{"id":29466,"date":"2021-08-23T13:36:20","date_gmt":"2021-08-23T11:36:20","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=29466"},"modified":"2025-09-19T14:48:51","modified_gmt":"2025-09-19T14:48:51","slug":"puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/","title":{"rendered":"PUMA Innovation: Can we make the speed of a track and field athlete visible?"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/ Innovation PUMA : Peut-on rendre visible la vitesse d'un athl\u00e8te d'athl\u00e9tisme ?\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Header-the-unseen.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >VOUS VOYEZ LA VITESSE ?<\/h1>\n        <div class=\"articleintro\" >UNE \u00c9TUDE DE RECHERCHE VISUELLE : Peut-on rendre visible la vitesse d'un athl\u00e8te d'athl\u00e9tisme ?<\/div>\n        <div class=\"date\">23 ao\u00fbt 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Innovation: Can we make the speed of a track and field athlete visible?&quot;, \"text\": &quot;A PUMA track suit that helps athletes to run faster and that changes color as you increase your speed? Our PUMA Innovation Team has been working on exactly that. In collaboration with the Aerodynamics department of the Norwegian University of Science and Technology and SIEMENS, we were able to do the research that helped us to understand sprint suit aerodynamics. We converted that research into a recipe for how to optimise air flow, reduce drag. But we didn\\u2019t want to stop there. Learn more about this project!\\n\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Un surv\u00eatement PUMA qui aide les athl\u00e8tes \u00e0 courir plus vite et qui change de couleur \u00e0 mesure que vous augmentez votre vitesse ? C'est exactement ce sur quoi notre \u00e9quipe d'innovation PUMA a travaill\u00e9. En collaboration avec le d\u00e9partement d'a\u00e9rodynamique de l'Universit\u00e9 norv\u00e9gienne des sciences et technologies et SIEMENS, nous avons men\u00e9 des recherches qui nous ont permis de comprendre l'a\u00e9rodynamique des combinaisons de sprint. Nous avons converti ces recherches en une formule permettant d'optimiser le flux d'air et de r\u00e9duire la tra\u00een\u00e9e. Mais nous ne voulions pas en rester l\u00e0. D\u00e9couvrez-en plus sur ce projet !<\/span>\n<span class=\"textStyle_intro\"><\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Du d\u00e9but \u00e0 la fin, ces courses de sprint sont tr\u00e8s intenses. Tout est question de vitesse, de gain de temps et de performance pure. C'est un moment tr\u00e8s \u00e9mouvant pour l'athl\u00e8te. Nous avons voulu amplifier cette \u00e9motion en la rendant visible. Une combinaison qui est d'une couleur au d\u00e9but de la course et d'une autre \u00e0 l'arriv\u00e9e.<\/p>\n<br\/><br\/>Romain Girard, directeur de l'innovation chez PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"Lecteur vid\u00e9o YouTube\" src=\"https:\/\/www.youtube.com\/embed\/gOZFBrDIMOE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>En plus des recherches scientifiques visant \u00e0 am\u00e9liorer les performances, PUMA Innovation a men\u00e9 des recherches suppl\u00e9mentaires afin de <strong>fa\u00e7onner une exp\u00e9rience \u00e9motionnelle<\/strong> non seulement pour les athl\u00e8tes, mais aussi pour les spectateurs. Pour cela, nous avons collabor\u00e9 avec le <strong>Start-up britannique, The Unseen<\/strong>. Ils ont mis au point un traitement exclusif qui r\u00e9agissait au vent et changeait la couleur du tissu. <strong>Lorsque le sprinter acc\u00e9l\u00e8re, la combinaison change de couleur.<\/strong> Nous leur avons fourni le design de la combinaison de sprint, les sp\u00e9cifications du tissu et les donn\u00e9es environnementales dont ils avaient besoin pour travailler.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/gallery-the-unseen.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/gallery-2-3.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">LA RECHERCHE SCIENTIFIQUE<\/span>\n<br\/>L'\u00e9quipe charg\u00e9e de l'innovation s'est concentr\u00e9e sur <strong>trois aspects de la performance<\/strong> au cours de la recherche. La recherche a permis de mettre au point les \u00e9l\u00e9ments fonctionnels et les d\u00e9tails que l'on retrouve sur la combinaison de sprint.<br\/>\n<br\/><strong>Ajustement<\/strong>\u00a0\u2013 utilisation d'un tissu haut de gamme et d'un patron optimis\u00e9.<br\/>\n<br\/><strong>Gestion thermique\u00a0<\/strong>\u2013 utilisation d'une technologie de tissage haut de gamme qui permet de concevoir une structure tr\u00e8s ouverte pour le panneau arri\u00e8re afin d'am\u00e9liorer la gestion de la chaleur.<br\/>\n<br\/><strong>Optimisation a\u00e9rodynamique<\/strong>\u00a0\u2013 o\u00f9 nous avons collabor\u00e9 avec l'Universit\u00e9 norv\u00e9gienne des sciences et technologies (NTNU), qui nous a donn\u00e9 acc\u00e8s \u00e0 une soufflerie, et avec Siemens, pour r\u00e9aliser des tests num\u00e9riques \u00e0 l'aide des derniers logiciels de simulation. Les r\u00e9sultats nous ont amen\u00e9s \u00e0 d\u00e9velopper ces \u201c brosses \u201d, plac\u00e9es strat\u00e9giquement sur la combinaison, qui influencent le flux d'air autour du corps des athl\u00e8tes et minimisent la r\u00e9sistance a\u00e9rodynamique susceptible de les ralentir.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">LA RECHERCHE SUR LES \u00c9MOTIONS<\/span>\n<br\/>En collaboration avec The Unseen, PUMA Innovation a cr\u00e9\u00e9 une combinaison qui change de couleur lorsque l'athl\u00e8te acc\u00e9l\u00e8re. Ce changement en temps r\u00e9el amplifie l'\u00e9motion d'un \u00e9v\u00e9nement, apportant <strong>un autre niveau de passion et d'enthousiasme<\/strong> \u00e0 l'exp\u00e9rience.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >A\u00e9rodynamique<\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev6dd78552-90b3-4302-a2ff-0a06c62abfab\"><\/div>\n    <\/div>\n\t<div id=\"swipe_6dd78552-90b3-4302-a2ff-0a06c62abfab\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"6dd78552-90b3-4302-a2ff-0a06c62abfab\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/the-unseen.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/new-Untitled-1.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext6dd78552-90b3-4302-a2ff-0a06c62abfab\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Combinaison de course \u00e0 pied haute performance<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/sidebar-innovation.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">ESSAI A\u00c9RODYNAMIQUE EN SOUFFLERIE<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/aerodynamics.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >LIRE LA SUITE\u2026<\/h2>\n    <\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/innovation-friday-puma-and-x-bionic-receive-prestigious-plus-x-award\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"17044\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"X-BIONIC\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/03\/Header-X-bionic.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n\t        <h4>Vendredi de l'innovation : PUMA et X-BIONIC\u00ae re\u00e7oivent le prestigieux PLUS X Award<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tC'est officiel ! La collection PUMA I X-BIONIC\u00ae a re\u00e7u le prestigieux Plus X Award. Cette collection de v\u00eatements de sport haute performance, fruit de la collaboration entre PUMA et le groupe de r\u00e9flexion suisse X-BIONIC\u00ae, fait sensation dans le monde entier gr\u00e2ce \u00e0 son design innovant et \u00e0 sa capacit\u00e9 \u00e0 allier fonctionnalit\u00e9, confort et esth\u00e9tique.\n\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/innovation-friday-puma-and-x-bionic-receive-prestigious-plus-x-award\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Un surv\u00eatement PUMA qui aide les athl\u00e8tes \u00e0 courir plus vite et qui change de couleur \u00e0 mesure que vous augmentez votre vitesse ? C'est exactement ce sur quoi notre \u00e9quipe d'innovation PUMA a travaill\u00e9. En collaboration avec le d\u00e9partement d'a\u00e9rodynamique de l'Universit\u00e9 norv\u00e9gienne des sciences et technologies et SIEMENS, nous avons men\u00e9 des recherches qui nous ont permis de comprendre l'a\u00e9rodynamique des combinaisons de sprint. Nous avons converti ces recherches en une formule permettant d'optimiser le flux d'air et de r\u00e9duire la tra\u00een\u00e9e. Mais nous ne voulions pas en rester l\u00e0. D\u00e9couvrez-en plus sur ce projet !<\/p>","protected":false},"author":4,"featured_media":29475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":8035,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-29466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":29466,"post_author":"4","post_date":"2021-08-23 13:36:20","post_date_gmt":"2021-08-23 11:36:20","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/08\/Header-the-unseen.jpg\",\"filesize\":209165,\"sizes\":{\"medium\":{\"file\":\"Header-the-unseen-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6422},\"large\":{\"file\":\"Header-the-unseen-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":37263},\"thumbnail\":{\"file\":\"Header-the-unseen-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3514},\"medium_large\":{\"file\":\"Header-the-unseen-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":23891},\"trp-custom-language-flag\":{\"file\":\"Header-the-unseen-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":29475,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Header-the-unseen.jpg\",\"title\":\"Header-the-unseen\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"CAN YOU SEE SPEED?\",\"content\":\"A VISUAL RESEARCH STUDY: Can we make the speed of a track and field athlete visible?\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eA PUMA track suit that helps athletes to run faster and that changes color as you increase your speed? Our PUMA Innovation Team has been working on exactly that. In collaboration with the Aerodynamics department of the Norwegian University of Science and Technology and SIEMENS, we were able to do the research that helped us to understand sprint suit aerodynamics. We converted that research into a recipe for how to optimise air flow, reduce drag. But we didn\u2019t want to stop there. Learn more about this project!\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eFrom start to finish, these short sprint races are very intense. It is all about speed, time killing and pure performance. It\u2019s a highly emotional moment for the athlete. We wanted to amplify that emotional moment by making it something that you can see. A suit that is one color when you start the race and another when you finish.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eRomain Girard, Senior Head of Innovation at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/gOZFBrDIMOE\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;In addition to the scientific research designed to increase performance, PUMA Innovation did further research to \\u0026lt;strong\\u0026gt;shape an emotional experience\\u0026lt;\/strong\\u0026gt; not only for the athlete but for onlookers. For that we collaborated with the \\u0026lt;strong\\u0026gt;UK-based startup, The Unseen\\u0026lt;\/strong\\u0026gt;. They developed a proprietary fabric treatment that responded to wind; it changed the color of the fabric. \\u0026lt;strong\\u0026gt;As sprinter increases speed, the suit changes color.\\u0026lt;\/strong\\u0026gt; We provided them the sprint suit design, fabric specifications and environmental data for them to work with.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single 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The research led to the functional elements and details that are found on the sprint suit.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Fit\\u0026lt;\/strong\\u0026gt;\u00a0\u2013 using premium fabric and an optimized pattern.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Heat Management\u00a0\\u0026lt;\/strong\\u0026gt;\u2013 using a high end woven technology that allows engineering of a very open structure for the back panel to improve heat management.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Aerodynamic Optimisation\\u0026lt;\/strong\\u0026gt;\u00a0\u2013 where we worked with Norwegian University of Science and Technology \u2013 NTNU \u2013 with access to a wind tunnel and Siemens to do some digital testing using the latest computer software simulations. The results led us to develop these \u201cbrushes\u201d, strategically placed on the suit that influenced the airflow around the body of the athletes and minimized the air drag that can slow an athlete down.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eTHE EMOTION RESEARCH\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;In collaboration with The Unseen, PUMA innovation created the suit that changes color as the athlete increases speed. This real-time change amplifies the emotion of an event, bringing \\u0026lt;strong\\u0026gt;another level of passion and excitement\\u0026lt;\/strong\\u0026gt; to the experience.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Aerodynamics\"} \/--><!-- wp:puma\/row-image-slider 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track running suit\",\"AERODYNAMICS TEST IN WINDTUNNEL\"],\"showCaptions\":[false,false],\"portraitMode\":[true,true],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"READ MORE...\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"READ MORE...\",\"icon\":\"\",\"manualArticles\":[{\"id\":28381},{\"id\":17044}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"PUMA Innovation: Can we make the speed of a track and field athlete visible?","post_excerpt":"A PUMA track suit that helps athletes to run faster and that changes color as you increase your speed? Our PUMA Innovation Team has been working on exactly that. In collaboration with the Aerodynamics department of the Norwegian University of Science and Technology and SIEMENS, we were able to do the research that helped us to understand sprint suit aerodynamics. We converted that research into a recipe for how to optimise air flow, reduce drag. But we didn\u2019t want to stop there. Learn more about this project!\n\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible","to_ping":"","pinged":"","post_modified":"2025-09-19 14:48:51","post_modified_gmt":"2025-09-19 14:48:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=29466","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":29466,"author":"4","date":"2021-08-23 13:36:20","date_gmt":"2021-08-23 11:36:20","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/08\/Header-the-unseen.jpg\",\"filesize\":209165,\"sizes\":{\"medium\":{\"file\":\"Header-the-unseen-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6422},\"large\":{\"file\":\"Header-the-unseen-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":37263},\"thumbnail\":{\"file\":\"Header-the-unseen-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3514},\"medium_large\":{\"file\":\"Header-the-unseen-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":23891},\"trp-custom-language-flag\":{\"file\":\"Header-the-unseen-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":29475,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Header-the-unseen.jpg\",\"title\":\"Header-the-unseen\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"CAN YOU SEE SPEED?\",\"content\":\"A VISUAL RESEARCH STUDY: Can we make the speed of a track and field athlete visible?\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eA PUMA track suit that helps athletes to run faster and that changes color as you increase your speed? Our PUMA Innovation Team has been working on exactly that. In collaboration with the Aerodynamics department of the Norwegian University of Science and Technology and SIEMENS, we were able to do the research that helped us to understand sprint suit aerodynamics. We converted that research into a recipe for how to optimise air flow, reduce drag. But we didn\u2019t want to stop there. Learn more about this project!\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eFrom start to finish, these short sprint races are very intense. It is all about speed, time killing and pure performance. It\u2019s a highly emotional moment for the athlete. We wanted to amplify that emotional moment by making it something that you can see. A suit that is one color when you start the race and another when you finish.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eRomain Girard, Senior Head of Innovation at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/gOZFBrDIMOE\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;In addition to the scientific research designed to increase performance, PUMA Innovation did further research to \\u0026lt;strong\\u0026gt;shape an emotional experience\\u0026lt;\/strong\\u0026gt; not only for the athlete but for onlookers. For that we collaborated with the \\u0026lt;strong\\u0026gt;UK-based startup, The Unseen\\u0026lt;\/strong\\u0026gt;. They developed a proprietary fabric treatment that responded to wind; it changed the color of the fabric. \\u0026lt;strong\\u0026gt;As sprinter increases speed, the suit changes color.\\u0026lt;\/strong\\u0026gt; We provided them the sprint suit design, fabric specifications and environmental data for them to work with.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single 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This real-time change amplifies the emotion of an event, bringing \\u0026lt;strong\\u0026gt;another level of passion and excitement\\u0026lt;\/strong\\u0026gt; to the experience.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Aerodynamics\"} \/--><!-- wp:puma\/row-image-slider 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C'est exactement ce sur quoi notre \u00e9quipe d'innovation PUMA a travaill\u00e9. En collaboration avec le d\u00e9partement d'a\u00e9rodynamique de l'Universit\u00e9 norv\u00e9gienne des sciences et technologies et SIEMENS, nous avons men\u00e9 des recherches qui nous ont permis de comprendre l'a\u00e9rodynamique des combinaisons de sprint. Nous avons converti ces recherches en une formule permettant d'optimiser le flux d'air et de r\u00e9duire la tra\u00een\u00e9e. Mais nous ne voulions pas en rester l\u00e0. D\u00e9couvrez-en plus sur ce projet !","status":"publish","password":"","name":"puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible","modified":"2025-09-19 14:48:51","modified_gmt":"2025-09-19 14:48:51","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"23 ao\u00fbt 2021 \u00e0 11:36","date_local":"23 ao\u00fbt 2021","time_local":"11:36","slug":"puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/","featured_image":{"width":1140,"height":640,"file":"2021\/08\/Header-the-unseen.jpg","filesize":209165,"sizes":{"medium":{"file":"Header-the-unseen-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":6422},"large":{"file":"Header-the-unseen-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":37263},"thumbnail":{"file":"Header-the-unseen-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":3514},"medium_large":{"file":"Header-the-unseen-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":23891},"trp-custom-language-flag":{"file":"Header-the-unseen-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":455}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":29475,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Header-the-unseen.jpg","title":"Header-the-unseen","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA Innovation: Can we make the speed of a track and field athlete visible?","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/29466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=29466"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/29466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/29475"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=29466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=29466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}