{"id":25410,"date":"2021-04-22T13:00:38","date_gmt":"2021-04-22T11:00:38","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=25410"},"modified":"2025-09-19T14:51:02","modified_gmt":"2025-09-19T14:51:02","slug":"streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu\/","title":{"rendered":"DUA LIPA PORTE LE NOUVEAU SUEDE MAYU DE PUMA"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        DUA LIPA PORTE LE NOUVEAU SUEDE MAYU DE PUMA\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Mayu-header-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fstreetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fstreetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fstreetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Suede Mayu est ici !<\/h1>\n        <div class=\"articleintro\" >DUA LIPA PORTE LE NOUVEAU SUEDE MAYU DE PUMA<\/div>\n        <div class=\"date\">22 avril 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;DUA LIPA STUNS IN PUMA\\u2019S NEW SUEDE MAYU&quot;, \"text\": &quot;Welcome to PUMA\\u00b4s new Suede Mayu.\\u00a0Our new silhouette transforms the\\u00a0iconic\\u00a0Suede\\u00a0by playing with\\u00a0exaggerated\\u00a0proportions,\\u00a0a modern lens,\\u00a0and\\u00a0playful colors. Dua Lipa is wearing the Suede Mayu in a fashion-forward ensemble in her newest PUMA campaign, shot by legendary photographer Mario Sorrenti.\\n\\u00a0\\nSuede\\u00a0Mayu\\u00a0is a chic take on\\u00a0a classic,\\u00a0with\\u00a0over-the-top\\u00a0proportions and a wrapped platform midsole. It\\u2019s cool, comfy, and inherently versatile, making it the perfect everyday shoe.\\u00a0As the face of the new silhouette,\\u00a0Dua\\u00a0plays dress up with the\\u00a0new\\u00a0Suede\\u00a0Mayu, captured by Mario Sorrenti\\u00a0in a\\u00a0stylish\\u00a0dressing room for this\\u00a0campaign.\\u00a0\\n\\u00a0\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fstreetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fstreetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Bienvenue dans la nouvelle Suede Mayu de PUMA. Notre nouvelle silhouette transforme l'embl\u00e9matique Suede en jouant avec des proportions exag\u00e9r\u00e9es, une lentille moderne et des couleurs ludiques. Dua Lipa porte la Suede Mayu dans un ensemble \u00e0 la pointe de la mode dans sa nouvelle campagne PUMA, r\u00e9alis\u00e9e par le l\u00e9gendaire photographe Mario Sorrenti.<\/span>\n<br\/>\u00a0<br\/>\n<br\/>Le daim Mayu est une version chic d'un classique.\u00a0<strong>exag\u00e9r\u00e9<\/strong><strong>\u00a0proportions<\/strong> et un <strong>semelle interm\u00e9diaire envelopp\u00e9e<\/strong>. Il est cool, confortable et intrins\u00e8quement polyvalent, ce qui en fait l'outil de travail id\u00e9al. <strong>la chaussure id\u00e9ale pour tous les jours<\/strong>. En tant qu'\u00e9g\u00e9rie de la nouvelle silhouette, Dua joue \u00e0 s'habiller avec la nouvelle Suede Mayu, captur\u00e9e par Mario Sorrenti dans un dressing \u00e9l\u00e9gant pour cette campagne.\u00a0<br\/>\n<br\/>\u00a0<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>J'adore les chaussures \u00e0 semelles compens\u00e9es qui s'adaptent \u00e0 de nombreux looks, de jour comme de nuit. La Suede Mayu est si polyvalente, c'est la chaussure parfaite pour tous les jours !<\/p>\n<br\/><br\/>Dua Lipa<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Tout en conservant l'empeigne d'origine comme r\u00e9f\u00e9rence au design de la Suede, l'outillage a \u00e9t\u00e9 enti\u00e8rement redessin\u00e9. Ses proportions ont \u00e9t\u00e9 augment\u00e9es pour obtenir un look plus audacieux et contemporain, tout en mettant en avant l'ADN original de la chaussure. Le style s'appuie sur la tendance croissante des plates-formes avec un outillage audacieux et un look sur\u00e9lev\u00e9, tout en restant l\u00e9ger et confortable.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><span class=\"textStyle_intro\">Lois Ash (Product Line Manager Sportstyle Footwear chez PUMA) et Neli Ernst (Senior Footwear Designer Sportstyle chez PUMA) \u00e0 propos de la Suede Mayu :<\/span>\n<br\/><strong>Pourquoi l'appelle-t-on Suede Mayu ?<\/strong><br\/>\n<br\/>Lois : Nous nous sommes beaucoup inspir\u00e9s du streetwear japonais pour ce style, nous voulions donc donner vie \u00e0 ce style \u00e0 travers le nom et comme il s'agit presque de la renaissance du daim, nous avons choisi Mayu, qui signifie Cocoon en japonais, symbolisant la renaissance de l'une de nos ic\u00f4nes.<br\/>\n<br\/><strong>Quelle a \u00e9t\u00e9 la principale source d'inspiration pour la cr\u00e9ation de Suede Mayu ?<\/strong><br\/>\n<br\/>Neli : L'id\u00e9e \u00e9tait que nous avons toujours notre ic\u00f4ne, le daim, et nous voulions le modifier et le moderniser pour l'adapter \u00e0 la mode. Je pense qu'il y a une tendance g\u00e9n\u00e9rale dans la mode qui consiste \u00e0 faire des erreurs de proportions et \u00e0 donner un aspect un peu d\u00e9cal\u00e9 aux cr\u00e9ations. La Suede Mayu \u00e9tait une fa\u00e7on de r\u00e9interpr\u00e9ter notre style classique, en jouant sur les proportions et en conservant l'aspect g\u00e9n\u00e9ral de la Suede.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/>La tige est essentiellement la m\u00eame que celle de l'original, mais l'outillage est plus gonfl\u00e9 et plus extr\u00eame, au service d'un consommateur plus moderne et plus jeune, avec un angle plus marqu\u00e9 pour la mode. L'id\u00e9e est \u00e9galement venue de la tendance des plateformes et de la fa\u00e7on dont nous pouvions r\u00e9interpr\u00e9ter cette tendance d'une mani\u00e8re plus moderne. Au lieu de simplement augmenter la taille de l'outillage, il s'agit d'un look plus g\u00e9n\u00e9ral, plus gonfl\u00e9.<br\/>\n<br\/><strong>En ce qui concerne les couleurs et les mat\u00e9riaux, y a-t-il eu une inspiration particuli\u00e8re ?<\/strong><br\/>\n<br\/>Neli : Cela vient principalement des ann\u00e9es 70, d'o\u00f9 la pr\u00e9sence de couleurs vives et ludiques \u00e0 c\u00f4t\u00e9 de couleurs neutres, comme le noir et le blanc. La mati\u00e8re en daim est assez vintage, avec une touche r\u00e9tro. Ensuite, nous avons ajout\u00e9 une languette en nylon et la partie ouverte o\u00f9 l'on peut voir la mousse, qui est \u00e9galement d'inspiration plus r\u00e9tro.<br\/>\n<br\/>Lois : Nous avons souvent du daim normal dans ce bleu et ce rouge que nous aimons. C'est un peu plus 70s, un peu plus brillant, et cela le fait ressortir un peu plus. C'est un peu diff\u00e9rent, mais pas trop, de sorte qu'il s'impose sans \u00eatre trop extr\u00eame. Quand on s'imagine le porter avec un pantalon large ou autre, o\u00f9 l'on voit juste cet \u00e9clair de bleu, c'est plut\u00f4t cool.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/03\/Suede-Mayu-Sketch.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Le mod\u00e8le PUMA Suede Mayu<\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev67d7c5c0-8553-485f-a58e-c9d532e22b02\"><\/div>\n    <\/div>\n\t<div id=\"swipe_67d7c5c0-8553-485f-a58e-c9d532e22b02\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"67d7c5c0-8553-485f-a58e-c9d532e22b02\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar-2.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar-mayu.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext67d7c5c0-8553-485f-a58e-c9d532e22b02\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Dua Lipa porte Suede mayu<\/h2>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CL4kwFdsPFR\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir ce message sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CL4kwFdsPFR\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by DUA LIPA (@dualipa)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>ELLE NOUS D\u00c9PLACERA <\/h2>\n<p><strong><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">Daim <\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">Mayu<\/span> <\/strong><span class=\"TextRun SCXW86934659 BCX2\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW86934659 BCX2\">fait partie de la campagne de PUMA <a href=\"https:\/\/about.puma.com\/en\/this-is-puma\/she-moves-us\">Elle nous fait bouger<\/a>, qui met en avant certaines de nos meilleures ambassadrices de marque pour c\u00e9l\u00e9brer les femmes qui ont fait avancer la culture et le sport et pour inspirer d'autres femmes dans le monde entier.<br \/>\n<\/span><\/span><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"25943\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Dua-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>PREMI\u00c8RE CAMPAGNE SOLO DE DUA LIPA AVEC PUMA POUR LA SORTIE DE LA SNEAKER MAYZE<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tNous avons lanc\u00e9 notre premi\u00e8re campagne avec la pop star mondiale Dua Lipa, photographi\u00e9e par le photographe de mode Mario Sorrenti. Dua porte la derni\u00e8re basket, Mayze, con\u00e7ue par PUMA, avec un look audacieux et avant-gardiste \u00e0 l'esprit.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Bienvenue dans la nouvelle Suede Mayu de PUMA. Notre nouvelle silhouette transforme l'embl\u00e9matique Suede en jouant avec des proportions exag\u00e9r\u00e9es, une lentille moderne et des couleurs ludiques. Dua Lipa porte la Suede Mayu dans un ensemble \u00e0 la pointe de la mode dans sa nouvelle campagne PUMA, r\u00e9alis\u00e9e par le l\u00e9gendaire photographe Mario Sorrenti.<br \/>\n\u00a0<br \/>\nLa Suede Mayu est une version chic d'un classique, avec des proportions exag\u00e9r\u00e9es et une semelle interm\u00e9diaire \u00e0 plateforme envelopp\u00e9e. Elle est cool, confortable et intrins\u00e8quement polyvalente, ce qui en fait la chaussure parfaite pour tous les jours. En tant qu'\u00e9g\u00e9rie de la nouvelle silhouette, Dua joue \u00e0 s'habiller avec la nouvelle Suede Mayu, photographi\u00e9e par Mario Sorrenti dans un dressing \u00e9l\u00e9gant pour cette campagne.\u00a0<br \/>\n\u00a0<\/p>","protected":false},"author":4,"featured_media":26354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":1848,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-25410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":25410,"post_author":"4","post_date":"2021-04-22 13:00:38","post_date_gmt":"2021-04-22 11:00:38","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/04\/Mayu-header-1.jpg\",\"filesize\":256109,\"sizes\":{\"medium\":{\"file\":\"Mayu-header-1-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":10605},\"large\":{\"file\":\"Mayu-header-1-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":92363},\"thumbnail\":{\"file\":\"Mayu-header-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5359},\"medium_large\":{\"file\":\"Mayu-header-1-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":54737},\"trp-custom-language-flag\":{\"file\":\"Mayu-header-1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":438}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26354,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Mayu-header-1.jpg\",\"title\":\"Mayu-header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Suede Mayu is here!\",\"content\":\"DUA LIPA STUNS IN PUMA\u2019S NEW SUEDE MAYU\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWelcome to PUMA\u00b4s new Suede Mayu.\u00a0Our new silhouette transforms the\u00a0iconic\u00a0Suede\u00a0by playing with\u00a0exaggerated\u00a0proportions,\u00a0a modern lens,\u00a0and\u00a0playful colors. Dua Lipa is wearing the Suede Mayu in a fashion-forward ensemble in her newest PUMA campaign, shot by legendary photographer Mario Sorrenti.\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Suede\u00a0Mayu\u00a0is a chic take on\u00a0a classic,\u00a0with\u00a0\\u0026lt;strong\\u0026gt;over-the-top\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;\u00a0proportions\\u0026lt;\/strong\\u0026gt; and a \\u0026lt;strong\\u0026gt;wrapped platform midsole\\u0026lt;\/strong\\u0026gt;. It\u2019s cool, comfy, and inherently versatile, making it the \\u0026lt;strong\\u0026gt;perfect everyday shoe\\u0026lt;\/strong\\u0026gt;.\u00a0As the face of the new silhouette,\u00a0Dua\u00a0plays dress up with the\u00a0new\u00a0Suede\u00a0Mayu, captured by Mario Sorrenti\u00a0in a\u00a0stylish\u00a0dressing room for this\u00a0campaign.\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eI love a platform that works across so many looks, day to nigh. The Suede Mayu is so versatile, it\u2019s the perfect everyday shoe!\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eDua Lipa\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;While keeping the original upper as a cue from the archive design of the Suede, the tooling has been completely re-designed. Its proportions are blown up to achieve a more edgy and contemporary look, pushing forward the original court DNA of the shoe. The style builds on the growing platform trend with a bold tooling and an elevated look, while keeping it lightweight and comfy.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eLois Ash (PUMA Product Line Manager Sportstyle Footwear) and Neli Ernst (Senior Footwear Designer Sportstyle at PUMA) about the Suede Mayu:\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Why is it called Suede Mayu?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Lois: We took a lot of inspiration from Japanese streetwear for this style so we wanted to bring that to life through the name and as this is almost like the re-birth of the Suede we went for Mayu which is Japanese for Cocoon, symbolizing the re-birth of one of our icons.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What was the main inspiration behind creating Suede Mayu?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Neli: The idea was that we always have our icon, the Suede, and we wanted to tweak it and modernize it to bring it into a more fashion angle. I think there\u2019s a general trend in fashion on mis-proportions and making designs look a little bit off. The Suede Mayu was a way to reinterpret our classic style, by playing with proportions and keeping the general look of the Suede.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;The upper is basically how the original is, but the tooling is more blown up and more extreme, serving the more modern, younger consumer with more of a fashion angle. It also came from the platform trend, and how we could reinterpret the trend in a more modern way. Instead of just scaling up the size of the tooling, it\u2019s a more general, blown up look.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;In terms of the overall colors and materials, was there any particular inspiration?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Neli: It came mainly from the 70s, so having some standout, playful colors next to some regular neutrals, like black and white. The suede material is quite vintage with a retro feel. Then we added a nylon tongue and the open seem where you can see the foam, which is also more retro inspired.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Lois: We quite often have the normal suede in this blue and this red that we like. It\u2019s a bit more 70s, a bit brighter, and just kind of makes it stand out a bit more. It\u2019s a bit different, but it\u2019s not too much, so it makes a statement without being too extreme. When you imagine wearing it with wide pants or something, where you just see this flash of blue, then it\u2019s quite cool.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-single 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Mayu 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Mayu Sketch\",\"aspect_ratio\":1.4316546762589928,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"The PUMA Suede Mayu\"} \/--><!-- wp:puma\/row-image-slider {\"migrateBlock\":true,\"title\":\"The PUMA Suede Mayu\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/04\/sidebar.jpg\",\"filesize\":227818,\"sizes\":{\"medium\":{\"file\":\"sidebar-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":11907},\"large\":{\"file\":\"sidebar-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":160653},\"thumbnail\":{\"file\":\"sidebar-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5181},\"trp-custom-language-flag\":{\"file\":\"sidebar-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":357}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26348,\"alt\":\"\",\"caption\":\"The Suede Mayu comes in a variety of colors including a bold blue style, as worn by Dua Lipa, a fiery red, and more classic black and white options. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar.jpg\",\"title\":\"sidebar\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2021\/04\/sidebar-2.jpg\",\"filesize\":158550,\"sizes\":{\"medium\":{\"file\":\"sidebar-2-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":8493},\"large\":{\"file\":\"sidebar-2-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":61502},\"thumbnail\":{\"file\":\"sidebar-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4678},\"trp-custom-language-flag\":{\"file\":\"sidebar-2-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":355}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26356,\"alt\":\"\",\"caption\":\"The Suede Mayu comes in a variety of colors including a bold blue style, as worn by Dua Lipa, a fiery red, and more classic black and white options. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar-2.jpg\",\"title\":\"sidebar-2\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2021\/04\/sidebar-mayu.jpg\",\"filesize\":145856,\"sizes\":{\"medium\":{\"file\":\"sidebar-mayu-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":11533},\"large\":{\"file\":\"sidebar-mayu-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":77433},\"thumbnail\":{\"file\":\"sidebar-mayu-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5639},\"trp-custom-language-flag\":{\"file\":\"sidebar-mayu-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":351}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26357,\"alt\":\"\",\"caption\":\"The Suede Mayu comes in a variety of colors including a bold blue style, as worn by Dua Lipa, a fiery red, and more classic black and white options. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar-mayu.jpg\",\"title\":\"sidebar-mayu\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"size\":\"1\",\"aspect\":\"0\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eDua Lipa wears Suede mayu\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CL4kwFdsPFR\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 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data-contrast=\\u0022auto\\u0022\\u003eSuede \\u003c\/span\\u003e\\u003cspan lang=\\u0022EN-US\\u0022 xml:lang=\\u0022EN-US\\u0022 data-contrast=\\u0022auto\\u0022\\u003eMayu\\u003c\/span\\u003e \\u003c\/strong\\u003e\\u003cspan class=\\u0022TextRun SCXW86934659 BCX2\\u0022 lang=\\u0022EN-US\\u0022 xml:lang=\\u0022EN-US\\u0022 data-contrast=\\u0022auto\\u0022\\u003e\\u003cspan class=\\u0022NormalTextRun SCXW86934659 BCX2\\u0022\\u003eis part of PUMA\u2019s \\u003ca href=\\u0022https:\/\/about.puma.com\/en\/this-is-puma\/she-moves-us\\u0022\\u003eShe Moves Us platform\\u003c\/a\\u003e, which highlights some of our top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world.\\u003cbr \/\\u003e\\n\\u003c\/span\\u003e\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":25943},{\"id\":25198}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"DUA LIPA STUNS IN PUMA\u2019S NEW SUEDE MAYU","post_excerpt":"Welcome to PUMA\u00b4s new Suede Mayu.\u00a0Our new silhouette transforms the\u00a0iconic\u00a0Suede\u00a0by playing with\u00a0exaggerated\u00a0proportions,\u00a0a modern lens,\u00a0and\u00a0playful colors. Dua Lipa is wearing the Suede Mayu in a fashion-forward ensemble in her newest PUMA campaign, shot by legendary photographer Mario Sorrenti.\n\u00a0\nSuede\u00a0Mayu\u00a0is a chic take on\u00a0a classic,\u00a0with\u00a0over-the-top\u00a0proportions and a wrapped platform midsole. It\u2019s cool, comfy, and inherently versatile, making it the perfect everyday shoe.\u00a0As the face of the new silhouette,\u00a0Dua\u00a0plays dress up with the\u00a0new\u00a0Suede\u00a0Mayu, captured by Mario Sorrenti\u00a0in a\u00a0stylish\u00a0dressing room for this\u00a0campaign.\u00a0\n\u00a0\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu","to_ping":"","pinged":"","post_modified":"2025-09-19 14:51:02","post_modified_gmt":"2025-09-19 14:51:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=25410","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":25410,"author":"4","date":"2021-04-22 13:00:38","date_gmt":"2021-04-22 11:00:38","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/04\/Mayu-header-1.jpg\",\"filesize\":256109,\"sizes\":{\"medium\":{\"file\":\"Mayu-header-1-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":10605},\"large\":{\"file\":\"Mayu-header-1-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":92363},\"thumbnail\":{\"file\":\"Mayu-header-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5359},\"medium_large\":{\"file\":\"Mayu-header-1-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":54737},\"trp-custom-language-flag\":{\"file\":\"Mayu-header-1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":438}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26354,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Mayu-header-1.jpg\",\"title\":\"Mayu-header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Suede Mayu is here!\",\"content\":\"DUA LIPA STUNS IN PUMA\u2019S NEW SUEDE MAYU\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWelcome to PUMA\u00b4s new Suede Mayu.\u00a0Our new silhouette transforms the\u00a0iconic\u00a0Suede\u00a0by playing with\u00a0exaggerated\u00a0proportions,\u00a0a modern lens,\u00a0and\u00a0playful colors. Dua Lipa is wearing the Suede Mayu in a fashion-forward ensemble in her newest PUMA campaign, shot by legendary photographer Mario Sorrenti.\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Suede\u00a0Mayu\u00a0is a chic take on\u00a0a classic,\u00a0with\u00a0\\u0026lt;strong\\u0026gt;over-the-top\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;\u00a0proportions\\u0026lt;\/strong\\u0026gt; and a \\u0026lt;strong\\u0026gt;wrapped platform midsole\\u0026lt;\/strong\\u0026gt;. It\u2019s cool, comfy, and inherently versatile, making it the \\u0026lt;strong\\u0026gt;perfect everyday shoe\\u0026lt;\/strong\\u0026gt;.\u00a0As the face of the new silhouette,\u00a0Dua\u00a0plays dress up with the\u00a0new\u00a0Suede\u00a0Mayu, captured by Mario Sorrenti\u00a0in a\u00a0stylish\u00a0dressing room for this\u00a0campaign.\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eI love a platform that works across so many looks, day to nigh. The Suede Mayu is so versatile, it\u2019s the perfect everyday shoe!\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eDua Lipa\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;While keeping the original upper as a cue from the archive design of the Suede, the tooling has been completely re-designed. Its proportions are blown up to achieve a more edgy and contemporary look, pushing forward the original court DNA of the shoe. The style builds on the growing platform trend with a bold tooling and an elevated look, while keeping it lightweight and comfy.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eLois Ash (PUMA Product Line Manager Sportstyle Footwear) and Neli Ernst (Senior Footwear Designer Sportstyle at PUMA) about the Suede Mayu:\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Why is it called Suede Mayu?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Lois: We took a lot of inspiration from Japanese streetwear for this style so we wanted to bring that to life through the name and as this is almost like the re-birth of the Suede we went for Mayu which is Japanese for Cocoon, symbolizing the re-birth of one of our icons.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What was the main inspiration behind creating Suede Mayu?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Neli: The idea was that we always have our icon, the Suede, and we wanted to tweak it and modernize it to bring it into a more fashion angle. I think there\u2019s a general trend in fashion on mis-proportions and making designs look a little bit off. The Suede Mayu was a way to reinterpret our classic style, by playing with proportions and keeping the general look of the Suede.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;The upper is basically how the original is, but the tooling is more blown up and more extreme, serving the more modern, younger consumer with more of a fashion angle. It also came from the platform trend, and how we could reinterpret the trend in a more modern way. Instead of just scaling up the size of the tooling, it\u2019s a more general, blown up look.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;In terms of the overall colors and materials, was there any particular inspiration?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Neli: It came mainly from the 70s, so having some standout, playful colors next to some regular neutrals, like black and white. The suede material is quite vintage with a retro feel. Then we added a nylon tongue and the open seem where you can see the foam, which is also more retro inspired.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Lois: We quite often have the normal suede in this blue and this red that we like. It\u2019s a bit more 70s, a bit brighter, and just kind of makes it stand out a bit more. It\u2019s a bit different, but it\u2019s not too much, so it makes a statement without being too extreme. When you imagine wearing it with wide pants or something, where you just see this flash of blue, then it\u2019s quite cool.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-single 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\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar.jpg\",\"title\":\"sidebar\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2021\/04\/sidebar-2.jpg\",\"filesize\":158550,\"sizes\":{\"medium\":{\"file\":\"sidebar-2-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":8493},\"large\":{\"file\":\"sidebar-2-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":61502},\"thumbnail\":{\"file\":\"sidebar-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4678},\"trp-custom-language-flag\":{\"file\":\"sidebar-2-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":355}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26356,\"alt\":\"\",\"caption\":\"The 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data-contrast=\\u0022auto\\u0022\\u003eSuede \\u003c\/span\\u003e\\u003cspan lang=\\u0022EN-US\\u0022 xml:lang=\\u0022EN-US\\u0022 data-contrast=\\u0022auto\\u0022\\u003eMayu\\u003c\/span\\u003e \\u003c\/strong\\u003e\\u003cspan class=\\u0022TextRun SCXW86934659 BCX2\\u0022 lang=\\u0022EN-US\\u0022 xml:lang=\\u0022EN-US\\u0022 data-contrast=\\u0022auto\\u0022\\u003e\\u003cspan class=\\u0022NormalTextRun SCXW86934659 BCX2\\u0022\\u003eis part of PUMA\u2019s \\u003ca href=\\u0022https:\/\/about.puma.com\/en\/this-is-puma\/she-moves-us\\u0022\\u003eShe Moves Us platform\\u003c\/a\\u003e, which highlights some of our top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world.\\u003cbr \/\\u003e\\n\\u003c\/span\\u003e\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-article-multi 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Notre nouvelle silhouette transforme l'embl\u00e9matique Suede en jouant avec des proportions exag\u00e9r\u00e9es, une lentille moderne et des couleurs ludiques. Dua Lipa porte la Suede Mayu dans un ensemble \u00e0 la pointe de la mode dans sa nouvelle campagne PUMA, r\u00e9alis\u00e9e par le l\u00e9gendaire photographe Mario Sorrenti.\n \nLa Suede Mayu est une version chic d'un classique, avec des proportions exag\u00e9r\u00e9es et une semelle interm\u00e9diaire enveloppante. Elle est cool, confortable et intrins\u00e8quement polyvalente, ce qui en fait la chaussure parfaite pour tous les jours. En tant qu'\u00e9g\u00e9rie de la nouvelle silhouette, Dua joue \u00e0 s'habiller avec la nouvelle Suede Mayu, photographi\u00e9e par Mario Sorrenti dans un dressing \u00e9l\u00e9gant pour cette campagne.\u00a0\n\u00a0","status":"publish","password":"","name":"streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu","modified":"2025-09-19 14:51:02","modified_gmt":"2025-09-19 14:51:02","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"22 avril 2021 \u00e0 11:00","date_local":"22 avril 2021","time_local":"11:00","slug":"streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu","url":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu\/","featured_image":{"width":1140,"height":640,"file":"2021\/04\/Mayu-header-1.jpg","filesize":256109,"sizes":{"medium":{"file":"Mayu-header-1-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":10605},"large":{"file":"Mayu-header-1-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":92363},"thumbnail":{"file":"Mayu-header-1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5359},"medium_large":{"file":"Mayu-header-1-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":54737},"trp-custom-language-flag":{"file":"Mayu-header-1-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":438}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":26354,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Mayu-header-1.jpg","title":"En-t\u00eate Mayu","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"DUA LIPA STUNS IN PUMA\u2019S NEW SUEDE MAYU","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":417,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":417,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/25410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=25410"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/25410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/26354"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=25410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=25410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}