{"id":15383,"date":"2019-12-09T09:19:44","date_gmt":"2019-12-09T08:19:44","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=15383"},"modified":"2025-10-27T21:15:04","modified_gmt":"2025-10-27T21:15:04","slug":"black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/","title":{"rendered":"Le noir est le nouveau jaune : Les fans ne se lassent pas du maillot noir du BVB \u00e0 D\u00fcsseldorf."},"content":{"rendered":"\n
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\n Accueil<\/a>\/\n Sports<\/a>\/\n Le noir est le nouveau jaune : Les fans ne se lassent pas du maillot noir du BVB \u00e0 D\u00fcsseldorf.\n <\/div>\n<\/div>\n
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Sports<\/a><\/div>\n
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Le maillot BVB de PUMA paralyse les boutiques de supporters<\/h1>\n
Le noir est le nouveau jaune : Les fans ne se lassent pas du maillot noir du BVB \u00e0 D\u00fcsseldorf.<\/div>\n
9 d\u00e9cembre 2019 <\/div>\n\n
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Les fans du BVB se d\u00e9cha\u00eenent apr\u00e8s l'excellente performance de leur \u00e9quipe (5:0) et \"cassent\" la boutique en ligne du BVB.<\/span>
PUMA avait exactement 9009 maillots sp\u00e9ciaux BVB<\/strong> mais le tout a disparu au bout de deux heures et demie. La cause ? Un jeu incroyable qui a entra\u00een\u00e9 une surcharge de la boutique en ligne.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\" ? Nous nous attendions \u00e0 ce qu'ils partent vite, mais pas \u00e0 ce point ! \u00c0 18 heures, apr\u00e8s exactement 150 minutes, notre maillot sp\u00e9cial \u00e9tait \u00e9puis\u00e9 - la folie absolue ! Entre-temps, la boutique en ligne s'est m\u00eame \u201ccass\u00e9e la figure\u201d, en raison du volume inattendu des ventes. ? \"<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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Ce maillot unique a \u00e9t\u00e9 cr\u00e9\u00e9 pour c\u00e9l\u00e9brer l'\u00e9tape importante franchie par le BVB.\u00a0anniversaire<\/strong> Le 19 d\u00e9cembre, l'Union europ\u00e9enne a organis\u00e9 une conf\u00e9rence sur le th\u00e8me \u201cLe charbon et l'acier : un h\u00e9ritage profond\u00e9ment enracin\u00e9\u201d. Nous sommes profond\u00e9ment enracin\u00e9s dans 110 ans d'h\u00e9ritage\".\u201d

Le patron du marketing du BVB Carsten Cramer : \u201cNous sommes tr\u00e8s heureux des r\u00e9actions positives \u00e0 l'\u00e9gard du maillot de l'\u00e9dition sp\u00e9ciale. D\u00e8s le d\u00e9part, il s'agissait d'une \u00e9dition limit\u00e9e. Mais nous n'excluons pas de faire de m\u00eame pour le 111e anniversaire. \u201c<\/strong>

Le maillot sp\u00e9cial actuel est noir de jais, avec les noms des joueurs et les num\u00e9ros au dos en argent. Sur la boutique en ligne du BVB, le produit est toujours affich\u00e9 avec la mention \u201cSOLD OUT\u201d ou \u201cVERGRIFFEN\u201d en majuscules. Avec un peu de chance, il r\u00e9appara\u00eetra l'ann\u00e9e prochaine !<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Cr\u00e9dits de la photo de couverture : Borussia Dortmund<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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En savoir plus sur le BVB<\/h2>\n <\/div>\n<\/div>\n\n\n\n
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\n Sports<\/a>\n

L'entra\u00eeneur du BVB, R\u00fcdiger Kos, nous parle de l'entra\u00eenement professionnel avec les enfants<\/h1>\n
Nous commen\u00e7ons tous par de petites choses.\nLorsque Marco Reus, star du Borussia Dortmund et joueur PUMA, a commenc\u00e9 \u00e0 jouer au football, il n'avait que 4 ans et il a travaill\u00e9 ses comp\u00e9tences dans les \u00e9quipes de jeunes du BVB pendant 10 ans.\nLa semaine derni\u00e8re, 36 enfants PUMA de Herzogenaurach ont eu la chance d'avoir un aper\u00e7u de ce que signifie jouer au plus haut niveau d\u00e8s le plus jeune \u00e2ge.\n<\/div>\n en savoir plus<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Les fans du BVB se d\u00e9cha\u00eenent apr\u00e8s l'excellente performance de leur \u00e9quipe (5:0) et \u201ccassent\u201d la boutique en ligne du BVB. PUMA a fabriqu\u00e9 exactement 9009 maillots sp\u00e9ciaux du BVB, mais tout le lot a disparu au bout de deux heures et demie.<\/p>","protected":false},"author":4,"featured_media":15395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":105058,"meta-headline":"PUMA's BVB Jersey paralyzes fan shop","footnotes":""},"categories":[18],"class_list":["post-15383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":15383,"post_author":"4","post_date":"2019-12-09 09:19:44","post_date_gmt":"2019-12-09 08:19:44","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Black is the new yellow: Fans can\u2019t get enough of BVB\u2019s black Dusseldorf match jersey","post_excerpt":"BVB fans go wild after their team\u2019s stellar 5: 0 performance, \u201cbreaking\u201d the BVB online shop. PUMA had exactly 9009 special BVB jerseys made, but the whole lot was gone after two and a half hours.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey","to_ping":"","pinged":"","post_modified":"2025-10-27 21:15:04","post_modified_gmt":"2025-10-27 21:15:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=15383","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":15383,"author":"4","date":"2019-12-09 09:19:44","date_gmt":"2019-12-09 08:19:44","content":"\n\n\n\n\n\n\n\n\n\n\n\n","title":"Le noir est le nouveau jaune : Les fans ne se lassent pas du maillot noir du BVB \u00e0 D\u00fcsseldorf.","excerpt":"Les fans du BVB se d\u00e9cha\u00eenent apr\u00e8s l'excellente performance de leur \u00e9quipe (5:0) et \u201ccassent\u201d la boutique en ligne du BVB. PUMA a fabriqu\u00e9 exactement 9009 maillots sp\u00e9ciaux du BVB, mais tout le lot a disparu au bout de deux heures et demie.","status":"publish","password":"","name":"black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey","modified":"2025-10-27 21:15:04","modified_gmt":"2025-10-27 21:15:04","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"9 d\u00e9cembre 2019 \u00e0 08:19","date_local":"9 d\u00e9cembre 2019","time_local":"08:19","slug":"black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey","url":"https:\/\/www.puma-catchup.com\/fr\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/","featured_image":{"width":1140,"height":640,"file":"2019\/12\/H2-BVB-Black-Jersey.jpg","filesize":112201,"sizes":{"medium":{"file":"H2-BVB-Black-Jersey-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":14723},"large":{"file":"H2-BVB-Black-Jersey-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":106366},"thumbnail":{"file":"H2-BVB-Black-Jersey-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7395},"medium_large":{"file":"H2-BVB-Black-Jersey-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":67458},"trp-custom-language-flag":{"file":"H2-BVB-Black-Jersey-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":432}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":15395,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/12\/H2-BVB-Black-Jersey.jpg","title":"H2-BVB-Noir-Jersey","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA's BVB Jersey paralyzes fan shop","categories":[{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/15383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=15383"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/15383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/15395"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=15383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=15383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}