{"id":188870,"date":"2026-07-16T09:00:00","date_gmt":"2026-07-16T07:00:00","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=188870"},"modified":"2026-07-16T09:00:00","modified_gmt":"2026-07-16T07:00:00","slug":"performance-innovation-bringing-nitro-to-football","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/performance-innovation-bringing-nitro-to-football\/","title":{"rendered":"Performance Innovation: Bringing NITRO to Football"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/\n Innovation en mati\u00e8re de performance : l'arriv\u00e9e de NITRO dans le football\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Romain-NITRO-Interview_Teaser-Image.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 50%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fperformance-innovation-bringing-nitro-to-football%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fperformance-innovation-bringing-nitro-to-football%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/performance-innovation-bringing-nitro-to-football\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fperformance-innovation-bringing-nitro-to-football%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" ><strong>Innovation en mati\u00e8re de performance : l'arriv\u00e9e de NITRO\u2122 dans le football<\/strong><\/h1>\n        <div class=\"articleintro\" ><strong>Romain Girard, vice-pr\u00e9sident charg\u00e9 de l'innovation, revient sur le d\u00e9fi que repr\u00e9sente l'int\u00e9gration d'une innovation en cours de d\u00e9veloppement dans le plus grand jeu vid\u00e9o au monde<\/strong><\/div>\n        <div class=\"date\">16 juillet 2026 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Performance Innovation: Bringing NITRO to Football&quot;, \"text\": &quot;Football isn&#x27;t just running with a ball. Romain Girard explains why bringing NITRO\\u2122 to the pitch meant rethinking one of PUMA&#x27;s most successful technologies from the ground up.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/performance-innovation-bringing-nitro-to-football\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/performance-innovation-bringing-nitro-to-football\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/performance-innovation-bringing-nitro-to-football\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fperformance-innovation-bringing-nitro-to-football%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fperformance-innovation-bringing-nitro-to-football%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>La course \u00e0 pied est une discipline lin\u00e9aire. Le football, lui, ne l\u2019est absolument pas. Adapter la technologie NITRO\u2122 de PUMA au terrain de football a n\u00e9cessit\u00e9 bien plus que le simple ajout d\u2019une nouvelle mousse. Nous avons discut\u00e9 avec Romain Girard, vice-pr\u00e9sident charg\u00e9 de l\u2019innovation, des d\u00e9fis li\u00e9s \u00e0 la cr\u00e9ation de l\u2019ULTRA NITRO\u2122 7 \u2014 et des raisons pour lesquelles ce n\u2019est qu\u2019un d\u00e9but.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row cols image text -->\n<div class=\"gradientnone\">\n<div class=\"row rowTwoColumnsNarrow spacing articleText\">\n    <div class=\"col\">\n            <div class=\"\" ><strong>Romain, avec l'ULTRA NITRO 7, PUMA int\u00e8gre pour la premi\u00e8re fois la technologie NITRO\u2122 dans une chaussure de football. \u00c0 quel moment t'es-tu rendu compte que cette technologie pouvait \u00e9galement faire ses preuves sur le terrain ?<\/strong><br><br>Il n\u2019y a pas eu de moment pr\u00e9cis : cela s\u2019est fait au fil de discussions r\u00e9guli\u00e8res avec les joueurs. Ils ne cessaient de d\u00e9crire la m\u00eame sensation qu\u2019ils recherchaient : quelque chose de plus explosif, l\u2019impression de d\u00e9coller instantan\u00e9ment du sol. NITRO\u2122 s\u2019est impos\u00e9 comme la r\u00e9ponse \u00e9vidente, puisque nous avions d\u00e9j\u00e0 pass\u00e9 six ans \u00e0 le perfectionner dans le domaine de la course \u00e0 pied. Ces discussions autour du football am\u00e9ricain ont commenc\u00e9 il y a environ trois ans, et la direction \u00e0 prendre s\u2019est impos\u00e9e presque imm\u00e9diatement.<\/div>\n    <\/div>\n    <div class=\"col\">\n            <div class=\"bgimage\" style=\" aspect-ratio: 1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Romain-Girard_image_0031_low-res.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n            <div class=\"descr\">Romain Girard, vice-pr\u00e9sident charg\u00e9 de l'innovation<\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>Qui en a fait la demande ?<\/strong><br><br>\u00a0Ces retours provenaient de l\u2019ensemble de la communaut\u00e9 du football, et pas seulement de l\u2019\u00e9lite. Nous \u00e9changeons r\u00e9guli\u00e8rement avec des joueurs comme Neymar Jr., mais aussi, et c\u2019est tout aussi important, avec de jeunes athl\u00e8tes \u00e9voluant dans des clubs comme le SpVgg Greuther F\u00fcrth et le RB Leipzig. Leurs retours \u00e9taient d\u2019une coh\u00e9rence frappante : ils voulaient un coup de pouce, un \u00ab turbo \u00bb, cette premi\u00e8re acc\u00e9l\u00e9ration explosive. C\u2019est cette clart\u00e9 \u2014 venant des deux extr\u00e9mit\u00e9s de la fili\u00e8re de formation \u2014 qui nous a convaincus de nous engager \u00e0 d\u00e9velopper NITRO\u2122 sp\u00e9cifiquement pour le football.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>Quel a \u00e9t\u00e9 le plus grand d\u00e9fi lors du transfert de la technologie NITRO\u2122 de la course \u00e0 pied et de l'athl\u00e9tisme au football ?<\/strong><br><br>La course \u00e0 pied se r\u00e9sume essentiellement \u00e0 un mouvement en ligne droite ; le football, quant \u00e0 lui, est un v\u00e9ritable chaos dans toutes les directions : acc\u00e9l\u00e9rations, d\u00e9c\u00e9l\u00e9rations, virages, dribbles, courses en arri\u00e8re. La structure en mousse a d\u00fb \u00eatre repens\u00e9e pour absorber et restituer l'\u00e9nergie quelle que soit la direction d'o\u00f9 provient la force, ce pour quoi la mousse destin\u00e9e \u00e0 la course \u00e0 pied n'avait jamais \u00e9t\u00e9 con\u00e7ue.<br><br>De plus, le football exige une hauteur de semelle nettement inf\u00e9rieure \u00e0 celle autoris\u00e9e par les chaussures de course, de handball ou de basket-ball. Les joueurs n\u2019accepteront pas une chaussure de course \u00e0 crampons : ils veulent la sensation de proximit\u00e9 avec le sol, directe et basse, qu\u2019offre une chaussure de vitesse. Le v\u00e9ritable d\u00e9fi technique consistait donc \u00e0 int\u00e9grer un v\u00e9ritable retour d\u2019\u00e9nergie dans une construction \u00e0 profil ultra-bas sans sacrifier le contr\u00f4le du ballon, la sensation de direct ou la confiance lors des changements de direction serr\u00e9s.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201c C'est le premier chapitre d'une aventure bien plus vaste pour PUMA Football \u2014 ce n'est pas un produit isol\u00e9. \u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>Que signifie r\u00e9ellement \u201c plus rapide \u201d dans le football ?<\/strong><br><br>Tout se joue sur les cinq \u00e0 dix premiers m\u00e8tres : c\u2019est ce qui fait la diff\u00e9rence entre atteindre le ballon en premier ou arriver avec un demi-pas de retard. NITRO\u2122 fonctionne selon un cycle de compression-r\u00e9action : lorsque le joueur pousse sur le sol, la mousse se comprime, puis, au pas suivant, l\u2019\u00e9nergie emmagasin\u00e9e est lib\u00e9r\u00e9e pour faciliter la pouss\u00e9e.<br><br>Il est essentiel de noter que la technologie NITRO\u2122 agit strictement dans la zone de contact entre le pied et le sol, et non pr\u00e8s de la tige. D\u00e8s qu\u2019un mat\u00e9riau suppl\u00e9mentaire s\u2019interpose entre le pied et le ballon, les joueurs perdent la pr\u00e9cision et le toucher dont ils ont besoin. C\u2019est une limite que nous ne franchissons pas \u2014 et c\u2019est pr\u00e9cis\u00e9ment pour cette raison que la technologie NITRO\u2122 se trouve exclusivement dans la semelle de l\u2019ULTRA NITRO\u2122 7, et nulle part ailleurs.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>Vous testez \u00e9galement comment les chaussures de foot sont utilis\u00e9es au quotidien : dans les voitures, au soleil ou par temps froid. Pourquoi est-ce si important ?<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row cols image text -->\n<div class=\"gradientnone\">\n<div class=\"row rowTwoColumnsNarrow spacing articleText\">\n    <div class=\"col\">\n            <div class=\"bgimage\" style=\" aspect-ratio: 0.91022222222222  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/ULTRA-NITRO-7_NITRO-LAB-LA-scaled-e1783493734475.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n            <div class=\"descr\">PUMA ULTRA NITRO\u2122 7 <\/div>\n    <\/div>\n    <div class=\"col\">\n            <div class=\"\" >Car le v\u00e9ritable test d\u2019une chaussure ne se passe pas en laboratoire, mais dans le quotidien du joueur. Les chaussures sont tremp\u00e9es sur des terrains humides, puis jet\u00e9es sur un radiateur, laiss\u00e9es dans une voiture surchauff\u00e9e ou expos\u00e9es au soleil pour s\u00e9cher. Certains joueurs vont m\u00eame jusqu\u2019\u00e0 mettre leurs chaussures dans de la glace avant le coup d\u2019envoi. Ainsi, plut\u00f4t que de nous contenter de les tester dans des conditions contr\u00f4l\u00e9es, nous demandons aux athl\u00e8tes de traiter les chaussures d\u2019essai exactement comme ils le feraient en temps normal, car c\u2019est l\u00e0 que les d\u00e9faillances se r\u00e9v\u00e8lent r\u00e9ellement.<br><br>\u00c0 70 \u00b0C, les colles doivent continuer \u00e0 tenir, les mat\u00e9riaux ne doivent pas se d\u00e9former et les performances de NITRO\u2122 ne doivent pas se d\u00e9grader. Une chaussure de football ne doit pas seulement \u00eatre performante pendant 90 minutes sur le terrain : elle doit aussi r\u00e9sister aux al\u00e9as de la vie quotidienne.<\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>L'ULTRA NITRO\u2122 7 est-il une innovation isol\u00e9e ou le point de d\u00e9part d'une plateforme plus vaste ?<\/strong><br><br>\u00a0Il s'agit du premier chapitre d'un projet bien plus vaste pour PUMA Football \u2014 et non d'un simple produit isol\u00e9. Nous d\u00e9veloppons d'ores et d\u00e9j\u00e0 d'autres concepts et architectures visant \u00e0 int\u00e9grer la technologie NITRO\u2122 dans nos futures chaussures de football, en allant bien au-del\u00e0 des mod\u00e8les ax\u00e9s sur la vitesse pour proposer \u00e9galement des mod\u00e8les ax\u00e9s sur l'agilit\u00e9.<br><br>Le potentiel de la technologie NITRO\u2122 s'\u00e9tend \u00e0 toute la gamme ULTRA, et probablement au-del\u00e0. \u00c0 l'heure actuelle, nous offrons un retour d'\u00e9nergie de 93% dans un mod\u00e8le exceptionnellement l\u00e9ger, mais ce chiffre n'est qu'un point de d\u00e9part, et non une limite. Attendez-vous \u00e0 ce que PUMA continue de faire progresser \u00e0 la fois le retour d'\u00e9nergie et la r\u00e9duction du poids au cours des prochaines saisons.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"rowImageSingle spacing\">\n\t<div>\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"full;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/26AW_PR_TS_Football_Q3-Arrival-Pack_Ultra_Uni_Jimoh-Aloba_Action_0013_16x9_1920x1080px.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201c La v\u00e9ritable question qui nous pr\u00e9occupe, c\u2019est de savoir comment aider les joueurs \u00e0 donner le meilleur d\u2019eux-m\u00eames. \u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><strong>Selon vous, o\u00f9 r\u00e9side le plus grand potentiel d'innovation pour les chaussures de football en g\u00e9n\u00e9ral : au niveau des mat\u00e9riaux, des semelles, du chaussant, des donn\u00e9es, de la durabilit\u00e9 ou de la conception personnalis\u00e9e ?<\/strong><br><br>Une v\u00e9ritable innovation ne provient jamais d\u2019un seul facteur : c\u2019est l\u2019interaction de tous ces \u00e9l\u00e9ments qui la rend possible. Mais l\u2019objectif sous-jacent reste toujours le m\u00eame : offrir aux joueurs quelque chose qui fonctionne presque comme un avantage cach\u00e9. Les athl\u00e8tes d\u2019\u00e9lite ont d\u00e9j\u00e0 optimis\u00e9 leur alimentation, leur entra\u00eenement, leur encadrement et leur r\u00e9cup\u00e9ration jusqu\u2019\u00e0 leurs limites. Notre r\u00f4le, en tant que partenaire \u00e9quipementier, consiste \u00e0 trouver la moindre fraction de performance qui reste \u00e0 exploiter.<br><br>Parfois, cela repr\u00e9sente un point de pourcentage entier, parfois un demi-point \u2014 mais au football, cette infime diff\u00e9rence peut faire toute la diff\u00e9rence entre marquer un but ou non, entre une passe qui atteint sa cible et une autre qui l'atteint pas. La performance passe toujours avant tout ; la v\u00e9ritable question qui nous pr\u00e9occupe est de savoir comment aider les joueurs \u00e0 donner le meilleur d'eux-m\u00eames.<br><br>La performance est toujours la priorit\u00e9. La question est la suivante : comment pouvons-nous aider les joueurs \u00e0 donner le meilleur d'eux-m\u00eames ?<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row divider -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n    <div class=\"col\">\n            <div class=\"divider\"><\/div>\n   <\/div>\n<\/div>\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >En savoir plus sur Nitro<strong>\u2122<\/strong> et les chaussures de football Puma :<\/h2>\n    <\/div>\n<\/div>\n\n\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary\">Sports<\/a>\n\t\t\t        <h4>Il revient toujours<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        \u00c0 l'int\u00e9rieur de la mousse NITRO\u2122 de PUMA : comment sa structure, sa production et son interaction avec les plaques de carbone influencent le retour d'\u00e9nergie et les performances de course.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/it-always-comes-back\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/it-always-comes-back\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/04\/26SS_Run_Deviate-Nitro-Elite-4_LOOK2_Drop-2_Wns_4991.webp\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 44% 37%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/new\/the-evolution-of-puma-football-boots\/\" \n\t\t\t\t\t\t\t\t\t    id=\"188834\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Boot-Innovation-Catch-Up-Titelbild-scaled.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\">Sports<\/a>\n\t\t\t\t\t\t\t        <h4><strong>De la botte en cuir \u00e0 l'outil rapide<\/strong><\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Ce qui n\u2019\u00e9tait au d\u00e9part qu\u2019une simple chaussure de travail robuste est aujourd\u2019hui devenu une plateforme d\u2019innovation de haut niveau. D\u00e9couvrez les \u00e9tapes cl\u00e9s, les acteurs et les technologies qui ont marqu\u00e9 l\u2019\u00e9volution des chaussures de football PUMA.\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/new\/the-evolution-of-puma-football-boots\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-nitro-lab-la-unveils-football-innovation\/\" \n\t\t\t\t\t\t\t\t\t    id=\"188784\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/06\/BFA_54774_7993941-1-scaled.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary2\">Sports<\/a>\n\t\t\t\t\t\t\t        <h4>Le NITRO\u2122 Lab LA de PUMA d\u00e9voile l'avenir de l'innovation dans le football<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Au PUMA NITRO\u2122 Lab de Los Angeles, PUMA a d\u00e9voil\u00e9 l'Ultra NITRO\u2122 7, marquant ainsi la premi\u00e8re fois que sa technologie NITRO\u2122, ax\u00e9e sur la vitesse, fait le grand saut de la course \u00e0 pied au football am\u00e9ricain. \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/pumas-nitro-lab-la-unveils-football-innovation\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row cta  w-->\n<div class=\"gradient3\">\n<div class=\"row rowCTA spacing\">\n    <div class=\"col colFirst\" style=\"height: 100%;display: grid;align-items: self-end;\">\n    <span>\n\n        <h5>interview avec les m\u00e9dias <\/h5>\n        <h1>Romain Girard parle de l'innovation dans le domaine des chaussures de football <\/h1>\n        <div class=\"\" >\u00c0 l'attention de notre public germanophone : d\u00e9couvrez la r\u00e9cente interview accord\u00e9e par Romain Girard \u00e0 la cha\u00eene nationale Bayerischer Rundfunk au sujet du d\u00e9veloppement et de l'innovation dans le domaine des chaussures de football.\u00a0<\/div>\n        <br\/>\n        <a class=\"buttonSec\" target=\"_blank\" href=\"https:\/\/www.ardmediathek.de\/video\/Y3JpZDovL2JyLmRlL2Jyb2FkY2FzdC9GMjAyNVdPMDE1ODc1QTAvc2VjdGlvbi9kODEwNGJmMi1mMDY4LTRhYTktOGNjMy1lNWExNzg4NjM2NzQ\">regarder l'interview<\/a>\n    <\/span>\n    <\/div>\n    <div class=\"col\">\n    \t<div class=\"scrollAnim\" \n    \t    \n    \t     style=\"width:100%;position:relative;overflow:hidden;    \t;\" >\n    \t<img decoding=\"async\" alt=\"\"\n    \t    class=\"\"\n    \t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Image-scaled-e1784116370724.jpeg\" style=\"transition: 0.35s all;height:100%;width:100%;    \t    object-position: 50% 50%; object-fit: cover;\"\/>\n    \t    <\/div>\n    \t\n    <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le football, ce n\u2019est pas seulement courir avec un ballon. Romain Girard explique pourquoi l\u2019introduction de la technologie NITRO\u2122 sur le terrain a n\u00e9cessit\u00e9 de repenser de fond en comble l\u2019une des technologies les plus abouties de PUMA.<\/p>","protected":false},"author":24,"featured_media":188871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":320,"meta-headline":"&lt;strong&gt;Performance Innovation: Bringing NITRO&trade; to Football&lt;\/strong&gt;","footnotes":""},"categories":[18],"class_list":["post-188870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":188870,"post_author":"24","post_date":"2026-07-16 09:00:00","post_date_gmt":"2026-07-16 07:00:00","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188871,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Romain-NITRO-Interview_Teaser-Image.png\"},\"headline\":\"\\u0026lt;strong\\u0026gt;Performance Innovation: Bringing NITRO\\u0026trade; to Football\\u0026lt;\/strong\\u0026gt;\",\"content\":\"\\u0026lt;strong\\u0026gt;Romain Girard, Vice President Innovation, on the challenge of bringing a running innovation to the world\\u0026#039;s biggest game\\u0026lt;\/strong\\u0026gt;\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"style\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Running is linear. Football is anything but. Bringing PUMA\\u0026#039;s NITRO\\u0026trade; technology to the pitch required far more than simply adding a new foam. We spoke with Romain Girard, Vice President Innovation, about the challenges behind the ULTRA NITRO\\u0026trade; 7 \\u0026mdash; and why this is only the beginning.\\u0026lt;\/strong\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;strong\\u0026gt;Romain, with the ULTRA NITRO 7, PUMA is bringing NITRO\\u0026trade; into a football boot for the first time. When was the moment you realized this technology could also work on the pitch?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;There wasn\\u0026#039;t a single moment \\u0026mdash; it emerged from ongoing conversations with players. They kept describing the same feeling they wanted: something more explosive, a sense of getting off the ground instantly. NITRO\\u0026trade; was the obvious answer, since we\\u0026#039;d already spent six years refining it in running. Those football conversations started around three years ago, and the direction became clear almost immediately.\",\"image\":{\"id\":188872,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Romain-Girard_image_0031_low-res.jpg\"},\"className\":\"\",\"order\":\"1\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Who was asking for it?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;It came from across the football community, not just the top tier. We talk constantly with players like Neymar Jr., but just as importantly with younger athletes at clubs like SpVgg Greuther F\\u0026uuml;rth and RB Leipzig. Their feedback was strikingly consistent: they wanted a boost, a turbo, that explosive first step. That clarity \\u0026mdash; coming from both ends of the talent pipeline \\u0026mdash; is what convinced us to commit to developing NITRO\\u0026trade; specifically for football.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;What was the biggest challenge in transferring NITRO\\u0026trade; from running and track to football?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Running is essentially a straight line; football is chaos in every direction \\u0026mdash; acceleration, deceleration, turning, dribbling, running backwards. The foam structure had to be re-engineered to absorb and return energy regardless of the direction force comes from, which running foam was never built for.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Compounding that, football demands a much lower stack height than running, handball, or basketball shoes allow. Players won\\u0026#039;t accept a running shoe with studs \\u0026mdash; they want the low, direct, close-to-ground feel of a speed boot. So, the real engineering problem was fitting genuine energy to return into an ultra-low-profile construction without sacrificing ball control, direct feel, or confidence in tight changes of direction.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;This is the opening chapter of something much larger for PUMA Football \\u0026mdash; not an isolated product.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;What does \\u0026quot;faster\\u0026quot; actually mean in football?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;It comes down to the first five to ten metres \\u0026mdash; the difference between reaching a ball first or arriving a half-step late. NITRO\\u0026trade; works on a compression-release cycle: the player\\u0026#039;s push into the ground compresses the foam, and on the next step, that stored energy is released back to aid push-off.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Crucially, NITRO\\u0026trade; operates strictly in the foot-to-ground zone, not near the upper. The moment extra material sits between foot and ball; players lose the precision and touch they rely on. That\\u0026#039;s a line we don\\u0026#039;t cross \\u0026mdash; which is exactly why NITRO\\u0026trade; lives in the sole of the ULTRA NITRO\\u0026trade; 7 and nowhere else.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;You also test how football boots are treated in real life \\u0026ndash; in cars, in the sun or in cold conditions. Why is that so important?\\u0026lt;\/strong\\u0026gt;\",\"spacing\":false,\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"Because a boot\\u0026#039;s real test isn\\u0026#039;t the lab \\u0026mdash; it\\u0026#039;s a player\\u0026#039;s actual routine. Boots get soaked on wet pitches, then thrown on a heater, left in a hot car, or baked in direct sun to dry. Some players even ice their boots before kickoff. So instead of only validating under controlled conditions, we tell athletes to treat test boots exactly as they normally would, because that\\u0026#039;s where failure actually shows up.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;At 70\\u0026deg;C, the adhesives must still hold, the materials can\\u0026#039;t warp, and NITRO\\u0026trade;\\u0026#039;s performance can\\u0026#039;t degrade. A football boot doesn\\u0026#039;t just need to perform for 90 minutes on the pitch \\u0026mdash; it needs to survive the unpredictable life around it.\",\"image\":{\"id\":188873,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/ULTRA-NITRO-7_NITRO-LAB-LA-scaled-e1783493734475.jpg\"},\"order\":\"2\",\"className\":\"\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Is the ULTRA NITRO\\u0026trade; 7 a single innovation, or the beginning of a bigger platform?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;This is the opening chapter of something much larger for PUMA Football \\u0026mdash; not an isolated product. We\\u0026#039;re already developing further concepts and architectures that build NITRO\\u0026trade; into future boots, extending well beyond speed silhouettes into agility-focused designs as well.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;NITRO\\u0026trade;\\u0026#039;s potential stretches across the ULTRA line and likely beyond it. Right now, we\\u0026#039;re delivering 93% energy return in an exceptionally lightweight package, but that figure is a starting point, not a ceiling. Expect PUMA to keep pushing both energy return and weight reduction simultaneously in the seasons ahead.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":188877,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/26AW_PR_TS_Football_Q3-Arrival-Pack_Ultra_Uni_Jimoh-Aloba_Action_0013_16x9_1920x1080px.jpg\"},\"style\":\"full\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The real question we\\u0026#039;re chasing is how to help players become the sharpest version of themselves.\\u0026quot;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Where do you see the greatest innovation potential for football boots in general \\u0026ndash; materials, sole plates, fit, data, sustainability or individual construction?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Genuine innovation never comes from one lever \\u0026mdash; it\\u0026#039;s the interplay of all of them. 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Romain Girard explains why bringing NITRO\u2122 to the pitch meant rethinking one of PUMA's most successful technologies from the ground up.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"performance-innovation-bringing-nitro-to-football","to_ping":"","pinged":"","post_modified":"2026-07-16 09:00:00","post_modified_gmt":"2026-07-16 07:00:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=188870","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":188870,"author":"24","date":"2026-07-16 09:00:00","date_gmt":"2026-07-16 07:00:00","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188871,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Romain-NITRO-Interview_Teaser-Image.png\"},\"headline\":\"\\u0026lt;strong\\u0026gt;Performance Innovation: Bringing NITRO\\u0026trade; to Football\\u0026lt;\/strong\\u0026gt;\",\"content\":\"\\u0026lt;strong\\u0026gt;Romain Girard, Vice President Innovation, on the challenge of bringing a running innovation to the world\\u0026#039;s biggest game\\u0026lt;\/strong\\u0026gt;\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"style\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Running is linear. Football is anything but. Bringing PUMA\\u0026#039;s NITRO\\u0026trade; technology to the pitch required far more than simply adding a new foam. We spoke with Romain Girard, Vice President Innovation, about the challenges behind the ULTRA NITRO\\u0026trade; 7 \\u0026mdash; and why this is only the beginning.\\u0026lt;\/strong\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;strong\\u0026gt;Romain, with the ULTRA NITRO 7, PUMA is bringing NITRO\\u0026trade; into a football boot for the first time. When was the moment you realized this technology could also work on the pitch?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;There wasn\\u0026#039;t a single moment \\u0026mdash; it emerged from ongoing conversations with players. They kept describing the same feeling they wanted: something more explosive, a sense of getting off the ground instantly. NITRO\\u0026trade; was the obvious answer, since we\\u0026#039;d already spent six years refining it in running. Those football conversations started around three years ago, and the direction became clear almost immediately.\",\"image\":{\"id\":188872,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/Romain-Girard_image_0031_low-res.jpg\"},\"className\":\"\",\"order\":\"1\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Who was asking for it?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;It came from across the football community, not just the top tier. We talk constantly with players like Neymar Jr., but just as importantly with younger athletes at clubs like SpVgg Greuther F\\u0026uuml;rth and RB Leipzig. Their feedback was strikingly consistent: they wanted a boost, a turbo, that explosive first step. That clarity \\u0026mdash; coming from both ends of the talent pipeline \\u0026mdash; is what convinced us to commit to developing NITRO\\u0026trade; specifically for football.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;What was the biggest challenge in transferring NITRO\\u0026trade; from running and track to football?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Running is essentially a straight line; football is chaos in every direction \\u0026mdash; acceleration, deceleration, turning, dribbling, running backwards. The foam structure had to be re-engineered to absorb and return energy regardless of the direction force comes from, which running foam was never built for.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Compounding that, football demands a much lower stack height than running, handball, or basketball shoes allow. Players won\\u0026#039;t accept a running shoe with studs \\u0026mdash; they want the low, direct, close-to-ground feel of a speed boot. So, the real engineering problem was fitting genuine energy to return into an ultra-low-profile construction without sacrificing ball control, direct feel, or confidence in tight changes of direction.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;This is the opening chapter of something much larger for PUMA Football \\u0026mdash; not an isolated product.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;What does \\u0026quot;faster\\u0026quot; actually mean in football?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;It comes down to the first five to ten metres \\u0026mdash; the difference between reaching a ball first or arriving a half-step late. NITRO\\u0026trade; works on a compression-release cycle: the player\\u0026#039;s push into the ground compresses the foam, and on the next step, that stored energy is released back to aid push-off.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Crucially, NITRO\\u0026trade; operates strictly in the foot-to-ground zone, not near the upper. The moment extra material sits between foot and ball; players lose the precision and touch they rely on. That\\u0026#039;s a line we don\\u0026#039;t cross \\u0026mdash; which is exactly why NITRO\\u0026trade; lives in the sole of the ULTRA NITRO\\u0026trade; 7 and nowhere else.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;You also test how football boots are treated in real life \\u0026ndash; in cars, in the sun or in cold conditions. Why is that so important?\\u0026lt;\/strong\\u0026gt;\",\"spacing\":false,\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"Because a boot\\u0026#039;s real test isn\\u0026#039;t the lab \\u0026mdash; it\\u0026#039;s a player\\u0026#039;s actual routine. Boots get soaked on wet pitches, then thrown on a heater, left in a hot car, or baked in direct sun to dry. Some players even ice their boots before kickoff. So instead of only validating under controlled conditions, we tell athletes to treat test boots exactly as they normally would, because that\\u0026#039;s where failure actually shows up.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;At 70\\u0026deg;C, the adhesives must still hold, the materials can\\u0026#039;t warp, and NITRO\\u0026trade;\\u0026#039;s performance can\\u0026#039;t degrade. A football boot doesn\\u0026#039;t just need to perform for 90 minutes on the pitch \\u0026mdash; it needs to survive the unpredictable life around it.\",\"image\":{\"id\":188873,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/07\/ULTRA-NITRO-7_NITRO-LAB-LA-scaled-e1783493734475.jpg\"},\"order\":\"2\",\"className\":\"\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Is the ULTRA NITRO\\u0026trade; 7 a single innovation, or the beginning of a bigger platform?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;This is the opening chapter of something much larger for PUMA Football \\u0026mdash; not an isolated product. We\\u0026#039;re already developing further concepts and architectures that build NITRO\\u0026trade; into future boots, extending well beyond speed silhouettes into agility-focused designs as well.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;NITRO\\u0026trade;\\u0026#039;s potential stretches across the ULTRA line and likely beyond it. Right now, we\\u0026#039;re delivering 93% energy return in an exceptionally lightweight package, but that figure is a starting point, not a ceiling. 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But the underlying purpose is always the same: give players something that functions almost like a hidden advantage. Elite athletes have already optimized nutrition, training, coaching, and recovery to the margins. Our job as their equipment partner is to find whatever fraction of performance is left on the table.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Sometimes that\\u0026#039;s a full percentage point, sometimes half of one \\u0026mdash; but in football, that sliver can be the entire difference between scoring and not, between the pass that finds its target and the one that doesn\\u0026#039;t. Performance always comes first; the real question we\\u0026#039;re chasing is how to help players become the sharpest version of themselves.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Performance is always the priority. The question is: how can we help players become a better version of themselves?\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-divider {\"className\":\"\",\"showline\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"style\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"width\":\"Full\",\"h1\":\"learn more about nitro\\u0026lt;strong\\u0026gt;\\u0026trade;\\u0026lt;\/strong\\u0026gt; and puma\\u0026#039;s football 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