{"id":65847,"date":"2025-05-29T09:00:01","date_gmt":"2025-05-29T07:00:01","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=65847"},"modified":"2025-11-20T08:37:16","modified_gmt":"2025-11-20T08:37:16","slug":"forever-better-swap-shop","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/forever-better-swap-shop\/","title":{"rendered":"PARA SIEMPRE. MEJOR. TIENDA DE INTERCAMBIO"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/corporate\/\">Corporativo<\/a>\/\n        PARA SIEMPRE. MEJOR. TIENDA SWAP\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/1747900806291.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\">Corporativo<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fforever-better-swap-shop%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fforever-better-swap-shop%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/corporate\/forever-better-swap-shop\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fforever-better-swap-shop%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Swap 'Til You Drop: Nuestro FOREVER. MEJOR. TIENDA SWAP<\/h1>\n        <div class=\"articleintro\" >C\u00f3mo nuestras Herzo PUMA dieron un nuevo comienzo a los viejos arrebatos.<\/div>\n        <div class=\"date\">29 de mayo de 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;FOREVER. BETTER. SWAP SHOP&quot;, \"text\": &quot;Our SWAP SHOP wasn\\u2019t just about the clothes. It was about changing habits, starting conversations, and proving that style and sustainability can go hand in hand.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/corporate\/forever-better-swap-shop\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/corporate\/forever-better-swap-shop\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/corporate\/forever-better-swap-shop\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fforever-better-swap-shop%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fforever-better-swap-shop%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Nuestro SWAP SHOP no se limit\u00f3 a la ropa. Se trataba de cambiar h\u00e1bitos, entablar conversaciones y demostrar que el estilo y la sostenibilidad son posibles. <i>puede<\/i> van de la mano.\u00a0<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b firstLetter\" >Convertimos nuestro pasillo NOHO en un zumbido<strong> eje de circularidad<\/strong> con nuestro <strong>PARA SIEMPRE. MEJOR. Tienda de intercambio<\/strong>; donde las PUMA se reunieron para <strong>canjear su ropa, calzado y accesorios PUMA poco usados<\/strong> para art\u00edculos nuevos de segunda mano. Con m\u00e1s de <strong>620 objetos lanzados e intercambiados<\/strong>, El resultado no fue s\u00f3lo un \u00e9xito de estilo, sino un gran paso adelante para que las opciones sostenibles formen parte de nuestra cultura cotidiana en PUMA.\u00a0<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Listo para mirar<strong> entre bastidores<\/strong>? Sigue desplaz\u00e1ndote para ver c\u00f3mo se gest\u00f3 el evento, qu\u00e9 dijeron nuestros PUMAs y por qu\u00e9 tu oficina podr\u00eda ser la siguiente. \ud83d\udc40\u00a0<br><br><br><h2>INFORMACI\u00d3N PRIVILEGIADA: PLANIFICAR UNA TIENDA DE INTERCAMBIO\u00a0<br><\/h2><br><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-65847-4\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4?_=4\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4<\/a><\/video><\/div><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2>POR QU\u00c9 ES IMPORTANTE<\/h2>Seg\u00fan un informe de 2019, se prev\u00e9 que el consumo de prendas de vestir y calzado aumente un <strong>63% en 2030<\/strong>\u00a1?! Como sabemos, en la industria de la confecci\u00f3n la moda r\u00e1pida a menudo avanza m\u00e1s r\u00e1pido de lo que podemos seguir y conduce a un consumo excesivo. Por eso, iniciativas sostenibles como la <strong>TIENDA DE INTERCAMBIO<\/strong> son algo m\u00e1s que eventos para sentirse bien: son esenciales.\u00a0<br><br><strong>PEDIMOS A ALGUNOS COLEGAS DE PUMA QUE COMPARTIERAN SUS OPINIONES\u00a0<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br><span class=\"interviewq\">\u00bfQu\u00e9 le trajo a la SWAP SHOP?\u00a0<\/span>Respondi\u00f3 un colega de P&amp;O,<br><strong>\u201cYa he estado en anteriores Swap Shops y me encanta el concepto de dar una segunda vida a piezas PUMA que rara vez o nunca he usado. Es una gran sensaci\u00f3n saber que pueden encontrar un nuevo hogar con alguien que realmente las disfrutar\u00e1. Y me encanta tener la oportunidad de recoger a cambio algunos art\u00edculos PUMA pre-amados de otras personas. Es como nuestra propia versi\u00f3n de las compras de segunda mano, as\u00ed que me encanta la idea\u201d.\u201d<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br><span class=\"interviewq\"><strong>\u00bfQu\u00e9 es lo que m\u00e1s le gusta de este tipo de eventos?<\/strong>\u202f\u00a0<br><\/span>Un PUMA del equipo de sostenibilidad comparti\u00f3,<br><strong>\u201cMe encantan los intercambios porque hacen que la gente revise la ropa que hace tiempo que no se pone o que ya no usa y reflexione sobre si realmente la necesita, replante\u00e1ndose as\u00ed su relaci\u00f3n con el consumo. Es una forma muy bonita de desprenderse de las cosas y dejar que otra persona las disfrute\u201d.\u201d<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipepreva88c240c-ac03-4ad6-ac10-41353301476c\"><\/div>\n    <\/div>\n\t<div id=\"swipe_a88c240c-ac03-4ad6-ac10-41353301476c\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"a88c240c-ac03-4ad6-ac10-41353301476c\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-1.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-3.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-4.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-5.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-6.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-7.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-8.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-2.png);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenexta88c240c-ac03-4ad6-ac10-41353301476c\"><\/div>\n        <\/div>\n<\/div>\n\n\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br><span class=\"interviewq\">\u00bfQu\u00e9 consejos le dar\u00eda a alguien que intenta construir un armario m\u00e1s sostenible?\u00a0<\/span>Un empleado de PLM Sportstyle declar\u00f3,<br><strong>\u201cYo dir\u00eda que antes de a\u00f1adir nada nuevo a tu armario, hagas una pausa y te preguntes: \u00bfRealmente lo necesito? A menudo, la opci\u00f3n m\u00e1s sostenible es simplemente apreciar lo que ya tienes.Es importante volver a conectar con la ropa, cambiarle el estilo y redescubrir su valor\u201d.\u201d<br><\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br><span class=\"interviewq\"><strong>\u00bfPuede compartir su punto de vista sobre c\u00f3mo eventos como SWAP SHOPs pueden ayudar a promover el consumo sostenible?<\/strong>\u202f\u202f\u00a0<br><\/span>Un miembro del equipo de Archivo se\u00f1al\u00f3,<br><strong>\u201cEn las tiendas de intercambio se trata de dar nueva vida a las cosas viejas y hacer de la sostenibilidad un compromiso compartido, no un sacrificio\u201d.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2>LA CONCLUSI\u00d3N\u00a0<\/h2>El \u00e9xito del PUMA Herzo <strong>TIENDA DE INTERCAMBIO<\/strong> demuestra que las peque\u00f1as acciones pueden provocar grandes cambios. Actos como \u00e9ste demuestran que todos podemos dar pasos hacia un mundo m\u00e1s justo. <b>un futuro circular y consciente<\/b>-juntos.\u00a0<br><br>As\u00ed que la pr\u00f3xima vez que abras tu armario, piensa en el potencial que encierra cada pieza, no s\u00f3lo para ti, sino tambi\u00e9n para otra persona.\u00a0<br><br><br>Gracias a todos los que han contribuido a\u00a0<strong>PARA SIEMPRE. MEJOR. TIENDA DE INTERCAMBIO<\/strong> un \u00e9xito y llev\u00f3 a PUMA un paso m\u00e1s cerca de convertirse en FOREVER. MEJOR.\u00a0<br><br><br><strong class=\"textStyle_description\">S\u00f3lo hay un PARA SIEMPRE. Hag\u00e1moslo MEJOR.\u00a0<\/strong><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row cols image text -->\n<div class=\"gradientnone\">\n<div class=\"row rowTwoColumnsNarrow spacing articleText\">\n    <div class=\"col\">\n            <div class=\"\" ><h2>\u00bfCambiar qu\u00e9?<\/h2><span class=\"TextRun SCXW120759151 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentHighlightRest SCXW120759151 BCX8\">Un SWAP SHOP es un evento en el que puedes cambiar tu ropa, zapatos y accesorios usados por otros art\u00edculos de segunda mano. Es<\/span> <span class=\"NormalTextRun CommentHighlightRest SCXW120759151 BCX8\">una forma estupenda de participar en la circularidad y renovar tu vestuario sin gastar ni un c\u00e9ntimo. Y, por supuesto, en nuestra tienda FOREVER. BETTER. Swop Shop, nada se desperdicia: al final del d\u00eda, los productos sobrantes se donaron a nuestro socio, Charity Cat.<\/span><\/span><\/div>\n    <\/div>\n    <div class=\"col\">\n            <div class=\"bgimage\" style=\" aspect-ratio: 1.1098115659519  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/FOREVER-BETTER-LOGO.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>ESTAD\u00cdSTICAS DE ESTE A\u00d1O<\/h2><ul><br><li><strong>100+<\/strong> participantes<\/li><br><li><strong>620+<\/strong> art\u00edculos entregados<\/li><br><li><strong>460+<\/strong> elementos intercambiados<\/li><br><li><strong>~ 160<\/strong> art\u00edculos donados a organizaciones ben\u00e9ficas<\/li><br><\/ul><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary\">Corporativo<\/a>\n\t\t\t        <h4>PUMA CELEBRA EL PRIMER FOREVER. MEJOR. SWAP SHOP<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        La cola que se extend\u00eda por NOHO en la sede central de PUMA el 24 de julio era dif\u00edcil de pasar por alto. Incluso antes del FOREVER. BETTER. SWAP SHOP abriera sus puertas, muchos PUMA estaban esperando, listos para participar en esta experiencia de compra \u00fanica. Sum\u00e9rgete en el art\u00edculo completo para conocer todos los detalles y ver c\u00f3mo la sostenibilidad cobr\u00f3 vida durante el primer FOREVER. BETTER. SWAP SHOP.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/forever-better-swap-shop-at-puma\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/forever-better-swap-shop-at-puma\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/Image-15-scaled-1-scaled.jpeg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/luke-jaque-rodneys-cooking-activities-at-puma-hq\/\" \n\t\t\t\t\t\t\t\t\t    id=\"63265\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/11\/Puma_Luke\u252c\u2524s-Cooking-Workshop_08_low-res.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\">Corporativo<\/a>\n\t\t\t\t\t\t\t        <h4>Luke Jaque-Rodney inspira una alimentaci\u00f3n sana<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        El pasado jueves, durante la Semana del Bienestar de PUMA, la sede central de PUMA dio la bienvenida al creador de contenidos sobre sostenibilidad y vida sana y una de las Voces de una RE:GENERACI\u00d3N de PUMA, Luke Jaque-Rodney, para disfrutar cocinando.\n \nDurante el almuerzo, Luke sirvi\u00f3 su delicioso curry vegano de boniato a unos empleados de PUMA hambrientos y, a partir de entonces, muy satisfechos. Los 20 primeros en pedir su men\u00fa de almuerzo pudieron incluso irse con su libro de cocina lleno de creativas recetas veganas o con un producto alimentario especial de Luke-Jaque Rodney. \u00bfTe interesa? Echa un vistazo a sus productos saludables y sostenibles en su tienda online aqu\u00ed: Tienda Luke Jaque Rodney\n \nY no s\u00f3lo eso, por la tarde Luke hizo una demostraci\u00f3n de cocina sobre c\u00f3mo hacer hummus, labneh y wraps. Tambi\u00e9n comparti\u00f3 algunos conocimientos sobre el uso del cuchillo y sobre cu\u00e1ndo es mejor utilizar los distintos tipos de aceites de cocina. \u00bfSabe cu\u00e1l es el mejor aceite para cocinar ensaladas y cu\u00e1l para cocinar al fuego? Quiz\u00e1s la pr\u00f3xima vez puedas unirte y aprender a convertirte en tu propio chef culinario.\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/luke-jaque-rodneys-cooking-activities-at-puma-hq\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/new-puma-rehacks-series\/\" \n\t\t\t\t\t\t\t\t\t    id=\"65424\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/04\/rehacks-title-1-e1745393828509.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\">Corporativo<\/a>\n\t\t\t\t\t\t\t        <h4>Refresca tus patadas con RE:HACKS<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Arreglar en lugar de tirar La moda r\u00e1pida, el consumo excesivo y la actual cultura del usar y tirar han tenido un gran impacto en nuestro planeta. Un paso importante que podemos dar es encontrar formas de prolongar la vida \u00fatil de nuestra ropa.\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/new-puma-rehacks-series\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nuestro SWAP SHOP no se limit\u00f3 a la ropa. Se trataba de cambiar h\u00e1bitos, iniciar conversaciones y demostrar que estilo y sostenibilidad pueden ir de la mano.<\/p>","protected":false},"author":9,"featured_media":65852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":11181,"meta-headline":"Swap &#039;Til You Drop: Our FOREVER. BETTER. SWAP SHOP","footnotes":""},"categories":[6],"class_list":["post-65847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":65847,"post_author":"9","post_date":"2025-05-29 09:00:01","post_date_gmt":"2025-05-29 07:00:01","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":65852},\"headline\":\"Swap \\u0026#039;Til You Drop: Our FOREVER. BETTER. SWAP SHOP\",\"content\":\"How our Herzo PUMAs gave old fits a fresh start.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Our SWAP SHOP wasn\\u0026rsquo;t just about the clothes. It was about changing habits, starting conversations, and proving that style and sustainability \\u0026lt;i\\u0026gt;can\\u0026lt;\/i\\u0026gt; go hand in hand.\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We turned our NOHO hallway into a buzzing\\u0026lt;strong\\u0026gt; hub of circularity\\u0026lt;\/strong\\u0026gt; with our \\u0026lt;strong\\u0026gt;FOREVER. BETTER. Swap Shop\\u0026lt;\/strong\\u0026gt;; where PUMAs gathered to \\u0026lt;strong\\u0026gt;exchange their gently-worn PUMA apparel, footwear and accessories\\u0026lt;\/strong\\u0026gt; for new pre-loved items. With over \\u0026lt;strong\\u0026gt;620 items dropped and swapped\\u0026lt;\/strong\\u0026gt;, this was not just a stylish success but a big step toward making sustainable choices part of our everyday culture at PUMA.\\u0026nbsp;\",\"style\":\"2b\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Ready to peek\\u0026lt;strong\\u0026gt; behind the scenes\\u0026lt;\/strong\\u0026gt;? Keep scrolling to see how the event came to life, what our PUMAs had to say, and why your office might be next. \ud83d\udc40\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;h2\\u0026gt;INSIDER\\u0026rsquo;S PEEK: PLANNING A SWAP SHOP\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-65847-4\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4?_=4\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;WHY IT MATTERS\\u0026lt;\/h2\\u0026gt;According to a 2019 report, the consumption of clothing and footwear is expected to increase by \\u0026lt;strong\\u0026gt;63% by 2030\\u0026lt;\/strong\\u0026gt;?! As we know, in the apparel industry fast fashion often moves faster than we can keep up and leads to overconsumption. That\\u0026rsquo;s why sustainable initiatives like the \\u0026lt;strong\\u0026gt;SWAP SHOP\\u0026lt;\/strong\\u0026gt; are more than just feel-good events\\u0026ndash; they\\u0026rsquo;re essential.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;WE ASKED SOME FELLOW PUMA COLLEAGUES TO SHARE THEIR THOUGHTS\u202f\u202f\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;What brought you to the SWAP SHOP? \u202f\u202f\\u0026nbsp;\\u0026lt;\/span\\u0026gt;A P\\u0026amp;amp;O colleague answered,\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;I\\u0026rsquo;ve been to past Swap Shops before and absolutely love the concept of giving a second life to PUMA pieces I\\u0026rsquo;ve rarely or never even worn. It\\u0026rsquo;s a great feeling to know they might find a new home with someone who\\u0026rsquo;ll truly enjoy them. And I love the chance to pick up some pre-loved PUMA items from others in return. It\\u0026rsquo;s like our very own version of second-hand shopping, so I love the idea.\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;What is your favorite thing about events such as these?\u202f\\u0026lt;\/strong\\u0026gt;\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;A PUMA from the sustainability team shared,\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;I love the swap shop events because they make people look through clothes they haven\\u0026rsquo;t worn in a while or don\\u0026rsquo;t use anymore, and really reflect on whether they truly need them, and doing so, rethink their relationship with consumption. It\\u0026rsquo;s such a lovely way to let things go and let someone else enjoy them.\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":65915},{\"id\":65917},{\"id\":65918},{\"id\":65919},{\"id\":65920},{\"id\":65921},{\"id\":65922},{\"id\":65916}],\"showCaptions\":[false,false,false,false,false,false,false,false],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;What tips would you give to someone trying to build a more sustainable wardrobe?\u202f\u202f\\u0026nbsp;\\u0026lt;\/span\\u0026gt;A PLM Sportstyle employee stated,\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;I\\u0026rsquo;d say before adding anything new to your closet, pause and ask yourself: Do I really need this? Often, the most sustainable choice is to simply appreciate what you already own.\u202fIt\\u0026rsquo;s important to reconnect with your clothes, restyle them, and rediscover their value.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Can you share your perspective on how events like SWAP SHOPs can help promote sustainable consumption?\\u0026lt;\/strong\\u0026gt;\u202f\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;A member from the Archive team noted,\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;Swap Shops are all about giving old things new life and making sustainability a shared commitment, not a sacrifice.\\u0026rdquo;\u202f\u202f\u202f\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;THE TAKEAWAY\\u0026nbsp;\\u0026lt;\/h2\\u0026gt;The success of the PUMA Herzo \\u0026lt;strong\\u0026gt;SWAP SHOP\\u0026lt;\/strong\\u0026gt; proves that small actions can spark big change. Events like these show how we can all take steps toward a more \\u0026lt;b\\u0026gt;circular, conscious future\\u0026lt;\/b\\u0026gt;-together.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;So next time you open your wardrobe, think about the potential each piece holds- not just for you, but maybe for someone else too.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Thank you to everyone who helped make this\\u0026nbsp;\\u0026lt;strong\\u0026gt;FOREVER. BETTER. SWAP SHOP\\u0026lt;\/strong\\u0026gt; a success and brought PUMA one step closer to becoming FOREVER. BETTER.\u202f\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;There\\u0026rsquo;s only one FOREVER. Let\\u0026rsquo;s make it BETTER.\u202f\u202f\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;h2\\u0026gt;Swap what..?\\u0026lt;\/h2\\u0026gt;\\u0026lt;span class=\\u0026quot;TextRun SCXW120759151 BCX8\\u0026quot; lang=\\u0026quot;EN-US\\u0026quot; xml:lang=\\u0026quot;EN-US\\u0026quot; data-contrast=\\u0026quot;auto\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;NormalTextRun CommentHighlightRest SCXW120759151 BCX8\\u0026quot;\\u0026gt;A SWAP SHOP is an event where you can trade your used clothes, shoes, and accessories for other pre-loved items. It\\u0026rsquo;s\\u0026lt;\/span\\u0026gt; \\u0026lt;span class=\\u0026quot;NormalTextRun CommentHighlightRest SCXW120759151 BCX8\\u0026quot;\\u0026gt;a great way to engage in circularity and refresh your wardrobe without spending a single penny! And, of course, at our FOREVER. BETTER. Swop Shop, nothing goes to waste \\u0026ndash; at the end of the day, leftover products were donated to our partner, Charity Cat!\\u0026lt;\/span\\u0026gt;\\u0026lt;\/span\\u0026gt;\",\"image\":{\"id\":65926},\"className\":\"\",\"order\":\"1\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;THIS YEAR\\u0026#039;S STATS\\u0026lt;\/h2\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;100+\\u0026lt;\/strong\\u0026gt; participants\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;620+\\u0026lt;\/strong\\u0026gt; items dropped off\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;460+\\u0026lt;\/strong\\u0026gt; items swapped\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;~ 160\\u0026lt;\/strong\\u0026gt; items donated to charity\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/ul\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-3 {\"articles\":\"\",\"manualArticles\":[{\"id\":59876},{\"id\":63265},{\"id\":65424}],\"className\":\"\",\"mode\":\"manual\",\"numArticles\":3,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"FOREVER. BETTER. SWAP SHOP","post_excerpt":"Our SWAP SHOP wasn\u2019t just about the clothes. It was about changing habits, starting conversations, and proving that style and sustainability can go hand in hand.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"forever-better-swap-shop","to_ping":"","pinged":"","post_modified":"2025-11-20 08:37:16","post_modified_gmt":"2025-11-20 08:37:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=65847","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":65847,"author":"9","date":"2025-05-29 09:00:01","date_gmt":"2025-05-29 07:00:01","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":65852},\"headline\":\"Swap \\u0026#039;Til You Drop: Our FOREVER. BETTER. SWAP SHOP\",\"content\":\"How our Herzo PUMAs gave old fits a fresh start.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Our SWAP SHOP wasn\\u0026rsquo;t just about the clothes. It was about changing habits, starting conversations, and proving that style and sustainability \\u0026lt;i\\u0026gt;can\\u0026lt;\/i\\u0026gt; go hand in hand.\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We turned our NOHO hallway into a buzzing\\u0026lt;strong\\u0026gt; hub of circularity\\u0026lt;\/strong\\u0026gt; with our \\u0026lt;strong\\u0026gt;FOREVER. BETTER. Swap Shop\\u0026lt;\/strong\\u0026gt;; where PUMAs gathered to \\u0026lt;strong\\u0026gt;exchange their gently-worn PUMA apparel, footwear and accessories\\u0026lt;\/strong\\u0026gt; for new pre-loved items. With over \\u0026lt;strong\\u0026gt;620 items dropped and swapped\\u0026lt;\/strong\\u0026gt;, this was not just a stylish success but a big step toward making sustainable choices part of our everyday culture at PUMA.\\u0026nbsp;\",\"style\":\"2b\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Ready to peek\\u0026lt;strong\\u0026gt; behind the scenes\\u0026lt;\/strong\\u0026gt;? Keep scrolling to see how the event came to life, what our PUMAs had to say, and why your office might be next. \ud83d\udc40\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;h2\\u0026gt;INSIDER\\u0026rsquo;S PEEK: PLANNING A SWAP SHOP\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-65847-4\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4?_=4\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;WHY IT MATTERS\\u0026lt;\/h2\\u0026gt;According to a 2019 report, the consumption of clothing and footwear is expected to increase by \\u0026lt;strong\\u0026gt;63% by 2030\\u0026lt;\/strong\\u0026gt;?! As we know, in the apparel industry fast fashion often moves faster than we can keep up and leads to overconsumption. That\\u0026rsquo;s why sustainable initiatives like the \\u0026lt;strong\\u0026gt;SWAP SHOP\\u0026lt;\/strong\\u0026gt; are more than just feel-good events\\u0026ndash; they\\u0026rsquo;re essential.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;WE ASKED SOME FELLOW PUMA COLLEAGUES TO SHARE THEIR THOUGHTS\u202f\u202f\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;What brought you to the SWAP SHOP? \u202f\u202f\\u0026nbsp;\\u0026lt;\/span\\u0026gt;A P\\u0026amp;amp;O colleague answered,\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;I\\u0026rsquo;ve been to past Swap Shops before and absolutely love the concept of giving a second life to PUMA pieces I\\u0026rsquo;ve rarely or never even worn. It\\u0026rsquo;s a great feeling to know they might find a new home with someone who\\u0026rsquo;ll truly enjoy them. And I love the chance to pick up some pre-loved PUMA items from others in return. It\\u0026rsquo;s like our very own version of second-hand shopping, so I love the idea.\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;What is your favorite thing about events such as these?\u202f\\u0026lt;\/strong\\u0026gt;\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;A PUMA from the sustainability team shared,\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;I love the swap shop events because they make people look through clothes they haven\\u0026rsquo;t worn in a while or don\\u0026rsquo;t use anymore, and really reflect on whether they truly need them, and doing so, rethink their relationship with consumption. 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Events like these show how we can all take steps toward a more \\u0026lt;b\\u0026gt;circular, conscious future\\u0026lt;\/b\\u0026gt;-together.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;So next time you open your wardrobe, think about the potential each piece holds- not just for you, but maybe for someone else too.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Thank you to everyone who helped make this\\u0026nbsp;\\u0026lt;strong\\u0026gt;FOREVER. BETTER. SWAP SHOP\\u0026lt;\/strong\\u0026gt; a success and brought PUMA one step closer to becoming FOREVER. BETTER.\u202f\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;There\\u0026rsquo;s only one FOREVER. Let\\u0026rsquo;s make it BETTER.\u202f\u202f\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;h2\\u0026gt;Swap what..?\\u0026lt;\/h2\\u0026gt;\\u0026lt;span class=\\u0026quot;TextRun SCXW120759151 BCX8\\u0026quot; lang=\\u0026quot;EN-US\\u0026quot; xml:lang=\\u0026quot;EN-US\\u0026quot; data-contrast=\\u0026quot;auto\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;NormalTextRun CommentHighlightRest SCXW120759151 BCX8\\u0026quot;\\u0026gt;A SWAP SHOP is an event where you can trade your used clothes, shoes, and accessories for other pre-loved items. It\\u0026rsquo;s\\u0026lt;\/span\\u0026gt; \\u0026lt;span class=\\u0026quot;NormalTextRun CommentHighlightRest SCXW120759151 BCX8\\u0026quot;\\u0026gt;a great way to engage in circularity and refresh your wardrobe without spending a single penny! And, of course, at our FOREVER. BETTER. 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MEJOR. TIENDA DE INTERCAMBIO","excerpt":"Nuestro SWAP SHOP no se limit\u00f3 a la ropa. Se trataba de cambiar h\u00e1bitos, iniciar conversaciones y demostrar que estilo y sostenibilidad pueden ir de la mano.","status":"publish","password":"","name":"tienda-de-intercambio-siempre-mejor","modified":"2025-11-20 08:37:16","modified_gmt":"2025-11-20 08:37:16","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"29 de mayo de 2025, 7:00","date_local":"29 de mayo de 2025","time_local":"7:00","slug":"forever-better-swap-shop","url":"https:\/\/www.puma-catchup.com\/es\/corporate\/forever-better-swap-shop\/","featured_image":{"width":1280,"height":1243,"file":"2025\/05\/1747900806291.jpg","filesize":189863,"sizes":{"medium":{"file":"1747900806291-300x291.jpg","width":300,"height":291,"mime-type":"image\/jpeg","filesize":18933},"large":{"file":"1747900806291-1024x994.jpg","width":1024,"height":994,"mime-type":"image\/jpeg","filesize":144465},"thumbnail":{"file":"1747900806291-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":6244},"medium_large":{"file":"1747900806291-768x746.jpg","width":768,"height":746,"mime-type":"image\/jpeg","filesize":90532},"trp-custom-language-flag":{"file":"1747900806291-12x12.jpg","width":12,"height":12,"mime-type":"image\/jpeg","filesize":388}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":65852,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/1747900806291.jpg","title":"1747900806291","aspect_ratio":1.0297666934835077,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Swap 'Til You Drop: Our FOREVER. 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