{"id":185915,"date":"2025-11-25T10:27:13","date_gmt":"2025-11-25T10:27:13","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=185915"},"modified":"2026-03-18T12:52:05","modified_gmt":"2026-03-18T11:52:05","slug":"dont-call-our-formstrip-a-stripe","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/corporate\/dont-call-our-formstrip-a-stripe\/","title":{"rendered":"Ne qualifiez pas notre bande de s\u00e9paration de \u00ab bande \u00bb."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/corporate\/\">Corporate<\/a>\/ Ne qualifiez pas notre bande de s\u00e9paration de bande\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/FormStripe_CATchUpHeader-4.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 50%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fdont-call-our-formstrip-a-stripe%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fdont-call-our-formstrip-a-stripe%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/dont-call-our-formstrip-a-stripe\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fdont-call-our-formstrip-a-stripe%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >NE APPELEZ PAS NOTRE FORMSTRIP UNE STRIPE<\/h1>\n        <div class=\"articleintro\" >\u00a0L'histoire de l'une des marques les plus reconnaissables de PUMA<\/div>\n        <div class=\"date\">25 novembre 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Don&#x27;t call our formstrip a stripe&quot;, \"text\": &quot;It immediately lets you recognize a pair of PUMAs, whether it\\u2019s a SUEDE, a KING or a DEVIATE NITRO\\u2122 running shoe. Dive into the history of the FORMSTRIP.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/corporate\/dont-call-our-formstrip-a-stripe\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/corporate\/dont-call-our-formstrip-a-stripe\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/corporate\/dont-call-our-formstrip-a-stripe\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fdont-call-our-formstrip-a-stripe%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fcorporate%2Fdont-call-our-formstrip-a-stripe%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >C'est l'une des premi\u00e8res choses que l'on remarque lorsqu'on voit une paire de chaussures PUMA, qu'il s'agisse d'une SUEDE, d'une chaussure de football KING ou d'une chaussure de course PUMA telle que la DEVIATE NITRO\u2122.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default firstLetter\" >Outre le c\u00e9l\u00e8bre chat bondissant, la bande PUMA FORMSTRIP, qui orne la plupart des chaussures PUMA, est l'une de nos marques de fabrique les plus embl\u00e9matiques. Avec plus de 65 ans d'histoire, la bande FORMSTRIP est bien plus qu'une simple bande.<br><br>L'histoire du FORMSTRIP remonte au milieu du XXe si\u00e8cle, \u00e0 l'\u00e9poque o\u00f9 les chaussures de football \u00e9taient lourdes et encombrantes et o\u00f9 les joueurs devaient avoir la peau dure pour pouvoir les porter pendant 90 minutes. Tout a commenc\u00e9 \u00e0 changer lorsque des mat\u00e9riaux plus l\u00e9gers ont fait leur apparition dans les ann\u00e9es 1950. Cependant, cela a entra\u00een\u00e9 des probl\u00e8mes de stabilit\u00e9, les athl\u00e8tes se plaignant de se tordre la cheville lorsqu'ils tentaient des changements de direction rapides lors de matchs de football au rythme effr\u00e9n\u00e9.<br><br>\u00c0 l'\u00e9coute des pr\u00e9occupations des athl\u00e8tes, Rudolf Dassler, fondateur de PUMA, cherchait des moyens d'utiliser ces mat\u00e9riaux plus l\u00e9gers dans les chaussures de football tout en garantissant le m\u00eame niveau de stabilit\u00e9 et de contr\u00f4le pour les joueurs. Le r\u00e9sultat fut les premi\u00e8res chaussures de football dot\u00e9es du FORMSTRIP, litt\u00e9ralement une bande de cuir sur le c\u00f4t\u00e9 de la chaussure pour un meilleur maintien lat\u00e9ral.<br><br>PUMA a d\u00e9pos\u00e9 une demande de brevet pour la FORMSTRIP au d\u00e9but de l'ann\u00e9e 1958, juste \u00e0 temps pour la Coupe du monde en Su\u00e8de.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/1958_Katalog_Titelseite_Formstrip.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Un catalogue PUMA de 1958 pr\u00e9sentant les premi\u00e8res chaussures FORMSTRIP.<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201c Une chaussure FORMSTRIP maintient le pied en toute s\u00e9curit\u00e9 sans compromettre l'amplitude de mouvement et sans exercer une pression excessive. Elle emp\u00eache \u00e9galement la cheville de se tordre ou le cuir de s'\u00e9tirer trop sur le c\u00f4t\u00e9 ou vers le talon. \u201d <br><strong>indiquait la description du produit \u00e0 l'\u00e9poque.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" >L'avantage suppl\u00e9mentaire du FORMSTRIP \u00e9tait que chaque chaussure PUMA devenait imm\u00e9diatement reconnaissable et distinctive. M\u00eame depuis les tribunes ou sur les t\u00e9l\u00e9viseurs (encore) en noir et blanc, il \u00e9tait facile de rep\u00e9rer un athl\u00e8te chauss\u00e9 de PUMA gr\u00e2ce au contraste \u00e9lev\u00e9 entre les couleurs du FORMSTRIP et celles des autres mat\u00e9riaux de la chaussure.<br><br>Comme il \u00e9tait possible de cr\u00e9er le FORMSTRIP dans diff\u00e9rentes couleurs, il a \u00e9galement fonctionn\u00e9 comme un \u00e9l\u00e9ment de design tr\u00e8s reconnaissable et avant-gardiste, et a \u00e9t\u00e9 introduit dans toute la gamme de chaussures PUMA. Plus tard, des repr\u00e9sentations graphiques du FORMSTRIP ont \u00e9galement \u00e9t\u00e9 utilis\u00e9es sur de nombreux produits PUMA dans les cat\u00e9gories V\u00eatements et Accessoires.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/1971_P_I_F_PELE_Pose_1-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Pel\u00e9 portant le surv\u00eatement embl\u00e9matique T7 de PUMA avec la bande FORMSTRIP en 1971.<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" >Les chaussures utilis\u00e9es lors de la Coupe du monde 1958 ont remport\u00e9 un franc succ\u00e8s pour PUMA, car elles \u00e9taient tr\u00e8s visibles sur le terrain et ont attir\u00e9 l'attention sur la marque. Les joueurs br\u00e9siliens, qui ont remport\u00e9 le tournoi, ont \u00e9galement salu\u00e9 les performances des chaussures FORMSTRIP.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201c Pour la premi\u00e8re fois de notre histoire, nous avons remport\u00e9 la Coupe du monde. Nous sommes ravis de vous annoncer que les chaussures de football PUMA ont largement contribu\u00e9 \u00e0 ce succ\u00e8s, car elles nous ont donn\u00e9 un avantage consid\u00e9rable. \u201d <br><strong>Une annonce sign\u00e9e par les joueurs de l'\u00e9quipe br\u00e9silienne a \u00e9t\u00e9 publi\u00e9e apr\u00e8s l'\u00e9v\u00e9nement, y compris par la star montante de l'\u00e9quipe, Pel\u00e9, \u00e2g\u00e9 de 17 ans.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/2019_Puma_Archive_Shoes_16_003.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">La ' PUMA WELTMEISTER ' (championne du monde en allemand), avec laquelle l'\u00e9quipe br\u00e9silienne a remport\u00e9 le tournoi.<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/1958_PUMA-Weltmeister_1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Annonce sign\u00e9e par les joueurs de l'\u00e9quipe br\u00e9silienne, dont Pel\u00e9, apr\u00e8s l'\u00e9v\u00e9nement.<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" >D\u00e8s lors, le FORMSTRIP \u00e9tait visible chaque fois que les athl\u00e8tes PUMA occupaient le devant de la sc\u00e8ne, que ce soit lorsque Tommie Smith a lev\u00e9 le poing dans son geste silencieux historique aux Jeux olympiques de 1968, lorsque Boris Becker, alors \u00e2g\u00e9 de 17 ans, a remport\u00e9 Wimbledon pour la premi\u00e8re fois en 1985 ou lorsque Usain Bolt a \u00e9tabli son incroyable record du monde du 100 m\u00e8tres en 9,58 secondes en 2009.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >La prochaine fois que vous verrez quelqu'un dans la rue porter des baskets PUMA, pensez \u00e0 la longue histoire de la PUMA FORMSTRIP !<\/div>\n   <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Il vous permet de reconna\u00eetre imm\u00e9diatement une paire de PUMA, qu'il s'agisse d'une SUEDE, d'une KING ou d'une DEVIATE NITRO\u2122. Plongez dans l'histoire de la FORMSTRIP.<\/p>","protected":false},"author":3,"featured_media":185924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":5754,"meta-headline":"DON&#039;T CALL OUR&nbsp;FORMSTRIP A STRIPE","footnotes":""},"categories":[6,1091],"class_list":["post-185915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-our-legacy"],"fullData":{"ID":185915,"post_author":"3","post_date":"2025-11-25 10:27:13","post_date_gmt":"2025-11-25 10:27:13","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":185924,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/FormStripe_CATchUpHeader-4.jpg\"},\"headline\":\"DON\\u0026#039;T CALL OUR\\u0026nbsp;FORMSTRIP A STRIPE\",\"content\":\"\\u0026nbsp;The history of one of PUMA\\u0026#039;s most recognisable trademarks\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"It\\u0026rsquo;s one of the first things you notice when you see a pair of PUMA shoes, whether they are a SUEDE, a KING football boot or one of PUMA\\u0026rsquo;s running shoes such as the DEVIATE NITRO\\u0026trade;.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Apart from the famous leaping cat, the PUMA FORMSTRIP, which emblazons most PUMA Footwear, is one of our most iconic trademarks. With more than 65 years of history, the FORMSTRIP is so much more than just a stripe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The history of the FORMSTRIP started in the mid-20th century, when football boots were a clunky affair and players needed to be thick skinned to play in them for 90 minutes. This all started to change when lighter materials became available in the 1950s. This, however, led to stability problems, with athletes complaining that they twisted their ankles when attempting quick direction changes in a fast-paced football match.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Listening to athletes\\u0026rsquo; concerns, PUMA\\u0026rsquo;s founder Rudolf Dassler was looking for ways to use those lighter materials in football boots but also guarantee the same level of stability and control for the players. The result were the first Football boots with the FORMSTRIP, literally a strip of leather on the side of the shoe for added lateral support.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;PUMA applied for a patent for the FORMSTRIP in early 1958, just in time for the World Cup in Sweden.\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":185917,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/1958_Katalog_Titelseite_Formstrip.jpg\"},\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;A FORMSTRIP shoe cradles the foot securely while not compromising on the range of motion and without adding too much pressure. It also prevents twisting the ankle or stretching the leather too much to the side or towards the heel,\\u0026rdquo; \\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;the product description said at the time.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The added benefit of the FORMSTRIP was that every PUMA shoe became immediately recognisable and distinctive. Even from the grandstands or on the (still) black-and-white TV, it was easy to spot an athlete in PUMA shoes thanks to the high-contrast colours of the FORMSTRIP and the other shoe materials.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Because it was possible to create the FORMSTRIP in different colors, it also worked as a very recognisable and fashion forward design element and it was introduced throughout PUMA\\u0026rsquo;s Footwear range. Later, graphical representations of the FORMSTRIP also made it onto many PUMA products in Apparel and Accessories.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":185918,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/1971_P_I_F_PELE_Pose_1-1.jpg\"},\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The boots for the 1958 World Cup were a big success for PUMA as they were very visible on pitch and drew attention to the brand. The Brazilian players, who won the tournament, also praised the boots with the FORMSTRIP for their performance credentials.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;For the first time in our history, we have won the World Cup. We are excited to tell you, that the PUMA Football boots have been a big part of this success, as they gave us a big advantage,\\u0026rdquo; \\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;an ad signed by the players of Brazilian team said after the event, including the team\\u0026#039;s rising star, the 17-year-old Pel\\u0026eacute;.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":185925,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/2019_Puma_Archive_Shoes_16_003.jpg\"},\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":185920,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/1958_PUMA-Weltmeister_1.jpg\"},\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"From then on, the FORMSTRIP was visible whenever PUMA athletes took centre stage, whether it was when Tommie Smith raised his fist in his historic silent gesture at the Olympic Games in 1968, when a 17-year-old Boris Becker won Wimbledon for the first time in 1985 or when Usain Bolt set his unbelievable 100 meter world record in 9.58 seconds in 2009.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"So next time you see someone on the street wearing PUMA sneakers, think about the long heritage of the PUMA FORMSTRIP!\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"Don't call our formstrip a stripe","post_excerpt":"It immediately lets you recognize a pair of PUMAs, whether it\u2019s a SUEDE, a KING or a DEVIATE NITRO\u2122 running shoe. Dive into the history of the FORMSTRIP.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dont-call-our-formstrip-a-stripe","to_ping":"","pinged":"","post_modified":"2026-03-18 12:52:05","post_modified_gmt":"2026-03-18 11:52:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=185915","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6,1091],"tags_input":[],"id":185915,"author":"3","date":"2025-11-25 10:27:13","date_gmt":"2025-11-25 10:27:13","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":185924,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/FormStripe_CATchUpHeader-4.jpg\"},\"headline\":\"DON\\u0026#039;T CALL OUR\\u0026nbsp;FORMSTRIP A STRIPE\",\"content\":\"\\u0026nbsp;The history of one of PUMA\\u0026#039;s most recognisable trademarks\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"It\\u0026rsquo;s one of the first things you notice when you see a pair of PUMA shoes, whether they are a SUEDE, a KING football boot or one of PUMA\\u0026rsquo;s running shoes such as the DEVIATE NITRO\\u0026trade;.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Apart from the famous leaping cat, the PUMA FORMSTRIP, which emblazons most PUMA Footwear, is one of our most iconic trademarks. With more than 65 years of history, the FORMSTRIP is so much more than just a stripe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The history of the FORMSTRIP started in the mid-20th century, when football boots were a clunky affair and players needed to be thick skinned to play in them for 90 minutes. This all started to change when lighter materials became available in the 1950s. This, however, led to stability problems, with athletes complaining that they twisted their ankles when attempting quick direction changes in a fast-paced football match.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Listening to athletes\\u0026rsquo; concerns, PUMA\\u0026rsquo;s founder Rudolf Dassler was looking for ways to use those lighter materials in football boots but also guarantee the same level of stability and control for the players. The result were the first Football boots with the FORMSTRIP, literally a strip of leather on the side of the shoe for added lateral support.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;PUMA applied for a patent for the FORMSTRIP in early 1958, just in time for the World Cup in Sweden.\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":185917,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/1958_Katalog_Titelseite_Formstrip.jpg\"},\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;A FORMSTRIP shoe cradles the foot securely while not compromising on the range of motion and without adding too much pressure. It also prevents twisting the ankle or stretching the leather too much to the side or towards the heel,\\u0026rdquo; \\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;the product description said at the time.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The added benefit of the FORMSTRIP was that every PUMA shoe became immediately recognisable and distinctive. Even from the grandstands or on the (still) black-and-white TV, it was easy to spot an athlete in PUMA shoes thanks to the high-contrast colours of the FORMSTRIP and the other shoe materials.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Because it was possible to create the FORMSTRIP in different colors, it also worked as a very recognisable and fashion forward design element and it was introduced throughout PUMA\\u0026rsquo;s Footwear range. Later, graphical representations of the FORMSTRIP also made it onto many PUMA products in Apparel and Accessories.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":185918,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/1971_P_I_F_PELE_Pose_1-1.jpg\"},\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The boots for the 1958 World Cup were a big success for PUMA as they were very visible on pitch and drew attention to the brand. The Brazilian players, who won the tournament, also praised the boots with the FORMSTRIP for their performance credentials.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;For the first time in our history, we have won the World Cup. We are excited to tell you, that the PUMA Football boots have been a big part of this success, as they gave us a big advantage,\\u0026rdquo; \\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;an ad signed by the players of Brazilian team said after the event, including the team\\u0026#039;s rising star, the 17-year-old Pel\\u0026eacute;.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":185925,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/2019_Puma_Archive_Shoes_16_003.jpg\"},\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":185920,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/1958_PUMA-Weltmeister_1.jpg\"},\"style\":\"Narrow\",\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"From then on, the FORMSTRIP was visible whenever PUMA athletes took centre stage, whether it was when Tommie Smith raised his fist in his historic silent gesture at the Olympic Games in 1968, when a 17-year-old Boris Becker won Wimbledon for the first time in 1985 or when Usain Bolt set his unbelievable 100 meter world record in 9.58 seconds in 2009.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"So next time you see someone on the street wearing PUMA sneakers, think about the long heritage of the PUMA FORMSTRIP!\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"Ne qualifiez pas notre bande de s\u00e9paration de bande","excerpt":"Il vous permet de reconna\u00eetre imm\u00e9diatement une paire de PUMA, qu'il s'agisse d'une SUEDE, d'une KING ou d'une DEVIATE NITRO\u2122. Plongez dans l'histoire de la FORMSTRIP.","status":"publish","password":"","name":"Ne qualifiez pas notre bande de formulaire de bande.","modified":"2026-03-18 12:52:05","modified_gmt":"2026-03-18 11:52:05","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6,1091],"datetime_local":"25 novembre 2025 \u00e0 09:27","date_local":"25 novembre 2025","time_local":"09:27","slug":"dont-call-our-formstrip-a-stripe","url":"https:\/\/www.puma-catchup.com\/fr\/corporate\/dont-call-our-formstrip-a-stripe\/","featured_image":{"width":1140,"height":640,"file":"2025\/11\/FormStripe_CATchUpHeader-4.jpg","filesize":166184,"sizes":{"medium":{"file":"FormStripe_CATchUpHeader-4-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":10383},"large":{"file":"FormStripe_CATchUpHeader-4-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":42373},"thumbnail":{"file":"FormStripe_CATchUpHeader-4-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":8516},"medium_large":{"file":"FormStripe_CATchUpHeader-4-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":29529},"trp-custom-language-flag":{"file":"FormStripe_CATchUpHeader-4-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":4250}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]},"id":185924,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/11\/FormStripe_CATchUpHeader-4.jpg","title":"FormStripe_CATchUpHeader","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0.5},"headline":"DON'T CALL OUR\u00a0FORMSTRIP A STRIPE","categories":[{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"},{"term_id":1091,"name":"Notre h\u00e9ritage","slug":"our-legacy","term_group":0,"term_taxonomy_id":1091,"taxonomy":"category","description":"","parent":0,"count":19,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/our-legacy\/"}],"theCategory":{"term_id":6,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/185915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=185915"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/185915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/185924"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=185915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=185915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}