{"id":27764,"date":"2021-06-24T08:59:54","date_gmt":"2021-06-24T06:59:54","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=27764"},"modified":"2025-12-03T09:52:15","modified_gmt":"2025-12-03T08:52:15","slug":"puma-commits-to-protecting-forests-in-partnership-with-ngo-canopy","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-commits-to-protecting-forests-in-partnership-with-ngo-canopy\/","title":{"rendered":"PUMA s'engage \u00e0 prot\u00e9ger les for\u00eats en partenariat avec l'ONG Canopy"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/corporate\/\">Corporate<\/a>\/ PUMA s'engage \u00e0 prot\u00e9ger les for\u00eats en partenariat avec l'ONG Canopy\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Header-Hilton-Leuser.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpuma-commits-to-protecting-forests-in-partnership-with-ngo-canopy%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpuma-commits-to-protecting-forests-in-partnership-with-ngo-canopy%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-commits-to-protecting-forests-in-partnership-with-ngo-canopy\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpuma-commits-to-protecting-forests-in-partnership-with-ngo-canopy%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Prot\u00e9ger les for\u00eats du monde<\/h1>\n        <div class=\"articleintro\" >PUMA s'engage \u00e0 prot\u00e9ger les for\u00eats en partenariat avec l'ONG Canopy<\/div>\n        <div class=\"date\">24 juin 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA commits to protecting forests in partnership with NGO Canopy&quot;, \"text\": &quot;Today we are announcing another step towards Forever Better. We have committed to protecting forests around the world when sourcing paper, cardboard, and viscose, as part of our new partnership with not-for-profit environmental organization Canopy.\\nBy 2022, we will source all of our cardboard and paper packaging from recycled or certified sources to ensure they are not derived from the world\\u2019s most integral forests. When we use viscose in our products, the raw material must come from top-of-class fibre producers which are regularly audited and then ranked by Canopy in its Hot Button Report. By procuring only from suppliers that achieve a top rating from Canopy, we avoid the risk of sourcing from ancient or endangered forests.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-commits-to-protecting-forests-in-partnership-with-ngo-canopy\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-commits-to-protecting-forests-in-partnership-with-ngo-canopy\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-commits-to-protecting-forests-in-partnership-with-ngo-canopy\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpuma-commits-to-protecting-forests-in-partnership-with-ngo-canopy%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fpuma-commits-to-protecting-forests-in-partnership-with-ngo-canopy%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Aujourd'hui, nous annon\u00e7ons une nouvelle \u00e9tape vers Forever Better. Nous nous sommes engag\u00e9s \u00e0 prot\u00e9ger les for\u00eats du monde entier lors de l'approvisionnement en papier, carton et viscose, dans le cadre de notre nouveau partenariat avec l'organisation environnementale \u00e0 but non lucratif Canopy.<\/span>\n<br\/>D'ici 2022, nous nous approvisionnerons exclusivement en carton et en papier recycl\u00e9s ou certifi\u00e9s pour nos emballages, afin de garantir qu'ils ne proviennent pas des for\u00eats les plus importantes au monde. Lorsque nous utilisons de la viscose dans nos produits, la mati\u00e8re premi\u00e8re doit provenir de producteurs de fibres de premier ordre, r\u00e9guli\u00e8rement audit\u00e9s puis class\u00e9s par Canopy dans son rapport Hot Button Report. En nous approvisionnant uniquement aupr\u00e8s de fournisseurs ayant obtenu la meilleure note de Canopy, nous \u00e9vitons le risque de nous approvisionner dans des for\u00eats anciennes ou menac\u00e9es.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Les for\u00eats jouent un r\u00f4le essentiel en tant que puits de carbone et r\u00e9servoirs d'eau. Gr\u00e2ce \u00e0 notre nouvelle politique foresti\u00e8re, nous veillerons \u00e0 ce que PUMA contribue \u00e0 la protection des for\u00eats anciennes et menac\u00e9es \u00e0 travers le monde.<\/p>\n<br\/><br\/>Stefan Seidel, responsable du d\u00e9veloppement durable chez PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Dans le cadre de notre accord avec Canopy, nous avons adh\u00e9r\u00e9 aux initiatives Pack4Good et CanopyStyle, qui visent \u00e0 donner aux cha\u00eenes d'approvisionnement les moyens de pr\u00e9server les for\u00eats et \u00e0 g\u00e9n\u00e9raliser des solutions alternatives de nouvelle g\u00e9n\u00e9ration, tant dans le domaine de l'emballage que dans celui de la production de viscose.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Nous sommes tr\u00e8s heureux d'accueillir le g\u00e9ant des v\u00eatements de sport PUMA dans les initiatives CanopyStyle et Pack4Good. La transformation des cha\u00eenes d'approvisionnement non durables est essentielle pour pr\u00e9server les for\u00eats, prot\u00e9ger la biodiversit\u00e9 et stabiliser le climat mondial. PUMA s'efforce d'\u00eatre \u00e0 l'avant-garde et d\u00e9montre aujourd'hui clairement son leadership.<\/p>\n<br\/><br\/>Nicole Rycroft, directrice g\u00e9n\u00e9rale de Canopy<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><strong>Cr\u00e9dit image : Paul Hilton<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Qui est Canopy ?<\/h2>\n<p>Canopy est une organisation environnementale \u00e0 but non lucratif qui se consacre \u00e0 la protection des for\u00eats, des esp\u00e8ces et du climat. Canopy a collabor\u00e9 avec plus de 750 entreprises pour \u00e9laborer des politiques environnementales de pointe qui transforment les cha\u00eenes d'approvisionnement non durables, suscitent des solutions innovantes et prot\u00e8gent les for\u00eats anciennes et menac\u00e9es qui subsistent dans le monde. Pour en savoir plus, rendez-vous sur :\u00a0<a href=\"http:\/\/www.canopyplanet.org\"> www.canopyplanet.org<\/a><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Lire la suite<\/h2>\n    <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary\">Corporate<\/a>\n\t\t\t        <h4>Toujours mieux<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        En 2020, nous avons d\u00e9j\u00e0 franchi une \u00e9tape importante en nous approvisionnant aupr\u00e8s de sources plus durables pour 100% des mati\u00e8res premi\u00e8res utilis\u00e9es dans nos v\u00eatements et accessoires, telles que le duvet, la viscose et le coton. Plus de 97% d'autres mat\u00e9riaux tels que le cuir, le polyester et le carton proviennent \u00e9galement de sources certifi\u00e9es en 2020. Cela signifie que 5 produits PUMA sur 10 ont \u00e9t\u00e9 fabriqu\u00e9s \u00e0 partir de mat\u00e9riaux plus durables l'ann\u00e9e derni\u00e8re. Notre objectif : d'ici 2025, neuf produits PUMA sur dix seront fabriqu\u00e9s \u00e0 partir de mat\u00e9riaux plus durables.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/nine-out-of-ten-puma-products-will-be-made-with-more-sustainable-materials-by-2025\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/nine-out-of-ten-puma-products-will-be-made-with-more-sustainable-materials-by-2025\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/05\/Head-Sust.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" \n\t\t\t\t\t\t\t\t\t    id=\"23703\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/veganshoe.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\" class=\"secondary2\">Corporate<\/a>\n\t\t\t\t\t\t\t        <h4>Ce qu'il faut pour fabriquer des chaussures v\u00e9g\u00e9taliennes<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        PUMA augmente r\u00e9guli\u00e8rement son offre pour les personnes qui m\u00e8nent un style de vie v\u00e9g\u00e9talien et qui souhaitent \u00e9viter toutes sortes de produits d'origine animale, non seulement dans leur alimentation mais aussi dans leurs v\u00eatements. Mais qu'est-ce qui fait qu'une chaussure v\u00e9g\u00e9talienne est v\u00e9g\u00e9talienne ?\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Aujourd'hui, nous annon\u00e7ons une nouvelle \u00e9tape vers Forever Better. Nous nous sommes engag\u00e9s \u00e0 prot\u00e9ger les for\u00eats du monde entier lors de l'approvisionnement en papier, carton et viscose, dans le cadre de notre nouveau partenariat avec l'organisation environnementale \u00e0 but non lucratif Canopy.<br \/>\nD'ici 2022, nous nous approvisionnerons exclusivement en carton et en papier recycl\u00e9s ou certifi\u00e9s pour nos emballages, afin de garantir qu'ils ne proviennent pas des for\u00eats les plus importantes au monde. Lorsque nous utilisons de la viscose dans nos produits, la mati\u00e8re premi\u00e8re doit provenir de producteurs de fibres de premier ordre, r\u00e9guli\u00e8rement audit\u00e9s puis class\u00e9s par Canopy dans son rapport Hot Button Report. En nous approvisionnant uniquement aupr\u00e8s de fournisseurs ayant obtenu la meilleure note de Canopy, nous \u00e9vitons le risque de nous approvisionner dans des for\u00eats anciennes ou menac\u00e9es.<\/p>","protected":false},"author":5,"featured_media":27800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":12734,"meta-headline":"Protecting the world&#039;s forests","footnotes":""},"categories":[6],"class_list":["post-27764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":27764,"post_author":"5","post_date":"2021-06-24 08:59:54","post_date_gmt":"2021-06-24 06:59:54","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":27800,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Header-Hilton-Leuser.jpg\"},\"headline\":\"Protecting the world\\u0026#039;s forests\",\"content\":\"PUMA commits to protecting forests in partnership with NGO Canopy\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Today we are announcing another step towards Forever Better. We have committed to protecting forests around the world when sourcing paper, cardboard, and viscose, as part of our new partnership with not-for-profit environmental organization Canopy.\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;By 2022, we will source all of our cardboard and paper packaging from recycled or certified sources to ensure they are not derived from the world\\u0026rsquo;s most integral forests. When we use viscose in our products, the raw material must come from top-of-class fibre producers which are regularly audited and then ranked by Canopy in its Hot Button Report. By procuring only from suppliers that achieve a top rating from Canopy, we avoid the risk of sourcing from ancient or endangered forests.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;Forests play a key role as carbon sinks and water reservoirs. With our new Forestry Policy, we will ensure that PUMA is part of the solution to protect Ancient and Endangered Forests around the world.\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Stefan Seidel, Head of Corporate Sustainability at PUMA\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;As part of our agreement with Canopy, we have signed up to the Pack4Good and CanopyStyle initiatives, which work to empower supply chains to save forests, and bring alternative, next generation solutions to the mainstream, both in packaging and viscose production.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;We\\u0026rsquo;re very excited to welcome sportswear giant PUMA to the CanopyStyle and Pack4Good initiatives. Transforming unsustainable supply chains is vital to keep forests standing, protect biodiversity, and stabilize the world\\u0026rsquo;s climate. PUMA strives to be at the front of the pack and today they are clearly demonstrating that leadership.\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Nicole Rycroft, Canopy\\u0026rsquo;s Executive Director\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Image Credit:\\u0026nbsp;Paul Hilton\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Who is Canopy?\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;Canopy is a not-for-profit environmental organization dedicated to protecting forests, species, and climate. Canopy has collaborated with more than 750 companies to develop cutting edge environmental policies that transform unsustainable supply chains, spark innovative solutions, and protect our world\\u0026rsquo;s remaining Ancient and Endangered Forests. You can learn more about them at:\\u0026nbsp;\\u0026lt;a href=\\u0026quot;http:\/\/www.canopyplanet.org\\u0026quot;\\u0026gt; www.canopyplanet.org\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"Read More\",\"width\":\"Full\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"Read More\",\"icon\":\"\",\"manualArticles\":[{\"id\":26903},{\"id\":24504},{\"id\":23703}],\"mode\":\"manual\",\"articles\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA commits to protecting forests in partnership with NGO Canopy","post_excerpt":"Today we are announcing another step towards Forever Better. We have committed to protecting forests around the world when sourcing paper, cardboard, and viscose, as part of our new partnership with not-for-profit environmental organization Canopy.\nBy 2022, we will source all of our cardboard and paper packaging from recycled or certified sources to ensure they are not derived from the world\u2019s most integral forests. When we use viscose in our products, the raw material must come from top-of-class fibre producers which are regularly audited and then ranked by Canopy in its Hot Button Report. By procuring only from suppliers that achieve a top rating from Canopy, we avoid the risk of sourcing from ancient or endangered forests.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-commits-to-protecting-forests-in-partnership-with-ngo-canopy","to_ping":"","pinged":"","post_modified":"2025-12-03 09:52:15","post_modified_gmt":"2025-12-03 08:52:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=27764","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":27764,"author":"5","date":"2021-06-24 08:59:54","date_gmt":"2021-06-24 06:59:54","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":27800,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Header-Hilton-Leuser.jpg\"},\"headline\":\"Protecting the world\\u0026#039;s forests\",\"content\":\"PUMA commits to protecting forests in partnership with NGO Canopy\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Today we are announcing another step towards Forever Better. We have committed to protecting forests around the world when sourcing paper, cardboard, and viscose, as part of our new partnership with not-for-profit environmental organization Canopy.\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;By 2022, we will source all of our cardboard and paper packaging from recycled or certified sources to ensure they are not derived from the world\\u0026rsquo;s most integral forests. When we use viscose in our products, the raw material must come from top-of-class fibre producers which are regularly audited and then ranked by Canopy in its Hot Button Report. By procuring only from suppliers that achieve a top rating from Canopy, we avoid the risk of sourcing from ancient or endangered forests.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;Forests play a key role as carbon sinks and water reservoirs. With our new Forestry Policy, we will ensure that PUMA is part of the solution to protect Ancient and Endangered Forests around the world.\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Stefan Seidel, Head of Corporate Sustainability at PUMA\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;As part of our agreement with Canopy, we have signed up to the Pack4Good and CanopyStyle initiatives, which work to empower supply chains to save forests, and bring alternative, next generation solutions to the mainstream, both in packaging and viscose production.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;We\\u0026rsquo;re very excited to welcome sportswear giant PUMA to the CanopyStyle and Pack4Good initiatives. Transforming unsustainable supply chains is vital to keep forests standing, protect biodiversity, and stabilize the world\\u0026rsquo;s climate. PUMA strives to be at the front of the pack and today they are clearly demonstrating that leadership.\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Nicole Rycroft, Canopy\\u0026rsquo;s Executive Director\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Image Credit:\\u0026nbsp;Paul Hilton\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Who is Canopy?\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;Canopy is a not-for-profit environmental organization dedicated to protecting forests, species, and climate. Canopy has collaborated with more than 750 companies to develop cutting edge environmental policies that transform unsustainable supply chains, spark innovative solutions, and protect our world\\u0026rsquo;s remaining Ancient and Endangered Forests. You can learn more about them at:\\u0026nbsp;\\u0026lt;a href=\\u0026quot;http:\/\/www.canopyplanet.org\\u0026quot;\\u0026gt; www.canopyplanet.org\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"Read More\",\"width\":\"Full\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"Read More\",\"icon\":\"\",\"manualArticles\":[{\"id\":26903},{\"id\":24504},{\"id\":23703}],\"mode\":\"manual\",\"articles\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"PUMA s'engage \u00e0 prot\u00e9ger les for\u00eats en partenariat avec l'ONG Canopy","excerpt":"Aujourd'hui, nous annon\u00e7ons une nouvelle \u00e9tape vers Forever Better. Dans le cadre de notre nouveau partenariat avec l'organisation environnementale \u00e0 but non lucratif Canopy, nous nous sommes engag\u00e9s \u00e0 prot\u00e9ger les for\u00eats du monde entier lors de l'approvisionnement en papier, en carton et en viscose. D'ici 2022, nous nous approvisionnerons en carton et en papier recycl\u00e9s ou certifi\u00e9s pour tous nos emballages, afin de garantir qu'ils ne proviennent pas des for\u00eats les plus importantes au monde. Lorsque nous utilisons de la viscose dans nos produits, la mati\u00e8re premi\u00e8re doit provenir de producteurs de fibres de premier ordre, r\u00e9guli\u00e8rement audit\u00e9s puis class\u00e9s par Canopy dans son rapport Hot Button Report. En nous approvisionnant uniquement aupr\u00e8s de fournisseurs ayant obtenu la meilleure note de Canopy, nous \u00e9vitons le risque de nous approvisionner dans des for\u00eats anciennes ou menac\u00e9es.","status":"publish","password":"","name":"puma-commits-to-protecting-forests-in-partnership-with-ngo-canopy","modified":"2025-12-03 09:52:15","modified_gmt":"2025-12-03 08:52:15","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"24 juin 2021 \u00e0 06:59","date_local":"24 juin 2021","time_local":"06:59","slug":"puma-commits-to-protecting-forests-in-partnership-with-ngo-canopy","url":"https:\/\/www.puma-catchup.com\/fr\/corporate\/puma-commits-to-protecting-forests-in-partnership-with-ngo-canopy\/","featured_image":{"width":1140,"height":640,"file":"2021\/06\/Header-Hilton-Leuser.jpg","filesize":294599,"sizes":{"medium":{"file":"Header-Hilton-Leuser-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":11865},"large":{"file":"Header-Hilton-Leuser-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":125336},"thumbnail":{"file":"Header-Hilton-Leuser-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5844},"medium_large":{"file":"Header-Hilton-Leuser-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":70757},"trp-custom-language-flag":{"file":"Header-Hilton-Leuser-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":396}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":27800,"alt":"","caption":"Forest cover, Leuser Ecosystem, Sumatra, Indonesia. The Leuser Ecosystem is home to the largest extent of intact forest landscapes remaining in Sumatra and it is among the most biologically abundant landscapes ever described. Photo: Paul Hilton for Earth Tree Images","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Header-Hilton-Leuser.jpg","title":"Forest, Indonesia,","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Protecting the world's forests","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/27764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=27764"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/27764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/27800"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=27764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=27764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}