{"version":"1.0","provider_name":"PUMA CATch up","provider_url":"https:\/\/www.puma-catchup.com\/fr","title":"Why the fit of a Sports Bra is so important - PUMA CATch up","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"HjWPtVrzSV\"><a href=\"https:\/\/www.puma-catchup.com\/fr\/sports\/the-fit-of-a-sports-bra\/\">Pourquoi l'ajustement d'un soutien-gorge de sport est-il si important ?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.puma-catchup.com\/fr\/sports\/the-fit-of-a-sports-bra\/embed\/#?secret=HjWPtVrzSV\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Why the fit of a Sports Bra is so important\u00a0\u00bb \u2014 PUMA CATch up\" data-secret=\"HjWPtVrzSV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\" data-no-translation-title=\"\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.puma-catchup.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/08\/The-fit-of-a-sports-bra_H1.jpg","thumbnail_width":1140,"thumbnail_height":640,"description":"You wouldn\u2019t go out running in shorts that are too wide for you, or a shirt that\u2019s too tight. It\u2019s just common sense. The same goes for what we wear under our exercise outfit. As part of our the Future is Female initiative, we have just launched a nifty new bra finder tool on PUMA.com to help women find the right bra \u2013 whether that is indeed for long distance running, a turn on the treadmill, or a yoga session. The PUMA Bra Finder comes up automatically when visiting the bra section in our online store, and gives the customer a pick of products depending on what kind of exercise you want to do \u2013 from high to low impact. Choosing the right bra for the specific workout is really important, primarily to prevent bounce. For example, high impact bras are perfect for activities such as running, boot camps, volleyball \u2013 in short, any exercise that involves jumping up and down quickly. Meanwhile, medium to low impact bras can be worn for yoga, barre class, Pilates, or even as an everyday bra. That\u2019s not the only factor when choosing the perfect bra, though. \u201cAnother consideration when choosing the right bra is cup, size, function and style,\u201d says Denise Smith, our Head of Design for Running\/Training Apparel. \u201cFor example, high impact bras have built-in functional qualities such as power mesh for support and breathability, stabilizers to reduce bounce, adjustability as well as built-in cups for additional comfort and support.\u201d An example is our PWRSHAPE bra, which offers all of the above without sacrificing style. \u201cOur Women\u2019s Training designer Amy Wadcan created the PWRSHAPE bra and introduced a new silhouette that is inspired by a bandeau look. She also brought the power mesh to the outside to showcase its function in a fashionable way,\u201d said Denise. Low impact bras like the Yogini bra, on the other hand, are less built up and often have thinner straps and removable cups. Heike Zenkel, Teamhead Content Management Global e-Commerce, likes the Yogini Live for the straps, which give an athletic back a nice female touch. She has been overseeing the implementation of the new Bra Finder on PUMA.com and its distribution to the different regions. \u201cThe use of the bra finder is multi-facetted,\u201d said Heike. \u201cIt offers site visitors a way to actively engage with our products and makes the selection easier and more fun. It also reduces the returns rate, because you get what you ask for.\u201d The Bra Finder is being rolled out on PUMA.com first in Europe, Japan and Russia (in the U.S., we are currently using a visual filter that has more or less the same idea behind it.)"}