{"id":12112,"date":"2019-04-04T09:36:20","date_gmt":"2019-04-04T07:36:20","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=12112"},"modified":"2025-09-19T14:59:38","modified_gmt":"2025-09-19T14:59:38","slug":"puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/","title":{"rendered":"PUMA lance une toute nouvelle plateforme technologique et sa premi\u00e8re chaussure de r\u00e9alit\u00e9 augment\u00e9e"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/fr\/\">Accueil<\/a>\/\n        <a href=\"\/fr\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        PUMA lance une toute nouvelle plateforme technologique et sa premi\u00e8re chaussure de r\u00e9alit\u00e9 augment\u00e9e\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Il est vivant !<\/h1>\n        <div class=\"articleintro\" >PUMA lance une toute nouvelle plateforme technologique et sa premi\u00e8re chaussure de r\u00e9alit\u00e9 augment\u00e9e<\/div>\n        <div class=\"date\">4 avril 2019 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA launches a brand-new technology platform and its first augmented reality shoe&quot;, \"text\": &quot;Shoes just made for walking \\u2013 that was yesterday. Not only can you wear PUMA\\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Ffr%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Des chaussures faites pour marcher, c'\u00e9tait hier. Vous pouvez non seulement porter la nouvelle LQD CELL Origin AR de PUMA, mais aussi jouer \u00e0 un jeu interactif avec elle, la scanner et ajouter des effets amusants \u00e0 vos photos et vid\u00e9os. De plus, elles sont tr\u00e8s confortables !<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Avec <strong>LQD CELL Origine AR<\/strong> (prononc\u00e9 : \/\u02c8likwid\/ \/sel\/), PUMA lance sa premi\u00e8re collection de chaussures de sport. <strong>chaussure de r\u00e9alit\u00e9 augment\u00e9e !<\/strong> La silhouette est recouverte d'un motif g\u00e9om\u00e9trique r\u00e9alis\u00e9 en <strong>Codes QR. <\/strong><br\/>\n<br\/>La partie la plus amusante consiste \u00e0 t\u00e9l\u00e9charger le <strong>PUMA LQD CELL App<\/strong> qui est disponible sur l'App Store et Google Play : les utilisateurs peuvent scanner la silhouette pour obtenir des filtres et des effets amusants pour les photos et les vid\u00e9os. L'application propose \u00e9galement \u201cLQDASH\u201d, un jeu de course \u00e0 pied en r\u00e9alit\u00e9 augment\u00e9e.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G1-LQDCELL-Origin-AR.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G2-LQDCELL-Origin-AR.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Une toute nouvelle plateforme technologique<\/strong>\n<br\/>La LQD CELL Origin AR est la premi\u00e8re silhouette de la nouvelle plateforme technologique de PUMA. <strong>LQD CELL,<\/strong> une nouvelle approche de l'amorti en mousse. Il s'agit de la derni\u00e8re innovation technologique de PUMA en mati\u00e8re de chaussures et elle a \u00e9t\u00e9 cr\u00e9\u00e9e pour rendre chacun de vos pas plus agr\u00e9able.\u00a0<strong>confortable comme l'enfer,<\/strong>\u00a0que ce soit \u00e0 la salle de sport ou en se promenant dans la rue !<br\/>\n<br\/>LQD CELL est le <strong>\u00e9volution de la technologie CELL de PUMA<\/strong> qui utilise de l'\u00e9lastom\u00e8re de polyur\u00e9thane (TPU) moul\u00e9 par soufflage et configur\u00e9 selon un motif de cellules hexagonales.<br\/>\n<br\/>LQD CELL a fait \u00e9voluer l'original <strong>CELL hexagonale,<\/strong> PUMA l'a r\u00e9duit en utilisant un mat\u00e9riau plus souple et plus r\u00e9silient et l'a dispos\u00e9 dans une nouvelle configuration pour maximiser le mouvement. Les cellules hexagonales, \u00e0 la fois souples et robustes, se compriment et collaborent avec PROFOAM, la mousse \u00e0 retour d'\u00e9nergie de PUMA.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><style>.video-responsive { overflow: hidden; padding-bottom:56.25%; position:relative; height:0;}.video-responsive iframe{left:0;top:0;height:100%;width:100%; position:absolute;}<\/style>\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/HMq5Jr0ZRPU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">LQD CELL Origin AR n'est qu'un d\u00e9but !<\/strong>\n<br\/>Tout au long de l'\u00e9t\u00e9, PUMA sortira des <strong>diff\u00e9rentes silhouettes LQD CELL \u00e0 la pointe de la mode.<\/strong> La gamme de produits dot\u00e9s de la nouvelle technologie LQD CELL s'\u00e9tend de <strong>rue de la salle de sport.<\/strong><br\/>\n<br\/>Le <strong>LQD CELL Origine AR<\/strong> sera disponible en version limit\u00e9e le <strong>Le 4 avril,<\/strong> sur PUMA.com et chez certains revendeurs dans le monde entier - d'autres mod\u00e8les seront bient\u00f4t disponibles.<br\/>\n<br\/>Pour vous donner un avant-go\u00fbt, une chaussure d'entra\u00eenement dot\u00e9e de la technologie LQD CELL sortira dans le courant de l'ann\u00e9e. Restez \u00e0 l'\u00e9coute <strong>LQD CELL tension<\/strong> et d'autres \u00e0 venir !<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>LQD CELL Origine AR<\/h2>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bvy9OjAFMh3\/?utm_source=ig_embed&#038;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir ce message sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Bvy9OjAFMh3\/?utm_source=ig_embed&#038;utm_medium=loading\" target=\"_blank\" rel=\"noopener\">A post shared by PUMA Sportstyle (@pumasportstyle)<\/a> sur <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-04-03T14:09:58+00:00\">Apr 3, 2019 at 7:09am PDT (en anglais)<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">T\u00e9l\u00e9chargez l'application, scannez la chaussure (individuellement ou \u00e0 pied) et mettez-y le feu. <\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Des chaussures faites pour marcher, c'\u00e9tait hier. Vous pouvez non seulement porter la nouvelle LQD CELL Origin AR de PUMA, mais aussi jouer \u00e0 un jeu interactif avec elle, la scanner et ajouter des effets amusants \u00e0 vos photos et vid\u00e9os. De plus, elles sont tr\u00e8s confortables !<\/p>","protected":false},"author":4,"featured_media":12164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":43015,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-12112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":12112,"post_author":"4","post_date":"2019-04-04 09:36:20","post_date_gmt":"2019-04-04 07:36:20","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1500,\"height\":1000,\"file\":\"2019\/04\/H3-LQDCELL-Origin-AR.jpg\",\"filesize\":235945,\"sizes\":{\"medium\":{\"file\":\"H3-LQDCELL-Origin-AR-300x200.jpg\",\"width\":300,\"height\":200,\"mime-type\":\"image\/jpeg\",\"filesize\":9454},\"large\":{\"file\":\"H3-LQDCELL-Origin-AR-1024x683.jpg\",\"width\":1024,\"height\":683,\"mime-type\":\"image\/jpeg\",\"filesize\":85760},\"thumbnail\":{\"file\":\"H3-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5131},\"medium_large\":{\"file\":\"H3-LQDCELL-Origin-AR-768x512.jpg\",\"width\":768,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":48708},\"trp-custom-language-flag\":{\"file\":\"H3-LQDCELL-Origin-AR-18x12.jpg\",\"width\":18,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":396}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12164,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\",\"title\":\"H3-LQDCELL-Origin-AR\",\"aspect_ratio\":1.5,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"It's Alive!\",\"content\":\"PUMA launches a brand-new technology platform and its first augmented reality shoe\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eShoes just made for walking \u2013 that was yesterday. Not only can you wear PUMA\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;With \\u0026lt;strong\\u0026gt;LQD CELL Origin AR\\u0026lt;\/strong\\u0026gt; (pronounced: \/\u02c8likwid\/ \/sel\/), PUMA launches its first \\u0026lt;strong\\u0026gt;augmented reality shoe!\\u0026lt;\/strong\\u0026gt; The silhouette is covered in a geometric pattern made out of \\u0026lt;strong\\u0026gt;QR codes. \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The fun part comes with downloading the \\u0026lt;strong\\u0026gt;PUMA LQD CELL App\\u0026lt;\/strong\\u0026gt; that is available on the App Store and Google Play: Users can scan the silhouette to get filters and fun effects for pictures and videos. It also features \u201cLQDASH\u201d, an augmented reality running game.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2019\/04\/G1-LQDCELL-Origin-AR.jpg\",\"filesize\":218718,\"sizes\":{\"medium\":{\"file\":\"G1-LQDCELL-Origin-AR-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9102},\"large\":{\"file\":\"G1-LQDCELL-Origin-AR-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":71625},\"thumbnail\":{\"file\":\"G1-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5734},\"medium_large\":{\"file\":\"G1-LQDCELL-Origin-AR-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":41318},\"trp-custom-language-flag\":{\"file\":\"G1-LQDCELL-Origin-AR-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":421}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12114,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G1-LQDCELL-Origin-AR.jpg\",\"title\":\"G1-LQDCELL-Origin-AR\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2019\/04\/G2-LQDCELL-Origin-AR.jpg\",\"filesize\":256235,\"sizes\":{\"medium\":{\"file\":\"G2-LQDCELL-Origin-AR-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9863},\"large\":{\"file\":\"G2-LQDCELL-Origin-AR-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":79354},\"thumbnail\":{\"file\":\"G2-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5969},\"medium_large\":{\"file\":\"G2-LQDCELL-Origin-AR-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":45397},\"trp-custom-language-flag\":{\"file\":\"G2-LQDCELL-Origin-AR-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":394}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12123,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G2-LQDCELL-Origin-AR.jpg\",\"title\":\"G2-LQDCELL-Origin-AR\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eA brand-new technology platform\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;LQD CELL Origin AR is the first silhouette in PUMA\u2019s new technology platform \\u0026lt;strong\\u0026gt;LQD CELL,\\u0026lt;\/strong\\u0026gt; a new and fresh take on foam cushioning. It is PUMA\u2019s latest technological footwear innovation and was created to make every single step you take\u00a0\\u0026lt;strong\\u0026gt;comfortable as hell,\\u0026lt;\/strong\\u0026gt;\u00a0be it in the gym or while strolling down the street!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;LQD CELL is the \\u0026lt;strong\\u0026gt;evolution of PUMA\u2019s CELL technology\\u0026lt;\/strong\\u0026gt; which used blow-molded polyurethane elastomer (TPU) configured in a pattern of hexagonal cells.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;LQD CELL evolved the original \\u0026lt;strong\\u0026gt;CELL hexagon,\\u0026lt;\/strong\\u0026gt; made it smaller by using a softer, more resilient material and arranged it in a new configuration to maximize movement. The soft yet sturdy hexagonal cells compress and work together with PROFOAM, PUMA\u2019s energy-return foam.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstyle\\u003e.video-responsive { overflow: hidden; padding-bottom:56.25%; position:relative; height:0;}.video-responsive iframe{left:0;top:0;height:100%;width:100%; position:absolute;}\\u003c\/style\\u003e\\n\\u003cdiv class=\\u0022video-responsive\\u0022\\u003e\\u003ciframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/HMq5Jr0ZRPU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u003e\\u003c\/iframe\\u003e\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eLQD CELL Origin AR is just the beginning!\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;Throughout the summer, PUMA will be releasing \\u0026lt;strong\\u0026gt;different fashion-forward LQD CELL silhouettes.\\u0026lt;\/strong\\u0026gt; The range of products with the new LQD CELL technology\u00a0 goes from \\u0026lt;strong\\u0026gt;street to gym.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;LQD CELL Origin AR\\u0026lt;\/strong\\u0026gt; will be available on a limited release on \\u0026lt;strong\\u0026gt;April 4th,\\u0026lt;\/strong\\u0026gt; at PUMA.com and selected retailers worldwide \u2013 more drops will be releasing soon.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;To give you a little sneak preview: a training shoe with the LQD CELL technology will drop later this year. Stay tuned for \\u0026lt;strong\\u0026gt;LQD CELL tension\\u0026lt;\/strong\\u0026gt; and more to come!\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eLQD CELL Origin AR\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/Bvy9OjAFMh3\/?utm_source=ig_embed\\u0026amp;utm_medium=loading\\u0022 data-instgrm-version=\\u002212\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; align-items: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 19% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding-top: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: auto;\\u0022\\u003e\\n\\u003cdiv style=\\u0022width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cp style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0022\\u003e\\u003ca style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0022 href=\\u0022https:\/\/www.instagram.com\/p\/Bvy9OjAFMh3\/?utm_source=ig_embed\\u0026amp;utm_medium=loading\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eA post shared by PUMA Sportstyle (@pumasportstyle)\\u003c\/a\\u003e on \\u003ctime style=\\u0022font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\\u0022 datetime=\\u00222019-04-03T14:09:58+00:00\\u0022\\u003eApr 3, 2019 at 7:09am PDT\\u003c\/time\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"filesize\":63945,\"sizes\":{\"medium\":{\"file\":\"M2-LQDCELL-QR-Code-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10188},\"large\":{\"file\":\"M2-LQDCELL-QR-Code-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":63232},\"thumbnail\":{\"file\":\"M2-LQDCELL-QR-Code-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4828},\"trp-custom-language-flag\":{\"file\":\"M2-LQDCELL-QR-Code-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12136,\"alt\":\"\",\"caption\":\"Download the app, scan the shoe (either individually or on foot) and set it on fire. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"title\":\"M2-LQDCELL-QR-Code\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Fire Filter\"],\"showCaptions\":[true],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"filesize\":63945,\"sizes\":{\"medium\":{\"file\":\"M2-LQDCELL-QR-Code-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10188},\"large\":{\"file\":\"M2-LQDCELL-QR-Code-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":63232},\"thumbnail\":{\"file\":\"M2-LQDCELL-QR-Code-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4828},\"trp-custom-language-flag\":{\"file\":\"M2-LQDCELL-QR-Code-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12136,\"alt\":\"\",\"caption\":\"Download the app, scan the shoe (either individually or on foot) and set it on fire. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"title\":\"M2-LQDCELL-QR-Code\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/-->","post_title":"PUMA launches a brand-new technology platform and its first augmented reality shoe","post_excerpt":"Shoes just made for walking \u2013 that was yesterday. Not only can you wear PUMA\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe","to_ping":"","pinged":"","post_modified":"2025-09-19 14:59:38","post_modified_gmt":"2025-09-19 14:59:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=12112","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":12112,"author":"4","date":"2019-04-04 09:36:20","date_gmt":"2019-04-04 07:36:20","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1500,\"height\":1000,\"file\":\"2019\/04\/H3-LQDCELL-Origin-AR.jpg\",\"filesize\":235945,\"sizes\":{\"medium\":{\"file\":\"H3-LQDCELL-Origin-AR-300x200.jpg\",\"width\":300,\"height\":200,\"mime-type\":\"image\/jpeg\",\"filesize\":9454},\"large\":{\"file\":\"H3-LQDCELL-Origin-AR-1024x683.jpg\",\"width\":1024,\"height\":683,\"mime-type\":\"image\/jpeg\",\"filesize\":85760},\"thumbnail\":{\"file\":\"H3-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5131},\"medium_large\":{\"file\":\"H3-LQDCELL-Origin-AR-768x512.jpg\",\"width\":768,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":48708},\"trp-custom-language-flag\":{\"file\":\"H3-LQDCELL-Origin-AR-18x12.jpg\",\"width\":18,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":396}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12164,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\",\"title\":\"H3-LQDCELL-Origin-AR\",\"aspect_ratio\":1.5,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"It's Alive!\",\"content\":\"PUMA launches a brand-new technology platform and its first augmented reality shoe\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eShoes just made for walking \u2013 that was yesterday. Not only can you wear PUMA\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;With \\u0026lt;strong\\u0026gt;LQD CELL Origin AR\\u0026lt;\/strong\\u0026gt; (pronounced: \/\u02c8likwid\/ \/sel\/), PUMA launches its first \\u0026lt;strong\\u0026gt;augmented reality shoe!\\u0026lt;\/strong\\u0026gt; The silhouette is covered in a geometric pattern made out of \\u0026lt;strong\\u0026gt;QR codes. \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The fun part comes with downloading the \\u0026lt;strong\\u0026gt;PUMA LQD CELL App\\u0026lt;\/strong\\u0026gt; that is available on the App Store and Google Play: Users can scan the silhouette to get filters and fun effects for pictures and videos. It also features \u201cLQDASH\u201d, an augmented reality running game.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2019\/04\/G1-LQDCELL-Origin-AR.jpg\",\"filesize\":218718,\"sizes\":{\"medium\":{\"file\":\"G1-LQDCELL-Origin-AR-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9102},\"large\":{\"file\":\"G1-LQDCELL-Origin-AR-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":71625},\"thumbnail\":{\"file\":\"G1-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5734},\"medium_large\":{\"file\":\"G1-LQDCELL-Origin-AR-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":41318},\"trp-custom-language-flag\":{\"file\":\"G1-LQDCELL-Origin-AR-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":421}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12114,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G1-LQDCELL-Origin-AR.jpg\",\"title\":\"G1-LQDCELL-Origin-AR\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2019\/04\/G2-LQDCELL-Origin-AR.jpg\",\"filesize\":256235,\"sizes\":{\"medium\":{\"file\":\"G2-LQDCELL-Origin-AR-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9863},\"large\":{\"file\":\"G2-LQDCELL-Origin-AR-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":79354},\"thumbnail\":{\"file\":\"G2-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5969},\"medium_large\":{\"file\":\"G2-LQDCELL-Origin-AR-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":45397},\"trp-custom-language-flag\":{\"file\":\"G2-LQDCELL-Origin-AR-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":394}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12123,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G2-LQDCELL-Origin-AR.jpg\",\"title\":\"G2-LQDCELL-Origin-AR\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eA brand-new technology platform\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;LQD CELL Origin AR is the first silhouette in PUMA\u2019s new technology platform \\u0026lt;strong\\u0026gt;LQD CELL,\\u0026lt;\/strong\\u0026gt; a new and fresh take on foam cushioning. It is PUMA\u2019s latest technological footwear innovation and was created to make every single step you take\u00a0\\u0026lt;strong\\u0026gt;comfortable as hell,\\u0026lt;\/strong\\u0026gt;\u00a0be it in the gym or while strolling down the street!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;LQD CELL is the \\u0026lt;strong\\u0026gt;evolution of PUMA\u2019s CELL technology\\u0026lt;\/strong\\u0026gt; which used blow-molded polyurethane elastomer (TPU) configured in a pattern of hexagonal cells.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;LQD CELL evolved the original \\u0026lt;strong\\u0026gt;CELL hexagon,\\u0026lt;\/strong\\u0026gt; made it smaller by using a softer, more resilient material and arranged it in a new configuration to maximize movement. The soft yet sturdy hexagonal cells compress and work together with PROFOAM, PUMA\u2019s energy-return foam.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstyle\\u003e.video-responsive { overflow: hidden; padding-bottom:56.25%; position:relative; height:0;}.video-responsive iframe{left:0;top:0;height:100%;width:100%; position:absolute;}\\u003c\/style\\u003e\\n\\u003cdiv class=\\u0022video-responsive\\u0022\\u003e\\u003ciframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/HMq5Jr0ZRPU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u003e\\u003c\/iframe\\u003e\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eLQD CELL Origin AR is just the beginning!\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;Throughout the summer, PUMA will be releasing \\u0026lt;strong\\u0026gt;different fashion-forward LQD CELL silhouettes.\\u0026lt;\/strong\\u0026gt; The range of products with the new LQD CELL technology\u00a0 goes from \\u0026lt;strong\\u0026gt;street to gym.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;LQD CELL Origin AR\\u0026lt;\/strong\\u0026gt; will be available on a limited release on \\u0026lt;strong\\u0026gt;April 4th,\\u0026lt;\/strong\\u0026gt; at PUMA.com and selected retailers worldwide \u2013 more drops will be releasing soon.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;To give you a little sneak preview: a training shoe with the LQD CELL technology will drop later this year. Stay tuned for \\u0026lt;strong\\u0026gt;LQD CELL tension\\u0026lt;\/strong\\u0026gt; and more to come!\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eLQD CELL Origin AR\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/Bvy9OjAFMh3\/?utm_source=ig_embed\\u0026amp;utm_medium=loading\\u0022 data-instgrm-version=\\u002212\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; align-items: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 19% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding-top: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: auto;\\u0022\\u003e\\n\\u003cdiv style=\\u0022width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cp style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0022\\u003e\\u003ca style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0022 href=\\u0022https:\/\/www.instagram.com\/p\/Bvy9OjAFMh3\/?utm_source=ig_embed\\u0026amp;utm_medium=loading\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eA post shared by PUMA Sportstyle (@pumasportstyle)\\u003c\/a\\u003e on \\u003ctime style=\\u0022font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\\u0022 datetime=\\u00222019-04-03T14:09:58+00:00\\u0022\\u003eApr 3, 2019 at 7:09am PDT\\u003c\/time\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"filesize\":63945,\"sizes\":{\"medium\":{\"file\":\"M2-LQDCELL-QR-Code-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10188},\"large\":{\"file\":\"M2-LQDCELL-QR-Code-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":63232},\"thumbnail\":{\"file\":\"M2-LQDCELL-QR-Code-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4828},\"trp-custom-language-flag\":{\"file\":\"M2-LQDCELL-QR-Code-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12136,\"alt\":\"\",\"caption\":\"Download the app, scan the shoe (either individually or on foot) and set it on fire. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"title\":\"M2-LQDCELL-QR-Code\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Fire Filter\"],\"showCaptions\":[true],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"filesize\":63945,\"sizes\":{\"medium\":{\"file\":\"M2-LQDCELL-QR-Code-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10188},\"large\":{\"file\":\"M2-LQDCELL-QR-Code-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":63232},\"thumbnail\":{\"file\":\"M2-LQDCELL-QR-Code-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4828},\"trp-custom-language-flag\":{\"file\":\"M2-LQDCELL-QR-Code-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12136,\"alt\":\"\",\"caption\":\"Download the app, scan the shoe (either individually or on foot) and set it on fire. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"title\":\"M2-LQDCELL-QR-Code\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/-->","title":"PUMA lance une toute nouvelle plateforme technologique et sa premi\u00e8re chaussure de r\u00e9alit\u00e9 augment\u00e9e","excerpt":"Des chaussures faites pour marcher, c'\u00e9tait hier. Vous pouvez non seulement porter la nouvelle LQD CELL Origin AR de PUMA, mais aussi jouer \u00e0 un jeu interactif avec elle, la scanner et ajouter des effets amusants \u00e0 vos photos et vid\u00e9os. De plus, elles sont tr\u00e8s confortables !","status":"publish","password":"","name":"puma-lance-une-toute-nouvelle-plateforme-technologique-et-sa-premi\u00e8re-chaussure-\u00e0-r\u00e9alit\u00e9-augment\u00e9e","modified":"2025-09-19 14:59:38","modified_gmt":"2025-09-19 14:59:38","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"4 avril 2019 \u00e0 07:36","date_local":"4 avril 2019","time_local":"07:36","slug":"puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe","url":"https:\/\/www.puma-catchup.com\/fr\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/","featured_image":{"width":1500,"height":1000,"file":"2019\/04\/H3-LQDCELL-Origin-AR.jpg","filesize":235945,"sizes":{"medium":{"file":"H3-LQDCELL-Origin-AR-300x200.jpg","width":300,"height":200,"mime-type":"image\/jpeg","filesize":9454},"large":{"file":"H3-LQDCELL-Origin-AR-1024x683.jpg","width":1024,"height":683,"mime-type":"image\/jpeg","filesize":85760},"thumbnail":{"file":"H3-LQDCELL-Origin-AR-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5131},"medium_large":{"file":"H3-LQDCELL-Origin-AR-768x512.jpg","width":768,"height":512,"mime-type":"image\/jpeg","filesize":48708},"trp-custom-language-flag":{"file":"H3-LQDCELL-Origin-AR-18x12.jpg","width":18,"height":12,"mime-type":"image\/jpeg","filesize":396}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":12164,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg","title":"H3-LQDCELL-Origine-AR","aspect_ratio":1.5,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA launches a brand-new technology platform and its first augmented reality shoe","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/fr\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/12112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/comments?post=12112"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/posts\/12112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media\/12164"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/media?parent=12112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/fr\/wp-json\/wp\/v2\/categories?post=12112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}