{"id":188406,"date":"2026-04-28T07:00:00","date_gmt":"2026-04-28T05:00:00","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=188406"},"modified":"2026-04-28T07:01:09","modified_gmt":"2026-04-28T05:01:09","slug":"a-look-into-pumas-iconic-logo","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/corporate\/a-look-into-pumas-iconic-logo\/","title":{"rendered":"Coup d'\u0153il sur le logo embl\u00e9matique de PUMA"},"content":{"rendered":"\n
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\n Accueil<\/a>\/\n Corporate<\/a>\/\n Un regard sur le logo embl\u00e9matique de PUMA\n <\/div>\n<\/div>\n
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Corporate<\/a><\/div>\n
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Coup d'\u0153il sur le logo embl\u00e9matique de PUMA<\/h1>\n
Comment le chat sauteur a \u00e9t\u00e9 invent\u00e9<\/div>\n
28 avril 2026 <\/div>\n\n
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Le logo du chat sauteur de PUMA est l'un des logos les plus embl\u00e9matiques de notre secteur et nous en sommes tr\u00e8s fiers. D\u00e9couvrez comment une promenade d'un apr\u00e8s-midi dans le zoo de Nuremberg a donn\u00e9 naissance \u00e0 ce design extraordinaire.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Lorsque Rudolf Dassler a fond\u00e9 sa propre entreprise de fabrication de chaussures en 1948, il l'a d'abord baptis\u00e9e \u201cRUDA\u201d, une combinaison des deux premi\u00e8res lettres de son nom et de son pr\u00e9nom. Heureusement, il a rapidement abandonn\u00e9 cette id\u00e9e et a choisi le nom \u201cPUMA\u201d. Helmut Fischer, fondateur des archives PUMA et connu sous le nom de M. PUMA, se souvient pourquoi :<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cLa vision de Rudolf \u00e9tait que tous ses produits devaient incarner les caract\u00e9ristiques d'un chat puma : vitesse, force, endurance et agilit\u00e9 - les m\u00eames attributs que ceux dont un athl\u00e8te a besoin pour r\u00e9ussir\u201d.\u201d<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Rudolf Dassler dans son bureau<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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Bien que le premier logo de 1948 ne refl\u00e8te pas tout \u00e0 fait cette agilit\u00e9, il a fallu attendre d\u00e9cembre 1967 pour que la premi\u00e8re version du logo du chat PUMA soit cr\u00e9\u00e9e telle que nous la connaissons aujourd'hui. \u201cGerd Dassler, le fils de Rudolf, \u00e9tait ami avec le caricaturiste Lutz Backes, qui fut charg\u00e9 de concevoir un nouveau logo pour le chat de PUMA \u201d, se souvient Helmut. Afin de retranscrire le plus fid\u00e8lement possible l'agilit\u00e9 du chat, Lutz s'est rendu au zoo de Nuremberg pour dessiner un v\u00e9ritable puma. Mais ce jour-l\u00e0, l'agilit\u00e9 n'\u00e9tait pas l'objectif de ce puma.\u00a0<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cJ'attendais que le puma saute, mais il ne l'a pas fait. Je me suis rendu dans l'enclos suivant, o\u00f9 j'ai aper\u00e7u une panth\u00e8re noire. Elle \u00e9tait tr\u00e8s agile, exactement ce que je cherchais. C'est alors que j'ai eu l'id\u00e9e de dessiner la panth\u00e8re avec la t\u00eate, la queue et les pattes d'un puma\u201d.\u201d
- Lutz Backes<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\n\t\t\t\t\t\tLes archives PUMA dirigent Ulrich Planer, Lutz Backes et Helmut Fischer\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\tLutz Backes visite le si\u00e8ge de PUMA en 2026\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Le c\u00e9l\u00e8bre logo n\u00b01 de PUMA est n\u00e9.<\/h2>En 1968, la c\u00e9l\u00e8bre marque est officiellement introduite et le PUMA fait son premier saut dans le coin sup\u00e9rieur droit du logo PUMA.

Peu apr\u00e8s, le chat PUMA a commenc\u00e9 \u00e0 appara\u00eetre sur de nombreux produits PUMA, mais il a l\u00e9g\u00e8rement chang\u00e9 au fil des ans : L'\u0153il et la bouche ont disparu, mais les oreilles sont aujourd'hui plus prononc\u00e9es. Bien que Rudolf Dassler ait plaisant\u00e9 un jour sur le fait qu'une longue queue lui co\u00fbtait plus d'argent en publicit\u00e9, sa longueur est rest\u00e9e pratiquement la m\u00eame que celle dessin\u00e9e \u00e0 l'origine par Lutz Backes.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cLa force, l'endurance et la vitesse sont les attributs d'un puma avec lesquels nos athl\u00e8tes r\u00e9ussiront.\u201d
- Rudolf Dassler<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\n\t\"Collection\n\t <\/div>\n\t\n\t\t
Petite histoire du logo PUMA<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

D'une promenade au zoo de Nuremberg \u00e0 une ic\u00f4ne mondiale : d\u00e9couvrez comment le chat sauteur de PUMA a pris vie et comment la vision de Rudolf Dassler a fa\u00e7onn\u00e9 l'un des logos les plus reconnaissables de l'industrie.<\/p>","protected":false},"author":3,"featured_media":188407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":5782,"meta-headline":"A look into PUMA’s iconic logo","footnotes":""},"categories":[6,1091],"class_list":["post-188406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-our-legacy"],"fullData":{"ID":188406,"post_author":"3","post_date":"2026-04-28 07:00:00","post_date_gmt":"2026-04-28 05:00:00","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"A look into PUMA\u2019s iconic logo","post_excerpt":"From a walk through Nuremberg Zoo 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