{"id":24027,"date":"2021-01-29T16:48:27","date_gmt":"2021-01-29T15:48:27","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=24027"},"modified":"2025-09-19T14:52:17","modified_gmt":"2025-09-19T14:52:17","slug":"get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit\/","title":{"rendered":"Pr\u00e9parez-vous ! PUMA et l'\u00e9quipe esports Cloud9 lancent le kit E7 GAMEDAY 2021"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/\n        Pr\u00e9parez-vous ! PUMA et l'\u00e9quipe esports Cloud9 lancent le kit E7 GAMEDAY 2021\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Header-esports-cloud9.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fget-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fget-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fget-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Pr\u00e9parez-vous !<\/h1>\n        <div class=\"articleintro\" >PUMA et l'\u00e9quipe esports Cloud9 lancent le kit E7 GAMEDAY 2021<\/div>\n        <div class=\"date\">29 janvier 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Get ready! PUMA and esports team Cloud9 launch 2021 E7 GAMEDAY kit&quot;, \"text\": &quot;Get ready and game on! PUMA launches the\\u00a02021 E7 GAMEDAY Kit in cooperation with esports team Cloud9. The team already wore it at their first competition for League of Legends in mid-January.\\n\\n\\n\\nTogether with ATACAC, (a Swedish based fashion studio that focuses on movement functionality in garments, without sacrificing style), PUMA worked alongside pro players, observing them during gameplay, in order to create a pro-kit that was both comfortable and functional. The final kit designs, featuring kinetic patterns developed by the PUMA Innovation team and ATACAC, focuses on both maximizing comfort for the players, and optimized freedom of movement. Vetted by the Cloud9 team and players during design and development, the final result of the project is dubbed the E7 Gameday Kit.\\nThe E7 GAMEDAY kit!\\n\\n\\n\\nThe kit comprises of a gameday jersey, that comes in both short sleeve and long sleeve versions, a hooded jacket, and pants.\\u00a0For footwear, we are also offering an updated version of\\u00a0PUMA Active Gaming Footwear, featuring a new evoknit construction, with comfort, lightness and versatility at the forefront.\\n\\n\\n\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fget-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fget-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Pr\u00e9parez-vous et jouez ! PUMA lance le kit 2021 E7 GAMEDAY en collaboration avec l'\u00e9quipe d'esport Cloud9. L'\u00e9quipe l'a d\u00e9j\u00e0 port\u00e9 lors de sa premi\u00e8re comp\u00e9tition de League of Legends \u00e0 la mi-janvier.<\/span>\n<div><\/div>\n<div>\n<div>\n<br\/>En collaboration avec ATACAC (un studio de mode su\u00e9dois qui se concentre sur la fonctionnalit\u00e9 des mouvements dans les v\u00eatements, sans sacrifier le style), PUMA a travaill\u00e9 avec des joueurs professionnels, les observant pendant le jeu, afin de cr\u00e9er un kit professionnel \u00e0 la fois confortable et fonctionnel. Le design final du kit, qui pr\u00e9sente des motifs cin\u00e9tiques d\u00e9velopp\u00e9s par l'\u00e9quipe Innovation de PUMA et ATACAC, vise \u00e0 maximiser le confort des joueurs et \u00e0 optimiser la libert\u00e9 de mouvement. Approuv\u00e9 par l'\u00e9quipe et les joueurs de Cloud9 lors de la conception et du d\u00e9veloppement, le r\u00e9sultat final du projet a \u00e9t\u00e9 baptis\u00e9 E7 Gameday Kit.<br\/>\n<strong class=\"textStyle_description\">Le kit E7 GAMEDAY !<\/strong>\n<\/div>\n<div>\n<div>\n<br\/>Le kit se compose d'un maillot gameday, disponible en version manches courtes et manches longues, d'une veste \u00e0 capuche et d'un pantalon. En ce qui concerne les chaussures, nous proposons \u00e9galement une version actualis\u00e9e des PUMA Active Gaming Footwear, dot\u00e9es d'une nouvelle construction evoknit qui met l'accent sur le confort, la l\u00e9g\u00e8ret\u00e9 et la polyvalence.<br\/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1yEs5rawlIo\" width=\"650\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div>La collection Cloud9 Replica, qui comprend des v\u00eatements et des chaussures, sera disponible dans le monde entier sur les sites suivants <strong>1er mars 2021<\/strong>.<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Chaussures de jeu PUMA Active Gaming<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/TFXoTc3dvco\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/TFXoTc3dvco<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/TFXoTc3dvco\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><p>En discutant longuement avec des joueurs professionnels, nous avons d\u00e9couvert le besoin d'une chaussure semblable \u00e0 une chaussette, \u00e0 la fois confortable, l\u00e9g\u00e8re et adh\u00e9rente. Elle est dot\u00e9e d'une semelle ext\u00e9rieure en caoutchouc \u00e0 profil tr\u00e8s bas, con\u00e7ue pour une utilisation \u00e0 la maison ou dans l'ar\u00e8ne. <\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n<div class=\"row articleMulti4 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-releases-first-ever-puma-x-cloud9-kicks\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"22853\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/11\/header-Cloud9.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>PUMA lance les toutes premi\u00e8res chaussures PUMA X CLOUD9<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tLes vibrations bleues de Cloud9 rencontrent les designs audacieux de PUMA. Nous sommes de retour pour une nouvelle collection Cloud9 qui pr\u00e9sente les premi\u00e8res chaussures PUMA x Cloud9 ainsi que des v\u00eatements et des accessoires.\nUn trio de silhouettes de chaussures PUMA appara\u00eet dans la collection, notamment la Future Rider, la RS-X et l'AGF (Active Gaming Footwear). La Future Rider a un style d\u00e9contract\u00e9 accentu\u00e9 par la couleur bleue vibrante de Cloud9 et une semelle interm\u00e9diaire l\u00e9g\u00e8re pour un amorti doux, tandis que la RS-X arbore une silhouette audacieuse et exag\u00e9r\u00e9e avec la technologie RS et une semelle interm\u00e9diaire ultra-amortie.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-releases-first-ever-puma-x-cloud9-kicks\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-debuts-collection-with-esports-team-cloud9\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"14487\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/10\/H1-Cloud-9.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n\t        <h4>PUMA lance une collection avec l'\u00e9quipe esports Cloud9<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tVous connaissez et appr\u00e9ciez nos collections pour certaines des plus grandes \u00e9quipes de football et de sport automobile. Aujourd'hui, PUMA a renforc\u00e9 son partenariat avec l'\u00e9quipe de sport \u00e9lectronique Cloud9 en y ajoutant une collection de v\u00eatements.\nAu printemps dernier, PUMA et Cloud9 ont \u00e9largi leur accord de sponsoring, qui comprend la fourniture de tenues pour les joueurs de Cloud9.\nPour PUMA, l'accord avec Cloud9 marque la premi\u00e8re incursion majeure dans les sports \u00e9lectroniques, un domaine qui a connu une croissance consid\u00e9rable au cours des derni\u00e8res ann\u00e9es et qui est pass\u00e9 d'un petit groupe d'enthousiastes \u00e0 des foules \u00e0 guichets ferm\u00e9s dans les grandes ar\u00e8nes.\nPour marquer le d\u00e9but de la collection, PUMA et Cloud9 ont lanc\u00e9 la collection : #DAREYOU, un film hymne qui met en sc\u00e8ne des personnes de tous sexes, races et types qui d\u00e9fient le spectateur de se rassembler l\u00e0 o\u00f9 l'univers esports de Cloud9 les unit.\n\n\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-debuts-collection-with-esports-team-cloud9\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-welcomes-5th-esports-organisation-to-the-family\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"19168\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/06\/esports-teaser.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n\t        <h4>PUMA ACCUEILLE LA CINQUI\u00c8ME ORGANISATION ESPORTS DANS LA FAMILLE<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tAttention aux joueurs ! PUMA est d\u00e9sormais pr\u00e9sent dans le domaine de l'esport en Am\u00e9rique du Nord, en Europe et en Asie, les trois r\u00e9gions o\u00f9 l'industrie est la plus importante.\nCoup de projecteur sur le dernier membre de la famille : Gen.G Esports !\n \nL'esport continue de gagner en popularit\u00e9 dans le monde entier en tant que sport de spectateur en ligne et lors d'\u00e9v\u00e9nements en direct. PUMA est heureux d'accueillir Gen.G dans sa famille esports. Dans le cadre de ce partenariat avec l'\u00e9quipe cor\u00e9enne de jeux multiples, nous fournissons aux joueurs de la ligue des maillots et des pantalons officiels pour les jours de match. L'accord pluriannuel a d\u00e9j\u00e0 d\u00e9marr\u00e9 avec la LCK (League Champions Korea) Summer Split \u00e0 la mi-juin et met l'accent sur la cr\u00e9ation d'une nouvelle culture lifestyle qui combine les caract\u00e9ristiques des esports et d'une marque de v\u00eatements de sport.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-welcomes-5th-esports-organisation-to-the-family\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9parez-vous et jouez ! PUMA lance le kit 2021 E7 GAMEDAY en collaboration avec l'\u00e9quipe d'esport Cloud9. L'\u00e9quipe l'a d\u00e9j\u00e0 port\u00e9 lors de sa premi\u00e8re comp\u00e9tition de League of Legends \u00e0 la mi-janvier.<\/p>\n<p>En collaboration avec ATACAC (un studio de mode su\u00e9dois qui se concentre sur la fonctionnalit\u00e9 des mouvements dans les v\u00eatements, sans sacrifier le style), PUMA a travaill\u00e9 avec des joueurs professionnels, les observant pendant le jeu, afin de cr\u00e9er un kit professionnel \u00e0 la fois confortable et fonctionnel. Le design final du kit, qui pr\u00e9sente des motifs cin\u00e9tiques d\u00e9velopp\u00e9s par l'\u00e9quipe Innovation de PUMA et ATACAC, vise \u00e0 maximiser le confort des joueurs et \u00e0 optimiser la libert\u00e9 de mouvement. Approuv\u00e9 par l'\u00e9quipe et les joueurs de Cloud9 lors de la conception et du d\u00e9veloppement, le r\u00e9sultat final du projet a \u00e9t\u00e9 baptis\u00e9 E7 Gameday Kit.<br \/>\nLe kit E7 GAMEDAY !<\/p>\n<p>Le kit se compose d'un maillot gameday, disponible en version manches courtes et manches longues, d'une veste \u00e0 capuche et d'un pantalon. En ce qui concerne les chaussures, nous proposons \u00e9galement une version actualis\u00e9e des PUMA Active Gaming Footwear, dot\u00e9es d'une nouvelle construction evoknit qui met l'accent sur le confort, la l\u00e9g\u00e8ret\u00e9 et la polyvalence.<\/p>","protected":false},"author":4,"featured_media":24149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":13677,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-24027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":24027,"post_author":"4","post_date":"2021-01-29 16:48:27","post_date_gmt":"2021-01-29 15:48:27","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/01\/Header-esports-cloud9.jpg\",\"filesize\":213058,\"sizes\":{\"medium\":{\"file\":\"Header-esports-cloud9-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":9459},\"large\":{\"file\":\"Header-esports-cloud9-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":77556},\"thumbnail\":{\"file\":\"Header-esports-cloud9-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5549},\"medium_large\":{\"file\":\"Header-esports-cloud9-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":46885},\"trp-custom-language-flag\":{\"file\":\"Header-esports-cloud9-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":435}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":24149,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Header-esports-cloud9.jpg\",\"title\":\"Header-esports-cloud9\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Get ready!\",\"content\":\"PUMA and esports team Cloud9 launch 2021 E7 GAMEDAY kit\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eGet ready and game on! PUMA launches the\u00a02021 E7 GAMEDAY Kit in cooperation with esports team Cloud9. The team already wore it at their first competition for League of Legends in mid-January.\\u003c\/span\\u003e\\n\\u003cdiv\\u003e\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u0026lt;br\/\\u0026gt;Together with ATACAC, (a Swedish based fashion studio that focuses on movement functionality in garments, without sacrificing style), PUMA worked alongside pro players, observing them during gameplay, in order to create a pro-kit that was both comfortable and functional. The final kit designs, featuring kinetic patterns developed by the PUMA Innovation team and ATACAC, focuses on both maximizing comfort for the players, and optimized freedom of movement. Vetted by the Cloud9 team and players during design and development, the final result of the project is dubbed the E7 Gameday Kit.\\u0026lt;br\/\\u0026gt;\\n\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eThe E7 GAMEDAY kit!\\u003c\/strong\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u0026lt;br\/\\u0026gt;The kit comprises of a gameday jersey, that comes in both short sleeve and long sleeve versions, a hooded jacket, and pants.\u00a0For footwear, we are also offering an updated version of\u00a0PUMA Active Gaming Footwear, featuring a new evoknit construction, with comfort, lightness and versatility at the forefront.\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/1yEs5rawlIo\\u0022 width=\\u0022650\\u0022 height=\\u0022400\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv\\u003eThe Cloud9 Replica Collection which features apparel and footwear will be available globally on \\u003cstrong\\u003eMarch 1st, 2021\\u003c\/strong\\u003e.\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"PUMA Active Gaming Footwear\"} \/--><!-- wp:puma\/row-video {\"id\":\"TFXoTc3dvco\",\"title\":\"PUMA Active Gaming Footwear\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"width\":\"Wide\",\"content\":\"\\u003cp\\u003eIn extensive talks with professional gamers we uncovered the need for a sock-like shoe; one that is comfortable, lightweight and grippy. It has a super-low profile rubber outsole made for at-home or in-arena use. \\u003c\/p\\u003e\\n\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":4,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":22853},{\"id\":14487},{\"id\":19168},{\"id\":13343}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"Get ready! PUMA and esports team Cloud9 launch 2021 E7 GAMEDAY kit","post_excerpt":"Get ready and game on! PUMA launches the\u00a02021 E7 GAMEDAY Kit in cooperation with esports team Cloud9. The team already wore it at their first competition for League of Legends in mid-January.\n\n\n\nTogether with ATACAC, (a Swedish based fashion studio that focuses on movement functionality in garments, without sacrificing style), PUMA worked alongside pro players, observing them during gameplay, in order to create a pro-kit that was both comfortable and functional. The final kit designs, featuring kinetic patterns developed by the PUMA Innovation team and ATACAC, focuses on both maximizing comfort for the players, and optimized freedom of movement. Vetted by the Cloud9 team and players during design and development, the final result of the project is dubbed the E7 Gameday Kit.\nThe E7 GAMEDAY kit!\n\n\n\nThe kit comprises of a gameday jersey, that comes in both short sleeve and long sleeve versions, a hooded jacket, and pants.\u00a0For footwear, we are also offering an updated version of\u00a0PUMA Active Gaming Footwear, featuring a new evoknit construction, with comfort, lightness and versatility at the forefront.\n\n\n\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit","to_ping":"","pinged":"","post_modified":"2025-09-19 14:52:17","post_modified_gmt":"2025-09-19 14:52:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=24027","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":24027,"author":"4","date":"2021-01-29 16:48:27","date_gmt":"2021-01-29 15:48:27","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/01\/Header-esports-cloud9.jpg\",\"filesize\":213058,\"sizes\":{\"medium\":{\"file\":\"Header-esports-cloud9-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":9459},\"large\":{\"file\":\"Header-esports-cloud9-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":77556},\"thumbnail\":{\"file\":\"Header-esports-cloud9-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5549},\"medium_large\":{\"file\":\"Header-esports-cloud9-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":46885},\"trp-custom-language-flag\":{\"file\":\"Header-esports-cloud9-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":435}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":24149,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Header-esports-cloud9.jpg\",\"title\":\"Header-esports-cloud9\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Get ready!\",\"content\":\"PUMA and esports team Cloud9 launch 2021 E7 GAMEDAY kit\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eGet ready and game on! PUMA launches the\u00a02021 E7 GAMEDAY Kit in cooperation with esports team Cloud9. The team already wore it at their first competition for League of Legends in mid-January.\\u003c\/span\\u003e\\n\\u003cdiv\\u003e\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u0026lt;br\/\\u0026gt;Together with ATACAC, (a Swedish based fashion studio that focuses on movement functionality in garments, without sacrificing style), PUMA worked alongside pro players, observing them during gameplay, in order to create a pro-kit that was both comfortable and functional. The final kit designs, featuring kinetic patterns developed by the PUMA Innovation team and ATACAC, focuses on both maximizing comfort for the players, and optimized freedom of movement. Vetted by the Cloud9 team and players during design and development, the final result of the project is dubbed the E7 Gameday Kit.\\u0026lt;br\/\\u0026gt;\\n\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eThe E7 GAMEDAY kit!\\u003c\/strong\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u0026lt;br\/\\u0026gt;The kit comprises of a gameday jersey, that comes in both short sleeve and long sleeve versions, a hooded jacket, and pants.\u00a0For footwear, we are also offering an updated version of\u00a0PUMA Active Gaming Footwear, featuring a new evoknit construction, with comfort, lightness and versatility at the forefront.\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/1yEs5rawlIo\\u0022 width=\\u0022650\\u0022 height=\\u0022400\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv\\u003eThe Cloud9 Replica Collection which features apparel and footwear will be available globally on \\u003cstrong\\u003eMarch 1st, 2021\\u003c\/strong\\u003e.\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"PUMA Active Gaming Footwear\"} \/--><!-- wp:puma\/row-video {\"id\":\"TFXoTc3dvco\",\"title\":\"PUMA Active Gaming Footwear\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"width\":\"Wide\",\"content\":\"\\u003cp\\u003eIn extensive talks with professional gamers we uncovered the need for a sock-like shoe; one that is comfortable, lightweight and grippy. It has a super-low profile rubber outsole made for at-home or in-arena use. \\u003c\/p\\u003e\\n\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":4,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":22853},{\"id\":14487},{\"id\":19168},{\"id\":13343}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","title":"Pr\u00e9parez-vous ! PUMA et l'\u00e9quipe esports Cloud9 lancent le kit E7 GAMEDAY 2021","excerpt":"Pr\u00e9parez-vous et jouez ! PUMA lance le kit 2021 E7 GAMEDAY en collaboration avec l'\u00e9quipe d'esport Cloud9. L'\u00e9quipe l'a d\u00e9j\u00e0 port\u00e9 lors de sa premi\u00e8re comp\u00e9tition de League of Legends \u00e0 la mi-janvier.\n\n\n\nEn collaboration avec ATACAC (un studio de mode su\u00e9dois qui se concentre sur la fonctionnalit\u00e9 des mouvements dans les v\u00eatements, sans sacrifier le style), PUMA a travaill\u00e9 aux c\u00f4t\u00e9s de joueurs professionnels, en les observant pendant le jeu, afin de cr\u00e9er un kit professionnel \u00e0 la fois confortable et fonctionnel. Le design final du kit, qui pr\u00e9sente des motifs cin\u00e9tiques d\u00e9velopp\u00e9s par l'\u00e9quipe Innovation de PUMA et ATACAC, vise \u00e0 maximiser le confort des joueurs et \u00e0 optimiser la libert\u00e9 de mouvement. Approuv\u00e9 par l'\u00e9quipe et les joueurs de Cloud9 lors de la conception et du d\u00e9veloppement, le r\u00e9sultat final du projet a \u00e9t\u00e9 baptis\u00e9 E7 Gameday Kit.\nLe kit E7 GAMEDAY !\n\n\n\nLe kit se compose d'un maillot gameday \u00e0 manches courtes et \u00e0 manches longues, d'une veste \u00e0 capuche et d'un pantalon. En ce qui concerne les chaussures, nous proposons \u00e9galement une version actualis\u00e9e des PUMA Active Gaming Footwear, dot\u00e9es d'une nouvelle construction evoknit qui met l'accent sur le confort, la l\u00e9g\u00e8ret\u00e9 et la polyvalence.","status":"publish","password":"","name":"get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit","modified":"2025-09-19 14:52:17","modified_gmt":"2025-09-19 14:52:17","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"29 janvier 2021 \u00e0 15:48","date_local":"29 janvier 2021","time_local":"15:48","slug":"get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/get-ready-puma-and-esports-team-cloud9-launch-2021-e7-gameday-kit\/","featured_image":{"width":1140,"height":640,"file":"2021\/01\/Header-esports-cloud9.jpg","filesize":213058,"sizes":{"medium":{"file":"Header-esports-cloud9-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":9459},"large":{"file":"Header-esports-cloud9-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":77556},"thumbnail":{"file":"Header-esports-cloud9-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5549},"medium_large":{"file":"Header-esports-cloud9-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":46885},"trp-custom-language-flag":{"file":"Header-esports-cloud9-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":435}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":24149,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Header-esports-cloud9.jpg","title":"Header-esports-cloud9","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Get ready! 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