{"id":188327,"date":"2026-03-03T15:15:00","date_gmt":"2026-03-03T14:15:00","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=188327"},"modified":"2026-03-23T16:00:58","modified_gmt":"2026-03-23T15:00:58","slug":"ai-analytics-and-the-right-shoes","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/ai-analytics-and-the-right-shoes\/","title":{"rendered":"John Heymans : L'IA, l'analyse et les bonnes chaussures"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/\n        John Heymans : L'IA, l'analyse et les bonnes chaussures\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_hero.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 51% 72%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fai-analytics-and-the-right-shoes%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fai-analytics-and-the-right-shoes%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/ai-analytics-and-the-right-shoes\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fai-analytics-and-the-right-shoes%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >L'IA, l'analyse et les bonnes chaussures<\/h1>\n        <div class=\"articleintro\" >Comment le coureur de demi-fond John Heymans court plus intelligemment<\/div>\n        <div class=\"date\">3 mars 2026 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;John Heymans: AI, Analytics and the Right Shoes&quot;, \"text\": &quot;Newly signed PUMA athlete, John Heymans, discusses how a keen analytical approach, the use of AI tools and the right performance gear help him become faster every day.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/ai-analytics-and-the-right-shoes\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/ai-analytics-and-the-right-shoes\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/ai-analytics-and-the-right-shoes\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fai-analytics-and-the-right-shoes%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Fai-analytics-and-the-right-shoes%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >Lorsque John Heymans parle de performance, il le fait litt\u00e9ralement.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default firstLetter\" >Le coureur de demi-fond belge, qui a r\u00e9cemment sign\u00e9 avec PUMA, ne se contente pas de s'entra\u00eener dur. Il \u00e9tudie, calcule et optimise chaque d\u00e9tail de son parcours vers le sommet, combinant le sport de haut niveau avec l'esprit analytique d'un ing\u00e9nieur.\u00a0<br><br>John applique aujourd'hui ce m\u00eame esprit d'analyse \u00e0 son travail chez PUMA. D\u00e9couvrez ci-dessous ce qu'il recherche dans une chaussure de course haute performance et comment il s'attend \u00e0 ce que l'IA fa\u00e7onne l'avenir du sport.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2b spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_1.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tJohn Heymans\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_4.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\t(Photos de @stpicz)\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0  ; background-image: url(''); background-size: cover;background-position: 0% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Des laboratoires universitaires aux championnats du monde\u00a0<br><\/h2>Le chemin de John vers l'athl\u00e9tisme professionnel n'a pas \u00e9t\u00e9 traditionnel. Avant de s'engager pleinement dans la course \u00e0 pied, il a obtenu une ma\u00eetrise en bio-ing\u00e9nierie et nanotechnologie et n'a r\u00e9alis\u00e9 que plus tard \u00e0 quel point son potentiel athl\u00e9tique pouvait \u00eatre exploit\u00e9.<br><br>\u201cJe n'ai pas grandi avec le r\u00eave de devenir un athl\u00e8te professionnel. Les athl\u00e8tes, c'\u00e9tait juste quelque chose que l'on regardait \u00e0 la t\u00e9l\u00e9vision\u201d, explique-t-il.<br><br>Joueur de hockey sur gazon \u00e0 l'origine, John a chang\u00e9 de sport \u00e0 18 ans apr\u00e8s avoir r\u00e9alis\u00e9 qu'il voulait plus qu'un r\u00f4le de second plan.<br><br>\u201cJe suis comp\u00e9titif, je voulais entrer dans l'\u00e9quipe nationale. Je ne voulais pas finir en deuxi\u00e8me \u00e9quipe... Alors, j'ai chang\u00e9 de sport.\u201d<br><br>Ce qui a commenc\u00e9 comme une d\u00e9cision universitaire s'est rapidement transform\u00e9 en championnats internationaux, en \u00e9v\u00e9nements mondiaux et finalement en un r\u00eave olympique.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Travailler dur, jouer intelligemment ? Comment John a utilis\u00e9 l'IA pour se qualifier pour les Jeux olympiques\u00a0\u00a0<br><\/h2>La partie la plus fascinante du parcours de John s'est peut-\u00eatre d\u00e9roul\u00e9e lors de son effort pour se qualifier pour les Jeux olympiques. Lorsque John a partag\u00e9 sur son compte Instagram son parcours concernant l'utilisation de l'IA pour se qualifier pour les Jeux olympiques, beaucoup ont suppos\u00e9 qu'il l'avait utilis\u00e9e pour cr\u00e9er un plan d'entra\u00eenement optimis\u00e9. Mais son approche allait bien au-del\u00e0.<br><br>Il a trait\u00e9 la qualification comme un probl\u00e8me d'optimisation math\u00e9matique et a utilis\u00e9 l'IA pour l'aider \u00e0 le r\u00e9soudre.<br><br>\u201cJ'ai examin\u00e9 tous les param\u00e8tres qui d\u00e9finissent les points de classement mondial... et c'est l\u00e0 que j'ai utilis\u00e9 ChatGPT\u201d.\u201d<br><br>Le mod\u00e8le qu'il a cr\u00e9\u00e9 avec l'IA a analys\u00e9 l'impact de trois facteurs sur les points au classement mondial : la cat\u00e9gorie de comp\u00e9tition, la position d'arriv\u00e9e et le temps de course. En d'autres termes, l'outil d'IA l'a aid\u00e9 \u00e0 comprendre quelles combinaisons de courses maximiseraient ses points au classement en fonction de la contribution de chaque facteur. Le mod\u00e8le lui a ainsi indiqu\u00e9 la voie la plus strat\u00e9gique pour se qualifier pour les Jeux olympiques de Paris.<br><br>Et les r\u00e9sultats parlent d'eux-m\u00eames :\u00a0<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cJe suis parti de l'ext\u00e9rieur du top 150 du classement mondial... et en l'espace de six mois, je me suis class\u00e9 31, ce que personne n'avait jamais fait dans l'histoire de l'athl\u00e9tisme. Et avec 31<sup>st<\/sup> Je me suis qualifi\u00e9e pour les Jeux olympiques\u201d.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Vous pouvez lire ce texte sur Instagram \u00e0 l'adresse suivante<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von John Heymans - Olympian &amp; Running Coach - Training Plans (@heymans.john)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Pourquoi PUMA se d\u00e9marque\u00a0<br><\/h2>Pour John, le choix d'un sponsor n'a jamais \u00e9t\u00e9 une question de rapidit\u00e9 de signature. Il s'agissait de trouver le bon partenaire de performance.<br><br>\u201cLorsque je m'associe \u00e0 des marques aujourd'hui, la premi\u00e8re chose que je recherche est la performance. La performance est la premi\u00e8re chose, les finances la deuxi\u00e8me\u201d.\u201d<br>\u00a0<br>Il admet ouvertement qu'il a refus\u00e9 des offres pendant des ann\u00e9es alors qu'il cherchait la bonne chaussure.<br><br>\u201cJ'ai \u00e9t\u00e9 approch\u00e9 par d'autres marques, je les ai test\u00e9es et lorsque je n'\u00e9tais pas satisfait des chaussures, m\u00eame si elles m'offraient un tr\u00e8s bon contrat, j'ai dit que j'\u00e9tais d\u00e9sol\u00e9, mais que mon r\u00eave de performance \u00e9tait plus grand que n'importe quelle valeur mon\u00e9taire.\u201d<br><br>Lorsqu'il a test\u00e9 les chaussures de course PUMA en ao\u00fbt dernier avant les championnats du monde, il a r\u00e9alis\u00e9 qu'il avait trouv\u00e9 ce qu'il cherchait. <\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cJ'ai enfil\u00e9 les chaussures et je me suis dit que ces chaussures \u00e9taient incroyablement bonnes. PUMA est vraiment une marque avec laquelle je veux commencer une aventure\u201d.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" >Et l'aventure ne fait que commencer.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Travailler sur de nouvelles innovations\u00a0<br><\/h2>En tant qu'athl\u00e8te officiel de PUMA, John est particuli\u00e8rement enthousiaste \u00e0 l'id\u00e9e de collaborer directement avec les \u00e9quipes de PUMA charg\u00e9es des produits et de l'innovation.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cJ'ai l'impression que les chaussures sont faites pour mes performances et j'appr\u00e9cie vraiment que les d\u00e9veloppeurs soient \u00e0 l'\u00e9coute des athl\u00e8tes professionnels.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" >Pour un athl\u00e8te guid\u00e9 par les donn\u00e9es, le retour d'information et l'am\u00e9lioration continue, cette approche collaborative est parfaitement adapt\u00e9e.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>La chaussure parfaite de John \u00a0<br><\/h2>Lorsqu'on lui demande quelles sont ses chaussures de course pr\u00e9f\u00e9r\u00e9es, John r\u00e9pond en v\u00e9ritable analyste :<br><br>\u201cJ'ai quelques chaussures pr\u00e9f\u00e9r\u00e9es que j'aime pour diff\u00e9rentes raisons. J'aime les chaussures PUMA <strong>Magmax<\/strong> Elles ont des coussins incroyables. Elles sont id\u00e9ales pour le lendemain d'une s\u00e9ance de course difficile, lorsque mes muscles sont endoloris. Ensuite, en termes de performances, les <strong>Fast-R NITRO\u2122 Elite 3<\/strong> sont d'une rapidit\u00e9 folle, ce sont donc clairement mes chaussures pr\u00e9f\u00e9r\u00e9es. Je sais aussi que PUMA a r\u00e9cemment sorti une nouvelle chaussure, la <strong>D\u00e9viation de l'\u00e9lite 4<\/strong>. Je les ai essay\u00e9s et ils sont tr\u00e8s bien aussi - ils sont super l\u00e9gers.\u00a0<br><br>Le Deviate Elite 4, ainsi que le Fast-R NITRO\u2122 Elite 3 sont mes pr\u00e9f\u00e9r\u00e9s.\u201d<br><br>En ce qui concerne les caract\u00e9ristiques de performance, John d\u00e9clare que beaucoup d'\u00e9l\u00e9ments diff\u00e9rents entrent en jeu, mais au final, \u201cc'est un m\u00e9lange d'agressivit\u00e9, dont j'ai besoin pour courir cinq \u00e0 dix kilom\u00e8tres, et de retour d'\u00e9nergie. Le retour d'\u00e9nergie est incroyablement bon. Les chaussures de course PUMA sont connues pour cela. NITRO\u2122 est la meilleure mousse du march\u00e9 en termes de retour d'\u00e9nergie.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2b spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_2.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tJohn Heymans avec la nouvelle PUMA Deviate Elite 4\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_3.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\t(Photos de @stpicz)\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0  ; background-image: url(''); background-size: cover;background-position: 0% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>L'avenir : L'IA est-elle l'avenir de la performance sportive ?\u00a0<br><\/h2>En tant qu'ing\u00e9nieur, John pense que la r\u00e9volution de l'IA sera encore plus importante et qu'elle s'appuiera sur les donn\u00e9es biologiques.<br><br>\u201cL'IA sera de plus en plus utilis\u00e9e dans le sport de haut niveau... mais pour l'IA, il faut des points de donn\u00e9es.\u201d<br><br>Les wearables d'aujourd'hui, comme les smartwatches de suivi de la sant\u00e9 ou de la forme physique, mesurent principalement des param\u00e8tres physiques. Selon lui, les capteurs de demain pourraient aller plus loin et suivre les signaux biologiques internes (hormones, glucose, lactate et marqueurs de r\u00e9cup\u00e9ration), ce qui permettrait d'obtenir des informations tr\u00e8s personnalis\u00e9es sur l'entra\u00eenement et la r\u00e9cup\u00e9ration.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cLorsque nous sommes en mesure de mesurer des donn\u00e9es biologiques, nous pouvons obtenir beaucoup d'informations sur les performances d'un seul individu.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>La force motrice de sa motivation\u00a0<br><\/h2>Malgr\u00e9 la science, les algorithmes et l'innovation, la motivation de John reste simple : \u201cJe suis convaincu que repousser les limites fait partie de mon bonheur personnel\u201d.\u201d<br><br>\u201cPour moi, la vraie r\u00e9compense vient de la lutte - \u00e9chouer, r\u00e9essayer et finalement r\u00e9ussir quelque chose. Ce sentiment est l'un des fondements du bonheur\u201d.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cEt la course \u00e0 pied, c'est exactement cela : repousser ses limites mentales jusqu'\u00e0 ce que l'on finisse par les franchir. Ce moment, ce sentiment de l'avoir m\u00e9rit\u00e9, c'est le bonheur pour moi\u201d.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >Avec PUMA, qui fait d\u00e9sormais partie du voyage, et une approche analytique unique de la performance d'\u00e9lite, John Heymans ne se contente pas de courir plus vite. Il court plus intelligemment.\u00a0<br><br>Et nous sommes impatients de voir o\u00f9 ce voyage le m\u00e8nera.<\/div>\n   <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>John Heymans, athl\u00e8te PUMA nouvellement engag\u00e9, explique comment une approche analytique pointue, l'utilisation d'outils d'intelligence artificielle et le bon \u00e9quipement de performance l'aident \u00e0 devenir plus rapide chaque jour.<\/p>","protected":false},"author":3,"featured_media":188332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":2511,"meta-headline":"AI, Analytics and the Right Shoes","footnotes":""},"categories":[18],"class_list":["post-188327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":188327,"post_author":"3","post_date":"2026-03-03 15:15:00","post_date_gmt":"2026-03-03 14:15:00","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188332,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_hero.jpg\"},\"headline\":\"AI, Analytics and the Right Shoes\",\"content\":\"How middle-distance runner John Heymans is running smarter\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"When John Heymans talks about performance, he means it literally.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The Belgian middle-to-long-distance runner, who recently signed with PUMA, doesn\\u0026rsquo;t just train hard. He studies, calculates and optimises every detail of his journey to the top, combining elite sport with the analytical mindset of an engineer.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;John is now taking that same analytical mindset to his work with PUMA. Find out below what he looks for in a high-performance running shoe and how he expects AI to shape the future of sports.\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":188328},{\"id\":188331},{\"id\":\"placeholder\"}],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;From University Labs to World Championships\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;John\\u0026#039;s path to professional athletics wasn\\u0026rsquo;t traditional. Before fully committing to running, he completed an MSc in Bioengineering and Nanotechnology and only later realised how far his athletic potential could go.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I didn\\u0026rsquo;t grow up with the dream of becoming a professional athlete. Athletes were just something you\\u0026rsquo;d watch on TV,\\u0026rdquo; he explains.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Originally a field hockey player, John switched sports at 18 after realising he wanted more than a second-team role.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I\\u0026rsquo;m competitive, I wanted to get into the national team. I didn\\u0026rsquo;t want to end in the second team\\u0026hellip; So, I changed sport.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;What started as a university decision quickly snowballed into international championships, world events and eventually an Olympic dream.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Work Hard, Play Smart? How John used AI to qualify for the Olympics\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Perhaps the most fascinating part of John\\u0026rsquo;s journey came during his push for Olympic qualification. When John shared his journey on his Instagram account about utilising AI to qualify for the Olympics, many assumed he used this to create an optimised training plan. But his approach went far beyond that.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;He treated qualification as a mathematical optimisation problem and used AI to help solve it.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I looked at all the parameters which define world ranking points\\u0026hellip; and that\\u0026rsquo;s where I used ChatGPT.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The model he created with AI analysed the impact of three factors on world ranking points: competition category, finishing position, and race time. In other words, the AI tool helped him understand which race combinations would maximize his ranking points based on how each factor contributed. With that, the model showed him the most strategic route to qualify for the Olympics in Paris.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And the outcome speaks for itself:\\u0026nbsp;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I went from outside the top 150 in world ranking\\u0026hellip; and in a matter of six months, I placed 31, which is something nobody did in the history of athletics before. And with 31\\u0026lt;sup\\u0026gt;st\\u0026lt;\/sup\\u0026gt; place, I qualified for the Olympics.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; data-instgrm-captioned data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot; style=\\u0026quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0026quot;\\u0026gt;\\u0026lt;div style=\\u0026quot;padding:16px;\\u0026quot;\\u0026gt; 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;Ein Beitrag geteilt von John Heymans \\u0026bull; Olympian \\u0026amp; Running Coach \\u0026bull; Training Plans (@heymans.john)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Why PUMA Stood Out\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;For John, choosing a sponsor was never about signing quickly. It was about finding the right performance partner.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;When I partner up with brands today, the first thing I look for is performance. Performance is number one, financials is number two.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;He openly admits he turned down offers for years while searching for the right shoe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I\\u0026#039;ve been approached by other brands, tested them out, and when I was not happy with the shoes, even though they were giving me a very good contract I said sorry, but my dream of performance is bigger than any monetary value.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;When he tested PUMA running shoes last August before the World Championships, he realised he had found what he was looking for. \",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I put the shoes on and was like, these shoes are crazy good. PUMA is really a brand with which I want to start an adventure.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"And the adventure is just starting.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Working on New Innovations\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Now as an official PUMA athlete, John shared he\\u0026rsquo;s especially excited about collaborating directly with PUMA\\u0026rsquo;s product and innovation teams.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I feel that the shoes will be made for my performance and I really value that the developing guys are listening to the pro athletes.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"For an athlete driven by data, feedback and continuous improvement, that collaborative approach fits perfectly.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;John\\u0026rsquo;s Perfect Shoe \\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;When asked what his go-to running shoes are, John responds in true analytical fashion:\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I have a couple of favourite shoes I like and for different reasons. I love the PUMA \\u0026lt;strong\\u0026gt;Magmax\\u0026lt;\/strong\\u0026gt; line- they have crazy cushions. They are the best for the day after a tough track session, when my muscles are sore. Then in terms of performance, the \\u0026lt;strong\\u0026gt;Fast-R NITRO\\u0026trade; Elite 3\\u0026lt;\/strong\\u0026gt; are crazy fast, so they\\u0026rsquo;re clearly my favourite shoes. I also know PUMA recently released a new shoe, the \\u0026lt;strong\\u0026gt;Deviate Elite 4\\u0026lt;\/strong\\u0026gt;. I\\u0026rsquo;ve tried them and they\\u0026rsquo;re great too- they\\u0026rsquo;re super light.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The Deviate Elite 4, together with the Fast-R NITRO\\u0026trade; Elite 3 are my favourite ones.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Regarding performance features, John states that a lot of different elements come into play, but in the end, \\u0026ldquo;It\\u0026#039;s a mix of aggressivity, which I need to run five to ten kilometres, and energy return. The energy return is crazy good. PUMA running shoes are known for that. NITRO\\u0026trade; is the best foam on the market in terms of energy return.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":188329},{\"id\":188330},{\"id\":\"placeholder\"}],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;What\\u0026rsquo;s Next: Is AI the Future of Athletic Performance?\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Speaking as a true engineer, John sees an even bigger AI revolution coming, one driven by biological data.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;AI will be used more and more in high-level sports\\u0026hellip; but for AI, you need data points.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Today\\u0026rsquo;s wearables, like your health or fitness tracking smartwatches, measure mostly physical metrics. Tomorrow\\u0026rsquo;s sensors, he believes, could go one step further and track internal biological signals- hormones, glucose, lactate and recovery markers- enabling highly personalised training and recovery insights.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;When we\\u0026rsquo;re able to measure biological data, we can get so much insight on the performance of a single individual.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;The Driving Force Behind his Motivation\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Despite the science, algorithms and innovation, John\\u0026rsquo;s motivation remains simple: \\u0026ldquo;I\\u0026#039;m convinced that pushing the limits is part of my personal happiness.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;For me, the real reward comes from the struggle- failing, trying again, and finally achieving something. That feeling is one of the foundations of happiness.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;And running is exactly that: pushing your mental boundaries until, eventually, you break through. That moment, that sense of having earned it, is happiness for me.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"With PUMA now part of the journey, and a uniquely analytical approach to elite performance, John Heymans isn\\u0026rsquo;t just racing faster. He\\u0026rsquo;s racing smarter.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And we can\\u0026rsquo;t wait to see where that journey takes him.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"John Heymans: AI, Analytics and the Right Shoes","post_excerpt":"Newly signed PUMA athlete, John Heymans, discusses how a keen analytical approach, the use of AI tools and the right performance gear help him become faster every day.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ai-analytics-and-the-right-shoes","to_ping":"","pinged":"","post_modified":"2026-03-23 16:00:58","post_modified_gmt":"2026-03-23 15:00:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=188327","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":188327,"author":"3","date":"2026-03-03 15:15:00","date_gmt":"2026-03-03 14:15:00","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188332,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_hero.jpg\"},\"headline\":\"AI, Analytics and the Right Shoes\",\"content\":\"How middle-distance runner John Heymans is running smarter\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"When John Heymans talks about performance, he means it literally.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The Belgian middle-to-long-distance runner, who recently signed with PUMA, doesn\\u0026rsquo;t just train hard. He studies, calculates and optimises every detail of his journey to the top, combining elite sport with the analytical mindset of an engineer.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;John is now taking that same analytical mindset to his work with PUMA. Find out below what he looks for in a high-performance running shoe and how he expects AI to shape the future of sports.\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":188328},{\"id\":188331},{\"id\":\"placeholder\"}],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;From University Labs to World Championships\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;John\\u0026#039;s path to professional athletics wasn\\u0026rsquo;t traditional. Before fully committing to running, he completed an MSc in Bioengineering and Nanotechnology and only later realised how far his athletic potential could go.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I didn\\u0026rsquo;t grow up with the dream of becoming a professional athlete. Athletes were just something you\\u0026rsquo;d watch on TV,\\u0026rdquo; he explains.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Originally a field hockey player, John switched sports at 18 after realising he wanted more than a second-team role.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I\\u0026rsquo;m competitive, I wanted to get into the national team. I didn\\u0026rsquo;t want to end in the second team\\u0026hellip; So, I changed sport.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;What started as a university decision quickly snowballed into international championships, world events and eventually an Olympic dream.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Work Hard, Play Smart? How John used AI to qualify for the Olympics\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Perhaps the most fascinating part of John\\u0026rsquo;s journey came during his push for Olympic qualification. When John shared his journey on his Instagram account about utilising AI to qualify for the Olympics, many assumed he used this to create an optimised training plan. But his approach went far beyond that.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;He treated qualification as a mathematical optimisation problem and used AI to help solve it.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I looked at all the parameters which define world ranking points\\u0026hellip; and that\\u0026rsquo;s where I used ChatGPT.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The model he created with AI analysed the impact of three factors on world ranking points: competition category, finishing position, and race time. In other words, the AI tool helped him understand which race combinations would maximize his ranking points based on how each factor contributed. With that, the model showed him the most strategic route to qualify for the Olympics in Paris.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And the outcome speaks for itself:\\u0026nbsp;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I went from outside the top 150 in world ranking\\u0026hellip; and in a matter of six months, I placed 31, which is something nobody did in the history of athletics before. 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;Ein Beitrag geteilt von John Heymans \\u0026bull; Olympian \\u0026amp; Running Coach \\u0026bull; Training Plans (@heymans.john)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Why PUMA Stood Out\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;For John, choosing a sponsor was never about signing quickly. It was about finding the right performance partner.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;When I partner up with brands today, the first thing I look for is performance. Performance is number one, financials is number two.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;He openly admits he turned down offers for years while searching for the right shoe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I\\u0026#039;ve been approached by other brands, tested them out, and when I was not happy with the shoes, even though they were giving me a very good contract I said sorry, but my dream of performance is bigger than any monetary value.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;When he tested PUMA running shoes last August before the World Championships, he realised he had found what he was looking for. \",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I put the shoes on and was like, these shoes are crazy good. PUMA is really a brand with which I want to start an adventure.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"And the adventure is just starting.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Working on New Innovations\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Now as an official PUMA athlete, John shared he\\u0026rsquo;s especially excited about collaborating directly with PUMA\\u0026rsquo;s product and innovation teams.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I feel that the shoes will be made for my performance and I really value that the developing guys are listening to the pro athletes.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"For an athlete driven by data, feedback and continuous improvement, that collaborative approach fits perfectly.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;John\\u0026rsquo;s Perfect Shoe \\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;When asked what his go-to running shoes are, John responds in true analytical fashion:\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I have a couple of favourite shoes I like and for different reasons. I love the PUMA \\u0026lt;strong\\u0026gt;Magmax\\u0026lt;\/strong\\u0026gt; line- they have crazy cushions. They are the best for the day after a tough track session, when my muscles are sore. Then in terms of performance, the \\u0026lt;strong\\u0026gt;Fast-R NITRO\\u0026trade; Elite 3\\u0026lt;\/strong\\u0026gt; are crazy fast, so they\\u0026rsquo;re clearly my favourite shoes. I also know PUMA recently released a new shoe, the \\u0026lt;strong\\u0026gt;Deviate Elite 4\\u0026lt;\/strong\\u0026gt;. I\\u0026rsquo;ve tried them and they\\u0026rsquo;re great too- they\\u0026rsquo;re super light.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The Deviate Elite 4, together with the Fast-R NITRO\\u0026trade; Elite 3 are my favourite ones.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Regarding performance features, John states that a lot of different elements come into play, but in the end, \\u0026ldquo;It\\u0026#039;s a mix of aggressivity, which I need to run five to ten kilometres, and energy return. The energy return is crazy good. PUMA running shoes are known for that. NITRO\\u0026trade; is the best foam on the market in terms of energy return.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":188329},{\"id\":188330},{\"id\":\"placeholder\"}],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;What\\u0026rsquo;s Next: Is AI the Future of Athletic Performance?\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Speaking as a true engineer, John sees an even bigger AI revolution coming, one driven by biological data.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;AI will be used more and more in high-level sports\\u0026hellip; but for AI, you need data points.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Today\\u0026rsquo;s wearables, like your health or fitness tracking smartwatches, measure mostly physical metrics. Tomorrow\\u0026rsquo;s sensors, he believes, could go one step further and track internal biological signals- hormones, glucose, lactate and recovery markers- enabling highly personalised training and recovery insights.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;When we\\u0026rsquo;re able to measure biological data, we can get so much insight on the performance of a single individual.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;The Driving Force Behind his Motivation\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Despite the science, algorithms and innovation, John\\u0026rsquo;s motivation remains simple: \\u0026ldquo;I\\u0026#039;m convinced that pushing the limits is part of my personal happiness.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;For me, the real reward comes from the struggle- failing, trying again, and finally achieving something. That feeling is one of the foundations of happiness.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;And running is exactly that: pushing your mental boundaries until, eventually, you break through. That moment, that sense of having earned it, is happiness for me.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"With PUMA now part of the journey, and a uniquely analytical approach to elite performance, John Heymans isn\\u0026rsquo;t just racing faster. He\\u0026rsquo;s racing smarter.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And we can\\u0026rsquo;t wait to see where that journey takes him.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"John Heymans : L'IA, l'analyse et les bonnes chaussures","excerpt":"John Heymans, athl\u00e8te PUMA nouvellement engag\u00e9, explique comment une approche analytique pointue, l'utilisation d'outils d'intelligence artificielle et le bon \u00e9quipement de performance l'aident \u00e0 devenir plus rapide chaque jour.","status":"publish","password":"","name":"ai-analytics-and-the-right-shoes","modified":"2026-03-23 16:00:58","modified_gmt":"2026-03-23 15:00:58","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"3 mars 2026 \u00e0 14:15","date_local":"3 mars 2026","time_local":"14:15","slug":"ai-analytics-and-the-right-shoes","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/ai-analytics-and-the-right-shoes\/","featured_image":{"width":1600,"height":900,"file":"2026\/03\/John-Heymans_hero.jpg","filesize":578590,"sizes":{"medium":{"file":"John-Heymans_hero-300x169.jpg","width":300,"height":169,"mime-type":"image\/jpeg","filesize":18060},"large":{"file":"John-Heymans_hero-1024x576.jpg","width":1024,"height":576,"mime-type":"image\/jpeg","filesize":107057},"thumbnail":{"file":"John-Heymans_hero-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":10464},"medium_large":{"file":"John-Heymans_hero-768x432.jpg","width":768,"height":432,"mime-type":"image\/jpeg","filesize":68391},"1536x1536":{"file":"John-Heymans_hero-1536x864.jpg","width":1536,"height":864,"mime-type":"image\/jpeg","filesize":196948},"trp-custom-language-flag":{"file":"John-Heymans_hero-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":4776}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]},"id":188332,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_hero.jpg","title":"John-Heymans_hero","aspect_ratio":1.7777777777777777,"focalPointLeft":0.51,"focalPointTop":0.72},"headline":"AI, Analytics and the Right Shoes","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":858,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":858,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/188327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=188327"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/188327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/188332"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=188327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=188327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}