","filesize":34415},"large":{"file":"shoeboxesheader-1024x755.jpg","width":1024,"height":755,"mime-type":"image\/jpeg","filesize":277287},"thumbnail":{"file":"shoeboxesheader-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":12511},"medium_large":{"file":"shoeboxesheader-768x566.jpg","width":768,"height":566,"mime-type":"image\/jpeg","filesize":175004},"trp-custom-language-flag":{"file":"shoeboxesheader-16x12.jpg","width":16,"height":12,"mime-type":"image\/jpeg","filesize":418}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":29597,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/shoeboxesheader.jpg","title":"bo\u00eete \u00e0 chaussures","aspect_ratio":1.3571428571428572,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Forever Better Packaging","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/29593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=29593"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/29593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/29597"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=29593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=29593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}