{"id":12717,"date":"2019-06-06T14:29:01","date_gmt":"2019-06-06T12:29:01","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=12717"},"modified":"2025-09-19T14:59:08","modified_gmt":"2025-09-19T14:59:08","slug":"rocking-cricket-world-cup-how-puma-supports-virat-kohli-and-team-india","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sports\/rocking-cricket-world-cup-how-puma-supports-virat-kohli-and-team-india\/","title":{"rendered":"La Coupe du monde de cricket \u00e0 la mode : Comment PUMA soutient Virat Kohli et l'\u00e9quipe indienne"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sports\/\">Sports<\/a>\/\n        La Coupe du monde de cricket \u00e0 la mode : Comment PUMA soutient Virat Kohli et l'\u00e9quipe indienne\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/H1-Cricket-World-Cup-Virat-Kohli.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\">Sports<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Frocking-cricket-world-cup-how-puma-supports-virat-kohli-and-team-india%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Frocking-cricket-world-cup-how-puma-supports-virat-kohli-and-team-india%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sports\/rocking-cricket-world-cup-how-puma-supports-virat-kohli-and-team-india\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Frocking-cricket-world-cup-how-puma-supports-virat-kohli-and-team-india%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Coupe du monde de cricket \u00e0 bascule<\/h1>\n        <div class=\"articleintro\" >PUMA soutient Virat Kohli avec un hymne et des chaussures en or<\/div>\n        <div class=\"date\">6 juin 2019 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Rocking Cricket World Cup: How PUMA supports Virat Kohli and Team India&quot;, \"text\": &quot;6 weeks, 10 teams, 150 cricketers: The 2019 Cricket World Cup is a definite highlight for cricketers and fans.\\nTo support our most important cricketer as good as we can, PUMA not only dropped collector\\u2019s edition shoes for Virat Kohli and Cricket lovers but also an anthem to properly root for him and Team India.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sports\/rocking-cricket-world-cup-how-puma-supports-virat-kohli-and-team-india\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sports\/rocking-cricket-world-cup-how-puma-supports-virat-kohli-and-team-india\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sports\/rocking-cricket-world-cup-how-puma-supports-virat-kohli-and-team-india\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Frocking-cricket-world-cup-how-puma-supports-virat-kohli-and-team-india%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsports%2Frocking-cricket-world-cup-how-puma-supports-virat-kohli-and-team-india%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">6 semaines, 10 \u00e9quipes, 150 joueurs de cricket : La Coupe du monde de cricket 2019 est un \u00e9v\u00e9nement incontournable pour les joueurs et les fans de cricket.<\/span>\n<span class=\"textStyle_intro\">Pour soutenir au mieux notre joueur de cricket le plus important, PUMA a non seulement lanc\u00e9 des chaussures en \u00e9dition collector pour Virat Kohli et les amateurs de cricket, mais aussi un hymne pour l'encourager, lui et l'\u00e9quipe d'Inde.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Le <strong>\u00e9dition sp\u00e9ciale collector des chaussures de cricket one8<\/strong> rend hommage au capitaine indien Virat Kohli. Con\u00e7ue sur mesure pour que le batteur de premier ordre se distingue lors du plus grand \u00e9v\u00e9nement de cricket de l'ann\u00e9e, elle arbore ses couleurs pr\u00e9f\u00e9r\u00e9es : le blanc avec des accents dor\u00e9s. L'\u00e9dition limit\u00e9e comprend seulement <strong>150 paires de chaussures.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/G1-Cricket-World-Cup.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>C'est avec humilit\u00e9 que je re\u00e7ois ce traitement sp\u00e9cial de la part de ma famille PUMA. \u00c0 l'approche d'un tournoi tr\u00e8s important, je suis impatient d'entrer sur le terrain dans le Soulier d'Or PUMA fait sur mesure. J'ai toujours aim\u00e9 le blanc et l'or et ce mod\u00e8le r\u00e9pond vraiment \u00e0 mes besoins en termes de maintien et de style. <\/p>\n<br\/><br\/>Virat Kohli, joueur de cricket indien<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BxuILFPgj6w\/\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir ce message sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>Mes chaussures \u00e0 crampons de la Coupe du Monde sont l\u00e0, par\u00e9es d'or et de blanc ! J'ai h\u00e2te de vous pr\u00e9senter la PUMA one8 Gold Spike Collector's Edition et je suis encore plus impatient de les utiliser sur le terrain. ? Merci d'avoir cr\u00e9\u00e9 cette paire en \u00e9dition limit\u00e9e pour moi, @pumaindia. Entrons ensemble dans l'histoire. ? #PUMAone8GoldSpike<br\/>\n<br\/>A post shared by Virat Kohli (@virat.kohli) on May 21, 2019 at 3:11am PDT<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Contribuant \u00e9galement \u00e0 l'am\u00e9lioration de l'image de marque de l'Union europ\u00e9enne, le\u00a0<strong>fr\u00e9n\u00e9sie de cricket<\/strong>, PUMA a \u00e9galement lanc\u00e9 <strong>SOCKTHEM<\/strong> avec Virat Kohli et <strong>La plus grande star indienne du hip-hop Divine.<\/strong> La campagne offre aux fans de cricket tout ce dont ils ont besoin pour soutenir les hommes en bleu : un hymne rap et un geste symbolique.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6KBE8iRTg8Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><strong>\u201cLe cricket est l'un des plus grands int\u00e9grateurs culturels en Inde. La campagne SOCKTHEM c\u00e9l\u00e8bre le cricket et la culture du sport qui unit notre nation. L'hymne est un moyen parfait pour les fans d'exprimer leur soutien \u00e0 Virat et d'encourager l'\u00e9quipe indienne\u201d.\u201d<\/strong> dit <strong>Abhishek Ganguly,<\/strong> Directeur g\u00e9n\u00e9ral de PUMA Inde.<br\/>\n<br\/>Pour l'homme derri\u00e8re la piste,\u00a0<strong>Divine<\/strong>, SOCKTHEM \u00e9tait <strong>\u201cl'un des projets les plus uniques\u201c<\/strong> sur lesquels il a travaill\u00e9.<strong>\u201cJe suis tr\u00e8s enthousiaste \u00e0 l'id\u00e9e d'avoir jou\u00e9 un r\u00f4le aussi important dans la campagne. J'esp\u00e8re que tout le monde prendra autant de plaisir \u00e0 la chanter que j'en ai pris \u00e0 lui donner vie.<\/strong><strong>\u201d<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/G3-Cricket-World-Cup.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Le clip vid\u00e9o montre \u00e9galement d'autres ambassadeurs de la marque PUMA, comme Sushma Verma, joueuse nationale indienne de cricket, et Mary Kom, boxeuse olympique indienne, qui expriment leur soutien \u00e0 l'\u00e9quipe. <\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Le clip de campagne a \u00e9t\u00e9 publi\u00e9 le 31 mai. Deux jours plus tard, il comptait plus de\u00a0<strong>27 millions de vues<\/strong> sur YouTube et plus de 7 millions de vues sur les m\u00e9dias sociaux, notamment Instagram, Twitter et Facebook.<br\/>\n<br\/>Le geste de la vid\u00e9o s'inspire du moment embl\u00e9matique de Virat Kohli, o\u00f9 il a fait une d\u00e9claration en faisant le geste suivant : \"Je n'ai pas d'autre choix que de faire ce que je veux. <strong>il laisse sa batte parler.<\/strong><br\/>\n<br\/>La campagne fonctionne parfaitement, et pas seulement sur le plan num\u00e9rique : L'\u00e9quipe de l'Inde a \u00e9t\u00e9 imm\u00e9diatement op\u00e9rationnelle avec un <strong>victoire lors de leur premier match<\/strong> du tournoi contre l'Afrique du Sud. Ensuite, Virat Kohli et les hommes en bleu affronteront l'Afrique du Sud.\u00a0<strong>Australie le dimanche 9 juin<\/strong> (9h30 GMT \/ 15h IST).<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/M2-Cricket-World-Cup.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Ce batteur droitier est un joueur de cricket indien, actuellement capitaine de l'\u00e9quipe nationale indienne. Virat Kohli est consid\u00e9r\u00e9 comme l'un des meilleurs batteurs du monde. Il joue pour les Royal Challengers Bangalore dans le championnat indien de premi\u00e8re division. Il est le capitaine de l'\u00e9quipe depuis 2013. Depuis octobre 2017, il est le meilleur batteur au monde des One Day International (ODI - forme de cricket dans laquelle un match se d\u00e9roule g\u00e9n\u00e9ralement en une journ\u00e9e) et est actuellement le meilleur batteur au classement des Test. Parmi les batteurs indiens, Virat Kohli a le meilleur classement en Test (937 points), en ODI (911 points) et en T20I (897 points ; une forme de cricket, dans laquelle chaque \u00e9quipe fait face \u00e0 un classement de vingt overs).<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Derni\u00e8res nouvelles sur CATch up<\/h2>\n    <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sports\/\" class=\"secondary\">Sports<\/a>\n\t\t\t        <h4>PUMA Motorsport triomphe dans les deux plus grandes courses de l'ann\u00e9e<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Quel week-end pour PUMA Motorsport qui a remport\u00e9 les deux plus grandes courses de l'ann\u00e9e en une seule journ\u00e9e !\nTout d'abord, Lewis Hamilton a remport\u00e9 le Grand Prix de Formule 1 de Monaco, une course tr\u00e8s sp\u00e9ciale puisque le monde de la F1 a rendu hommage \u00e0 la l\u00e9gende de la F1 Niki Lauda, d\u00e9c\u00e9d\u00e9e la semaine derni\u00e8re \u00e0 l'\u00e2ge de 70 ans.\nEnsuite, Simon Pagenaud, pilote fourni par PUMA et membre de l'\u00e9quipe Penske, a remport\u00e9 les 500 miles d'Indianapolis, sans doute la course la plus prestigieuse du calendrier.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-motorsport-triumphs-in-the-two-biggest-races-of-the-year\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/puma-motorsport-triumphs-in-the-two-biggest-races-of-the-year\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"PUMA Motorsports\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/05\/H1-Motorsport-Triumph.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" \n\t\t\t\t\t\t\t\t\t    id=\"12629\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/05\/H1-Clean-Sneakers.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\" class=\"secondary2\">Sportstyle<\/a>\n\t\t\t\t\t\t\t        <h4>Oui, vous pouvez mettre vos chaussures de sport dans le lave-linge !<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Nous aimons tous les baskets. Et nous les portons souvent. Par cons\u00e9quent, t\u00f4t ou tard, le jour viendra o\u00f9 elles n'auront plus l'air neuves. C'est alors que la question se pose : Laver oui ou non ?\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" data-no-translation=\"\" data-trp-gettext=\"\">lire l&#8217;histoire<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>6 semaines, 10 \u00e9quipes, 150 joueurs de cricket : La Coupe du monde de cricket 2019 est un \u00e9v\u00e9nement incontournable pour les joueurs et les fans de cricket.<br \/>\nPour soutenir au mieux notre joueur de cricket le plus important, PUMA a non seulement lanc\u00e9 des chaussures en \u00e9dition collector pour Virat Kohli et les amateurs de cricket, mais aussi un hymne pour l'encourager, lui et l'\u00e9quipe d'Inde.<\/p>","protected":false},"author":4,"featured_media":12719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":19750,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-12717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":12717,"post_author":"4","post_date":"2019-06-06 14:29:01","post_date_gmt":"2019-06-06 12:29:01","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1340,\"height\":840,\"file\":\"2019\/06\/H1-Cricket-World-Cup-Virat-Kohli.jpg\",\"filesize\":125223,\"sizes\":{\"medium\":{\"file\":\"H1-Cricket-World-Cup-Virat-Kohli-300x188.jpg\",\"width\":300,\"height\":188,\"mime-type\":\"image\/jpeg\",\"filesize\":14203},\"large\":{\"file\":\"H1-Cricket-World-Cup-Virat-Kohli-1024x642.jpg\",\"width\":1024,\"height\":642,\"mime-type\":\"image\/jpeg\",\"filesize\":98323},\"thumbnail\":{\"file\":\"H1-Cricket-World-Cup-Virat-Kohli-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6358},\"medium_large\":{\"file\":\"H1-Cricket-World-Cup-Virat-Kohli-768x481.jpg\",\"width\":768,\"height\":481,\"mime-type\":\"image\/jpeg\",\"filesize\":61204},\"trp-custom-language-flag\":{\"file\":\"H1-Cricket-World-Cup-Virat-Kohli-18x12.jpg\",\"width\":18,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":476}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12719,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/H1-Cricket-World-Cup-Virat-Kohli.jpg\",\"title\":\"H1-Cricket-World-Cup-Virat-Kohli\",\"aspect_ratio\":1.5952380952380953,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Rocking Cricket World Cup\",\"content\":\"PUMA supports Virat Kohli with an anthem and golden shoes\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e6 weeks, 10 teams, 150 cricketers: The 2019 Cricket World Cup is a definite highlight for cricketers and fans.\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eTo support our most important cricketer as good as we can, PUMA not only dropped collector\u2019s edition shoes for Virat Kohli and Cricket lovers but also an anthem to properly root for him and Team India.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;special collector\u2019s edition of the one8 cricket shoes\\u0026lt;\/strong\\u0026gt; pays tribute to India\u2019s captain Virat Kohli. Tailormade for the top-order batsman to stand out at the biggest cricketing event of the year, it features his favorite colors: white with golden accents. The limited edition includes only \\u0026lt;strong\\u0026gt;150 pairs of shoes.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2019\/06\/G1-Cricket-World-Cup.jpg\",\"filesize\":77333,\"sizes\":{\"medium\":{\"file\":\"G1-Cricket-World-Cup-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":5990},\"large\":{\"file\":\"G1-Cricket-World-Cup-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":48891},\"thumbnail\":{\"file\":\"G1-Cricket-World-Cup-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4126},\"medium_large\":{\"file\":\"G1-Cricket-World-Cup-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":28446},\"trp-custom-language-flag\":{\"file\":\"G1-Cricket-World-Cup-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":351}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12720,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/G1-Cricket-World-Cup.jpg\",\"title\":\"G1-Cricket-World-Cup\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2019\/06\/G1-Cricket-World-Cup.jpg\",\"filesize\":77333,\"sizes\":{\"medium\":{\"file\":\"G1-Cricket-World-Cup-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":5990},\"large\":{\"file\":\"G1-Cricket-World-Cup-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":48891},\"thumbnail\":{\"file\":\"G1-Cricket-World-Cup-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4126},\"medium_large\":{\"file\":\"G1-Cricket-World-Cup-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":28446},\"trp-custom-language-flag\":{\"file\":\"G1-Cricket-World-Cup-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":351}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12720,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/G1-Cricket-World-Cup.jpg\",\"title\":\"G1-Cricket-World-Cup\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eI\u2019m humbled to receive this special treatment from my PUMA family. With a very important tournament ahead of us, I\u2019m excited to take the field in PUMA\u2019s custom-made Golden Shoe. I have always loved white and gold and the design truly compliments my needs in terms of the fit and style. \\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eVirat Kohli, Indian Cricketer\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/BxuILFPgj6w\/\\u0022 data-instgrm-version=\\u002212\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; align-items: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 19% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding-top: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: auto;\\u0022\\u003e\\n\\u003cdiv style=\\u0022width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;My World Cup ? spikes are here \u2013 decked in gold \\u0026amp;amp; white! Super excited to show you the PUMA one8 Gold Spike Collector\u2019s Edition and even more thrilled to put them to work on the pitch. ? Cheers for crafting this limited-edition pair for me, @pumaindia. Let\u2019s go create history together. ? #PUMAone8GoldSpike\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by  Virat Kohli (@virat.kohli) on May 21, 2019 at 3:11am PDT\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Further contributing to the\u00a0\\u0026lt;strong\\u0026gt;cricket frenzy\\u0026lt;\/strong\\u0026gt;, PUMA also launched \\u0026lt;strong\\u0026gt;SOCKTHEM\\u0026lt;\/strong\\u0026gt; featuring Virat Kohli and \\u0026lt;strong\\u0026gt;India\u2019s biggest hip-hop star Divine.\\u0026lt;\/strong\\u0026gt; The campaign gives cricket fans everything they need to have to support the Men in Blue: a rap anthem and a symbolic gesture.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/6KBE8iRTg8Y\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\u201cCricket is one of the biggest cultural integrators in India. The SOCKTHEM campaign celebrates cricket and the culture of the sport that unites our nation. The anthem is a perfect way for fans to voice their support for Virat and cheer for Team India,\u201d\\u0026lt;\/strong\\u0026gt; said \\u0026lt;strong\\u0026gt;Abhishek Ganguly,\\u0026lt;\/strong\\u0026gt; PUMA India\u2019s Managing Director.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;For the man behind the track,\u00a0\\u0026lt;strong\\u0026gt;Divine\\u0026lt;\/strong\\u0026gt;, SOCKTHEM was \\u0026lt;strong\\u0026gt;\u201cone of the most unique projects\u201c\\u0026lt;\/strong\\u0026gt; he has worked on.\\u0026lt;strong\\u0026gt;\u201cI am super excited to have played such an integral role in the campaign. I hope everyone enjoys singing it, as much as I enjoyed bringing it to life.\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;\u201d\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2019\/06\/G3-Cricket-World-Cup.jpg\",\"filesize\":120686,\"sizes\":{\"medium\":{\"file\":\"G3-Cricket-World-Cup-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10751},\"large\":{\"file\":\"G3-Cricket-World-Cup-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":71078},\"thumbnail\":{\"file\":\"G3-Cricket-World-Cup-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5842},\"medium_large\":{\"file\":\"G3-Cricket-World-Cup-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":45238},\"trp-custom-language-flag\":{\"file\":\"G3-Cricket-World-Cup-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":432}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12753,\"alt\":\"\",\"caption\":\"The music video also sees other PUMA brand ambassadors like Sushma Verma, Indian National Woman Cricketer, and Mary Kom, Indian Olympic Boxer expressing their support for the team. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/G3-Cricket-World-Cup.jpg\",\"title\":\"G3-Cricket-World-Cup\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2019\/06\/G3-Cricket-World-Cup.jpg\",\"filesize\":120686,\"sizes\":{\"medium\":{\"file\":\"G3-Cricket-World-Cup-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10751},\"large\":{\"file\":\"G3-Cricket-World-Cup-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":71078},\"thumbnail\":{\"file\":\"G3-Cricket-World-Cup-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5842},\"medium_large\":{\"file\":\"G3-Cricket-World-Cup-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":45238},\"trp-custom-language-flag\":{\"file\":\"G3-Cricket-World-Cup-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":432}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12753,\"alt\":\"\",\"caption\":\"The music video also sees other PUMA brand ambassadors like Sushma Verma, Indian National Woman Cricketer, and Mary Kom, Indian Olympic Boxer expressing their support for the team. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/G3-Cricket-World-Cup.jpg\",\"title\":\"G3-Cricket-World-Cup\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The campaign video was released on May 31. Two days later, it had more than\u00a0\\u0026lt;strong\\u0026gt;27 million views\\u0026lt;\/strong\\u0026gt; on YouTube and more than 7 million views on social media including Instagram, Twitter and Facebook.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The gesture in the video is inspired by Virat Kohli\u2019s iconic moment, where he made a statement by gesturing that \\u0026lt;strong\\u0026gt;he lets his bat do the talking.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The campaign works perfectly, not only digitally: Team India was up and running straightaway with a \\u0026lt;strong\\u0026gt;victory in their first match\\u0026lt;\/strong\\u0026gt; of the tournament against South Africa. Next, Virat Kohli and the Men in Blue take on\u00a0\\u0026lt;strong\\u0026gt;Australia on Sunday, June 9\\u0026lt;\/strong\\u0026gt; (9:30am GMT \/ 3pm IST).\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2019\/06\/M2-Cricket-World-Cup.jpg\",\"filesize\":197812,\"sizes\":{\"medium\":{\"file\":\"M2-Cricket-World-Cup-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":18190},\"large\":{\"file\":\"M2-Cricket-World-Cup-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":119717},\"thumbnail\":{\"file\":\"M2-Cricket-World-Cup-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8099},\"trp-custom-language-flag\":{\"file\":\"M2-Cricket-World-Cup-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":390}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12755,\"alt\":\"\",\"caption\":\"The right-handed top-order batsman is an Indian cricketer who currently captains the India national team. 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Among Indian batsmen, Virat Kohli has the best ever Test rating (937 points), ODI rating (911 points) and T20I (897 points ; a form of cricket, in which each team faces twenty overs rating)\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/M2-Cricket-World-Cup.jpg\",\"title\":\"M2-Cricket-World-Cup\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Latest News on CATch up\",\"width\":\"Full\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"Latest News on CATch up\",\"icon\":\"\",\"manualArticles\":[{\"id\":12673},{\"id\":12629},{\"id\":12689}],\"mode\":\"manual\"} \/-->","post_title":"Rocking Cricket World Cup: How PUMA supports Virat Kohli and Team India","post_excerpt":"6 weeks, 10 teams, 150 cricketers: The 2019 Cricket World Cup is a definite highlight for cricketers and fans.\nTo support our most important cricketer as good as we can, PUMA not only dropped collector\u2019s edition shoes for Virat Kohli and Cricket lovers but also an anthem to properly root for him and Team India.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"rocking-cricket-world-cup-how-puma-supports-virat-kohli-and-team-india","to_ping":"","pinged":"","post_modified":"2025-09-19 14:59:08","post_modified_gmt":"2025-09-19 14:59:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=12717","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":12717,"author":"4","date":"2019-06-06 14:29:01","date_gmt":"2019-06-06 12:29:01","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1340,\"height\":840,\"file\":\"2019\/06\/H1-Cricket-World-Cup-Virat-Kohli.jpg\",\"filesize\":125223,\"sizes\":{\"medium\":{\"file\":\"H1-Cricket-World-Cup-Virat-Kohli-300x188.jpg\",\"width\":300,\"height\":188,\"mime-type\":\"image\/jpeg\",\"filesize\":14203},\"large\":{\"file\":\"H1-Cricket-World-Cup-Virat-Kohli-1024x642.jpg\",\"width\":1024,\"height\":642,\"mime-type\":\"image\/jpeg\",\"filesize\":98323},\"thumbnail\":{\"file\":\"H1-Cricket-World-Cup-Virat-Kohli-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6358},\"medium_large\":{\"file\":\"H1-Cricket-World-Cup-Virat-Kohli-768x481.jpg\",\"width\":768,\"height\":481,\"mime-type\":\"image\/jpeg\",\"filesize\":61204},\"trp-custom-language-flag\":{\"file\":\"H1-Cricket-World-Cup-Virat-Kohli-18x12.jpg\",\"width\":18,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":476}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12719,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/H1-Cricket-World-Cup-Virat-Kohli.jpg\",\"title\":\"H1-Cricket-World-Cup-Virat-Kohli\",\"aspect_ratio\":1.5952380952380953,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Rocking Cricket World Cup\",\"content\":\"PUMA supports Virat Kohli with an anthem and golden shoes\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e6 weeks, 10 teams, 150 cricketers: The 2019 Cricket World Cup is a definite highlight for cricketers and fans.\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eTo support our most important cricketer as good as we can, PUMA not only dropped collector\u2019s edition shoes for Virat Kohli and Cricket lovers but also an anthem to properly root for him and Team India.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;special collector\u2019s edition of the one8 cricket shoes\\u0026lt;\/strong\\u0026gt; pays tribute to India\u2019s captain Virat Kohli. Tailormade for the top-order batsman to stand out at the biggest cricketing event of the year, it features his favorite colors: white with golden accents. The limited edition includes only \\u0026lt;strong\\u0026gt;150 pairs of shoes.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2019\/06\/G1-Cricket-World-Cup.jpg\",\"filesize\":77333,\"sizes\":{\"medium\":{\"file\":\"G1-Cricket-World-Cup-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":5990},\"large\":{\"file\":\"G1-Cricket-World-Cup-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":48891},\"thumbnail\":{\"file\":\"G1-Cricket-World-Cup-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4126},\"medium_large\":{\"file\":\"G1-Cricket-World-Cup-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":28446},\"trp-custom-language-flag\":{\"file\":\"G1-Cricket-World-Cup-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":351}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12720,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/G1-Cricket-World-Cup.jpg\",\"title\":\"G1-Cricket-World-Cup\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2019\/06\/G1-Cricket-World-Cup.jpg\",\"filesize\":77333,\"sizes\":{\"medium\":{\"file\":\"G1-Cricket-World-Cup-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":5990},\"large\":{\"file\":\"G1-Cricket-World-Cup-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":48891},\"thumbnail\":{\"file\":\"G1-Cricket-World-Cup-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4126},\"medium_large\":{\"file\":\"G1-Cricket-World-Cup-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":28446},\"trp-custom-language-flag\":{\"file\":\"G1-Cricket-World-Cup-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":351}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12720,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/G1-Cricket-World-Cup.jpg\",\"title\":\"G1-Cricket-World-Cup\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eI\u2019m humbled to receive this special treatment from my PUMA family. With a very important tournament ahead of us, I\u2019m excited to take the field in PUMA\u2019s custom-made Golden Shoe. I have always loved white and gold and the design truly compliments my needs in terms of the fit and style. \\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eVirat Kohli, Indian Cricketer\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/BxuILFPgj6w\/\\u0022 data-instgrm-version=\\u002212\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; align-items: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 19% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding-top: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: auto;\\u0022\\u003e\\n\\u003cdiv style=\\u0022width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;My World Cup ? spikes are here \u2013 decked in gold \\u0026amp;amp; white! Super excited to show you the PUMA one8 Gold Spike Collector\u2019s Edition and even more thrilled to put them to work on the pitch. ? Cheers for crafting this limited-edition pair for me, @pumaindia. Let\u2019s go create history together. ? #PUMAone8GoldSpike\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by  Virat Kohli (@virat.kohli) on May 21, 2019 at 3:11am PDT\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Further contributing to the\u00a0\\u0026lt;strong\\u0026gt;cricket frenzy\\u0026lt;\/strong\\u0026gt;, PUMA also launched \\u0026lt;strong\\u0026gt;SOCKTHEM\\u0026lt;\/strong\\u0026gt; featuring Virat Kohli and \\u0026lt;strong\\u0026gt;India\u2019s biggest hip-hop star Divine.\\u0026lt;\/strong\\u0026gt; The campaign gives cricket fans everything they need to have to support the Men in Blue: a rap anthem and a symbolic gesture.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/6KBE8iRTg8Y\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\u201cCricket is one of the biggest cultural integrators in India. The SOCKTHEM campaign celebrates cricket and the culture of the sport that unites our nation. The anthem is a perfect way for fans to voice their support for Virat and cheer for Team India,\u201d\\u0026lt;\/strong\\u0026gt; said \\u0026lt;strong\\u0026gt;Abhishek Ganguly,\\u0026lt;\/strong\\u0026gt; PUMA India\u2019s Managing Director.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;For the man behind the track,\u00a0\\u0026lt;strong\\u0026gt;Divine\\u0026lt;\/strong\\u0026gt;, SOCKTHEM was \\u0026lt;strong\\u0026gt;\u201cone of the most unique projects\u201c\\u0026lt;\/strong\\u0026gt; he has worked on.\\u0026lt;strong\\u0026gt;\u201cI am super excited to have played such an integral role in the campaign. 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Two days later, it had more than\u00a0\\u0026lt;strong\\u0026gt;27 million views\\u0026lt;\/strong\\u0026gt; on YouTube and more than 7 million views on social media including Instagram, Twitter and Facebook.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The gesture in the video is inspired by Virat Kohli\u2019s iconic moment, where he made a statement by gesturing that \\u0026lt;strong\\u0026gt;he lets his bat do the talking.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The campaign works perfectly, not only digitally: Team India was up and running straightaway with a \\u0026lt;strong\\u0026gt;victory in their first match\\u0026lt;\/strong\\u0026gt; of the tournament against South Africa. 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