{"id":20134,"date":"2020-08-04T12:25:05","date_gmt":"2020-08-04T10:25:05","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=20134"},"modified":"2025-09-19T14:54:33","modified_gmt":"2025-09-19T14:54:33","slug":"puma-enters-new-era-with-cushioning-technology-xetic","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/","title":{"rendered":"PUMA ENTRE DANS UNE NOUVELLE \u00c8RE AVEC LA TECHNOLOGIE D'AMORTISSEMENT XETIC"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        PUMA ENTRE DANS UNE NOUVELLE \u00c8RE AVEC LA TECHNOLOGIE D'AMORTISSEMENT XETIC\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/XETIC-teaser2.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Directement du laboratoire vers l'avenir !<\/h1>\n        <div class=\"articleintro\" >PUMA ENTRE DANS UNE NOUVELLE \u00c8RE AVEC LA TECHNOLOGIE D'AMORTISSEMENT XETIC<\/div>\n        <div class=\"date\">4 ao\u00fbt 2020 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC&quot;, \"text\": &quot;\\n\\nAs part of a sponsored research collaboration with MIT Design Lab, PUMA created\\u00a0cushioning technology\\u00a0XETIC.\\u00a0With XETIC a new era starts by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation provides for an excellent comfort for walking and is first introduced in a new street-ready sneaker called Calibrate Runner.\\n\\n\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<span class=\"textStyle_intro\">Dans le cadre d'une collaboration de recherche sponsoris\u00e9e avec le MIT Design Lab, PUMA a cr\u00e9\u00e9 la technologie d'amorti XETIC. Avec XETIC, une nouvelle \u00e8re s'ouvre en combinant les mondes de l'amorti m\u00e9canique et de la mousse. Cette innovation ultramoderne en mati\u00e8re de performance offre un excellent confort de marche et est pr\u00e9sent\u00e9e pour la premi\u00e8re fois dans une nouvelle basket pr\u00eate \u00e0 l'emploi appel\u00e9e Calibrate Runner.<\/span>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Alors que la <strong>technologie visible futuriste<\/strong> XETIC peut ressembler \u00e0 l'impression 3D \u00e0 premi\u00e8re vue, mais XETIC n'est pas fait de plastique, c'est un produit d'impression 3D. <strong>mousse<\/strong>. XETIC tire son nom des \u201cmat\u00e9riaux aux\u00e9tiques\u201d, des structures qui se comportent d'une certaine mani\u00e8re lorsqu'elles sont soumises \u00e0 des contraintes m\u00e9caniques telles que la compression. Pour XETIC, cela signifie que l'amorti offre un excellent confort en toutes circonstances.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/444466382\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<br\/>PUMA et MIT Design Lab <strong>a travaill\u00e9 avec une vaste communaut\u00e9 de coureurs<\/strong> pour analyser les sp\u00e9cificit\u00e9s de chaque coureur, telles que les points de pression, et ils ont ensuite utilis\u00e9 ces donn\u00e9es pour d\u00e9velopper une structure de forme sp\u00e9cifique qui permet un amortissement progressif. Le r\u00e9sultat est une <strong>structure en forme de 8 horizontal,<\/strong> qui est caract\u00e9ristique du XETIC.<br\/>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<br\/>\u00a0<br\/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/graphic1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Toute l'\u00e9quipe a \u00e9t\u00e9 ravie de pouvoir travailler sur un projet qui lui a permis de <strong>explorer un espace aussi nouveau<\/strong> et de voir tous les efforts qui ont abouti \u00e0 la cr\u00e9ation de Calibrate Runner. Tout au long du projet, des tests qualitatifs et quantitatifs ont \u00e9t\u00e9 effectu\u00e9s aupr\u00e8s des utilisateurs, une enqu\u00eate de satisfaction a \u00e9t\u00e9 men\u00e9e aupr\u00e8s des utilisateurs. <strong>nouvelle simulation d'analyse par \u00e9l\u00e9ments finis<\/strong>, et <strong>conception param\u00e9trique<\/strong> pour trouver le mod\u00e8le parfait, qui a \u00e9t\u00e9 baptis\u00e9 \u2018Recurve\u2019.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprevf7deff10-40dd-4f49-92fb-7a62d90a468d\"><\/div>\n    <\/div>\n\t<div id=\"swipe_f7deff10-40dd-4f49-92fb-7a62d90a468d\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"f7deff10-40dd-4f49-92fb-7a62d90a468d\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/galelry-tech2.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-tech.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-tech3.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-3-tech.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenextf7deff10-40dd-4f49-92fb-7a62d90a468d\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Le d\u00e9partement innovation de PUMA s'est associ\u00e9 au MIT Design Lab car nous avions besoin de ses capacit\u00e9s d'ing\u00e9nierie de haut niveau. Le MIT dispose de possibilit\u00e9s de simulation informatique, ce qui nous a permis de voir le comportement du mat\u00e9riau et de trouver rapidement la structure optimale pour un amorti calcul\u00e9.<\/p>\n<br\/><br\/>Romain Girard, directeur de l'innovation chez PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-5.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-3.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-4.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\"><\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<br\/>Gr\u00e2ce \u00e0 sa technologie XETIC visible, Calibrate Runner dispose d'une technologie de pointe. <strong>une esth\u00e9tique futuriste unique<\/strong> pour s\u00e9duire les collectionneurs de streetwear les plus branch\u00e9s, tout en permettant aux athl\u00e8tes d'acc\u00e9der \u00e0 une nouvelle \u00e8re d'amorti.<br\/>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<br\/><strong>La nouvelle chaussure de course \u00e0 pied Calibrate Runner de PUMA, dot\u00e9e de la technologie XETIC, sera disponible en Asie (\u00e0 partir du 7 ao\u00fbt).<\/strong>, <strong>Europe (\u00e0 partir du 15 ao\u00fbt)<\/strong>, <strong>Am\u00e9rique (28 ao\u00fbt) sur PUMA.com, dans les magasins PUMA et chez certains d\u00e9taillants dans le monde entier.<\/strong><br\/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >sneaker street-ready Calibrate Runner<\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev845ff6b2-ef3d-40cc-a2d5-2d7e8244ad21\"><\/div>\n    <\/div>\n\t<div id=\"swipe_845ff6b2-ef3d-40cc-a2d5-2d7e8244ad21\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"845ff6b2-ef3d-40cc-a2d5-2d7e8244ad21\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-2a.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery6a.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-sidebar-a.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/sidebar4a.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/sidebar-1.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-5a.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext845ff6b2-ef3d-40cc-a2d5-2d7e8244ad21\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/4-sidebar.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/innovation-friday-puma-and-x-bionic-receive-prestigious-plus-x-award\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"17044\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"X-BIONIC\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/03\/Header-X-bionic.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sports<\/a>\n\t        <h4>Vendredi de l'innovation : PUMA et X-BIONIC\u00ae re\u00e7oivent le prestigieux PLUS X Award<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tC'est officiel ! La collection PUMA I X-BIONIC\u00ae a re\u00e7u le prestigieux Plus X Award. Cette collection de v\u00eatements de sport haute performance, fruit de la collaboration entre PUMA et le groupe de r\u00e9flexion suisse X-BIONIC\u00ae, fait sensation dans le monde entier gr\u00e2ce \u00e0 son design innovant et \u00e0 sa capacit\u00e9 \u00e0 allier fonctionnalit\u00e9, confort et esth\u00e9tique.\n\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/innovation-friday-puma-and-x-bionic-receive-prestigious-plus-x-award\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Dans le cadre d'une collaboration de recherche sponsoris\u00e9e avec le MIT Design Lab, PUMA a cr\u00e9\u00e9 la technologie d'amorti XETIC. Avec XETIC, une nouvelle \u00e8re s'ouvre en combinant les mondes de l'amorti m\u00e9canique et de la mousse. Cette innovation ultramoderne en mati\u00e8re de performance offre un excellent confort de marche et est pr\u00e9sent\u00e9e pour la premi\u00e8re fois dans une nouvelle basket pr\u00eate \u00e0 l'emploi appel\u00e9e Calibrate Runner.<\/p>","protected":false},"author":4,"featured_media":20156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":1036,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-20134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":20134,"post_author":"4","post_date":"2020-08-04 12:25:05","post_date_gmt":"2020-08-04 10:25:05","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2020\/08\/XETIC-teaser2.jpg\",\"filesize\":195246,\"sizes\":{\"medium\":{\"file\":\"XETIC-teaser2-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12538},\"large\":{\"file\":\"XETIC-teaser2-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":87218},\"thumbnail\":{\"file\":\"XETIC-teaser2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7026},\"medium_large\":{\"file\":\"XETIC-teaser2-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":55240},\"trp-custom-language-flag\":{\"file\":\"XETIC-teaser2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20156,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/XETIC-teaser2.jpg\",\"title\":\"XETIC-teaser2\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Straight from the lab into the future!\",\"content\":\"PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eAs part of a sponsored research collaboration with MIT Design Lab, PUMA created\u00a0cushioning technology\u00a0XETIC.\u00a0With XETIC a new era starts by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation provides for an excellent comfort for walking and is first introduced in a new street-ready sneaker called Calibrate Runner.\\u003c\/span\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;While the \\u0026lt;strong\\u0026gt;futuristic visible technology\\u0026lt;\/strong\\u0026gt; of XETIC may look like 3D printing at first, XETIC is not made of plastic, it is \\u0026lt;strong\\u0026gt;foam\\u0026lt;\/strong\\u0026gt;. XETIC takes its name from \u201cauxetic materials\u201d, structures, which behave in a certain way when they are subjected to mechanical stresses such as compression. For XETIC, this means the cushioning provides an excellent comfort for all wearing occasions.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/player.vimeo.com\/video\/444466382\\u0022 width=\\u0022640\\u0022 height=\\u0022360\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;PUMA and MIT Design Lab \\u0026lt;strong\\u0026gt;worked with an extensive runner community\\u0026lt;\/strong\\u0026gt; to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. The result was a \\u0026lt;strong\\u0026gt;structure shaped like the horizontal number 8,\\u0026lt;\/strong\\u0026gt; which is characteristic for the XETIC.\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/graphic1.jpg\",\"filesize\":232687,\"sizes\":{\"medium\":{\"file\":\"graphic1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9202},\"large\":{\"file\":\"graphic1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":83712},\"thumbnail\":{\"file\":\"graphic1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5642},\"medium_large\":{\"file\":\"graphic1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":50109},\"trp-custom-language-flag\":{\"file\":\"graphic1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":376}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20164,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/graphic1.jpg\",\"title\":\"graphic1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/graphic1.jpg\",\"filesize\":232687,\"sizes\":{\"medium\":{\"file\":\"graphic1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9202},\"large\":{\"file\":\"graphic1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":83712},\"thumbnail\":{\"file\":\"graphic1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5642},\"medium_large\":{\"file\":\"graphic1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":50109},\"trp-custom-language-flag\":{\"file\":\"graphic1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":376}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20164,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/graphic1.jpg\",\"title\":\"graphic1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The whole team was delighted with the ability to work on a project that allowed them to \\u0026lt;strong\\u0026gt;explore such a new space\\u0026lt;\/strong\\u0026gt; and to see all the efforts culminating in the creation of the Calibrate Runner. Over the course of the project qualitative and quantitative user testing was used, a \\u0026lt;strong\\u0026gt;novel finite element analysis simulation\\u0026lt;\/strong\\u0026gt;, and \\u0026lt;strong\\u0026gt;parametric design\\u0026lt;\/strong\\u0026gt; to find the perfect pattern, which was named \u2018Recurve\u2019.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-slider {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/galelry-tech2.jpg\",\"filesize\":108952,\"sizes\":{\"medium\":{\"file\":\"galelry-tech2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":6653},\"large\":{\"file\":\"galelry-tech2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":44344},\"thumbnail\":{\"file\":\"galelry-tech2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3855},\"medium_large\":{\"file\":\"galelry-tech2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":27962},\"trp-custom-language-flag\":{\"file\":\"galelry-tech2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":379}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20139,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/galelry-tech2.jpg\",\"title\":\"galelry-tech2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/gallery-tech.jpg\",\"filesize\":64529,\"sizes\":{\"medium\":{\"file\":\"gallery-tech-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":6339},\"large\":{\"file\":\"gallery-tech-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":40696},\"thumbnail\":{\"file\":\"gallery-tech-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3959},\"medium_large\":{\"file\":\"gallery-tech-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":25932},\"trp-custom-language-flag\":{\"file\":\"gallery-tech-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20148,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-tech.jpg\",\"title\":\"gallery-tech\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/gallery-tech3.jpg\",\"filesize\":517981,\"sizes\":{\"medium\":{\"file\":\"gallery-tech3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":15426},\"large\":{\"file\":\"gallery-tech3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":142276},\"thumbnail\":{\"file\":\"gallery-tech3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7645},\"medium_large\":{\"file\":\"gallery-tech3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":81674},\"trp-custom-language-flag\":{\"file\":\"gallery-tech3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20149,\"alt\":\"\",\"caption\":\"XETIC\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-tech3.jpg\",\"title\":\"gallery-tech3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/gallery-3-tech.jpg\",\"filesize\":151971,\"sizes\":{\"medium\":{\"file\":\"gallery-3-tech-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8100},\"large\":{\"file\":\"gallery-3-tech-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":70458},\"thumbnail\":{\"file\":\"gallery-3-tech-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6357},\"medium_large\":{\"file\":\"gallery-3-tech-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":41746},\"trp-custom-language-flag\":{\"file\":\"gallery-3-tech-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":407}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20142,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-3-tech.jpg\",\"title\":\"gallery-3-tech\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false,false,false],\"aspect\":\"0\",\"size\":\"1\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003ePUMA\u2019s innovation department teamed up with MIT Design Lab because we needed their high- expert engineering capabilities. MIT has computer simulation possibilities, which enabled us to see the behavior of the material and quickly find the optimal structure for calculated cushioning.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eRomain Girard, Senior Head of Innovation at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/gallery-5.jpg\",\"filesize\":321595,\"sizes\":{\"medium\":{\"file\":\"gallery-5-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10312},\"large\":{\"file\":\"gallery-5-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":84650},\"thumbnail\":{\"file\":\"gallery-5-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5991},\"medium_large\":{\"file\":\"gallery-5-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":50620},\"trp-custom-language-flag\":{\"file\":\"gallery-5-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":412}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20145,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-5.jpg\",\"title\":\"gallery-5\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/gallery-3.jpg\",\"filesize\":280659,\"sizes\":{\"medium\":{\"file\":\"gallery-3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11210},\"large\":{\"file\":\"gallery-3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":90856},\"thumbnail\":{\"file\":\"gallery-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6186},\"medium_large\":{\"file\":\"gallery-3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":54951},\"trp-custom-language-flag\":{\"file\":\"gallery-3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":449}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20143,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-3.jpg\",\"title\":\"gallery-3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/gallery-4.jpg\",\"filesize\":237523,\"sizes\":{\"medium\":{\"file\":\"gallery-4-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11061},\"large\":{\"file\":\"gallery-4-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":78285},\"thumbnail\":{\"file\":\"gallery-4-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5439},\"medium_large\":{\"file\":\"gallery-4-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":48189},\"trp-custom-language-flag\":{\"file\":\"gallery-4-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":444}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20144,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-4.jpg\",\"title\":\"gallery-4\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false,false],\"aspect\":\"0\",\"style\":\"3\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;With its visible XETIC technology, Calibrate Runner has a \\u0026lt;strong\\u0026gt;unique futuristic aesthetic\\u0026lt;\/strong\\u0026gt; to appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning.\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 2\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 2\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;PUMA\u2019s new Calibrate Runner featuring XETIC technology will be available in Asia (starting August 7th)\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;Europe (starting August 15th)\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;Americas (August 28th) on PUMA.com, PUMA Stores, and select retailers worldwide.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"street-ready sneaker Calibrate Runner\"} \/--><!-- wp:puma\/row-image-slider {\"migrateBlock\":true,\"title\":\"street-ready sneaker Calibrate Runner\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/gallery-2a.jpg\",\"filesize\":143825,\"sizes\":{\"medium\":{\"file\":\"gallery-2a-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":12354},\"large\":{\"file\":\"gallery-2a-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":97854},\"thumbnail\":{\"file\":\"gallery-2a-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5156},\"trp-custom-language-flag\":{\"file\":\"gallery-2a-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20141,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-2a.jpg\",\"title\":\"gallery-2a\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/gallery6a.jpg\",\"filesize\":176591,\"sizes\":{\"medium\":{\"file\":\"gallery6a-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":12878},\"large\":{\"file\":\"gallery6a-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":110809},\"thumbnail\":{\"file\":\"gallery6a-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5743},\"trp-custom-language-flag\":{\"file\":\"gallery6a-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":358}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20151,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery6a.jpg\",\"title\":\"gallery6a\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/gallery-sidebar-a.jpg\",\"filesize\":143761,\"sizes\":{\"medium\":{\"file\":\"gallery-sidebar-a-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":11296},\"large\":{\"file\":\"gallery-sidebar-a-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":82243},\"thumbnail\":{\"file\":\"gallery-sidebar-a-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5116},\"trp-custom-language-flag\":{\"file\":\"gallery-sidebar-a-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":361}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20147,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-sidebar-a.jpg\",\"title\":\"gallery-sidebar-a\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/sidebar4a.jpg\",\"filesize\":162373,\"sizes\":{\"medium\":{\"file\":\"sidebar4a-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":12868},\"large\":{\"file\":\"sidebar4a-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":98966},\"thumbnail\":{\"file\":\"sidebar4a-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5845},\"trp-custom-language-flag\":{\"file\":\"sidebar4a-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":365}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20153,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/sidebar4a.jpg\",\"title\":\"sidebar4a\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/sidebar-1.jpg\",\"filesize\":171732,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":14871},\"large\":{\"file\":\"sidebar-1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":119190},\"thumbnail\":{\"file\":\"sidebar-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6314},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":356}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20152,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/sidebar-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/gallery-5a.jpg\",\"filesize\":212248,\"sizes\":{\"medium\":{\"file\":\"gallery-5a-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":15017},\"large\":{\"file\":\"gallery-5a-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":127716},\"thumbnail\":{\"file\":\"gallery-5a-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6703},\"trp-custom-language-flag\":{\"file\":\"gallery-5a-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":354}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20146,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-5a.jpg\",\"title\":\"gallery-5a\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"size\":\"1\",\"aspect\":\"0\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/4-sidebar.jpg\",\"filesize\":256055,\"sizes\":{\"medium\":{\"file\":\"4-sidebar-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":17489},\"large\":{\"file\":\"4-sidebar-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":151633},\"thumbnail\":{\"file\":\"4-sidebar-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7303},\"trp-custom-language-flag\":{\"file\":\"4-sidebar-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":346}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20163,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/4-sidebar.jpg\",\"title\":\"4-sidebar\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"What you see is what you get: compression in all the right places for step-in comfort and data- proven design\"],\"showCaptions\":[false],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/4-sidebar.jpg\",\"filesize\":256055,\"sizes\":{\"medium\":{\"file\":\"4-sidebar-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":17489},\"large\":{\"file\":\"4-sidebar-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":151633},\"thumbnail\":{\"file\":\"4-sidebar-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7303},\"trp-custom-language-flag\":{\"file\":\"4-sidebar-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":346}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20163,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/4-sidebar.jpg\",\"title\":\"4-sidebar\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"title\":\"\",\"mode\":\"manual\",\"numArticles\":2,\"manualArticles\":[{\"id\":17044},{\"id\":19010}],\"aspect\":\"1\"} \/-->","post_title":"PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC","post_excerpt":"\n\nAs part of a sponsored research collaboration with MIT Design Lab, PUMA created\u00a0cushioning technology\u00a0XETIC.\u00a0With XETIC a new era starts by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation provides for an excellent comfort for walking and is first introduced in a new street-ready sneaker called Calibrate Runner.\n\n\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-enters-new-era-with-cushioning-technology-xetic","to_ping":"","pinged":"","post_modified":"2025-09-19 14:54:33","post_modified_gmt":"2025-09-19 14:54:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=20134","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":20134,"author":"4","date":"2020-08-04 12:25:05","date_gmt":"2020-08-04 10:25:05","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2020\/08\/XETIC-teaser2.jpg\",\"filesize\":195246,\"sizes\":{\"medium\":{\"file\":\"XETIC-teaser2-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12538},\"large\":{\"file\":\"XETIC-teaser2-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":87218},\"thumbnail\":{\"file\":\"XETIC-teaser2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7026},\"medium_large\":{\"file\":\"XETIC-teaser2-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":55240},\"trp-custom-language-flag\":{\"file\":\"XETIC-teaser2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20156,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/XETIC-teaser2.jpg\",\"title\":\"XETIC-teaser2\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Straight from the lab into the future!\",\"content\":\"PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eAs part of a sponsored research collaboration with MIT Design Lab, PUMA created\u00a0cushioning technology\u00a0XETIC.\u00a0With XETIC a new era starts by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation provides for an excellent comfort for walking and is first introduced in a new street-ready sneaker called Calibrate Runner.\\u003c\/span\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;While the \\u0026lt;strong\\u0026gt;futuristic visible technology\\u0026lt;\/strong\\u0026gt; of XETIC may look like 3D printing at first, XETIC is not made of plastic, it is \\u0026lt;strong\\u0026gt;foam\\u0026lt;\/strong\\u0026gt;. XETIC takes its name from \u201cauxetic materials\u201d, structures, which behave in a certain way when they are subjected to mechanical stresses such as compression. For XETIC, this means the cushioning provides an excellent comfort for all wearing occasions.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/player.vimeo.com\/video\/444466382\\u0022 width=\\u0022640\\u0022 height=\\u0022360\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;PUMA and MIT Design Lab \\u0026lt;strong\\u0026gt;worked with an extensive runner community\\u0026lt;\/strong\\u0026gt; to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. The result was a \\u0026lt;strong\\u0026gt;structure shaped like the horizontal number 8,\\u0026lt;\/strong\\u0026gt; which is characteristic for the XETIC.\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/graphic1.jpg\",\"filesize\":232687,\"sizes\":{\"medium\":{\"file\":\"graphic1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9202},\"large\":{\"file\":\"graphic1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":83712},\"thumbnail\":{\"file\":\"graphic1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5642},\"medium_large\":{\"file\":\"graphic1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":50109},\"trp-custom-language-flag\":{\"file\":\"graphic1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":376}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20164,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/graphic1.jpg\",\"title\":\"graphic1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/graphic1.jpg\",\"filesize\":232687,\"sizes\":{\"medium\":{\"file\":\"graphic1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9202},\"large\":{\"file\":\"graphic1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":83712},\"thumbnail\":{\"file\":\"graphic1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5642},\"medium_large\":{\"file\":\"graphic1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":50109},\"trp-custom-language-flag\":{\"file\":\"graphic1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":376}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20164,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/graphic1.jpg\",\"title\":\"graphic1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The whole team was delighted with the ability to work on a project that allowed them to \\u0026lt;strong\\u0026gt;explore such a new space\\u0026lt;\/strong\\u0026gt; and to see all the efforts culminating in the creation of the Calibrate Runner. Over the course of the project qualitative and quantitative user testing was used, a \\u0026lt;strong\\u0026gt;novel finite element analysis simulation\\u0026lt;\/strong\\u0026gt;, and \\u0026lt;strong\\u0026gt;parametric design\\u0026lt;\/strong\\u0026gt; to find the perfect pattern, which was named \u2018Recurve\u2019.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-slider {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/galelry-tech2.jpg\",\"filesize\":108952,\"sizes\":{\"medium\":{\"file\":\"galelry-tech2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":6653},\"large\":{\"file\":\"galelry-tech2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":44344},\"thumbnail\":{\"file\":\"galelry-tech2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3855},\"medium_large\":{\"file\":\"galelry-tech2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":27962},\"trp-custom-language-flag\":{\"file\":\"galelry-tech2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":379}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20139,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/galelry-tech2.jpg\",\"title\":\"galelry-tech2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/gallery-tech.jpg\",\"filesize\":64529,\"sizes\":{\"medium\":{\"file\":\"gallery-tech-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":6339},\"large\":{\"file\":\"gallery-tech-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":40696},\"thumbnail\":{\"file\":\"gallery-tech-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3959},\"medium_large\":{\"file\":\"gallery-tech-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":25932},\"trp-custom-language-flag\":{\"file\":\"gallery-tech-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20148,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-tech.jpg\",\"title\":\"gallery-tech\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/gallery-tech3.jpg\",\"filesize\":517981,\"sizes\":{\"medium\":{\"file\":\"gallery-tech3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":15426},\"large\":{\"file\":\"gallery-tech3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":142276},\"thumbnail\":{\"file\":\"gallery-tech3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7645},\"medium_large\":{\"file\":\"gallery-tech3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":81674},\"trp-custom-language-flag\":{\"file\":\"gallery-tech3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20149,\"alt\":\"\",\"caption\":\"XETIC\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-tech3.jpg\",\"title\":\"gallery-tech3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/gallery-3-tech.jpg\",\"filesize\":151971,\"sizes\":{\"medium\":{\"file\":\"gallery-3-tech-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8100},\"large\":{\"file\":\"gallery-3-tech-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":70458},\"thumbnail\":{\"file\":\"gallery-3-tech-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6357},\"medium_large\":{\"file\":\"gallery-3-tech-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":41746},\"trp-custom-language-flag\":{\"file\":\"gallery-3-tech-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":407}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20142,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-3-tech.jpg\",\"title\":\"gallery-3-tech\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false,false,false],\"aspect\":\"0\",\"size\":\"1\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003ePUMA\u2019s innovation department teamed up with MIT Design Lab because we needed their high- expert engineering capabilities. MIT has computer simulation possibilities, which enabled us to see the behavior of the material and quickly find the optimal structure for calculated cushioning.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eRomain Girard, Senior Head of Innovation at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/gallery-5.jpg\",\"filesize\":321595,\"sizes\":{\"medium\":{\"file\":\"gallery-5-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10312},\"large\":{\"file\":\"gallery-5-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":84650},\"thumbnail\":{\"file\":\"gallery-5-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5991},\"medium_large\":{\"file\":\"gallery-5-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":50620},\"trp-custom-language-flag\":{\"file\":\"gallery-5-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":412}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20145,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-5.jpg\",\"title\":\"gallery-5\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/gallery-3.jpg\",\"filesize\":280659,\"sizes\":{\"medium\":{\"file\":\"gallery-3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11210},\"large\":{\"file\":\"gallery-3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":90856},\"thumbnail\":{\"file\":\"gallery-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6186},\"medium_large\":{\"file\":\"gallery-3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":54951},\"trp-custom-language-flag\":{\"file\":\"gallery-3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":449}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20143,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-3.jpg\",\"title\":\"gallery-3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2020\/08\/gallery-4.jpg\",\"filesize\":237523,\"sizes\":{\"medium\":{\"file\":\"gallery-4-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11061},\"large\":{\"file\":\"gallery-4-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":78285},\"thumbnail\":{\"file\":\"gallery-4-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5439},\"medium_large\":{\"file\":\"gallery-4-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":48189},\"trp-custom-language-flag\":{\"file\":\"gallery-4-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":444}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20144,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-4.jpg\",\"title\":\"gallery-4\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false,false],\"aspect\":\"0\",\"style\":\"3\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;With its visible XETIC technology, Calibrate Runner has a \\u0026lt;strong\\u0026gt;unique futuristic aesthetic\\u0026lt;\/strong\\u0026gt; to appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning.\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 2\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 2\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;PUMA\u2019s new Calibrate Runner featuring XETIC technology will be available in Asia (starting August 7th)\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;Europe (starting August 15th)\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;Americas (August 28th) on PUMA.com, PUMA Stores, and select retailers worldwide.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"street-ready sneaker Calibrate Runner\"} \/--><!-- wp:puma\/row-image-slider {\"migrateBlock\":true,\"title\":\"street-ready sneaker Calibrate Runner\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/gallery-2a.jpg\",\"filesize\":143825,\"sizes\":{\"medium\":{\"file\":\"gallery-2a-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":12354},\"large\":{\"file\":\"gallery-2a-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":97854},\"thumbnail\":{\"file\":\"gallery-2a-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5156},\"trp-custom-language-flag\":{\"file\":\"gallery-2a-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20141,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-2a.jpg\",\"title\":\"gallery-2a\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/gallery6a.jpg\",\"filesize\":176591,\"sizes\":{\"medium\":{\"file\":\"gallery6a-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":12878},\"large\":{\"file\":\"gallery6a-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":110809},\"thumbnail\":{\"file\":\"gallery6a-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5743},\"trp-custom-language-flag\":{\"file\":\"gallery6a-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":358}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20151,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery6a.jpg\",\"title\":\"gallery6a\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/gallery-sidebar-a.jpg\",\"filesize\":143761,\"sizes\":{\"medium\":{\"file\":\"gallery-sidebar-a-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":11296},\"large\":{\"file\":\"gallery-sidebar-a-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":82243},\"thumbnail\":{\"file\":\"gallery-sidebar-a-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5116},\"trp-custom-language-flag\":{\"file\":\"gallery-sidebar-a-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":361}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20147,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-sidebar-a.jpg\",\"title\":\"gallery-sidebar-a\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/sidebar4a.jpg\",\"filesize\":162373,\"sizes\":{\"medium\":{\"file\":\"sidebar4a-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":12868},\"large\":{\"file\":\"sidebar4a-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":98966},\"thumbnail\":{\"file\":\"sidebar4a-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5845},\"trp-custom-language-flag\":{\"file\":\"sidebar4a-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":365}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20153,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/sidebar4a.jpg\",\"title\":\"sidebar4a\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/sidebar-1.jpg\",\"filesize\":171732,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":14871},\"large\":{\"file\":\"sidebar-1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":119190},\"thumbnail\":{\"file\":\"sidebar-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6314},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":356}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20152,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/sidebar-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/gallery-5a.jpg\",\"filesize\":212248,\"sizes\":{\"medium\":{\"file\":\"gallery-5a-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":15017},\"large\":{\"file\":\"gallery-5a-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":127716},\"thumbnail\":{\"file\":\"gallery-5a-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6703},\"trp-custom-language-flag\":{\"file\":\"gallery-5a-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":354}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20146,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-5a.jpg\",\"title\":\"gallery-5a\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"size\":\"1\",\"aspect\":\"0\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/4-sidebar.jpg\",\"filesize\":256055,\"sizes\":{\"medium\":{\"file\":\"4-sidebar-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":17489},\"large\":{\"file\":\"4-sidebar-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":151633},\"thumbnail\":{\"file\":\"4-sidebar-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7303},\"trp-custom-language-flag\":{\"file\":\"4-sidebar-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":346}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20163,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/4-sidebar.jpg\",\"title\":\"4-sidebar\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"What you see is what you get: compression in all the right places for step-in comfort and data- proven design\"],\"showCaptions\":[false],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2020\/08\/4-sidebar.jpg\",\"filesize\":256055,\"sizes\":{\"medium\":{\"file\":\"4-sidebar-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":17489},\"large\":{\"file\":\"4-sidebar-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":151633},\"thumbnail\":{\"file\":\"4-sidebar-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7303},\"trp-custom-language-flag\":{\"file\":\"4-sidebar-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":346}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20163,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/4-sidebar.jpg\",\"title\":\"4-sidebar\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"title\":\"\",\"mode\":\"manual\",\"numArticles\":2,\"manualArticles\":[{\"id\":17044},{\"id\":19010}],\"aspect\":\"1\"} \/-->","title":"PUMA ENTRE DANS UNE NOUVELLE \u00c8RE AVEC LA TECHNOLOGIE D'AMORTISSEMENT XETIC","excerpt":"Dans le cadre d'une collaboration de recherche sponsoris\u00e9e avec le MIT Design Lab, PUMA a cr\u00e9\u00e9 la technologie d'amorti XETIC. Avec XETIC, une nouvelle \u00e8re s'ouvre en combinant les mondes de l'amorti m\u00e9canique et de la mousse. Cette innovation ultramoderne en mati\u00e8re de performance offre un excellent confort de marche et est pr\u00e9sent\u00e9e pour la premi\u00e8re fois dans une nouvelle basket pr\u00eate \u00e0 l'emploi appel\u00e9e Calibrate Runner.","status":"publish","password":"","name":"puma-entre-dans-une-nouvelle-\u00e8re-avec-sa-technologie-d'amorti-xetic","modified":"2025-09-19 14:54:33","modified_gmt":"2025-09-19 14:54:33","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"4 ao\u00fbt 2020 \u00e0 10:25","date_local":"4 ao\u00fbt 2020","time_local":"10:25","slug":"puma-enters-new-era-with-cushioning-technology-xetic","url":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/","featured_image":{"width":1140,"height":640,"file":"2020\/08\/XETIC-teaser2.jpg","filesize":195246,"sizes":{"medium":{"file":"XETIC-teaser2-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":12538},"large":{"file":"XETIC-teaser2-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":87218},"thumbnail":{"file":"XETIC-teaser2-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7026},"medium_large":{"file":"XETIC-teaser2-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":55240},"trp-custom-language-flag":{"file":"XETIC-teaser2-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":455}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":20156,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/XETIC-teaser2.jpg","title":"XETIC-teaser2","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/20134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=20134"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/20134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/20156"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=20134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=20134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}