{"id":6890,"date":"2017-08-25T10:00:59","date_gmt":"2017-08-25T08:00:59","guid":{"rendered":"http:\/\/www.puma-catchup.com\/?p=6890"},"modified":"2025-09-19T15:04:19","modified_gmt":"2025-09-19T15:04:19","slug":"first-puma-collection-weeknd-hits-stores","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/first-puma-collection-weeknd-hits-stores\/","title":{"rendered":"La primera colecci\u00f3n PUMA de The Weeknd llega a las tiendas"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        La primera colecci\u00f3n PUMA de The Weeknd llega a las tiendas\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Ffirst-puma-collection-weeknd-hits-stores%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Ffirst-puma-collection-weeknd-hits-stores%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/first-puma-collection-weeknd-hits-stores\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Ffirst-puma-collection-weeknd-hits-stores%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >La belleza en lo inesperado<\/h1>\n        <div class=\"articleintro\" >La primera colecci\u00f3n PUMA de la estrella del R&amp;B The Weeknd llega a las tiendas<\/div>\n        <div class=\"date\">25 de agosto de 2017 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;First PUMA collection of The Weeknd hits stores&quot;, \"text\": &quot;It\\u2019s finally out!\\nThe debut collection \\u201cPUMA x XO\\u201d of R&amp;B star Abel Tesfaye a.k.a. The Weeknd is here and has already broken the common rules of streetwear: It will have bomber jackets, boots, and kimonos that are finished off with camo, suede, and denim.\\nClassic meets futuristic is the bottomline, or you could also say: Military meets luxury. And something has definitely become obvious: The Weeknd makes his own rules, lives to create and has an eye for beauty in the unexpected.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/first-puma-collection-weeknd-hits-stores\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/first-puma-collection-weeknd-hits-stores\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/first-puma-collection-weeknd-hits-stores\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Ffirst-puma-collection-weeknd-hits-stores%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Ffirst-puma-collection-weeknd-hits-stores%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00a1Por fin ha salido!<\/span>\n<span class=\"textStyle_intro\">La colecci\u00f3n debut \u201cPUMA x XO\u201d de la estrella del R&amp;B Abel Tesfaye a.k.a. The Weeknd ya est\u00e1 aqu\u00ed y ya ha roto las reglas comunes del streetwear: Tendr\u00e1 cazadoras bomber, botas y kimonos que se rematan con camuflaje, ante y denim.<\/span>\n<span class=\"textStyle_intro\">Lo cl\u00e1sico se une a lo futurista, o tambi\u00e9n podr\u00eda decirse: Lo militar se une al lujo. Y algo ha quedado claro: The Weeknd crea sus propias reglas, vive para crear y tiene buen ojo para lo inesperado.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Los visitantes de su gira de conciertos \u201cLegend of the Fall World\u201d ya pudieron echar un vistazo a los estilos, pero ahora la esperada colecci\u00f3n de debut <strong>PUMA x XO<\/strong> de la <strong>Cantante, compositora y productora discogr\u00e1fica canadiense<\/strong>, est\u00e1 ah\u00ed para todos.<br\/>\n<br\/><strong>\u201cLlevamos mucho tiempo construyendo la marca XO\u201d.\u201d<\/strong> dijo <strong>Colaborador creativo de PUMA y embajador de la marca<\/strong>. \u201c<strong>Ha ido m\u00e1s all\u00e1 del producto y la colaboraci\u00f3n PUMA x XO es una extensi\u00f3n de todo lo que hemos estado haciendo. Para XO, asociarse con una potencia como PUMA y tener la posibilidad de crear una nueva est\u00e9tica, es una oportunidad incre\u00edble\u201d.\u201d<\/strong><br\/>\n<br\/>\u00a0<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G4.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>La primera pieza de la colecci\u00f3n es el <strong>primer modelo de calzado PUMA x XO, el PUMA Parallel<\/strong>. Inspirada en el equipamiento militar y utilitario, la nueva silueta es una bota deportiva de corte medio totalmente equipada con <strong>lujoso nobuk italiano<\/strong> parte superior de cuero. La entresuela de goma lisa presenta <strong>IGNITE<\/strong> tecnolog\u00eda de amortiguaci\u00f3n. La bota cuenta con un dise\u00f1o contempor\u00e1neo de tal\u00f3n bloqueado con una Formstrip extendida y etiquetas de marca compartida.<br\/>\n<br\/><strong>\u201cAntes incluso de meterme en el dise\u00f1o, sab\u00eda que necesitaba algo que pudiera llevar a diario, algo c\u00f3modo con lo que pudiera rendir. Hab\u00eda una inspiraci\u00f3n militar y la silueta de la bota complementa ese look, pero sigue teniendo un aire atl\u00e9tico.\u201c<\/strong><br\/>\n<br\/>\u00a0<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G5.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><strong>\u00a1Y hay m\u00e1s por venir!<\/strong> Se esperan dos lanzamientos sucesivos, que incluyen calzado, ropa y accesorios. La segunda, llamada <strong>\u201cDenim de lujo\u201c<\/strong>, se llevar\u00e1 una chaqueta Kimono, mientras que para <strong>\u201cMilitares artesanos\u201d<\/strong>, la \u00faltima entrega, The Weeknd nos ha prometido diferentes variaciones del estampado de camuflaje. <strong>\u201cMe gusta mucho el Tiger Camo vietnamita, as\u00ed que creamos nuestro propio riff XO a partir de \u00e9l\u201d.\u201d<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G3.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Abel no deja nada al azar: incluso el escenario del rodaje de la colecci\u00f3n, que tuvo lugar en Marfa, Texas, estaba bien pensado. <strong>\u201cVolvimos a la direcci\u00f3n creativa de la colecci\u00f3n y seleccionamos un lugar que encajara. Los paisajes llanos y des\u00e9rticos de Marfa y los cielos azules son el tel\u00f3n de fondo perfecto para la colecci\u00f3n, y el aire cl\u00e1sico de la ciudad yuxtapone la direcci\u00f3n moderna de la colecci\u00f3n\u201d.\u201d<\/strong> dijo.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_M1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Abel Makkonen Tesfaye naci\u00f3 en 1990 en Toronto, Ontario. Sus padres emigraron a Canad\u00e1 desde Etiop\u00eda a finales de la d\u00e9cada de 1980. Dice que su nombre art\u00edstico se lo inspir\u00f3 el hecho de dejar el instituto y marcharse de casa un fin de semana. <\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"row articleMulti1 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/ready-for-the-weeknd\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"4099\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/10\/The-Weeknd_H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>Listo para The Weeknd<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tEn menos de una semana, su single \u201cStarboy\u201d acumul\u00f3 m\u00e1s de 17 millones de streams en todo el mundo y 6,5 millones en Estados Unidos.\n\u00bfEl single de qui\u00e9n?\nHablamos de Abel Tesfaye, alias The Weeknd, que se ha convertido en nuestro \u00faltimo embajador de marca.\nEl tema \u201cStarboy\u201d del artista ganador de un Grammy con Daft Punk bati\u00f3 el r\u00e9cord de \u201cmayor n\u00famero de streams en un fin de semana de lanzamiento\u201d. Una prueba de su genio l\u00edrico y su popularidad, que le convierten en un gran Embajador Global para nuestra marca y en el colaborador perfecto para aportar parte de su lente creativa a nuestros productos. Despu\u00e9s de Rihanna, se une a Rae Sremmurd y Young Thug como los \u00faltimos artistas que han colaborado con nosotros.\nThe Weeknd encabezar\u00e1 nuestra campa\u00f1a Sportstyle \u2018Run The Streets\u2019, que se lanzar\u00e1 en noviembre y se rod\u00f3 en Los \u00c1ngeles y Toronto. El lugar perfecto para The Weeknd, que creci\u00f3 en Toronto. Seg\u00fan \u00e9l, la ciudad ha sido durante mucho tiempo su fuente de inspiraci\u00f3n y su ajetreo en la industria musical refleja el estilo de vida \u2018on the go\u2019 de las im\u00e1genes.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/ready-for-the-weeknd\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a1Por fin ha salido!<br \/>\nLa colecci\u00f3n debut \u201cPUMA x XO\u201d de la estrella del R&amp;B Abel Tesfaye a.k.a. The Weeknd ya est\u00e1 aqu\u00ed y ya ha roto las reglas comunes del streetwear: Tendr\u00e1 cazadoras bomber, botas y kimonos que se rematan con camuflaje, ante y denim.<br \/>\nLo cl\u00e1sico se une a lo futurista, o tambi\u00e9n podr\u00eda decirse: Lo militar se une al lujo. Y algo ha quedado claro: The Weeknd crea sus propias reglas, vive para crear y tiene buen ojo para lo inesperado.<\/p>","protected":false},"author":12,"featured_media":6897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":12171,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-6890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":6890,"post_author":"12","post_date":"2017-08-25 10:00:59","post_date_gmt":"2017-08-25 08:00:59","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2017\/08\/Weeknd-Collection_H1.jpg\",\"filesize\":141921,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_H1-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":14716},\"large\":{\"file\":\"Weeknd-Collection_H1-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":115441},\"thumbnail\":{\"file\":\"Weeknd-Collection_H1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7064},\"medium_large\":{\"file\":\"Weeknd-Collection_H1-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":72264},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_H1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":297}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6897,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_H1.jpg\",\"title\":\"Weeknd-Collection_H1\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Beauty in the Unexpected\",\"content\":\"The first PUMA collection of R\\u0026B Star The Weeknd hits stores\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eIt\u2019s finally out!\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThe debut collection \u201cPUMA x XO\u201d of R\\u0026amp;B star Abel Tesfaye a.k.a. The Weeknd is here and has already broken the common rules of streetwear: It will have bomber jackets, boots, and kimonos that are finished off with camo, suede, and denim.\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eClassic meets futuristic is the bottomline, or you could also say: Military meets luxury. And something has definitely become obvious: The Weeknd makes his own rules, lives to create and has an eye for beauty in the unexpected.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Visitors of his \u201cLegend of the Fall World\u201d concert tour already got a glimpse of the styles, but now the much-anticipated debut collection \\u0026lt;strong\\u0026gt;PUMA x XO\\u0026lt;\/strong\\u0026gt; of the \\u0026lt;strong\\u0026gt;Canadian singer, songwriter and record producer\\u0026lt;\/strong\\u0026gt;, is there for everyone.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\u201cWe\u2019ve been building the XO brand for a long time now,\u201d\\u0026lt;\/strong\\u0026gt; said \\u0026lt;strong\\u0026gt;PUMA\u2019s creative collaborator and brand ambassador\\u0026lt;\/strong\\u0026gt;. \u201c\\u0026lt;strong\\u0026gt;It\u2019s gone beyond product and the PUMA x XO collab is an extension of everything we\u2019ve been doing. For XO, partnering with a powerhouse like PUMA and having the ability to create a new aesthetic, is an amazing opportunity.\u201d\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2017\/08\/Weeknd-Collection_G4.jpg\",\"filesize\":235347,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_G4-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10622},\"large\":{\"file\":\"Weeknd-Collection_G4-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":92008},\"thumbnail\":{\"file\":\"Weeknd-Collection_G4-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5726},\"medium_large\":{\"file\":\"Weeknd-Collection_G4-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":52713},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_G4-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":413}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6894,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G4.jpg\",\"title\":\"Weeknd-Collection_G4\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2017\/08\/Weeknd-Collection_G4.jpg\",\"filesize\":235347,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_G4-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10622},\"large\":{\"file\":\"Weeknd-Collection_G4-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":92008},\"thumbnail\":{\"file\":\"Weeknd-Collection_G4-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5726},\"medium_large\":{\"file\":\"Weeknd-Collection_G4-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":52713},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_G4-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":413}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6894,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G4.jpg\",\"title\":\"Weeknd-Collection_G4\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The first piece of the collection is the \\u0026lt;strong\\u0026gt;first-ever PUMA x XO footwear style, the PUMA Parallel\\u0026lt;\/strong\\u0026gt;. Inspired by military and utilitarian gear, the all-new silhouette is a mid-cut sneaker boot that\u2019s fully decked out in \\u0026lt;strong\\u0026gt;luxurious Italian nubuck\\u0026lt;\/strong\\u0026gt; leather upper. The smooth rubber midsole features \\u0026lt;strong\\u0026gt;IGNITE\\u0026lt;\/strong\\u0026gt; cushioning technology. The boot boasts of a contemporary blocked heel design with an extended Formstrip and co-branded labels.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\u201cBefore even getting into design, I knew I needed something that I could wear every day, something comfortable that I could perform in. There was a military inspiration and the boot silhouette compliments that look, but it still has an athletic vibe.\u201c\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2017\/08\/Weeknd-Collection_G5.jpg\",\"filesize\":190487,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_G5-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10171},\"large\":{\"file\":\"Weeknd-Collection_G5-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":84117},\"thumbnail\":{\"file\":\"Weeknd-Collection_G5-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5311},\"medium_large\":{\"file\":\"Weeknd-Collection_G5-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":48927},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_G5-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":418}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6895,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G5.jpg\",\"title\":\"Weeknd-Collection_G5\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2017\/08\/Weeknd-Collection_G5.jpg\",\"filesize\":190487,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_G5-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10171},\"large\":{\"file\":\"Weeknd-Collection_G5-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":84117},\"thumbnail\":{\"file\":\"Weeknd-Collection_G5-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5311},\"medium_large\":{\"file\":\"Weeknd-Collection_G5-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":48927},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_G5-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":418}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6895,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G5.jpg\",\"title\":\"Weeknd-Collection_G5\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;And there is more to come!\\u0026lt;\/strong\\u0026gt; You can expect two succeeding drops, that include footwear, apparel and accessories. The second drop, called \\u0026lt;strong\\u0026gt;\u201cDeluxe Denim\u201c\\u0026lt;\/strong\\u0026gt;, will involve a Kimono jacket, while for \\u0026lt;strong\\u0026gt;\u201cCrafted Military\u201d\\u0026lt;\/strong\\u0026gt;, the last drop, The Weeknd has promised us different variations of the camo pattern. \\u0026lt;strong\\u0026gt;\u201cI really like Vietnamese Tiger Camo, so we created our own XO riff on that.\u201d\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2017\/08\/Weeknd-Collection_G3.jpg\",\"filesize\":235491,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_G3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10644},\"large\":{\"file\":\"Weeknd-Collection_G3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":97754},\"thumbnail\":{\"file\":\"Weeknd-Collection_G3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5457},\"medium_large\":{\"file\":\"Weeknd-Collection_G3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":55636},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_G3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6893,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G3.jpg\",\"title\":\"Weeknd-Collection_G3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2017\/08\/Weeknd-Collection_G3.jpg\",\"filesize\":235491,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_G3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10644},\"large\":{\"file\":\"Weeknd-Collection_G3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":97754},\"thumbnail\":{\"file\":\"Weeknd-Collection_G3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5457},\"medium_large\":{\"file\":\"Weeknd-Collection_G3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":55636},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_G3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6893,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G3.jpg\",\"title\":\"Weeknd-Collection_G3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Abel leaves nothing to chance \u2013 even the setting for the collection shooting, which took place in Marfa, Texas, was well thought-through. \\u0026lt;strong\\u0026gt;\u201cWe went back to the creative direction of the collection and selected a place that fit. The flat dessert landscapes of Marfa and the blue skies are the perfect backdrop for the collection, and the classic feel of the town juxtaposes the modern direction of the collection,\u201d\\u0026lt;\/strong\\u0026gt; he said.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2017\/08\/Weeknd-Collection_M1.jpg\",\"filesize\":144486,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_M1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13933},\"large\":{\"file\":\"Weeknd-Collection_M1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":129658},\"thumbnail\":{\"file\":\"Weeknd-Collection_M1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5979},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_M1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":362}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6899,\"alt\":\"\",\"caption\":\"Abel Makkonen Tesfaye was born in 1990 in Toronto, Ontario. His parents had immigrated to Canada from Ethiopia in the late 1980s. He said his stage name was inspired by dropping out of high school and leaving home one weekend. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_M1.jpg\",\"title\":\"Weeknd-Collection_M1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Abel Tesfaye a.k.a. The Weeknd\"],\"showCaptions\":[true],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2017\/08\/Weeknd-Collection_M1.jpg\",\"filesize\":144486,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_M1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13933},\"large\":{\"file\":\"Weeknd-Collection_M1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":129658},\"thumbnail\":{\"file\":\"Weeknd-Collection_M1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5979},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_M1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":362}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6899,\"alt\":\"\",\"caption\":\"Abel Makkonen Tesfaye was born in 1990 in Toronto, Ontario. His parents had immigrated to Canada from Ethiopia in the late 1980s. He said his stage name was inspired by dropping out of high school and leaving home one weekend. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_M1.jpg\",\"title\":\"Weeknd-Collection_M1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"title\":\"\",\"mode\":\"manual\",\"numArticles\":1,\"manualArticles\":[{\"id\":4099}],\"aspect\":\"1\"} \/-->","post_title":"First PUMA collection of The Weeknd hits stores","post_excerpt":"It\u2019s finally out!\nThe debut collection \u201cPUMA x XO\u201d of R&B star Abel Tesfaye a.k.a. The Weeknd is here and has already broken the common rules of streetwear: It will have bomber jackets, boots, and kimonos that are finished off with camo, suede, and denim.\nClassic meets futuristic is the bottomline, or you could also say: Military meets luxury. And something has definitely become obvious: The Weeknd makes his own rules, lives to create and has an eye for beauty in the unexpected.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"first-puma-collection-weeknd-hits-stores","to_ping":"","pinged":"","post_modified":"2025-09-19 15:04:19","post_modified_gmt":"2025-09-19 15:04:19","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.puma-catchup.com\/?p=6890","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":6890,"author":"12","date":"2017-08-25 10:00:59","date_gmt":"2017-08-25 08:00:59","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2017\/08\/Weeknd-Collection_H1.jpg\",\"filesize\":141921,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_H1-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":14716},\"large\":{\"file\":\"Weeknd-Collection_H1-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":115441},\"thumbnail\":{\"file\":\"Weeknd-Collection_H1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7064},\"medium_large\":{\"file\":\"Weeknd-Collection_H1-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":72264},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_H1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":297}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6897,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_H1.jpg\",\"title\":\"Weeknd-Collection_H1\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Beauty in the Unexpected\",\"content\":\"The first PUMA collection of R\\u0026B Star The Weeknd hits stores\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eIt\u2019s finally out!\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThe debut collection \u201cPUMA x XO\u201d of R\\u0026amp;B star Abel Tesfaye a.k.a. The Weeknd is here and has already broken the common rules of streetwear: It will have bomber jackets, boots, and kimonos that are finished off with camo, suede, and denim.\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eClassic meets futuristic is the bottomline, or you could also say: Military meets luxury. And something has definitely become obvious: The Weeknd makes his own rules, lives to create and has an eye for beauty in the unexpected.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Visitors of his \u201cLegend of the Fall World\u201d concert tour already got a glimpse of the styles, but now the much-anticipated debut collection \\u0026lt;strong\\u0026gt;PUMA x XO\\u0026lt;\/strong\\u0026gt; of the \\u0026lt;strong\\u0026gt;Canadian singer, songwriter and record producer\\u0026lt;\/strong\\u0026gt;, is there for everyone.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\u201cWe\u2019ve been building the XO brand for a long time now,\u201d\\u0026lt;\/strong\\u0026gt; said \\u0026lt;strong\\u0026gt;PUMA\u2019s creative collaborator and brand ambassador\\u0026lt;\/strong\\u0026gt;. \u201c\\u0026lt;strong\\u0026gt;It\u2019s gone beyond product and the PUMA x XO collab is an extension of everything we\u2019ve been doing. For XO, partnering with a powerhouse like PUMA and having the ability to create a new aesthetic, is an amazing opportunity.\u201d\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2017\/08\/Weeknd-Collection_G4.jpg\",\"filesize\":235347,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_G4-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10622},\"large\":{\"file\":\"Weeknd-Collection_G4-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":92008},\"thumbnail\":{\"file\":\"Weeknd-Collection_G4-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5726},\"medium_large\":{\"file\":\"Weeknd-Collection_G4-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":52713},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_G4-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":413}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6894,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G4.jpg\",\"title\":\"Weeknd-Collection_G4\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2017\/08\/Weeknd-Collection_G4.jpg\",\"filesize\":235347,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_G4-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10622},\"large\":{\"file\":\"Weeknd-Collection_G4-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":92008},\"thumbnail\":{\"file\":\"Weeknd-Collection_G4-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5726},\"medium_large\":{\"file\":\"Weeknd-Collection_G4-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":52713},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_G4-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":413}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6894,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G4.jpg\",\"title\":\"Weeknd-Collection_G4\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The first piece of the collection is the \\u0026lt;strong\\u0026gt;first-ever PUMA x XO footwear style, the PUMA Parallel\\u0026lt;\/strong\\u0026gt;. Inspired by military and utilitarian gear, the all-new silhouette is a mid-cut sneaker boot that\u2019s fully decked out in \\u0026lt;strong\\u0026gt;luxurious Italian nubuck\\u0026lt;\/strong\\u0026gt; leather upper. The smooth rubber midsole features \\u0026lt;strong\\u0026gt;IGNITE\\u0026lt;\/strong\\u0026gt; cushioning technology. The boot boasts of a contemporary blocked heel design with an extended Formstrip and co-branded labels.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\u201cBefore even getting into design, I knew I needed something that I could wear every day, something comfortable that I could perform in. There was a military inspiration and the boot silhouette compliments that look, but it still has an athletic vibe.\u201c\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2017\/08\/Weeknd-Collection_G5.jpg\",\"filesize\":190487,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_G5-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10171},\"large\":{\"file\":\"Weeknd-Collection_G5-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":84117},\"thumbnail\":{\"file\":\"Weeknd-Collection_G5-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5311},\"medium_large\":{\"file\":\"Weeknd-Collection_G5-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":48927},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_G5-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":418}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6895,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G5.jpg\",\"title\":\"Weeknd-Collection_G5\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2017\/08\/Weeknd-Collection_G5.jpg\",\"filesize\":190487,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_G5-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10171},\"large\":{\"file\":\"Weeknd-Collection_G5-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":84117},\"thumbnail\":{\"file\":\"Weeknd-Collection_G5-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5311},\"medium_large\":{\"file\":\"Weeknd-Collection_G5-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":48927},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_G5-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":418}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6895,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G5.jpg\",\"title\":\"Weeknd-Collection_G5\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;And there is more to come!\\u0026lt;\/strong\\u0026gt; You can expect two succeeding drops, that include footwear, apparel and accessories. The second drop, called \\u0026lt;strong\\u0026gt;\u201cDeluxe Denim\u201c\\u0026lt;\/strong\\u0026gt;, will involve a Kimono jacket, while for \\u0026lt;strong\\u0026gt;\u201cCrafted Military\u201d\\u0026lt;\/strong\\u0026gt;, the last drop, The Weeknd has promised us different variations of the camo pattern. \\u0026lt;strong\\u0026gt;\u201cI really like Vietnamese Tiger Camo, so we created our own XO riff on that.\u201d\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2017\/08\/Weeknd-Collection_G3.jpg\",\"filesize\":235491,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_G3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10644},\"large\":{\"file\":\"Weeknd-Collection_G3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":97754},\"thumbnail\":{\"file\":\"Weeknd-Collection_G3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5457},\"medium_large\":{\"file\":\"Weeknd-Collection_G3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":55636},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_G3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6893,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G3.jpg\",\"title\":\"Weeknd-Collection_G3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2017\/08\/Weeknd-Collection_G3.jpg\",\"filesize\":235491,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_G3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10644},\"large\":{\"file\":\"Weeknd-Collection_G3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":97754},\"thumbnail\":{\"file\":\"Weeknd-Collection_G3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5457},\"medium_large\":{\"file\":\"Weeknd-Collection_G3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":55636},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_G3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6893,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_G3.jpg\",\"title\":\"Weeknd-Collection_G3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Abel leaves nothing to chance \u2013 even the setting for the collection shooting, which took place in Marfa, Texas, was well thought-through. \\u0026lt;strong\\u0026gt;\u201cWe went back to the creative direction of the collection and selected a place that fit. The flat dessert landscapes of Marfa and the blue skies are the perfect backdrop for the collection, and the classic feel of the town juxtaposes the modern direction of the collection,\u201d\\u0026lt;\/strong\\u0026gt; he said.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2017\/08\/Weeknd-Collection_M1.jpg\",\"filesize\":144486,\"sizes\":{\"medium\":{\"file\":\"Weeknd-Collection_M1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13933},\"large\":{\"file\":\"Weeknd-Collection_M1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":129658},\"thumbnail\":{\"file\":\"Weeknd-Collection_M1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5979},\"trp-custom-language-flag\":{\"file\":\"Weeknd-Collection_M1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":362}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":6899,\"alt\":\"\",\"caption\":\"Abel Makkonen Tesfaye was born in 1990 in Toronto, Ontario. His parents had immigrated to Canada from Ethiopia in the late 1980s. He said his stage name was inspired by dropping out of high school and leaving home one weekend. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_M1.jpg\",\"title\":\"Weeknd-Collection_M1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Abel Tesfaye a.k.a. 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His parents had immigrated to Canada from Ethiopia in the late 1980s. He said his stage name was inspired by dropping out of high school and leaving home one weekend. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_M1.jpg\",\"title\":\"Weeknd-Collection_M1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"title\":\"\",\"mode\":\"manual\",\"numArticles\":1,\"manualArticles\":[{\"id\":4099}],\"aspect\":\"1\"} \/-->","title":"La primera colecci\u00f3n PUMA de The Weeknd llega a las tiendas","excerpt":"\u00a1Por fin est\u00e1 aqu\u00ed!\nLa colecci\u00f3n debut \u201cPUMA x XO\u201d de la estrella del R&amp;B Abel Tesfaye a.k.a. The Weeknd ya est\u00e1 aqu\u00ed y ya ha roto las reglas comunes del streetwear: Tendr\u00e1 cazadoras bomber, botas y kimonos que se rematan con camuflaje, ante y denim.\nClassic meets futuristic es la l\u00ednea de fondo, o tambi\u00e9n se podr\u00eda decir: Lo militar se une al lujo. Y algo ha quedado definitivamente patente: The Weeknd crea sus propias reglas, vive para crear y tiene buen ojo para la belleza en lo inesperado.","status":"publish","password":"","name":"first-puma-collection-weeknd-hits-stores","modified":"2025-09-19 15:04:19","modified_gmt":"2025-09-19 15:04:19","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"25 de agosto de 2017, 8:00","date_local":"25 de agosto de 2017","time_local":"8:00","slug":"first-puma-collection-weeknd-hits-stores","url":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/first-puma-collection-weeknd-hits-stores\/","featured_image":{"width":1140,"height":640,"file":"2017\/08\/Weeknd-Collection_H1.jpg","filesize":141921,"sizes":{"medium":{"file":"Weeknd-Collection_H1-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":14716},"large":{"file":"Weeknd-Collection_H1-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":115441},"thumbnail":{"file":"Weeknd-Collection_H1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7064},"medium_large":{"file":"Weeknd-Collection_H1-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":72264},"trp-custom-language-flag":{"file":"Weeknd-Collection_H1-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":297}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":6897,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/08\/Weeknd-Collection_H1.jpg","title":"Weeknd-Colecci\u00f3n_H1","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"First PUMA collection of The Weeknd hits stores","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":417,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":417,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/6890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=6890"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/6890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/6897"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=6890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=6890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}