{"id":29151,"date":"2021-08-13T07:50:22","date_gmt":"2021-08-13T05:50:22","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=29151"},"modified":"2025-09-19T14:49:04","modified_gmt":"2025-09-19T14:49:04","slug":"interview-with-rafael-nespereira-herrero-senior-global-product-marketing-manager-sportstyle-at-puma-about-the-heritage-and-the-future-of-the-puma-wild-rider","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/interview-with-rafael-nespereira-herrero-senior-global-product-marketing-manager-sportstyle-at-puma-about-the-heritage-and-the-future-of-the-puma-wild-rider\/","title":{"rendered":"Entretien avec Rafael Nespereira Herrero, directeur principal du marketing produit mondial Sportstyle chez PUMA, sur l'h\u00e9ritage et l'avenir de la PUMA Wild Rider."},"content":{"rendered":"\n
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\n Accueil<\/a>\/\n Sportstyle<\/a>\/ Entretien avec Rafael Nespereira Herrero, directeur principal du marketing produit mondial Sportstyle chez PUMA, sur l'h\u00e9ritage et l'avenir de la PUMA Wild Rider.\n <\/div>\n<\/div>\n
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Sportstyle<\/a><\/div>\n
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Marche sur le c\u00f4t\u00e9 sauvage<\/h1>\n
Des archives PUMA vers l'avenir<\/div>\n
13 ao\u00fbt 2021 <\/div>\n\n
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La Wild Rider est le dernier mod\u00e8le lifestyle de PUMA, con\u00e7u comme l'\u00e9quivalent urbain de notre Fast Rider, qui \u00e9tait \u00e0 l'origine une chaussure de performance pour les coureurs urbains. Bien que ses influences soient clairement ax\u00e9es sur la performance, la Wild Rider est une chaussure lifestyle \u00e0 part enti\u00e8re. Nous avons interrog\u00e9 Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle chez PUMA, sur l'h\u00e9ritage et l'avenir de la PUMA Wild Rider.<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Chaque nouvelle collection nous permet de faire \u00e9voluer le langage du produit Rider. Pourquoi pensez-vous que les silhouettes de course \u00e0 pied sont devenues si populaires, y compris dans le segment lifestyle ?<\/strong>\nRafael : Je pense que cela d\u00e9pend de diff\u00e9rents facteurs. Le principal est la forte vague de nostalgie \u00e0 laquelle nous sommes actuellement confront\u00e9s. Il y a une tendance croissante qui se concentre sur les histoires r\u00e9tro des ann\u00e9es 70\/80, o\u00f9 ces silhouettes de coureurs \u00e9taient tr\u00e8s populaires. L'autre facteur est la mode et l'esth\u00e9tique. Les chaussures de course sont polyvalentes, ce qui les rend tr\u00e8s attrayantes.\nD'o\u00f9 vient l'inspiration du design PUMA Wild Rider ?<\/strong>\nRafael : L'inspiration pour Wild Rider vient de notre \u00e9tat d'esprit FUTRO. Nous avons repris des \u00e9l\u00e9ments de notre gamme Rider, conserv\u00e9s dans les archives PUMA. Nous avons r\u00e9invent\u00e9 le langage stylistique pour cr\u00e9er une chaussure r\u00e9solument contemporaine et adapt\u00e9e \u00e0 notre client\u00e8le PUMA.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Selon vous, quels sont les ingr\u00e9dients n\u00e9cessaires pour rendre une basket embl\u00e9matique ?<\/strong>\nRafael : Il y a beaucoup de facteurs \u00e0 prendre en compte ici, mais je citerais : un design significatif, une approche culturelle forte et pertinente, ainsi qu'un plan percutant et attractif. Tous ces facteurs doivent \u00eatre en parfaite ad\u00e9quation avec les valeurs de la marque.\n<\/div>\n <\/div>\n
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Que pouvons-nous attendre d'autre de la gamme Rider \u00e0 l'avenir ?<\/strong>\nRafael : Vous pouvez vous r\u00e9jouir pour l'avenir : nous avons de nouvelles versions passionnantes \u00e0 venir, notamment gr\u00e2ce \u00e0 de nouvelles conceptions de tiges. La gamme PUMA Rider nous permet de faire le lien entre notre h\u00e9ritage et le pr\u00e9sent, mais aussi d'explorer des modes d'expression audacieux.\n<\/div>\n <\/div>\n<\/div>\n\n
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Entretien avec : <\/h2>\n\t\t\t
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\n\t\t\t\t\t\tRafael Nespereira Herrero, directeur principal du marketing produit mondial Sportstyle chez PUMA\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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WILD RIDER<\/h2>\n\t\t\t
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Lire la suite...<\/h2>\n <\/div>\n<\/div>\n\n
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Les meilleurs moments PUMA Wild Rider, pr\u00e9sent\u00e9s par JAY-Z, Neymar Jr., Esmeralda Ugalde, Colm Dillane, Suso, Hyunyoung et d'autres c\u00e9l\u00e9brit\u00e9s et influenceurs styl\u00e9s.<\/h4>\n\t\t\t\t\t
\n\t\t\t\t Ces chaussures sont disponibles dans des combinaisons de couleurs estivales et constituent le dernier mod\u00e8le de la c\u00e9l\u00e8bre gamme Rider de PUMA. La PUMA Wild Rider s'inspire du mouvement et du rythme de la vie urbaine, qui va toujours de l'avant, plus loin, plus vite et au-del\u00e0. Voici les meilleurs moments Wild Rider des stars, pr\u00e9sent\u00e9s par JAY-Z, Neymar Jr., Esmeralda Ugalde, Colm Dillane, Suso, Hyunyoung et d'autres c\u00e9l\u00e9brit\u00e9s et influenceurs styl\u00e9s. Laissez-vous inspirer !\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\tlire l’histoire<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\"\"\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t <\/div>\n\t
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LE STYLE DE NEYMAR JR EN DEHORS DU TERRAIN SE REFAIT UNE BEAUT\u00c9<\/h4>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t Nous surprenons avec un nouveau style de notre populaire franchise Rider, la Wild Rider. La nouvelle chaussure pr\u00e9f\u00e9r\u00e9e de Neymar Jr en dehors du terrain a \u00e9t\u00e9 inspir\u00e9e par le mouvement de la vie urbaine.\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tlire l’histoire<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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La Wild Rider est le dernier mod\u00e8le lifestyle de PUMA, con\u00e7u comme l'\u00e9quivalent urbain de notre Fast Rider, qui \u00e9tait \u00e0 l'origine une chaussure de performance pour les coureurs urbains. Bien que ses influences soient clairement ax\u00e9es sur la performance, la Wild Rider est une chaussure lifestyle \u00e0 part enti\u00e8re. Nous avons interrog\u00e9 Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle chez PUMA, sur l'h\u00e9ritage et l'avenir de la PUMA Wild Rider.<\/p>","protected":false},"author":24,"featured_media":29158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":8381,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-29151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":29151,"post_author":"24","post_date":"2021-08-13 07:50:22","post_date_gmt":"2021-08-13 05:50:22","post_content":"","post_title":"Interview with Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle\u00a0at PUMA about the heritage and the future of the PUMA Wild Rider","post_excerpt":"The Wild Rider is PUMA\u2019s latest lifestyle model, designed as a street equivalent to our Fast Rider, which was originally a performance shoe for urban runners. While the influences are clearly performance, the Wild Rider is a lifestyle shoe through and through. We asked Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle\u00a0at PUMA about the heritage and the future of the PUMA Wild Rider.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"interview-with-rafael-nespereira-herrero-senior-global-product-marketing-manager-sportstyle-at-puma-about-the-heritage-and-the-future-of-the-puma-wild-rider","to_ping":"","pinged":"","post_modified":"2025-09-19 14:49:04","post_modified_gmt":"2025-09-19 14:49:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=29151","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":29151,"author":"24","date":"2021-08-13 07:50:22","date_gmt":"2021-08-13 05:50:22","content":"","title":"Entretien avec Rafael Nespereira Herrero, directeur principal du marketing produit mondial Sportstyle chez PUMA, sur l'h\u00e9ritage et l'avenir de la PUMA Wild Rider.","excerpt":"La Wild Rider est le dernier mod\u00e8le lifestyle de PUMA, con\u00e7u comme l'\u00e9quivalent urbain de notre Fast Rider, qui \u00e9tait \u00e0 l'origine une chaussure de performance pour les coureurs urbains. Bien que ses influences soient clairement ax\u00e9es sur la performance, la Wild Rider est une chaussure lifestyle \u00e0 part enti\u00e8re. Nous avons interrog\u00e9 Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle chez PUMA, sur l'h\u00e9ritage et l'avenir de la PUMA Wild Rider.","status":"publish","password":"","name":"interview-with-rafael-nespereira-herrero-senior-global-product-marketing-manager-sportstyle-at-puma-about-the-heritage-and-the-future-of-the-puma-wild-rider","modified":"2025-09-19 14:49:04","modified_gmt":"2025-09-19 14:49:04","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"13 ao\u00fbt 2021 \u00e0 05:50","date_local":"13 ao\u00fbt 2021","time_local":"05:50","slug":"interview-with-rafael-nespereira-herrero-senior-global-product-marketing-manager-sportstyle-at-puma-about-the-heritage-and-the-future-of-the-puma-wild-rider","url":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/interview-with-rafael-nespereira-herrero-senior-global-product-marketing-manager-sportstyle-at-puma-about-the-heritage-and-the-future-of-the-puma-wild-rider\/","featured_image":{"width":1140,"height":640,"file":"2021\/08\/header-wild-rider-new.jpg","filesize":492093,"sizes":{"medium":{"file":"header-wild-rider-new-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":9668},"large":{"file":"header-wild-rider-new-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":94517},"thumbnail":{"file":"header-wild-rider-new-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":4416},"medium_large":{"file":"header-wild-rider-new-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":52855},"trp-custom-language-flag":{"file":"header-wild-rider-new-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":435}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":29158,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/header-wild-rider-new.jpg","title":"header-wild-rider-new","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Interview with Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle\u00a0at PUMA about the heritage and the future of the PUMA Wild Rider","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":419,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":419,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/29151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=29151"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/29151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/29158"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=29151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=29151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}