{"id":15187,"date":"2019-11-25T16:55:50","date_gmt":"2019-11-25T15:55:50","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=15187"},"modified":"2025-09-19T14:57:09","modified_gmt":"2025-09-19T14:57:09","slug":"puma-and-balmains-new-fashion-frontier","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-and-balmains-new-fashion-frontier\/","title":{"rendered":"La nouvelle fronti\u00e8re de la mode entre PUMA et BALMAIN"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        La nouvelle fronti\u00e8re de la mode entre PUMA et BALMAIN\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/H3-Balmain-Launch-Event.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-and-balmains-new-fashion-frontier%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-and-balmains-new-fashion-frontier%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-and-balmains-new-fashion-frontier\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-and-balmains-new-fashion-frontier%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Plus forts ensemble : Le luxe et l'athl\u00e9tisme unissent leurs forces<\/h1>\n        <div class=\"articleintro\" >La nouvelle fronti\u00e8re de la mode entre PUMA et BALMAIN<\/div>\n        <div class=\"date\">25 novembre 2019 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA and BALMAIN\\u2019s new fashion frontier&quot;, \"text\": &quot;Luxury and athleisure, long rivals in the fashion scene, are joining forces, making a strong appearance on the new fashion frontier.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-and-balmains-new-fashion-frontier\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-and-balmains-new-fashion-frontier\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-and-balmains-new-fashion-frontier\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-and-balmains-new-fashion-frontier%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-and-balmains-new-fashion-frontier%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Le luxe et l'athl\u00e9tisme, longtemps rivaux sur la sc\u00e8ne de la mode, unissent leurs forces et font une apparition remarqu\u00e9e sur la nouvelle fronti\u00e8re de la mode.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>PUMA et BALMAIN ont c\u00e9l\u00e9br\u00e9 le lancement de leur premi\u00e8re collaboration cr\u00e9ative.<strong> Cara Delevingne <\/strong>a fait \u00e9quipe avec le directeur de la cr\u00e9ation de BALMAIN <strong>Olivier Rousteing<\/strong> pour faire de ce lancement un succ\u00e8s retentissant. L'\u00e9v\u00e9nement VIP, qui a eu lieu le 21 novembre \u00e0 Los Angeles, en Californie, a fait la une du L.A. Times et de Vogue, et a fait sourciller les fashionistas du monde entier, notamment gr\u00e2ce \u00e0 des invit\u00e9s sp\u00e9ciaux tels que <strong>Shanina Shaik, Eva Longoria et Alessandra Ambrosio<\/strong> (entre autres).<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G6-Amber-Heard-Balmain.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tActrice Amber Heard\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G5-Allessandra-Ambrosio.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tLe top model Alessandra Ambrosio\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G8-Eva-Longoria-Balmain.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tActrice Eva Longoria\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15187-18\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/cara-and-olivia-15-second-4x5.mp4?_=18\"><\/source><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/cara-and-olivia-15-second-4x5.mp4?_=18\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/cara-and-olivia-15-second-4x5.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/cara-and-olivia-15-second-4&#215;5.mp4<\/a><\/video><\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>En entrant dans l'espace industriel, les visiteurs ont d\u00e9couvert des sacs de frappe sur mesure et un ring de boxe au centre, dans le cadre d'une exposition interactive. Une fois \u00e0 l'int\u00e9rieur, les invit\u00e9s ont \u00e9t\u00e9 encourag\u00e9s \u00e0 <strong>combattre un adversaire inattendu... eux-m\u00eames<\/strong>. Apr\u00e8s avoir pris un selfie d'eux-m\u00eames dans un kiosque, l'image de chaque invit\u00e9 a \u00e9t\u00e9 projet\u00e9e contre un mur rembourr\u00e9. Ensuite, \u00e0 l'aide d'une paire de gants de boxe, les stars ont \u00e9t\u00e9 encourag\u00e9es \u00e0 donner un coup de poing \u00e0 leur image ou \u00e0 interagir avec leur clone \u00e0 l'\u00e9cran.<br\/>\n<br\/>Le plaisir a \u00e9t\u00e9 captur\u00e9 gr\u00e2ce \u00e0 la technologie de la r\u00e9alit\u00e9 augment\u00e9e et chaque invit\u00e9 a re\u00e7u une vid\u00e9o de 15 secondes o\u00f9 il interagit avec son portrait crach\u00e9. L'activit\u00e9 a obtenu le statut de \u201cknock-out\u201d pour avoir donn\u00e9 aux VIP quelque chose dont ils parleront longtemps apr\u00e8s l'\u00e9v\u00e9nement !<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G1-Balmain-Launch-Event.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G2-Balmain-Launch-Event.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Il s'agit de la confiance en soi, de l'amour, de la communaut\u00e9, de la communication. La relation que vous avez avec vous-m\u00eame. Le fait que tout le monde m\u00e9rite de se sentir bien et beau.<\/p>\n<br\/><br\/>Cara Delavingne, ambassadrice de PUMA, \u00e0 propos de la collection PUMA x<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>La soir\u00e9e s'est termin\u00e9e par un <strong>une performance puissante<\/strong> o\u00f9 la collection de 35 pi\u00e8ces a \u00e9t\u00e9 pr\u00e9sent\u00e9e, avec en point d'orgue l'apparition sp\u00e9ciale de Cara Delivingne, ambassadrice de PUMA, et d'Olivier Rousteing, directeur de la cr\u00e9ation de BALMAIN. La performance a fait \u00e9cho \u00e0 la <strong>L'esprit de la campagne PUMA x BALMAIN<\/strong> et comprenait des performances en solo, des duos et des moments en groupe mettant en valeur la danse \u00e0 travers un \u00e9quilibre \u00e9gal entre l'amour et la haine. Combattre le bon combat.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15187-19\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/performance-vid-2-4x5.mp4?_=19\"><\/source><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/performance-vid-2-4x5.mp4?_=19\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/performance-vid-2-4x5.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/performance-vid-2-4&#215;5.mp4<\/a><\/video><\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Cr\u00e9dits photos : Getty Images<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Ressentir l'esprit PUMA x BALMAIN<\/h2>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15187-20\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/atmosphere-4x5-1.mp4?_=20\" \/><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/atmosphere-4x5-1.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/atmosphere-4&#215;5-1.mp4<\/a><\/video><\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Les invit\u00e9s sp\u00e9ciaux sont venus v\u00eatus de PUMA x BALMAIN<\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev6bcb9b66-a46f-4e8a-a22a-2b6f7fa3a3cb\"><\/div>\n    <\/div>\n\t<div id=\"swipe_6bcb9b66-a46f-4e8a-a22a-2b6f7fa3a3cb\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"6bcb9b66-a46f-4e8a-a22a-2b6f7fa3a3cb\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/M6-Bella-Thorne-Balmain.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/M6-Angus-Cloud-Balmain.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/M4-Eva-Longoria-Balmain-2.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/M1-Cara-Delevingne-Balmain-1.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext6bcb9b66-a46f-4e8a-a22a-2b6f7fa3a3cb\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Cara \u00e0 propos de la collaboration<\/h2>\n    <\/div>\n<\/div>\n<!-- row quote slider -->\n<div class=\"row quoteSlider rowSlider1 spacing\" style=\"min-height:100px\">\n\n\t<div class=\"col\" style=\"\">\n\t\t<div class=\"nomobile vertCenter arrowBorder swiperoutside-button-prev swipeprev0a072906-8493-4b84-94e2-ac68287b47ae\"><\/div>\n\t<\/div>\n\t<div id=\"swipe_0a072906-8493-4b84-94e2-ac68287b47ae\" class=\"col swiper myswiper\" data-ssize=\"1\" data-id=\"0a072906-8493-4b84-94e2-ac68287b47ae\" data-pagination=\"true\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t    <div class=\"articleText swiper-slide swiper-slide1\"><div class=\"swipeQuote textStyle_quote\"> <p>La marque Balmain est aussi courageuse et f\u00e9roce que celle de PUMA, et j'\u00e9tais tr\u00e8s enthousiaste \u00e0 l'id\u00e9e de ce que nous pourrions faire ensemble. Je suis tr\u00e8s fier du r\u00e9sultat de cette collaboration.<\/p>\n<br\/><br\/>Cara Delevingne <br\/><br\/><b><\/b><\/div><\/div>\n\t\t    <div class=\"articleText swiper-slide swiper-slide1\"><div class=\"swipeQuote textStyle_quote\"> Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore <br\/><br\/><b><\/b><\/div><\/div>\n\t\t    \n\t\t    \n\t\t    \n\t\t    \n\t\t<\/div>\n\t\t<div class=\"swipepagination\" style=\"\"><\/div>\n\t<\/div>\n\t<div class=\"col\" style=\"\">\n\t\t<div class=\"nomobile vertCenter arrowBorder swiperoutside-button-next swipenext0a072906-8493-4b84-94e2-ac68287b47ae\"><\/div>\n\t<\/div>\n<\/div>\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/M5-Balmain-Show-LA-Cara-Olivier.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Cara Delevingne et Olivier Rousteing regardent le d\u00e9fil\u00e9.<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"row articleMulti1 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-balmain-and-cara-delevingne-team-up-for-first-ever-collaboration\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"14548\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/10\/Header-Cara-Balmain.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>PUMA, BALMAIN et Cara Delevingne s'associent pour une toute premi\u00e8re collaboration<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tCara Delevingne est l'une des ambassadrices les plus prolifiques de la marque PUMA depuis 2016. Aujourd'hui, l'actrice et mannequin anglaise s'est associ\u00e9e \u00e0 BALMAIN pour cr\u00e9er sa toute premi\u00e8re collection pour PUMA.\nLa collaboration prendra la forme de deux collections capsules en \u00e9dition limit\u00e9e, qui seront disponibles dans le monde entier le 21 novembre.\nDans la campagne inspir\u00e9e de la boxe, Cara sera aux c\u00f4t\u00e9s de son ami et directeur de la cr\u00e9ation de BALMAIN, Olivier Rousteing.\n\n\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-balmain-and-cara-delevingne-team-up-for-first-ever-collaboration\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le luxe et l'athl\u00e9tisme, longtemps rivaux sur la sc\u00e8ne de la mode, unissent leurs forces et font une apparition remarqu\u00e9e sur la nouvelle fronti\u00e8re de la mode.<\/p>","protected":false},"author":4,"featured_media":15199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":8438,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-15187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":15187,"post_author":"4","post_date":"2019-11-25 16:55:50","post_date_gmt":"2019-11-25 15:55:50","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2019\/11\/H3-Balmain-Launch-Event.jpg\",\"filesize\":146548,\"sizes\":{\"medium\":{\"file\":\"H3-Balmain-Launch-Event-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12286},\"large\":{\"file\":\"H3-Balmain-Launch-Event-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":109619},\"thumbnail\":{\"file\":\"H3-Balmain-Launch-Event-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7427},\"medium_large\":{\"file\":\"H3-Balmain-Launch-Event-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":64326},\"trp-custom-language-flag\":{\"file\":\"H3-Balmain-Launch-Event-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":453}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15199,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/H3-Balmain-Launch-Event.jpg\",\"title\":\"H3-Balmain-Launch-Event\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Stronger together: Luxury \\u0026 athleisure join forces\",\"content\":\"PUMA and BALMAIN\u2019s new fashion frontier\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eLuxury and athleisure, long rivals in the fashion scene, are joining forces, making a strong appearance on the new fashion frontier.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA and BALMAIN celebrated the launch of their first creative collaboration, and\\u0026lt;strong\\u0026gt; Cara Delevingne \\u0026lt;\/strong\\u0026gt;teamed up with BALMAIN creative director \\u0026lt;strong\\u0026gt;Olivier Rousteing\\u0026lt;\/strong\\u0026gt; to make the launch a resounding success. The VIP event, which took place on November 21st\u00a0in Los Angeles, California, made headlines in the L.A. Times and Vogue, raising the eyebrows of fashionistas across the globe, thanks in part to special guests like \\u0026lt;strong\\u0026gt;Shanina Shaik, Eva Longoria, and Alessandra Ambrosio\\u0026lt;\/strong\\u0026gt; (amongst others).\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2019\/11\/G6-Amber-Heard-Balmain.jpg\",\"filesize\":144865,\"sizes\":{\"medium\":{\"file\":\"G6-Amber-Heard-Balmain-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11947},\"large\":{\"file\":\"G6-Amber-Heard-Balmain-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87096},\"thumbnail\":{\"file\":\"G6-Amber-Heard-Balmain-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6342},\"medium_large\":{\"file\":\"G6-Amber-Heard-Balmain-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":53784},\"trp-custom-language-flag\":{\"file\":\"G6-Amber-Heard-Balmain-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15190,\"alt\":\"\",\"caption\":\"Actress Amber Heard\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G6-Amber-Heard-Balmain.jpg\",\"title\":\"G6-Amber-Heard-Balmain\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2019\/11\/G5-Allessandra-Ambrosio.jpg\",\"filesize\":171780,\"sizes\":{\"medium\":{\"file\":\"G5-Allessandra-Ambrosio-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13060},\"large\":{\"file\":\"G5-Allessandra-Ambrosio-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":96937},\"thumbnail\":{\"file\":\"G5-Allessandra-Ambrosio-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8225},\"medium_large\":{\"file\":\"G5-Allessandra-Ambrosio-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":60169},\"trp-custom-language-flag\":{\"file\":\"G5-Allessandra-Ambrosio-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15189,\"alt\":\"\",\"caption\":\"Supermodel Alessandra Ambrosio\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G5-Allessandra-Ambrosio.jpg\",\"title\":\"G5-Allessandra-Ambrosio\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2019\/11\/G8-Eva-Longoria-Balmain.jpg\",\"filesize\":139627,\"sizes\":{\"medium\":{\"file\":\"G8-Eva-Longoria-Balmain-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9408},\"large\":{\"file\":\"G8-Eva-Longoria-Balmain-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":71686},\"thumbnail\":{\"file\":\"G8-Eva-Longoria-Balmain-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5062},\"medium_large\":{\"file\":\"G8-Eva-Longoria-Balmain-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":41978},\"trp-custom-language-flag\":{\"file\":\"G8-Eva-Longoria-Balmain-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":431}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15188,\"alt\":\"\",\"caption\":\"Actress Eva Longoria\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G8-Eva-Longoria-Balmain.jpg\",\"title\":\"G8-Eva-Longoria-Balmain\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true,true,true],\"aspect\":\"0\",\"style\":\"3\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv style=\\u0022width: 640px;\\u0022 class=\\u0022wp-video\\u0022\\u003e\\u003cvideo class=\\u0022wp-video-shortcode\\u0022 id=\\u0022video-15187-18\\u0022 width=\\u0022640\\u0022 height=\\u0022360\\u0022 preload=\\u0022metadata\\u0022 controls=\\u0022controls\\u0022\\u003e\\u003csource type=\\u0022video\/mp4\\u0022 src=\\u0022https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/cara-and-olivia-15-second-4x5.mp4?_=18\\u0022\\u003e\\u003c\/source\\u003e\\u003csource type=\\u0022video\/mp4\\u0022 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Once inside, guests were encouraged to \\u0026lt;strong\\u0026gt;fight an unexpected opponent\u2026 themselves\\u0026lt;\/strong\\u0026gt;. After taking a selfie of themselves in a kiosk, each guest\u2019s image was projected against a padded wall. Then, using a pair of boxing gloves, the stars were encouraged to punch the image of themselves, or otherwise interact with their on-screen clone.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The fun was captured via Augmented Reality technology and each guest received a :15 second video of themselves interacting with their spitting image. The activity achieved \u201cknock-out\u201d status for giving VIPs something to talk about long after the event!\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2019\/11\/G1-Balmain-Launch-Event.jpg\",\"filesize\":288999,\"sizes\":{\"medium\":{\"file\":\"G1-Balmain-Launch-Event-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":14297},\"large\":{\"file\":\"G1-Balmain-Launch-Event-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":120143},\"thumbnail\":{\"file\":\"G1-Balmain-Launch-Event-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6605},\"medium_large\":{\"file\":\"G1-Balmain-Launch-Event-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":71626},\"trp-custom-language-flag\":{\"file\":\"G1-Balmain-Launch-Event-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":422}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15194,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G1-Balmain-Launch-Event.jpg\",\"title\":\"G1-Balmain-Launch-Event\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2019\/11\/G2-Balmain-Launch-Event.jpg\",\"filesize\":217227,\"sizes\":{\"medium\":{\"file\":\"G2-Balmain-Launch-Event-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10234},\"large\":{\"file\":\"G2-Balmain-Launch-Event-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":89127},\"thumbnail\":{\"file\":\"G2-Balmain-Launch-Event-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5356},\"medium_large\":{\"file\":\"G2-Balmain-Launch-Event-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":52273},\"trp-custom-language-flag\":{\"file\":\"G2-Balmain-Launch-Event-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":392}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15195,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G2-Balmain-Launch-Event.jpg\",\"title\":\"G2-Balmain-Launch-Event\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eIt\u2019s about self-belief, love, community, communication. The relationship you have with yourself. That everyone deserves to feel good and beautiful.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003ePUMA Ambassador Cara Delavingne, on the PUMA x collection\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The evening ended with a \\u0026lt;strong\\u0026gt;powerful performance\\u0026lt;\/strong\\u0026gt; where the 35-piece collection was showcased, culminating in the special appearance by PUMA Ambassador Cara Delivingne and BALMAIN Creative Director Olivier Rousteing. The performance echoed the \\u0026lt;strong\\u0026gt;PUMA x BALMAIN campaign\u2019s spirit\\u0026lt;\/strong\\u0026gt; and included solo performances, duets and group moments showcasing dance through an equal balance of love and hate. 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14:57:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=15187","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":15187,"author":"4","date":"2019-11-25 16:55:50","date_gmt":"2019-11-25 15:55:50","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2019\/11\/H3-Balmain-Launch-Event.jpg\",\"filesize\":146548,\"sizes\":{\"medium\":{\"file\":\"H3-Balmain-Launch-Event-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12286},\"large\":{\"file\":\"H3-Balmain-Launch-Event-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":109619},\"thumbnail\":{\"file\":\"H3-Balmain-Launch-Event-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7427},\"medium_large\":{\"file\":\"H3-Balmain-Launch-Event-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":64326},\"trp-custom-language-flag\":{\"file\":\"H3-Balmain-Launch-Event-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":453}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15199,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/H3-Balmain-Launch-Event.jpg\",\"title\":\"H3-Balmain-Launch-Event\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Stronger together: Luxury \\u0026 athleisure join forces\",\"content\":\"PUMA and BALMAIN\u2019s new fashion frontier\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eLuxury and athleisure, long rivals in the fashion scene, are joining forces, making a strong appearance on the new fashion frontier.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA and BALMAIN celebrated the launch of their first creative collaboration, and\\u0026lt;strong\\u0026gt; Cara Delevingne \\u0026lt;\/strong\\u0026gt;teamed up with BALMAIN creative director \\u0026lt;strong\\u0026gt;Olivier Rousteing\\u0026lt;\/strong\\u0026gt; to make the launch a resounding success. The VIP event, which took place on November 21st\u00a0in Los Angeles, California, made headlines in the L.A. 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