{"id":16854,"date":"2020-02-28T08:15:17","date_gmt":"2020-02-28T07:15:17","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=16854"},"modified":"2025-09-19T14:56:18","modified_gmt":"2025-09-19T14:56:18","slug":"puma-power-women-win-with-purple-laces","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-power-women-win-with-purple-laces\/","title":{"rendered":"PUMA Power : Les femmes gagnent, avec des lacets violets"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sportstyle\/\">Sportstyle<\/a>\/ PUMA Power : les femmes gagnent, avec des lacets violets\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"Celebrate Women&#x27;s Day with PUMA\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/WomensDay2.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-power-women-win-with-purple-laces\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >L'\u00e9galit\u00e9 dans le sport, \u00e0 la mani\u00e8re de PUMA<\/h1>\n        <div class=\"articleintro\" >\u00c0 l'occasion de la Journ\u00e9e internationale des femmes, participez \u00e0 quelque chose... de violet.<\/div>\n        <div class=\"date\">28 f\u00e9vrier 2020 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Power: Women Win, with Purple Laces&quot;, \"text\": &quot;Women\\u2019s Day is just around the corner, and we\\u2019ve got some very special plans! We\\u2019ll be supporting girls and women in sport in an unexpected way\\u2026 with shoe laces. Sound crazy? Well, crazy good maybe! The #PUMAWomen social media campaign starts next week, and here\\u2019s how you can get involved\\u2026\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-power-women-win-with-purple-laces\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-power-women-win-with-purple-laces\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-power-women-win-with-purple-laces\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">La Journ\u00e9e de la femme approche \u00e0 grands pas, et nous avons pr\u00e9vu quelque chose de tr\u00e8s sp\u00e9cial ! Nous allons soutenir les filles et les femmes dans le sport d'une mani\u00e8re inattendue... avec des lacets de chaussures. Cela vous semble fou ? Eh bien, c'est peut-\u00eatre une id\u00e9e g\u00e9niale ! La campagne #PUMAWomen sur les r\u00e9seaux sociaux commence la semaine prochaine, et voici comment vous pouvez y participer...<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>L'id\u00e9e : <strong>\u00e0 chaque achat de chaussures<\/strong> Jusqu'\u00e0 la Journ\u00e9e internationale des femmes, le 8 mars, nous offrirons des lacets ultraviolets. Ensuite, nous ferons un don pouvant atteindre 100 000 euros \u00e0 <strong>Les femmes gagnent<\/strong>, une organisation <strong>offrir des programmes sportifs pour filles \u00e0 travers le monde<\/strong>.<br\/>\n<br\/>Ce qui attire l'attention <strong>lacets ultraviolets<\/strong> faire une d\u00e9claration visuelle audacieuse et transmettre un message <strong>\u201c Li\u00e9s pour toujours \u201d<\/strong>. \u00c0 partir du 1er mars, les lacets seront offerts pour tout achat de chaussures dans certains magasins. <strong>points de vente dans le monde entier<\/strong>, et pour chaque paire de lacets produite, <strong>PUMA fera un don de 1 euro<\/strong>.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"PUMA Women&#x27;s Day\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Les ambassadeurs, les athl\u00e8tes et les fans sur les r\u00e9seaux sociaux porteront \u00e9galement ces lacets. Et pour chaque publication Instagram unique incluant les lacets et <strong>#PUMAFemmes<\/strong>, nous ferons un don d'un euro. De plus, pendant les jours pr\u00e9c\u00e9dant la Journ\u00e9e internationale de la femme, PUMA fera <strong>dons suppl\u00e9mentaires<\/strong> pour <strong>chaque minute jou\u00e9e<\/strong> et<strong> but ou point marqu\u00e9 par nos athl\u00e8tes<\/strong>. La campagne sur les r\u00e9seaux sociaux et les dons effectu\u00e9s <strong>en fonction des performances de nos athl\u00e8tes, contribuera \u00e0 hauteur de 25 000<\/strong> euros \u00e0 la contribution totale \u00e0 Women Win de <strong>jusqu'\u00e0 100 000 euros<\/strong>.<br\/>\n<br\/>Vous voulez participer ? Rendez-vous dans votre boutique PUMA locale la semaine prochaine et procurez-vous des lacets, tant qu'il en reste !<br\/>\n<br\/>Li\u00e9s pour toujours <strong>Ensemble, nous pouvons faire la diff\u00e9rence.<\/strong>.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>\u00c0 propos de l'organisme caritatif<\/h2>\n<p>Fond\u00e9e en 2007, Women Win a donn\u00e9 \u00e0 des millions de filles et de femmes \u00e0 travers le monde la possibilit\u00e9 de pratiquer un sport et de d\u00e9velopper leurs comp\u00e9tences en mati\u00e8re de leadership. L'organisation soutient actuellement des initiatives en Asie, dans le Pacifique, en Afrique, en Europe et au Moyen-Orient, ainsi qu'en Am\u00e9rique du Nord, du Sud et centrale.<\/p>\n<p>Les lacets seront disponibles dans certaines boutiques PUMA et chez certains partenaires commerciaux \u00e0 travers le monde, avant la Journ\u00e9e internationale des femmes, le 8 mars.<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/9Mvy2i9MkHs\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/9Mvy2i9MkHs<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/9Mvy2i9MkHs\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><p>\u00c7a vous tente ? Procurez-vous vos lacets PUMA violets et partagez votre photo ou votre vid\u00e9o sur Instagram avec le hashtag ##PUMAWomen. En \u00e9change, PUMA versera un euro \u00e0 Women Win !<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La Journ\u00e9e de la femme approche \u00e0 grands pas, et nous avons pr\u00e9vu quelque chose de tr\u00e8s sp\u00e9cial ! Nous allons soutenir les filles et les femmes dans le sport d'une mani\u00e8re inattendue... avec des lacets de chaussures. Cela vous semble fou ? Eh bien, c'est peut-\u00eatre une id\u00e9e g\u00e9niale ! La campagne #PUMAWomen sur les r\u00e9seaux sociaux commence la semaine prochaine, et voici comment vous pouvez y participer...<\/p>","protected":false},"author":5,"featured_media":16878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":15078,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-16854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":16854,"post_author":"5","post_date":"2020-02-28 08:15:17","post_date_gmt":"2020-02-28 07:15:17","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1510,\"height\":840,\"file\":\"2020\/02\/WomensDay2.jpg\",\"filesize\":129046,\"sizes\":{\"medium\":{\"file\":\"WomensDay2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":5891},\"large\":{\"file\":\"WomensDay2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":63060},\"thumbnail\":{\"file\":\"WomensDay2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3667},\"medium_large\":{\"file\":\"WomensDay2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":33690},\"trp-custom-language-flag\":{\"file\":\"WomensDay2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":387}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16878,\"alt\":\"Celebrate Women's Day with PUMA\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/WomensDay2.jpg\",\"title\":\"WomensDay2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Equality in Sports, PUMA-Style\",\"content\":\"This International Women's Day, be a part of something... purple\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWomen\u2019s Day is just around the corner, and we\u2019ve got some very special plans! We\u2019ll be supporting girls and women in sport in an unexpected way\u2026 with shoe laces. Sound crazy? Well, crazy good maybe! The #PUMAWomen social media campaign starts next week, and here\u2019s how you can get involved\u2026\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The idea: \\u0026lt;strong\\u0026gt;with every footwear purchase\\u0026lt;\/strong\\u0026gt; leading up to and including International Women\u2019s Day, on March 8th, we\u2019ll be giving away ultraviolet laces. Afterwards, we\u2019ll make a donation of up to 100,000 euros to \\u0026lt;strong\\u0026gt;Women Win\\u0026lt;\/strong\\u0026gt;, an organization \\u0026lt;strong\\u0026gt;delivering girls\u2019 sport programs across the globe\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The attention-catching \\u0026lt;strong\\u0026gt;ultraviolet laces\\u0026lt;\/strong\\u0026gt; make a bold visual statement and come with the message \\u0026lt;strong\\u0026gt;\u201cForever Tied Together\u201d\\u0026lt;\/strong\\u0026gt;. Beginning March 1, the laces will be given away with every footwear purchase at select \\u0026lt;strong\\u0026gt;retail locations globally\\u0026lt;\/strong\\u0026gt;, and for every pair of laces produced, \\u0026lt;strong\\u0026gt;PUMA will make a donation of 1 euro\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1920,\"height\":960,\"file\":\"2020\/02\/Hero-Womens-Day.jpg\",\"filesize\":180217,\"sizes\":{\"medium\":{\"file\":\"Hero-Womens-Day-300x150.jpg\",\"width\":300,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7453},\"large\":{\"file\":\"Hero-Womens-Day-1024x512.jpg\",\"width\":1024,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":59619},\"thumbnail\":{\"file\":\"Hero-Womens-Day-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4493},\"medium_large\":{\"file\":\"Hero-Womens-Day-768x384.jpg\",\"width\":768,\"height\":384,\"mime-type\":\"image\/jpeg\",\"filesize\":34553},\"1536x1536\":{\"file\":\"Hero-Womens-Day-1536x768.jpg\",\"width\":1536,\"height\":768,\"mime-type\":\"image\/jpeg\",\"filesize\":135442},\"trp-custom-language-flag\":{\"file\":\"Hero-Womens-Day-18x9.jpg\",\"width\":18,\"height\":9,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16855,\"alt\":\"PUMA Women's Day\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\",\"title\":\"Hero-Womens-Day\",\"aspect_ratio\":2,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1920,\"height\":960,\"file\":\"2020\/02\/Hero-Womens-Day.jpg\",\"filesize\":180217,\"sizes\":{\"medium\":{\"file\":\"Hero-Womens-Day-300x150.jpg\",\"width\":300,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7453},\"large\":{\"file\":\"Hero-Womens-Day-1024x512.jpg\",\"width\":1024,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":59619},\"thumbnail\":{\"file\":\"Hero-Womens-Day-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4493},\"medium_large\":{\"file\":\"Hero-Womens-Day-768x384.jpg\",\"width\":768,\"height\":384,\"mime-type\":\"image\/jpeg\",\"filesize\":34553},\"1536x1536\":{\"file\":\"Hero-Womens-Day-1536x768.jpg\",\"width\":1536,\"height\":768,\"mime-type\":\"image\/jpeg\",\"filesize\":135442},\"trp-custom-language-flag\":{\"file\":\"Hero-Womens-Day-18x9.jpg\",\"width\":18,\"height\":9,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16855,\"alt\":\"PUMA Women's Day\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\",\"title\":\"Hero-Womens-Day\",\"aspect_ratio\":2,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Ambassadors, athletes, and social fans will also be sporting the laces. And for every unique Instagram post that includes the laces and \\u0026lt;strong\\u0026gt;#PUMAWomen\\u0026lt;\/strong\\u0026gt;, we\u2019ll donate 1 euro. Plus, on the days leading up to International Women\u2019s Day, PUMA will make \\u0026lt;strong\\u0026gt;additional donations\\u0026lt;\/strong\\u0026gt; for \\u0026lt;strong\\u0026gt;every minute played\\u0026lt;\/strong\\u0026gt; and\\u0026lt;strong\\u0026gt; goal or point scored by our athletes\\u0026lt;\/strong\\u0026gt;. The social media campaign and the donations made \\u0026lt;strong\\u0026gt;based on our athletes\u2019 performances will contribute up to 25,000\\u0026lt;\/strong\\u0026gt; euros to the total contribution to Women Win of \\u0026lt;strong\\u0026gt;up to 100,000 euros\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Wanna get involved? Pop into your local PUMA shop next week and grab some laces, while they last!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Forever tied \\u0026lt;strong\\u0026gt;together, we can make a difference\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eAbout the Charity\\u003c\/h2\\u003e\\n\\u003cp\\u003eFounded in 2007, Women Win has given millions of girls and women across the world the opportunity to play sports and build leadership skills. The organization currently supports initiatives in Asia, the Pacific, Africa, Europe, and the Middle East as well as North, South and Central America.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe laces will be available at select PUMA stores and retail partners around the world, ahead of International Women\u2019s Day on March 8.\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-video {\"id\":\"9Mvy2i9MkHs\",\"title\":\"\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"width\":\"Wide\",\"content\":\"\\u003cp\\u003eSound fun? Get your purple PUMA laces and share your photo or video on Instagram with the hashtag #PUMAWomen. In exchange, PUMA will donate a Euro to Women Win!\\u003c\/p\\u003e\\n\"} \/-->","post_title":"PUMA Power: Women Win, with Purple Laces","post_excerpt":"Women\u2019s Day is just around the corner, and we\u2019ve got some very special plans! We\u2019ll be supporting girls and women in sport in an unexpected way\u2026 with shoe laces. Sound crazy? Well, crazy good maybe! The #PUMAWomen social media campaign starts next week, and here\u2019s how you can get involved\u2026\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-power-women-win-with-purple-laces","to_ping":"","pinged":"","post_modified":"2025-09-19 14:56:18","post_modified_gmt":"2025-09-19 14:56:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=16854","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":16854,"author":"5","date":"2020-02-28 08:15:17","date_gmt":"2020-02-28 07:15:17","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1510,\"height\":840,\"file\":\"2020\/02\/WomensDay2.jpg\",\"filesize\":129046,\"sizes\":{\"medium\":{\"file\":\"WomensDay2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":5891},\"large\":{\"file\":\"WomensDay2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":63060},\"thumbnail\":{\"file\":\"WomensDay2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3667},\"medium_large\":{\"file\":\"WomensDay2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":33690},\"trp-custom-language-flag\":{\"file\":\"WomensDay2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":387}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16878,\"alt\":\"Celebrate Women's Day with PUMA\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/WomensDay2.jpg\",\"title\":\"WomensDay2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Equality in Sports, PUMA-Style\",\"content\":\"This International Women's Day, be a part of something... purple\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWomen\u2019s Day is just around the corner, and we\u2019ve got some very special plans! We\u2019ll be supporting girls and women in sport in an unexpected way\u2026 with shoe laces. Sound crazy? Well, crazy good maybe! The #PUMAWomen social media campaign starts next week, and here\u2019s how you can get involved\u2026\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The idea: \\u0026lt;strong\\u0026gt;with every footwear purchase\\u0026lt;\/strong\\u0026gt; leading up to and including International Women\u2019s Day, on March 8th, we\u2019ll be giving away ultraviolet laces. Afterwards, we\u2019ll make a donation of up to 100,000 euros to \\u0026lt;strong\\u0026gt;Women Win\\u0026lt;\/strong\\u0026gt;, an organization \\u0026lt;strong\\u0026gt;delivering girls\u2019 sport programs across the globe\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The attention-catching \\u0026lt;strong\\u0026gt;ultraviolet laces\\u0026lt;\/strong\\u0026gt; make a bold visual statement and come with the message \\u0026lt;strong\\u0026gt;\u201cForever Tied Together\u201d\\u0026lt;\/strong\\u0026gt;. Beginning March 1, the laces will be given away with every footwear purchase at select \\u0026lt;strong\\u0026gt;retail locations globally\\u0026lt;\/strong\\u0026gt;, and for every pair of laces produced, \\u0026lt;strong\\u0026gt;PUMA will make a donation of 1 euro\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1920,\"height\":960,\"file\":\"2020\/02\/Hero-Womens-Day.jpg\",\"filesize\":180217,\"sizes\":{\"medium\":{\"file\":\"Hero-Womens-Day-300x150.jpg\",\"width\":300,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7453},\"large\":{\"file\":\"Hero-Womens-Day-1024x512.jpg\",\"width\":1024,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":59619},\"thumbnail\":{\"file\":\"Hero-Womens-Day-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4493},\"medium_large\":{\"file\":\"Hero-Womens-Day-768x384.jpg\",\"width\":768,\"height\":384,\"mime-type\":\"image\/jpeg\",\"filesize\":34553},\"1536x1536\":{\"file\":\"Hero-Womens-Day-1536x768.jpg\",\"width\":1536,\"height\":768,\"mime-type\":\"image\/jpeg\",\"filesize\":135442},\"trp-custom-language-flag\":{\"file\":\"Hero-Womens-Day-18x9.jpg\",\"width\":18,\"height\":9,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16855,\"alt\":\"PUMA Women's Day\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\",\"title\":\"Hero-Womens-Day\",\"aspect_ratio\":2,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1920,\"height\":960,\"file\":\"2020\/02\/Hero-Womens-Day.jpg\",\"filesize\":180217,\"sizes\":{\"medium\":{\"file\":\"Hero-Womens-Day-300x150.jpg\",\"width\":300,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7453},\"large\":{\"file\":\"Hero-Womens-Day-1024x512.jpg\",\"width\":1024,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":59619},\"thumbnail\":{\"file\":\"Hero-Womens-Day-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4493},\"medium_large\":{\"file\":\"Hero-Womens-Day-768x384.jpg\",\"width\":768,\"height\":384,\"mime-type\":\"image\/jpeg\",\"filesize\":34553},\"1536x1536\":{\"file\":\"Hero-Womens-Day-1536x768.jpg\",\"width\":1536,\"height\":768,\"mime-type\":\"image\/jpeg\",\"filesize\":135442},\"trp-custom-language-flag\":{\"file\":\"Hero-Womens-Day-18x9.jpg\",\"width\":18,\"height\":9,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16855,\"alt\":\"PUMA Women's Day\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\",\"title\":\"Hero-Womens-Day\",\"aspect_ratio\":2,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Ambassadors, athletes, and social fans will also be sporting the laces. And for every unique Instagram post that includes the laces and \\u0026lt;strong\\u0026gt;#PUMAWomen\\u0026lt;\/strong\\u0026gt;, we\u2019ll donate 1 euro. Plus, on the days leading up to International Women\u2019s Day, PUMA will make \\u0026lt;strong\\u0026gt;additional donations\\u0026lt;\/strong\\u0026gt; for \\u0026lt;strong\\u0026gt;every minute played\\u0026lt;\/strong\\u0026gt; and\\u0026lt;strong\\u0026gt; goal or point scored by our athletes\\u0026lt;\/strong\\u0026gt;. The social media campaign and the donations made \\u0026lt;strong\\u0026gt;based on our athletes\u2019 performances will contribute up to 25,000\\u0026lt;\/strong\\u0026gt; euros to the total contribution to Women Win of \\u0026lt;strong\\u0026gt;up to 100,000 euros\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Wanna get involved? Pop into your local PUMA shop next week and grab some laces, while they last!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Forever tied \\u0026lt;strong\\u0026gt;together, we can make a difference\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eAbout the Charity\\u003c\/h2\\u003e\\n\\u003cp\\u003eFounded in 2007, Women Win has given millions of girls and women across the world the opportunity to play sports and build leadership skills. The organization currently supports initiatives in Asia, the Pacific, Africa, Europe, and the Middle East as well as North, South and Central America.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe laces will be available at select PUMA stores and retail partners around the world, ahead of International Women\u2019s Day on March 8.\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-video {\"id\":\"9Mvy2i9MkHs\",\"title\":\"\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"width\":\"Wide\",\"content\":\"\\u003cp\\u003eSound fun? Get your purple PUMA laces and share your photo or video on Instagram with the hashtag #PUMAWomen. In exchange, PUMA will donate a Euro to Women Win!\\u003c\/p\\u003e\\n\"} \/-->","title":"PUMA Power : Les femmes gagnent, avec des lacets violets","excerpt":"La Journ\u00e9e de la femme approche \u00e0 grands pas, et nous avons pr\u00e9vu quelque chose de tr\u00e8s sp\u00e9cial ! Nous allons soutenir les filles et les femmes dans le sport d'une mani\u00e8re inattendue... avec des lacets de chaussures. Cela vous semble fou ? Eh bien, c'est peut-\u00eatre une id\u00e9e g\u00e9niale ! La campagne #PUMAWomen sur les r\u00e9seaux sociaux commence la semaine prochaine, et voici comment vous pouvez y participer...","status":"publish","password":"","name":"puma-power-women-win-with-purple-laces","modified":"2025-09-19 14:56:18","modified_gmt":"2025-09-19 14:56:18","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"28 f\u00e9vrier 2020 \u00e0 07:15","date_local":"28 f\u00e9vrier 2020","time_local":"07:15","slug":"puma-power-women-win-with-purple-laces","url":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-power-women-win-with-purple-laces\/","featured_image":{"width":1510,"height":840,"file":"2020\/02\/WomensDay2.jpg","filesize":129046,"sizes":{"medium":{"file":"WomensDay2-300x167.jpg","width":300,"height":167,"mime-type":"image\/jpeg","filesize":5891},"large":{"file":"WomensDay2-1024x570.jpg","width":1024,"height":570,"mime-type":"image\/jpeg","filesize":63060},"thumbnail":{"file":"WomensDay2-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":3667},"medium_large":{"file":"WomensDay2-768x427.jpg","width":768,"height":427,"mime-type":"image\/jpeg","filesize":33690},"trp-custom-language-flag":{"file":"WomensDay2-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":387}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":16878,"alt":"Celebrate Women's Day with PUMA","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/WomensDay2.jpg","title":"Journ\u00e9e de la femme2","aspect_ratio":1.7976190476190477,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA Power: Women Win, with Purple Laces","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/16854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=16854"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/16854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/16878"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=16854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=16854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}